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5. How to Price Your E-Book

You've written and compiled an E-Book. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you charge too little, people will think it's of little value, and they won't purchase it, or even it they do buy your book, you will have to sell thousands of copies to get to the point where you can begin to see a profit. If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your E-Book at first for $39.99, and later reduce it to $24.95, don't you think the people who bought it for $39.99 are going to be PISSED?

Choosing the right price for your E-Book is one of the most critical parts of the marketing process. The first rule of pricing E-Books is to never underprice. Determine the highest price your audience can afford, and then if you find your book isn’t selling, you can always reduce the price. Before you take that step, make sure you are promoting your book like crazy on the Internet and on websites. The price should be aimed at bringing in profits, but you should never forget that price is one of the factors that people use in judging the value of your E-Book ? before they buy it. So always start with the highest price, and then launch a mega-marketing campaign.

Pricing an E-Book is particularly difficult because E-Books are a fairly new commodity. Since they are digital, the value of an E-Book is as confusing as the understanding of what digital actually is to the average layperson. This means that we must look at E-Books in a different light in order to determine their actual worth in this brave, new cyber world.

Let's look at the difference between a book in print and an E-Book. A printed book is an object you can hold in your hand, store on your bookshelf, even hand down to the next generation. It is priced on factors such as paper stock, design and production costs, and marketing.

But the fact that unites E-Books and print books is that they are composed of ideas. It is the ideas in these books that have the ability to change, or possibly transform, people's lives.

What do you think an idea is worth when evaluated against the cost of paper and ink?

It is the IDEAS that are valuable! That is how you determine the cost of your E-Book.

What should I charge for my ideas?

There are all different formulas and methods for determining the correct price for your E-Book. Let’s begin with honing in on your ultimate goals.

Decide if your goal is to get wide distribution and maximum exposure. This goal is aimed at drawing customers to your business or service, or to establishing the credibility of your reputation. If this is your main goal, you should aim to keep your price on the low side. Some authors have even priced their E-Books at a profit loss to draw a high number of new customers. The key is to find a price that maximizes your profits and the number of books you sell.

This is an excellent pricing strategy if you are looking to acquire long-term customers. Long-term customers are extremely likely to buy from you again and again as long as the first E-Book they buy is of exceptional quality and beneficial to the customer.

However, if your book contains valuable and more importantly NEW information, references, or techniques then you should aim to price it on the high end.

After you figure out your goal, you must figure out what your audience’s need is for your E-Book. For example, does your book solve a particular problem? If it does, and solves it in a way that hasn’t been written about in one hundred other E-Books, you will be able to achieve high sales at a high price. If your book solves a problem or answers questions in a new and unique way, you should price your book as high as you can go. You will achieve larger profits this way, but bring in fewer customers. Just make sure the question or problem that your book solves is one that is important and relevant to the majority of your market audience. If your ideas are not common knowledge, or you are presenting a brand new technique, you will be able to sell books at a high price. Just be prepared for your competition to undercut you on price as soon as they hear about your book.

Keep in mind that the above pricing strategy is temporary. Eventually, you will cease to sell books at this high price. So figure out in advance how long you plan to offer your E-Book at this high price, and when that time is up, change your pricing strategy.

If you want to see large profits over customer draw, aim for an audience that is looking for easy solutions to their problems at a low price. If your book is aimed at solving one particular problem rather than general advice, then you can charge more. Start at the highest price the market will bear to bring in the largest profits, and plan to discount the book a number of times throughout the year.

Marketing Strategies

The key that unlocks the sales potential of your E-Book is to find a single sentence that becomes your selling handle. This sentence states what question or problem your book answers and the benefits your E-Book can provide. Then be sure to use that sentence in every piece of sales and promotional material, and every time anyone asks you about your E-Book.

Besides promoting your books assiduously online, there are several other strategies that can help you sell more books.

One is to give something away for free with your book, such as a valuable bonus item. Or bundle several E-Books under one price, which lowers the price for each E-Book if they were sold separately.

