Tag Archives: Ebooks

Essential Guide To Information Product Profits MRR Ebook

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Creating your own information product means being an entrepreneur. But the task of an entrepreneur does not stop only at content creation. In order to sell the products successfully, the person has to take up a number of other responsibilities too like marketing and promotion. Hence, it often becomes difficult for the entrepreneur to focus on the product creation, thereby leading to the decision of outsourcing it. Whether you should outsource your product creation or not depends on a number of factors. You have to choose an arrangement most conducive to your needs. Given below is a comparison of the benefits of each method.

The benefits of creating the product yourself

The best information products show people your own personal knowledge. When you create the product yourself, that unique viewpoint of yours will shine through, making the product a good one. If you outsource it, you may end up getting a generic product, as an outsider will follow a formula and create a product. The lack of your unique perspective will fail to make the product stand apart. This is why it is recommended that when it comes to information product, the entrepreneur is often better off creating it himself, as he is the best person to know about his product. This also leaves a bigger profit margin for him, as he will not have to pay for outsourcing.

Outsourcing your product creation does have its fair share of benefits too. First of all, it takes the pressure of creating the product off. Since the information product itself is one of the most important factors for your success, it is good to hire an expert for a limited time frame to create the product for you.

Outsourcing the task of product creation also leaves you with enough free time. This means you can start focussing on other aspects of your internet business. Outsourcing also helps you get in touch with industry experts and you get a number of unique ideas, which you may not have managed to get on your own.

Why you should consider working with a partner on an information product

The process of creating and selling an information products may sound easy on paper, but it does take its fair share of hard work. Some people do have the expertise and persistence and can go through the work of creating their information product on their own. But, there are many who are not that great at alone work, and would benefit better with shared responsibilities. In circumstances like this, having a business partner on producing an information product could prove to be extremely helpful. This is not even an uncommon occurrence. There are numerous such internet businesses where the information products are created and marketed by business partners, rather than just on individual.
Knowledge and skills double

When two brains are at work, in place of one, the result is sure to be better. With a business partner, you get to brainstorm more on possible information products. If you are on your own, you hardly get much scope of checking your ideas with someone else. But with a business partner, there are better chances of checking and bettering your ideas with someone else. When there is another person involved, you also get a different viewpoint, which in turn helps in making the product unique.

Working with a business partner on an information product means that you can create a more dynamic and diverse product. With the present information product market being so crowded, it helps to have such a dynamic product. The product stands out and hence sells well. Two minds at work is definitely a good option.

Responsibilities are better taken care of

When it comes to information products, the work does not end with just creating the product. Creating the product is without doubt the first step. But in order to earn the money, one also has to market the product enough to grab attention and increase its sales. Such promotional work may often become difficult if you are the sole person responsible for the information product. On the other hand, when you have a business partner, you can easily divide responsibilities on the marketing and promotion front. You can hatch better marketing ideas together and can divide the work.

This will help to ensure successful marketing efforts and also a wider area of influence.

How can I add value to my information products?

So you have managed to zero in on a hot topic. You have created a very good information product and cannot wait to watch it fly off the rack. But somehow, that does not seem to happen. What went wrong?

The key lies in the eyes of the consumer. Your information product may be the best thing out there. But, if your consumer does not perceive it to be the best, then it just will not sell. Hence, you can see that the task here is not only to create the product, but also to add real as well as perceived values to the product, which would make it tempting enough for the consumer. Given below are ways in which you can add such value to your information product and make it a hit.

Adding real and perceived value to your information product

Adding perceived value means doing something that would make your consumer think highly of your product and ultimately buy it. Increasing the perceived value is important as for consumers everything is about their perception of a product. The market place is filled with numerous similar looking products, many of which overpromise and under-deliver. Such experiences leave the consumers sceptical. So, what you need to do is make them believe that your product will be a value for money deal (which of course it will be.)

The good news is that it's easy to increase real and perceived value without it involving tons of additional work...

Let's say you've created a 10 part video course. An easy way to add value to it would be to have these videos transcribed into text (this can be very cheaply outsourced) and then you could include the written version together with the videos. This adds massive value because often people will watch the videos and then wish that they had a written version to refer back to later on without having to keep re-watching the videos.

List Segmentation Master PLR Ebook

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There are many different ways to segment your lists so that you’re able to “divide and conquer” your subscribers while being able to better understand what they are most interested in.

Different methods of list segmentation will be more effective than others depending on what your qualifiers are. For example, age segmentation would more valuable and important to someone marketing to seniors or college students than to someone selling weight loss products.

It’s up to you to decide which segmentations will work best for your subscriber list, but it’s important to always test different types of filters so that you can begin to group subscribers based on the demographics that make it easier for you to target.

