Tag Archives: Ebooks

Essential Internet Marketing Mrr Ebook

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This is a biggie for any internet marketer...

There's just no getting away from the fact that you need to generate traffic to your websites.

Lots of people struggle with traffic generation, however it doesn't have to be that difficult. One of the main things to consider is 'where does my target audience hang out when they are on the internet?' If you can find this out then you can devise methods of reaching them more easily.

Here are established methods to try: Buying Solo Ads

If you can afford to spend a little money then you will dramatically speed up the traffic generation process.

A popular method is buying solo ads - or solo broadcasts.

In simple terms, this is where you pay someone else who has a mailing list to email their subscribers promoting your offer.

Often you are guaranteed a certain number of visitors to your website. For example, 500 clicks or 1000 clicks. Obviously the more clicks (visitors) you are guaranteed then the more expensive the advert will be.

Solo ads work particularly well as a way of driving traffic to squeeze pages. The reason for this is that solo ad providers tend to prefer that your offer is a freebie - and if you have monetized your list building process effectively by putting in an upsell or one-time-offer behind the squeeze page then you can tweak your funnel to the point where the upsell pays for the cost of the solo ad. If you can do this then effectively you are building your list for free, which is always a very nice position to be in ©
Adswaps

If you can't afford to buy a solo ad but still want to tap into instant traffic provided by other people's mailing list then an excellent method to use is adswaps. Basically they work in a similar way - but instead of paying for the advert you simply send the other person's offer to your list in return. Obviously in order to take advantage of this method you will need to have a mailing list of your own, but if you do then this can be a good method.
Forum Marketing

It's a little bit old school but forum marketing can work very well indeed. Simply posting to relevant forums and including a signature link back to your websites can provide you with some free traffic. The key to success with this method? Making sure that the posts you make are filled with content and are not in any way spammy. Your forum posts should demonstrate your knowledge of the subject - and then if people want to find out more about you they will click on your signature links.
Viral Marketing

Again, it's a little 'old school' - but who really cares if it works?

Viral marketing is where you create something (for example a short report, ebook, video etc) and then give it away to people and allow them in turn to also give it away. By putting links to your websites inside the product, as more and more people give it away more and more people see your links. Get this right and the viral effect can really take off - and it's possible to still be generating traffic from this on complete autopilot YEARS after you created the original report or video.
Blog Comment Marketing

This is another good one to try if you're wanting to generate some free traffic.

All you need to do is find blogs in your niche and then make comments on relevant posts. When you leave your comment, most blogs allow you to also leave a website address, so people will see your comments and if they find you interesting they will click on your link and visit your website.

As with forum marketing the key to success with this method is making your comments relevant and interesting (ie. Never leave one line comments because it is obvious that you are only doing so in an attempt to advertise yourself).
Article Marketing

Writing good quality articles and then submitting them to article sites can still work very well indeed. Just include your link in your resources box.

MLM Survival Guide Plr Ebook

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The Team (Upline, Sidelines, even the Company Staff)

Joining the right team is also crucial in MLM. No man is an island in this world. Uplines will always be there to help but the attitude to be adopted is that I am in business for myself but not by myself. Since I am in business for myself, I am the master of my fate, I create my own luck, and I am the author of my own book - it all boils down to ME. Having an upline to help you is considered a BONUS. If you were to run a traditional business, would you expect other people to open shop for you and close the shop for you? Same goes in MLM.

Like wise, you have to be a good, responsible upline as well. No one has succeeded in any industry without learning and MLM is no different. It is the upline’s responsibility to guide, train, teach and motivate the downline. New people in MLM without guidance are like sheep wandering into a wild forest - what are their chances of survival? It is no wonder 95% of Network Marketers fail to break even. The upline must lead them, empower them but must never spoon feed them. Uplines must not be abused. If you give a man a fish, he will feed himself for a day. Teach him to fish, and he will feed himself for life!

Sidelines or Crosslines are people not in your line of sponsorship. Why should I bother with sidelines? They are all somebody’s downline. Somewhere ‘up’ the line they are probably in one of your upline’s group. Many companies now encourage sideline team support. Because you will always have more sidelines than uplines and downlines, it is crucial that side lines help one another. One upline has limited time and resources, but if sidelines work as a team, you leverage on more people.

