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INTRODUCTION

Information marketing is in it's most basic definition “the process of selling information”. That sounds simple enough, right? But how exactly does that work in an internet-based business?

Well, first of all, let's figure out what kind of information we're talking about here. Typically, it's information that serves to educate and, hopefully solve a problem that a potential customer is having.

For instance:

Teaching a busy executive how to lose weight.

Showing a single mom how to make more money.

Helping a couple to avoid a divorce.

The information is typically delivered electronically (digitally) via eBooks, membership sites, audio and video downloads. It’s a multi-billion-dollar industry, several times over, and has generated million-aires such as Dan Kennedy, Yanik Silver, and Frank Kern, to name just a few.

Why is information marketing appealing?

vi Introduction

Entrepreneurs are drawn to the low barriers to entry, high profit margins, hands-off management, and quick time-to-market. An infor-mation marketer can dream up a product one day and release it overnight, seeing a return on their investment almost immediately.

While it’s easy to become an information marketer, doing it successfully is another matter. Many bright-eyed would-be million-aires dive into the market, hoping to discover the fabled rivers of gold, much like the 49’ers in the Gold Rush of yore.

In this short report, I will share several of the common pitfalls that information marketers can fall into, as well as provide tips as to how to become one of the lucky – and hard-working – few who strike it rich.

AIMING FOR PERFECTION

When the Wright brothers took their first historic flight on December 17, 1903, they weren’t trying for perfection.

They weren’t trying to offer great cocktail service or wireless Internet or 100 channels of TV aboard their flying machine. They just wanted the darned thing to stay up in the air for a few seconds!

And a few seconds – twelve, to be exact – was all they got.

And they became famous for it.

Now imagine if they had been concerned about the extras – no, I don’t mean beverage service or comfy seats. But if they had wanted a crash-free landing, a three-hour (or three-minute!) flight, a stylish rig – they’d probably have never gone out to that sand dune in Kitty Hawk in the first place. They’d still be in the workshop, tinkering with the wheels or wing flaps.

What Orville and Wilbur knew – and what information marketers would do well to take note of – is that perfection is over-rated. In fact, it doesn’t exist. So waiting until your product is “per-fect” before you release it means you have a good chance of either never releasing it at all, or delaying so long that someone else beats you to the punch and scoops your market out from under you.

Hesitant to release a product that is less than perfect? Well, Microsoft – and pretty much every other software company – does it all the time! And if “good enough” is good enough for billionaire Bill Gates, it’s good enough for you.

Of course, there is a fine balance between releasing something that’s not ready and releasing something that’s valuable but a little rough around the edges. This is where having a handful of beta testers can come in very handy. Send out your product to a group of people for their feedback, and see what they think. Ask them:

What’s missing?

Can you use this product to create more value in your business or life right now?

On a scale of 1 to 10, what would you rate this product?

If you could change one thing, what would it be?

If you get overwhelmingly positive feedback and your ratings are all in the 6-plus range, you’re good to go. If you’re getting comments like, “I couldn’t understand what you meant,” or, “I’m not sure how to use this,” or, “You need to rewrite Chapter Three,” then you’re not quite there. Take another look at what you have, make the requested changes or suggestions, and try again.

Remember, you don’t have to make it across the Atlantic in one piece; you just have to make it around the block.

RELEASING A “ME TOO” PRODUCT

When you see other information marketers making big bucks

from an ebook on, say, Twitter traffic generating strategies it is really tempting to jump up and say, “I

could write an ebook on Twitter traffic generating strategies, too! And then I could make big bucks too!”

It sounds good – but it doesn’t necessarily work that way. In fact, if you create and release a “me too” product that is nothing more than an imitation of a more successful product already on the market, don’t be surprised if the world doesn’t rush to your door. (And, don't be surprised if you tick off the original product creator, too.)

“But wait!” you might be saying. “Dunkin’ Donuts opens up across the street from Starbucks, and they both do well!”

