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It is important to eat right, but it is also important not to become obsessive about it. That is when the problems begin.

Obsession about eating right could lead to several complications. You might get unduly stressed out several times. When you are stressed out, you release a hormone known as cortisol. This has an adverse effect on the body. Cortisol slows down the metabolic processes of the body and hence the weight problem gets much aggravated.

This is just one reason why you should not get obsessive about eating right. There is also the problem that you might be depriving your body of the required amount of nutrition by drastically reducing your food intake. You might not be getting the vitamins that your body needs to develop properly and that could lead you to problems with dietary deficiency diseases. Also, impaired nourishment may cause anorexia, a condition that can open up a whole Pandora's Box of health ailments.

Then there is the social aspect to consider. Wittingly or unwittingly, you might be tormenting other people with your food obsessions as we have seen earlier.

Hence, it is important that you don't carry your eating right habit so far that it becomes an obsession. You are doing this to manage your life, but don't let it control your life.

The best way is to treat yourself once in a while. Let yourself go on that one day of the week. Take your family along. This could be a Sunday dinner. This is the day your family knows you permit yourself to eat anything. Have a glorious meal that day, mostly as a reward for keeping up through the week. In fact, if you take this in the right spirit, every Sunday could be a sort of festival for you.

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Another option that many women with PMS might consider is the use of across the counter drugs to deal with their problems.

No doubt many women are tempted to use across the counter painkillers to offset the physical pain associated with PMS. However, before you do so, you should again understand that even widely available across the counter drugs do carry the risk of adverse side-effects.

For instance, NSAID’s like ibuprofen and aspirin are widely available in drug stores and pharmacies but this does not necessarily mean that they are 100% safe because we again comes back to the fact that no pharmaceutical drug can be completely relied upon to be totally safe.

To highlight one very common example, aspirin comes in many different formats, often combined with other pharmaceutical drugs to form a slightly more powerful painkiller than it is when taken on its own.

Hence, whilst aspirin taken on its own will sometimes cause heartburn, nausea and an upset stomach, in more extreme situations, it can also cause breathing difficulties, tightness in the chest, bloody or black stools, severe stomach pain, unusual bruising, vomiting, nausea and dizziness.

Aspirin and other NSAID’s can adversely affect the normal functioning of your kidneys, leading to greater levels of water retention (which as a PMS sufferer, you really don't need) and of course, as with most drugs, an overdose can be fatal.

If however aspirin is taken combined with Codeine (as an example), the common side effects ‘list’ can be extended to include constipation, drowsiness, dizziness, light-headedness, upset stomach and blurred vision. The less common side effects might also include difficulty following, heavy or labored breathing, severe drowsiness and unusual bleeding.

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Chapter 7: Building People’s Trust

Summary

You aren’t an expert till people begin trust you for doing things well within your niche.

Building People’s Trust

You cannot be an expert if you confine yourself to the four walls of your home. Expertise is like fragrance; it has to spread in the air for it to be felt. You have to make sure that you go out and make other people understand that you are an expert. And you have to work at building people’s trust.

One of the best ways to do that is through teaching other people what you are an expert in. This teaching can come through a host of avenues, through various online and offline methods, but eventually this is what brings you higher into people’s trust books. If you are able to put your own spin on things and teach them in a way that others haven’t experienced before, you will be working much better at establishing your credentials as an expert on the subject.

Do not let any opportunity pass you by. If there is a social event regarding your niche, such as a workshop or a seminar or even a training course, make sure you make your presence felt in such an area. These places give you a chance to mingle with other people in the field and they understand that you are truly interested in the field because you are taking the time out for it. Gradually, they will begin treating you like an expert.

The Internet is the best way to establish your credentials. The article directories that we have mentioned before are also places where you can submit your own written stuff. Do that. Write some articles and post them on the Internet. This would be a very good way of showing the world at large that you know your subject well.

