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Introduction

Have you ever seen websites that sell eBooks or other products, and wondered how much money they're really making?

Have you ever tried to sell a product online and found that it didn't fly off the "digital shelves" the way you hoped it would?

Maybe you've been led to think it's all a big scam or lie. Perhaps you think no one is really making any money online.

You would be wrong!

The truth is that although there is a lot of bad advice out there, and although a lot of JUNK is being sold in a very cynical matter, those that get it are REALLY thriving.

The web makes it possible to connect with a gigantic audience of billions of people and to provide them with all kinds of products in an entirely automated matter. If you can create or find a great product and then share it with the right people, you can generate a MASSIVE PROFIT while you sleep.

It's that simple.

There are people out there who are GENUINELY making hundreds of thousands of dollars every month from this kind of strategy.

If you want to be an online entrepreneur, or if you already have an eCommerce store, then this should be very much of interest to you.

So, what is their secret? What do the top online sellers do differently, and what can you learn from them?

This book is going to share the answers. No gimmicks. No tricks. Just 101 extremely powerful tips that can't guarantee you success, but which are extremely powerful in the right hands.

1 Upsell Selling once is great but selling twice is even better!

The hardest part of selling online is getting someone to open up their wallet and trust in your system to buy a product.

So, if you've got to that point already, don't squander it!

Take this opportunity to try and add something else to the package.

That might mean an additional small purchase to sweeten the deal, it might mean an accessory that complements the main purchase, or it might be upgrading the product to the "Premium Edition."

Perhaps on the face of it, a $70 ebook is too much. But paying $20 more to upgrade the $50 ebook to the $70 premium edition with bonus materials…? That's a different story!

2 Free Voucher

A free voucher is another great way to turn that first success into a repeat success. A free voucher will let your audience buy a future product from you for a discount. This both rewards their initial custom and also incentivizes them to buy more. It's a win, win for everyone!

3 The Best Service

A simple-yet-highly-important strategy is to provide the best service you possibly can. This way, you can ensure that people will a) say nice things about you and b) want to use your service again. As they say: what goes around comes around. And this holds true in business!

4 Run Split Tests

Split tests involve creating two slightly different versions of the same sales page. You then compare the performance of each version, before adopting the changes across your entire site/marketing campaign. Try comparing different colors, fonts, phrasing, and more.

Just make sure that you run the tests long enough that the results are actually reflective of a general trend – rather than just being a fluke. You can do this by calculating the "P" value.

5 Use a Narrative Structure

Narrative is often described as "SEO for the human brain." What is meant by that, is that by telling a story, you can get your audience to lean in and engage with what you're saying. This is crucial if you want them to not only stay on the page but also buy from you.

Rather than dry facts about your product, try to find the human interest and turn it into an interesting story that the reader wants to get to the end of!

6 Calculate Your CLV

Your CLV is your "customer lifetime value." This tells you how much on average, each visitor who buys from you will be worth to your brand. You get this number by looking at your current products, the conversion rates for each one, the profits on each one, and how many times the average user buys from you.

This number is important because it tells you how much a visitor is worth to you. If you run an ad campaign and you are spending less than this amount per visitor, then you should be able to guarantee a ROI.

7 Use a Video

Video is extremely underplayed when it comes to the world of internet marketing. Not only is it not seen frequently enough, but it is also used only in a very narrow capacity. In particular, while it is fairly common to see videos that simply read the sales script, it is far less common to encounter videos that work like conventional adverts: attempting to sell the value proposition by showing emotive footage cut together well.

This can be game-changing. Hire a professional editor and get them to make your product look as amazing as possible. Add an incredible soundtrack, and you can motivate people to stop thinking and just click on that "buy" button!

8 Have a Pop-Over

Pop-overs, or light-boxes, are boxes that appear over your page content and make the rest of the page fall dark. These can be an excellent way to grab attention and to promote a discount or offer.

Better yet, is that pop-overs can be tweaked to appear only under certain conditions. The best example? A pop-over that appears when the user tries to leave the page.