Here are some various types of segmentation you might want to use, and a little bit of information about why each one could be useful:

1. Gender - Segmenting by gender could be extremely useful if your products are mostly useful or of interest to one gender. It can also be helpful if you have a different version of your products for different genders, or if you want to promote gender-specific affiliate products. Additionally, it could be helpful if you promote a product that might offend or alienate one gender.

2. Age - Age segmentation is especially useful if you’re marketing to a very specific age-related group. For example, if you’re marketing to high school or college students or seniors, you might want to segment your list according to age.

3. Employment Status - Segmenting by employment status is especially useful if you sell products geared toward business and employment. For example, you might want to send emails about a resume-writing guide to those who are currently unemployed.

4. Geographic Location - Segmenting by location can be beneficial if you have different versions of your product for different languages. It could also be very important if your product only applies to people who live in a certain area, or is more beneficial to people who live in certain places.

5. Purchase History - Purchase history is one of the most useful segmentation types, because it can let you know if a subscriber is a “deadbeat” or not. A deadbeat subscriber is someone who has not made a purchase from you within a specific length of time. You can either remove those people from your lists, or you can tailor your promotions specifically to them in order to potentially increase response.

6. Purchases - You can also segment by what they purchased, how much they spend, how often they bought from you, etc. By segmenting this way, you can send certain promotions to people who spend the most or least, those who buy rarely or often, or those who buy specific items.

7. Relationship Status - If you sell products that relate to dating or relationships, this type of segmentation could be extremely vital. For example, you might not want to send an ad for “how to get your ex back” to someone who is married, because it might damage their current relationship if their partner sees it and thinks they’ve requested the information. And if someone is single, they probably won’t be interested in a product about how to keep a marriage happy.

8. Abandoned Shopping Carts - If your list works with your ecommerce system, you may even be able to segment your list according to people who have abandoned their purchases. It’s been discovered that up to half of all ecommerce transactions are abandoned before the sale is completed. If you segment these people, you can send them a message tailored to asking them why they abandoned their purchase and what you can do to get them to complete it.

9. Read History - If you segment your list according to who actually opens your emails and reads them most often, you can reward those who loyally open your messages most often with special incentives. Then you can tell those who rarely read your messages what they’re missing out on by not reading them!

As you segment your lists, remember that these factors can change. You probably won’t have a way to allow your subscribers to update their information in your system, so someone who is single when they subscribe could get married, and someone who is unemployed when they subscribe could get a job.

Still, segmentation is extremely useful in many ways. It will allow you all kinds of ways to improve your list’s responsiveness, from sending the right messages to the right people, to removing deadbeats and tailoring messages to specific groups.
Maximizing Response Rates

There are many ways to get more from your list, including increasing open/read rates, increasing sales, etc. In this section, you’ll learn some valuable ways to increase the overall profitability and responsiveness of your list.

A/B Split Testing

One thing most people neglect to do is to use A/B split testing to find out which offers generate the best response and gain the most exposure so you can duplicate it again in the future. Part of segmentation is splitting people into multiple groups in order to test various offers and ad types.

Some email services have this testing built right into their system. In this case, it’s very easy to use split testing in order to find out which version of a message or offer gets the best response.

If you don’t have this option built in, you can use a separate split testing software and simply segment your list and send one version out to each segment.

Changing your Offers & Messages

If your messages aren’t getting a good response in general, you may want to tweak your offers and messages to get a better response. Split testing will help you figure out which versions perform best, but how you change your messages or offers is purely up to you.

If people aren’t opening your messages often, you should work on your subjects. Don’t use anything that could be misleading, such as "You’ve received a payment", or "Personal message from me.” This will upset people and you’re likely to see your unsubscribe rates shoot through the roof.

Amazon Bestseller Genie PLR Ebook

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Most self-published authors seem to think they can handle editing on their own. That may be true in a small percent of cases, however almost everyone needs a little help in this department.

Ideally, you’ll want to hire a professional to edit your work. If you don’t and you miss major mistakes, people will likely tear you apart in reviews and your sales will suffer badly.

If you truly can’t afford professional editing services, you should at least get some beta readers to look over your book in exchange for a free copy. Just tell them to email you a list of any errors they find in facts, spelling, grammar, etc. This will catch a lot of mistakes you miss yourself.

Another tip that will help you when editing your own book is to print the book and use a highlighter to mark mistakes. It’s easier to catch mistakes in print than it is on a computer screen.

Also, try editing one sentence at a time and reading each sentence backwards. This way you are more likely to catch mistakes that you might skip over, because when you read a sentence with a mistake, your brain will sometimes automatically correct it.

Video Creation Scientist PLR Ebook

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Wideo is a bit different than most web-based video creation solutions. Instead of providing a few themes and having users insert photos and videos to produce a basic slideshow, Wideo goes further by providing a way to create custom animations using various shapes and icons.

