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How to add value to your product
Value is an important part of your sales process. Everyone wants good value for their money. So how can you add a little extra value to your product or service to keep your customers coming back for more?
A common way to add value is to offer bonuses on your products download page. This doesn't mean you have to create yet more products. Look around the net for products with giveaway rights. These products should compliment your newly created product.
Take the time to check the bonus material out to make sure it is a good fit to your product and that it really adds value. Do not use substandard products, remember the aim is to add value, not just provide yet more downloads.
Have someone read your eBook out loud and offer an audio download of it.
If your product is in video format, have it transcribed and offer the transcript as a bonus to the video.
Set up a helpdesk system where you customers can contact you to ask any questions they may have regarding your product.
Set up a forum for your customers so they can interact with like minded people.
Create a members area and add fresh downloads of related products for your members.
Offer a 30 day no questions asked guarantee.
Offer free upgrades for life.
Create a newsletter and offer it to your customers for free.
Include tons of testimonials on your sales page. This helps to increase the perceived value of your product as other people visiting your site can see the positive comments being left by other people who have real life experience of using your product.
If you don't have testimonials from customers, offer a few review copies of your product in exchange for feedback from potential customers.
Set up an affiliate program for your product. This again increases the perceived value of your product because other people can also make money by recommending your products or services.
Get your product endorsed by an expert in your chosen niche.
Sale Page Tips
Having created your informational product in which ever medium you have chosen, the final stage is to write up that compelling sales letter that will have your customers reaching for their wallet to purchase your product.
Whether you choose to write your own sales copy or to outsource it to someone else, the following tips outline the absolute minimum that should be on your sales page.
The sales letter is without doubt the most important part of your site. If your sales letter doesn't convey the right message about your product, no one will be interested in purchasing your product, no matter how good it is.
You created your product because there was a demand for it, you researched it, and you developed it and finally created it. Now, you really do have to sell it.
What was the most asked question you found when you were researching your product?
Use that most asked question in your headline. Make your headline relative to that question. Include power words like "Secrets", "Insider Information" "Who Else Wants" "Introducing" "Amazing" "Never before revealed" "Revealed at last" "How to"
Well we guess you get the idea. Play around with different phrases, attach them to the question. Use the one that stands out the most.
Create your headline first before even attempting the main body of the sales copy. Your headline is the first thing that the visitor sees when they reach your webpage. If your headline doesn't grab their attention they will very quickly move on to another site.
Once you have grabbed your visitors' attention, your sales copy should make them want to stay on the page and read more.
Tell the visitor about your product, use small short paragraphs outlining what each section of your product will do for them.
Emphasize the benefits of each section of your product. Tell the reader how and why this product will work for them
Remember how we outlined using the chapter headings? Use those same headings as keys for your sales page .
Make sure you add your customer or reviewers testimonials to the sales pages. People like to see what others have said about your product. They need the social proof of "If I get this, will it work for me" so they want others to tell them it will.
Tell the visitor how FAB your product is. F = outline the features of your product. A = Outline the advantages the visitor will receive by using your product. B = Tell the visitor what benefits they will receive after using your product.
Use Bullet points to highlight your FAB product features, advantages and benefits.
Ask your visitor for their order and have more than one order button placed into your sales page. Don't make them have to read all the way to the end just to place their order!
Don't make your sales page too long. People really don't have an hour to spend on your page, they want to read, scan and buy, they know what the problems are and they simply want the information that will alleviate that problem for them.
If you product is a video or audio product then you could offer a small section of the video or audio for the visitor to watch or listen to on the sales page.
Don't spend time telling them what the product isn't, tell them what it IS, what it will do and how it will do it for them.
Are you offering a guarantee? Show it to your visitors as this offers them the peace of mind that if your product isn't right for them, they know they can return it for a refund. Some will refund, that's part of the "Internet Marketing" world. Others though, will only purchase if there is a guarantee offered.
At the end of the sales page add a P.S. This is where you have the opportunity to re-state the most powerful FAB points (not all of them, just the most powerful ones). Used properly and effectively the P.S. statement will help to close many sales for you.
