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While time tracking software can help you monitor the time that you spend completing certain tasks, tools such as Day Timers and calendars can help you plan that time in advance. These tools are necessary when using the schedule that we talked about and devised in chapter 6.

The key is to get that same schedule organized in three distinct ways- with a Day Timer, a calendar, and a "to do" list. Since the Day Timer and calendar are similar, we will explore those first. In the next section we will tackle the in and outs of "to do" lists.

Although it may seem repetitive at first glance, any successful time management plan really needs to utilize both a Day Timer and a calendar. The calendar will soon become your master planner, and your Day Timer will become your daily planner and the container for your "to do” list.

Let's start out discussion with calendars. It doesn't really matter which type of calendar you choose, however, you should pick one that contains large enough spaces in each square to

hold multiple entries and notes. To use your calendar efficiently start by importing the tasks from the schedule that you completed earlier.

Since your Day Timer will contain all of the detailed information from your schedule, you do not need to make entries on your calendar like sort incoming mail at 2 p.m. You do, however, need to enter all meetings, appointments, time sensitive report running, and major deadlines.

For example, your meeting with a client at 9 a.m. on Monday, your 10 a.m. Tuesday appointment with the web designer, and your 5 p.m. deadline on Friday for advertising bids should all be included on your calendar.

Your calendar is also the place to add entries regarding entire days that need to be devoted to conferences, large computer projects, and personal events such as family dinners and birthday parties.

Since you will be recording both personal and professional entries on the same calendar, it can help if you start color-coding these entries. For example, you can record all professional entries in red or black ink Red ink can be used to denote outside engagements, and black ink can be reserved for engagements that will take place at your office or home.

Then, blue ink can be used to denote all personal entries. By using this color-coding system you can more readily grasp the extent and nature of your commitments with a single glance.

Once you have entered every appropriate schedule entry onto your calendar, it is time to break out your Day Timer.

When scheduling with your Day Timer your objective is more complex. Your calendar entries were made in order to guide your general schedule for the month and provide you with a master plan. Your Day Timer entries, however, will be used to guide your efforts on a weekly and daily schedule.

Using the same type of color-coding that you used with your calendar, begin entering your tasks into your Day Timer. However, this time you not only want to include more detail, but also specific time allotments that you have determined are necessary for the completion of each task.

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MyBlogLog is one of the web's largest communities for blogs, and can help you track down a variety of related blogs in your industry, as well as setting up a profile for other users to visit review regularly. The biggest value of MyBlogLog is its ability to tag and identify relevant industries based on keywords; the front page will list the most popular blogs at any given time, and simply reaching the front page can offer a significant traffic increase—completely automatically. Building a community on this site largely depends on your level of interaction.

Since MyBlogLog requires users to 'invite' others to each community, it can be especially helpful in reaching out to a specific audience. You can search and refine the entire group of readers on the site by keyword; once your URL and description is uploaded to the site, it's possible to use this as your profile and network with others.

MyBlogLog offers several advantages for any startup blog, and even though it is free when you register, there are also paid services and programs available. A premium service will allow you to create a more comprehensive profile, and include images and photos as you grow. Even though this is not necessary as you begin, it can be a valuable community-building tool in the future.

MyBlogLog also makes it easy to track down individual authors behind a blog; instead of having to do an organic search using the major search engines, MyBlogLog authors are listed right within the site, along with author names and profiles. Simply joining another author's fan club can give you a chance to browse and explore related content and material easily.

Blogger and WordPress both offer unique blog communities that you are automatically registered in once the blog is published. Since the social networks on these sites are so large, it can be difficult to make an impact immediately. The best strategy here is to use them as a resource for related blog content and identifying other niche subjects. Both of them are easily searchable and indexed and tagged by keyword categories.

Google Groups offers you an opportunity to create your own set of community users and 'fans.' Although this is generally casual in nature, you may find some value for your business based on a significant subject or topic.

Identifying a theme for your group is the first step; after registering, you will be able to recruit group members and can easily start promoting your blog and website links in an unobtrusive way.

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Assuming that all Ads are created equal. Facebook selects Ads to repeat based on the best performers - the ones that generate the most click-throughs or impressions. That’s why it’s important to support your Ads with interactivity-promoting tactics such as having a Facebook page, and making sure you really do target the right people.

Not tweaking your Ad as your campaign progresses. Too many people create an Ad -and leave it. Even the best, most professionally optimized Ads go through a natural cycle of peaking and declining activity, so make sure you monitor this, and adjust your ads as needed. (Facebook is also more likely to keep displaying your Ad, if it sees you are keeping it current.)

Not putting your Ad in the best Facebook category. To figure out the right one, you need to think like your viewer: How would she categorize your product? You may think of your custom-embroidered hemp pillows as “home decor accessories”... but your ideal customer might be looking for “green products”.

Picking too broad a category. This is a mistake usually bom of inexperience. No, it’s not better to reach 1,000,000 readers in the hope that a handful might actually be interested in your Ad subject: It’s better to narrow your focus to an exact, small target group - one that will give you comparatively higher conversions (sales).

