Tag Archives: Ebooks

Conversion Booster PLR Ebook

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Types of Squeeze Pages

You may be surprised to know that the length of your squeeze page can make a huge difference to conversions. Some people feel strongly that a short squeeze page is best, but long squeeze pages can perform better in certain situations.

Short Squeeze Pages

Short squeeze pages actually do perform better in many cases. You may be tempted to think that “more is better”, but when it comes to squeeze pages, short and sweet is usually the better option.

When all you’re asking for is an email address, and you’re not depending on Google (which isn't fond of short squeeze pages) for traffic, a short-form squeeze page will generally outperform a longer squeeze page by a large margin.
Long Squeeze Pages

Long squeeze pages are required if you’re trying to get a lot of traffic from Google, especially AdWords. They want to see a long squeeze page with your logo, information about what you’re offering and a lot more.

Video Squeeze Pages

Video squeeze pages are increasingly popular these days, because they can be very effective in many niches, and because they allow you to pack a powerful punch in terms of impact. Videos convey information very effectively, and now that most people have fast internet, they make more sense than ever before.

When creating a video squeeze page, you want to have a minimalistic design. If a design is too fancy, it will overwhelm the video and distract attention away from

it, negating the power of the video itself. Instead, use a design that has few graphics and where the colors complement the video without distracting from it.

Many people use a dark background for videos, because it makes the video stand out. However, be sure the text elements on the page are still easy to read, perhaps by putting them on a white background. One easy way to do this is by making the opt-in form appear to be on an index card, piece of paper, post-it note, or other similar element. Otherwise, you may want to make the entire page on a white background.

Remember, you won't need a lot of text if you have a video. All you'll really need is a call-to-action that asks people to subscribe and tells them why they should, along with your privacy statement.

Squeeze Page Elements

There are a number of different squeeze page elements that you can test and tweak to improve your conversions. Some of these elements are critical, and others are not, but still important. However, testing how they interact together can sometimes make elements that aren’t as important much more effective. For example, template colors aren’t generally critical, however when you combine a certain template color with a certain headline, the results might be drastically better than when you use either element on its own. This is why it's so important to test various things.

Headline

The headline is generally considered the most critical element of any sales or squeeze page, because it’s the first thing people usually read. If the headline doesn’t capture attention and generate interest in the first few seconds, you’ve probably lost the visitor for good.

In fact, aside from the type of squeeze page you use and the location of your opt-in form, the headline is the one thing you absolutely must test if you want to get the best conversions possible.

If you think you’ve chosen the perfect headline to convey your message but it just isn’t performing as well as you think it should, don’t be afraid to test subtle variations. Sometimes all you really need to do to a headline is change the wording slightly or change the way the text is highlighted or underlined and your conversions will increase.

It’s a good idea to make your headline into a graphic, because you can stylize the text and add more attractive highlights, underlines and other elements to draw attention much easier than you can with standard text.

Sub-Headlines

Your sub-headline is another element that can make a big difference in conversions. While it’s generally not as critical as the headline, it still plays an important role in converting visitors.

Bullet Points

If your squeeze page contains bullet points, you might want to test not only the content of the bullet points, but also the wording. Bullet points are especially important for letting people know exactly what they’ll be getting when they subscribe to your list, so they need to be good.

If you’re giving away a free report or other freebie, your bullet points should describe the key benefits of obtaining it. Let them know what they will learn inside the report. More importantly, let them know what this information could potentially do for them.

Betta Fish MRR Ebook

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Before you treat your fish for any disease, check the water chemistry. Toxic levels of Ammonia, Nitrites and Nitrates are extremely harmful and weaken your betta's immune system resulting in illness. Many petstores will test your water for free. Liquid tests are much more accurate than strip tests.

If your fish look like they are lethargic, gasping for air or are swimming head down do a water change immediately because they probably have nitrate, nitrite, or ammonia poisoning. Do not use chemicals to remove them as they are ineffective. Prime does remove nitrites/nitrates but it is still most effective to do a water change.