9 Remove Ads

If you still have adverts for other products on your website – such as Google AdSense – then it is critical that you remove that as soon as you can. All these ads do is to send clicks away from your site, thereby minimizing your own sales.

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Writing Internet Sales Pages That Sell

GRAB THE HEADLINES

The first basic element of an effective Internet marketing (IM) sales page is the headline. Just like a newspaper sells based on the front-page headlines, your IM sales page is going to get viewers on the basis of the main headline. Thus, you have to be sure to make this as persuasive as possible while listing in one sentence the single biggest benefit your product or service has to offer to the potential customer.

FONT SIZE MATTERS

Whatever your headline, you want it to be written in the biggest font found anywhere on the sales page. That means that it is meant to grab attention, and using the size of the font this way really sets it apart. Don't be too creative on the font type, as you want to make it very easy to read; however, be very careful to make it the biggest text on the page, as that does matter.

USE A BIG TRIGGER

There are numerous psychological triggers that will produce an immediate reaction with your audience. You should study these triggers, understand the demographic you are marketing to, and then choose one that is more apt to appeal to your market segment. For instance, say you are selling a product that could have many competitors in the market. So, you want to make sure that whomever lands on your sales page that they order from you, rather than taking the time to scope out the competitors and compare offers. You find that your demographic consists of business people who are used to deadlines and want to get a good deal. So, you implement a time limited offer to trigger buying behavior now and make it uncomfortable for them to take the time to look elsewhere for fear of losing out on a great deal. In that case, you list your biggest benefit, but you also make it clear that the offer is only available for the next 12 hours or until the product is sold out.

THE THREE-HEADLINER STRATEGY

Some marketers like to make use of a three-headliner strategy. In this example, you have a pre-headline to introduce the main headline. It is not as big as the main headline and doesn't necessarily list the biggest benefit. It just sets the customer up to read the second, and main, headline. The second headline is the one with the biggest benefit and trigger. It should be a statement or offer that immediately provokes an emotional response. After that, there is a final headline that is much smaller and that gives any additional information to clarify the main headline. This approach works well and provides more space to be thorough with your main headline.

INTRODUCTION AND TYPES OF TRIGGERS

Every good news story starts with a hook, and your sales page will also want to implement this technique. A hook can be one or two sentences that really grab the imagination and attention of the reader. There is a real art to creating effective hooks, but mainly it is something that will cause the reader to pause slightly and that will trigger an emotional response. If the hook is effective, it does just what its namesake says: It hooks the reader into reading the rest of your sales page.

Let's be clear here. No one likes to spend a lot of time reading sales letters. Generally, a large number of people out there find reading to be a chore. So, you have to make it interesting and exciting. You have to get the reader to want to read the rest of the story. Without the hook, the headline isn't enough. You have to take into account the way people skim a story or sales page to decide whether it's worth reading thoroughly. First, they read the headline. If that grabs them, they will read the first few sentences. Then, they will most likely skip to the bullet points or the subheadings to decide whether to dive into the sales letter deeper. If your first few sentences are a bore, that's about the time you will lose that Web surfer to some other Internet marketer. You have to make those first few sentences count because that may be the only thing a visitor reads to decide whether to go on with your offer or not. That's why using psychological triggers to provoke a response is very, very important.

TYPES OF TRIGGERS

As a sales person, you have to know that people buy on impulse many times. They may give you a rational explanation after the sales is completed, but ultimately, much buying behavior is an emotional response to a particular marketing trigger. Some of the triggers you can use are:

- Ease of use If you've found a solution to a problem that seriously uncomplicates people's lives, you will get a lot of sales.

- Status If your demographic is wealthy, then they may be seeking status symbols to set themselves apart from common folk.

- Belonging People join all kinds of groups where they feel a sense of community or belonging. If you can tie your product or service to some group identity that is large and lucrative, you can get quite a number of sales using this trigger.

