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Free reports are hot items today among Internet marketers. Most of the very savvy ones have discovered just how valuable a free report can be and how it can serve to help build those all-important opt-in lists. Free reports do help to build opt-in lists, that’s true, but they can serve other purposes as well.

A good free report is something that your average, garden-variety Internet surfer actually seeks out all by himself. You never have to beg people into taking free stuff. When a surfer is looking for information on any given topic, the first thing they usually look for are free reports on the subject. People do pay for information but only after they have gotten the free information first and are looking for more specific and detailed information. One thing that you can absolutely count on, though, is that people will download and read free reports if they are interested in the topic of the report. That’s a given.

So, the next question is how do you get the most mileage out of a free report? After all, that ‘free’ report is only free to the people who download it. It sure isn’t free for you, the marketer. You have spent time, effort and energy writing it yourself or you have paid a ghostwriter to write it for you so you need to get something back, right? Yes, you do need to get something back and that’s what we are going to talk about.

The first, and maybe the most important thing you get, is the name and email address of the person who downloads your free report. That is usually the main object of producing a free report, after all, but you benefits don’t have to stop there. There are other ways to profit.

In a free report, you can strategically place advertisements for your affiliate products or even for your own products. Now... the free report cannot be a blatant advertisement... hat is just not acceptable but that doesn’t mean that you can’t place links to products or services that you will make a profit on, does it?

You do need to use good judgment and possibly some restraint in placing links to products and services that you can profit from. Remember that the people who have downloaded your free report didn’t expect nor want to get yet another advertisement. They intended to get information and information should stay the main focus in your free report.

You can add links to products and services that you make a profit on but only within the context of the information being supplied to the reader. For example: if within your report you are discussing the importance of providing a dog house for a dog, you can include a link to a dog house product that you will make a profit on. What you can’t do is expound on the virtues of the dog house that you will make a profit on. In other words...you can’t advertise it.

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Have you ever wondered WHY people sell their “secrets”?

It’s running out of time. Not as effective as it once was. They see the light at the end of the tunnel. Haven’t you noticed how quickly Adsense died once multiple page generation software hit the market? The guys using it KNEW it would be short lived.

Want the praise of discovery. Have you seen the FedEx commercial where the guy made ONE right decision in a meeting then used that as his life-anchor? Some want this. They want the praise that comes with sharing something new and being smart.

Nice. Believe it or not some guys. Some just want to help the “other team” out a bit. That’s what Travis has done with BM. Sure, he’s going to do some affiliate sales, but for the most part, he’s just a good guy looking to help.

Money. They know the idea is good and won’t lose effectiveness. Relationship forged with those helped may create income down the road.

If you have some secrets you feel like sharing here’s what I’ve noticed: People argue, critique, and whine when FREE tips are shared. They see no value.

If you have VALUABLE information, then sell it. I’ve ordered dozens of WSOs and will gladly continue to pay for great ideas and concepts.

The Key: The reason this is part of your P.L.A.N. is that you should be creating some valuable processes. WORTH selling even if you give them away.

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You know the difference an idea makes. You may not realize it, but if you look about you where you work, in a large office, on an assembly line, in the government, on a salesman's beat, in a small store, in a laboratory, in the shipping room or the executive suite, you will see the difference an idea makes.

You will see the difference in the men who move ahead. You will see it in the products which make sales records. You will see it in the business which prospers. You will see it in profit and loss statements, on the stock exchange, in the delicatessen which closes, in the headlines. You will see it in your home and other homes, in the family which does things, in your church and lodge, in your political party, in your government. The one quality which turns the ordinary into the extraordinary is ideas.

For example, visit the engineering department of a large manufacturing company, say in the field of electronics, and you will see row upon row of drawing boards and row upon row of engineers, all in shirt sleeves, who look remarkably alike. And they have much in common. Each man in the room has an engineering degree, each has been graduated from the company training program. Most of the men are married, have about the same number of children and the same number of bedrooms in their split-level homes, about fourteen payments left on the car, and seventeen years to go on their mortgage. They all get the same pay, give or take a few dollars.

