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As you're starting to create this new trigger/anchor, you can intensify its power and make it even stronger by using a technique called "stacking."

Stacking simply means that you will use multiple arousal stimuli and link (or stack) them onto the same (single) trigger.

Each time you stack an arousal stimulus, i.e. anything that gets you aroused, onto the same trigger, it becomes more powerful, more effective.

For example, let's say that you started off by deciding to use an erotic movie/video to get aroused, in order to install your arousal trigger today.

Well, you can use that same movie/video to install your trigger tomorrow, which is the standard method.

OR... you can use something else, say the picture of your favorite movie star or super model that gets you aroused, to install your anchor tomorrow.

And, the next day, you could use visualize/revisit a memory from your past that always turns you on every time you think about it...whether it was an intimate encounter with an ex-girlfriend, a steamy one-night stand, the thought or sight of something taboo or forbidden. or whatever.

The point is, you can use more than one arousal stimulus to install the same trigger. And you can swap the stimulus around.

However, each arousal stimulus you use must be strong enough to give you a strong powerful erection, because that is what you are installing.

Now, here's what's interesting... you can use multiple arousal stimuli during the same installation session too.

In other words, you can use the movie/video to get aroused and install your anchor today. Then, immediately after you do that, you can use another stimulus (say the picture of your favorite model) to re-install the anchor just minutes later.

You can actually do this as many times, back-to-back, during the same installation session.... as long as you're only installing a strong erection each time. If any of the stimulus doesn't get you completely hard, do not use that to install the trigger.

The bottom line is, you can use anything and everything to install your anchor...just as long as those stimuli get you fully aroused before you install your state.

The more stimuli you can stack on top of the same trigger/anchor, the better.

(But remember... you don’t want to install any negative or sad memories. So, if you’re using a stimulus from your past experiences, say an ex-girlfriend that got you incredibly hard, don’t use it if the breakup with that person was sad, ugly, or otherwise negative.

Keep your triggers as emotionally clean as possible - aside from the obvious “arousal” emotion, of course.)

Collapsing Disruptive or Negative Triggers

Okay...what most of us never realize is that there are existing triggers, that got installed somewhere along the line - without our conscious thought or permission, that can actually get you to lose an erection, or even make you temporarily impotent.

You could have the hottest, sexiest person in front of you - naked. Yet for some reason, you just can't seem to get it up, no matter what you try.

It could be performance anxiety...but it could also be a past negative memory or experience that is causing an existing 'bad' trigger to be fired. (Just like the negative ex-girlfriend breakup scenario mentioned earlier.)

Or...another fairly common experience for men is, when they are performing oral sex on their partner, they tend to lose their erection - either partially or completely.

(Focusing on another person can do that sometimes, especially if you don’t particularly enjoy giving oral but feel obligated to do so. This is also how women feel, by the way, when they feel obligated to perform a particular act for you. Using guilt or force is almost never a good idea.)

The point is, it may become difficult for guys to get the erection back as strongly as before. Thus, the night is ruined for everyone.

So, how do you fix these kinds of problems?

The good news is, they are all fixable. The less-good news is that you will have to figure out what those pre-existing negative triggers are - for you.

They can be different for each person. So, you'll have to start paying attention to what's causing you to lose your erection, and when.

Let's say, for example, that one of your personal instances of erection loss happens when you're giving - performing oral sex on someone else.

To fix that, all you would have to do is to weaken the existing trigger by linking oral sex to something that does turn you on. By doing so, you will either cancel the existing negative trigger...or even dominate that trigger with a more empowering one.

One way to do this would be to simply fire-off/active your (working) arousal trigger the next time you're performing oral on someone else.

It may take a few tries before the negative trigger is collapsed. Each time you do this, the negative trigger will become weaker and weaker till it finally collapses or cancels out.

Another way to do this (in a private setting) would be to imagine/visualize yourself performing oral sex on someone. And, while you're visualizing this, you could stroke your penis to initiate an erection.

Doing the above several times would also link performing oral sex to the pleasure of stroking your penis, and to having an erection. (You could also do the above while you’re actually performing oral sex.)

Once you get the hang of this "installing trigger" business, you can get creative with it and use all kinds of ways to "link" one thing to another.