- Risk Aversion If your customer stands to lose by not taking you up on a time limited or quantity limited offer, they will bite to close the sale more often than not.

ESTABLISH CREDIBILITY

When someone visits a sales page, they may not have any idea who you are or why they should buy from you. In order to make a case that you are indeed trustworthy, you have to either list your credentials or get other people to vouch for you. There are a number of different ways you can convince the average visitor that you are a genuine businessperson and not just some Internet scam artist. Here are a few good ways to reduce the resistance to buy from you, simply because they don't quite know who you are or whether your business is legitimate.

FLAUNT YOUR CREDENTIALS

If you have degrees, teach seminars, written a book, or done anything that can establish a personal connection and authority on the subject you are selling, be sure to flaunt it. Nothing sells better than a person who is keenly involved in the field that they promote.

PROVIDE TESTIMONIALS

You can write up testimonials that others provide to you. Preferably, they should include real results, not just gushing admiration. In order to give them authenticity, ask permission from the person who offers the testimonial to reprint their quote with their full name. Adding a city and state also gives it more credibility.

POINT TO FAVORABLE REVIEWS

Did someone else give your products, service, or business a review? If it was favorable, post a link to it on your sales page so that they can see that you really are who you say you are and can provide what you say you do. If you don't want to post a link, quote the article and list the reference that gave you the review.

GIVE OUT CONTACT INFORMATION

This seems very simple, but many IM people bypass it for fear of being “too available.” You don't have to give out a physical address, but having a phone number or email address where people can reach you to ask pre-sales questions is good. It shows that you are an actual live person who is doing business online and not just some scam website.

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Marketing, as well as technology, has evolved exponentially in recent years. Furthermore, these two have merged, giving rise to new strategies that help brands, companies, and organizations to achieve their objectives, which in most cases, consist of greater exposure, recognition and obviously, a higher number of sales.

Social networks are one of the products of this evolution. Their essential purpose is based on connection because they were initially intended for that purpose, to connect us with other people anywhere in the world. Faced with such a possibility, brands have entered this world by putting millions of goods and services within reach of the customer with just a click or a tap on the screen of your Smartphone.

This trend gave rise to competition, that is, since many brands or organizations joined the world of social media, then what would differentiate them? The answer is simple: the strategies they decided to apply to reach their customers.

Today the pace of life has changed compared to that of a decade ago. Today people move at a dizzying speed, so the use of traditional marketing became obsolete for many brands giving way to the purpose of digital marketing, which is nothing more than moving the strategies and adapting them to the digital plane.

We could mention many digital marketing strategies that have been the result of numerous studies in recent years and even say that there are as many ways to apply them as creativity allows. However, on this occasion, we will emphasize one of the most effective ways in this book, especially if it is a matter of increasing the exposure and scope of any product: influencer marketing.

What is influencer marketing?

Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as 'influencers.' But what are influencers?

Influencers are not superhumans or magic creatures that hold the secret of social networks in a magic book. They are people who are simply characterized by having a lot of receptivity and charisma in the virtual world. Some of them, like YouTubers, for example, have channels with thousands (and in some cases even millions) of subscribers and followers.

Influencers play a role that is a product of technological evolution, which plays a critical role in today's life. Naturally, these social network kings are real diamonds in the rough for brands, companies, organizations and even entrepreneurs with emerging businesses. Their critique of a specific product or their appearance using a brand of clothing, for instance, can considerably increase the widespread acceptance of a specific brand and, therefore, boost sales like foam.

For a company, applying this strategy can bring significant benefits. Some are as follows:

• You get to amplify the positive messages of the brand or company.

• You will generate a lot of conversation on the net about the products offered by the brand.

• It increases traffic to the website or social network profile of the brand that the Influencer is promoting.

• The brand gains a good reputation and high prestige.

• If designed well, a campaign with influencers does not have to be expensive and can yield a satisfactory and profitable return on investment (ROI).