If you came back in a year to that vast room full of seemingly identical engineers you would see that a strange process had taken place. One man way back on the left had moved his slide rule and drawing pens up to a drawing board at the front of the room. Another came in one day and sat down at a desk, not a drawing board, in an office down the corridor. Still another, apparently lost in the center of the room full of shirt-sleeved workers, moved out to the front office and started to wear a suit jacket and carry a brown leather dispatch case to work instead of a lunch box.

This process might seem strange, mysterious, and completely nonunderstandable viewed from a distance. You might feel like an anthropologist on a South Sea island viewing some native rites that were unaccountable. But if you investigated you would find an enormous difference between the look-alike men in the look-alike shirts in the hangar-sized workroom: the men who moved ahead had ideas.

Sure, not all the ideas were good ones, not all of them worked, others were too expensive, still others had been tried before. But they were ideas, that ingenious, creative element which makes all the difference in our lives. Notice I said they had ideas, not an idea, and they expressed those ideas. Actually they had a flood of ideas, and, in effect, the whole engineering department depended on the creative energies of a tiny minority.

That fellow on the left was working over a drawing when he had an idea for a new material which would make a better part, at less cost. The next day he worked on another part and realized that one of the manufacturing processes could be eliminated by a redesign. A fortnight later he saw how the company could save money by purchasing stock screws rather than tooling their own connections. All year long he kept seeing the same products and processes as the rest of the men in the room, but in them he saw problems, and then he thought up solutions to those problems.

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62) Sell an Idea – A lawyer knew how to make a million dollars in a year with one person and three associates. Since many attorneys don’t make that much, he codified his knowledge and had someone sell it. A realtor had a list three times better than anyone else, so she trained other realtors for a fee. A lumber mill knew how to kiln dry wood and get greater quality wood in less time with half the energy cost, saving him millions of dollars. He taught his techniques to other lumber mills. If there’s something remarkable about your business, or something you know how to do better than 99% of everyone else, you have an opportunity to license or teach your skills to others.

63) JV With Your Suppliers – Your suppliers generally want you to be more successful, since it means more sales for them. They may fund sales people, mailings, extra staff, etc. You’ll never know unless you ask them.

64) Seek Out Other Business That Cater to Your Market – I used the lawyer and accountant example above. A realtor may JV with moving companies, custom framers, carpet cleaners, pest control services, lawn care companies, painters, electricians, plumbers, the list goes on. Just be sure to JV with those businesses who have products and/or services your customers may need (i.e. a realtor JVing with a video game company doesn’t make much sense).

Make a list of businesses who want and need a constant flow of leads: lawyers, doctors, dentists, realtors, home remodeling services, carpet cleaners, pest control services, etc. Broker deals between them where there is a fit to generate leads.

65) Leverage Buyers and Sellers – A business broker sent a letter to 30,000 CPA firms saying “We’ve got buyers ready to pay all cash to buy your practice whether you stay or not.” 500 people responded, so he took those 500 people out and mailed the other 29,500 firms saying “We’ve got 500 hundred firms right now that are big money makers ready to be sold. Owners will stay or not. Terms or cash is your choice.” Then it was a simple matter to match the buyers to the sellers, resulting in a million dollars worth of commissions. This is a very powerful technique that can be used in a variety of different ways.

66) Match Front-End/Back-End Products – If you sell a high-ticket back-end product, you can seek out people who don’t yet have a back-end product and JV yours via an affiliate program. Likewise, if you don’t have a high-ticket back-end product, the reverse is also true. There are plenty of expensive product and service sellers out there to partner with.

You can also broker deals between businesses selling front-end books and tapes and businesses selling backend expensive seminars, for example.

67) JV a Sales Force – There are plenty of professional sales people that sell a variety of different products on a commission basis. It’s a snap to put an ad in the paper to get these folks to sell your products and services.

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Grapes were the first things Noah planted after the flood. Grapes were eaten fresh, dried and eaten as raisins just as we do today and pressed into cakes. But most of the crop of the vineyards was made into juice, wine and vinegar.

