Tag Archives: Ebooks

List Detonator Personal Use Ebook

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9.0 HTML Newsletter Design

One of the biggest mistakes the vast majority of Internet marketers make, is they use ‘Plain Text’ emails exclusively.

Now don’t get me wrong everyone should use ‘plain text’ emails, but only as a plan B i.e. HTML should be the default choice. If an email client can’t display HTML emails, your email marketing services (e.g. Aweber) will deliver the Plain Text version instead.

For the purpose of clarity lets compare and contrast ‘plain text’ and ‘HTML’ emails.

Plain Text Advantages

Consistency Of Form

Plain text is plain text. Regardless what email client the recipient is using the text will usually appear as you send it.

Personable

Plain text emails are personable as they replicate the way in which you send emails to your friends. The recipient will get a sense that you are talking to them personally.

Less Effected By Spam Filters

Provided that you avoid the use of words that trigger spam filters, plain text emails have a lower probability of being trapped in a spam folder.

Plain Text Disadvantages

Inability To Hyperlink

If sending plain text emails then you need to put a raw or cloaked link in the content. This is less effective than the hyperlinked call to action associated with HTML emails.

Lack of Emphasis

All plain text looks the same in an email, as you can’t use bold, italics, underline or font color. If it’s a big block of text, then people are less likely to read it.

Lack of Multimedia

Video or images cannot be embedded in the email.

Difficult To Break Up Into Easy To Scan Sections

Plain Text emails rely totally on line breaks or white space in order to break text into bite size chunks. It lacks the ability to break up text with images, video, highlighted area, font colors, bold, underline or italics.

Line Breaks Can Be Disjointed

Depending on the resolution of the display on the device used to read the emails, the line breaks can look disjointed and messy. This reduces the propensity of a recipient to read the emails.

HTML Advantages

Brand Consistency

HTML emails enable marketer’s to match the color scheme and design of their website or marketing materials. This level of brand consistency looks professional.

Stand Out

The vast majority of marketers use plain text email exclusively. Just by using the graphic orientation of HTML, you can really make your emails stand out from the crowd.

Ability To Hyper Link

Instead of using raw links you can hyperlink your call to action phrases. This has a definite impact on your CTR.

Track Statistics

Unlike links in plain text emails, hyperlinks in HTML emails can be tracked in terms of click through rate. This is a very effective measure of the conversion rate of your email copy.

Emphasis

Email subscribers are scanners not readers. HTML can facilitate scanning by highlighting important points using bold, italics, underline, font color and / the yellow highlight tool.

Can Embed Video And Images

HTML emails enable you to embed video and images inside the copy. This serves to accentuate your message and provide the recipient with a rich multimedia experience.

Can break content into bite size chunks

Marketers can use bold, italics, color variations, video, images and other elements to break up text in to easy to read chunks. This makes it more likely that their entire email will be read.

Optimized For Mobile Devices

Most HTML templates are optimized for mobile display. These means that they will appear perfectly formatted on mobile devices such as an iPhones and iPads.

HTML Disadvantages

Can be More Formal

You wouldn’t ordinarily send your friends a HTML email, usually its plain text. For that reason HTML can sometimes be perceived as more formal and slightly less one to one.

Can be trapped by SPAM Filters

HTML has a greater array of elements that can add to your spam score and thus trigger a spam filter.

Display Can be Inconsistent

Depending on the email client, the email can display differently.

Images Are Often Blocked

Popular mail clients such as Gmail, automatically block images. They require the recipient to click a link that says ‘always display images from this person’. If this link is not clicked, the images will not display.

Profit Detonator Personal Use Ebook

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11.0 Principle #9: Color Psychosis

The color used in a website is perhaps the most over looked principle when it comes to boosting a sites conversion rate. Psychologists have long realized that different colors have different effects on moods, feelings and emotions.

For examples certain colors can reduce anxiety, improve focus, increase metabolism, raise blood pressure, and even cause eyestrain.

The vast majority of marketers select colors based on personal preference, with little consideration for the effect they have on the buying process. Considering color theory suggests that different colors provoke different subconscious emotional responses, you may be oblivious to the fact your site color may be damaging your sites conversion rate.

Therefore you need to split test different background colors, to determine what impact each color has on your conversion rate. I recommend using my WP Profit Detonator script in order to get the best results.

In order to guide your color selection process consider the following effects different colors have on the human mind:

Black

While many people associate black with mourning or great for making you look slim, from an Internet Marketing perspective it is representative of ‘power and authority’. Use it when you want to emphasize your expert status in a particular subject matter.

White

White is used to depict space, clarity, sterility, purity and innocence. From a website perspective white is essential for putting space between on page elements in order boost clarity and readability. It is also a preferred color choice if you niche is of a clinical or medical disposition.

Red

Red is used to depict strong emotions such as love, warmth and comfort. It is also considered an intense color that triggers feelings of danger, anxiety, warning or urgency. Red is thus worth using when you need to add emphasis, or bring urgency to the attention of the site visitor. You will note that is the preferred choice of copy writers when it comes to headlines, sub headlines, CTA arrows and as a ‘warning’ pertaining to limited time offers. It is the perfect color if you are active in the dating niche.