Extreme pH variation can also cause illness. Sand and porous rocks like sandstone or lava rock make water more basic (>7.0) while Indian almond leaves, peat moss and oak leaves make the water more acidic (<7.0). Are there chlorinates in the water? Did you forget to add the water conditioner? If so, quickly add your water conditioner!! Many issues can be cured by a simple water change so it should be the first thing you try. Conservative treatment versus medication There are two ways to treat a sick fish. One is the conservative route. It involves increased water changes and (usually) salt treatments. The other route is using medication. There are some illnesses that respond better to medication than water changes and salt, however most illnesses can be cured simply with a bit of TLC and salt. In general, you should always attempt conservative treatment methods before using medicines as medicines can be hard on your fish’s internal organs and over using medicine or not completing the treatment cycle can result in the creation of medicine-resistance bugs. Therapeutic additives There are a number of things you can do for your betta to reduce stress and support their immune system. Indian Almond leaves, tannins, black water extracts, and peat moss pellets are all things that you can add to help prevent illness or help recovery. API Stress Coat and Kordon’s Fish Protector are water conditioners/additives that help slime coat production and skin repair. They can be added at any time of signs of illness. True fungal infections Symptoms: White cottony like patches on its body or head, Lethargic, Not eating, Clamped Fins, Pale Colors. Treatment: Conservative: Lower temperature below 76* F and treat with Aq.Salt at 1 tsp/gal. Increase water changes to 100% daily. Replace accurate amount of salt following water changes. Never continue salt treatments for more than 10 days. Medication: If Conservative treatment is ineffective after 10 days or you see the fungus spread rapidly during the course of conservative treatment, move to medication. Add “Fungus Eliminator” by Jungle, API Erythromycin, API Fungus Cure, API Triple Sulfa, OR Mardel’s Maracyn II. Change water every day and add a new dose of the same medication. Continue until all fungus has disappeared. Tail rot or fin rot Symptoms: Betta’s fins and/or tail seem to be getting shorter and shorter or they seem to be falling apart and dissolving, Black or red along the edge of the betta’s fins/tail, Bloody tips, Behavior may not change. Treatment: Conservative: Treat with Aq.Salt at 1 tsp/gal. Increase water changes to 100% daily. Replace accurate amount of salt following water changes. Add Stress Coat to help repair tissue. If there is little to no improvement within the first 5 days, you can increase the salt dosage gradually to 2tsp/gal but do not continue any salt treatments past 10 days. Medication: If Conservative treatment is ineffective use API Tetracycline, API Fungus Cure, API Triple Sulfa, OR API Erythromycin. Also add Stress Coat to help regrowth. Continue until fins/tail stop receding and start showing some new growth. Advanced fin and tail rot Symptoms: Fins and or tail start rotting away, usually starting from the edge, but sometimes it starts at the base of the fin (especially dorsal) and attacks the body directly. Diseases progresses rapidly as the tissues are being eaten away. Once fins have been consumed, rot will proceed onto the body. At this stage the disease is hard to reverse although the betta might continue to live for months if treated properly. If not treated, it will die promptly. Treatment: If the rot has advanced onto the body, skip conservative treatment. Do 100% daily water changes. Use a combination of Fungus Eliminator and Tetracycline. Continue until fins/tail stop receding and start showing some new growth. It may take up to 4 weeks to work, so don’t give up. Fin biting Symptoms: Not to be confused with Fin/Tail Rot, Fin or Tail biting is when a betta bites his own tail, tearing off pieces. Fins will be ragged, they will look like there are chunks missing, Fin loss can occur overnight, The tips of the fins are clean, no black or red edging, You may spot him swimming in circles, chasing his tail, There may be no other behavioral change. Treatment: bettas bite their own tails out of boredom or misplaced aggression. To cure his boredom, try getting him a larger tank, move things around in the tank to spark his interest, put a mirror up to the tank a few times per day to let him exercise, offer a variety of foods, get him some tank mates (research into this first though), or put his tank next to another betta’s tank ect... Owners of fin biters often have to deal with their tendency for a lifetime but do what you can to draw his attention from his fins. When your betta does have a fin biting episode, it is important to keep his water extra clean to prevent infection. You can treat him for a few days with Aquarium Salt until you see regrowth but you do not want to overuse it. Using Stress Coat as the water conditioner will help fin regrowth. Ick Symptoms: betta has white dots (looks like he was sprinkled with salt) all over his body and head, even eyes. Fethargic, No appetite, Clamped Fins, Might dart and scratching against decor Treatment: You can treat Ick either conservatively or with medication. Ick is a parasite. Because ick is contagious, it is preferable to treat the whole tank when one fish is found to have it. Ick is temperature sensitive: Feave your betta in the community tank and raise temperature to 85 F. Then you can choose to treat with salt or medication. Conservative: Add 1 tsp/gal Aquarium Salt 3 times, 12 hours apart so that you end up with 3 times the normal concentration. Perform daily 100% water changes to remove fallen parasites before they can reproduce. Replace the water with the right amount of salt. Do not continue this treatment for more than 14 days. If it fails or you do not want to use salt, treat with Jungle’s Parasite Clear, API Super Ick Cure, or Kordon Rid Ich Plus. If your betta lives in a jar/bowl, then it can be difficult to heat the water. There are heaters for smaller containers, but you can also float the quarantine container in a larger heated tank during treatment. Do a full water change every day and add an appropriate amount of medication to the water.

Leaving A Legacy MRR Ebook

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Chapter 8: 5 More Things You Can Start Right Away

Summary

Here are 5 more things for leaving your legacy that you can start implementing this very moment.

5 More Things You Can Start Right Away

Emperor Shahjehan built the Taj Mahal. Mikhail Gorbachev left behind his legacy of 'glasnost' reform. Jerry Lee Lewis gave us 'Great balls of Fire!' What towering triumph will you leave behind? Relax; it doesn't have to be something as colossal as the Statue of Liberty. Here are 5 simple ways you can work on your own legacy right now:-

Institute a Foundation. Use your resources and assets to set up a foundation that will benefit needy people and causes. Prepare a will that assigns funds to non-profit organizations of your choice.

Go Viral. Record a song or shoot a video with your cell phone camera and upload it to YouTube. You could even just be expressing your views in a different way that resonates with viewers out there. Before you know it, your clip may go viral and gain thousands and millions of hits, thus getting enshrined in the cyberspace halls of fame.

Make lemonade. Not literally of course. When fate hands you a lemon, you must get up and make lemonade! Every adversity holds opportunities for you to create a new legacy. Is your locality struck by a typhoon? Volunteer with the emergency services. Lost a dear one to a dreaded illness? Study and speak out about that disease. Christopher Reeves showed he was a true Superman when he campaigned for better research, even while he was bound in his wheelchair!

Heal your family. Every family carries down the burdens of old feuds and attitudes. Trace out all your family members and draw a family tree. Resolve your differences and bring everyone together this Thanksgiving. Your happy great grandchildren will remember your unifying legacy.

Gift something unusual. This is something very simple you can do. Instead of the usual knick knacks from the mall, give your friends something different this season. It could be a whole tree planted in their garden, or a photo book with your memories with them or a paid course to study a new language! They will remember you as a friend who was unique and who made a difference in their lives.

