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While the majority of this ebook deals with social media influence for business owners we wanted to include a section for individual users. Did you know that social media influence can directly impact your health and your self esteem?

The growing trend with online users today is to perform research on all kinds of subjects. When was the last time you looked up information online for something you were considering buying or to research a new hobby? Probably not that long ago.

Today most people will go onto a site like Facebook to see what the latest diet trend is or which gym their friends are visiting. Social media influences people’s choices and they love to share their opinions about what they like and what they dislike.

Using this information to your benefit is so easy to do and it saves you from having to spend hours wading through lots of different websites. If you are looking to improve your health or buy a new piece of exercise equipment why not ask for advice on your social media page?

As a consumer you can easily stay on top of all the health related news you want to simply by following certain experts on your social sites. You can follow personal trainers, nutritionists and major manufacturers of health related products. What better way to stay on top without having to go searching for this news every morning.

The great thing about social sites is that new information is delivered as it happens. So if there is a major health related break through or scare you will be among the first to know. Think how much your friends will appreciate any warnings or new updates from you?

Communities are springing up on social sites like crazy as well. Google+ has a Community section and Facebook has their Groups feature. These communities can be made to be closed or run as private groups so only invited members can see what is posted.

This is a great way to start something like a weight loss group or an exercise group. You don’t have to feel embarrassed about sharing your information and even your photo with anyone you don’t want to.

Another important area when it comes to health is that of self esteem and confidence. Social media has been shown to help in these two areas. Some people are much less confident than others and they can become upset when one of their friends gets tons of comments on their posts and they don’t get any.

It seems that when less confident people start to use social sites regularly their self esteem and confidence levels increase. Sharing content and leaving comments is the perfect way to boost self esteem. Many shy people prefer to use the written word to express their feelings instead of talking about their feelings.

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So which monetization method is right for you?

Chances are, a combination will work best (such as a mix of AdSense ads, affiliate offers and your own offers). However, the only way to know for sure is by rotating your offers and testing to see which ones get the best response.

You’ll need a tracking tool like Google Analytics in order to do this. Then simply place different offers in your blog’s sidebar and track the response. Which ads get the most clicks? And more importantly, which ones put the most money in your pocket?

Tip: Placement matters! Not only should you test different ads, you should also test to see which spots on your blog generate the most revenue. For example, perhaps ads at the top get the most clicks and sales, while ads in the footer hardly get noticed.

Once you’ve determined the winners, then you can feature these revenue-producing ads and links in the best placement locations on your blog.

Now let’s wrap things up…

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Your body language doesn’t lie to anyone. No matter what you are trying to convey if your body language doesn’t match then people will not respect or listen intently to you.

A great example of a group of people who use body language as a persuasive tool are lawyers. Their closing arguments consist of persuading the jury to side with them and deliver the verdict on their side. If you have ever seen a good lawyer in action you know how passionate they can get. They will gesture with their arms and often slap text books down on a bench to attract attention to a certain point.

By body language we mean how you position your body for example how close do you stand next to someone, do you shake hands with the person and what expression do you have on your face.

Your eyes can give away a lot without you realizing it. Even the way you touch objects or the way you fiddle with your hair or jewelry. All of these things tell other people a lot about you. First impressions count and these are often conveyed by your body language. Plus it is often very difficult to change a first impression once it has been set in someone’s mind.

If you are not getting the results you want from your persuasive efforts then it is time to change things up. One of the first things people recommend is to change your body language.

When you are talking with someone you want to pay attention to what they are doing. If they are talking in a soft voice then you should do the same. If they are not boisterous and outgoing you want to tone things down to match them.

The more someone likes you the easier it will be to get want you want when it comes to persuasion. Not everyone you meet is going to remember everything that you talked about but they will remember how you made them feel. If they were uncomfortable they will remember this the next time they see you. So how do you make people want to meet you again?

This comes down to your body language and your appearance. One of the first things you should do when talking with someone is to make eye contact and shake hands with confidence. If you constantly look away while talking this will come across as avoidance on your part and will not help you get what you are after.

One of the easiest things to do is smile as this relaxes you and everyone around you and puts them at ease. You immediately come across as approachable and friendly.

Dressing for success is important too and this includes wearing the right colors. There is an entire business that deals with helping people choose the right colored clothes. You will be categorized into one of the four seasons; Spring, Summer, Autumn or Winter.

Wearing the right colors and dressing for success are so important and there is even research which shows what colors you should wear according to the time of day. This is related to the techniques of Fung Shui which uses energy levels.

People who dress in bright colors are immediately more noticeable than those who dress in dark navy blues, grays and blacks. What you wear will leave a lasting impression on those around you, so don’t overlook this important factor.

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What year did you begin using WordPress?

"I believe it was late 2009. That's when I started The Happypreneur website."
Did you have a standard website before this, or one hosted on a different platform?