Yeah, they do. That’s because it’s NOT a “me-too.” Each has its own spin on the product. Dunkin’ is where you go for quick brew and a 99-cent donut. You head across the street to Starbucks if you want a gourmet breakfast sandwich and a wi-fi connection while you prepare for your client meeting. Distinct needs; distinct products. To take the coffee metaphor online… It’s okay to come up with a product that’s similar to a competitor’s, but you need to put your own spin on it, adding value over what your competitor is offering.

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INTRODUCTION

When you have a business, it is important to be able control the narrative of your product. You will want the product to have a positive image in the minds of consumers. It is up to you and your company to come up with a message that will convey what you feel the product is all about. Doing this is not an easy task. You will have to conduct research, either by yourself or you can hire another company to do it for you. From this research, you will be able to identify a group of consumers that you will target through the marketing campaign and it is this is the group of consumers that the marketing plan will be designed to. Research will also have to be conducted on your industry and any companies that you identify as your competition.

By being diligent with your research and getting the whole company involved you will be able to ensure that the marketing plan that is agreed upon will have the best chance of succeeding because the entire company will feel some ownership of the plan and will work to see its proper implementation. However, perhaps the most important part of coming up with a marketing plan is knowing your product inside and out. You will have to know how it is going to be used by

Introduction

consumers. If there are many uses for the product, if there is only one, or does it work in conjunction with another product or does it stand by itself. Having a clear understanding of the product will help you streamline your marketing campaign and make it that much more effective.

GETTING STARTED

One of the key aspects in becoming successful in business is being able to market your company to ensure that you get the most out of it. By being able to successfully get your company’s name out to the masses, you will find that you will be able to control what your company stands for more easily and be able to easily maintain a positive brand image.

When you embark on coming up with a marketing plan there are certain areas and steps that you should follow in order to make the marketing campaign a success and making sure that your message is clearly represented and can be easily absorbed by your target audience.

Overview

First, take a good look at your business. You have to make sure that you understand your business clearly, what it is that you want your business to accomplish, more than just bring you profits. By ensuring that you completely understand what it is that you want to do you will be able to form a marketing database. The review of your company needs to be comprehensive to ensure that you get the data necessary to make your marketing campaign successful.

For the best results, make sure that you review your own company records. Bring together your potential customers, have focus groups, and conduct surveys. Make sure you stay up to date with any publications that might be relevant to you company’s indus-try. Get to know the marketplace for your product or service as well as you possibly can. Become informed about your competition and how they go about marketing and who they feel is their target demo-graphic. By doing this you will have the tools you need to make informed decisions about your marketing campaign.

Set Goals

When thinking about your marketing campaign it is imperative that you set sales goals. This is a critical step in your marketing campaign. Without setting a sales goal, you will be at a disadvantage when coming up with the rest of the marketing campaign. By setting a number as a goal it gives you and your team a focus point. If the number is not there, you will not know how much of a product you want manufactured, how to distribute the product in stores, what your budget needs to be, or how much or how little you need to advertise.

Once you have set the sales goal for the product you will need to identify who it is that you want to market your product to. The group of people that you will want to market your product to will most likely fall into the same age bracket, income level, and gender. This will help you to design your marketing campaign to your target demographic and will help you save money by not marketing to a wide audience and wasting your message on consumers who will not be interested in your product. KNOW YOUR PRODUCT

After you have identified your target market, the next step is to come up with a marketing plan that will put your product in the best position to be successful. This step is known as brand positioning. When you position the product that you are trying to market, it means that you attempting to control how the public is going to perceive it. In effect, you are telling your target demographic how your product is going to enhance their life and why they should not be without it.

Knowing how your product is going to be positioned in the marketplace you can move forward and determine what kind of strategy you want to pursue when it comes to marketing the product. This is done by incorporating the sales goal numbers that have previ-ously been set. The marketing strategy will put in plain words how these goals are going to be achieved.

When you finally get to implement your marketing campaign you want to stay on top of all the details that went into the plan. This is the most crucial point. If the plan is not executed correctly, all the time and effort that went into it will be for naught. Lastly, when all is said and done you should go back and examine the entire plan and see where things went according to plan and where things might have to be reevaluated or redone.

REVIEW THE BUSINESS

To make things easier when you start to review your business make your self an outline that includes all the areas that you want to study. By making an outline you will be able to make sure that your business review will remain focused on topics that you feel are important to the success of you company. Topics that you should include in the outline are a summery of what your company excels at and what it needs to improve on.

