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Since its launch in 2010 Udemy.com has become the go to place for people who want to acquire new skills through online video training. There are now more than 30 million students from all over the world and over 100,000 courses available.

A lot of online marketers have tried to generate significant passive income through Udemy and have failed. This is because they made a number of mistakes that this guide will help you to avoid.

Manu Udemy instructors do not sell many of their courses because there is no demand. In this guide you will learn how you can avoid that very costly mistake. Imagine spending days or weeks creating a great Udemy course only to have nobody purchase it!

You need to research the market properly and validate all of your Udemy course ideas and you will learn exactly how to do that. Udemy videos must be of the highest quality so you will see how to create this with the minimum of equipment that will not break the bank.

Once you have created your high quality Udemy course you need to promote it. Many marketers just let Udemy do this for them but this is never enough if you want to make serious levels of recurring income.

Everything that you need to be successful with Udemy is in this guide. If you follow the best practices offered then you will maximize your chances of success. So please read this guide from cover to cover and then roll your sleeves up and create the most lucrative Udemy courses.

Once you have created your first successful course you can just rinse and repeat to build your passive income levels.

Udemy has become a huge platform that receives a huge amount of visitor traffic every day. So in this guide we will show you how you can associate yourself with this huge website which has a ton of resources and marketing power so that you can make recurring income.

It is a lot easier than you think to create a course and publish it on Udemy. And with all of the eyeballs that the platform has if you go about things the right way then you will make good money selling your course. There are a lot of other places where you can promote and sell your courses so why should you choose Udemy?

The Benefits of Selling Courses on Udemy

There are a number of very good reasons why you should sell your courses on Udemy. If you are just starting out with selling training courses this is particularly important for yo0u to know. It can be very confusing and somewhat overwhelming if you want to start teaching people online.

You need to answer a number of questions such as:

- Should I teach people using a blog?
- Should I use YouTube?
- Should I create a podcast?

Then of course there are the self doubt questions that usually creep in when you want to start teaching online with your own courses:

- Am I the right person to teach online?
- What will I do if nobody buys or likes my online courses?

Udemy is the answer to all of these questions and here’s why:

You can Make Money while you Learn

If you really want to succeed online and create passive income streams there are many things that you need to learn and understand:

- How to conduct proper market research
- How to create winning promotions
- How to create top quality content
- How to produce great videos
- How to market and sell online
- How to use analytics to see how well you are doing

These are just a few of the things you need to know. If you are serious about generating recurring passive income then you need to know how to create those automated marketing systems that make this a reality. There are a number of technical aspects involved here and some of these can be a nightmare.

So if you are new to this making money online thing you have a steep learning curve to tackle.

You can make this a whole lot easier by learning how to leverage the Udemy platform. You can earn while you learn. The great thing about Udemy is that you can concentrate fully on creating the best online training courses for your market and they will take care of the marketing for you.

By using Udemy you will gain the experience of creating video courses that people will happily pay you for. You will learn how to create and edit your videos and how to write persuasive emails and interact properly with your target audience. Everything about Udemy is really “plug and play”.

You can Make Money quicker with Udemy

Another major benefit of using the Udemy platform is that you can make money in the very first month that you published your training course. And when you produce training courses that your market wants and you establish your reputation it will be easy for you to generate a significant passive income each month.

A lot of people that set out to make passive income either fail altogether or take ages to get to that point. They take the approach that they need to build an audience first and then later on they will make purchases. It is not unusual for this approach to take anything from a year to 18 months to start generating a regular monthly income.

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INTRODUCTION

Meditation is a great way to reconnect with yourself and calm your body and mind. As a result, meditation comes with several benefits that are helpful to your emotional and physical well-being.

Unfortunately, many people believe that meditation takes up too much time and that they are too busy to do a meditation practice. This is a myth. Anyone, even the busiest people, can and should incorporate meditation into their daily routines in order to experience the full benefits of meditation. In this guide, we want to help you meditate despite your busy schedule. We will begin by looking at meditation and its benefits. Then, we will discover meditation's effects on the mind and body.

After that, we will go over three meditation techniques for you to try. Lastly, we will help you to create a daily practice that you can use meditation to heal your soul.

After reading this guide, even the busiest person will be able to incorporate meditation into their daily routines and experience the numerous benefits that come with daily meditation.

As you read, we ask you to keep an open mind and pay attention to your reactions. Your reactions will help you to determine the best forms of meditation for your needs and tell you a little about yourself. No matter what, though, stay open to meditation and its possibilities.

