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Refrain from Buying Bulk Mailing Lists

I am sure that you have definitely come across advertisements that read: "1,000,000 email addresses for $29.99". And these bulk mail companies can even offer you these names in a CD at your doorstep.

Sure, having 1,000,000 subscribers is the best thing that could ever happen to any Internet Marketer and often sounds too good to be true. But very often, it always sound too good to be true.

What many beginning marketers do not really know is that these bulk companies harvest the email addresses using robots and other wares on the Internet. That is how the 1,000,000 email addresses come about, whatever the amount is.

Now, the really awful part is that if you purchase the so-called 1,000,000 names even at a low price, not only is it a waste of money, you are risking being accused of spamming. It is no longer a surprise how you often receive spam mails on Viagra, OEM Software and things you do not even need in your inbox.

That is so possible, because of the 1,000,000 names, no one knows you or even ask to be subscribed to your mailing list.

On top of that, not all 1,000,000 email addresses are really in use because a portion of them can either be own by the same owners (one owner can own more than 1 email accounts) or are obsolete.

When you read such ads again, tell yourself that it is a waste of money.

The Inherent Weakness of Safe Lists

How would you like to send your commercial emails to people you do not know, but are expecting to receive such mail from you? Wait a minute. That does not sound right. How can this be?

It is simple, if you know what is really going on. Everybody who is on these lists, also known as safe lists, knows that they will be receiving emails from other members. This is possible because that is one of the conditions of their "safe list" membership.

And those who join these lists are willing to agree to this condition because they themselves would want to send out their own commercial emails to the others on the list.

The result: everyone is sending emails to each other but no one is reading them!

It gets worse when some savvy members sign up for the membership using a free or less-frequently-used account to store the useless emails they will never bother to open and read.

Having said that, it is always wiser to start your own mailing list and build it with opt-in subscribers, no matter how tempting safe lists can be or how many members there are in a safe list.

Using Free Reports to Build Your List

Aside from pre-selling your products and affiliated offers, the other purpose of your free viral report should be to build your mailing list.

This is because if you are unable to pre-sell, let alone sell, the products and services featured in your free report, the last ditch effort should be to collect leads. In short, if you cannot convert the reader into a ready buyer, you should then attempt to convert him or her into your subscriber.

In that manner, you can still follow up with your reader on future offers and have a chance at converting him or her into your customer, preferably lifetime.

You can do so by offering a lifetime update to your report or a unique notification list your reader will be interested in subscribing to, which leads to having him or her subscribed to your mailing list.

One of the few success factors in viral marketing of your free report is quality.

If your readers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed around without any effort on your part -simply because others are willing to do so for you!

Also known as the "name squeeze page" or "lead capture page", you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.

The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.

Success Tip 1: Offer a freebie in exchange for your visitor's email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.

Success Tip 2: The landing page must be written professionally.

When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.

Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn't be any other links on your landing page.

Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.

Building Your List with Give Away Ventures

With the awareness of the importance of list building, comes a recent Internet Marketing trend which was started just a couple of years ago for the mutual benefits of all Internet Marketers and mailing list owners.

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The top way to generate a revenue stream from Skype is to charge a regular fee to be a member of the room.

This fee can be anywhere from a few dollars a month, to a few THOUSAND dollars a month. Yes really, there are many Skype Rooms that cost over a thousand dollars a month to be a member of!

The maths works well, even at a modest $5 each per member a simple Skype room can generate $1500 dollars a month - there’s a 300 member maximum.

And just $29 a month can be a very healthy six figure income. Quite amazing for such a simple concept.

The price you can charge is very dependant on the niche. Some niches such as underwater basket-weaving might only be a few dollars per month. A room about private jet ownership might be a whole lot more.

Remember, it’s the value provided, so if you gather a group of people together who all provide massive value (probably by doing business together) then you can charge more.

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THE WIRELESS ADVERTISING FUTURE: NEW APPLIACTIONS WITH POSSIBILITIES

As time goes on, we're certain to see the mobile advertising market soar. So far, consumer response to mobile advertising has been very positive, giving more and more businesses reason to search for ways to increase business via the mobile revolution.