You should then follow with a complete look at what your company stands for, its goals and objectives. This section will also include topics such as the items that are similar to your product that are targeted to the same demographic that you are looking to market to. Make sure that you include a review of sales trends in different areas across the country. Are the sales seasonal? Are there different areas of the country where you product will be more in demand? How does your product stack up against your competitor’s product?

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Gratitude is a powerful emotion that can provide you with a number of benefits and can really transform your life for the better. Most people do not appreciate the power that gratitude has and you will be far ahead of the curve reading this guide and applying the techniques in it to develop your attitude of gratitude.

In this guide you will learn what gratitude is and why it is so powerful. Making the transition to a gratitude based life is going to require knowledge, application and persistence. It is not an overnight miracle but you can get started immediately after you have read this guide.

You will learn in the guide that gratitude will bring more abundance into your life. With the power of the Law of Attraction you can use your shift to gratitude to send the right signals to the Universe and get more of what you desire. Most people focus on the lack in their life but you will be appreciative of what you have and open the door to abundance.

You will need to develop a gratitude mindset and you will learn how to do this in the guide. After this you can develop gratitude habits that will become automatic after a while. Practicing gratitude daily is very important and we provide you with some excellent ways to do this which are very effective.

Gratitude will make you more optimistic and happy in your life. You can use it to improve your relationships using the methods that we provide in the guide. We have tried to provide you with the best methods to develop an attitude of gratitude in the fastest possible time. Follow the advice in this guide and you won’t go wrong.

When you think about the word “gratitude” what does it mean to you? We believe that it is all about being thankful for what you have, counting your blessings, being really appreciative of anything that you receive and really valuing simple things in your life that are really important.

Each morning when you awake, be grateful that you have another day of life. One of the best ways to understand gratitude is to think of everything as a miracle – the fact that you are alive, that you have a roof over your head, there is food and water available to you and so on.

The real art of being grateful is to develop an awareness on a continual basis about what you have no matter how small. Most people tend to concentrate on the things that they don’t have. The Law of Attraction will keep providing them with lack if they persist with this.

When you express gratitude on a regular basis you make a transition from always focusing on lack to focusing in the abundance that you have right now. There are health benefits to adopting an attitude of gratitude as well. Many studies have shown that being grateful makes people happier and more resilient to the challenges of life.
The Simple Act of saying “Thanks”

Most of us are taught to say “thanks” when we receive something from others. It tends to be an automatic reaction. But the giving of thanks can have a significant impact on the person receiving as well as for the giver of the thanks.

The impact is even more intense if there is strong emotion linked to the giving of thanks. If the receiver sees that you really are appreciative for what they have done for you then they will get a warm feeling inside when they get a sincere thanks from you.

Gratitude goes back a long way

The Roman philosopher, Cicero, discussed the subject of gratitude over two thousand years ago. He saw the value in it and described it as opening doors and keeping people young. Cicero saw gratitude as a true virtue.

But we believe that gratitude is a lot more than a virtue. It is something that people feel from deeply within and a strong emotion. When we are grateful to others we feel this inside and we also experience a positive emotion when we receive sincere gratitude.

When you adopt an attitude of gratitude and harness the power of this emotion and inner feeling then it is going to help you to make really strong connections. Unfortunately in modern times gratitude is not as prevalent as it once was and we want it to make a massive comeback.

A Sense of Belonging

We are a gregarious species and when we express gratitude we are really strengthening our sense of belonging in the human race. Be grateful will provide you with a total sense of wellbeing. Here is a little exercise for you:

Close your eyes and think about a time when you felt really appreciated. Make this feeling strong and really live it. Note the words that you hear.

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DEFINITION OF A HAPPY AND SUCCESSFUL LIFE

We all have formed our own definitions of happiness right from childhood. A lot of these perceptions are because of conditioned development i.e. they are a part of our habits due to repetitive inculcation by parents, teachers and the society in general. That is why, none of us has actually pondered about what exactly makes us feel happy! This feeling has been left to our sub-conscience and we simply feel the happiness according to the situation we are in.