Blue

Blue is synonymous with masculinity, peace, tranquillity, security, coolness, serenity and feelings of calmness. Blue has been proven to lower the pulse rate and body temperature.

Blue is also attributed to feelings of sadness or moderation i.e. weight loss programs suggest people eat food from a blue plate.

If your website is in the weight loss, muscle building or stress relief niches, then blue is an excellent color choice.

Purple

Purple is indicative of royalty, wealth, wisdom and spirituality. If you are in the luxury goods, wealth building, property investing, stock market investing, self-help or religious niches, then purple is an apt choice.

Orange

The color orange is created by combining ‘yellow’ and ‘red’. It is flamboyant, extravagant and full of energy. It brings to mind feelings of excitement, enthusiasm and warmth. It can be effectively used by Internet Marketers to draw attention to something important.

Yellow

Yellow is a color that needs to be used in moderation. Although it promotes feelings of happiness and warmth, it is also the most fatiguing color on the eye due to the high amount of light reflected. Using yellow as a background for your website would lead to eye strain, and make you want to leave quickly. Why do you think ‘Ryanair’ have yellow headrests at the back of every seat on their airplanes?

However Yellow used in moderation can be extremely effective. It would be worth using yellow as a highlight tool to emphasise points of importance within your sales copy.

Green

Green is the color that symbolizes nature, tranquillity, good luck, healthy, jealousy, fertility and money.

Green is also attributed with relieving stress and having a calming effect. Television studios keep guests waiting in a ‘green room’ before their appearance on a TV program.

If your website is in the self-help, money making, or healthy and fitness niches then green is an excellent color choice.

So the next time your web designer is creating your site templates / graphics, ask him or her to knock out a few different color variations based on what you have learned over the last couple of paragraphs. Split test these different variations, and take careful note of their impact on your conversion rate.

12.0 Principle #10: The Headline Funnel

The Headline is one of the most important principles when it comes to trapping a prospects attention, and driving them into your sales funnel. It is comprised of 3 different parts:

The Pre Headline

The Headline

The Sub Headline

So many marketers misunderstand and misuse headlines. They virtually never use neither ‘pre’ nor ‘sub’ headlines, and seem to think ‘headlines’ are only for sales pages. This is not true. Headlines should be used everywhere. On sales pages, squeeze pages, blog posts, authority sites, and as a powerful way to start your email sales copy. In fact I started using the ‘headlines’ from sales pages as the first line in my email promotions. It hooked the reader like nothing else.

If you leverage the ‘headline funnel’ as outlined below, you will notice a huge improvement in your conversion rates. GUARANTEED!

The Pre Headline

The Pre Headline is used to really grab the attention of the site visitor. It needs to instantly give them a preview as to what the entire page is all about.

If your offer is targeting ‘Tinnitus suffers’, then it should tell them out straight that this page is extremely useful to anyone suffering from tinnitus. If its targeting ‘Internet Marketers’ looking for more traffic, then it should tell them so.

Stay Calm And Reduce Stress Personal Use Ebook

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One of the best ways to relieve stress is to allow your body to get enough sleep. Unfortunately this is not always easy. If you are worrying about things, then your ability to sleep for eight hours at night is diminished.

Professionals refer to finding ways to deal with your stress as coping strategies. Again, these strategies are different for everyone and you have to find a method that works for you.

Below you will find some common coping strategies.

Writing - keeping a journal about the things that are bothering you can be extremely helpful and therapeutic. It often helps to allow your emotions to spill out onto paper. Sometimes you may not even be aware of how strong your feelings are about certain things. Give yourself 10 to 15 minutes each to record your feelings.

Letting Your Feelings Show - in today's world it can be hard to let your true feelings show. Some people could poke fun at you or just not understand where you are coming from. Unfortunately we have been taught how to bottle up and hide our feelings. How many times have you been told to just put on a brave face and get on with life?

Try talking with a good friend, family member, church member or even a therapist. You may just need to let your anger out, or you may just need to have a good cry on someone's shoulder, without feeling embarrassed or ashamed.

Activities - making time for you is important and a good way to do this is to find an activity you enjoy. This could be a sport, a hobby or just taking time to go out and enjoy your garden. Volunteer work has been shown to be really helpful for people who are feeling stressed. You may want to volunteer at a food kitchen, children's group or even at your local pet shelter. Helping others can really help to lift your spirits.

Let the Past Go - sometimes stress is caused by not allowing past events to stay in the past. What has happened has happened and you cannot go back and change things. For good or bad you must learn to leave those things behind and look forward to the future. Doing things like yoga or tai chi and meditating can help you focus on the present instead of the past.

Exercise - this is a wonderful way to reduce the amount of stress in your life. You may enjoy walking, swimming, cycling or even dancing. Any activity that gets you away from your current life is beneficial. Spending time out in your garden is another good stress reliever.

In this category we want to include deep breathing exercises as well. Learning how to breathe properly can help you reduce the stress in your muscles and your body. Plus when you know how to breathe correctly you can use these techniques any time you are in a stressful situation.

Relaxation - learning how to relax is vital for anyone dealing with stress. This can be achieved by taking a hot bath, going for a massage or having a sauna. Other relaxation techniques include listening to soothing music and inspirational tapes.