Chapter 9: Run and Spread the Message

Summary

You have to let people know.

Run and Spread the Message

Serge Roetheli of Switzerland began his run around the world in 2000 at the age of 47, eventually covering 37 countries in 6 continents. Rosie Swale-Pope of England began running at 57 years of age and covered over 20,000 miles in her run around the world. Paul Staso, an ultra endurance athlete and founder of PACE Fitness Foundation who has also run across the US says that over 200 people have run across the United States, with a dozen or so actually running solo. What guts!

What is it that makes people run across countries and even the world? In the celebrated film 'Forrest Gump', the main character played by Tom Flanks gets up one morning and starts running, traversing the US 3-4 over five years.

When asked why he ran, Gump says - 'Because I felt like running'. There is something inside us that often makes us want to leave our mediocre lives behind and just run free. And in that free run of our life, we can create a new legacy.

Brian Stark, an English teacher who ran across the country, has this to say - 'I thought my body would be a withering mass after a thousand miles, but it kept getting stronger.'

Many people have coupled their running or travelling across states or countries with a distinct message that they want to spread wherever they go. So you can Run for Peace or 'run to raise funds for cancer research' or 'run for reform'. If physical limitations do not permit you to run, you can drive or simply travel all over, holding meetings or talking to people to spread your unique message.

It is not uncommon to hear of individuals packing some stuff onto a bicycle in India and travelling all over with a simple placard on the bike's front. It is a simple and humble act, but it touches the hearts of people and it brings about change. That simple man on a cycle is creating his own legacy.

Chapter 10: Plant Seeds, Many Seeds

Summary

It is your seeds that shall eventually bear fruit.

Plant Seeds, Many Seeds

18th century America tells us of a man named Johnny Appleseed who went all over the land planting apple seeds. After he had traveled to the end of his journey, he would return along the same path, tending to the little trees that had grown and plating new ones. A vast network of nurseries and grown trees stands today as the legacy of John Chapman, an American pioneer nurseryman, who came to be known as the legendary John Appleseed.

Johnny Appleseed left behind an estate of over 1,200 acres of valuable nurseries, worth millions even then, and far more now. Johnny Appleseed Elementary School now stands in Leominster, Massachusetts, his birthplace.

You can start planting seeds today to institute your own legacy.

You can take this lesson literally and start planting seeds and trees in your neighborhood or all over your state. The environment will be richer for your action and the communities around those trees will naturally benefit from them. If you plant an acorn today, you may not live to see it become a giant oak tree, but your descendants and those who take shelter in the shade of that tree will give thanks to you and your legacy.

Or you can take a metaphorical view and start planting the seeds of education in the garden of young minds. Teach young people whatever you know best - a technical skill, moral lessons, share your life skills. Then nurture them regularly by following up and boosting your students to achieve great ideals. Trim their wayward branches and fertilize their roots with continuing advice.

Every great achiever tells of a mentor, someone who educated and inspired them in their lives and careers. You can be that sage in young people's lives.

And in time you will be known as Timothy Oaktree or Guitar Greg or Vanessa Vineyard or even Football Fred!

Explosive Scarcity Deals PLR Ebook

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Limited Time Offers

Perhaps the most common scarcity device is the limited time offer. This method simply has a deal expire at a certain time or on a certain day. You’ve seen these in use for many years.

For example, you’ve probably seen commercials on television that tell you that you must call by midnight to get a bonus item or a lower price than normal.

Sometimes these offers are, essentially, worthless. Often they show the same add daily for months at a time, devaluing the offer entirely. Of course, people seeing the offer for the first time don’t know this. But it kills the company’s credibility once the customer sees the offer several times.

If you’re going to use this tactic, be sure your deal expires when you say it will, and don’t repeat the deal too soon after it ends. Ideally you should wait at least a few weeks before you run the same, or a similar deal.

Limited Quantity

Another very important type of scarcity tactic is offering limited quantity. You probably already understand why this method works so well. Anyone who has ever collected anything that involves rarity should understand this very well.

For example, some car companies will create a “limited edition” model of a popular type of car. They might make only 100 of these, or 1000. They add a few extra features to the model that cannot be found in the standard model, however the differences are usually relatively minor and mostly cosmetic. Then they charge several times the price of the standard model.

Why are people willing to pay so much for a car that is not profoundly different? Because it is a status symbol to know you have a car that many people will never even see in their lifetime, much less own.

Of course, this tactic doesn’t have to be used only on products that make a user feel a level of status. It can also be used with price just to let people know they must hurry to buy or lose the deal forever.

You may wonder why you should use this offer instead of a timed offer. There are multiple reasons, but perhaps the most important is that it may be difficult to gauge how long you should run an offer. You may not know how long it will take to sell out, or how long you should set the offer to run for maximum impact. However, setting a limited quantity, especially a very low quantity, will almost always inspire urgency.

When should you not use this particular scarcity device? When you don’t believe you will get a significant amount of traffic quickly. If someone comes to your deal page and sees 144 of 150 left and they return several hours later and see 143 of 150 left, there isn’t much call for urgency.

However, if they return hours later and se 28 of 150 left, you better believe they’re going to act quickly!

Dime Sales

A dime sale raises the price of an item with every purchase or every certain number of purchases. If you get a decent number of sales in a relatively short time period, this can be a big motivator for people to take action quickly.

Let’s say you start the price out at $7 and increase the price by a dime with every sale up to a maximum of $14. The first person gets the product for $7. The second person pays $7.10. The next pays $7.20, and so on. Finally, the price hits $14 and it stays there for any remaining buyers.