WHAT IS MEDITATION?

Meditation is loosely defined as a practice used to both train attention and awareness and achieve mental clarity and emotional stability. The practice includes a number of techniques, such as breathing or moving, in order to achieve the goal of heightened attention and emotional stability.

Beyond this loose definition, many scholars have struggled to define the phenomenon more precisely. The reason for this is that meditation comes in several forms and is incorporated differently into religious and nonreligious settings. Let's look at what meditation is more closely.

History

Meditation has been practiced since 1500 BCE. The earliest records of meditation are seen in the Hindu traditions of Vendantism, which is a form of Hinduism that still utilizes meditation today. Other forms of early meditation were developed by Taoists in China and Buddhists in India.

Early Jews and Christians also tried meditative practices. Philo of Alexandria and Plotinus are two Jewish and Christian thinkers who specifically wrote about meditation around 20 BCE, but their views were not fully accepted into their respective religions until the Middle Ages. During the Middle Ages, meditation became more integrated with Western religions, such as Christianity, Judaism, and Islam. Lectio Divina, Kabbalistic practices, and Sufism are just three examples of meditation becoming more intertwined with Western religious faith during the Middle Ages. At the same time, meditative practices were brought to Japan, where they further developed and were integrated into other forms of Buddhism.

It was not until the 19th century that meditation began to transform from a religious ritual to a non-spiritual and health-centred practice. This transition occurred whenever Asian meditation techniques spread to the West.

Once they spread, Western meditators found alternative applications for meditation, causing the already difficult to define practice to be even more difficult to define.

Today, meditation is practiced in both spiritual and non-spiritual settings. People of Indian, East Asian, and Abrahamic faiths, for example, often practice spiritual meditation, while business people and Yoga-class attendees often practice non-spiritual meditation.

In both scenarios, though, meditation is treated as a practice that is used to sharpen the brain's ability to focus and add clarity and stability to the mind and emotions.

Meditation Categories

Since the 19th century, meditation has been divided into two broad categories: focused (or concentrative) meditation and open monitoring (or mindfulness) meditation. Each category has its own benefits and applications.

Focused meditation is when you concentrate on a single thing. Paying attention to the breath, a feeling, a koan, or an affirmation are all concentrative meditation techniques. The benefit of this category is that it sharpens your mind and builds your ability to focus on a single thing. Open monitoring meditation is when you are mindful of your state and surroundings. The benefit of this category is that you are brought to the present as your senses are sharpened and made aware of the states around you.

Some meditative practices use both concentrative meditation and openmonitoring meditation, though. Such practices include vipassana and samatha in their meditations.

It is important to emphasize that focused meditation and open monitoring are just categories of meditation. Within both categories, there are countless meditation styles and techniques.

Meditation elements

Meditation includes a number of elements. Though these elements need not be used in every form of meditation, they tend to make meditation practices more effective and helpful, especially for beginners or busy people.

The most important element of meditation is focused attention. Without this element, it is impossible to practice meditation. Focusing your attention allows you to train your mind and escape from distractions. You can focus your attention by closing your eyes, focusing on an object, or reciting an affirmation.

Another important element of meditation is relaxed breathing. Relaxed breathing includes deep, even-paced, and intentional breathing. The purpose of this element is to take in more oxygen, reduce muscle tension, and experience the benefits of enhanced breathing.

Unless you are practicing a rigorous form of meditation, finding a quiet setting is another powerful element of meditation. Quiet settings will allow you to better escape from the distractions and focus your mind. Some experienced meditators intentionally skip this element so that they can challenge their minds and bodies.

Another optional element of meditation is a comfortable position. Whether you are walking, sitting, or laying down, you should feel comfortable in order to get the most out of your practice. You should never meditate in a position that feels painful, unsafe, or dangerous.

Finally, the last element of meditation is an open attitude. Like the focused attention element, it is impossible to meditate without an open attitude. This element will allow you to practice, challenge yourself, and grow without self-judgment and ridicule.

Meditation tools

As we have learned, there are different types of meditation. One way to distinguish these many techniques is through the use of tools.

The most popularly known meditation tool is postures or asanas. Asanas are used in both spiritual and non-spiritual meditations. They can include yoga postures, walking, or mindfully doing a task. Yoga classes, for example, use asanas as part of their meditative practices.