Nutrition - eating a well balanced and healthy diet is key to helping keep stress at bay. You should focus on eating a diet that includes lots of fresh fruits, vegetables, lean protein and low fat dairy items. Avoid things that contain a ton of sugar such as soft drinks, cookies and fast foods, as these can cause your blood sugar levels to spike. In turn this can mess up your emotions where one minute you are feeling great and the next you are tired and sluggish.

Suggested Exercises

Select two methods from above that you could see yourself using as a way to help reduce your stress. Commit yourself to using them by using a positive statement.

1.1 will...

2.1 will...

Learning to Avoid Stress

One way to learn how to deal with stress is learning how to avoid it in the first place. It is practically impossible to avoid stress these days. You have to deal with stress at work, at home and in pretty much every aspect of your life.

Learning how to think in a more positive way can be a huge help when it comes to managing stress. You want to focus on how to think on the bright side of things, as opposed to always looking at the negative side.

Another key to avoiding stress is to look at how you manage your time. It can be helpful to prioritize the things you do on a regular basis. You may find that there are things which you can leave to the weekend or even delegate to another family member.

Getting all family members involved in chores and tasks around the house can help lessen the stress on one or both parents. Even young children can be assigned simple chores, which will help to boost their self-esteem. Get your children to help with preparing dinner and setting the table, cleaning their rooms and even helping by sorting out their laundry.

If your family schedule is busy and overwhelming print out a family calendar and color code it according to tasks and appointments. Look for ways that you can car pool with other parents to help take your kids back and forth to activities and events.

By planning out your schedule you can discover things that may be missing. Did you pencil in a family vacation or schedule family time on the weekend? If not, then look for reasons why not and then evaluate what you are doing by priority. Is it more important to spend Sunday's with your family instead of going out with the guys or cleaning your car that day?

Finding a balance in not just your personal life but your family life is important. Too many parents tend to neglect themselves and put every ounce of energy they have into their children. Then they wonder why they start to feel run down and worn out all the time.

If you really are running on a super tight schedule then ask other family members for help. Could one of the grandparents come and stay with the kids while you and your spouse go out together? Or is it really necessary for your children to be involved in so many after school activities? It is possible to find a balance in your life, you just need to be prepared to work at finding it.

Cyber Love MRR Ebook

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Chapter 6: Free membership dating sites

Synopsis

There is a lot of free membership dating sites on the internet today and understating what they are really all about will help the prospective client decide if this style of sites is suitable for their intended use.

Free dating sites are usually filled with members who are not really extremely serious about finding and making the one commitment to a lasting partnership.

Most of the members sign up at these sites just to “try” their luck, while others sign up to make new friends and form interesting liaisons, but the expectations are usually nominal and this makes the site very wide based and lack any form of discrimination.

Free Sites

Free membership sites usually don’t have very stringent policies in place and thus the protection feature is not really a prominently expected or required aspect of the sign up exercise. In this case the member will not be assured that the information provided is honest and trustworthy. There is very little tracking done to ensure all members have legitimate intentions for possible connections with others.

Most free dating site are rife the pop up advertisement and emails. This can be a very annoying interruption for the time and internet access restricted individual. Being bothered by such interruptions that don’t really have any connection to the dating service is not only annoying, but is also time consuming to have to keep clicking them close. A lot of scammers feature their wares on this type of sites and sometimes this eventually affects the credibility of the sites.

Some free sites only accept members from certain parts of the world or from certain social standings. However there is very little verification exercises that are conducted to ensure those who sign up as members are actually following the requirements completely. Therefore although the site has certain rules and stipulations there is no guarantee that all the members conform to these prerequisites.

Chapter 7: Paid membership dating sites

Synopsis

It is a common preconception that when something cost money it is usually better in quality and value when compared to something that is given away for free. The same can be said for the online dating sites as a whole, although there are some free sites that are quite good, but these are few and far between.

The following are some points that will show the benefits of choosing a paid membership site for dating services:

Paid Sites

The quality of the people who would consider signing up at paid membership sites is usually comparatively higher than other style sites. People who are willing to pay for services are typically more serious about the exercise of making genuine connection with others and are also from a better demographics platform.

The element of trust is arguably higher for those who sign up at paid membership sites. The general view is that, people who pay for something are perhaps more likely to be committed, thus availing themselves to actually making connections as much as possible. These members would take the time to design proper profiles, answer questions, and fill out forms and any other exercises that would be required at such dating sites.

In almost all such paid dating sites, the support and customer services given are of a better quality. The personnel at these sites are usually very committed to providing the services touted in their advertising campaigns. This is mainly due to the fact that such sites depend on the recommendations of satisfied existing members to broaden the revenue base, by introducing the site to others.

Most paid membership dating sites will be consistent in matching the members as frequently as possible. This matching will usually be done with the utmost care, as the members depend very much on the discretion of the service provider.

Chapter 8: How to write an attractive profile

Synopsis

Being part of an online dating data base can be a very competitive platform to be part of. Therefore the individual would need to be able to present a very comprehensive and attention grabbing profile that would ensure the interest of other parties enrolled.