A lot of small things can give happiness to us. For instance, just the thought of shopping or spending money tends to excite us and makes us feel happy. Opportunities and new ideas also have a similar effect on us. This excited state makes us imagine things related to these incidents. For example: the perspective of going on vacation while getting an office bonus would not only make us excited, but also make us plan and imagine the holiday. In fact, we would feel the bliss without actually being on the vacation itself! However, when being on the actual vacation, the excitement tends to settle down as one begins to feel contented.

Same is the case with objects. We are quite crazy to purchase the latest cell phone, laptop, I-pod or the new car. But once we own that stuff, the excitement settles down and the appeal doesn’t stay the same. The cycle of excitement begins again when another new product is launched. Let’s pause for a second here and seriously think about our domain of happiness. Is it pertained to acquiring latest objects only? Does it end at wishes being fulfilled? Is our domain of happiness limited to spending good time with family or friends only? We are so involved in this cycle of wishes that we actually forget to see what real happiness is and how it can be achieved.

The domain or definition of happiness varies for every individual as they have their own individual needs. For some people, achieving a good career path provides happiness. For some, it is their fulfill-ment of goals and objectives where as bringing happiness on the face of the deprived can give some people happiness.

However, everybody doesn’t have it easy in this world. Our income, education, family, environment, society and friends all affect our domain of happiness. We might not always have the desired income needed to fulfill the wishes or may be the career isn’t going as smooth as we had planned. So what does it do to us? Does it burst our balloon of hope and excitement or does it renew our hopes, makes us clear our visions and set ahead for the future with new motivation? How do you react when things don’t turn out as you had planned? Most importantly, is your reaction appropriate or do you need to change your attitude and perception?

This book is all about ‘you’ and how you can change dimensions in order to look ahead to a better future. The upcoming chapters are a complete guide so that you can set yourself in a new direction. After all, success is all about having the right paradigm shift!

SELF IMPROVEMENT THROUGH MOTIVATION

I n order to be happy and satisfied, one needs to be motivated.

Motivation basically gives us the hope to look ahead and dream higher.

It is the force that propels us to go ahead. But why do we need to change? People change for various reasons. Some change because they don’t want to face the pain in their lives. Some change because they are sick of their failures. For instance: poor grades can make us realize the importance of hard work while studying and can motivate us to change. Similarly, debts can makes us look for other jobs or to do more than one job.

This world is full of negativity and regardless of whatever people say, we need to face this negativity and try to get over it. But it is you who has to decide. Who is in charge of your life, you or your surroundings? Once, you decide that you are in charge of whatever happens to you, you will put your foot down and get over whatever negativity surrounds you.

It is easy for us to remain is the shelter of our comfort zone, but have your ever tried stepping out of your comfort zone and take a sneak peek into what lies beyond? What exactly prevents you from doing so? Failure? Fears? Shame?

The basic thing that you need to improve yourself is first, to have a goal and set some objectives. Once, you know where you are headed towards, you will easily maintain your focus and not be strayed away by anything that hinders your path.

Next is to set some concrete plans which can enable you to go for your goals. While planning, don’t just think within your comfort zone. Step out of the box in order to discover a newer you. Identify your problems and limitations and use techniques to get over them. Make sure that you know what your weaknesses are and correct them while being in the domain of the ethical values that you cherish.

Execute your plan and don’t worry whether you have succeeded or not. Failures would not break you, but rather would strengthen you. Re work your plans if they fail, identify loopholes and use methods which help you overcome these loopholes. Every failure teaches you what to avoid and ends in giving you a big lesson. Learn from these lessons so that you can strengthen the newer you.

Try to avoid negative thoughts and people. Such thoughts and words tend to self limit your potential and make you go weak. If you believe in your plans, you focus on your direction and make changes only if you wish to, regardless of what others say. This approach would make you jump over the limitations that block your way. Lastly, you need to enjoy life and take things as they come. When you are happy and content, your mind would work faster and success will come your way. So hold on hard to your dreams, take control of your life and set ahead to enjoy the journey with a newer you.