Another popular meditation tool is prayer beads. Prayer beads are used as tools of devotional meditation in spiritual settings such as Christianity, Gaudiya Vaishnavism, Buddhism, and Jainism. The meditator recites a mantra as each bead is counted and continues this until the entire mala or beaded chain is finished.

Meditation in the modern world

Since its conception in 150 BCE, meditation has changed drastically. Meditation was originally associated with religious thought in India and China, but it eventually spread to Eastern Asian, Middle Eastern, and European religious practices too.

Once Asian meditative practices were shared with the West, Western traditions began to use meditation for non-religious purposes. As a result, many meditators today are non-religious and practice meditation for its health benefits. Still, a large number of people meditate for religious or spiritual purposes.

Since meditation has developed greatly, there are many types of meditative practices. Most of these practices can be classified as focused meditation or open-monitoring meditation. Within these two categories are countless meditation techniques, some of which use meditative tools like asanas or beads.

No matter the meditation category or type, though, meditation is viewed as a practice to deepen your mind's ability to focus and cause emotional stability and clarity. It incorporates elements like focused attention and an open mind for the betterment of the meditator.

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INTRODUCTION

Google Analytics is probably the most well-known and widely used of all the web analytics application. It is a publicly available free tool provided by Google that can be used to analyze your web traffic to your website or blog. Since its inception, Google Analytics has added more and more plug-ins and features, making it perfect for just about every type of user. Because of its straightforwardness and high level of usability even for its more advanced features, it is a tool that can be used by both website owners and professional SEO marketers.

If you are reading this, you are probably one of the many people who use Google Analytics for the basic statistics and user tracking. You probably stick to the reports that can be found on the dashboard. You are probably thinking to yourself: yes…and? It probably feels like you don’t need any more analytical information than that.

However did you know that your friendly neighborhood Google Analytics can create up to 90 different reports? Did you realize that this single tool can help you analyze all of the data you can possible think of when it comes to your website traffic? It can not only track all the visitors that peruse your site, the numbers of page views and clicks, but it can also tell you which content on your site gets the most hits, how much time is spent on site per visit, which of your ads drive the most guests to your site, and, if that is not enough, it will track for you the performance of your various web marketing campaigns via Adsense and other advertisement tools.

In order to get the full functionality out of Google Analytics you may want to take a stroll around the Google Analytics Blog at: https:// analytics.blogspot.com/. The website gives you a lot of useful pointers for making the most out of your tool. It provides tips, hints, hacks, etc to get you making the most of the tool that you have, as well as, provides sneak previews of plugins coming down the pipe. It allows for comments, support, and creates a lot of guidance for the novice user.

Remember, you don’t have to be a power user, to get power func-tionality. Google Analytics no longer requires a “hack” to get the items you need, be it social media tracking or reports.

WANT TO KNOW MORE?

Are you one of those types of people that loves to quote statistics, do reports put you in your happy place? If you’re one of those people and you own a blog or website you are probably already using Google Analytics or you really need to start! Google Analytics gives you all of the statistics you could ever need about visitors to your site. Traditionally website reports were rather limited. This is mostly due to the fact that reports of this nature are generally hard to inter-pret (it’s true) and the fact that they were usually supplied in narra-tives, IE Word documents. Google Analytics shook up the program with live, detailed reporting so that you could see an up to the minute look at all the traffic to and within the site and better measure your success.

You’re finally open for business, or maybe even you’ve been up and running for a month. You can see that customers are coming in and peeking around, but you don’t know what exactly it is that they are looking at, so you don’t know what (if anything) you’ve put on the website was effective and held their attention. You want to know which pages your customers are visiting, you want to know if those customers come back to the website and what they look at when they do, you also want to see all of the customers that link back to you— well, if you’re a stats junkie you probably want to know a whole lot more than that!

Google Analytics has the ability to answer these and other ques-tions, and present those answers in lovely charts and graphs so that you have a visual representation of what is actually happening on your website. The GA reports are all real time and web-based so you can check them out at any time of day. You can even look at them over morning coffee or while watching the Late Show if you wanted. Not only does Google Analytics give you all of the great chart, graphs, and stats you need to really impress the other kids at the office, but it gives them to you on demand!

The up-to-the-minute reports provided by Google Analytics and their easy to read format is just one of the many reasons why Google Analytics is the right tool for you. Pretty graphs are nice—who doesn’t love pretty graphs? However, you can usually get someone to provide you with a pretty graph. It is the fact that you can get these pretty graphs at any time of day that makes this tool a winner. The canned reports that come with the tool are useful and provide you with the typical statistics needed to make site-based decisions.

