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Chapter 12: Web Directories

Web directories may appear 'pre-Google', but submitting to the best directories has got the advantage that the audience they attract includes individuals who have an interest in a specific topic and, if this really is your topic, you will get to your audience directly.

Web directories existed before the various search engines (SE's), particularly Google, were popular. As their name suggests, web directories are places where differing resources are brought together. Web directories consist of huge amounts of links for websites, arranged in various categories. The websites in a Web directory are listed in a certain order (usually alphabetic but it's not always so) and users search through them.

Although a lot of Web directories provide a search function of some sort, they differ from SE's in 2 ways - the majority of directories are managed by humans and the URLs aren't gathered automatically using spiders but, rather, submitted by webmasters. The benefit of Web directories is that, regardless of how clever spiders become, if you find a human to see and always check the pages, there's a lesser chance that pages will become classified in the incorrect categories.

The disadvantages are that the lists in web directories are occasionally outdated if no human was there to do the editing and checking for a while. This isn't that bad, though, because search engines also deliver pages that may not exist any more. Sometimes, therefore, you may have to hold on 6 months before being featured in a web directory.

The 2nd big difference - no spiders - means that you need to actually submit your own URL to the particular web directory yourself, instead of sitting and waiting for a spider to travel quickly to your website. Happily, this really is done only one time for every directory, so it's maybe not that bad.

When you get featured in a specific directory, generally, you are able to stay there for the length of time you desire and await people (and SE's) to locate you. If a hyper-link to your website appears in a decent Web directory, this is good because first, it's a back-link and 2nd, you boost your visibility for spiders, which raises your opportunity to be indexed by them.

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Chapter 7: Is It Too Late For Me To Start SEO?

The answer to this question is best demonstrated by the following story about a friend of the author's father.

He had an issue. He wasn't sure if SEO could really change his pottery business's direction. He said that pottery wasn't like rock bands and Super Bowl, and no body was thinking about it any-more. Gone were the times when little children were so subservient to every thing simply to learn the art of pot making.

He was about to turn fifty six and had not known anything about the internet. He had never even attempted to put one word into Google's search bar and knew nothing about hi-speed computers. He was, nevertheless, astonished with my Mac and the way my touch-screen cell phone worked. He believed he was too old for SEO but I refused to agree with him.

I opened Google and typed in: 'Pottery in USA'. I quickly said, while pointing to the incredible number of Google search engine results, 'On the web, every thing could be the Super Bowl and rock stars.'. For the 1st time, I witnessed his eyes widen. I quickly knew: he'd try SEO. He'd believe in an advocate of SEO like me.

From the beginning, it had been hard to describe the concept of SEO to him. Irrespective of his age, he was a genuine country man who had been never taken to new technology and was actually a genuine blue pottery artist. I even had to simplify my explanations for him to obtain my message. But, nonetheless, he allowed me to return everyday to show him more about SEO, and he listened each time I spoke. I knew that he was really very interested. At that point, I wasn't concentrating on closing a deal with him or creating a profit. I needed him to understand and experience something wonderful even at his time of life.

Being an SEO professional, I will plainly say that this was the turning point of my career. I had been rejected before and doubted by business people, but this friend of my father just turned sixty five last month and he is still very busy managing his 3 brand new local shops. He has also started online networking groups and has registered on Twitter. He has even got a WordPress weblog to teach people all about the art of pot making.

Obviously, what this story demonstrates is that it's never too late to begin SEO. Today SEO is really a serious business and thought to be an essential tool for internet marketing and promotion. Small entrepreneurs made large amount of bucks by remaining in the top search engine ranks. Now we begin to see the popular brands also investing a significant chunk of money on SEO. This shows how optimization is becoming essential for any sized business.

There are several essential facts associated with the usability of the various search engines which make them a great medium for marketing websites. They are certainly one of the more popular resources globally for choosing the best services or products, both at the neighbourhood and worldwide scale. This means that, whatever the function or nature of one's business, there's a good likelihood that somebody somewhere will be searching for your kind of business on the various search engines.

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Even if you operate mainly as a net business, it pays to take part in trade shows and conventions. Naturally this means you have to set up a demo that will draw in the attention of attendees as they walk by.

At the very least, you'll need a few graphics that will captivate the eye that might be mounted on tables or on the back boards for a demo booth. Along with images, you might need to include a couple of snippets from the text that you utilize on your net site or e-mail promotions.

Recall those crisp and concise bullets that you utilized as part of the e-mail crusade? They now transform into a few wonderful optic slogans to catch the eyes of conference people. Produce a few storyboards that splash those bullets across the facades in colors that will draw in attention.

By utilizing your words to entice individuals to come over to your demo, you've the opportunity to engage them in conversations that will help lead to the collection of candidates that you might follow up on following the show.