GOAL SETTING

Goal setting is an important aspect for anyone to be successful. Goal setting enables you to achieve your tasks in an organized fashion and within the limited time frame.

Therefore, it is important that goals are set very carefully. Proper planning is needed for goal setting otherwise one can lost their focus and get side tracked. When you have set your goals, you would not only feel confident about the work you are doing, but you would also prioritize what needs are to be fulfilled first. These raise your motiva-tion and self esteem and you have a positive outlook towards the work that you are doing.

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HOW TO BE ORGANIZED

WHY GET ORGANIZED?

I f you are like most people today, you feel that you have too little time and too much to do. As a result, you often end up not getting the things done that are needed to be done. And even little things grow into a mountain of work that you feel you can never climb.

I used to be very unorganized. On all of my report cards that I received as a kid, the teacher always made that cute little comment “needs to get organized.” I had a desk that was a mess at school and a room that was a mess at home. One day, the teacher dumped out everything in my desk on the floor in front of the class and told me to pick it up. I can still feel the sting of that humiliation.

My mother was not as cruel. She would clean my room so that the Board of Health didn’t come in and condemn our house. Both of these people tried to help me get organized, but neither one of them really helped me at all. My teacher used drastic and humiliating tactics that didn’t work but just made me upset, and my mother did the work for me instead of making me do it myself. It wasn’t until I was an adult that I realized how to get organized, why it was so important and how to teach my own children how they could stay organized as well.

AMANDA WELLS

The purpose of this book is not just to tell you how to clean your home or desk so that everything is where you can find it, but also how to organize your life so that it is easy to manage and you do not feel overwhelmed. Although I eventually realized that it was much easier to have my important papers at a place that I could find them and the value of having a home that didn’t look like a pigsty, my mind was unorganized throughout much of my life. My kids were forever joining activities and I was forever driving them around to different events after school while trying to maintain a job as well as my home. I often felt like a hamster on a wheel. It wasn’t until much later when I learned not only how to organize my home and work place, but also my mind.

This book will teach you how to organize every aspect of your life

- from your home, your work and even your life. It will also teach you some valuable tips and teaching secrets that you can pass on to your children so that they can learn the value of organization as well. You will learn valuable lessons on organization that you can use to keep your life in order and avoid feeling overwhelmed all of the time as well as read some anecdotes that perhaps you can relate to.

It will also teach you how you can stay organized even when things occur that throw you off your routine. We are not robots, we’re humans. And as everyone knows, we have things that come up that are unpredictable that can throw us off our kilter.

You want to be organized, but you do not want to be so rigid in that you cannot handle a break in the routine without, as the kids nowadays say “tweeking out.” Organization is essential for you to live a healthier life in both mind and body. When you feel as though you are well organized, you also feel as though you have more control in your every day life. It makes those around you more comfortable and also lends to harmony in the family. Why get a little organization in your life? The answer is simple - to retain your sanity, make you more efficient and to also give some sort of structure to your life and those around you.

No matter how unorganized you are, you can become the epitome of organization by taking the tips from this book. The first step is to realize that you did not get overwhelmed at once, it took months, years or even a lifetime for you to get to the state you are in now. However, even if your house is a total wreck, your kids are sapping all of your energy, your dog is constantly having accidents in the house and your work life is a mess because you keep skipping from one project to another, you can get it all back on track. It is important to know the first step in the process is to take it one small step at a time.

Trying to get organized can be daunting if you look at the entire picture. Therefore, you have to remember the old adage that my father always uses when it comes to getting organized: “How do you eat an elephant? One bite at a time.”

So sit back and enjoy reading this book. Remember that you have to take your organization skills “one bite at a time” and start with small goals that will eventually lead up to the big goal, which is having organization in your life, work and home. Trust me, if I can do this, so can you.

HOW TO GET RID OF CLUTTER

There are good ways to get rid of clutter and bad ways. The bad way is the route you usually take when you get disgusted with the fact that you have too many things all over the place and decide to get rid of everything. I know this because during a time when I was in the mindset to get rid of all the “clutter” part of it turned out to be my high school yearbook and my mother’s wedding dress that I was holding. Things that cannot be replaced and are gone forever. But such was my zeal to get rid of clutter that I discarded these items without realizing what I was doing. Like every-thing else, clutter has to be evaluated before you get rid of it. And you should also make sure to bear in mind things that other people can use, even if you no longer want them.

