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At the heart of any blog is the actual content contained in it.

A blog without good content is pretty useless, as I'm sure you'll agree.

Good content is what makes people engaged with your blog. It's why they found you in the first place and it's why they'll keep coming back...

So - filling your blog with great content is absolutely essential - and that means making regular blog posts.

As we touched on earlier, the great thing about a hobby blog is that you should already have a got knowledge of your subject - and because you're part of target audience you should know the type of information YOU want to read, what people want to know, hot topics in your niche etc.

If you DO ever struggle to know what to write about then have a read through your favourite hobby magazine. That should give you plenty of ideas for blog posts...

Don't copy of course but take the idea, rewrite in your own words and add your own thoughts and opinions or experiences.

Another good place to look is online forums and even other blogs.

If you can, try to base each blog post around a particular keyword, which should go some way towards getting your posts indexed by the search engines.

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YouTube hosts millions of videos. If you are making videos about anything that people want to learn about, in any market where there is profit potential, it is guaranteed that other people have already cre-ated videos that cater to that market.

Don't worry about it – it's good news.

First of all, if there were absolutely no other videos at all about your subject area...it would mean that you were making videos that would not likely appeal to many people.

If there is an audience out there, someone has made videos that will appeal to that audience.

And it also means that you can learn from other people’s successes, and other people’s failures, on YouTube, and use that knowledge to make better videos of your own.

One of the best ways to learn how to shoot good YouTube videos is to spend some time on YouTube browsing through other videos that cover the same subject that your videos will.

Pick out which ones are informative and enjoyable to watch, and do what they do.

You especially will want to check out the videos (in your same subject area) which have the most views. Clearly, they are doing something that people like!

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As with any process that involves more than an occasional glance, there is a very specific squeeze page system that, once understood, can create multiple streams of income for you. If your niche or focus changes, this system can be easily manipulated to capitalize on changes in the Internet marketing arena.

To start with, all your traffic, regardless of how you get it, needs to be sent to your squeeze page. Once your customers get there they will have whatever options you provide for their selection. This is where you wrap your focus around your customers and move them to where you want them to be.

Your only job for your squeeze page is still to get the email addresses from your visitors, with no distractions, like links to anything else, not even your affiliate links. If there is an opportunity to click off your squeeze page and follow other interesting links, your customer is gone and you have nothing to show for their visit to your page.

So no links except the opt-in form. Don't try to sell any of your other products from your squeeze page – just get the opt-in.

Some marketers believe that you need some graphics on your squeeze page or your smiling picture of you sitting at you computer. Others think you should restrict your squeeze page to mostly text, your benefits and call to action.

Why not try both? (on separate pages – called a 'split test') If you use Aweber they have the facility to automatically display two different pages automatically so you can track results.

Quite a few squeeze pages have golden seals with a single word inside, like "Hurry!" or "Guaranteed!" Those words are designed to create a sense of urgency in your visitors. Almost all will have an attractive, colorful arrow or two to send your eye right to the opt-in box.

It is a commonly accepted practice to have at least one headline on a squeeze page, along with some sub-headlines or bullet points that can be read, 'above the fold', or without requiring the reader to scroll down to finish. Some marketers swear by using a 100-word limit on the squeeze page text, with the opt-in box being visible. The final text on the page should be below the opt-in box and assure your visitors that you will not share their information.

Your next question is probably "How Do I Get Them To Sign Up?" The answer to that is to offer your visitors something of value, a video showing them how to do something, a high-quality ebook relating to their niche or a stash of fresh information that they need, in exchange for their email address.

These techniques are used both offline and online and have been a very successful marketing staple for many years. When companies like major food corporations run contests for the best recipe or some business is launching a new product and runs a naming contest, for example, your email address will be required to enter or to see if you are a winner.

Some, like music or book clubs, will give you a load of free books or CDs and will require your email address when you register for the membership. If you've ever signed up online to get free samples of something, cereal, dog food, beauty products, you have been exposed to a squeeze page.

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Networking, new client relations—You’ve put in the hours at seminars, expos, workshops, etc. You’ve talked to many new people, traded business cards, and promised to stay in touch. Nurturing that seed requires you to actually keep that promise. Stay in contact with the people you meet and build relationships. Relationships lead to satisfied customers. If you make that contact and then don’t follow through, it’s like tossing seeds into the wind.

Building your client base—You’ve established your target market and have many new clients. One way to stay in touch with them is to have a newsletter you can send them. Make it something potential customers can sign up for, and watch your customer base begin to grow. Subscribing to blog posts is another way. You spend the hours preparing and posting excellent content. By allowing your current customers to subscribe to your posts, they will receive them regularly. They can pass it on, and you’ll get more subscribers.

Implement “calls to action” in your blogs—Give your audience something to do. You may be talking about a great new product. A call to action would be “click here to view____.” Have them “click subscribe” to get your blog regularly. Tell them to “share” it with a friend.

Quality content—That has been stated several times in this book for a reason—it’s imperative! Give your audience what they want to see, and you’ll watch your customer viewers grow.

Add links to your blog content—The links could be to another page on your site, your social media page, or even a page belonging to someone else that you feel your customers will enjoy. Either way, you gave them the content, and that will help them grow loyalty to you.

Promote your social media pages on your blog—This is a great idea that a lot of businesses overlook. Encouraging your readers to visit your social media pages and follow you on those networks is another way to promote your content. It’s a way to reach out to customers. You can put social media follow buttons on your blog for each of your social networks. This makes it easy for your readers to follow you.

Growing your garden is one thing. Getting it to bloom, however, can be another. Just like any garden, different plants bloom at different times of the year. You can get your garden to bloom by offering your customers good service, and quality information. You can do this because you’ve become familiar with them. You know who they are and what they need. Just like a gardener knows his garden, and knows what it needs to grow.

You have the unique ability to give your customers a resource that will meet their needs. Once you meet those needs, they will continue to come to you over and over. Good customer service is a strong way to nurture your garden. Every customer likes to feel special. Once you know your customers well, you may want to develop a referral and reward system for them. When a customer refers someone to you, a special “thank you” note with a discount to the referring customer could be a good incentive for them to refer even more.

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As we touched on earlier on in the report, the quality of work you get back from workers varies massively…

I once hired a freelance writer to write some articles for me and the articles I got back were SO poor quality (and poorly researched too) that I had to spend almost an entire DAY rewriting everything.

Kind of defeats the object of outsourcing, I’m sure you’ll agree…

Which is why it is important to choose your workers carefully.

If you ran an offline business and you were hiring people to work in your company, would you take them on without finding out hardly anything about them or seeing what they can actually do?

Of course not! That would be crazy…. And yet that’s just what many people do when it comes to hiring people online.

I don’t know why this is - but just because you are hiring someone virtually many people simply don’t bother to do the relevant checks.

As I say, I have been guilty of this in the past too but today I always make sure I check someone out thoroughly before hiring them to do the job for me.

Of course, there is STILL no guarantee that someone will be reliable and do a good standard of work, but you can definitely minimize your chances of hiring a poor worker by doing some simple things…