As people reload the page and see the price going up, up, up, they are likely to buy right away, not wanting to wait and end up paying more. Just keep in mind that later buyers may be very demotivated to buy, because they will feel unhappy that they could have got the product for the initial price but missed it.

Time Interval

Another type of tactic that is very similar to a dime sale raises the price in time intervals instead of with sales. This is effective when you want to have a dime sale but may not have enough sales to effectively inspire urgency.

The price may go up every 15 minutes or every hour or even every day until it hits the maximum price and stays there.

Occasion Promotions

Holidays and other special occasions are great for running deals. This could be any holiday, but it is helpful to tie the occasion in with the product.

For example, you might want to run a deal on a product that might appeal to men around Father’s Day, or a deal on a product that appeals to students near the end of summer right before back-to-school time.

Affiliate Apocalypse PLR Ebook

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You’ve seen those affiliate offers where the bonuses seem even more valuable than the product itself, right? They are everywhere for one reason -they work! Incentives are great for making a deal “too good to pass up”.

Let’s say you’re marketing a weight loss product that sells for $19.95. Maybe it’s a month’s supply of a particular diet pill. You could offer a whole package of weight loss guides and such to go with it, increasing the full value of that $19.95 product to hundreds of dollars!

For example, you might include:

1. A 100-page guide to losing weight without counting calories that normally sells for $77.

2. A 50-page recipe book of healthy weight loss recipes that normally sells for $17.

3. A 20-minute workout video that normally sells for $27.

Those three bonuses alone increase the value of the product by $121! When using incentive marketing, be sure you keep two things in mind:

1. The incentive should always match the general niche of the product.

2. The incentive should be something one would consider valuable, not something they could get free elsewhere.

Choosing Products to Promote

One major mistake the average affiliate zombie makes is to choose products blindly and promote them just because they look interesting or have a high commission. Don’t do this! It’s a trap!

Think about it. As an online marketer, the most valuable asset you have is your reputation. If you ruin it, you may never get it back! If you do, it could take many months or even years to restore. And yes, promoting a bad product can ruin your reputation even if you have absolutely nothing to do with the product itself!

Before you promote a product, try it out yourself. Either use the product, or at the very least inspect it thoroughly to be sure that it is quality and does what it promises it will do.

Also, be sure the company’s customer service is top-notch. If a company is going to upset your buyers, they aren’t going to be your buyers for very long! They may start complaining to you, and if you don’t do something they are going to be mad at you, because you recommended the product. In other words, if they can’t get a refund from the other company they bought from, they may expect you to offer it to them!

It’s best to just avoid that hassle altogether by ensuring you only promote quality products that will really benefit your visitors. Never, ever just promote a product blindly and hope it turns out okay!

Don’t Be a Product Zombie Affiliate Apocalypse

When it comes to choosing affiliate products, quality is vital. However, the actual products you promote can be just as important. For example, stop promoting the same old stuff everyone else is promoting. Don’t be a product zombie!

Clickbank products can be great, but if that’s all you ever promote, you aren’t likely to get wealthy. Instead, look for something unique to promote. Find small, individual affiliate programs that promote unusual products.

Promote physical products and not just information products. Sure, info products have very high profit margins. They can also be a tough sell, because many people don’t believe they have as much value as a physical product. Or people have been burned by low-quality info products and don’t trust them anymore.

It’s fine to promote some virtual products, however adding some physical products to the mix can greatly increase the chances that you’ll find something that will interest your list members and blog visitors.

If you can’t find anything interesting to promote, you might consider creating your own product. You can always outsource this if you need to. Just remember to create something people will actually want to pay money for. You may be in the HDTV niche, but not many people would be willing to pay money for a 20-page guide on how to choose the right HDTV. That might make a great freebie to get people to opt in to your list, but it’s not a great product to sell!

Affiliate Infantry PLR Ebook

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In addition to contests for product launches, you should also consider holding ongoing contests that will keep affiliates motivated to promote your products in between launches.

One problem many product owners experience is the “temporary” nature of product launches. They experience a huge rush of sales in the beginning, and then the rush slows quickly to a mere trickle, or even nothing at all.

Fortunately, you can help turn your products into perpetual cash machines by offering ongoing contests that are designed to keep affiliates interested so they’ll continue promoting your products long after the initial launch.

Contests could be monetary or non-monetary. They could be based on the top affiliates, or on random affiliates. These types of contests motivate two entirely different types of affiliates.

Those that reward the top affiliates will motivate super affiliates, because they will feel confident of their ability to win. They will also tend to be more competitive, because they won’t want to be outdone by their competition. After all, they have a reputation to maintain. The last thing they will want is to be the #5 seller and have their competitors outsell them.

However, those types of contests may actually de-motivate smaller affiliates.

They may feel jealous, or like you don’t appreciate their efforts. They may actually stop promoting you altogether. You may not care about one sale here and there, but remember... those sales add up. If you have 100 small affiliates selling a copy or two each week, it can be a lot of money over time.

In order to motivate smaller affiliates, be sure to hold contests that will include them. For example, you could offer a $50 Amazon or iTunes gift card each week or month to a random person who sends at least one sale during that timeframe.

This will motivate people to keep promoting you, because they will know that as long as they send even one sale, they will have the chance to win a prize. Sometimes, just knowing you have a chance at something is a huge motivator.

Ongoing Bonuses

Bonuses are also great as ongoing incentives. You can offer perpetual bonuses for sales, and you can also offer cumulative bonuses.

For example, you can offer the bonus mentioned in the previous chapter (such as 1 bonus commission for each 5 sales). That would be the perpetual bonus. Then you can offer a yearly bonus for your top earners.