The following are some tips on how to prepare the ideal attention grabbing profile and will ensure huge amounts of interest:

Your Profile

Choosing a suitable user name would be the first step that is required of the new member. However some care should be taken when choosing this user name as silly and overly descriptive names are usually not encouraged or well received. Such choices would not help to convey the member’s seriousness or commitment levels, in the venture at all.

Personal information should not be easily divulged, as there should be some level of privacy to ensure the member is adequately protected from unnecessary solicitation outside the safety of the online site. Giving out too much personal information, will only create a level of vulnerability that could endanger the member.

Including photos that are complimenting yet honest is another feature that is important to be included in a profile. Sad as it may seem, people are interested in knowing of the physical appearance of those they intend to communicate with before they decide to take the connection to the next level. Therefore if the member decides not to include any photos, the chances of getting any interested a “hits” would definitely be few and far between.

“Promoting” one’s self online is also another feature that the member should be savvy in doing. This self promotion is what is going to get the individual noticed over the many others available at the site. This will also help to ensure the member stays competitive and relevant.

Chapter 9: Finding partner with the same religion

Synopsis

Of late there are quite a few online dating services that cater to niche groups. This is getting to be a rather popular requirement especially when it comes to the topic or religious platform.

Many people today find it better and certainly less cumbersome in the long run, to be matched to potential partners that share the same religion.

Therefore making the effort to sign up at dating sites which specifically cater to the religious requirements of the member would be a better choice to make.

Perfect First Date MRR Ebook

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Chapter 5: Conversations

Synopsis

First dates are usually quite stress full as both parties are intent on making a good impression on the other.

If there is the added pressure of not know what to talk about, then the date is probably headed for disaster. Therefore it is very important to be armed with some good conversational topic and ready content to get the date off on the right foot.

The following are some of the conversational starters that should be considered if the individual wants the date to have some chance of success:
Talking

Knowing about what is going on both within the community both parties live in and around the country in general. This is often a great conversation opener especially if both parties are intellectually inclined. Other topic may be centered on the political and governmental issues and how it affects the common such as the tow people on the date.

Other conversational starts may stem from the very attire being worn or the accessories. Pick something complimenting to say about the particular article can start the conversation going as more details are divulged and tips are exchanged. Also it’s a good way to gauge the taste and preferences of the other party.

Paying close attention to what the other party is saying and contributing to the overall content of the conversation will help, alert the mind to possible interesting questions to ask on the topic and also help to introduce other topics that would be connected somehow to what is being discussed. This will be a pleasant change for the other party to note that whatever he or she is saying is being noted and taken seriously.

The most important thing to remember is to try to relax and be confident and natural. All these traits are deemed admirable and thus certainly get the attention of the other party.

Chapter 6: First Impression

Synopsis

Sad but true is the thought process that first impressions usually set the tone for anything and everything. Therefore it is very important to take the trouble to make the best first impression possible to ensure the desired results of impressing the other party are achieved.

The following are just some of the recommendations that should be considered when making the first impression is on the agenda for the first date:

Great Info

The attire for the night should be at least smart casual. Dressing comfortably yet neatly and attractively is very important as what meets the eye is going to be what is judged. Being careful to not dress too sexily would also be advised as the individual would not want to give out the wrong signals or cause any unwanted advances to take place. Therefore choosing the attire that makes the individual comfortable and attractive is the best way to go.

The way the individual presents himself or herself is also important. Posture and choice of sitting positions and the general body language used are all sign that will let the other party be clued into the character and demeanor of the individual. The presence of confidence, of lack of it can be clearly deduced for the posture and the way the individual handles things. Confidence and alertness are both attributes that should ideally be displayed on the date.

Learning how to throw out a compliment or two without sounding insincere is a very important style to learn and adopt. Being able to compliment something about the other person will call attention to it in a positive say and this will ensure the other party stays flattered and happy because his or her efforts have been noted. People often respond well to compliments and this can set the positive tone for the date.

Chapter 7: After Your First Date

Synopsis

In most cases the action taken after the first date, will have some bearing on the eventual direction the relationship will take. Although it is still commonly perceived to be the man’s prerogative to make the first move after the initial date, most women today find it bothersome to wait, especially if they had a good time and so make the move instead.

Following

The hesitation, if any is mainly due to the fact that neither party wants to be rejected, thus the hesitancy to initiate contact immediately. There are also a lot of doubts for both parties if the period between the next contact is prolonged. However most experts would advice a comfortable waiting period, as this will give both parties the time to digest the events of the first date and the general characteristics of each other. Rushing into a second date will not allow either party the excitement and suspense that would ideally heighten the prospect of a second encounter. However to be noted here, is that waiting too long to make contact is also equally unnerving for both parties and this only increases further with more time lapsed.

Most females enjoy discussing the first date with their friends and try to analyze every detail of the date. Advice is given on perceptions made and then the female will decide if it would be worth the effort to agree to a second date should the opportunity present itself. For the male however, the scenario is really quite different, as most males will more likely be occupied with getting on with their lives and work thus having little time to dissect the date and analyze every detail of it, and should he decide to make the next move, making contact will then be the point of contention for him. This next contact will be the only element that occupies his thoughts and actions until contact is finally made and the next date is agreed upon.

