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Chapter 7: Choosing The Best Anti Spyware Tool

The bottom line is, "Which is the best possible anti spyware tool for me?"

The answer is complex. There are several things to take into consideration now that you've done all of the necessary research to learn about the spyware options you have. Take in all of this before you make a decision, though.
More Than One

One thing to consider is to have several anti spyware tools available to you to use. Here's the thing. There are some good free anti spyware products out there. After you've done your research and know which ones are acceptable, it can be helpful to pair several together.

Why do you need more than one? As we've mentioned, definitions and updates change. Some may have more advanced or even more specific solutions than others do. Some may look in other files than others. Some are more selective while others are more complete.

Pairing a couple of programs together can often help you to find the best solution. If you do go this route, make sure that you've done your homework. You want to make sure that any product your download is actually clean of spyware itself.

If you do this, you'll also want to be selective in which programs you choose for cost reasons. It would be pretty expensive to download three or four programs that cost $50 each. Instead, look for high quality lower costing products and pair them together.

This is also a good way to get more for the money you plan to invest in this search for anti spyware products.

Having more than one product can be helpful, but let's first plan on getting just the first one done so that you can start protecting your computer.

Find The Experts

There are some excellent webmasters and bloggers available that take the time to meticulously download, run and then review software tools. This is an excellent tool for you to use. They usually offer their services without cost with the sole purpose of educating you.

To find these authors, just do a Google search for spyware bloggers. Then, visit their website and sign up for their newsletters or their RSS feed. Why bother doing this? It's simple. They review products that are available to you.

They take the time to do all of the comparison work for you.

It's a great way to learn more about what's out there and to be able to compare one anti spyware program to the next, in black and white.

When you visit these websites, many of the bloggers or webmasters actually provide a reviewing system for the consumer. Find one or two of the best rated anti spyware products.

Even better is to visit several of these websites and get a good idea about which ones are the very best overall. The ones recommended by several are even better.

One thing to consider about these, though, is that these reviewers shouldn't be making a commission from selling one or the other product. Look for an honest reviewer to take advantage of.

Make this part of your decision process. It gives you not only information about your options but also the expert advice you need.

Price

Let's face it, cost matters to most of us no matter what the benefit of a computer protection level is. Cost should play a role in the type of anti spyware product you purchase.

Remember this rule: Not all free anti spyware products are okay to use. But, the most expensive anti spyware products are likely to be no better than another other product.

You are looking for something in the middle. Here's what you want to consider in relation to the cost of any anti spyware protection tool.

What does the program offer in the way of protection?

In price consideration, it may be cheaper to use a detection and removal tool that can be found right online without cost. But, what you truly need is a tool that will take this to the next step. That is, it needs to protect you in real time, as we've discussed.

If it does not provide this, it is likely to cost you much less. But, if you can't remember to weekly (or more often) visit the location and run the spyware, you are in a potentially risky situation. If you can count on running that type of a check often, then this low cost may be beneficial.

How Do You Get Upgrades?

The next important consideration is what type of updates you can get. If you subscribe to a service, you may be able to save yourself some money in getting updated signatures and definitions for the anti spyware program you install.

We've talked about how programs are updated and why, but the question is, how does this effect your cost of the program. Of course, a program that provides constant monitoring is going to be more costly. But, the updates on these programs usually happen as they are available. Other programs will need you to visit manually to make them happen.

Since most people would have a hard time remembering to visit and get the necessary upgrades, you'll want to carefully consider how this will affect your specific needs.

It may be worth paying a bit more for the protection of updates that happen automatically. That way, your computer is protected against constant spyware threats. There is no doubt that you need to have these downloaded to the software tool you are using. Don't skimp on this as an old, or un-updated or under- updated product is useless.

Is It Part Of A Bundle?

Some anti spyware and anti adware products are actually more affordable if you purchase them with other software products that you need.

For example, you may find that your Internet Service Provider may provide a free spyware and adware scan as part of your subscription to their service.

If you choose to use a program like this, spend a few minutes looking at who the company is and what type of quality the product actually has. Many of the leading ISP's are now offering this as an additional service.

Is it cheaper, though? Often, you can combine the anti spyware and anti adware products you are selecting along with anti virus products. This can be quite rewarding if you are looking for both tools. You definitely need to have these on your system.

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Chapter 5: Article Directories

Find A Relevant Topic

Have you read the newspaper only to get the feeling that the very article that you are reading is already published all over the Internet for a long time?

Those articles are probably taken from article directories from the Internet, and yet it is a viable source for information on any niche!

If you want to drive tons of traffic to your website using a free or low cost way, then article directory submissions are the to go!

Why article marketing is so lucrative is because of the following reasons:

Famous article directories have LOTS of targeted traffic. Thousands of people go to article directories to source for content (e.g. for your local newspaper).

Similar to high traffic blogs, article directories also allow you to brand yourself as an expert.

Some article directories rank high on the search engines – it allows your author bio to rank high on the SERP (search engine result page) and it even passes the PR (page rank) juice to your websites.

Write an article about product or something related to your website. (If you can?t write, don?t worry… you can pay someone as low as $5 to get a quality article written for you).

Once your article is complete, do a search on Google for the search term – “article directory”.

You will find a list of article directories.

Choose one of them and register as an author or an article writer and contribute your article to the directory. It might take a few days or even a week to get an article approved, so make sure you are patient enough to wait.

Once your article is approved, it will remain on the „front page? of that particular niche for a couple of days before it is „pushed down? by newer article submissions.

Rinse And Repeat

One of the advantages of article directory submissions is that you can take the same article and author bio and re-use them over and over again.

What you can do is to „cut-and-paste? the article and post the article to a list of article directories (when in doubt – use Google).