Not reading all the guidelines and restrictions. That one should be obvious, but still trips potential Advertisers up all the time. The best way not to “miss” something is not to rush through the process. Read the guidelines and restrictions first - do your homework!

Rushing into Ad creation. See #4... and make sure you’ve thought of all the ways you can maximize your Ad dollars. Have a plan, don’t just fire your canons off in all directions. Think through your campaign, and plan for the long term (and for modifications) too.

Putting all your eggs in one basket. Especially if it’s the first time you’ve advertised on Facebook, it’s best to start small. Don’t commit your entire Advertising budget to it (unless your budget is miniscule - a tiny budget being another “mistake”, but sometimes, one that’s unavoidable for new marketers.)

Not realizing you need to link your Ad to page, event or group on Facebook. The

purpose of the Ads, as far as Facebook is concerned - publicizing and promoting Facebook. So even if it’s your own website you want to promote, your Ad should to direct people to your Facebook page, event or group for your website.

Not carefully checking formatting and spelling. Make no mistake - you can easily get your Ad disapproved by using poor grammar, unprofessional formatting or having spelling mistakes.

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Google AdSense is a great way to make money for your business. Not only is Google a more than reputable company, (arguably, one of the most well-known and trusted in the world) so you can trust their services, but the AdSense program is one of their most user-friendly and cost-effective offerings to date.

Have you ever clicked on an advertisement on the web? If you have, you are not alone. Millions of internet users "navigate" the web via clickthroughs, links and advertisements each and every second of every day. Across the world, this has become how we communicate, do business, shop, trade, exchange and enjoy.

Google AdSense is an extension of that reality and helps internet business owners and users alike generate an interconnected "web" of relevant information and helpful content that in the end will help you make more money.

And who doesn't want to make more money?!

If Google AdSense seems like a fast, easy way to earn money, that's because it is!

The folks at Google seem to not only understand the modern internet business landscape, they are one of the major driving forces behind it. From products and services for the everyday web browser, to advanced business tools for internet marketers, Google helps you make your internet dreams come true!

Google AdSense allows business owners and website managers to monetize their websites with an additional revenue stream... targeted advertisements that are seamlessly integrated into the site. You simply dictate your target market, enter keywords, and Google generates criteria for relevant advertisements that will be placed within your site. You can even choose to have the ads match your website color scheme and where the ads will be placed.

Once Google AdSense is implemented in your site, you will immediately begin earning money. How? Every time one of your site visitors clicks on an ad, you get paid. With AdSense, if you know your target market, understand who they are, what they want and then speak to those things, you are primed for success. AdSense takes this concept one step further by paying you for acknowledging these things.

Unlike other internet advertisement opportunities, you get paid for clickthrus. In other words, you will get paid every time someone clicks on an ad. They are not required to make a purchase from that particular advertiser in order for you to get paid. Refreshing, isn't it?

So, if you are interested in making some additional revenue for your business, consider implementing Google AdSense. It's fast, it's easy and best of all, it makes "cents"!

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Perhaps due to the fact that the Internet is new, most people think that "viral" marketing is very recent and doesn't have much of a history on which to draw. In fact the concept of viral marketing is very ancient. Only the term and its modern application that are new, though not as recent as you might think! The modern incarnation of viral marketing is normally attributed to Steve Jurvetson, a managing director of Draper Fisher Jurvetson, the founding VC investor in Hotmail and Kana, and previously an R&D engineer at Hewlett-Packard. The term "viral marketing" is almost ten years old now, and refers to a new incarnation of "word of mouth" advertising, a technique that's existed since time began.

How does "word of mouth" advertising classify as "viral" marketing you ask? Well think about it. The concept of viral marketing is that it perpetuates itself though existing (low or no cost) media: word of mouth is exactly that in its purest form. Since Cain heard how much Abel was loved and got jealous, this type of advertisement has been generating reactions from others. You can review a lot of history, human nature and past campaigns to see what has worked and what has not worked. Most importantly is having or gaining an understanding of personalities and people so you can learn how to influence them to spread your message when you want them to—and that's without doing anything that can harm you or your business.

It is a well-known axiom that word of mouth can either kill or make a company, and that bad news seems to travel much further and faster then good news. Studies have shown that people are much more likely to speak out when they are upset than when they are happy with a service or company. Simply put, people expect to get good service and don't react when they get it. If they get poor or insufficient service or goods, they feel that they HAVE to respond to "get even." The facts vary from research groups, but the consensus is that between two and eight people will complain about something that is upsetting for every one person who will speak out about good service. This is why it is so important to understand customer relations and what makes people happy and what can make them upset in any interaction.

While viral marketing is more about getting the customer to come TO you, you also need to do a good job once you get them and make sure you meet (or preferably exceed) all their expectations once you do. Otherwise, you may find your own viral campaign being used against you, sabotaging the results you hoped to achieve!