Pre-Marriage Maintenance MRR Ebook

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Chapter 4: Discussing religion

Synopsis

Taking as much care as possible to avoid as many pitfalls will help the marriage get off to a good start and stay that way for much of the time. Pre marital counseling is one way to getting off to a good start because at this juncture the couple will learn about almost every different aspect of how to work at a marriage and what they can expect to encounter.

Religion

One of the more topics explored would be the one on religion. This of course for most seems to be rather a simple matter and if both parties are not really practicing any particular religion they may not see any real importance in this particular area within the marriage. However for the pre marriage counselor, this is a very important area that should be thoroughly understood for the benefit of both parties and for the eventual well being of the marriage and future children the couple would intend to have.

The aim here is to create some level of clear understanding and respect for all the various religious elements so that both parties will be better able to avoid any future conflicts that may arise successfully and without damaging the relationship in any significant way.

This is especially important for those intending to be part of, or are already in an interfaith relationship. This particular type of relationship has the potential of presenting even more problem than any other normal relationship, thus needing even more pre marital counseling care and guidance. In the initial stages both parties will not be able to understand the possible impacts of being in an interfaith relationship, but as time goes by it may become more difficult to cohabitate peacefully and happily while still wanting to practice one’s own religious beliefs, thus the need to explore and discuss matters pertaining to religion openly..

Chapter 5: Coming up with ground rules

Synopsis

As with every endeavor, marriage also require some ground rules in which both parties are expected to commit to for the betterment of the relationship.

The process of establishing such ground rules should ideally be done as a couple and if possible with the added help of an experienced pre marriage counselor.

This is very useful as it will help both parties go into the relationship with a clear understanding of what is expected of them both.

The following are some areas that should be covered by the ground rules to ensure the relationship stays the best it can be:

Rules

Laying down the perimeters of acceptable behavior and unacceptable behavior, would be a good place to start, although both parties already have some idea of each other’s personalities, the boundaries are necessary to ensure what is presently considered normal does not change in anyway and where unpleasant surprises are the call of the day.

Other ground rules should ideally cover the topic of finances. This very delicate matter is usually the main cause of problems within any existing relationship and without the ground rules in place, there would really be no guidelines to follow to ensure conflicts are kept at bay. Understanding the spending habits and commitments of both parties and learning how to reach compromises will help both parties eventually accept each other’s financial commitments and needs, thus creating a clearer picture of what to expect in the future.

Communicating is another very important ground rule to establish very early on in the relationship. Being able to communicate freely and openly should be something that insisted upon as this will give both parties a chance to be honest and forthcoming with their own thoughts and feelings within the relationship.

Chapter 6: Discussing expectations

Synopsis

Every human being has aspirations in life, and while some are quite detailed and extensive other may not really have that much to aspire about. However everyone should be given the opportunity to pursue such expectations without any outside pressure or discouragement.

What Do You Expect

For those who are lucky enough to have a clear picture of their expectations, finding someone who will fit the profile would be one way of going about choosing the ideal partner.

However for most people who tend to go with the flow, it might be harder to eventually be more firm with their expectations in the relationship.

The importance of expectations being expressed very early on in the relationship cannot be emphasized enough. This will allow both parties to be aware of the expectations, so that they can decide if they can be part of such expectations or if they would prefer to move on to another relationship more fitting to their agenda.

Expectations are often good guiding tools to have as long as they don’t become a dominating and uncompromising factor in an individual’s life. With expectations in place the individual is better able to adjust and also get the other party to understand the stand taken on certain elements.

A pre marriage counselor will be able to guide both parties on the way to decide and document these expectations in a more logical and realistic way, thus giving both parties an insight of what to expect within the relationship and its future direction.

Discussing these expectations will also allow both parties to be in sync once it is agreed that the expectations are acceptable. There will be less conflict and more working in tandem to ensure the expectations of both parties are adequately met within the confines of the relationship.

Safety Rules For Dating MRR Ebook

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Chapter 6: Stick to the dating rules and strict moral standards

Synopsis

In order to play the dating game well, the individual should be really aware of the underlying but very7 important rules that generally govern the entire exercise at every juncture. These rules if acknowledged and followed to a certain level will allow the individual to avoid any unwanted problems that may arise from the dating experience.

The following are some dos and don’ts that would require some consideration if the individual intends to have pleasurable experiences when indulging in the dating game:

Stick To It

Taking the trouble to groom one’s self so that a presentable individual can be made ready for the date would be the first consideration to ensure. This is to ensure the visual package is appealing to the other party and would also show the individual’s commitment to making a effort for the date.

Being punctual is another very important consideration to ensure is actively and seriously exercised. Failing to be punctual can speak volumes about the individual’s character and commitment level to the date and the potential relationship that would be anticipated.

Being attentive and focused on the other party on the date is also something that should be ensured. There is nothing more insulting and demeaning than ignoring the other party and using the time to let the eyes and mind wonder.

Making a conscious decision not to have sex on the first date is also extremely important. Although the attraction may be evident, waiting would be well advised. Getting to know the other party before taking the encounter to the next level would give them both a chance to actually find out other enjoyable things, which could potentially contribute to keeping the relationship alive after sex has been enjoyed. This information gained would eventually help the relationship grow into something more rewarding and exciting.