Developing a good relationship with the company staff is also necessary for success. Imagine if you are holding a team meeting and you need them to arrange or prepare the rooms for you. Getting shipment on time for your products? Check with the staff. If you have a good relationship with the owners of the company, it is also a great advantage for moving in the same direction together. This is even more so for pioneers with a new company, the first batch of distributors and the owners of the company must work closely together to bring the company to success.

The Trend of the Time

One last aspect to consider about a company is the state of it’s current market trend. Many people at one time or another has heard about aggressive marketing and campaigns on certain companies based on the need for their product and how hot the opportunity is at the moment.

They could be in the pioneer stage, marketing the latest health products to a growing or maturing market (for example, aging baby boomers). Some could be in a mature stage after surviving in the market over 10 years.

The comparison of the new, smoking hot companies over the mature, or aging counterparts have its pros and cons. New companies are not vulnerable to saturation. Collaboration with new companies put you in positions of power where you can negotiate with the management team on the direction of the company or even enhance the marketing plan. People who has heard of those new companies may jump on the opportunity and it is generally easier to create a large group in a short time.

This does not mean you should not join older companies. Older companies are more stable and has survived the times. They have run a time tested system which has helped many people to succeed. International companies are even more reliable as they have the manpower to tap the international market. Think of McDonalds. They have been around for so many decades yet people are still profiting from them today because they all follow a system.

There is No Such Thing as a Perfect MLM

In spite of all there is discussed above, certain companies may claim they are the best. Different companies market different products and they all claim to be the best in their line. Each claim to be selling the best skin care, nutrition, aromatherapy, insurance programs, investment opportunities or even online digital products.

Let’s face it. There is no such thing as a perfect MLM, just there is no such thing as a perfect church or perfect government. MLM companies are just like normal companies in the sense that there will always be management problems, staff problems, cash flow problems, shipment difficulties and product faults.

Take the skin care industry for example. There are many skin care products that have long histories, extensive research, powerful testimonials, and so on. But no matter how good the skin care is, they will not benefit EVERY SINGLE PERSON ON THE PLANET. We are all different. Some has drier skin. Some are more sensitive. You can’t prescribe a drug that will cure everything for everyone.

Likewise with teams. Certain teams are more suitable for younger crowds with all the excitement and the hoo-hah going on. Others are for a more mature crowd.

All this I am highlighting will lead to my next point in the next chapter which is:

An MLM That Would Suit YOU

Understanding this principle could save your MLM life. Many people label everyone who joins more than one MLM company a ‘junkie’. It is true that there are junkies that goes around recruiting their friends when he tries COMPANY A, dies a natural death after a while and joins COMPANY B. He starts talking to the same friends how good COMPANY B is and always talk bad about COMPANY A. Then he quits COMPANY B after running into some struggles and joins COMPANY C, does the same thing promoting C while talking bad about A and B and goes on and on.

Awesome Character Building Techniques Mrr Ebook

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And it is quite the same in human life. If one would have a beautiful and attractive old age, he must begin it in youth and in middle life. If, however, he has neglected or failed in this, he can then wisely adapt himself to circumstances and give himself zealously to putting into operation all necessary counter-balancing forces and influences. Where there is life nothing is ever irretrievably lost, though the enjoyment of the higher good may be long delayed. But if one would have an especially beautiful and attractive old age he must begin it in early and in middle life, for there comes by and by a sort of "rounding-up" process when long-lived-in habits of thought begin to take unto themselves a strongly dominating power, and the thought habits of a lifetime begin to come to the surface.