Above you can see an example of some of the icons they have available for use in animations. These icons, along with various background colors and images, shapes, text, and music, can be used to create very cool animated movies quickly.

If you’re looking to make something like a cool Flash animation, Wideo is a good choice.

Wideo has several different payment plans to fit all budgets. For example, you can pay $9 to remove their branding from a single video, or you can pay $150 to remove the branding from every video you create for an entire year. You can also download a 1280x720 HD MP4 of a single video for $29, or you can pay $249 to be able to download every video you create for a year.

Stupeflix

Stupeflix will allow you to make general slideshow type presentations with standard effects using a variety of templates. There aren’t a lot of templates to choose from, but those that are available are attractive and interesting.

Stupeflix has plans that start at $5 per month for personal use and $39 per month for professional use.

Animoto

Animoto is another video creation system that uses templates to allow jazzed up slideshow type videos. They have a wide range of templates for everything from general use to more professional styles.

Their system is very easy to use. You just need to upload some pictures, choose your music, add a little text, and press a button and your video is created.

At the moment, they have nearly 50 themes available for pro users. Pricing starts at $39 per month, or $249 per year if you pay annually.

One True Media

One True Media is a good option if you need something easy and free and you don’t mind branding in your videos. For creating a bunch of short, 30-second or less videos, it’s a great option.

However, if you want to download your videos and use them for something like a Udemy course or you want to upload them to places like YouTube and Facebok, you'll need a pro account.

A pro account increases your storage from 200 MB to “nearly unlimited”, lets you create 1-hour videos instead of 30-second videos, and allows you to have unlimited songs in each video, as opposed to a maximum of three in a video with a free account.

A paid account is only $3.99 per month or $39.99 per year if you pay annually.

Go Animate

GoAnimate is different from other video creation websites, because it allows you to put together animated cartoon videos. You simply choose a starter cartoon, edit it, and create your video. You can move around various elements in the environments, add characters, change their look, and more.

Plans start at $39 per month or $299 per year and go up to $79 per month or $599 per year.

Masher

Masher is a very simple system that allows users to create simple videos for free. You simply choose a theme, upload videos and/or photos, add some text, and save the video.

Masher has very limited themes at the moment, but it’s extremely simple to use with a step-by-step system. Best of all, it’s free if you’re fine with branding on your video!

You can also download a non-branded video in the future, but at the moment it says this premium service is coming soon.

Videolicious

Videolicious is made for editing actual video through an app made for iPhone, iPad and iPod. It’s best if you’re going to take videos and put them together into interesting presentations. Other video services can do this, too, but Videolicious is made specifically for dressing up videos rather than making slideshows of pictures.

Videolicious has a number of different features. It works very well on mobile devices, because you can choose video clips directly from your iOS device and put your video together right on your device. You can add a voiceover or music, add music from their huge collection of free, licensed songs, and then upload and share it.

The personal plan is free, and business plans range from $5 to $10 per month for a single user, but that is billed annually. (If you can’t pay for an entire year at once, you can also pay monthly, however the price is doubled.)

Payment Processor Secrets PLR Ebook

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Another major factor to consider is the processor’s payment terms. You need to ask a few key questions in order to determine whether or not a particular processor is right for you.

Let’s say you are drop-shipping merchandise. In case you’re not familiar with it, drop shipping is what you order a product from a wholesaler, and that wholesaler ships directly to your customer. The customer pays you, and you pay the wholesaler.

The trouble is that you must pay to ship that product to the customer upfront, because most wholesalers won’t be willing to extend credit to you. If you don’t have a huge cash reserve, you will probably need to choose a payment processor that can make cash available to you as quickly as possible.

Here are a few examples of common payment terms:

PayPal - If you’re in the United States, PayPal can make your money available to you instantly through their PayPal MasterCard debit card. This card can be used just like any debit card to make purchases with your PayPal balance (up to $3,000 per day), or you can remove money via any ATM (up to $400 per day).

If you are outside the U.S., or you need to move more than these amounts, you can transfer your money to a bank account. This can take up to four business days to complete.

Amazon Payments - Payments can be withdrawn at any time as long as your balance is at least $1.00. You can choose to have your money sent to an Amazon.com gift certificate or you bank account, and it says withdrawal to a bank account takes about 5-7 business days, which they claim is determined by your bank.

Stripe - According to the Stripe website, money shows up in your bank account seven days after the money is charged. If you are paid for an order on Friday, the money will be in your bank account by the following Friday morning.

Braintree - The Braintree website says U.S. merchants receive funds from Visa, MasterCard and Discover transactions within 2 business days, and American Express transactions within 4 business days or less.

2Checkout - Payments are made weekly, but accounts are subject to a reserve that will be held for 90 days in case of fraud or chargebacks.

CiickBank - ClickBank pays by direct deposit or check. Accounts that receive direct deposit are paid once per week or once every two weeks. All other accounts are paid every two weeks.