Chapter 7: Go on a date only in well-lit public places

Synopsis

There are quite a few precautions that one should initiate when going on dates. These are often necessary to ensure the safety of the individual is kept as a priority and to avoid any unwanted and potentially dangerous occurrences.

When the venue of the date is being arranged, the most important element to consider is if the place and time decided upon is suitable and safe. The ideal scenario would be metting for coffee during the day especially on a weekend when most people are out and about.

This would ideally present the busy conditions that would ideally secure the venue as being safer. The daytime date however should not viewed as totally safe, and some level of caution should still be consistently practiced.

The Areas

If the date has been arranged to take place during the late evening or night, then the lighting of the venue should be seriously considered. Being able to view the surrounding area and the other party clearly is very important and dominant in the safely issue angle. Besides being able to see everything clearly, there is also the idea that other can see the individual and the date too.

This sense of public exposure will help limit the chances of any unpleasant scenarios from unfolding. Well lit areas are also good as they provide a sense of security for the individual on the date. When all things are clearly visible, the individual will be able to be more relaxed and concentrate on having a good time rather than to be stressed out on safety issues the entire date.

Well lit areas also present a better amount of activity and this is also another beneficial and often sought after scenario. Besides the obvious safety comforts it presents, the individuals are also able to be identifiable by other should this become a necessary element for the future.

Chapter 8: Do not accept a ride home on the first date

Synopsis

There are a lot of different issues to he considered when the individual is busy contemplating the dating game. Some are more complex than others and require a little more thought and consideration. One of the issues that should be seriously considered is the mode of transportation being considered for the date.

Rides

Getting there and getting back should be arranged well before the date. This is something that should be considered and definitely not left to chance as there are many connecting factors that could cause this particular part of the date, to be a stressful point. Most people going on dates, especially if it is still in the first few encounters, would be strongly advised not to accept a lift from the other party. For safely and convenience reasons, the individual should make his or her own arrangements to get back and forth from the date venue. This would be a more reliable option and certainly one that would be better in terms of security.

The issue of safety is normally foremost in the mind of the individual going on the date and taking all precautions necessary would effectively limit the possibility of things going wrong. Generally no one wants to have to worry about other distracting issues when on the actual date. It is quite a common practice for one party, popularly the male counterpart to offer to take the female home after the date. Though it may seem to be a nice gesture on the part of the male, there could be some underlying misconceptions at play, which may end up being unpleasant, uncomfortable and even dangerous for the party who is not interested or does not want to play along. This is especially so if one party or both parties has a little too much to drink and are not quite sober enough to think straight.

List Building Madness MRR Ebook

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Another way to generate leads virally is by using a Tell-A-Friend script.

I think you have to be careful not to let others abuse your Tell-A-Friend script because they can go spamming the Internet with it, but I think the best practice for using a Tell-A-Friend script is to have one on your download page for your freebie that you just giveaway.

It will say, “I’ll give you this extra bonus if you tell 5 friends about this,” or “10 friends about this.”

So, there will be a little form that they fill out and they’ll type in five different email addresses, for example, of their friends and when they hit submit it will send out a message to all their friends from them, which tells them to go and check out your squeeze page basically.

It’s really good traffic because they’re endorsing you, in a way.

They are friends of friends recommending you to other friends to your site, which is better than running an ad on some site where no one knows you, no authority is being transferred to you, or not trust is being transferred to you.

So you may be able to get really good leads by doing so.

Mike Filsaime, has a Tell-A-Friend script and there are other ones out there on the market that you can search for in Google by searching for Tell-A-Friend script.

I have a feeling those will also be on the rise in the future.

Those are one of those tactics that were used a lot years ago and you don’t see them as much anymore, but I think that they will emerge again, especially when people start using them in a way that makes the person who’s sending out the Tell-A-Friend script use their own email server to mail out the Tell-A-Friend invitation, that way they can avoid spam troubles altogether.

But the worse way to use a Tell-A-Friend script is if you’re telling people to send out one of their affiliate links and they’re an affiliate for you because then they may spam your site a lot because they’re trying to make money.

They may get excited, they might be spammers, or they might just get a little too excited and start sending it out to everybody and everyone they can find, thinking they’re going to make a million dollars overnight.

Integrated Cross-Promotions

The next way I want to talk about generating leads is using integrated cross-promotions.

I think Mark Joyner coined the term integrated marketing.

Well integrated cross-promotions are different kinds of cross promos that you have with your joint venture partners other than ad swaps, click banking, or anything like JV giveaways.

These are different because these are integrated into your marketing on autopilot, so you

to think about the different parts of your marketing systems that you can integrate some kind of joint venture link to.

For example, on your download page, you might have a banner that leads to one of your JV partner's squeeze pages and they have the same for you on their download page.

That would be an example of an integrated cross- promotion.

So instead of monetizing that part of your download page with an offer, what you'll do is do an integrated cross-promotion with one of your joint venture partners.

Another way is to cross promote your joint venture partner in your follow up series.

