Ebook Sample Content Preview:

The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you don’t have to pay so much to make yourself a good list of loyal followers. Having a satisfied web traffic and visitors allows you to put up a foundation wherein you can build an opt-in list and make it grow from there.

An opt-in list allows you to provide newsletters to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry your represent via an e-mail. But that doesn’t mean that all of those who subscribe read them at all. Many lists have been built due to an attachment with free software or for a promotional discount and such. Some are not really interested in receiving e-mails from companies and just treat them as waste of cyberspace and delete or trash them without so mush as opening the e-mail and scanning them.

You can change all that. While forwarding an email message is relatively after producing your newsletter. Getting people to open them is not as easy. You don’t want to waste all the time and effort used in making the newsletters, you want people to read them and have their interests piqued. Interested enough to go to your website and look around and most especially purchased and acquire your products or services.

One of the numerous ways you can tempt or persuade your subscriber is by providing a well thought out and well written subject. The subject of an email is what is often referred to when a person or a recipient of an email decides whether he or she wants to open or read an e-mail. The subject could easily be regarded as one of the most important aspect of your promotional e-mail.

Your subject must be short and concise. They should provide a summary for the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail. Remember, it is not necessarily true that a subscriber opens up subscribed mails.

A good subject must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spends only a few seconds looking over each subject of the e-mails he receives. You must grab your reader’s attention right away.

Ebook Sample Content Preview:

More than anything else, the key to success in business depends on how and where you advertise.

You must advertise or forever remain unknown.

If you have "the better mousetrap"; you have to let the people know about it, or your ideas and efforts will come to nothing.

Everybody seemingly has an idea for a product, a service or a "how-to" manual of some kind.

Many people spend half their lives perfecting a product, learning how to perform a special service, or writing a book...

Only to end up penniless and heartbroken because "no one beats a path to their door" to buy whatever it is they're trying to sell.

In most cases, it's a matter of whether you want to "go down in history" as just another inventor, hard-worker, author or you want to "sell a product and enjoy the rewards."

Always do some basic common sense product analysis and market research before you begin building, learning or putting together something you want other people to buy.

The same kind of "research" will save you time, money, and frustration, if you apply the same principles to every opportunity that arouses your interest.

Ebook Sample Content Preview:

Every email marketer needs a squeeze page. After all, a squeeze page houses your opt-in form and provides a place for your contacts to find you, evaluate what you are offering and make the decision to become an active subscriber of your list.

When it comes to developing fully functional, effective squeeze pages that drive in traffic and flood your autoresponder with fresh, hungry buyers, there are a few elements that absolutely must be implemented into your opt-in page.

For starters, a squeeze page is very similar to a salespage in terms of its primary function is to pull in customers and motivate them to take action, in this case, subscribe to your list.

That call of action is essential in creating high preformance squeeze pages, and you must place emphasis on ensuring that your visitors are directed to fill in the opt-in form, otherwise they will not be added to your list.

Apart from its main intention however, a squeeze page and a salespage's actual structure is very different. With sales pages, they are typically designed to offer as much information about a particular product or service as possible, since the main focus is on transforming a visitor into a customer.

With a squeeze page, you aren't asking your visitor to make such a decision, in fact, with squeeze pages you essentially offer something for free, as an incentive for that visitor to become an active subscriber, so the approach you take when designing a squeeze page is very different from a traditional sales page.

The power of an exceptionally targeted list is truly incredible, and the more focused your list is, the easier it will be to generate revenue from those subscribers.

Keeping this in mind, when you develop a squeeze page, you need to have a strong focus on your market, and design your offer around an existing problem, need or question.

Generic squeeze pages rarely do well, in fact, when it comes to list building, the more relevant your giveaway is, the better your campaign will do, both in initially building a list and then in being able to cater to it.

Ebook Sample Content Preview:

Basically, we created a simple email ad for the product and planned on having a link to the sales page in the email.

Then, Headstrong Media helped us create an "email creative" which consisted of a SPAM-FREE HTML email that was sleek and professional looking, got the point across to the consumer and linked directly to the sales page. When I say SPAM-FREE, I mean they actually run the HTML ad through a SPAM checker software that gives them a rating as to how likely the email is to show up in people's SPAM folder. That doesn't mean the emails are illegal, it just means that VERY OFTEN, html emails will get filtered through by a SPAM filter. Sometimes just by using certain words in an email, it can get trapped by a SPAM filter... It happens all the time.

My client decided that he wanted to email 10,000,000 people. That's right, TEN MILLION people. He had to cough up some money for this of course to do so, but boy did it pay off! (Like ANY business, making money requires an investment of some kind.)

As I recall, his stats weren't even that great... He only received about a 20% open rate which gave him TWO MILLION people that saw the sales email...

And then ONLY A 10% Click-through rate (CTR) on the link to the sales page. That gave him 200,000 targeted visitors to his website!

The product offer converted at about 2% giving him 4,000 purchases netting him about $26 each... Which brought him around $104,000! This brings him very close to $100,000 in profit and it was all done in less than 60 days.

This can obviously be done with an affiliate offer, a squeeze page, etc. or to offer your own product(s) or service(s). So if you are promoting a product via Clickbank as an affiliate, you can easily set up an email campaign and all you need to have is a landing page with your affiliate link embedded and a compelling email offer... And you are good to go!