Pay periods end at 12 A M. Pacific time on Wednesday, or every other Wednesday for two-week payments. Payments are sent on the Wednesday two weeks after the end of a pay period. Thus, it may take a couple of weeks to receive your first payment, but direct deposits will usually come weekly after that. Their minimum payout is $10.

Square - For payments taken during business hours, they are usually available in your bank account the next business day.

Intuit GoPayment - Money is deposited into your bank account daily at 3 P.M. Pacific.

Keep in mind that most processors have payment limits, minimum payouts, etc. For example, you might have to wait until you’ve accrued at least $100 in funds before you’ll be paid.

Or you might only be paid up to a certain amount of the money you receive, while the rest is held in reserve for a certain length of time in case of refunds or fraud.

Regional Availability

Your location is another factor to consider. If you’re in the United States, you probably won’t have to worry so much about this. But if you’re in another country, you may find some payment processors restrict you from being able to use their systems.

The primary reason for this is a high prevalence of fraud in certain countries. However, there are other reasons some processors cannot or will not process transactions in certain countries.

Factors can include:

Currency exchange rates

Banking regulations in that country

The current social or political environment in that country

Other factors

If you are having trouble finding a payment processor that will allow merchants for your country, you may have to consider using a high-risk provider or perhaps partnering with someone who lives in a country that will allow them to get a merchant account and splitting the profits with them.

Product Creation Blueprint PLR Ebook

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Creating videos is a little trickier, but with the right software or service you can easily create video products that will sell. In fact, there are online services that make it incredibly easy to create videos just by uploading a few images or slides and some music!

Some of these services will even allow you to make a simple video for free so you can see how easy it is, thus allowing you to choose one that works best for you without having to pay to test out a ton of services you may not like.

Services that can help you make videos:

Stupeflix - With personal plans starting at $5 per month and Pro plans starting at just $39 per month, Stupeflix is a great option for making simple videos very quickly. They have a number of different themes available, and a sizeable library of music available, or you can upload your own music or audio.

Animoto - Animoto makes video creation as simple as 1 -2-3. Just upload pictures, choose music, add some text, and press a button and your video is created. They currently have 47 video themes available for pro users. Pricing for business plans starts at $39 per month or $249 per year.

GoAnimate - GoAnimate will help you create cool animated videos on a variety of themes using built-in animated cartoons. The service has plans starting at $39 per month or $299 per year and going up to $79 per month or $599 per year.

OneTrueMedia - OneTrueMedia will allow you to create 30-second videos that feature their branding for free. You can store up to 200 MB with a free account, and you’re limited to 3 songs per video. With their paid account, which is $3.99 per month or $39.99 per year, you can have unlimited songs, nearly unlimited storage, up to 1-hour videos, and you can download your videos and even post them to YouTube and Facebook. This is a cost-effective solution, but all videos are branded with a OneTrueMedia splash page.

Wideo - Wideo is an affordable solution for creating videos. Instead of just uploading images, there are built-in colors, shapes, objects, text and music files you can add to a project, creating unique videos that no one else will have anything like. You can create a video for free, but it will be branded.

You can remove the branding from one video for $9 or all videos within a year for $150 per year for videos hosted online, and you can download a 1280x720 MP4 of one video for $29 or all videos within a year for $249 per year.

These apps and programs are also useful:

Windows Movie Maker - If you have a Windows PC, you can use the Windows Movie Maker software. There are plenty of tutorials online to teach you how to use it, and making a video is simple. This software is free for Windows users.

iMovie - For Mac users, the iMovie program can create stunningly professional videos quickly and easily. The software isn’t free, but it comes with a large variety of templates you can use to make videos. There is also a version of iMovie for the iPad. Again, there are plenty of tutorials online to help you learn how to use this powerful software.

Selling Your Products

There are a couple of different ways to sell eBooks with little or no upfront costs involved. You can sell them directly, either on your website or on ClickBank, or you can upload to Kindle and other platforms.

Let’s take a look at some of the best places to sell your products. Remember, you shouldn’t focus on a single platform. Sell your products through as many platforms as you can and multiply that income!

For years, ClickBank has been one of the most popular places to sell digital products, and for good reason. ClickBank has an unbelievable number of active affiliates who are always looking for new, quality products to promote. This is a major benefit, because your products can make money even if you’re not great at promotion yourself.

If you’re going to sell on ClickBank, you need to keep things in mind:

1. It costs $49.95 for your first product and $29.95 for each additional product, paid on approval of your product, to sell on ClickBank. This could be cost-prohibitive for some people who are just starting out, but it’s definitely worth the cost if you can afford it.

2. You’ll need excellent sales copy and very good graphics in order to attract the attention of the average affiliate. This could also be cost-prohibitive, because a good mini-site design and eCover can cost at least $50 and up to $200 (sometimes even more), and good sales copy can cost hundreds, even thousands of dollars from an experienced, quality copywriter.