Along with utilizing your net text as graphics for the booth, think about reorganizing a few of the info into a slide presentation. This will let you set up a computer display and have the presentation continually running on a loop. Movement helps to draw in the eye.

Individuals will come over and check into your presentation, even if you're presently busy with additional visitors. This gives you the opportunity to make a connection even if you're not free to engage the individual in dialogue at that very minute.

As you're utilizing words that are part of your net site, the people will feel a sense of familiarity when they visit your net business at a later date. You'll likewise need a few printed materials that intrigued parties might take along with them. This will most likely be in the format of sales pamphlets.

Utilize text from your e-mail crusade to produce one easy to read bi-fold pamphlet, then the text from your net site to produce at least a few additional pamphlets that are different in size and form.

This adds a component of visual interest to your published matter, so odds are the visitor will choose one of each. Three pamphlets taken would mean 3 chances to capture the interest of the reader. Chances are you'll need to do little to no editing in order to adjust your net text for hard copy issues.

Bear in mind that when the trade show is done, you likewise have the power to utilize those same pamphlets as part of a direct mail crusade. This kind of application, while not inevitably a big money maker, is commonly worth the investment.

Going with printed mail crusades opens up one more means of acquiring steady buyers. Utilizing your existing copy to achieve the undertaking is all the better for your bottom line.

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14. Gingerbread Man Gimme Some Sugar Christmas Coffee Mug, Adorable Gift and Collectible

With Christmas season just around the corner, it is time to shop for things that you will truly enjoy during the holidays. Shopping for such things would also include purchasing items not just for you but also as presents for your dear friends and relatives. One such item that would truly come to mind is the Gingerbread Man Gimme Some Sugar Christmas Coffee Mug, Adorable Gift and Collectible item, which is a product by Burton & Burton.

This Christmas coffee mug, which measures about 4 inches in height and 3 inches in diameter, features the statement “Gimme Some Sugar” on its side. Aside from that, it also boasts of an adorable gingerbread man that is hanging on its side, which basically makes up the mug’s handle. Although some people think that the handle makes it a bit challenging to hold the mug, it is not something that can get anyone really concerned about it, especially when the mug as a whole is simply adorable.

Whether you want to purchase this item as a gift for someone on Christmas or for your own use, you will definitively love the feeling of obtaining it, especially since it’s priced attractively. In other words, such an item will give you great value to your money, not just because of its design, but also to its functionality.

This gingerbread man Gimme Some Sugar Christmas coffee mug can accommodate up to 12 oz of coffee, hot chocolate, tea, or any other kind of beverage that you want to enjoy. Aside from that, you can also situate it strategically on a certain place at your house, in order to grab the attention of your guests.

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Most importantly, let me make it clear to you that SEO isn't the only way to acquire monolithic amounts of traffic! You see, search engine result pages are in a way simply web pages - like regular sites around the net.

It's only so lucrative to have your site listed on the top of search engine results as many individuals use the search engine to search for info and arrive on the search engine results page. Therefore, loads of individuals see your site's link and you draw in loads of traffic.

The effect will have been exactly the same if your site is mentioned in a site with really high traffic. For instance, imagine what will occur if your site was mentioned on the front page of Yahoo's site!

Your site will receive so much people your bandwidth may go over the limit. So, the trick is to get other high-traffic sites in your niche to link to your site. To do this, you have to give them really firm reasons to link to you - perhaps it's this really thought-provoking article you've placed on your site, possibly it's the ingenious answer to this lifelong issue everybody has had for all their lives. In short, give individuals astonishing reasons or value to earn a link from them.

As an alternative, you might link to a particular high-traffic site that's related to yours and ask for a link back. This process is called reciprocal linking and is a really common process for gaining links.

But, before you even ask for the link, check your own site and ask yourself if you will be proud to advocate such a site to your readers, and whether it will supply valuable info to your readers. In short, make certain your site has its own value and not simply an empty shell devised to draw in traffic!

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Once you have reached your target weight, you’ll want to know how to maintain it so you don’t put all that hard work to waste! Educating yourself ahead of time will help you when you are at the point where you have attained your weight loss goal. You wouldn’t want to ruin the celebration you will want to have, and you of course want to continue on with your newfound healthy lifestyle.

Don’t skip any meals! Remember, your body’s metabolism will take this as a signal that your body is starving and will begin to store fat for reserves. Make sure you keep up with eating your meals, scheduled out as you have been. Besides, if you skip a meal at one point in the day, it could mean you overeat later on when you are just so hungry.

Keep eating a variety of foods. This will help you to keep getting all the nutrients and vitamins your body needs to stay working properly. It will keep you feeling healthy, energized and protect your body by keeping it healthy. You can include choices from whole grains, fruits, vegetables and lean proteins.

Keep up the exercising! Don’t get lazy and slack off on your exercise routine now. You have gained the knowledge of what kind of a workout is right for you, and probably how to change it up every once in a while as well if you had instruction from a personal trainer.