Influencers are generally followed by a target audience characterized for being very consumerist and for having high purchase power: millennials. But, becoming an influencer or being considered an influencer is not only about having many followers. It is about having your opinion followed and considered by a particular audience. And at the same time, this implies a lot of hard work that involves a lot of learning, perseverance, and dedication.

To be a successful influencer, you must not only know how to use the leading social networks, much less how to make beautiful publications. It is a role considered a profession and that you must take very seriously if you want to be considered by the biggest brands in the market. If you wish to be successful, we don't have a magic formula, but we have prepared this e-book with some secrets that will surely change your perspective and guide you in the process of becoming an influencer.

There is no magic formula to become a recognized influencer. However, you will need the charm to please your followers and to be always at the forefront of trends because, in the digital world, the last thing you want is to lag.

But there are secrets you can start using to stand out: one of them is to target a specific niche. In other words, to stand out, you must find a target audience to address. And to do that, you must talk to them about a specific topic, something you stand out in in a unique way and in a way that makes you stand out from the rest.

It doesn't matter if you have 1,000 or 100,000 followers, what this ensures is that by speaking to a group from a specific niche on a particular topic, you will achieve an audience that is highly committed to your content. This commitment will ultimately translate not only into followers, but consumers of your content and an audience that is loyal to you and, of course, trusts your judgment. Also, it will undoubtedly make brands want to approach you eager to reach an audience committed to your criteria.

So how do you choose a niche? The answer will depend on you and your skills because if you are strong in the kitchen, you cannot target an audience that loves fashion design or choose as a niche the manufacture of summer clothes. Does this mean that you should stick in only one thing? Not exactly, everything in its own time.

In social networks, there are millions of people who create a great deal of content and target different audiences; in other words, there is something for everyone. Choosing a niche is a task that requires time and planning, especially if you intend to stand out among so many people who may be doing the same as you.

How can you choose a niche and not die trying?

To do this, you must start by writing down a straightforward list with all the things that interest you. Put special emphasis into those topics of your interest, the best that suit you or those that you want to display in your social networks; Probably, you will find that your range on tastes is enormous. Do not worry so much about it. We'll narrow down the options you've thought of, later on, this works. Now, pay attention to the following explanation.

Focus on a niche.

By now, you should have written down all your interests and skills. These can be turned into niches.

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Many people have heard about the Law of Attraction but few people know how to use it properly. A lot of people think that it is some kind of magic because they have heard stories about people wishing for things to happen and then they did. It is not magic but it is very powerful and in the Law of Attraction Code we will show you exactly how to use it.

The Law of Attraction is a universal law that has been around since the beginning of time. It is always there and always will be. You can’t avoid the Law of Attraction so why not make it work for you? By reading this guide and following the advice given you can do just that.

In the first couple of chapters we will tell you what the Law of Attraction really is and how it works. This is essential for you to know if you want to use the power that it offers so do not skip these chapters. There are many different opinions on what it is and what it isn’t and you need to know the truth about this.

You will learn exactly how to apply the Law of Attraction in your life in this guide. We have provided you with a step by step process for this. Yes it will take a little effort on your part and you need to be consistent. But this is really worth it if you want to manifest your desires.

If you have heard that all you need to do is think about your desires a lot and the Universe will provide them to you then this is wrong. There needs to be another ingredient which is action. Just thinking about something and then taking no action will never achieve anything.

One of the main reasons that people want to learn about the Law of Attraction is that they want to manifest more money and wealth. We have dedicated an entire chapter to this with the steps that you must take to make this work for you.

The Law of Attraction is real and it does work. But you need to know how to use it properly to get what you want. After you have read this guide you will have the Law of Attraction Code that you can use every day to manifest anything that you want. So what are you waiting for?

Many people have heard of the Law of Attraction. But in our experience very few actually know what it really is. They have watched the movie “The Secret” and believe that all they have to do is hope that good things will happen to them and the Law of Attraction will make it happen.

It doesn’t work like that…

And of course while they are sitting and hoping and nothing is happening they are quickly going to come to the conclusion that the Law of Attraction doesn’t work. Well it does work but not when you just sit and hope that your life will change.