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Chapter 4: Vitamins For A Healthy Heart

Synopsis

Through the course of trying to maintain healthy heart conditions, the individual should consider incorporating a good vitamin intake regimen into the daily diet plan thus effectively ensuring a better balance and optimal heat function possibilities. This can be done quite easily with the right vitamin plan in place to cater to this need.

Vitamins

Most essential heart vitamins should include the use of the vitamin B family elements.

These vitamins serve specific functions and can significantly reduce the risk of developing heart diseases or keeping an already existing condition in check. In some cases it has also played a significant role in elimination the problem altogether.

The vitamin B plays a role in removing homocysteine from the blood which is the main cause of the arteries being damaged. Meat is one good source of this particular vitamin. Vitamin B also contributes to the reduction of cholesterol in the body system as does other vitamins which include vitamin E and C.

Vitamins E and C provide the necessary antioxidants for the heart to function at an optimum level without being stressed with negative complications which are brought on by the inadequate diet and lifestyle plans.

The antioxidants are the elements that remove the toxic byproducts of chemical reactions in the body system as these highly reactive chemicals that circulate within the system are the cause of most of the significant damage done to a healthy heart.

It has also been known to assist in keeping certain cancers and premature aging in check. The vitamin E which is often gotten from the omega 3 oils does have a lot of cardio benefits if taken over a period of time as there is evidence that is can be a good prevention rather than as actual complete cure for the heart disease condition. Thus in the quest to limit the problems that may arise and cause a healthy heart to deteriorate taking this vitamin will certainly help to ensure optimum functioning is prolonged.

Chapter 5: Nutritional Supplements Treating Heart Diseases

Synopsis

Recently more patients are turning to nutritional supplements to help treat heart disease conditions as opposed to depending on medications. This is due to the fact that for some the nutritional supplements present a better option with fewer side effects as compared to the more conventional medical treatments, thus the popular use.

For Treatment

The following is a guide to the nutritional supplements sources for treating heart disease conditions:

Antioxidant vitamins - these would include the range of vitamins A,C, and E. Taking such vitamins as supplements, for the intention of improving health conditions is something that is becoming very popularly advocated by most medical groups today.

This is done with the added effort to consciously control the blood pressure levels. However it should be noted that the use of such antioxidant vitamins in the form of natural sources from food products should be taken as a whole and not depended upon solely without other more complete and complimenting additions.

Omega-3 fatty acids - this differs with the consumption of the omega-3 fatty acids which is generally accepted as complete supplements in its various forms to be able to combat negative heart conditions or to help create ideally healthy heart conditions.

This supplement which is predominantly derived from the consistent intake of fish does help to give the body system the much needed omega-3 fatty acids to cater to the daily needs of the body.

Folate - this naturally element that is usually found in deep green leafy vegetables, fruits and dried beans is also another important element that ensures good and healthy heart conditions. Vitamin B is the most dominant factor that is derived from this food source. Deficiency of this element will cause the blood vessels to sustain damage and blood clot formations to become rampant which will eventually put a constant strain on the heart condition.

Chapter 6: Getting Folic Acid For Heart Disease

Synopsis

Recent studies have shown that consistent and controlled consumption of the folic acid supplements can reduce the chances of developing heart disease and strike conditions. The folic acid helps to reduce the levels of homocysteine in the body system of an individual.

A Natural Way

The homocysteine is an amino acid in the blood which is often linked to the higher risk of cardiovascular disease and stroke or even peripheral vascular disease.

With the regulated consumption of folic acid it has been found that the homocysteine levels in the blood systems is affectively brought to a more manageable and even healthier level thus eliminating the possibility of causing heart problems.

Being a water soluble vitamin the folate is predominantly found in the vitamin B group. Some ideal dietary sources of folic acid would include dark green leafy vegetables, fortified breakfast cereals, enriched grain products, liver and some other organ meats, lightly cooked beans, peas, nuts and certain seeds, oranges and grapefruits, sprouts, poultry and whole wheat bread.

The folate helps to produce and maintain the new cells and normalize red blood cell conditions. The homocysteine metabolism is kept in check with the maintenance of normal levels of the amino acid.