Changing up your routine is a great idea to keep you from getting bored, and to keep your body guessing. As long as you are always combining your cardio and strength training, you will continue to stay fit and feel strong and healthy, all while protecting yourself further from illnesses coupled with your healthy diet.

Adjust your daily caloric intake. Many people wonder if they should increase their daily caloric intake right away. It is probably advisable to do so, but do so gradually. Try starting with just 250 calories more a day. After a week, weigh yourself.

You’ll probably still have lost some more weight. If this is the case, add another 250 calories, then weight yourself a week after that. Repeat these steps until you see that your weight has remained the same when you weigh yourself for the week. If you gained a bit, take away some calories, 100 at a time, until your weight evens out and remains the same from week to week.

Keep drinking that water! Don’t forget to have at least eight glasses of water a day to keep your body working well. Water aides in digestion, increases your energy and helps rid your body of toxins naturally. Plus, you will stay hydrated and healthy.

Keep eating frequently. Eating five to six small meals a day as you have probably already learned to do is a good thing to continue doing, as this keeps your metabolism up, and keeps you feeling satisfied. It is important to continue this as well because you don’t want to fall into the trap of increasing your portion sizes again if this was a problem before. You will throw yourself all the way back to square one eventually. In the very least, you will gain a bunch of the weight back you worked so hard to shed.

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Have you ever heard of the saying "To err is human"? The saying is totally true. As humans we make errors all the time. We make errors in the way that we act about life and the mental attitude that we show towards life.

You have to think about what it is that's really holding you back. Is it a true obstruction or is it the way that you feel about yourself? The hardest obstruction that you'll ever have to deal with is your own negativity.

You'll have to consider that the damaging feelings will discourage you and it will likewise make you feel like you're totally worthless at times. You have to learn how to let go of the damaging feelings and replace it with favorable feelings.

Essentially, you'll have to bear in mind the fact that favorable feelings are the way individuals find their success and happiness. To defeat the damaging feelings you may take care of yourself well.

This means that you'll have to eat, sleep, and exercise the recommended. You might even wish to get into message therapy and traditional counseling to deal with your tension and negativity.

There are a lot of individuals who are not easily discouraged. They work hard for what they accomplish, but at the last minute step down. It seems so stupid to simply cease at last minute.

When you see that finish line you ought to rejoice, but some individuals will simply give up. This is based on dread. There are a lot of individuals who dread success and likewise fear commitment. You have to understand that if you're willing to put in all the work, then you deserve your success.

You deserve all that you acquire from the hard work. To get over your worthlessness, you'll have to learn how to work on yourself confidence. You have to talk your feelings and dreads out when they begin to show up.

Rather than giving up, you have to take your time and consider some of the ways that you may work through the tension. You may simply have to take a step back instead of give it all up.

Then there are the individuals who simply don't work well under pressure. There are so many issues that crop up with the tension and the pressure that most individuals simply can’t handle it. Rather than exploding, you have to take a step back. View yourself and ask why you wish to accomplish this goal. Is it truly for yourself or for the expectations that other people have for you?

You'll have to talk to yourself about some of the dreads that you have and you'll likewise wish to talk through some of the pressure that you're feeling.

A lot of individuals don't recognize that their support may seem pushy and pressure at times. You simply have to take a step back and talk to those who are coercing you and ask the other people to merely have faith in you.

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If you were given the word, suppose, “apple”, and then you might do something like this in order to recall what an apple is: “red, round, sweet, doctor, tree and fruit”.

Which as you are able to see is where such matters as “an apple a day keeps the doctor away” might be a saying that individuals regularly utilize in order to recall that eating great healthy foods, like fruit, will keep them from getting ill.

Likewise, if you were asked by a few what the 7th letter of the alphabet was, then the chances are you'd start off by stating to yourself “a, b, c, d, e, f, g” and then aloud you'd say G.

During this you’ve been utilizing affiliation, as you know that the first letter of the alphabet is A and you've kept on going through them till you've ended up with the letter that you were seeking.

While many individuals think that they've a bad memory, really, they don’t. As a matter of fact, most of us have truly good memories; it’s just that we're not well practiced in utilizing them to their full effectiveness. Yet, if this is true, then why do a few individuals find it so grueling to recall certain affairs?

As previously mentioned, our memory works utilizing affiliation. If there's no obvious affiliation between particular matters, then it makes it very hard for us to recall them. Suppose, for instance, you need to recall that the plane you're catching takes off at 2pm. But, as there's nothing about this certain plan which would suggest the number 2 to you, then it's easily blanked out, and unfortunately you might find yourself missing your flight.

But, if as mentioned above, our memory works by affiliation, then we should actively work at discovering a way to produce an affiliation between the two bits of data relating to the flight.