The creation of content and applications for the mobile user is a growing and changing business. Today there are many applications that we can expect to expand over time to become great advertising venues. And, of course, even as we're writing this book, developers are creating new applications that we don't even know about. As an advertiser, it pays to keep abreast of the newest hot mobile applications. Following are some applications that we see as having great potential for advertisers in the future. These are the ones to watch.

WIRELESS CARRIERS

While today's mobile advertising centers around ads placed on websites that are accessed through the mobile browser or via text messaging, you can be certain that will change. It's also certain that wireless carriers will have difficulty continuing to add services and content without either using advertising monies to fund it or raising subscriber rates. In our current economy, cell phone companies as well as wireless users will certainly find advertising more palatable than rate increases.

In the near future, expect to see the ability to access various services via the wireless phone device itself, without going directly through the browser. Such services will almost certainly be advertiser sponsored.

Advertisers could negotiate directly with cell phone carriers to have their services included as an option right on the main menu of the phone. This type of advertising can prove very lucrative to the advertisers and to the wireless carriers as well. Informa Telecoms and Media, a market research firm, estimates that advertisers will spend more than $11 billion by 2011 on mobile marketing. As a "middle man" wireless operators could potentially take up to 50% of this revenue by negotiating contracts with content providers.

In spite of the obvious financial possibilities, wireless carriers are considering how to approach this type of service very carefully. You see, while wireless users are happy about being able to choose to trade the viewing of advertisements for free content or services, they are overwhelmingly not open to advertisements coming to them unsolicited via their cell phones.

After all, they are paying for service - they should not have to view unsolicited advertising. So, while it's certain that we will eventually see some form of advertising content available on wireless devices without the use of the browser or text messaging, it's unclear how it will be presented.

TWITTER

Twitter is one of the hottest mobile applications around. Twitter is basically a social updating and networking site. Twitter's basic premise is that it allows people to keep up with each other by regularly exchanging the answer to one basic question, "What are you doing?"

Twitter users connect with friends and make friends, exchanging updates often frequently throughout the day. Twitter is designed to be a business and personal tool, noting that status updates are not only fun and social, but can be helpful too. For example, you can use Twitter to let your boss know you're running late in the morning or use it to let your friends know that a group is meeting at your favorite bar in an hour for a drink.

Twitter users create their own Twitter page, where they post their most recent updates. Each Twitter update is limited to 140 characters, so it's designed to keep the experience simple, rather than creating another blog. Once you've discovered which of your friends are Twitter users, you can follow them via the too, which means that each of their updates appears on your Twitter page whenever you visit. If they're following you, they'll see your updates too. You can access Twitter via your desktop and mobile web browser for viewing content. However, you can also post your own Twitter updates via your mobile phone's text messaging service, making it simple to keep your friends informed.

Twitter may seem insignificant, but it's actually one of the most popular and fastest growing applications of all time. Once initiated, many people find that they love keeping up with the tiny happenings of their closest friends.

Twitter is a free service, and despite its popularity, has not generated much revenue. Advertising services are just beginning on Twitter, primarily through a new company called Twittad. Today, users can sell re-skins on their home pages to advertisers. So far, takers have been pretty insignificant. Since most users of Twitter rarely visit their friends' home pages, advertising this way is not very productive. The basic premise behind Twitter is that you see the updates of the friends that you have chosen to follow on your own page -not by having to visit each friend's page individually.

In spite of the fact that this first attempt at advertising on Twitter has been slow, we're convinced that, in the near future, advertising on Twitter, in some form, will be extremely popular.

SHOZU

ShoZu is an open technology that works with content sites and partner feeds. ShoZu uses data replication technology to allow data transfers to happen invisibly, without interrupting the user's phone conversation or forcing them to open a browser. ShoZu brings you content from their partner sites or allows you to transfer information from your phone without streaming, buffering or waiting for content to be moved.

ShoZu partners with many websites for content delivery and exchange. For example, using ShoZu, you can transfer that picture you just took with your camera phone directly to your online photo album on Flickr™ with a single click. Downloading audio and video is simpler and faster than ever. ShoZu's services also include ShoCasts, a service that delivers content to your phone automatically.

ShoZu is not an application that will appeal to all businesses for advertising. But, for the company that specializes in media and content, partnering with ShoZu could be one of the best ways to get your media out to consumers.

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Bartering For Leads

Let's move on to bartering for leads.