It has been established that the addition of proper folic acid amount into the daily diet plan has been able to adequately contribute to the reduction in the plasma tHcy concentrations, thus improving endothelial functions. It is generally accepted that the controlled consumption of folic acid in its various form is a relatively inexpensive way of keeping the heart condition and its functions healthy and optimum.

To date most studies conducted have shown that it does have some positive effect on the heart conditions if consumed in a regulated manner. It should be noted that the age of the individual is an important deciding factor in creating the ideal amounts that should be consumed on the daily basis, as an overdose of the folic acid intake can lead to other complications within the body system.

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Chapter 5: Securing A Low Interest Rate Credit Card

Synopsis

In actual fact all credit card interest rates are high when comparing to other sources of money advancing facilities. However most people don’t realize this or don’t want to realize these high rates simply because of the easy access the credit cards provide to making desired purchases. Getting carried away is one of the very real dangers of credit usage; therefore there is a need to actually actively source for a credit card that can provide for lower interest rates by comparison.

Low Interest

The interest rates charged on the amounts reflected by the credit card purchases or usage will eventually feature very significantly on the interest rates charged to the individual if the said amounts are not paid for in full by the due date.

When the purchases are rather considerable, it is often harder than imagined, to clear the full amounts by the expected date stated on the statement of accounts.

Therefore taking the trouble to source for credit cards that provide lower finance charges may come in handy in such circumstances.

These charges can be calculated to be much more in favor of the individual (if this was at all realistically possible) whereby the individual would end up playing much less than other conventional interest rate payments would be.

However even this has some rather complicated connotations to it where in actual fact the there is no tangible positiveness for paying the finance charges anyway.

In this scenario the individual is really simply paying for the convenience of having the outstanding amounts differed.

One should also be weary of some credit cards that offer lower interest rates also offer lower minimum payments which initially seem an exciting feature, but upon proper calculations the individual could possibly end up paying even more than other conventional credit cards.

Chapter 6: Curbing Your Charge Card Spending

Synopsis

One of the most drastic and dramatic ways of doing this, is the recommendation to have the cards cut up or returned to the issuing merchants which are usually the banking institutions that prey of the weakness of individuals. This of course is an extreme measure and usually one that is hard to do but very necessary when the amount charged to the card are phenomenally high and there is really not viable means available to clear the amounts in the near future.

Cut Down

However there are some tips that can be used in order to create some elements of discipline when making use of credit cards and the following are some worth considering:

Keeping the credit cards out of easy access, is one way to limiting its use. Leaving the credit cards at home when going shopping will help the individual realize the enormity of the purchasing power that has been severely curbed. It will also give the individual some insight to the possible frivolous spending that has been practiced as a norm previously.

Without the use of the credit card facility the individual is now forces to make purchasing using cash and this can be a real disciplining exercise for the individual, as it help to exercise control.

Seeing cash actually becoming lesser as the purchasing exercise commences, will keep frivolous purchases from being part of the shopping experience.

Making a conscious effort to scrutinize previous spending habits and actual purchases being made will help the individual better understand where the “money” was going and to eventually learn to avoid such establishment in the quest to curb the unnecessary spending.

Avoid planned outings that revolve around shopping sprees or at shopping friendly locations. When there is no temptation to shop there is no unnecessary buying, thus positively contributing to the efforts to curb using credit cards.

Chapter 7: Staying On Top Of Your Charge Card Balances And Negotiating With The Company

Synopsis

Sometimes in the quest to try to clear the seemingly endless credit card commitments, there is a possibility of trying to negotiate with the card companies to come to some kinds of acceptable settlement scenarios. Though this may not be an easy course of action, where results are easily experienced there is certainly the fair chance of finally bringing the endless bills to some kind of closure.

Keep Up

The following are some steps that can be tried to facilitate the above mentioned possibility:

If there is a possibility of being able to clear the entire amount in a lump sum payment, then negations to cut the interests calculated to be paid can be tried. These lump sum payments can be usually be broken up into two or three huge payments, where the principal sum and the possible new negotiated interests can be paid off.