Another example of how I got rid of clutter was when I moved from my home to a smaller apartment and had a ton of kids toys that my kids no longer used. I ended up with a heap of toys in my driveway ready for the garbage truck. These could have been donated to a number of different charities, but I was so overwhelmed that I just wanted them gone. The good news about this is that my neigh-bours had a field day picking through the garbage and getting them-selves some free goods. It was particularly gratifying to see those who did not want to attend my estate sale in that upscale neighbourhood because they did not want to be seen buying used goods actually climbing the trash heap to get what I now considered to be trash. But that is not the point - the point is that the toys should have been donated and could have been had I been a bit more organized when getting rid of clutter.

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Introduction

Did you know that 7 out of 10 seniors have stability issues and actually fear they will lose balance and accidentally fall? To some, the fear of falling may seem trivial. Yet to the 65+ age group, this can be a stressful thing.

Studies show that people who fall during their senior years are much more prone to injury and sometimes even death.

Many older people wonder if it’s possible to improve their balance and also get stronger so that they’ll be more stable. Should they accidentally trip or slip, their bodies would be more resilient and they will be able to handle the impact.

This is a sensitive topic and definitely warrants much attention. The hard truth is that people do not become physically unstable or unbalanced as they age. Of course, there is no denying that a certain degree of strength and mobility is lost.

However, the main reason people become frail and weak is due to a lack of exercise. This may seem unpalatable because it highlights one’s neglects and failings. The truth is bitter.

You may have noticed that some people in your neighborhood, who are in their 60s, have trouble walking and getting around. Yet, if you look at Sylvester Stallone, he is still muscular and in excellent shape. He is still directing and getting physical in his action movies. Stallone is in his sixties.

What about Arnold Schwarzenegger? His arms and muscles are bigger than those of men half his age. He doesn’t seem to lack coordination or balance.

The dancer, Michael Flatley, is 57 and still dancing. The former model, Christie Brinkley, is sixty and she is as elegant and fit as ever.

What is the underlying reason here? Why are these people healthy and well-coordinated while you or others you may know are sickly, unfit or unable to move without assistance?

The answer is – the life choices that were made.

Many people sacrifice their health in pursuit of their career. They are so busy making a living that they neglect to make a life. The excuse that they do not have time to exercise is tossed about so frequently that they end up letting their health and fitness slide.

If you are not regularly active, you will have muscular atrophy over time. Your flexibility will decrease. Your core strength will diminish. As time progresses, you will be less limber and more rigid.

This is exactly how people age poorly. It’s a process that has snowballed over time.

Only with regular exercise and a healthy diet can you have a body that is fit and has the ability to almost reverse aging.

Dan Inosanto, is 79 years old and he is still fit and active. He used to train Bruce Lee and many other martial artists. The martial arts are one of the best forms of exercise.

Why?

Because you need balance, flexibility, strength and stamina to excel at it. All the punching, kicking and movements will help the body to retain its natural vigor and vitality.

If you have neglected your health for years and life seems to be a chore now because you can’t get around without assistance, do not feel dejected.

You can remedy the situation. You can restore the strength, balance and stamina that you have lost. It is never too late to become what you might have been. Your body will help you, if you help it.

This guide will show you exactly what you need to do to restore your balance, strengthen your core and give you the ability to live life to its fullest. Read on… Improve Your Stability Today!

Beginning The Road To Improving Your Stability

First and foremost, you must understand that no matter how weak you think you are or how inactive you have been, you can ALWAYS improve your situation.

Never underestimate the power of small positive daily action that snowball over time. There are people in their sixties who started going to the gym and ended up with bodies that are better than the majority of people half their age.

Consistent and conscientious action is a force to be reckoned with. Before looking at the road to recovery or instability prevention, let’s look at the consequences that can occur should you fall.

This may seem scary to some but it’s important to know the possible scenarios that can result when a senior falls down for whatever reason.