IT’S NOT JUST THE SOFTWARE, IT’S THE ANALYSIS

Whether you are using Woopra, Omniture, or Google Analytics it is not just the data, but what you do with it that counts. Most successful businesses use a tool to track website traffic, numbers and types of visitors, number of pages viewed per visitor, and the various web traffic sources. Google Analytics is a free tool with innumerable plug-ins to help you accom-plish this. It’s a good tool right out of the box, but it still hasn’t gotten quite up to speed with tracking the wealth of data that can be had on social media. As social media began to rise as the premier marketing tool, new plugins and hacks have been created to give you the best datasets available from social media sites and networks.

For example, there is the “Social Media Metrics Plugin” by GreaseMonkey. This extension was created for the purpose of adding a social media layer to the Google Analytics tool. It provides informa-tion and statistics on Diggs, delicious bookmarks, stumbles, etc. It isn’t perfect by any means but it is a good jumping off point. A proactive web owner would set up specific web campaigns that target these social media tools using the custom campaign function within Google Analytics. There are methods such as Tiny URLs that allow you to track specific Twitter campaigns or even Diggs.

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INTERNET MARKETING AND REPUTATION MANAGEMENT

An essential component of effective Internet marketing is managing your reputation and your company’s reputation online. Consumers often engage in Internet research before choosing a product or service as well as the provider of that product or service.

It is quite common for a consumer to research your company name, your name and your URL before making a final decision as to whether or not to use your company. This fact makes it essential that you engage in effective reputation management.

REPUTATION MANAGEMENT – Know What is Being Said

You have to know what is being said about you (both positive and negative) in order to manage your reputation. It is impossible for you to check all the different websites that people post comments and reviews on. Luckily for you, you can set up a Google alert to notify you anytime your name, business’ name or URL appear somewhere on the net. Go to https://www.google.com/alerts to set them up.

REPUTATION MANAGEMENT: Handling Negative Postings Negative postings will appear from time to time about you or your business. You should address them head-on but never get personal with the person who posted the comment. You should address your company’s shortcomings and mention how you plan to make things better in the future.

You should let people know that you take customer service seri-ously. You can offer to help the customer receive some type of satis-faction if at all possible. The key is to show people that your company listens and actually cares.

If you get into a battle of jabs and insults you will always lose.

Do not get baited into such a situation.

REPUTATION: Post Positive Information Fast and Often

You want to make sure you distribute positive information about you and your company as often as possible. Make sure the informa-tion is honest and pertinent. The information you post on the Internet can be about charitable donations, new product launches, awards won, etc. The key is you want this information to appear in the search results above the negative postings.

Frequent positive postings are the best way to combat negative publicity. Online press releases, articles, social media sites and pages, forum postings and blog postings focused on your name and your company’s name will go a long way towards helping manage your reputation online.

Your Internet marketing strategy must include allocating resources towards reputation management for you and your company.

KNOW YOUR BUYING CYCLES

I nternet marketing is a powerful way to grow your business. Your insight into your target market is a key component to succeeding online. If you know the buying cycle of your target market you will be able to effectively market to them at all stages of it.

BEGINNING of Buying Cycle

Every industry will have buyers that start their buying cycle with some basic research about the products or services they are inter-ested in. By doing some keyword research you can identify these early-stage buyers and capture their attention before your competi-tors do. Here are the types of search terms they will use:

Printer reviews
best DVD players
luxury sedan comparisons

The terms they use when searching will clearly identify the fact that they are in the information gathering process. Provide them the information they want on your site and via e-mail so you can follow-up market to them.

MID STAGES of Buying Cycle

As consumers progress in the buying cycle they will start narrowing their online searches. For example they may use terms like:

Color laser printer
Sony DVD players
Lexus models

At this stage they have narrowed in on what they want but have not necessarily made a final selection. This is an important stage in the buying cycle where you need to give consumers information that will push them towards purchasing.

STAGES OF BUYING Cycle

This is the stage that most people focus on. The final stage of the buying cycle is when a consumer is ready to buy. The types of search terms at this point are:

Epson Stylus 900
Sony HD-9180
Lexus LS 450

The consumer identified what they want to buy and are now looking for where to buy it. This is when they need to know why they should buy it from you. You want to focus on service, price and reputation.