There is also the possibility of approaching the credit card establishment to consider a proposal where the bank agrees to eliminate or lower the interest rates incurred to help ease the burden of the individual until some financial stability is achieved. In some cases assessing punitive fees such as late fees and over-limit charges may also be requested to be waivered. However the trade off here would most likely be, that the cards in question would be frozen, cancelled or suspended for a specific period of time.

Debt management program - in this scenario the individual would have to seek the expert advice, from sources trained for the purpose of helping people better handle and sort out their debt ridden situation. This is of course a better option than having to deal with the mounting debts with no apparent relief. There are groups that provide this service free or for a very nominal charge.

Chapter 8: The Disadvantages Of Being In Debt

Synopsis

Credit cards can be an individual’s best friend or their worst nightmare. When the cards are used in a controlled and wise fashion, then there is very little likelihood of it becoming a financial burden to the individual, however when used without caution the resulting scenario can be detrimental both mentally and physically.

Warnings

Being in debt, especially credit cards debts is sometimes very hard to come out of, due to the style of the interests charged. Thus the never ending cycle can really be stressful and often consuming, leaving the effected individual very little room for others things that may require the individual’s indulgence.

Being unable to effectively contribute to even the minimum payments due will also create the negative assessment on the individual’s credit ratings or credit scores, which is vital to any future investment opportunities.

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Chapter 6: Cutting Expenses And Putting Money In Savings

Synopsis

If an individual is disciplined enough the ideal situation or mindset would be to cut as much as possible spending and expenses budgets to facilitate higher savings possibilities. This of course is by no means easy, and most of the time it fails to materializes in a disciplined fashion, that is consistent over a long period of time.

Saving

Having some tools in place to ensure such savings are done in an unwavering and committed fashion will be very beneficial to the individual in the future though it may not always seem so in the present.

Learning how to identify and cut unnecessary expenses may be difficult to do, but with consistent practice there is always a possibility in being able to cultivate the positive action into a beneficial habit.

When such expenses have been identified, and steps are taken to enforce the cutbacks, the said fund should then be directed into a saving plan that cannot be accessed by the individual easily.

This is due to the fact that there is always be some emergency or another that will require the funds to be tapped into thus eventually leaving the amount less than desirable.

Therefore finding a savings plan that is both fairly committing in style and also one that has all the benefits that would ensure the funds put away accumulate the desired projected interests and the likes, should be a top priority.

Identifying the monthly expenses and breaking it down in a very realistic and committed fashion, will help the individual identify some of the expenses that can be eliminated or down sized and yet still keep the individual is relative comfort and enjoyment, during the working phase of the adult life.

This is important so that the individual will not feel resentment of having to be constantly pressured to save for the future, while not being able to enjoy the present.

Chapter 7: Think About Your Future Health Care

Synopsis

Most people plan their retirements without actually taking into account the realism of the health care issues that might arise in the phase in life. Medical care is not only very costly but can also be quite a nightmarish affair. Therefore when planning for retirement there should be a very effective and functional medical plan included in the plans.

Your Health

For most people the most common choice would be to take out an insurance heath plan that will ideally cover such needs during retirement.

However this is not always adequate as many poorly informed individual can attest to. Most people depend on the advice and directions given by agents who supposedly act in the best interest of the individual, but in most cases the fine print on the policies will dictate otherwise.

Therefore it is important to be as well informed as possible on the policy choices before making a commitment to any plan.

Starting with a suitable fidelity investment summary will help to give the individual some helpful guidelines towards calculating the estimates of the retirement costs and determine the percentages suitable to be included for health coverage.

Disability insurance is another option that is also very popular and should be carefully considered for its more obvious benefits. There is no disadvantage to looking into such possibilities even if its percentage of unfolding is rather limited.

Being ready for any health issues, that might arise just before or during retirement, is something that should be considered with a certain amount of urgency tagged to it. It is also wise to consider some form of long term care insurance. This will help to ensure the individual is able to have access to proper and consistent health care that is of a better quality.

These may include after care and 24hour assisted medical help, should any illnesses occur during the retirement stage.

