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Chapter 7: Think About What You Really Want To Accomplish

Synopsis

"Once you have mastered time, you will understand how true it is that most people overestimate what they can accomplish in a year - and underestimate what they can achieve in a decade!" - Anthony Robbins

Everybody has their own goals that they will want to be accomplished. These may include educational goals, health goals, and your goals on time management. Sad to say, it is just so easy to load each day different time consuming tasks, enabling you to delay working towards achieving your goals for an indefinite period. But then, by enhancing your skills on time management, you should have more than enough time to contemplate. Strategies on time management are also vital assisting you achieve the vital goals that will help in making your life even more fulfilling.

Contemplate Your Time Management Goals

Procrastination continuously affects every individual now and then, while some individuals have far more issues with procrastination as compared with others. While goals are the things you normally wish to do instead of particular requirements, procrastination could be a huge factor when it comes to upsetting your capability to achieve your goals. Basic cognitive distortions which fuel procrastination may include fear of success, fear of failure, and having the belief that you must wait till you feel in the mood for working on the job.

By being aware of the different forms of destructive thoughts, you may start to fight the effect that they employ on your time management. Once you continuously think about the things you want to achieve, you will likely increase the chances of reaching your goals. If you wish to achieve your time management goals more effectively, thinking about them more frequently is vital in the process of achieving it.

You can break your goals into simpler or smaller tasks. Significant goals may demand long term effort. On the other hand, it may be easy to feel overwhelmed because of the several tasks needed to obtain a long term goal. When your task still looks overwhelming, you may break it down even smaller. For instance, when you like to achieve proper time management, you can list down all the important ones and sort it from the small ones. It is suggested to spend at least ten minutes each day on the task that you’ve been avoiding. It is a good way to start.

Chapter 8: Practice Time Management

Synopsis

“You will never find time for anything. If you want time you must make

it”- Charles Buxton

Achieving proper time management requires some time and effort. Practicing time management is important in order to become successful with such goals.

Best Way to Practice Time Management

The following time management practices are usually considered as the finest methods by the ones who use them as well as most suggested by professionals.

Make A “To Do” List Regularly

This is normally the leading suggestion by time management professionals, business leaders as well as other ones who are efficient at managing and using their time. Making and using a list of nice-to-do and needed tasks focuses ideas on the job so that there is nothing essential that becomes neglected. This gives a list-maker the chance to make a plan of their day. Keeping your list always ready should make it simple to complement new items because they check-off and come up completed items. Assessing the tasks that you already checked off may help motivating you in accomplishing the tasks and make the most of the great sense of achievement at the end of the day.

Note Down Your Appointments

Writing down your tasks is considered as another adage of most experts on time management, not just for your “to do” list, yet also your appointment calendar. Writing down appointments on your calendar once they are accomplished may help freeing your mind for some other imaginative things. Furthermore, it may also help in the prevention of neglecting an appointment or meeting in the future. Reviewing the calendar must be a daily practice at the start of every day in order to guarantee that you miss nothing. When checking your appointments, your decision could be created to attend, employ a substitute, or if necessary try rescheduling.

Identify Work Priorities

Another key to enhance time management is to determine the important task to do every day and the tasks that may be put off till another time. The high priority appointment or task will be relevant to a crucial project, which is something that might result to advancement. Low priority items on your to-do-list are the ones which are nice-to-do, yet are not right away needed. Medium priority will be typical team meetings or standard work tasks.

Set Alarms

Those people who find that they are usually late to meeting or neglect other forms of appointments, find that using or setting an alarm on a phone, computer or watch functions pretty well as reminder. You can at least set the alarm around ten minutes advance from the actual schedule of appointment so needed information may be collected and to enable walking to the room of the meeting. When the meeting will not be held in similar building, you can then set out the alarm further to provide time for travel. Some individuals might even have their alarm reset if they are at the meeting for ten minutes prior to the end time of the meeting to guarantee adequate time for appointment wrap up and to still be able to be out right on time.

Break-Up Huge Projects

A lot of people find themselves delaying with starting huge projects, as it looks like it is too difficult to finish or too much to deal with. In order to make even simpler to begin on a significant project, you may break it into a number of subtasks. After which, you may complement various subtasks onto your regular “to do” lists performing backwards from its due date in sequence tasks must be accomplished. In such a way, every subtask will then become a part of a scheduled work, as the project becomes accomplished on time. Some professionals refer to the simple process of project management known as the “Swiss-Cheese Method” because it includes poking the holes within bigger cheese (project) till all are completely gone (done tasks).