Is it a Magic Spell?

The Law of Attraction is not a magic spell. Why do so many people think this? It’s probably because they hear stories about people that used the Law of Attraction to win big on lotteries and receive money out of thin air.

You can’t read a book like this on the Law of Attraction and then chant “abracadabra” and expect your life to instantly change. That just isn’t going to happen. There is effort involved in making the Law of Attraction work for you and of course most people don’t want to hear that.

They are a lot more comfortable with the thought of it being a magic spell that they can summon on demand. If the Law of Attraction truly was magic then surely many people would have used it in their lives and our world would look very different than it is today? So please get any thoughts of it being some kind of magic out of your head right now.

A Common Belief about the Law of Attraction

One of the most common ways that people define the Law of Attraction is something along the lines of:

“When you believe strongly that something will happen then it will happen”.

That’s a simple enough concept isn’t it? But the trouble is that this kind of definition there are too many unanswered questions. Does it mean that if you continually think about something that you want to happen that other things will not happen? What about if you accidentally think about something that you don’t want to happen?

Here is an example. Let’s say that at your work you have applied for promotion. You are going to use the Law of Attraction to ensure that you get it. But you have doubts about whether you are going to land the promotion as well as thoughts that you will get it. So where does that leave you? Other people have also applied for the promotion and they know about the Law of Attraction too. So if they are thinking that it will happen as well how does that work? There is only one promotion available.

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If you are not feeling content with your life then it is likely that you do not know what your true purpose in life is. Without this you will not be focused on the things that make you truly happy. You will either drift through life or find yourself stuck.

In this short and powerful report you will learn why it is so important for you to find your WHY and provide you with the 12 questions to ask yourself to uncover it. We urge you to read every word of this report and take action to create an inspiring WHY statement that will drive you forward and provide you with total fulfillment.

People always do things for a Reason

There is a reason behind everything that you do. You may not realize this but it is true. Most of the things that you do every day are on autopilot such as brushing your teeth and taking a shower. You don’t think about these things you just do them.

But behind all of your actions is a reason. You brush your teeth and bathe each day because you do not want to smell bad and be dirty. You make the journey to your place of work each day because of the reward you receive and what it means to you and your family.

OK these things are obvious but it is not always. As human beings you are aware of WHAT you do and HOW you do it. The WHAT part is usually obvious and the HOW part is something that you have learned over the years.

The most difficult thing to understand is WHY you do the things you do. Most people will do things that they don’t want to do and accept this as part of life. For example there are plenty of people that work a job that they hate.

They do this because they feel that they have to. These people do not have the confidence in themselves to find a better job. They are happy to just drift along taking anything that they can. The trouble with this is that they will never be fulfilled.

How to Attain Fulfillment

The only real way to attain fulfillment is to understand what your true purpose is in life is. Once you know this you will be able to set goals that allow you to attain fulfillment. Don’t get sucked in to all of the nebulous questions around such as “why are we here?” and “what is the purpose of life?”

These questions are likely to conjure up negative thoughts in your head. We believe that all individuals create their own purpose in life. There is no “one size fits all” answer to the question “what is the purpose of life?” You answer that question in your own way.

Your mind is a very powerful tool. Use it to your advantage to determine your life’s purpose. Where are you in your life right now? Your previous thoughts are responsible for everything that you have or don’t have in your life right now.

6 Powerful Reasons why you should Write a Personal WHY Statement

When you have a personal WHY statement that you have given a lot of thought to and committed to your life will change for the better. The most important reason for creating a WHY statement is the clarity that it will provide to you.

When you have this clarity you will be able to focus on the things that really matter to you. It will provide you with a future blueprint for your life. Your WHY statement will reveal your true purpose in life and the values that you hold dear.

It is not going to be easy to write a strong and compelling WHY statement, but you can do it and you must do it. Once you have your WHY statement then you must live by it every day as this is the fastest way to fulfillment.