If you focus your Internet marketing efforts only on the end stages of the process you will lose the opportunity to capture the interest of and loyalty of potential customers in the early stages. Take the time to give consumers at the earlier stages of the buying cycle the information they want and they will reward you with consumer confidence and loyalty.

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READING IS THE FUNDAMENTAL BUILDING BLOCKS TO A GOOD BRAIN

Reading improves brain function and has a direct correlation with higher IQs. Children who read well have a better chance of doing well in school, and are usually in
the “gifted” classes. How do you get children to want to read? You do it by reading to them.

Start reading to your children early and every day. Showing them how magical books can be, make them believe that inside every cover is a magical world that only they can touch. If your child enjoys a particular story, read it again. There’s no harm in reading the same story over, in fact, it reinforces the fact that reading ought to be a habit.

Read at the same time(s) every day. Right before bed is an excel-lent time because it kills two birds with one stone. It helps boost their visualization and imagination skills and makes them look forward to bed.

What books are best to boost the IQ? The classics like Dr. Seuss help by using poetry. Rhymes stimulate brain activity and promote memorization, another habit to get into Another way to get children interested in reading is to allow them to pick out the books. All reading is reading, as they say. Just because you want them to read Shakespeare at eight doesn’t mean that it is any better for them than the latest Batman comic. The goal is not to force them, but to instill in them a love of reading and of books. Encourage them to read. Don’t turn them off by forcing them to do it, or forcing them to read something they don’t enjoy. You may prefer the adventures of Elizabeth Bennet to Bruce Wayne, but your child may not.

Many of the bookstores have wonderful children’s sections and you might find that your child will go through many books while there. They usually have games and play rooms so that kids spend more time there (and encourages the parents to shop around for additional books). Allow your child to roam the aisles, opening and reading a few pages until he or she settles on just the right book. This will get them excited about reading.

When they are young, start them on their way by having them help you read their favorite stories. One sentence at a time. Gradually build their skills and vocabulary. Before long they will be doing the reading and you will be doing the listening. Even after your child is reading on his or her own, continue to maintain the story time sched-ule. Chapter books with their mini-cliff hangers are one way of tricking your child into wanting to read more. More importantly, chapter books drives them to read more and more advanced mate-rials that boost’s the brain’s critical thinking skills, which in turn, improves their IQ.

WORK OUT YOUR BRAIN AND RAISE YOUR IQ

Everyone wants to know how to boost his or her IQ scores. Most scientists believe that you can actually raise your IQ between 10 and 20 points through “exercising” the brain.

Here is a list of activities that you can undertake to help boost your brainpower and raise you IQ score.

1. First up, and this one is pretty much a given, engage in puzzles and other brain teasing activities. Soduku anyone?
2. Block one (or more) of the senses and then engage in house cleaning activities. This forces the brain to “rewire” itself.
3. On that same note, Nurture ambidexterity and ambidextrous behaviour. For example, you the non-dominant hand for dominant hand activities like writing or brushing your teeth.
4. Engage your brain in creative activities like art, music, or writing.
5. Find another use for everything in your house. For example, what other things could you use a nail file for?
6. Learn the nuances of wine tasting; this challenges the brain to utilize other senses than sight.
7. Learn to juggle.
8. Take up an extreme sport like skateboarding or rock climbing.
9. Go to comedy shows and listen to comedians. Laugh. Be funny. Enjoy yourself.
10. Play more. Creative activities stimulate the brain; so don’t be afraid to play action figures or dolls with your children.
11. Get more sleep. The brain needs the downtime to dream and stim-ulate itself.
12. Throw away the calculator and do simply math yourself.
13. Listen to classical music.
14. Learn something new each day.
15. Take up chess.
16. Play video games (don’t cheer too loudly over that one).
17. Keep a journal or diary.
18. Eat well. Avoid sugars; add more anti-oxidants to your diet.
19. Exercise. Physical exercise is proven to stimulate the brain.
20. Learn a new language.
21. Learn to speed read.
22. Read books.
23. Turn off the television and go for a walk.
24. Drink lots of water.
25. Join a debate society.

THESE ARE JUST a few of the things you can do to challenge you brain. Like an athlete changing the workout program, you must change how you do things, how you think. Don’t let the gray matter atrophy. Think of your own list of things that will make you treat life like a puzzle and you are on your way to stimulating that which you were born with.