And, you can start to collapse all of your negative triggers while making your useful triggers even stronger. Because each time that you collapse a negative trigger...each time that you remove an obstacle from it's path, you can't help but make your positive triggers work even more powerfully and effectively.

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Building A List Through Joint Ventures

Joint ventures are another effective way to build an email list. They can take many forms, but the basic idea is that you are partnering up with another marketer in your niche and helping one another grow your email lists.

When the term JV is mentioned, most internet marketers think of ad swaps. You send an ad to your list for your JV and they do the same for you. Some of your subscribers will join their list and some of theirs will join yours, so you both benefit.

Ad swaps can definitely work well, but one of the biggest drawbacks is that you have to already have a list to make them work. If you have no list, it's going to be pretty tough to do a swap with another marketer.

If this is the case though, there are other ways you can approach a joint venture deal. Maybe you do all the work to create a new product, which your JV partner can then promote to their list. All the buyers get added to your email list after purchasing, so you're building a list of your own in exchange for the work you did.

Or maybe you create some sort of freebie that your JV partner can offer to their list exclusively. This could be a report or ebook, an audio interview or a webinar with your partner, for example.

There are lots of ways to arrange JV deals even if you don't yet have a list of your own. Just be creative and think about what you can offer in place of additional subscribers to your partner's list.

Another thing to consider about joint venture deals is that you don't have to go after the "big guns" in your market right off the bat. In fact, you're probably better not to. Look for smaller marketers who have built somewhat of a following but aren't necessarily well known yet.

These people will usually be more open to smaller JV deals, and you can leverage the results you get with them to go after bigger and bigger fish in the market. Eventually you'll have enough resources to land JV deals with the best-known marketers in your niche if you want to.

Building A List Through Giveaway Events

Giveaway events are a popular way to build email lists, particularly for people who are starting from scratch or have relatively few subscribers. These events are made up of a bunch of marketers working in the same niche, each giving away some type of freebie in exchange for subscribing to their list.

The idea behind these events is that all the marketers involved will promote the event to their own lists, and those people will subscribe to various other marketers' lists to get the freebies being offered.

If everything goes according to plan, everybody involved will gain subscribers on their own list.

These events don't always work out quite like they sound, however.

For one thing, many participants don't email their lists, or might only email a small portion of them, so you don't get as much exposure as you think.

And because there are so many marketers involved in most of these events, even if people do sign up for a bunch of lists, they can quickly get overwhelmed with all the email they start receiving.

Many marketers in these events take the "churn & burn" approach to email marketing.

In other words, they hammer people with emails until they either buy or unsubscribe. When a bunch of marketers take this same approach, it doesn't take long for the subscribers to lose interest and start ignoring the noise.

There are a couple of things you can do to help improve your odds with these giveaway events.

First, look for events that have some clear rules for how the participants have to promote them. If they require all participants to email their lists, or they get removed from the event, it will help ensure everyone promotes it.

It's also a good idea to choose events that review the products being given away. Look for events that require relatively new products and don't allow duplicate products from multiple marketers. This will help ensure a higher quality of offer, which means visitors will be more likely to subscribe.

Finally (and most importantly) don't take the same churn & burn attitude that many other participants will.

Treat the people who subscribe to your list with respect, and provide them with some serious value in those all-important first few emails you send via autoresponder. If they're getting a bunch of crap from most of the lists they subscribed to, and you're one of the only ones giving them real value, they're going to be a lot more likely to stay subscribed to your list.

Using Viral Marketing In Your List Building

Viral marketing is one of the most effective ways to build your list, but it's also one of the hardest to implement. The way viral marketing works is that something you create gets shared by other people, then those people share and so on - creating a self-sustaining source of traffic.

You've probably experienced it with things like funny videos or images. Someone sends you something that's funny or interesting, and you share it with other people on Twitter, Facebook or however you choose. A certain number of those people share it with their contacts, and on it goes.

The problem with viral marketing is that it's not always easy to come up with something "sharable" like that. You might think something you create is the funniest, most clever thing ever, only to wonder why nobody else agrees.

There are some things you can do to help kickstart a viral campaign, however.

The first thing is to create something that has a higher chance of going viral in the first place. While useful content is okay, if you can create something that is somewhat controversial or even mildly offensive, it's going to have a much better chance of getting some traction.

People are a lot more likely to share things that they either agree or disagree with strongly. If you can create content that really polarizes your audience, it's a much better starting point.