Using these five suggestions mentioned above, you may create your own time management system that is suitable to your individual requirements. Make sure that you keep all these considerations in mind when practicing efficient time management.

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Chapter 5 Get Out Of The Past

Synopsis

They say that moving on is never easy. Forgetting the past is not as simple as taking off your shoes to change to your slippers. However, getting out of the past becomes of great importance if you want your future to be better and not something that is being run by the things that have already happened and things that you can no longer change. In this chapter, discover the true importance of learning the art of letting go.

Let Bygones Be Bygones — Forget But Learn From The Past

Humans by nature tend to hold to an event that made them feel hurt or disappointed. Whether it just happened yesterday or 40 years ago, there are some wounds that remain deep and difficult to heal. However, life goes on and sometimes, you need to start with the healing process if you want your life to become even better, or even happier.

Grudges, anger, hurt, disappointment and other negative things that you have felt in the past shouldn’t be allowed to dwell in your present. Granted that these are important and still a part of molding you into the person that you are right now, you must not let the past to control you and the decisions that you make at present and in the future.

Since everyone is different, it is only understandable for them to have different and unique ways of handling certain situations. However, there is no point to dwelling on the “what ifs” and “could have beens.” What if I did this? It could have been like this if I did that. No matter what answers or questions you make, still, it will never make your present. Mulling the past over and over in your mind will only add to your current problems and worse, these can even bring about even more issues that you have to deal with.

When you get hurt, you can feel devastated and there are even times when your hurt can turn to anger, and anger becomes bitterness and this bitterness ignites the unwillingness to forgive. Living without forgiving can damage your emotional, physical, mental, as well as spiritual health. It is the very reason why you need to get out of your past and forgive the ones that hurt you because this is the only way for you to prevent the other aspects of your life from suffering as well.

And when you say get out of the past and forgive the persons that hurt you, you also need to remember that you also need to learn forgiving yourself at the same time. Everyone has things that they struggle with and no one in this world is perfect and free from flaws. While it is true that you have probably made a mistake in the past, still, you have to learn forgiving yourself for the part that you had in that particular situation. Nursing and holding on to your guilt will never do you any good, and will only restrict you from your chances of enjoying and living your life to the fullest.

All kinds of relationships can end in as quickly as they started, a fact that you have to accept. But even with this, you should always bear in your mind that no matter what happens, the tunnel will always have a light on its end. You can always get out of the past, forget the situation that brought devastations to your life. And for you to do that, you need to have the willingness of doing your past and choose to leave your past behind.

Chapter 6 Manage Material Objects

Synopsis

Do you consider your material possessions as the best things that yon have in this world? Are the objects in your life all that matters to you? If yes, then, you have to realize that you need to know the right ways of properly managing your material objects.

Life is Valuable — Don’t Waste It Chasing Possessions

You can become happier when you pursue less instead of pursuing more. For some, this might not be the case but for others, they will surely agree that this is definitely true.

But the problem is, right from the day that you were born into this world, you have been told of something different - that more material objects mean more joys. And since this is a message that you heard a lot of times coming from different angles, you actually started believing. This is the very reason why a lot of people work long hours just to earn money and buy nice things.

However, the moment that you hear the message that more joy awaits you when you pursue less compared to when you pursue more, deep in your heart, you know that this is true. Material objects do not equal joy and you know that your life is way more valuable to just waste it chasing these things.

You only get one shot at life so as much as possible, make the most out of your limited time on this earth by managing the things that you own. While there is nothing wrong to dream of having your own laptop, a smartphone, a tablet or a car, you still have to know that these material things are not your only source of happiness and fulfillment. Use them as they are meant to be used but do not go to the extent that they become the whole world to you and you end up forgetting the things and the people that matter the most in your life.

Always remember that happiness, joy and fulfillment are things that can be found in life’s invisible things: relationships, hope, peace, and love. You cannot find these things offered on sale at the department store in your area nor can you buy them in discounted prices.

If you already have a smartphone or a tablet, be contented with it and don’t overwork yourself just so you can get more. When you do so, you will only end up wanting more because at the end of the day, these material objects will never be able to satisfy the deepest desires of your heart.

As you wake up every morning, remind yourself that your life is too precious to just waste it going after material objects. If you want real joy, choose to go for “better,” not “more.”