"I was using Blogger. I'd had numerous blogs on there and a couple on a free builder site, can't even remember the name of it."
What were your primary dislikes about it?

"Realized my business was reflecting my "free''philosophy and needed to get serious in the way I presented myself. These sites were very unprofessional. It looked like I was playing at being in business but hadn't really make the commitment. I disliked the inability make the changes to the sites I needed and the lack of functionality."

What were your primary reasons for choosing WordPress?

"It's what the successful entrepreneurs were using or were in the process so switching to. I figured if it was good enough for them... Also, I'd heard it was easy to learn and maintain and the flexibility and functionality were 2nd to none."

Do you use Wordpress primarily for business or personal websites?

"I only have business websites, so for business. If I did have a personal site, it would be WordPress as well."

Overall, what impresses you the most about WordPress?

"The ease of learning how to build and maintain a WordPress . Anyone can do it with good instruction. No tech skills required at all. In my coaching business, I mentor new solopreneurs who are just getting started or have been at it a while and have gotten stuck (usually on technology). I teach them the basic nuts and bolts of how to set up the back end of their businesses so they can get out front where the money is. WordPress makes it easy to teach simple solutions to allow them set everything up quickly and easily so they can go from working in their business to actually doing business. It's the simplicity I love the most about WordPress. It empowers not-techie people like me to have complete control over our business."

Have you ever dealt with WordPress support, support forums, or open source theme developers? What was your experience?

"Some good, some not so good. The support and forums are pretty helpful. The developers of free themes and plugins, not so much. Some are really great at responding to your questions and some don not respond at all."

Did you choose a free WordPress theme, purchase a pre-built theme, or have one developed especially for your website?

"I started out with free themes, but became dissatisfied because I needed more functionality. Some things you just can't change. I wanted more freedom to take control of the little things on my both for functionality and ascetics. I now use Genesis framework and premium themes for WordPress and am able to make my site do whatever I need it to with no need to hire a webmaster to manipulate my theme."

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Another option is for you to hire a freelance writer to create the content for you.

Within this overall option you have two additional options;

You work with the freelancer. Perhaps you're not much of a writer, but you do have expertise in the niche. In this case, you can provide a rough draft of your content and let the freelancer polish it to make it more engaging and useful.

You hire a freelancer who's an expert in the niche. That way, you get the best of both worlds. Not only do you get a great writer, but you someone who's qualified to write content for the niche.

Of course there's a third option: you can hire a good writer who's also a good researcher. But again, you'll run into the problem of not being able to share real insider tips and strategies in the niche.

However, one way to get around this is to hire the freelancer to create basic content for you. Then you can enlist the help of experts to create other unique content for you. (You'll learn more about that in just a moment.)

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Pay per click (PPC, also called CPC or cost per click). This is just like Google AdWords and other pay per click platforms, where you only pay when someone clicks on your ad. Generally, you "bid" on a keyword. The higher your bid, the more favorable your position in the list of ads running along the Facebook sidebar. If someone clicks on your ad, then you pay an amount up to your bid.

Example: If you bid 25 cents to have your ad appear on pages where the keyword appears, then you'll pay up to 25 cents for every click.

CPM (cost per impression). This is the alternative, where you pay a flat rate to have your ad displayed a set number of times (such as 10,000 times) to a targeted audience.

Which is the best option for you?

You're going to want to test it. If you tend to get a lot of clicks, then you might find that the CPM option is more cost-effective for you. If, however, you find that you get fewer clicks but that the traffic is very targeted, than you may find the PPC/CPC option is more cost effective. You'll need to test to see which works for you.

Either way, the key is to create an ad that compels people to click on your ad. This includes;

A relevant, eye-catching photo. Again, make it something that would attract your target market.

Example: If your site is about dogs, then post a picture of a dog. But not just any dog. Post an extraordinarily cute dog. Or be different and post an extraordinarily ugly dog.

A call to action so that people click through.

Example: "Enter the free contest now!" or "Click like now to stop animal cruelty."

Tip: YES! Of course you can take your good ads and test them over at Google AdWords. And likewise, you can take the ads that work well on Google AdWords and test to see if they work on Facebook, too.

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Introduction

You know the old saying: Money doesn’t grow on trees.

That’s true for your personal life. That’s true of your business. But here’s a little secret many business owners overlook:

You can G.R.O.W. money on trees for your business!

How?

By following this simple four-step formula to G.R.O.W.™ your business:

· G – GET Diversified. If you rely on one product – one stream of income – to support your business, then your entire business is going to go belly up if your one stream of income dries up. That’s why you need to create multiple streams of income – and you’ll find out how in this report!

· R – REACH Other Markets. This is another way to create multiple streams of income. And you don’t even need to create an entirely new suite of products in order to do it – you’re going to love this simple way to grow your business!