Fear and worry, selfishness, a hard-fisted, grabbing, holding disposition, a carping, fault-finding, nagging tendency, a slavery of thought and action to the thinking or to the opinions of others, a lacking of consideration, thought, and sympathy for others, a lack of charity for the thoughts, the motives, and the acts of others, a lack of knowledge of the powerful and inevitable building qualities of thought, as well as a lack of faith in the eternal goodness and love and power of the Source of our being, all combine in time to make the old age of those in whom they find life, that barren, cheerless, unwelcome something, unattractive or even repellent to itself as well as to others, that we not infrequently find, while their opposites, on the contrary, combine, and seem to be helped on by heavenly agencies, to bring about that cheerful, hopeful, helpful, beautified, and hallowed old age that is so welcome and so attractive both to itself and to all with whom it comes in contact. Both types of thoughts, qualities, and dispositions, moreover, externalize themselves in the voice, in the peculiarly different ways in which they mark the face, in the stoop or lack of stoop in the form, as also in the healthy or unhealthy conditions of the mind and body, and their susceptibility to disorders and weaknesses of various kinds.

It is not a bad thing for each one early to get a little "philosophy" into his life. It will be of much aid as he advances in life; it will many times be a source of great comfort, as well as of strength, in trying times and in later life. We may even, though gently perhaps, make sport of the one who has his little philosophy, but unless we have something similar the time will come when the very lack of it will deride us. It may be at times, though not necessarily, that the one who has it is not always so successful in affairs when it comes to a purely money or business success, but it supplies many times a very real something in life that the one of money or business success only is starving for, though he doesn't know what the real lack is, and although he hasn't money enough in all the world to buy it did he know.

It is well to find our center early, and if not early then late; but, late or early, the thing to do is to find it. While we are in life the one essential thing is to play our part bravely and well and to keep our active interest in all its varying phases, the same as it is well to be able to adapt ourselves always to changing conditions. It is by the winds of heaven blowing over it continually and keeping it in constant motion, or by its continual onward movement, that the water in pool or stream is kept sweet and clear, for otherwise it would become stagnant and covered with slime. If we are attractive or unattractive to ourselves and to others the cause lies in ourselves; this is true of all ages, and it is well for us, young or old, to recognize it. It is well, other things being equal, to adapt ourselves to those about us, but it is hardly fair for the old to think that all the adapting should be on the part of the young, with no kindred duty on their part. Many times old age loses much of its attractiveness on account of a peculiar notion of this kind. The principle of reciprocity must hold in all ages in life, and whatever the age, if we fail to observe it, it results always sooner or later in our own undoing.

We are all in Life's great play— comedy and tragedy, smiles and tears, sunshine and shadow, summer and winter, and in time we take all parts. We must take our part, whatever it may be, at any given time, always bravely and with a keen appreciation of every opportunity, and a keen alertness at every turn as the play progresses. A good "entrance" and a good "exit" contribute strongly to the playing of a deservedly worthy role. We are not always able perhaps to choose just as we would the details of our entrance, but the manner of our playing and the manner of our exit we can all determine, and this no man, no power can deny us; this in every human life can be made indeed most glorious, however humble it may begin, or however humble it may remain or exalted it may become, according to conventional standards of judgment.

List Building Mojo Plr Ebook

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80. The "Community Gossip" Technique

Tell your potential subscribers you publish content from your online community. You could allow new subscribers access to your list's online community and tell them they could get published on your list and get some free publicity.

81. The "Transcripts" Technique

Tell your potential subscribers you publish transcripts of live events, classes and seminars. People that can't make or afford to go to live events related to your list topic would really want to read them.

82. The "Questionnaire" Technique

Tell your potential subscribers questions that'll persuade them to subscribe. Most people are raised or programmed to answer questions. They will automatically respond to your questions without realizing it. For example, “Do you want to earn more money?”

83. The "Free Advertising" Technique

Tell your potential subscribers they will get a free ad in your e-zine if they subscribe. Now this could give you way too many ads to publish. A way around this is to link to a web site that has all the free ads listed.

84. The "People Care" Technique

Tell your potential subscribers what their friends or family might say or think as a result of them opting-in. People care about what their friends and family think. For example, you could say: "Imagine how your kids will feel when you can afford the new pool?"

85. The "Common Sense" Technique

Tell your potential subscribers it is common sense to subscribe. For example, you could say something like: "Everyone knows you have to keep up-to-date with new technology in order to keep making money on the Internet."

86. The "Private Access" Technique

Tell your potential subscribers they will get a free membership into your private web site when they subscribe. You could set up a password protected private web site for your subscribers only. You could keep it updated regularly with new information and free products.

