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People will not become instant fans of your brand, even if it's a product they adore and use regularly, if you don't offer them a reason to. In other words, you need to engage people and offer them an incentive to become your fans.

Some of the most common tactics include contests that require users to sign up to take part with prizes ranging from products to gift certificates, or offering discount coupons to those who join. The advantage to these methods is that once a customer agrees to input their Facebook information, a link to the contest will then be published on their wall as well, which leads to the contest becoming viral.

If you cannot afford to offer discounts or giveaways, another option is to simply ask your customers to become your Facebook fans. You can do this by advertising your social media pages on all your outgoing emails, existing websites and other advertising mediums you may already be using. You might be surprised how effective this approach is.

Remember that having a large following on Facebook is not simply about increasing sales but about increasing brand awareness as well. The more people are talking about your brand, the more sales you will eventually make because word of mouth advertising is one of the most powerful sales tools in the world.

Another interesting strategy is to use social media sites in a loyalty program. For example, you could offer customers two points for every purchase they make from you and another point if they become a fan and post about their purchase on their Facebook account. Once they reach a certain number of points you can offer them a freebie of some sort. The traffic and sales you generate will more than offset the costs of running the campaign and you will have the added advantage of having built a loyal following as well.

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A squeeze or landing page is a page that people have arrived at by clicking on a pay per click ad, a link on a website, a banner ad or even from doing a keyword search. Your goal with a landing page is to get people to take action. You either want them to click on a buy button, sign up for an affiliate program, buy an e-book, sign up for a free e-course or subscribe to a newsletter.

When you have a product or service to sell, you have to have a way to introduce that product to people. This is very effectively done with a landing page. However, you cannot just throw together a page and then expect people to flock to it and buy what you're offering. You must put thought and effort into the website so that you look credible. Your site must be rich in content. If it's not, people are going to become annoyed and your reputation may even become tarnished.

Finally, you must convince them to give you their information. You must tell them exactly what you're offering, what you plan to do with their information (such as send them a newsletter) and you must let them know that their information is being compiled in a list. The more honest you are with your subscribers, the better they'll react when they receive your first communication.

The squeeze or landing page informs the visitor of the benefits of the product or service you're offering and it also forces people to give you their information before they can access the actual webpage that promotes the product or service. It is essentially a bribe. You generally promise to give them access to a free product in exchange for their information. This is one of the best ways to build a list that you can then use to sell to again and again.

Your landing page must provide valuable information or else it won't get the response you're after. After all, the people who have found your landing page, as long as you were marketing correctly, were searching for what you have to offer. As long as you provide some of the information they want, you'll do well.

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We all know the clichés about the amazing feats of the best salespeople, likened to being able to sell ice to Eskimos and sand to Arabs. As a copywriter, you are, whether you like it or not, a salesperson.

Some people may not like the implications of that. After all, doesn’t your heart sink when a salesperson appears on your doorstep? Don’t you perform a quick detour like a pro footballer avoiding a tackle whenever a salesperson heads your way in the mall?

Copywriters need to feel comfortable with what they are doing. This is crucial if you are to produce your best copy. Remember that selling is just about the oldest profession on the planet (there is one supposedly older, also vaguely sales-related). Get rid of all the salespeople and everything stops. Stores close down and trade disappears, locally, nationally, globally.

Copywriters are part of a noble profession without which the world could not operate.

You need to want to sell ice to Eskimos to be a copywriter. You can’t judge the rights or wrongs of the issue. It is not your job to decide whether anyone truly needs what you are promoting; you just need to promote it when asked to do so. Look around your home and count the items you truly need to have in there to survive. There won’t be much.

To write effective copy, you must be passionate about selling, not just writing. Passion is the key that unlocks the door through to that VIP lounge where only the top copywriters get to chill out after a job well done (and well paid).

You must have met a salesperson who made you feel enthusiastic about a product you never knew you wanted. That’s the effect your writing must have. Equally, you will have no doubt encountered the opposite type who approaches you with the sale already lost in their mind. It’s in their expression, their gait, their voice. Be mindful that it is possible to inject all those negative elements into the written word. If you sit down to a copywriting project feeling bored by the whole prospect, then you are doing your client and your talent a huge disservice.

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What you are about to learn has been applied by the pros in the game for some time now. Regardless of that fact, it still works a treat. All you need to do is work the system with the following sneaky tactics, and your traffic from article directories will experience a new sense of life.

By now you know the exact framework on which to build and write your articles. What follows next is the butter on the bread, the icing on the cake. This is why you bought this eBook in the first place, and I'm confident you won't be disappointed because what I'm about to teach you is not known by most marketers using article directories.

As a matter of fact, I doubt that it will ever be known to them. These secret tactics have been carefully protected by the most successful article marketers for obvious reasons. Now you can follow in their footsteps and dominate any niche you want.

Before I tell you this information I want to stress something VERY important to you. What you're about to learn borders on grey hat marketing. Don't get me wrong, there is nothing unjust about it, but you should think about how to cover your tracks if you want to preserve this method for a long time to come.

I'm not stating this lightly. These “secrets” are actually worth a lot of money if used correctly. Therefore you want to cover your back very carefully. EZA is very particular with their rules. Not following my suggestions below might get you banned, while your competition will keep on exploding their traffic with the tricks in this eBook.

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The value of split testing lies in the fact that you will be able to increase your CTR exponentially in time by identifying what works and improving on it. The idea is that you run two or more ads in parallel for the same keyword and then, according to your CTR, keep the ad that offers the best results. Even a small thing such as capitalizing words in your URL can make a big difference to your results which is why split testing is so important.

Google allows you to easily test different ads against each other by automatically alternating the ads you assign to a specific ad groups. It will subsequently show you the number of impressions, the clicks as well as the click through rates for each ad. While you can test as many ads as you like, its best you stick to only two at a time for faster results.

Once you have at least fifty clicks for the two ads combined you can make a decision as to which ad you wish to keep and which you will toss based on your CTR. Don’t rush this part because any less than fifty clicks will not show you an accurate picture and you may end up throwing out an ad that could have converted quite well.

One note, though, is that you need to remember to set Google to show both ads fifty percent of the time each. Otherwise, Google will automatically show the one that is receiving more clicks and you won’t gain an accurate picture.

While initially you are probably just looking for the highest CTR, you should wait a little longer if you can afford to and, using Google’s conversion tracking, find out which ad has a higher conversion rate as well. Remember, even if the ad has a lower CTR but generates more revenue, then it’s the one you want to keep.