Occasionally, you may find the process too tedious; you can outsource it to someone else for a low price of $27-37 dollars to submit that article for you to a few hundred directories.

If your article is well written, employing this outsourcing method will send a HUGE surge of traffic to your website so you must be prepared. This will not last forever because the articles do not remain on the top page all the time.

Make sure that you are not too „sales pitchy? about your product or your website because some article directories are particular about the quality of the articles. They are after all, looking for quality content, not another sales letter.

Chapter 6: Content Membership Contribution

Another Source Of Massive Traffic

If you have your very own E-product, you can easily submit your product to a high-traffic membership site that provides quality content.

The concept is also similar to blog and article contributors except that it takes it up a notch to E-book creation.

The nature of these content membership sites requires new content to be added in from time to time.

What better way to get your own product in front of the eyes of thousands of resellers and Internet marketers who can?t wait to sell YOUR product for their own profits (assuming that your product has resell rights to it of course).

The Members Are Your Resellers

If your E-product has master resell rights or unrestricted private label rights, you can be sure that your products will be all over the Internet in no time.

Resellers are always looking for products with a complete sales letter to it. If you have drafted out a sales letter that converts well, you can be sure that a lot of resellers will „cut-and-paste? your sales letter and your E-book and sell it to their mailing list.

The same goes for certain PLR products as well.

The most important thing for you to remember is this – your books must constantly lead the readers to your websites.

Your links must be placed strategically in the E-books and as your E-books are duplicated all over the Internet, you can be sure to drive plenty of new visitors to your website – even if they are not in your circle of influence!

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Invest Regularly in Advertising

Those who choose to make their living by sailing on the rough and tumble sea of Internet marketing are, by nature, confident, self-assured people who well understand that investment in many things is a necessity for survival.

They invest in themselves by learning all they can about the products and services in their niche market. They invest their time, their effort, their energy, and, yes, their money in order to achieve success. You are obviously one of those brave souls.

The one investment that every Internet marketer must invest in regularly in order to achieve success is advertising. The old saying, ‘Advertising Pays’ is as true today as it was when those words were first uttered by a long forgotten marketer of years gone by.

It really does pay to advertise. You stand to gain more by advertising than what the advertising costs. That is always a given.

When we talk about advertising and Internet marketing, we are speaking of advertising by a variety of methods that include both free and paid for advertising. All of the methods that we will discuss here are effective ways to advertise.

Some of them will require only an investment of time while others will include an investment of money, as well. Advertising, however, is essential. Advertising should be at the top of the ‘to-do’ list of every Internet marketer every day of the week.

First, let’s discuss paid-for advertising. The fact is you are going to have to invest some money in advertising your product, your service, your website or, even, your free membership website if you are to have any success at all on the Internet. The Internet is a huge place. There are millions of websites. You are going to have to tell people where to find you in this enormous world of the Internet.

When people are surfing the Internet looking for a particular product, service or just information, they always start that search by plugging the key words about their search into a search engine. Search engines are like keys that open the door to information about where to go on the Internet to find what is being searched for and you (your product, your service or your website) will need to be on the other side of that door when it is opened.

This is where PPC (Pay Per Click) advertising comes in. Your advertising budget needs to include a certain amount for PPC advertising. You can set a budget with search engines and limit the amount you will pay each day for PPC advertising. Set that limit as high as you can to begin with and then increase it as you soon as possible.

Another very effective method of paid advertising is to take out advertisements in Ezines that are related to the products and services that you sell. There are thousands of people who regularly receive E-zines in their inboxes about subjects that are near and dear to their hearts.

Most E-zine subscribers actually read the E-zines that they subscribe to and if you have an advertisement in it, they will see it. Advertising in E-zines is a very effective, as well as, cost effective way to advertise.

Usually you can place advertisements in E-zines that have a very large subscriber list for $30 or less per mailing. The beautiful part is that you are advertising directly to your best prospects.

Now, let’s discuss some ways in which to advertise that don’t cost any money. Paying for advertising doesn’t take much time but free advertising requires a time investment. You will always pay something for advertising... either money or time both of which are in short supply when you are an Internet marketer.

These free advertising methods that we will discuss are possibly even more valuable than the paid for ones that we have discussed before because they will not only advertise your product, service or website but, in addition, they will help to build your visibility and your credibility in your niche market.

The first method of free advertising is to write articles and E-Books then submit them to article banks and E-Book repositories for other website owners or E-zine publishers to download and use for free. Articles should never be longer than 300 to 400 words and EBooks don’t need to be longer that 10 to 12 pages.

When you submit an article or an E-Book, you need to include a resource box that includes your name and a link to your website. A link to your website should be on every page of an E-Book. Articles and E-Books need to have attention getting titles that contain key words and the articles and E-Books themselves need to be key-word rich.

The second method of free advertising is to join and post to blogs and forums that are dedicated to topics which relate to the products and services that you sell. Be aware that posting to blogs and forums takes time... and a lot of it. You will probably spend at least one hour per day posting to three or four blogs or forums.

This is, however, time that is well spent. Your signature tag that will be included at the bottom of every post you make should contain your name and a link to your website.

This accomplishes three important things: (1) it is advertising for you, (2) it is building credibility for you, and (3) it is adding links for search engine spiders to count, thereby, raising your PageRank in the search engines.

Link exchanges with other Internet businesses who sell products or services that are complimentary to but not identical to the products and services that you sell can be a very effective way in which to advertise, as well.

Link exchange partners should have a PageRank at least as high as yours and preferably higher. You can find link exchange partners in several ways. You can go to link exchange websites and find them there or you can simply plug key words into a search engine and locate them yourself.