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Chapter 6 Easy Ways to Remember Subjective

Synopsis

Subjective thinking is the opposite of objective thinking. You cannot point to subjective subjects. They are all kept in your head as well as your past experiences. Subjective opinions are not permanent and subject to various factors that may range from facts to emotions. If you are still confused with subjective, there are ways on how you can remember it.
What Are the Ways to Remember Subjective?

There are plenty of ways on how you can remember subjective. Whatever your profession is, these ways will help you think subjectively in an efficient manner. Some of these are:

Opinions

When you are making opinions or heard them, you have to keep in mind all the time that these are subjective. Subjective thinking involves your opinions on particular things. No matter how harsh they are, you are being subjective. Take note that you are only objective when you are touching things or objects that you see around you. But, once you have made opinions about them, you are thinking subjectively.

Past Experiences

Thinking or knowing your past experiences is subjective. It is because these do not involve objects or things. Your past experiences also involve various emotions. Your experiences may be sad or happy. But, no matter what the emotions involved, you are being subjective. Therefore, whenever you are thinking of your past experiences because of reading, watching a movie or telling your stories to other people, you are subjective. The subjects don’t matter. As long as there are no objects involved, you are subjective.

Emotions

Emotions are also another way that you are being subjective. With these, you will easily figure out that you are thinking subjectively not objectively. Therefore, whenever you are dealing with emotions, whether you are at home or workplace, you are being subjective.

Feedbacks or Comments

When reading feedbacks or comments online or in newspapers, you are subjective. No matter what the subject is, you are subjective once you have read comments or feedbacks from any person. However, if you are going to feedback by relying on a particular object, you are being objective. So, be careful when you encounter this scenario. It is because this has a huge difference and may matter in the long run most particularly if you are going to make decisions out of your thoughts or feedbacks you have made.

Reactions on Something

Whether your reaction is violent or not, this is still another way to remember subjective. Since your reactions or comments also involve your feelings or emotions on a certain subject, this means that you are being subjective.

Chapter 7Examples of Objective Thinking

Synopsis

Now that you know when to be objective and ways to remember objective, it is now the best time to find out the examples of objective thinking. There are several examples of objective thinking. Through these, one will be able to distinguish objective from subjective without the need to be confused with various thoughts they have in mind.

Examples of Objective Thinking

There are lots of examples of objective thinking. Some of them are but not limited to:

Scientific Facts

Scientific facts are objective because most of them are backed up with objects. For instance, when you are dealing with fossils, you are being objective because they will not tell you the things that happened from the past. You will rely their years of existence, uses or purposes on their physical appearance. Through several tests, you will know what they are made of and how they are made without depending on the opinions of other experts as they can’t tell these facts.

Professions

There are several professions who are practicing objective thinking. One of these is the veterinarians. Since animals can’t talk to vets about what they are feeling or what pain they are experiencing, vets rely on the physical attributes of the animals. They can’t depend on what the facial expressions of the animals. They can’t even conclude their diseases by seeing something on their body. But, in order for them to do this, they should consider several tests that will allow them to know the truth and the accurate things regarding their diseases or what they feel in their body. With these tests, they can assure that they are on the right track of knowing the diseases of the animals.

Another profession that is practicing objective thinking is law enforcement groups. They can’t just say that the case is true or false by relying on their opinions or comments from other people who have seen the crime. Their judgment should rely on the objects that are involved in the scene. With these, they will be able to know the real and truth behind those that happened.

Observing the Weather

More often than not, many people believed with what other people say when it comes to weather. But, what they don’t know is that observing the weather can be objective. The reason behind it is that weather can’t tell them anything about the temperature or anything that would relate to it. Through observing the weather, one will know if it will be a sunny or rainy day.

There are other examples that will let you think objectively. But, those are the common examples that most people encounter. So, if you want to think objectively, make sure that you keep in mind those examples provided above because they can be your guide.

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Chapter 7: Communication Skills

As you already know, communication is vital to both the growth of your business and the ability for your company to sustain its growth. Communication is also important for developing trust with your business associates and with your employees. Good communication skills can help you to motivate employees, drive change, repair conflicts and become a better leader. Listening skills are extremely important for accomplishing these tasks, but there are other communication skills that all entrepreneurs need to have.