So in your email follow up series, maybe your fifth email in the follow up series will promote their squeeze page and their fifth email in their follow up series will promote your squeeze page.

Another way is through P.S.'s of your emails that you send out.

So when you're sending out an email to your list, you can make a deal with one of your joint venture partners to always promote their squeeze page in their P.S. and they have to do the same for you.

That's one way to do it.

Think about the power of integrated cross-promotion.

You're generating subscribers on autopilot by doing this.

You can add tons per day to your list or more, all on autopilot, by doing this a set of joint venture partners or with just one, but just think about this; let's say you have 10 joint venture partners and you're going to do integrated joint venture cross-promotions with your follow up series of emails.

Say all 10 of you in all 10 of your first follow up series emails, you all promote each other, well visitors would be flying all over the place and going onto your list if you do that.

Ezine Advertising

One of the easiest methods of building your own list of subscribers is by purchasing advertising in established ezines relating to your niche market.

You could consider purchasing a solo ad, or at a lower cost, purchase an ad spot within an existing newsletter.

You need to track how well your ezine advertisements are performing, so that you can ensure that it's worth the money you are paying to feature your advertisement.

If you find that your ezine promotions are generating enough traffic to justify further advertising, consider purchasing a top sponsor ad within select ezines and newsletters for maximum exposure.

Your advertisement should feature your squeeze page, and provide information about what you are offering.

Viral PDF Reports

The next tactic I want to talk about is using viral PDF reports.

So let's say you write a little report that can be 2 to 5 pages long, as long as it's rock solid content; it's going to be for a free report anyway, and you create a PDF report out of it. Well, inside the PDF report, you want to say that this is free to distribute.

Also inside of your PDF report, you want to have a link at the end that leads to your squeeze page or an entire ad that leads to your squeeze page.

What I've found in the past is that other people started using my reports to build their lists with.

So they would actually give my I reports away to their squeeze pages and I would generate those subscribers under my list, the ones who actually read the report and then clicked thru at the end.

The ones who read the reports and clicked through to the end and discovered you that way, end up being some of the highest quality leads you'll get because they've just read one of your reports, and they clicked through at the end to get your freebie, and you've got them on your list.

Outsourcing Cheat Sheet MRR Ebook

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Content is an aspect of any website that should be given importance and attention. It is pretty obvious that consumers prefer websites which offer high quality content. However, it is also a fact that you have so many things to do every day and you will most likely not have enough time to write your own content much less produce it on a regular basis.

Content creation requires time for research and for the actual writing too. The best solution would be to outsource your content creation and article writing needs. There are several reasons why you should outsource this type of task. Some of those reasons are provided below:

There are several outsourcing companies who are offering top notch content creation and article writing services. These companies have countless writers who in turn have their own field of expertise. You will not have a hard time finding someone who is an expert on the content which you want to be created. By outsourcing your writing tasks, you can take advantage of other professionals’ writing expertise which your in house employees may not have.

By outsourcing your writing tasks, you will be able to save a lot of time. Instead of spending your hours researching and writing content, you will be able to focus on other important company processes. You will be able to complete other important tasks while having somebody else do the content creation for you. Also, the professionals who are offering this type of service can finish an article or web content in a relatively short period of time.

With these reasons in mind, you may wonder where you can outsource this type of work. There are several websites offering content writing services. Provided below are the best rated websites which offer this type of service.

Iwriter - This website offers great article writing service. Several entrepreneurs are using this particular service because of its cost as well as the quality of the written content which their writers provide. You can also provide the writer with a rating ranging from 1 to 5 stars, with 5 as the best or highest. You are given two options when having an article written, you can either request a specific writer to do it for you or have the writing task open to all writers who have different levels of rating. Once the content has been submitted to you, you can approve or reject it. One good thing about this service is that you will not be obliged to pay for the article which has a subpar quality. You can simply reject the submitted content and another writer can do it for you.

Textbroker - If you are in need of content, then text broker is one of those article writing service providers which you have to consider. You can have unique content written only for you and in accordance to your specification. All content created by their writers are guaranteed to be 100% original and extensively screened through copy scape. This website has several professional writers who can help you with your needed writing task. You can obtain their writing services at reasonable prices.

Elance - If you are in need of a one time writing service, then elance.com is the best place to go. You can pay a one-time fee for just one or occasional writing task. You can choose from their huge selection of writing services such as article writing, web content creation, writing for blogs, e-book writing, copy writing, technical writing, ghost writing and a whole lot more.

Need An Article - You will no longer have to consume all of your time trying to find excellent writers because needanarticlecom is the best website where you can obtain writers who specializes in various fields of content writing. Some of the services include press releases, e-book writing, creative writing, business writing, blog writing and a lot more. For an affordable fee each month, you can get access to their professional writing services. If you wish to try their services first, you can do so by ordering articles as a non-member. Your needed content will be returned to you within 2-4 days. However, if you wish to save money, then you may want to sign up as a member.