Like companies often give Christmas bonuses, you could give your top affiliates a Christmas bonus, as well. You might give them 10% of their total yearly sales as a bonus the first week of December.

However, you must either save 10% of your earnings all year to ensure you can cover this bonus, or just don’t tell anyone you’ll be doing it until it’s time to do it. Imagine how disastrous it would be for your reputation if you promised this and couldn’t afford to deliver!

Attracting Affiliates

Attracting affiliates isn’t as difficult as it may seem. The only reason most people seem to think it’s difficult to get affiliates is because they aren’t providing the things affiliates are looking for.

Quality, In-Demand Products

Perhaps the single most critical element of running an affiliate program is to provide quality products that are in high demand. It doesn’t matter what else you do, or how much you’re paying, if your products are low quality or are not in high demand, affiliates aren’t going to promote them.

It may be tempting to create products in small niches with less competition, and that’s fine for the occasional product. Just keep in mind that if a product is not in very high demand, the likelihood of anyone having traffic or a list to promote that product is slim.

Instead, stick mostly to products in very popular niches. Competition doesn’t matter so much when you have a large number of super affiliates promoting the product. And if you create a very high quality product and follow the other tips in this chapter, you will!

Great Sales Copy

Another very important element of successfully finding affiliates is to be sure your products have killer sales copy. If the copy on your sales page isn’t up to snuff, affiliates can smell it a mile away and they aren’t likely to promote the product.

Do yourself a favor and hire a good copywriter to create your sales letter. If you can’t afford one, read some books on writing sales copy and save up to hire one as soon as possible!

If you’re low on funds, it is recommended that you pay for really great sales copy for one product and promote the heck out of it rather than trying to create a bunch of products with poor to mediocre copy.

Beautiful Graphics

Beautiful graphics aren’t absolutely critical, but they certainly help. People do judge a book by its cover, and they will judge a website by its graphics, as well. It’s unfortunate, but it happens.

If you don’t want to pay to get great graphics, you may want to use no graphics at all and just use a standard CSS or HTML template with sales copy. Some people say this works better than fancy graphics, anyway, because sometimes the graphics can detract from the actual sales letter.

Affiliate Tools

If you want to attract the best affiliates, then you need to provide them with the best tools. Not only will this attract affiliates to promote your products, but it will make it much easier for them to do so.

It is appalling that in today’s world, there are still affiliate programs that don’t provide promotional materials. They give you an affiliate link and then expect you to do everything else on your own. Shocking!

It’s important to provide a wide variety of tools to affiliates, because affiliates promote products in many different ways. Some use blogs or websites, some use email marketing, and still others have additional methods.

Homemade Dog Food MRR Ebook

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CHAPTER THREE

Homemade versus Store-Bought Dog Food: Which Is Better?

It is essential to decide on the right diet for a dog. This chapter points out the benefits, along with the drawbacks, of homemade food and store-bought food. Is one superior to the other? What are the variations between do-it-yourself and store-bought pet food? Many dog owners have contradictory views with regards to choosing the best food for their pet. These points can help to determine whether homemade food or food purchased from a store is way better for your pet.

Nourishment

Nutrition needs to be your primary concern when selecting the right food for your pet. Store-bought food may appear to be the healthiest, and most reliable option, however, many incorporate preservatives, chemical compounds and additives that aren't healthy for your dog. Don't assume all dog food can is junk, but you must check out the labels cautiously to help you find the right store-bought food for your pet.

Alternatively, homemade dog food doesn't incorporate any chemicals and only contains natural elements. Even so, if you choose to make your own dog food, you must be certain that it meets your dog’s nutritional requirements. Both store-bought and homemade pet food can be nutritious but it's your decision which you choose to feed your dog. You must obtain the endorsement of your vet before selecting a diet for your pet.

Assortment

Homemade food has a tendency to offer a greater variety of tastes and flavors than store-bought food. Store-bought pet food generally only is available in a small selection of various flavors. If you would like your dog to savor a diversified diet, you might like to think about homemade food. You'll find recipes for a selection of different dog food and treats on the internet. Your dog will take pleasure in the effort you put into producing new and delicious treats and food for him to chow down.

If you opt to give your dog homemade food, you'll have full control of what your pet eats every day. You can make sure that your pet doesn't eat any potentially dangerous components. If you choose to feed your dog store-bought food, may very well not know exactly what your dog consumes. If control is essential to you when it comes to your dog’s diet, a diet of homemade food will be the best choice.

Expense

Is there a variation in cost between store-bought and homemade pet food? Not really. If you decide to purchase high-quality and organic products for your homemade dog food, it'll be costly. If you opt to buy the best, premium brands of dog food in the store, it will likewise be pricey. If you choose your manufacturers or ingredients meticulously, you can lessen the cost of dog food. Above all, you shouldn't bargain the health and wellbeing of your pet.

It's completely your choice, as the owner, whether you choose to provide your dog homemade or store-bought food. If you opt to make any changes to your dog’s present diet, you must ensure that you introduce new foods little by little to avoid diarrhea and digestive difficulties.

Which Is More Cost-Effective: Homemade or Store-Bought Dog Food?

Cooking for yourself is practically always less expensive than buying ready-made food. But, how about for your dog? Whether homemade dog food cost less than store-bought is determined by a couple of elements, like what grade of commercial dog food you purchase and what ingredients you work with to make your homemade dog food.

Processed Dog Food: Canned

The cost per 12-ounce can of dog food varies widely based on the manufacturer. A midrange brand pet food or store brands charges around $1.25 each can. A normal premium can of dog food costs about $2.50. The price per 16 ounces for basic canned pet food is $1.67, and $3.33 for high quality canned food.