· O – OFFER Licensing. You’re already selling your products to end users. Now imagine selling your products for five or ten times the price to other marketers. Best of all, this option gives you plenty of backend money-making opportunities, too.

· W – WORK With Others. There are marketers in your field who already own profitable assets, such as big customer lists, popular blogs, bestselling products and good reputations for themselves. Now you can leverage these assets by working with these marketers – you’ll find out how in this section!

Let’s take a sneak peek at each of these strategies in more depth…

Note: Many of these revenue-generating strategies come directly from a special website that I’ll tell you about just a bit later. Watch for it.

How to G.R.O.W. Money on Trees

GET Diversified

Trying to support yourself by selling just one product is like trying to support yourself on a stool that only has one leg – you’re bound to come crashing to the floor sooner or later! And that’s why you need to get diversified by creating multiple products – and thus multiple streams of income.

Think about the many businesses that you patronize. Do any of them sell just ONE product or service? It’s highly unlikely. And if they do, they’re probably leaving a lot of money on the table. They’d be shortchanging both themselves as well as their customers.

Examples:

· Your car dealer sells cars. But he also sells financing and car maintenance and servicing.

· Your vet of course sells health care for your pets. But she probably also sells a wide variety of pet products, from flea prevention to dog collars.

· Your freelance copywriter primarily creates sales letters. But he probably also creates supporting sales materials such as classified ads and email solo ads.

Point is, no matter what kind of business you have – whether you sell products or services, whether you sell online or offline – you need to get diversified in order to increase your revenue.

There’s a good chance that you’re in the business of selling information products online. So let me show you how to diversify your business by creating five distinct categories of products and services…

1. Create Your Own Ebooks and Small Reports

In this case you don’t create just one ebook or small report. Instead, you create a variety of products, which gives you the opportunity to set up a sales funnel.

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The blog known as Mashable has gained in influence on the web in is perhaps the one most visited after the influential Huffington Post. It is a popular social media blog founded by Pete Cashmore in 2005 that keeps up with the latest happenings regarding social media and technology, as well as news and information that is specially geared for the “connected generation”.

The site has a large editorial staff and also has community managers to help manage the content on Mashable. The blog covers digital culture like none other in recent times because it engages news communities that are online and covers all the latest social media and technology news that is pertinent to its many followers. When you click on the tabs at the top of the blog you can soon discover what is hot in the areas of social media, tech world, business, and in social media, business, entertainment, U.S. & World, Lifestyle, Watercooler, or Video channels that are available on the “More” tab of the blog.

It has received much attention since being recognized as one of the 25 best blogs in 2009 by TIME. It is now receiving the attention of marketers as they realize the power of the content on Mashable and how it can assist them to locate trending topics on the social media platforms.

Who uses Mashable?

The site receives more than 20 million unique monthly visitors and according to the site it has more than 6 million social media followers and has become so popular that more than 60 mashable articles are tweeted on Twitter each minute!

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A Little Meal Preparation Goes a Long Way

Once you have planned out some of your meals and the ingredients, an excellent idea is to do a little meal preparation in advance. Here are some basic tips;

Try batch cooking, even if it is just your main ingredient from your three ingredient or less meal. Batch cooking your chicken, for example, even if it is just the marinade portion, will save you tons of time. For example, you could buy your chicken in bulk, slice it into cutlets, and marinate in a freezer bag and freeze for later use. In this way, your three ingredient or less meal will have the main staple ready, set, to go.

Try buying in bulk. Sometimes buying in bulk can save you even more money. If you know what types of lean beef and skinless chicken meals your family enjoys, try buying organically, whole foods and in bulk. In this way, you will reap the rewards of eating healthy, cooking quickly, and saving money all at the same time.

Prepare different rubs and spices ahead of time. If you have a basic set of recipes for your three ingredient or less meals, then you can go ahead and prepare some marinades and rubs ahead of time. This will save you tons of time in the kitchen. Imagine pulling out a small package of chicken breasts, rubbing some pre-made marinade on them and throwing together just one more ingredient to have a really flavorful, spicy, simple, easy, and nutritious meal that saved you money.

Preparing whole foods may seem a little bit more work; however, you can wash and cut whole fruits and vegetables and enjoy them as you go along your week. A fresh fruit salad is easy to grab and go for breakfast. Chopped broccoli, carrots, and cauliflower are super easy to use as a stir-fry, in a salad, or with a dip as you are waiting for the real deal dinner to cook.

Whole foods do not have to be difficult foods. If you are cleaning up from one meal, it is very easy to throw a few potatoes in a pot and boil them for tomorrow night’s meal. You could toss carrots and celery along with onion and cauliflower in a pot of boiling chicken broth to simmer for another evening’s soup meal. When you plan ahead, and keep the momentum going, the possibilities are endless.

Once you incorporate meal preparation and meal planning alongside your knowledge of whole food preparation, your three ingredient meal options are endless.