There has never been a better time to start your own podcast. Sales of smartphones over recent years have fuelled more interest in podcasts and now there are more podcast listeners than ever before. And the numbers are growing every year.

A number of marketers have tried to create a successful podcast and failed. This because they tried to use outdated methods to get their podcasts noticed, or because they just didn’t know what they were doing. Well now you can learn from a podcast expert on how to create the best podcasts and build a significant following.

In this guide we will take you by the hand and guide you step by step through the process of creating a successful podcast. You will learn how to create high quality and high value podcasts that listeners crave and how you can get the word out to your target audience.

Planning your podcasts is a very important step in the process and many marketers make the mistake of trying to wing it. This is not the right approach and you will learn how to spend a small amount of time planning to create the very best podcasts for your audience.

There are many ways that you can monetize your podcasts and earn a significant income from them every month. After all it is going to take time and effort to produce your podcasts so why not be rewarded for it?

Use the techniques in this guide to create really successful podcasts. Provide your listeners with the content that they want and they will be hungry for more. It is a lot easier to stand out from the crowd with podcasting rather than blogging and video marketing if you know the right techniques to use.

A lot of marketers dismiss podcasting because they don’t believe that it has the impact of videos for example. But they are wrong to think this because a lot of people like to listen to podcasts especially when they are on the go.

There are many successful podcasters out there that have a huge following. People enjoy their podcasts so much that they can’t wait for the next one. How good would it feel to be in this position? Well you can be an in demand podcaster and you can make a profit from it as well which is what this guide is all about.

What is a Podcast?

A podcast is an audio recording that is usually a series of episodes. It is in MP3 format which means that you can download it and play it on any device that will play MP3 audio such as:

• An MP3 player
• A smartphone
• A tablet
• A laptop

You can listen to a podcast while you are driving but you cannot watch a video. You can think of a podcast a bit like talk radio but it is on demand rather than a continuous program. There are podcasts available on all kinds of subjects and in a number of different niches.

Are Podcasts always Audios?

No not always. There are video podcasts that you can watch on websites like YouTube. They tend to show the podcast live with all of the people involved speaking into microphones. There are also videos on YouTube and other video sharing sites that are just audios and they will have a static image (or sometimes a number of images) to look at.

Even if a podcast is in video format you can use a convertor service online to change it to MP3 which is the audio only part of the video. Then you can listen to the MP3 in the gym, on the way to work, in the supermarket or wherever you happen to be.

What is a Podcast normally like?

A podcast really is like listening to a show on the radio. They will normally have a specific theme, for example dog training or making money online. Most of the time a podcast will be part of a series where it talks about different aspects of the topic. So one podcast could be about dog obedience training, and another about stopping your dog from barking excessively.

A lot of podcasts feature more than one person. The interview podcast is very popular. Here the presenter will interview an expert on a particular subject. This is great for the listener as they have the opportunity to learn from someone that really knows their stuff.

You will find some podcasts that have intro and outro music and even sound effects in them. This is not difficult to do as you will discover later on in this guide. We would always encourage you to make your podcasts as professional as possible so that your audience will take you more seriously.

What are the benefits of Podcasting?

The growth in the number of MP3 enabled mobile phones has really fuelled interest in podcasts. People now have a very easy and convenient way to listen to what you have to say. There are a number of other benefits to podcasting for the marketer and business owner:

A good alternative to Video

Most online marketers would agree that video marketing is essential these days. The problem with videos is that they take a lot of planning and time to shoot. Also not everyone is comfortable about appearing in videos. If you create poor videos and it is obvious that you don’t want to appear in them then this will do your business more harm than good.

There are so many videos available these days that it is a real challenge to make yours stand out from the crowd. You may need to invest in really expensive equipment and software to achieve this. Many things can go wrong when you shoot videos such as the background, sound, lighting etc.

Podcasts are a lot easier to create and the space is less crowded to you can stand out much more easily. All you need to create a good podcast is a high quality microphone and a good audio editing software suite which we will discuss later.

Generate Traffic with your Podcasts

When you create and publish podcasts you will be able to reach out to new audiences. You can use podcasts to build likeability and trust with a wide range of audiences. When a listener subscribes to a podcast series they are very likely to listen to every episode.

If the listeners like your podcast then they are likely to recommend it to other people who share the same interests. When this word of mouth kicks in you can really extend your reach. You can generate a lot of targeted traffic to your website through podcasts.