Remember that when you compare dog food rates, you can generally feed your dog a little less of the higher-quality brands and still offer your pet with similar nutrients.

Processed Dog Food: Dry

Yet again, the cost of dry dog food differs a lot with respect to the brand and grade. For midrange dry food, the price per 30-pound bag is about $35. High quality dry dog food averages $65 for a 30-pound bag. So, the cost per pound for dry midrange pet food is $1.17 per pound. The cost per pound for kibble is around $2.17.

Homemade Dog Food: Regular Ingredients

The chances are nearly endless when you're making homemade dog food. The value to make home-cooked dog dinners is determined by the ingredients you decide on and changing rates. Dog food recipes derive from a ratio of three-fifths meat, one-fifth grain and one-fifth veggie.

Homemade Dog Food: Organic Ingredients

You could decide you want to work with organic products in your home cooking to compete with the top-quality dog food brands. The value for organic ingredients is pretty much always higher.

Common Myths and Misconceptions about Homemade Dos Food

It’s been a couple of years since the first melamine-related pet food recall, and in the course of that time, more dog lovers than ever decided to turn to homemade diets- cooked or raw-as coverage from potential issues with commercial pet foods. Is homemade dog food really prevention against dangerous canned foods? Sure, it can be, IF it’s nutritionally balanced and accounts for your dog’s breed, age, weight, activity and overall composition.

To help dog owners who wish to switch to homemade diet for their dogs, here are eight of the most common myths and misconceptions about homemade dog food. Bear in mind though that this applies to adult, healthy canines.

Using fresh, balanced foods will, as time passes, meet my pooch's needs if I deviate the diet plan enough.

There are certain grounds for this perception; fresh produce truly are more bio-available compared to those made with ready-made ingredients. Furthermore, when an owner preps food at home, she is exactly aware what’s going into the food. Nevertheless, when examined, even diets depending on balanced, fresh produce can still show up short of a number of nutrients a dog's needs.

Make-up on this by doing research on the actual nutrient requirements of your pooch; what this means is reading through various books, conversing with nutrition experts and vets, and starting to think with respect to both components and nutritional needs.

How To Build A Dog House MRR Ebook

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CHAPTER FOUR Tips on Dog Housing

Probably the most important features of a dog house is that it be the correct size for your dog.

If the house is not big enough, it'll be uncomfortable and your pet won't want to stay inside it. If the house is too big, it'll be more difficult for your dog to maintain body heat so as to stay comfortable and warm. Additionally, canines feel safer in a snug-fitting house.

So, I hear you ask: how can you figure out the correct size for a dog house?

Well, there are certainly multiple answers to that relatively simple question, dependent upon whom you ask. The "normal" response is that a dog house must be big enough to allow the dog to stand up, turnaround and lie down easily indoors. This principle is backed up by The Humane Society of the United States in addition to a variety of other animal organizations.

Research is still the best way to fully answer this question. Check out with control center, a number of pet clinics, along with a dog trainer at a pet boarding center. They all have concrete ideas and specific guideline for properly sizing up a dog house. You'll also come across a number of websites for vets, humane societies, and dog house suppliers using this "stand up, turn around and lie down comfortably" principle.

There's only one issue with this principle: it presumes you can bodily test out the dog house with your pet. If you are purchasing a dog house online, you'll have difficulties with this one.

The good news is there are a variety of sizing formulas for figuring out the suggested dimensions of a dog house given the size of your pet. However, since there is no single "golden rule" sizing formula, you need to choose which formula or variance of a formula matches your needs. As you will see, the formulations are all comparable but a bit different.

Some dog house suppliers offer sizing formulas for their specific items. In cases like this, it's a straightforward case to identify a dog house that suits. If the vendor doesn't offer decent sizing guidance or you're intending to build a dog house on your own, then your work is a bit more involved.

Tips for Buildins a Dos House

The dimension of your dog’s house is extremely important. This has been reiterated throughout this eBook. With regards to our own homes, most people tend to think that bigger is better. But folks also have way to heat their homes, which isn’t the situation for a dog house. If you build one that’s too big, your dog’s body heat won’t be enough to stay warm inside.

Off the Ground

It’s vital that you create a basic foundation to elevate the dog house off the ground a few inches. Even basic concrete blocks are sufficient to do this trick. This achieves a couple of essential things. First, it'll keep your dog from direct contact with the ground, particularly significant during winter weather. Second, it'll permit water runoff, preventing rain from flooding the dog house. And much better air flow will help keep the dog house dry, thus avoiding the wood from rotting.

Weather-Proof

The climate where you reside will determine just how much work you will have to do to weather resistant your dog house. For instance, a slanted or peaked roof prevents snow from amassing; however, if you live in a perpetual summer climate, this isn't always a concern.

Rain, cold and wind must be considered. Use roof felt or shingles to protect the roof. Incorporate a flap and/or an overhang for the door so that the elements out. If you get a lot of rain, use a waterproofing agent on the wood of the dog house. And needless to say, ensure there are tight seams everywhere so the dog house doesn't leak.

Must be Warmed-Up

You want your pet to be comfy in his house, meaning making sure it’s cozy and warm. There’s more that you can do to make sure comfort and warmth other than weather proofing. Put some bedding that your dog will relish. You may use a regular dog bed or blankets, although these may not operate well to climate conditions.