87. The "Product For Ad" Technique

Tell other e-zine publishers you'll trade them your products for running your e-zine ad. If you don't want to pay for advertising, just barter. If you have a downloadable product, you could keep trading it over and over again without it costing you a lot.

88. The "Viral Article" Technique

Tell other e-zine publishers they can publish your articles with your resource box. You could contact other related e-zine or list publishers and see if they accept article submissions. Plus there are many article submission directories and submission software available today.

89. The "Opt-In Auction" Technique

Tell your potential subscribers about your e-zine on auction web sites. You could auction off a related item or product and advertise your e-zine on the same page. As you may know, some of the biggest auction sites get millions of hits an ad.

90. The "Listen To Me" Technique

Tell your potential subscribers that you offer an audio version of your e-zine or list. Many people don't like reading all the time. They will be able to listen to it if they want. It will save them time and eye strain.

91. The "Watch Me" Technique

Tell your potential subscribers that you offer a video version of your e-zine or list. Many would rather watch someone tell them the information, like on news shows. They will be able to watch and listen to your information if they want.

92. The "Keyword Clicking" Technique

Tell your potential subscribers about your e-zine or list with pay per click ads. You only pay if they click on your link. You want your advertisement to be displayed under targeted keywords and phrases or on target web sites.

93. The "Free Directory" Technique

Tell your potential subscribers about your e-zine or list by submitting it to free e-zine directories. You want your e-zine description to be as persuasive as possible. You could use many of the tips in this publication to help you with that.

94. The "Customer Reminder" Technique

Tell your customers about your list or e-zine. You could include your e-zine ad on or with every product you sell. If it's a physical product, you could insert a flyer in the package. If it’s a digital product, you could have the opt -in form linked to your web site or build it into the product.

95. The "Discount An E-mail" Technique

Tell your potential subscribers that you offer coupons or gift certificates to other products and services in every issue. They will want to subscribe and read every issue just to see how much money they can save.

96. The "Offline Myth" Technique

Tell people about your e-zine or list through offline advertising. It could be radio, TV, newspapers, magazines, newsletters, CD ROM, videos, audio books, etc. Just because they read offline ads doesn’t mean they don't have a computer or access to the Internet.

97. The "Free Compliment" Technique

Tell your potential subscribers that anyone who gives you a testimonial for your list or e-zine will get it published with their ad. People will subscribe and give you compliments just to get a free ad. Testimonials can dramatically increase your authority and sales.

98. The "Back You Up" Technique

Tell a similar list or e-zine owner that you'll host their back issues if they host yours. It will increase your subscribers, traffic and sales. It might be a little extra work and take up a lot of web space but can be well worth it.

99. The "I'll Share" Technique

Tell a similar list or e-zine owner that you'll share an opt-in form with them. People can opt-in for both your lists at your web site and their web site. You can also join many list building co-ops and co-registration services.

100. The "Publish And Grow" Technique

Tell a similar list or e-zine owner you will help manage and publish their list in exchange for getting your ad listed in each of their issues. You will be building your list and their list at the same time. It could double your subscription rate.

Conclusion:

There's no doubt that the topic of growing your opt-in list can be fascinating. Once you're familiar with these ideas, you'll be ready to take your business to the next level.

Don't limit yourself by refusing to learn the details about building your opt-list. The more you know, the easier it will be to focus on what's important.

Scoring Your GOAL Mrr Ebook

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The acceptance of personal responsibility is what distinguishes the superior person from the average person. Personal responsibility is the keenest trait of leadership and the wellspring of high performance in every person in every situation.

Accepting complete responsibility for your life means that you refuse to make excuses or blame others for anything in your life that you’re not pleased about. You refuse, from this moment onward, to criticize others for any reason. You refuse to complain about your situation or about what has happened in the past. You eliminate all your if-onlys and what-ifs and center instead on what you truly want and where you're going.

This decision to accept complete responsibility for yourself, your life, and your results, with no excuses, is absolutely essential if you wish to stay motivated. From now on, regardless what happens, say to yourself, “I'm responsible.”

If we want to enjoy life and expand into our highest potential, it’s clear we’ve got to give up our criticizing, blaming, complaining and overall whining and eliminate all the “if-onlys and what-ifs”. Starting now.