However, if you don’t have great sales copy and a nice design, most affiliates won’t even consider you. You could try doing it yourself to save money, but good sales copy is very tough to write unless you have a lot of experience and understand the intricacies of doing so.

3. You must provide promotional material for potential affiliates if you want the best chance at being chosen by affiliates for promotion.

As long as you keep those things in mind, ClickBank can be insanely profitable.

The most popular program for selling books is the Kindle Digital Publishing platform made available through Amazon, also called KDP. Don’t make the mistake of thinking these books are only available on Kindle devices! These days, most devices have a version of the Kindle app available, including the iPhone, iPad, PC, Mac, and more!

The KDP program gives authors 70% royalties for products between $2.99 and $9.99, with a few exceptions (such as sales in certain countries). For everything else, they offer 35% royalties.

If you’re selling a product for $2.99, you’ll get approximately $1.79 in royalties, minus any download fees or other fees. And of course, if you sell in other countries you’ll be paid in that country's currency and subject to exchange rates.

Don’t forget to join Author Central. Once you join, you can add your author names (up to three on one Author Central account) and then add all of their books so you can track their rank, reviews, etc.

Dog Potty Training MRR Ebook

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CHAPTER FOUR Eliminating Accidents

Puppies need to be housetrained to realize that it’s not fine to pee and poop just anywhere. Potty training is a straightforward process, but one that must be executed positively (with no punishment that frightens the puppy) and consistently, following two main rules:

Avoid indoor accidents through confinement and close monitoring, and

Take the puppy outside on a regular schedule and reward him for eliminating where you want him to do his business.

House soiling may happen in any part in your home but sometimes pet parents will observe that their puppy soils more in selected places, like rarely used rooms or on a specific type of surface. Very young pups (under 12 weeks old) don’t have full bladder control and might be unable to hold it very long. Older puppies that’ve had accidents mightn't have been house trained entirely.

Why Pups You Thousht Were Housetrained Misht Have Mishaps Too Young to Be Fully House Trained

Some pups, particularly those under 12 weeks of age, haven’t developed bladder or bowel control yet.

Incomplete Housetraining

A lot of puppies simply haven’t learned where to eliminate or they haven’t learned a means to tell their people when they have to go out. Some pups house soil only under certain conditions. For instance, a puppy may soil when he’s home alone for very long time periods, very first thing in the morning, at some point during the night, only when you’re not watching or only in occasionally used rooms. Other pups may pee or poop whenever they feel the necessity to go.

Breakdown in Housetraining

At times pups who seem to be house trained at some point regress and start off soiling in the house again.

Some Other Reasons Your Puppy Misht House Soil Urine Marking

If your pup is over three months of age and pees small amounts on vertical surfaces, he could be urine marking. Young dogs doing this behavior often elevate their hind legs when peeing.

Separation Anxiety

If your pup only soils when he’s left alone at home, even for short time frames, he may have separation anxiety. If this is the case, you may observe that he appears anxious or upset right before you leave him by himself.

Submissive/Excitement Urination

Your pup may have a submissive/excitement urination predicament if he only urinates during greetings, play, and physical contact. If this is the case, you may observe your pup displaying submissive postures during interactions. He may flinch or cower, roll over on his belly, tuck or lower his tail, duck his head, avert his eyes, flatten his ears or all of the above.

Medical Reasons for House Soiling

It’s usually a good idea to visit your puppy’s vet to exclude medical causes for house soiling. Some widespread medical reasons for inappropriate urination and defecation are:

Urinary Tract Infection (UTI)

Pups with UTI usually pee frequently and in small amounts. They may additionally lick their genital areas more than usual.

Intestinal Upset

If your pup was house trained but now defecates loose stools or diarrhea at home, he may have intestinal upset.

Change in Diet

If you’ve recently modified the quantity or kind of food you give your puppy, he may develop a house soiling issue. Often, following a diet change, a pup will defecate loose stools or diarrhea. He may need to poop more frequently or on a different schedule than before the diet change.

Methods to Housetrain Your Puyyy

Housetraining is achieved by rewarding your puppy for eliminating where you want him to go and by stopping him from peeing or pooping in inappropriate places. You need to keep crating and confinement to a minimum; however, some amount of limitation is generally essential for your pup to learn to “hold it.”

House Trainins Steps

Maintain your pup on a constant daily feeding schedule and take off food between meals.

Take the puppy outside on a regular timetable.

In between these outings, know where your dog is at all times. You have to watch for early signs that he needs to pee and/or poop so that you can anticipate and stop accidents from happening

If you can’t watch your puppy, he must be restricted to a crate or a small room with the door closed or blocked with a kiddy gate. Otherwise, you can tether him to you by a leash that doesn't give him much freedom around you. Progressively, over days or weeks, give your pup more freedom; you start with freedom a small area, like the kitchen, and little by little increasing it to larger areas, or multiple rooms, in your home.