One reason this delicious fruit was so important in the diet thousands of years ago was because of its high content of boron, a mineral that we now know helps ward off osteoporosis. Boron is now sold as a dietary supplement in health food stores, but the people of the Bible had to get theirs from natural sources.

Aside from preventing osteoporosis, grapes offer many healthy benefits. A cup of raw grapes contain only 58 calories, 0.3 grams of fat; zero cholesterol and vitamins A, B and C. Grapes also contain important minerals such as boron, calcium, potassium and zinc.

They also fight tooth decay, stop viruses in their tracks and are rich in other ingredients that many researchers believe can head off cancer. That’s because grapes are packed with things called polyphenols and tannins, both of which appear promising as antiviral and antitumor agents.

Recently, a team of Canadian scientist reported that grapes destroyed disease-causing viruses in test tubes. To test that potential, they examined grapes, grape juice, raisins and red, rose and white wines. They added certain viruses to a grape extract made from pulp and skins; other viruses to the grape juice and raisin mixture; and a third set of viruses to the wines.

All three substances seemed to effectively fight the viruses, but they were especially potent against the viruses that cause polio and herpes simplex. The reason is because grapes contain tannin, a virus fighter that is absorbed directly into the intestinal tract where it does the most good.

The grape tannins can survive digestion and quickly circulate through the blood, perhaps attacking deadly viruses. Grape juice also kills bacteria and dramatically restricts tooth decay.

Grapes also have extraordinarily high levels of something called caffeic acid, which has been shown to be a strong anti-cancer substance. And raisins, which are dried grapes, were definitely associated with the reduced rate of cancer deaths among one group of American senior citizens.

In biblical days, grapes provided all of these health benefits. People didn’t know what the grapes did – they just knew that they were equally delicious eaten raw right off the vines, dried as raisins, boiled down into a sweet grape honey or fermented into wine.

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Getting back to your own product, it is a cinch that you will need to follow some important guidelines in order to come up with a product that will be enticing, informative, and affordable to your target audience. Here are some tips to help you get into the swing of developing the idea for such a product, actually following through with the creation of the product, and getting everything in order so you can effectively market the product.

It is important to always start at the beginning. When it comes to product development, there is really no other place to get your start. Assuming that you have performed due diligence and settled on the subject matter for your product, it is time to get into the design aspect of the product.

For the purposes of this section, we will focus on the creation of a line of informational Ebooks that will anchor a web site that also includes access to an online store that sells products related to the subject matter of the electronic books.

The thing to remember about informational E-books is that they have one main purpose or function. That function is to educate and promote further investigation into a specific subject. For example, if you plan on combining electronic books with an online herbal supplement business, then you will want to make sure the subject matter of the E-books is accurate, timely, and relevant to the products that are sold in the store. This will mean doing a great deal of research before you begin to write the first word.

You will want to explore the origins of the use of herbs in various schools of medicine and healing. Find what you can about the effectiveness of herbal remedies at various times and places. Locate research into the claims made for various herbs regarding the treatment of bodily ailments, and provide solid information about your source documents. In short, before you can hope to educate anyone else, you will need to spend some time educating yourself.

Once you have amassed sufficient knowledge and documentation to write effectively on the subject matter, you will need to begin the process of organizing your data. Hopefully, your research will have provided you with plenty of information that can serve as the basis for several E-books. Carefully divide your information into sub-categories, and organize the information in any format that will make it easy for you to retrieve the data. This may mean resorting to traditional methods, such as the use of index cards. You may be able to create a series of electronic files and save them to your hard drive or on a CDR. The form of the organizational method is not as important as making sure that however you choose to organize the data, it will make it easy for you to locate what you need when you need it. It does not matter if you use a system that makes no sense to anyone else. The system only has to work for you.

Next, use the collected data as the inspiration for an outline of your E-book. Not only will this help to lay the groundwork for your table of contents, but the task will also create a resource that will help prevent you from wandering too far off the main topic. The purpose of an outline it to help create a logical and cohesive flow to the information that is being presented in the document.