Everything is hard before it's easy. You may need to exert enormous discipline to develop new habits of thought and behavior. However once you've them firmly locked in, they enable you to accomplish vastly more, with less.

Let’s do what has to be done and watch the quality of our lives skyrocket! When you love your life, you love each minute of it. You're truly heedful about misusing or wasting any of the precious moments and hours of every day. Do you love life? Then don't waste time; for that’s the stuff life is made of.

We live in endeavors, not years; in ideas not breaths; in feelings, not in figures on a dial. We should count time by heartbeats. How about you? How highly do you prize yourself?

One way to discover is how you allocate your time. Are you squandering treasured moments and hours of every day? Is it time to cast aside the remote control and spend more time with your better half, your kids, your art, your business plan, your journal, your …? It’s a treasured resource, this minute, this heartbeat… Let’s honor it by using each moment wisely and this in turn will keep you motivated.

Creating Unstoppable Word Of Mouth In Network Marketing Mrr Ebook

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One of the newest yet oldest form of viral marketing is the usage of E-mail and Web 2.0 sites.

Remember the video called ‘Numa Numa’ who had this guy lip-syncing to a song… it was one of the MOST VIRAL VIDEOS of all time.

The owner of the site had TONS of traffic flooding into his site everyday and people everywhere WANT to imitate him and do their own parodies of the ‘Numa Numa Dance’ as well.

Another good example is the ‘Diet Coke & Mentos’ scenario.

Basically, when you have something interesting or extreme, people will tend to share it with their friends through forwarded E-mails, but in the case of Internet marketing, you can do a lot more if you play your cards right.

Facebook drives a lot of traffic as well because of the way they link applications and photos (tagging). For example, you can join an application for a game that builds empires using ‘GOLD’. They offer you MORE gold when you refer your friends to that application. That is how they build their list!

You can do the same by driving traffic to your opt-in forms, landing pages or blogs and you will be able to build viral traffic very quickly!

Network Marketing Structure Part 2 Plr Ebook

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The Dreaded Demotion

Demotion is a marketing plan feature (that is usually not transparently stated in most marketing plans) that is very important to consider in evaluating a plan and pacing yourself month after month. Demotion means dropping from one position to a lower position or rank in a network marketing company.

For example, let’s say a Silver Rank Producer works hard to become a Gold Rank Producer. The next month he fails to reach his target and he drops back to a Silver Rank Producer. This normally results in a loss of potential income or even resetting his quota back to square one.

Demotion can also occur in certain plans where people are qualifying or challenging a certain position in a plan where they require distributors to produce large sales volumes in a short period of time. If they fail to reach their target, they do not necessarily drop in rank but they have to build their volume all over again. They may not lose all of their volume but retail some of it as they roll into another month to start qualifying again.

Downline Building Strategies

How can we use demotion to your advantage? It is often said in life that we are not pulled up to success but rather, we are lifted up to success by the people around us. This is even more so in network marketing because there’s no way you can succeed alone. You need the support of your downlines if you wish to beat your quotas and get to the next rank!

You must develop 2 very important factors within your network. TEAM RAPPORT and MARKETING PLAN EDUCATION. If you or your downline is in a qualifying phase, you must strategize with your entire team because volume needs to be created to achieve the target. Teach your downlines that if they support their upline now, they will become a good upline and in future, their downlines will support them as well. With everyone doing a little each day, achieving the target is not difficult.

If you educate your downline enough and they support you enough, they will realize that you as a qualifying upline is in a challenging phase and they will feel that your success is in their hands! They don’t want you to fail and will work hard to help you reach your target (while they earn most of the money because it is THEIR sales. They are merely helping you fulfill your ‘conditions’). Use demotion to build the urgency in your team!

Product Synergy

Demotion is not a worry for the distributor is he has a large customer base. On a personal level, the only real fear demotion poses is when they stop doing maintenance or cancel their auto-ship. This only occurs when the distributor is having financial struggles or is not making money from their business and they decide to stop buying products from the company.

Starting your Own Company

I will not touch so much on whether to design a marketing plan with or without demotions due to the subjective nature of network marketing product. But here is one basic rule to follow: Will demotion affect the distributor too much in a positive way or negative way? Only you know your own product and your distributors.