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INTRODUCTION

Across the years, the perception and definition of leadership have changed. Leadership used to mean a position or a role in a hierarchy. Today, leadership is more of a skill than a role. You can be in a leadership role and have no expertise in leadership.

On the other hand, you can be in a non-leading role but demonstrate a lot of leadership and inspire those around you.

Leadership is one of those skills that never gets old and is always looked up to. Leadership definition can be many things to different people. Start by writing down your definition of leadership. Leadership, for me, is:

We might have a different definition of leadership than you, but the exercises and techniques that you will learn here will help you become a better leader in your life.

One of the key qualities of leaders is that they are self-starters. That said, you can already check that one of your lists because today, you have chosen to read this book and lead yourself to a self-development adventure!

In this book, we will teach you how to develop your leadership skills, no matter what role you play in your career. The skills you will learn here is a life skill that you can use at work but also in your daily interaction with your family, in your volunteer work or any relationships.

In the next chapters, you will learn about leadership, how it can improve your life, and what techniques or abilities you need to develop to become better at it.

CHAPTER 1: EVERYDAY LEADERSHIP AND HOW IT CAN IMPROVE YOUR LIFE

We tend to underestimate our daily actions as an act of leadership. We celebrate significant events, big victories, but not necessarily our small gestures that can change the face of the world. Any daily action has the possibility to change the world of a person who crosses our path. Once you recognize that ability that you have, life becomes a series of opportunities to lead.

Leaders know their goals and do small things every day to reach their goal. But it’s not always about them, and they help others to move forward in their projects, to remove their doubts so that they can take action.

In a study comparing average leaders to outstanding leaders, 90% of the variance was due to the Emotional Quotient (EQ). The most crucial factor that will predict if you step up and take the lead in life is your EQ.

If you compare people in a specific field, it is not their IQ or their personality that will make them successful; it is their EQ. This study also demonstrated that developing leadership skills without considering the cognitive strength of the student-led to minimal improvement in their abilities to lead others. For that reason, we have a whole chapter on self-awareness and personal growth that will help you improve your emotional intelligence.

To be a leader is to be the catalyst of a positive event for others, and thus contribute to their development, help them in a necessary decision-making process. It can seem terrifying when you realize that you have so much impact on others, without knowing it, without being aware of it. It is essential to recognize that we are influential agents, and we have an effect on the lives of others that goes beyond money and power.

When you become a leader in your life, you empower yourself to lead the life of your dream. That is the most beautiful gift you can give yourself, as you will always benefit from the skills, experiences, and knowledge you have acquired on that journey to become a great leader. Some of the benefits are:

• Lead a productive life full of abundance;
• Increase your resilience and ability to perform without feeling the pressure of stress;
• Improve your relationships and how others perceive you;
• Become a better communicator and clearly state your goals;
• Acquire self-awareness, self-confidence, and courage;
• Grow your capacity to be creative and innovative;
• Be perceived as trustworthy and competent by others;
• Be more dependable, reliable, and competent.

In the next chapter, we will explore some facts about leadership and how it impacts our world.

CHAPTER 2: THE TRUTH ABOUT LEADERSHIP

Leadership is not a natural skill in most of us. According to research, the best leaders are the ones that have a growth mindset. A growth mindset is a belief that any skills can be developed with dedication and hard work. That being said, it is a skill that you can develop and acquire with time, patience, and practice.

Leaders have a lot of influences, according to researchers, leaders’ behavior can influence the mindset of others, the environment in which they are, the cohesion and efficacy of a group, and it can even influence the amount of conflict that is experienced in the group. Even if only 10% of the population are natural leaders, we will all be asked to demonstrate leadership skills at one point in our life.

The good news is that leadership can be learned, and we hope to help you with this book. The other aspect of great leadership is their ability to be involved and engaged. All the work that you will be doing with this book will allow you to experience, first hand, what it is that you need to develop your leadership skills. Be mindful of that experience, and do not hesitate to use that knowledge and experience in coaching others.

A study completed with 300,000 business leaders revealed the following top abilities:

• Strategic thinking
• Inspiring and motivating
• Critical thinking, analyzing and problemsolving abilities
• Demonstrating transparency, integrity, and honesty
• Developing others
• Driving results
• Communicating in a powerful and effective way
• Building relationships
• Displaying technical or professional expertise
• Creating and innovating

All these skills can be developed and utilized in various areas of your life. In the next chapter, we will explore the following subjects a bit deeper and also provide you with a leadership skill selfassessment.