Other choices may be both cheaper and more long lasting, like car mats, scraps of carpet or plastic carpet runners. For a more outdoorsy vibe, you can cover the floor of the house with hay or cedar chips, which may be cleaned out and swapped out easily and at any moment. If you reside in a particularly freezing climate, you may look at a heating light bulb and insulation, as long as they are set up properly.

Keeping it Cool

Maintaining your dog house cool in warm weather is equally as essential as keeping it warm in cold weather. Keep in mind that the house itself doesn't provide enough respite from the heat. Placing the house in a shady spot is the simplest step you'll be able to take to keep it cool. In summer, you can set-up a small kiddy pool near the dog house so your pet can take a dip to cool off. When you’re building the house, add some ventilation to let air flow. You may also drill small holes in the walls underneath the roof.

Transportability

Making your dog house transportable will go quite a distance keeping in mind it as safe and comfortable as possible constantly, specifically if you live in a place where the climate deviates a good deal all year round. Mobility will help you to adjust your dog house’s location based on sunlight, shade, and the angles of your yard.

After you’ve finished constructing your dog house, scrutinize it very carefully for any safety dangers. Ensure there are no exposed nail points or other sharp surfaces that can injure your dog. Make certain that structure of the dog house is sound and look for anything that could result in harm. Above all, remember that as safe, sound, comfortable and weather proofed as you may have made your dog house, it's not as safe, sound, comfortable or weather proof as your house, so don’t leave your pet alone outside in the dog house for long durations.

Family Affair

For those who have a family, consider making the constructing of your dog house a household project. Presumptively, your dog is a family dog, so its house must be a family dog house. Designate tasks to everyone according to their personal skill levels and safety needs.

How To Housetrain Any Dog MRR Ebook

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CHAPTER FOUR Training Juvenile and Adult Dogs

The key to owning a well-trained dog is to start off on the right track when he is a puppy. If you have an adult dog, however, who has not been trained or whose manners leave something to be desired, then he needs to be taught the basic areas of obedience. This chapter explains how you can train your adult dog in the basics of good manners, from walking to heel on the leash to sitting, staying and behaving well in the house. Some people take these things for granted, expecting a dog to be aware what is needed of him, but that isn’t the case. He has to get to know your way of doings things, while you have to get to know him and what makes him tick.

Leash Trainins

Walking on a leash without pulling is an important skill for most pet dogs.

Even dogs with fenced-in yards occasionally go for leash walks and at the very least go to the vet each year. Many pet owners adopt adult dogs or older juvenile dogs from rescue and humane organizations, and these dogs often lack leash training or may have developed poor habits, including leash biting, pulling, and jumping. We now address the concepts and control tools for basic training of adult dogs. Leash training adult dogs is in accordance with the same concepts as training them to obey the sit, down, and stay routines. Adult dogs should be started on the leash as if they were pups without any training.

Reward

To reward a dog for proper behavior, it is advisable to determine an adequately encouraging reward. These include food, a ball, or a squeaky toy. Although praise from the owner can be paired with a stronger reinforcer (like food) to eventually lessen the need to carry food, praise alone, particularly when the dog and owner have no preceding relationship and the dog is learning new things, is not a sufficiently enticing prize.

Furthermore, while food is a potent reinforcer for most dogs, some will respond only to highly tasty rewards, like freshly cooked chicken.

Collars

Once an effective reward has been discovered, it's time to pick the correct tool for control (ex. collar, leash) for the dog. In most cases, head collars offer the most reliable and humane control of dogs on leash. Most dogs can be trained to accept the head collar by use of positive reinforcement and short training sessions. Though individual dogs may appear bothered temporarily, there's no factor in the physiologic stress response in dogs wearing a head collar as opposed to those wearing a buckle collar. Head collars may not be suggested or applicable for every dog. Owners who jog or bike with their dogs in summer should steer clear of their use because they may prohibit panting.

For individual dogs that withstand the collar, "no-pull" harnesses may be useful. Like head collars, these devices work by creating mild discomfort when the dog pulls. Traditional harnesses commonly are not suitable for dogs bigger than the toy breeds, which don't pull as strenuously as larger dogs. Training a dog with a traditional harness can be done, but it provides more challenges than the other control.

Training or "choke" collars are typically not suggested for a number of reasons. First, they're generally used inaccurately by pet owners who lack the skill and timing to utilize them efficiently. Second and more critical, badly fitted choke collars sit at mid-neck and can lead to tracheal compression and coughing devoid of inhibiting pulling. In comparison, head collars and "no-pull" harnesses don't require a lot of skill or outstanding timing. They simply act as "power steering" and are relatively simple, efficient tools for the average pet owner.

Leads

The leash that the owner chooses isn't as essential as the collar, harness, or reward. However, owners who are teaching a dog to walk on a lead without pulling should steer clear of retractable leads. Although these can be fantastic for trained dogs, they can be counterproductive in beginners simply because, by their design, they promote and reward pulling. In addition, all of the devices listed above tighten up with the pressure of a retracting leash, which in effect "corrects" the dog continually even if he's walking relatively close to the owner: when an "unlocked" retractable lead is utilized with a head halter or some of the devices already stated, the dog will encounter discomfort when in the correct position and when pulling. This will confound the dog and prevent learning.

Techniques

It is crucial during the early stages of training to prevent inadvertently rewarding the dog when he pulls. When the dog pulls, you should stop moving, get the dog's attention, and then reward him (for attending to you). Additionally, whenever the dog is walking quietly next to you or isn't pulling, he should be compensated, perhaps by being petted or allowed to play. Well-meaning pet owners often forget to reward appropriate behavior.

Positive reinforcement is a vital component of training: It serves to boost the strength of the dog's response plus the likelihood that he will continue to be encouraged to walk in the correct position. Whenever dogs are told what is "wrong," they must then be informed what is "right" so that they realize what is expected.