Chapter 8: Understand Social Security

Synopsis

Simply put social security is an income to be enjoyed during retirement or any other phase in the adult life where normal working conditions cannot be expected due to illness or certain forms of disabilities. However, ideally social security income should not be the only income to be enjoyed by this section of society. Studies have shown that it is far from being adequate. It usually meant to function as an assisting source of income and it would be a folly to make it the only source of income for the retired individual.

Social Security

The following are some of the benefits to be enjoyed as a social security benefactor:

A retirement income upon reaching the age of 62 though this may vary in different parts of the country. Such income can be received in the form of monthly payments to help the individual through retirement.

There is also the rather surprising and equally beneficial payment that can be received by the spouse of the social security subscriber even though the spouse has not actively contributed to such a fund.

There is also some form of medical support given to the individual seeking such assistance during the retirement phase of his or her life.

However it should be noted here, that this assistance may not be optimum care nor will it be available instantaneously, unless the individual is in a critical condition where immediate attention is imperative.

There is also the benefit of being able to receive full medical care from the system that is designed to cater to such retirement age needs. This is also usually extended to the spouse who may not have contributed in any way to the social security plan.

There are also allocations made to accommodate any disabled, minor or dependent children even after the death of the social security contributor.

Wrapping Up

The most popular goal most people have when it comes to the subject of retirement is that there should not be any more debts to pay off. Meaning all commitments such as homes, cars, insurances should all be paid for by the time retirement comes around. Become educated so that you will be able to meet your retirement goals.

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No matter if you're buying a site or if you're building it from scratch, the thing that you want to do is to make it valuable. Just like when you're selling a car or looking to buy one, you know that looks aren't everything! The car needs to be comfortable to drive, and, the engine needs to run like a charm. It's the same thing with sites.

The site can look great, but it needs to be easy to use (for the admin and for the user) and it also needs to be practical aka make money and ergonomic aka be low maintenance.

When it comes right down to it, it comes to two things: graphics and SEO! That's it!

Now, when it comes to a site looking good, we already said that we recommend Wordpress as there's plenty of themes that look amazing (some free, some paid). We'll talk about Wordpress and themes later on when we're going to tell you who to build your site from scratch.

Now we're going to focus on SEO.

What's SEO? It comes from "Search Engine Optimization" and it's something that you need to do to ensure that your site is going to pop up in search results, and your end goal is to make your site to be on the first page on the first position in search results.

There are three things you can do to ensure this: on page SEO, off page SEO and by promoting the site. Let's take a look at all!

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Chapter 4: Be A Good Provider

Synopsis

We all supply value in the workplace—either by the work we inject as an employee, or with the products and services we sell in our business.

A great performance review might not be enough to guarantee a promotion or even to keep your line of work. In addition to that, a high-quality product or service might not be enough on its own.

Give First Mentality

Value is in the eye of the observer (think about how much more you may pay for an umbrella on a showery day). Workers who are simple to get along with and reliable with assignments will be more useful to their manager than somebody who produces stress in team meetings and on a regular basis misses deadlines.

In addition to that, a product will be more useful to a consumer if his or her favorite famous person endorses it, if it’s on sale, or if it includes a contributed bonus.

At the same time, we’re becoming desensitized to ads; we’ve gotten to be wary of bonus offers, upsells and add-ons. We’re seeking authenticity; that’s what we value today.

Given the expanded rivalry in the job market, workers have to establish their value to the company in order to get and keep their lines of work, as well as to move ahead to higher positions and acquire customers when it comes to having the entrepreneur mindset.

A lot of consumers are feeling whipped and worried and are guarding their buys cautiously. On the other hand, we’re in the middle of a virtual flood of sales offers (no deficit there).

Consumers are picking out the products and service they perceive to be the most useful. You absolutely have to maximize the sensed value of what you offer. But you likewise need to support yourself and your loved ones. So what do you do?

Seek things you are able to add on to your products and services that won’t cost you a great deal but are still really useful, e.g., a downloadable e-book or accompanying CD.