Your WHY Statement determines what you want

The reason that a lot of people fail to achieve goals that they set is because they do not really want to achieve them. If that sounds crazy then please read on and we will explain. When you know your true purpose in life you will be able to set goals that align with this.

As soon as you have a WHY statement that you are truly happy with then it will be straight forward for you to set related goals and be motivated every day to achieve them. When you know what you truly want from life you will do everything to achieve them.

Improved Focus

It is very easy to get distracted in the modern world. Although the Internet is a wonderful thing, it can steal your time like nothing else. If you do not have a clear focus in your life then it will be easy for you to become distracted. Other people can influence you to set goals that you are not truly committed to for example.
When your personal WHY statement is complete you will be certain about what you need to do next. You will have total focus which will enable you to prioritize the things that you do to achieve goals that align with your WHY statement.

Your Decision Making will improve

The clarity of a compelling WHY statement will enable you to make better decisions in your life. All decisions, both small and large, are covered here. Without true clarity in your life it is more likely that the decisions you make will not be the best ones.

You will consider all of your decisions against your WHY statement. Internally you will ask yourself “is this a good choice for my life’s purpose?” and then be able to instantly decide the right thing to do.

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Introduction

Are you sitting comfortably? Do you have a pen and paper to hand?

Great! Because we’re about to dive into some of the best social media marketing strategies that you never heard of. Any of these techniques can potentially help you to reach a larger audience and get more clicks, shares and likes. In short, this document can at least double the amount of traffic you get from social media.

Ready? Let’s go!

Number 1: Engage

It sounds simple but you’d be surprised how few brands and channels actually do this! If you want to get more people to follow you, then just be a little more active. Like images by other creators on Instagram, comment on their posts and follow them. If you take a look at a large proportion of Twitter and Instagram accounts with 1,000+ followers, almost all of them also follow 1,000+ people!

The key thing to recognize here is that social media is a communication tool first and foremost. This is what the platforms are designed for, and so it’s a HUGE aspect of your strategy to omit.

Just as important is to engage with the community on your own posts. When someone comments on your picture on Instagram, make sure that you respond to that comment. This is important because it makes that person feel valued. They are now more likely to comment on your next image, and much more likely to hit LIKE.

Over time, that means your images will gain an exponentially larger number of likes, which will mean they show up more in the discover tab and elsewhere. In other words, it is by nurturing that community that you will lead to a huge amount of growth over time.

Number 2: Make Video

On nearly any social media platform, taking time to create video can help you to stand out and gain much more traction.

This isn’t quite so easy. Video requires a certain amount of equipment, knowledge and skill. But that’s precisely why it is crucial for social media success.

Video’s first advantage is that it allows you to communicate more directly with your audience. But not only does it give you a platform where people feel they get to know you, but it also elevates your status thanks to the high production values on display. This is content that you couldn’t have just put together in your Mum’s basement, and it suggests you’re a professional that knows what you’re doing!

High quality video also allows you to convey a huge amount of emotion and feeling – something as simple as adding the right background music can make a video that much more inspiring, epic, or exciting. The result is that people will really remember the videos you post and will be moved to visit your website, to buy your products, or to otherwise investigate your brand further!

If you don’t know how to make amazing video, the good news is that you can fake it. If you sign up for a site that provides free stock video and music, then hire a video editor, you can make amazingly inspiring mash-ups that communicate ideas and feelings and drive sales. Check out the YouTube channel “Shots of Awe” to see how this could potentially play out.

Number 3: Go Live!

When social media marketing began, it was a lot easier. That’s because fewer people were doing it and this made it much easier to stand out.

Now everyone has a social media page and getting noticed is much more difficult. But the new kid on the block is live. Going live on Instagram or Facebook is something that social media platforms want to push and that few creators are getting involved in. So, if you can find the time and energy to give it a go, you might just that your whole audience is notified and you can make a big impact. Plus, they get to talk to you directly – which transforms the way they see you!