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INTRODUCTION

Buying and selling domain names can be an exceptionally lucrative venture to get into, however if you are starting off with very little cash flow, it's always best to purchase lower cost domains and generate small profits as you work your way up to larger flips.

I have sold hundreds of domain names that I secured from marketplaces like Ebay and resold on marketplaces like Name-Pros.com or DNForum.com.

While the marketplaces where domain sales are most lucrative will change from that of website flipping, the game remains the same with your focus being on locating and purchasing low cost domains and flipping them for a higher price.

One of the great aspects of domain flipping is that the efforts required are minimal. No longer must you locate or integrate content, tweak website pages, outsource tasks, or transfer websites.

All you need to do is find memorable, appealing domain names in niche markets and sell them to buyers, eager to create their own website on this domain.

Furthermore, the risks are quite low as are the investment costs, and once you have set up your system so that you are generating daily profits, it will require no more than one hour a day to keep the cash flow going.

Many of my partners, students and friends are earning $500 - $2,500 per week from flipping low cost domain names, while others have gone to secure high value domain names that are generating them revenue even before they are resold.

It's not a difficult business to get into, if you follow my simple guide to buying and selling domain names.

CHOOSING WINNING DOMAINS

When it comes to finding the best domain names, the easiest route to take is in exploring the expired domain listings.

With expired domain names, it simply means that they have previously been registered and left to expire. These are far more appealing to buyers due to the fact that they are considered 'aged', despite the fact that they have expired and are no longer active domains.

I use a few different resources when locating expired domain names that I believe to be winners, one being the free service located at www.WSMDomains.com and https://www. RedHotDomainNames.com HERE, you are able to access and download lengthy listings of both expired domain names as well as domains that are about to expire.

Download lists of expired domain names each day, and run them through a filtering script, such as the one available at: www.alouwebdesign.ca

Another filtering tool is available at: www.DomainPunch.

com/products/domainfilter and it’s entirely free.

What this script will do is enable you to sort through the listings of domains by extension, as well as weed through domains that have numbers or hyphens.

It’s quite flexible in how you can set it up to filter through these lists for you, hands free.

Best of all, it can handle very large text based lists. Download and install the software and check it out. You will find it will save you an incredible amount of time and make the job easier and more enjoyable.

When it comes to purchasing domain names for resale, you want to stick with the top level extension, the dot com, and avoid any domains with numbers, or other characters.

You will also want to focus on searching for expired domain names that are as short as possible, and with utilities such as the one available at alouwebdesign.ca, you are able to search through your lists by setting a maximum and minimum length, meaning that you can sort through the domains so that only ones that are shorter will appear.

Personally, I set the maximum length to 20 characters and of course, the minimum to zero, so that it includes the shortest domain names on my expired lists. You will also need to enter in specific keywords, these are words that when contained within any of the expired domains, will be included in the results page after you have entered in your list and filtered through the results.

Creating a keyword swipe file is an ongoing job, and one that you should concentrate a lot of effort on, as the more prime keywords you enter into the software, the better your chances of finding true gems.

This comes down to the niche markets you cater to, and you should take a bit of time to start creating a list of keywords in a text file that you can copy and paste into the software.

Make Money with Domains

Apart from targeted keywords, you should also consider thinking outside the box a bit, by drumming up a list of memorable keywords that when added to a domain can be used for branding purposes.

I've sold countless domain names contrived of two keywords that really made no sense together but because of the sound, the appeal and the brandability factor, they were gobbled up quickly.

Think about some of the Internet's most popular websites like Twitter.com, Facebook.com or FeedBurner.com whose domains are off the beaten path but definitely memorable, which is one of the best important elements of a domain names profitability.

Take some time to get familiar with both the expired domain websites as well as the software available to help you manage the lists and weed through potential gems. Once you have sorted through your lists, it's time to run the remaining domains through a bulk domain registration tool, to deter-mine what domains are still available, as others downloading these lists may have scooped up a few already.

One great resource for checking large domain lists for availability is available at www.Moniker.com where you can enter in hundreds of domain names and allow the software to validate whether the domains are available or have been registered. With Moniker, you can check up to 500 domains at once, which will free up a lot of your time so you can continue searching for solid and available domain names.