Write a blog. Blogs give you wonderful visibility on the Internet, and hence help in building people’s trust. You could build a free blog on Blogger or a paid one on Wordpress. When you have a great blog, there are chances that this blog will turn up when people all over the world search for specific information. It gives you the chance to respond to them as well. It is a great way of interacting with people who are interested in the particular subject and show them that you know your stuff.

Chapter 8: Becoming Visible - Selling Yourself through High Visibility

Summary

What is seen more, sells more. That’s the rule of advertising.

Becoming Visible — Selling Yourself through High Visibility

It is all quite well that you become an expert at something, but a time will come when you will want to use your expertise to make money. For many people, becoming an expert is a route for making a good amount of money. You have actually already embarked on this journey - you have begun building people’s trust, which means you are gaining high visibility too and people aren’t minding buying what you intend to sell later on.

The role of the Internet cannot be downplayed here. This is the age of the Internet; people are using the Internet and its resources for just about everything. If you want to make money from your expertise, you can use the Internet too.

Build a website. That is the best way to stamp your credentials. It is just as well that you have a lot of articles live, and probably a blog even, but having a website sort of clinches the deal. You make people know that you are in here for the big game. Your website will have various components, but one of the most important components would be the landing page. This is where you kind of “sell” yourself. You tell people what products you have in your oeuvre and how they can go about buying it. These products could be anything - it could be an e-course or an eBook or a CD. Basically, it will be something that shows people you know your stuff and you are now capable of training others to learn it too.

There are several ways in which you can promote your website on the Internet, and search engine optimization (SEO) is one that online marketers use most often. This is the application of various tactics that help boost the rankings of your website on search engines so that if anyone is looking for information using them, your website appears in the search results page.

Invest some time in learning about SEO. Whatever it is you are an expert at, if you want to highlight your expertise on the Internet and make a great amount of money from it, you will need to harness al these search engines to do your bidding, literally!

Chapter 9: Expertise Lies in What You Want to Achieve

Summary

Expertise is not about what you know; it is more about how much you need to know and how much you want to achieve.

Expertise Lies in What You Want to Achieve

To a large degree, being an expert is relative to what you want. Think about it. If you want to be an expert at just fixing the engine of a car, you will try to specialize in just that. You won’t bother yourself with other things. But if someone wants to be an expert at fixing up anything that goes wrong with the car, mere expertise with engines won’t matter to them. Just so, if you want to be an expert at something, you may become that, but you must remember that there is always a larger domain for everything.

So, you can be an expert at something, but in the larger picture, your expertise won’t stand its ground.

Expertise is relative. It isn’t absolute.

That is why, when you start out thinking, “I want to be an expert at this,” define the “this” part properly. You have to be very sure in your mind what it is that you want to be an expert in and you must work so that you achieve that.

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It is a wonderful way of making people interested in you – give. Give something always. Even giving your visiting card is giving, and it helps. People won’t right away want to be associated with you, right at the first moment they have heard about your opportunity. They will want to bide their time. However, they might go home and then think about you, suddenly get that interest generated in you and then want to call you up.

But we are not talking about such giving. We are talking about giving something material, something of utilitarian value, probably. Think about giving a small gift like a keychain or a bookmarker. These things don’t cost much, but they will be used and therefore you will be remembered. This is a good way of networking. Even multimillion corporate companies tell their employees to network using such things.

You can also give in other ways. Organizing a small fête and inviting some people who might be potential candidates for your network will work too. You can be frank about it. Tell these people you will explain to them your new business opportunity. Many will still come because it involves free drinks and dinner. Some will even feel obliged to join in because you fed them!

More importantly, when you socialize with them in this manner, they get to know you better. They understand the kind of personality you are. Many people equate business with the businessperson running them, and this is much more profoundly seen in the networking world. A lot of people might join your opportunity because they begin to like you. Hence, in the networking world, it is important to indulge people sometimes. The word of your gifts passes on quickly and sooner than you think a lot of people will be interested in the opportunity that you are promoting.

Giving such things might be heavy on your wallet, but when you think of the returns that you get, they really seem to be a good idea.