Bartering for leads is a really great way to generate the highest quality leads you can generate besides having your own product and having an affiliate program.

In actuality, it is almost the same or identical to that, except for you are NOT selling your own product.

Here's how it works...

What you want to do is go to a marketer who does product launches, who is bigger than you online.

They don't have to be huge; you could just go to someone who does WSO's, for example.

If you go to someone who does WSO's often, you can say this, "I'll do customer service for your launch," or "I'll write the sales page for your launch," or "I'll create bonuses for your launch," or "I'll help create the products for your launch," or "I'll help create buzz using social media for your launch," or "I'll help get JV's on board for your launch" or, "I'll do (something) for your launch in exchange for leads."

So you're not asking for money, you're asking for leads.

You're not asking for them export leads to you; we're talking about just placing some kind of bonus on yours on their download page that customers have to opt-in for, which you get the lead for.

For example, this one time I did one of these bartering for leads deals with a top marketer, and for his bonuses on his actual sales page, I advertised my bonuses that they're going to have to opt-in for.

So on the download page there was a link to my squeeze page, which allowed them to opt-in to download the bonuses.

On the page after the squeeze page was the download page for the bonuses.

I didn't send them through any kind of sales funnel, but the thing is, you get a list of red-hot buyers when you do this.

I'm talking about scorching hot buyers.

That first week of having that list you want to promote your highest converting thing, do a webinar or do something that you made money within the past because this is the time to sell them while they're the hottest and they're buyers (you have gained trust by them listening or watching your bonus, depending on what the product is, so they will be responsive).

Actually, the way I came up with the bonus for these kinds of launches is I would just use private label rights.

So I use private label rights material that was a video course that I didn't even record, but I had rights to give away as a bonus to a paid product.

So that's something to think about.

One of my best tactics was solo ads, one was ad swaps, and at one point click banking.

I did click banking on a big scale.

Bartering for leads was a huge, huge tactic that I've done before.

It's not a current phase I'm going through but it works like a charm.

It's not going anywhere.

It will always be effective.

It's a very simple tactic where you barter your skills with a product launcher who adds your bonus to their download page and the customers have to opt-in for it.

It's not like relying on Google for leads because they can slap that away somehow for you.

And it's not getting less effective like ad swaps are for example.

Your Own Affiliate Program

Another way to generate red-hot quality leads is by having your own affiliate program.

Now I'm going to tell you that I've mainly generated leads through using Rapid Action Profits.

I know that a lot of people in recent days have moved on to other scripts, such as Warriorplus.com, WSO Pro or JVZoo.com or DigiResults.com, but I like trusty old Rapid Action Profits.

It may cost $197, whereas I bought it for something like $297.

It's always being updated so it's not out of date with technology or anything, but the reason why I like Rapid Action Profits over any other is two-fold.

For one, I only have to pay a fee one time to use it.

So I pay my $197 for the script and I use it over and over and over.

A lot of these other sites, you may not have an upfront fee, but they take out fees for every sale you make so you end up paying a lot more than you would pay with that onetime fee to RapidActionProfits.com.

Or there may be, like with WSO Pro, you have to pay a fee every time you want to start a WSO with.

I'd rather have a script like Rapid Action Profits so I can use it over and over and over. This is just my personal opinion and preference.

Also, I think there is a lot of wisdom in what I'm about to tell you with Rapid Action Profits vs. the other solutions.

The other solutions are like affiliate networks, so when you're recruiting affiliates to actually promote your product, they may end up promoting someone else's product, but with Rapid Action Profits, you have complete control over the situation.

So once you show people your affiliate program, there's only an option to promote you.

Therefore, whenever I launch a product on Rapid Action Products, the bottom of the screen I have a link that says, "Affiliates make 100% commissions."

They click there and then they sign up for my affiliate program through Rapid Action Profits.

They can now get their link and they can then sell the product.

If I use the other programs, and I have a link at the bottom that says, "Sign up here to promote my product," and then they go to some affiliate network, they'll probably end up promoting some other product that they find.

They maybe will get lost trying in the sea of products trying to find mine; they give up and not promote any product at all.

The best kind of affiliate program that attracts affiliates is to have an instant PayPal commission affiliate program like the ones I've been talking about.