Odesk - If you wish to work with an outsourcing company which has an established reputation, odesk.com is definitely one of the best when it comes to outsourcing your content writing needs. They have a huge list of ready workers with various skills and different specializations. You simply have to sign up for a free account and start posting your article writing job. You can post a writing task which you can pay for on a per hour basis. This is quite ideal since the writer would have to log in to a tracking system to make sure that the writer is actually working. This guarantees that you get what you are paying for. Another option would be to post jobs on a fixed price. Once you have posted your job, various writers or bidders will be applying to your posted job and you can assess them through their ratings and feedbacks from their previous clients.

Company Logo Creation

One of the most important aspects of establishing a successful and flourishing company is the company logo. This aspect defines the first impression which your target customers will have with regards to your company.

Through your company logo, you will be able to convey your desired information about your business through the use of minimal symbols, text and design. What used to be explained extensively can now be expressed and showcased to your customers in a much simpler yet very effective manner. You will be able to communicate to your clients regarding what your company is all about through the use of visual and sometimes auditory representation.

Your company logo will mold how your clients will think and feel about your business. Through company logo creation, you will be able to establish a better brand for your company. This is one aspect that should always be given priority by every business owner.

21St Century Leveraging MRR Ebook

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Chapter 7: Internationalization of Business - Easier Now than Ever Before

Summary

One of the most important trends of businesses today is to take them to global levels, beyond your national boundaries.

Internationalization of Business - Easier Now than Ever Before

In recent times, businesses have become global; not only big companies but even a person working from home is doing business internationally. This became easy with the help of technology like Internet, advance telephony and so on.

A person sitting in India or Kenya or in any other part of the word can do the business easily without any problem. There are many freelancers working for any offshore companies from remote places of the world and this is what makes win-win situation for both of them.

Take an example of being an online affiliate. Affiliate marketing has touched new heights in Internet marketing which can be done from a place with the help of the www. An affiliate sitting in India can sell a product to a US customer and a US affiliate can sell something to a German customer. It does not matter from which country you are doing business. The Internet makes very easy to do business in international countries without any local presence in other countries.

People can have offshore bank account, office, telephones, toll free numbers, etc at a very reasonable price and get it local presence instantly. This helps in developing your business in international market with a limited budget. Many people even have complete staff in offshore countries which help them to make a brand image.

People also get all virtual setups to do businesses in other country. For example, you can have a toll-free number in the US which redirects any call to India or any other country. In this way customers don't have to make long distance calls. You can also have unlimited call number from CA or any other state in US. This make very easy for companies to take their business internationally.

Chapter 8: Providing Freebies - A Useful Tool in Leveraging Businesses Today

Summary

Giving is receiving.

Providing Freebies - A Useful Tool in Leveraging Businesses Today

Providing freebies is considered to be one of the marketing strategies, especially nowadays when companies of all sizes are trying out this tactic in order to bring an increased number of customers to their websites. If the freebies offered by a company are really valuable, they can bring in a wonderful stream of targeted traffic, which have a great chance of getting converted into being customers.

There are a few web hosting companies that provide up to 5 GB web space as free. You might think what do they get by providing such things for free? But there's a catch. When they provide you with the free web space, they have some restrictions in the hosting features and if you want those features unlocked, you need to upgrade your account. For instance, there won't be database facilities. So if you have a dynamic website, you will need a database and for that you will need to upgrade your hosting.

There are many multinational companies providing free health products to be tried out. If you like the product, you are invited to purchase them. There are many companies providing you free fat loss tablets to try out. You just need to bear the shipping costs in most cases. In this way, instead of these companies spending much on ads, they are giving away free products for customers to try out and find out how their products compare to the market.

In the same way, many websites have eBooks, videos and software applications that they give away for free. If you like that product, you can upgrade it to advanced version. For example, AVG antivirus has a free version but if you want to use that in multiple computers and will need to use it commercially. In that case, you will need to buy their advanced version.

Many companies provide free newsletters for their customers to know about their needs. For example, there can be a big website providing newsletters for moms on how to raise their children. In turn, this company will charge other companies to promote their products to this section of readers.

Chapter 9: Some Methods Used in Business Promotion Today

Summary

Here are some new methods that can take your business to a new level.

Some Methods Used in Business Promotion Today

Let us now talk about some of the best methods that you can use in promoting your business. These methods are all high in demand currently and you can use them in various business niches, from product to digital products, eBooks or something like that.

Here are the methods:-

Provide One Time Offer - This means, whenever a visitor comes to your website, he or she should get one time offer which he gets this time only. For example, if a person is buying an eBook of a value of $17, you can show them a video that they can buy as well for a 20% discount if they buy it right away. Tell them that the discount won't stay when they return.

Provide free eBooks, tips, ideas and resources to your customers. These things help you to get a loyal customer base and you can even promote your products in your newsletters with tips or whatever information you are sending.

You can use cross selling methods. These methods involve selling other related product to your customer at the time of checking out. For example, if someone is purchasing a motherboard, they can be offered a compatible RAM with that or they can also be offered an additional fan along with the motherboard that they purchase.

Provide an exit offer. Let's say you have visitor to your website. They go through your website and like the product and decide to purchase it. What you can do is, when they try to close the website, they will get an unblockable popup informing them about some special promotion, like if they buy some product right away, they will get a 20% discount instantly. However, this is a onetime offer and won't remain when they return. This gives at least 10 to 20% higher conversion rate.