Recall

Teaching your dog to come to you when you call him, commonly called as recall, is the key lesson you can teach him. A dog who responds promptly and consistently when you call him can enjoy liberties that other canines can't. He can play in the dog park, hike with you in off-leash parks and keep out of trouble in many situations. Even if you never plan to have your dog off his leash, unexpected things happen. Collars break, leashes slip, gates or doors are unintentionally left open. When any sort of accident happens, having a reliable recall may well save your dog’s life.

Teaching a dog to dependably come when he's called isn't necessarily easy, though. Some canines do seem more naturally willing to come when called. Usually these are inferior dogs who never want to wander far from you, or they’re dogs that are so encouraged by your attention that they find coming to you really rewarding. The majority of dogs, however, must be taught to come when called. Even though you might take more time teaching this behavior than any other, the huge benefits make it worth the investment.

How To Stop A Dog Barking MRR Ebook

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CHAPTER FIVE Common Questions

My doe is bark ins excessively - what can I do?

Dogs bark excessively for numerous reasons including boredom, excitement, distress, territorial defense and fear and anxiety. Therefore the solutions to problem barking differ from one dog to the next.

In the first instance, it’s highly recommended that you talk to your vet who can refer you to a veterinary behavioral specialist. Vet behavioralist can help to determine the underlying cause of the barking and then develop a tailor-made treatment plan for your dog.

Treatment usually involves behavioral modification training. In some rare cases the use of veterinary medications in combination with behavioral modification may be required. Behavior specialists tend to ask owners a lot of questions and may offer to come out to the house to observe your dog in its own environment in order to identify barking Triggers’. Triggers may include seeing or hearing a person walking past or the neighbors dog.

Training should be based on the principles of positive reinforcement. That is, reward ‘good’ behavior - when the dog is quiet give him food treat or a pat on the head and avoid rewarding ‘unwanted’ behavior - when the dog barks ignore the behavior. Training should not involve punishment which tends to exacerbate the barking problem.

My neighbor’s doe is constantly barking and disturbing me. What can I do?

Usually, problems with barking dogs can be resolved without resorting to police or courts. If you do eventually wind up in court, however, a judge will be more sympathetic if you first made at least some effort to work things out informally. Here are the steps to take when you're losing patience (or sleep) over a neighbor's noisy dog:

Ask your neighbor to keep the dog quiet. Sometimes owners are blissfully unaware that there's a problem. If the dog barks for hours every day — but only when it's left alone -- the owner may not know that you’re being driven crazy.

If you can establish some rapport with the neighbor, try to agree on specific actions to alleviate the problem. After you agree on a plan, set a date to talk again in a couple of weeks.

Try mediation. Mediators are trained to listen to both sides, identify problems, keep everyone focused on the real issues, and suggest compromises. A mediator won't make a decision for you, but will help you and your neighbor agree on a resolution. Many cities have community mediation groups which train volunteers to mediate disputes in their own neighborhoods.

Look up the law. In some places, barking dogs are covered by a specific state or local ordinance. If there's no law aimed specifically at dogs, a general nuisance or noise ordinance makes the owner responsible. And someone who allows a dog to bark after numerous warnings from police may be arrested for disturbing the peace.

Call the police, if you think a criminal law is being violated. Summoning a police cruiser to a neighbor's house obviously will not improve your already-strained relations. But if nothing else works, and the relationship with your neighbor is shot anyway, give the police a try.

Should I use an anti-barkins collar to treat my dog’s bar kins problem?

There are some products on the market that are aimed at preventing dogs from barking such as sound collars - emit a high-pitched sound when the dog barks-, electronic collars - deliver an electric shock to the dog when it barks - and citronella collars - spray the dog’s face with citronella scent when it barks.

Majority of vets and professionals DON’T recommend the use of these devices to stop your dog barking for a number of reasons:

This type of training is called 'punishment' as the dog is effectively punished by the collar for every bark. Punishment, as a method of training, is often ineffective as dogs often do not associate the punishment (the citronella spray, sound or shock) with the behavior.

This type of behavioral modification does not tend to be successful because it fails to address the underlying cause of the behavior. Dogs bark for many reasons: play, fear, separation anxiety, environmental factors, and boredom. These devices will not necessarily solve the underlying cause of the barking and will only temporarily mask the problem.

Sometimes it is appropriate for dogs to bark (e g. as a means of communication) in which case the collar punishes them for normal behavior. Because the collar does not discriminate between problem barking and normal canine behavior, there is a potential for abuse if the collar is routinely left on for too long.

The treatment of nuisance behaviors such as excessive barking should begin by attempting to address the root cause of the problem. It is a good idea to see a veterinarian or animal behavioralist to assess nuisance behavior and provide advice on how best to address it.

What can / do if my dog has separation anxiety?

Dogs are highly social "pack" animals that prefer to live in groups. Separation anxiety is a common behavioral problem that occurs when the dog is separated from their "pack" which is usually represented by the owner/s. Separation anxiety is characterized by signs of distress when affected animals are separated from an owner or family group to which the animal is highly attached. Behavioral responses may include destructiveness, housesoiling, excessive barking, digging or pacing, among other signs.

The goal of treatment is to teach the pet how to be calm and relaxed during the owner's absence. It involves changes in pet-owner interactions, changes in leaving and return protocols, decreasing the anxiety associated with owner departure, teaching the pet how to be left alone, environmental changes and management.

Owners should consult their veterinarian for advice. They can either help you directly or they may offer referral to a veterinary behavioral specialist.