Better Ways to Communicate

While you are probably pretty good at communicating with other people, there are some better ways to communicate when it comes to running a business. These are evolutionary skills- meaning you develop them over time as a result of your experiences. Learning about some of these skills in advance will help you to incorporate them into your business life sooner.

#83- Good communication skills allow you to influence others.

The ability to influence others is vital for any entrepreneur. You will need to sell your employees your business’s principles and goals if you want them to get on board. You will have to convince investors and business partners to take a chance and support your business ideas. You will have to influence your customers through marketing and advertising. In order to get your point across and achieve your goal of influencing others you must be able to communication your ideas well through discussions and offer clear explanations of your thoughts.

#84- Learn how to manage questions well.

As a boss and a leader you will have to answer thousands of questions. Some of these questions will be simple while others will determine the success of your company. It is your job to answer these questions by making convincing arguments using the art of well-versed speaking. Your words must not only answer the question, they must also convey your meaning, desires and principles at the same time. If you take the time to learn the art, and it is an art, of managing questions well now it will have a positive impact on your career forever.

#85- Holding the audience’s attention.

All of the speaking skills in the world won’t help you to convey your point if you cannot hold the attention of your audience. Learning how to capture the attention of your listeners is vital, especially in the workplace environment. In order to master this skill you must learn how to read your audience, how to project your voice in a pleasing and attention getting manner and how to manage your speaking time. If you cannot make people pay attention to you it will be hard to get them to follow you to success.

How to Create Dialog

In addition to using your communication skills to motivate and convince others, you can also use them to capture new ideas, incentives and concepts and use them to your benefit. The best way to accomplish this is to create a dialog. This dialog can be between your managers, employees, peers, customers and even your competitors. Learning how to get a dialog going is another great communication skill that all entrepreneurs should have.

#86- Hold face to face interactions.

Getting your employees together for face to face interactions is a great way to get a dialog going and to get the creative juices flowing. Face to face interactions encourage brainstorming and the sharing of ideas in a way that e-mail and telephone conversations simply cannot.

#87- Provide avenues for your employees to communicate.

If you want to encourage dialog between your employees it is essential that you provide a way for them to do so. You need to give your employees a way to offer their suggestions and ideas.

#88- Make sure you and your management team are approachable.

All of the communication avenues you provide for your employees will be useless if they feel like they cannot approach you or the rest of your management team. Use your communication skills, your actions and your positive attitude to show your employees that they can come to you with their ideas and feedback. Your employees will come to you if you let them.

#89- Act on what you hear.

If your employees see that you are willing to put their ideas and suggestions into action they will be more likely to share them with you. Also, encouraging a dialog among your workers will help you to develop concepts and ideas you may have never considered before. These breakthrough ideas may never have come to you if you didn’t encourage dialog with your employees.

Chapter 8: Marketing

As an entrepreneur you will have master many skills, including management, communication and decision making skills. One of the most important aspects that all business owners need to understand is marketing. This will be how you sell your business to its customers and therefore will represent how you will create profits for your business. There is a lot to understand about marketing and plenty of ways to make mistakes. All successful entrepreneurs have mastered the art of marketing themselves and their company.

Creating a Marketing Plan

Companies that are successful in marketing themselves start the process by creating a detailed marketing plan. The size and scope of your business’s marketing plan will be determined by several factors, including the size of your company and how many potential customers you will attempt to reach. It is a good idea to create your marketing plan and then refer back to it on a monthly basis to ensure that you are still on track. A lot of things can change for a business as the year progresses.

#90- Your business’s marketing plan should cover one year of time.

The ideal amount of time to plan ahead for marketing, especially if you run a small business or a start-up business, is one year. There are a lot of things to cover in a year’s time. Your business will gain and lose employees, the market will evolve and your customer base will (hopefully) grow. This represents plenty of time and factors to consider. Once your business develops and grows you can switch to a marketing plan that covers a period of time two to three years in advance.

The process of creating your marketing plan will be the most difficult part. Actually implementing the plan will be easier than creating it. Expect the process of developing a marketing plan to take several months. The plan should be created using your field of hired experts, including people from your finance, supply, management and personal departments.

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Chapter 5: Presenting The Offer

Synopsis

The way you put together your offer makes or breaks your product launch, so you have to make it irresistible. A well put together offer will make your customers excited about what they're receiving, thrilled with the pricing, and hungry to purchase what you're marketing.

In this part of the series, we're going to demonstrate how to make that occur.

If your offer isn't potent enough to simply convert readers into purchasers, you have an issue.