Push-up: Taking the Short Cut

Push up is a feature in some network marketing plans where a downline achieves a position higher than his upline and all his upline immediately gets ‘promoted’ to the same rank as that downline. Allow me to illustrate:

This diagram shows that as long as the person at the bottom reaches the rank, all his uplines gain the BENEFIT of being in a higher rank (but not the commission from the SALE). Certain push-up systems may differ. This diagram illustrates what is known as Single-Line Push-Up. Other forms of push ups may have other conditions.

Downline Building Strategies

Although push up may offer benefits for the upline, I personally feel that this form actually develops weakness rather than encourage people to look for downlines.

Network marketing is a copycat business where the downline will copy what the upline is doing. If the upline is ‘waiting’ for someone to push him up, the downline who joins will want to do the same and you will have a huge organization of people waiting for each other to produce the volume. Lead by example.

Product Synergy

In relation to the above, ultimately products must move in order to generate commissions. Having a higher rank through push up but no personal sales volume only looks good in the eyes of others (ranking wise) but deep down in your heart you know that you are not making money. If you do benefit from push up, focus rather on creating volume for yourself in that month because it costs less to buy products you can sell later due to the higher commission payout you are getting.

Starting your Own Company

A good plan to develop with a push-up system is one that rewards leadership and development of downline rather than having people wait for each other to create volume. A typical marketing plan today usually pays residual income to distributors who have successfully developed two strong legs rather than one. Don’t design push up systems which reward too much for finding downlines that either buy in to the position (hence letting the upline benefit without doing anything) or letting the downline do all the work while the upline gains without doing anything. Set the rank limit at something reasonable.

Turning Maintenance into Profit

Let’s face it. No one likes forking out money even when they are making millions. What is Maintenance? Maintenance is the sales volume a distributor has to buy from the company (or minimum group sales in some instances), in order to fulfill conditions set out by the company such as:

Prevent demotion

Generating group sales volume

Entitlement for commissions or overriding downlines

Eligibility for bonus pools paid either quarterly, half-yearly or yearly

Minimum order to maintain a high rank (leaders who are earning more are expected to purchase more products)

But the most important factor of all is that network marketing companies need to make money as well.

Regardless of whether the company determines maintenance to be mandatory (therefore they enforce auto-ship in order for the distributor to be in business), optional or have no maintenance at all, the key point to remember for all parties to be successful is that VOLUME must be created.

Savings Super Hero Mrr Ebook

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Elements such as character traits of the individual and his or her earning capacity would have to be taken into consideration when making the choice between the two options.

There is also the need to ensure the earning capability of the individual is both consistent and guarded. Other deciding contributing factor may include the current lifestyle and future lifestyle the individual expects to enjoy.

Being able to factor in as many points that will play a dominant role in making an informed choice is very important indeed. Therefore there is a need to be a discerning as possible to ensure the choice made now will bring forth the desired results in the future.

Perhaps the most telling difference between the two options is the fact that savings plans are mostly designed in a way where access to the cash is almost always easy and instantaneous.

However the same cannot be said for that on the pension plan where there is virtually no access to the funds until a certain age is reached.

For those who don’t consider themselves disciplined enough to keep from withdrawing from a savings plan, the pension is a better option.

For those who have a knack for making successful investments, opting for the pension plan not only be rather restrictive, but will also be of no present value to them.

From the taxation angle there are also some differences to be enjoyed which vary between the two categories. There is some tax relief that can be enjoyed for contributions to the pension fund which is not applicable to that of a saving plan.

However the saving interests are not taxable whereas the pension income does have some percentage of tax tagged to it.

Think And Grow Rich For Network Marketers Mrr Ebook

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Waiting For Things To Happen

If you truly want to develop a ‘think and grow rich’ mindset, you must remember that every successful entrepreneur is an ACTION TAKER.

Many make the mistake of building a beautiful website and a product, but they just sit around all day hoping sales will come. This is WRONG.

You must never sit around and wait for things to happen. Rather, you must go out there are recruit partners, make friends and most important of all – DRIVE TRAFFIC!