Approach somebody who has a complimentary business that services your market, and ask him or her to chip in an additional product or service. It’s a win-win, as they acquire the exposure to your clients or customers and you get the extra value for your offer.

Add to the sensed value of your product or service by including case studies and/or recommendations. Think about who may have the peak level of “societal capital” for your audience.

Typically this will be somebody whom your leads may relate to as having like challenges and conditions OR somebody they look up to for having accomplished what they're attempting to accomplish.

Once you consider ways to amp up the sensed value of what you provide, put yourself in your customer’s shoes. Is there something about your product or service that you brush aside, but that other people find useful? If you’re not certain, survey satisfied buyers and customers.

Workers and business owners, make yourself essential to your team by demonstrating yourself as a connector. Listen for matters that individuals require and match them with individuals, products or services that have them.

Naturally, do this for work projects and additional office tasks, but likewise extend it to personal issues.

For instance, if somebody tells you about an awesome holiday spot, and somebody else is planning their next trip, suggest that the 2 individuals chat about it.

Point out the added value you’re already giving to your customers. Maybe you regularly catch clues that everybody else misses. Don’t simply assume your clients will notice: point them out in an email or blog post.

In this crowded market, competitive business market and challenging economy, there are chances for the cream to rise to the top. Make certain you remind individuals of your value; why you're the cream as an entrepreneur.

Chapter 5: Find A Mentor And Coaching

Synopsis

A mentor is an individual with more experience in business, or merely in life, who may help an entrepreneur hone her or his powers and advise him or her on piloting fresh challenges.

A mentor may be a boon to an entrepreneur in a broad array of scenarios, whether they supply pointers on business technique, bolster your networking crusades or act as confidantes when your work-life balance becomes out of whack. However the first thing you need to know when seeking out a mentor is what you're seeking from the arrangement.

What having a personal trainer is to your body, having a coach may be to your mind. Utilizing a coach appears to be the latest way for some individuals to get ahead in today's gaga business world.

Learn From Others

What may your mentor do for you? Ascertaining what type of resource you require is an imperative first step in the mentor hunt. Beginning with a list is a good opening. You might want somebody who’s a great listener, somebody socially connected, somebody with expertise in, suppose, marketing, person accessible.

Ideally you may find a mentor with all of these characters, but the reality is you might have to make a few compromises. After you count the characters you’re looking for in a mentor, split up that list into wants and needs.

The following step is to “do an informational interview with many candidates and then go back to your standards that way you don’t get blown away by chemistry and you remain centered on your business or personal reasons for needing a mentor. By judging a combination of the qualitative and quantitative properties of each of your likely mentors, a prime candidate will come forth.

Bear in mind that it might be advantageous to have more than one mentor. If you think that you might monopolize too much of your mentor’s time then several mentors might be the answer.

The benefits of having multiple mentors is that you are able to get a lot of assorted viewpoints and when you have many mentors at a time, if they’re seated around a table, the synergy between the mentors truly helps move your thinking along.

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Blogging has truly revolutionized the way one experiences the digital age. There is, it seems, no limit to what one can do with the help of blogs. Even the smallest aspect of your daily personal life like recording journal entries has been given an entirely new dimension.

Going on from there, there is a lot of scope of picking up interesting debates and discussions through blogs. You can even start some of these discussions yourself. Moreover, there is nothing as interesting and attractive than that fact that you can even earn some money while blogging.

This is, by far, the most path breaking innovation that has entered the blog sphere. The requirements for this are very low. You need not be a scientist who posts revolutionary details about his latest experiment.

If you blog well, that is to say, if you blog well enough for people to come read it, you earn good chances of making quick money, by just going about your daily activity of posting blogs!

Here are some of the things you can do to make sure that your blogging activities get rewarded by more than just comments and praises:

You could get yourself registered with a search engine. But keep in mind that you must do it only if you are confident enough that your blog gets good traffic. That way, the higher the ranking your blog achieves, the more you get paid.

While writing your blogs you also need to keep in mind a few things. This is not only to ensure that you get a steady traffic, but also for the fact that your blog readership can increase so that the ranking of your blog with search engines go higher.