Go along with your puppy outside and reward him whenever he eliminates outdoors with praise, treats, play or a walk.

If you catch your pup in the act of eliminating inside, clap sharply twice, sufficient to startle but not frighten him. When startled, the dog should stop in mid-stream. Promptly run with him outside, motivating him to come with you the whole way. Allow your pet to finish eliminating outside, and then reward him with happy praise and a small treat.

Additional Housetraining Tips

Clean mishaps with an enzymatic cleanser to reduce odors that might entice the pup back to the same spot.

Once your dog is housetrained in your home, he may still have accidents when you have visitors. That’s because young dogs have to generalize their learning to new surroundings. Just because they appear to know something in one spot doesn't mean that they’ll automatically understand that thing everywhere. You’ll need to monitor your pup carefully when you visit new places together and be sure to take him out often.

What NOT to Do

Don't rub your pup's nose in his waste.

Don't reprimand your pet for eliminating indoors. Rather, if you catch him in the act, make a noise to surprise him and stop him from peeing or pooping. Then immediately show your puppy where you want him to go by running with him outside, waiting until he finish his business, and then praising him.

Don't physically punish your pup for accidents. Understand that if your pup has accidents in the house, you neglected to properly supervise him.

Don't clean with ammonia-based products. Urine contains ammonia. Cleaning up with ammonia can attract your puppy back to the same spot to pee again.

Running Niche Affiliate Marketing Package Resale Rights Ebook

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Chapter 5: Exercise and Its Type

Synopsis

In this chapter, I will tell you about different types of exercises and their effects on different aspects of your life and health.

Exercise to improve bone and muscle strength
Flexibility increasing exercises
Cardiovascular exercise
Aerobics

Get Moving

If someone has told you that only a hard and tough exercise routine can make you healthy then, he has misguided you completely because although exercise is necessary for your health and fitness but it is not necessary that you have to work out for more than an hour every day to stay fit. After hearing this kind of hard working plan, most of the people lose their heart and they think that they do not have time for this crap and they are better without it. This is also a wrong attitude and you should look for more proper and realistic guide. Obviously, you have a busy life routine and you cannot get time for exercise daily but you can obviously find 15-20 minutes daily for very relaxing kinds of exercises which can help you to get rid of whole day’s stress and can make your fresh for a new start. In this discussion, I am going to give you all those secret exercise types and will also tell you their advantages.

First of all, you need to know that there are four kinds of exercise plans which are available and all four of them have different advantages for your physical health.

Exercise To Improve Bone and Muscle Strength

These exercises are also called strength and resistance increasing exercises. Most of the people take body building as strength and resistance increasing exercise but you need to know that body building is another category of exercise in which the primary goal of the person is to enhance muscle growth.

You can add some weight lifting and body building in your fat burning and weight control plan but you should do it to an extent where your body can bear it without any problem. If you over tried this exercise then, your whole body can be a mess. I have seen people joining gyms and doing hard exercise just by watching other people doing it. This is not the way to go instead consult your trainer personally and ask him about appropriate exercises which can fit in your needs. If your weight is under control and you need just light exercise to keep your healthy system going then, you do not need to lift heavy weights.

Flexibility Increasing Exercises

Second type of exercise plan can be to increase your flexibility and in more common terms you can say that if you used to have pain in your arms, legs, lower back, neck and other similar areas of your body then, you need to make your body more flexible. Flexibility will increase resistance and you will be able to cope with more difficult positions and postures easily. You have to go through different postures in daily life for example if you work in an office then, you can be given an uncomfortable chair at times or you may be given some work in which you have to concentrate hard on computer screen and you cannot rest your back with chair. In these situations, if you do not have any flexibility in your body then, it will create problems but regular flexibility exercises which will not take more than 10-15 minutes of your time, will increase this flexibility and will make you feel better and active.

Cardiovascular Exercise

Cardio means heart and vascular means the vessels of blood and this whole phrase means that these exercises improve the functionality of your lungs and make the use of oxygen more effective and rectify any heart problems which you can have. These exercises are little time consuming and should be properly learned from your doctor or trainer. Most of the times, people who already have got some heart problem perform these kinds of exercises to avoid any future problems.

Aerobics

Aerobics are the last type of exercises which are most helpful for maintaining a healthy body. These exercises are very simple and they do not need any special preparation and time frame for execution. If you just get up early in the morning and do some dancing then, this is also a type of aerobics but most of the aerobics are for young and energetic people as some difficult angels and twists are included in this exercise routine. You need to first learn this exercise from some professional trainer of aerobics and once you have learnt them then, these exercises will not require more than 10 minutes of your daily time.