Dealing With Machines Instead Of Humans

Another common mistake by network marketers – is that they do not spot the hottest trends.

You see, some people are sadly mistaken because they assume that marketing your business opportunity on the Internet marketing is all about dealing with ‘machines’.

At the core of it, the very people who are going to be your customers (or the people who are going to click on your advertisements) are HUMAN BEINGS. We have to apply the proper psychology when we are dealing with them.

Dealing with humans require the human touch. Are you just writing articles for PEOPLE to read or are you just writing articles to please the search engines?

Network Marketing Structure Part 1 Plr Ebook

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Buy Back Policy

A buy back policy is a clause in the company’s terms and conditions where it protects its distributors in case they quit their business and want their money back. Normally this applies more to offline companies.

A very strong company usually has money back guarantees for their products even after the product has been used halfway or if the product is totally used up. This kind of satisfaction guarantee normally compels the company to absorb the risk because there will always be lots of quitters in network marketing or people who want to rip the company off trying the product for free.

In most countries, they offer either a 10 day cooling off period, or a 6 months to one year period where they will refund 90% to 100% of the products (whether used or unused depending on the company) due to the laws of the country or by the Federal Trade Commission.

Downline Building Strategies

A buy back policy forces the upline to be at his best because the moment a downline exercises a buy back policy, he might lose future potential income or even has his commission recalled or deducted. This is quite normal as in network marketing, the upline must go all out for the downline and make sure they succeed. A good way to prevent buy backs is to train the downline to be good product users so that even if they quit in the business, they will always remain loyal customers.

Product Synergy

In network marketing (or direct selling), testimonial of a product is critical as it is the driving force of the industry. Citing a money back guarantee gives prospect the confidence to try the product.

Starting a New Company

If you decide to include a money back guarantee in your new company, you must be very careful as you are absorbing the costs for any type of refunds. It is no point to keep a customers money anyway no matter how much you try to stop them from getting back as complaints to the consumer associations or even BAD word-of-mouth can destroy your reputation. In the end of the day, you must make sure your product is superb or else people will accuse your company for being a Ponzi or Pyramid Scheme.

Breakaway

Breakaway is a feature found in most Unilevel or Stairstep plans where a downline reaches a target faster than his upline.

Let’s in this company, you need to recruit three downlines in order to advance from having a 9% commission to 12% commission. The SPONSOR has to recruit 3 downlines then only he goes to 12% but his downline achieves this criterion before him.

This is a very common scenario on network marketing because you can’t possibly as a downline to slow down (it is HIS business after all) and different people put in different amount of effort.

Depending on the company plan, a breakaway in this case means that the upline will no longer be eligible to receive commissions from the downline group forever. The commission that is due to the UPLINE will go to HIS UPLINE (the one even higher up) who has achieved the rank higher than all those under him. In some cases, the downline will even bypass his sponsor and his entire group will join his new upline.

Downline Building Strategies

It is very important to understand that the upline and the downline are all part of a team and as a team you have to work together. At the same time as helping the downline, the upline must work his own share as well. In some cases, depending on the relationship within the team, the downline may opt to ‘wait’ for his upline so all can achieve the goal together without leaving anyone behind.

Proper team planning and relationship building is very important to prevent factors like sabotage (the upline deliberately ‘slowing down’ the downline to prevent breakaway).

Product Synergy

In spite of the disadvantages of breakaway, it is very important for the upline to put in a lot of hard work. For example, if an upline sees his downline growing very fast, he will work harder to generate more product sales so he will be eligible for bonuses and also ‘catch up’ with his downline.

Starting a New Company

Breakaway has his advantages and disadvantages. The advantage is that it rewards distributors for hard work. Whoever recruits more or moves more products gets more rewards. This is very important for the company as you don’t want to pay out unnecessary commission to free-loaders. The disadvantage as the company, you must strike a balance between to fairly reward all parties. This is tricky and requires planning.

Infinity Bonuses & Blocking

A company may pay an achiever up to infinity levels of commission once he has built a solid organization.

Normally this reward system is useful for people who step up to the challenge to be leaders and are willing to work depth in his organization. Infinity bonuses also reward those leaders who help their downlines no matter how deep below they are within the organization.