This will help you make your offer more likeable and "must-have," so that your customers view it as a chance to purchase something that they don't wish to miss.

Your offer isn't simply a little description of the product or service you're marketing - it's the sum of everything they get (the stuff) and the way that the sum package is delivered to them (payment plans, data formatting, guarantees, and so forth.). And the way you present everything.

Most individuals simply say "Hey, here's my stuff, would you like to purchase it?" and wonder why they're not bringing in the sales they had anticipated. What they have to do (and what you likely need to do as well) is get incredibly adept at communicating just how great your offer is.

Chances are this isn't news to you, but if it is, here's the general breakdown of a great offer:

The thing they're purchasing. This may be a product, service or experience ... but it's the core matter that gets their attention.

Extra bonuses. It's always a great idea to pack some bonuses into your offer to make it more likeable.

Any relevant up-sells. There's forever a great chance your buyers may be interested in picking up additional relevant products/services during their buy.

The data format you're delivering everything in. Audio, video, live events, downloads, tangible products ... the works.

The structure of the buy. This may mean payment plans, payment sorts accepted, and so forth.

The guarantee you're presenting them. Make it a great one. :-)

The conditions of the offer. These are constraints like limited time, 3 per buyer, and so forth.

There may be more in an offer if you wish to make it more complicated, but this is the general framework that a typical offer holds. Now let's discuss a few easy tweaks that will make your next offer much more likeable to likely buyers.

Each offer requires a reason behind it as it builds some story into the offer, which helps them comprehend more about what they're receiving as well as legitimizes the offer in the first place. It no longer becomes an "aggressive sale" but instead something that's there for a purpose.

It may be something as simple as a holiday sale - naturally the prices are falling, it's shopping season. Or it may be the opposite, as you see in pre-launch pricing - you are able to get it at a discount if you purchase it before it formally hits the marketplace.

In offers where scarceness is at play, you might see more things as in a tangible product where the first batch is at a lower cost than it will be sold later merely because the seller wants individuals to purchase it fast and get the word out. Passing on the reasoning behind the offer takes the customers' shields down a bit as they see a reason for the deal that adds up to them - and they're comfortably involved in a story. And each little way you make them feel easier brings you closer to the sale.

And bear in mind that the reasoning doesn't have to be founded on discount pricing. You are able to have a purpose for a higher price, also - particularly if your offer involves a short-notice or rush transaction.

If your target market tends to get tense considering pricing (as in, "Geez! That's a lot!"), then it's time to utilize a technique called "normalizing" to make them get more used to the notion of purchasing your stuff.

You don't want individuals to see a big number and get sticker shock, as they immediately raise the protest that they can't pay that much, or that a dealing of that size is unthinkable. (Curiously enough, you don't have to have a high price for this - a few individuals balk even at spending $10.)

However the real issue here isn't that they can't see themselves dropping the cash - they simply can't see themselves spending the cash with you.

So you've got to make them view their spending habits to remind them that yep, they spend cash all the time.

The easiest way to do this is to equate the purchase to something they're already spending cash on. Consider all the offers you've seen in the past that accomplish this:

"For less than the cost of a cup of coffee a day, you are able to support a youngster in (insert country here)"

This $299 all-in-one shopping system substitutes the 3 systems you're already paying $400+ for"

"For the cost of one dinner out a month, you are able to get (insert product here)"

"For the cost of 10 minutes of consulting with me, you receive a 112-page crash program in how to sell your ebooks ..."

The bottom line here is if you are able to compare the buy you want them to make with buys they're already making, then the resistance to purchasing goes way down. So view other offers you see on a day-to-day basis and be aware of how they're normalizing the buy for you - you'll learn a great deal.

Another basic objection to buying is that the price is too elevated (but you are able to defeat a lot of that by learning to compose a sales page that's designed for high-conversion). Luckily, you can utilize price positioning to defuse this protest.

If you break the sum purchase down into payments, like the 3-pay, 6-pay or 12-pay choices you see out there. This is a simple way to handle 2 distinguishable objections:

"I couldn't possibly pay that today." - If you're marketing a $2,000 package, not everybody has that. Breaking it down to, suppose, four payments of $250 may get a lot of customers to jump on board.

"It costs a bit much." - If you were to break a $500 product into twelve payments of $50, it no longer looks like a $500 product. It looks like a $50 one - and that's a big psychological difference.