Chapter 6: Tips for Weaker and Old Age People

Synopsis

If you are a senior citizen and striving for good health then, this chapter will give you perfect ways to maintain a very fit and healthy body.

Keep your mind young
Some secret health tips for older people
Regular health check ups
Overcome your bad habits
Senior safety at home

Seniors

Our body is just like a very delicate machine and more we use this machine, more sensitive it becomes to faults. Similar is the case with old age because in our old age, we had consumed almost everything of our body and it needs special care and extreme attention to stay fit and working 100 percent. If you are in your early 40’s then, you should know that you are entering an age where very small diseases can over run you and you will be left helpless but there are lots of things which you can always do to improve your daily life and stay fit even in your old age.

Keep Your Mind Young

Most of the people get old because they think they are old. Your mind frame has a very deep effect on your overall health. You should never say to yourself that you have become old and weak because if you trusted this opinion then, it will make you even weaker and older.

You should keep your spirits up and say to yourself that it is not the time to lie down on your bed instead you should participate actively in daily activities. I have seen people who lie down on their bed when they enter in their 50’s and have their grandkids. This is not the way instead you should remain active and try to participate in your family matters as it tells you your importance and you do not stick to that plan of being weaker.

Equestrian Gear Affiliate Kit Resale Rights Ebook

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Horse owners must have adequate fencing to safely contain and manage their horses. Fencing often is considered just a means of containing horses, which is especially important in urban areas. But fencing is much more than that. Daily labor needs and routines are influenced by the fencing plan.

The key to good horse fencing is proper construction and adequate maintenance. Safety of the handlers, visitors and the horses must receive first priority in designing horse fencing. Cost is a major consideration, but it should not dictate unsafe or inefficient fencing. While aesthetics should be considered, it should not overrule safe, functional fencing. For example, do not place boards on the outside of posts just because it looks nicer; it’s safer for horses and more functional to place the boards on the inside of the posts where leaning against the fence will not loosen boards.

Barbed wire should not be used for horses, and electric fencing alone is not recommended for perimeter fences. However, because horses are sensitive to electric shock, they can be easily trained to respect electric fences. A major concern is visibility. Electric fencing made of wide tape addresses this concern, but those tapes tend to be relatively poor conductors and do not last long. Another option is plastic-coated, 12.5-gauge, high-tensile wire developed specifically for the horse industry. It is more visible, attractive and safer than uncoated wire.

If wire is used, it should be smooth. A fence made of 12.5-gauge, high-tensile wire with a tape for visibility works well. If electric fencing is used for perimeter fencing, four to five strands should be used. The top wire should be 40-50 inches above the ground.

Choose fencing that safely meets your economic and aesthetic needs. To minimize damage and maintenance to your fences, consider using an electric strand on top of PVC or wooden fencing if your horse is a cribber or if it chews.

Keep in mind a few basic fencing needs of horses when you make your choice. The general rule is that the top of the fence should be at eye level to the horse. This discourages horses from jumping over the fence.

Lightweight, temporary electric fencing consisting of polytape, polyrope or polywire

strung on lightweight plastic or fiberglass posts works well for dividing a pasture into paddocks in a rotational-grazing system. Use of small, uncoated, 14-gauge or 18-gauge wire commonly used with cattle is not recommended because it is not safe for horses, primarily because they cannot see it. Because of their poor eyesight, horses often make contact with the electric fence, which shocks them and makes them run. This can be disastrous if the wire gets wrapped around a horse’s leg. The small wire can also cut horses when they run into it.

There is no forage that is best for all situations. Several forages, singly or in combinations, make good horse pastures. But not all forages are suited for horses. Forages are classified as grasses or legumes, and further defined as cool-season grasses or warm-season grasses. Some are perennials and some are annuals.

Horse pastures should have one or two grass species that grow well on a specific soil type, plus a legume that is well adapted to the soil, Adding one or two other grass or legume species to this mixture can extend the growing season because each species has a time of the year when it produces best. By using several species, owners could provide horses with adequate pasture for most of the year

Keep in mind that horses are picky eaters, and will overgraze the grasses they like best while ignoring the other forages. Some horses also prefer grasses over legumes However, legume forages are more nutritious than grass forages, and they enhance the nutrition of grasses because of their nitrogen-fixing capabilities. A well-managed rotational-grazing system encourages horses to utilize all of the forage species in a paddock.

Soil Erosion

Soil erosion can be a serious problem on pastures or paddocks. Any sloping area that is not adequately protected with healthy vegetation is likely to produce sediment-laden runoff that has offsite impacts, especially in streams and lakes. Erosion can occur as sheet or rill soil movement, which is subtle, or in concentrated flow as gullies, which can become deep enough to risk animal injury. Fencelines that run up and down hill can be very susceptible to gully erosion due to the typical concentration of the animals along the fence, eliminating all vegetation.

Any gullied areas in pastures or paddocks must be filled and graded to eliminate the hazard. Pastures should be reseeded immediately after grading. Horses must be kept off of repaired and reseeded areas to allow the vegetation to establish.

In a pasture, maintain adequate vegetation for animal nutrition and soil protection. This is done through rotational grazing and forage overseeding. At times even seeding of annual grasses can be prudent if quick cover is needed before the desirable forage species can re-establish.

Keep "clean water clean." Use grassed waterways, diversions, or subsurface drains to divert clean runoff around barns, manure storage areas, and paddocks.

Install and maintain a system of properly sized roof gutters, downspouts, and drains to prevent roof water from becoming polluted by mixing with barnyard manure and sediment.

Separate barnyards, paddocks, and manure storage areas from any waterway with filter strips of vegetation to trap sediments and absorb nutrients in runoff.

Soil Compaction

Compaction of the soil surface can greatly reduce rainfall storage and increase runoff and erosion. A porous soil improves plant vigor by allowing the infiltration of water, air, and nutrients. Hoof impact and machinery operation on wetter fields compact soils and intensify loss of this porosity.

Soils that are higher in clay content are more susceptible to hoof compaction than sandier soils.

One of the methods commonly used to reduce soil compaction is to aerate. Aerators are available for purchase or rent and easily hook up to a tractor with a 3-point hitch. Core aerating, which pulls 3-4 inch cores of soil, is generally more beneficial than tine aeration, which cuts narrow 2-3 inch slots. The best time to aerate is in the spring or early summer when grasses are growing most actively. Aerating can be done as part of a fertilizing and reseeding process. Aerate when soils are not wet.

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How to Choose Your Audience

Audience: There's an audience size estimation to the right indicating the total number of people in your target audience. This is the total number of people your ad will have the opportunity to reach if your bid and budget are high enough.

Location, Age and Gender: Choose the basic demographics of the audience you want to reach.

Precise Interests: Choose specific interests that are important to your audience. These are determined by what people are connected to on Facebook, such as Pages and apps.

Broad Categories: Select broader groups of people, based on their Activities (ex: Cooking), Family Status (ex: Parents) or Music genres (ex: Alternative). These are determined by what people are connected to on Facebook, such as Pages and apps.

Connections: Select your audience based on whether or not they’re connected to any of your Pages, apps or events. Anyone who has a friend connected to what you're advertising will see their friend included in your ad. This can increase the likelihood that they'll find your ad relevant enough to click or engage with it.

Keep in mind that selecting multiple options for Connections will limit your audience to people who only fall under each parameter. For example, if you wish to target your Fans and Friends of Fans, you will need to do so using two separate ads, one for Fans and one for Friends of Fans. Selecting both parameters for one ad will target only users who are Fans and have friends who are Fans.

There are also Advanced Targeting Options that allow a bit more targeting:

Advanced Targeting Options

Click See Advanced Targeting Options to see more ways you can target your audience.

Interested In and Relationship Status: Select the sexual preference of your audience (for people who have indicated this preference on Facebook) and the relationship status relevant for your campaign (ex: Engaged). Not everyone lists a Relationship status on Facebook, so the only way to target everyone is to select All.

Languages: Target a specific spoken language within your target audience.

Education Select the education level or your desired audience (ex: In College).

Workplaces: Select the workplace of your desired audience (for users who have indicated this on Facebook).

By selecting the demographics that are most likely to respond to your ad, you’ll save money and increase your response.

Remember, the more specific you are about your market, the fewer people will see your ad... but this is a good thing! You don’t want to reach millions of people You want to reach the exact people who are most likely to respond to your ad.

Remember, you’re paying for impressions (CPM) with most advertising options. That means you pay for every single person who sees your ad, whether they act on it or not. Why pay for impressions from people who probably won’t be interested in what you have to offer?

Campaign Selection

You can either create a new campaign or add to an existing campaign. If this is your first ad, you’ll need to create a new campaign. Otherwise, you could just add the new ad to an existing campaign, however you’ll want to keep campaigns separate for different pages, products, websites, etc. so you can easily find specific ads later.

When you name your campaign, make sure it’s something you can easily remember. The campaign name will not be visible to anyone but you.

Campaign Scheduling

You can choose one of two options for scheduling:

Run my campaign continuously starting today - This will run your ad constantly after it’s approved.

Set a start date and end date - This will let you choose a specific timeframe for your ad. This is a good option if you want to run a limited time promotion.

Campaign Budget

How much you spend depends on your daily budget. You can choose a per day budget if you want your campaign to run continuously. If you want a campaign with a start and end date, you’ll choose a lifetime budget.

If you choose a daily budget, your ad will run each day until the budget is depleted for that day. If you choose a lifetime budget, the system will pace your campaign to account for that particular budget.