Going live is particularly effective because most platforms actually notify followers when someone starts a live feed. This means that you can jolt your audience out of whatever they were doing that day in order to come and hear what you have to say!

There are a huge number of types of content that lend themselves particularly well to live streams. You can create a live feed of something you’re working on, you can create a live feed to share an idea that just came to you, you can create a live feed of an event or a location. This is also a fantastic way to review a product, or to run a Q&A!

Number 4: Network

This is absolutely crucial. You must network if you want to succeed and surprisingly, the best way to do that is by networking in person. Go to events, speak with people and make real connections with people.

This might sound a little confusing, seeing as you are likely an “online” kind of person. But the truth is that most influencers don’t want to hear from you. If you send a message to someone with 100,000 followers, your message will be one of 1,000 that they received that day. I’m not joking!

So how do you stand out? Some blogs will recommend that you make lots of posts on their posts, that you be persistent… but it’s a lot of work with no guaranteed pay off.

But if you MEET the person face-to-face, then they will form a lasting memory of you and you can pitch them your ideas and your brand. And that can be extremely powerful.

NOW they will be much more likely to give you a shoutout, or to share something you posted! So go to networking events if you can, or even hire those influencers if they offer a face-to-face service!

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Introduction

“Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend” - Buddha

Gratitude is not a feeling that we give a lot of importance to. We experience it occasionally but it's not something we really stop and reflect upon. Perhaps that's why so many people today are so discontented and dissatisfied with their jobs, their relationships, and their lives.

In today's consumer-driven and super-competitive world, our more prevalent emotions tend to be anger, frustration, envy and often, despair. Even people with wealth and successful careers feel this way. Why do we feel that something is missing in our lives? The likely answer is that we lack gratitude.

Gratitude is one of the most overlooked factors in our pursuit of self-improvement and personal well-being.

Although not an external skill that can be learned, gratitude is an innate quality, a potential mindset that exists in each and every one of us. It can be awakened and developed to dramatically change your outlook - and transform your life in ways you never imagined.

Practicing gratitude creates a huge paradigm shift. Suddenly, so many of the things that keep you tossing and turning at night become trivial and meaningless – while the things you should be putting your effort into, the things that have true value and meaning, become crystal-clear. No physical skill can ever transform your life in this way.

This is not a bogus theory. A wealth of research has proven that the regular practice of gratitude helps achieve lasting happiness and success.

So, how do we "practice" something as elusive and intangible as gratitude? Actually, it's one of the easiest things to do. This 7-Day Challenge will show you how to practice a different form of gratitude every day for one week. It will help rewire your brain and sow the seeds for a lasting mindset that becomes second nature. Try it yourself and at the end of the seven days you will never view your life – and the world around you - in the same way again!

Chapter 1: What Science Tells Us About Gratitude

Gratitude is one of the most researched concepts in psychology and behavioral science. Not only has it been proven to improve happiness and strengthen social and personal relationships, but it has also been proven to boost success and productivity, as well as promote overall physical and mental health. Here are some surprising facts that science can tell us:

1. Most people don't express gratitude at their workplace.
2. Women are more grateful than men.
3. Grateful people exercise more and are more health-conscious.
4. Gratitude improves sleep.
5. Gratitude lowers cholesterol levels.
6. Grateful people are more likely to achieve their goals.
7. Gratitude strengthens personal relationships.
8. Gratitude alleviates depression.
9. Gratitude helps people make wiser buying decisions and not overspend.
10. Gratitude strengthens inner peace.

With all these proven benefits, it's no wonder that many wellness experts are recommending that their clients practice gratitude regularly. In addition, many psychiatrists are now incorporating gratitude practices and exercises into their therapies.

The bottom line: Gratitude is likely one of the few things in life that has no downsides. Scientifically, there can be no doubt that gratitude is good for us on many levels!

Chapter 2: Getting Started

The 7-Day Gratitude Challenge requires no special preparations or costs. All you need to get started are two key things:

Keep A Gratitude Journal

The challenge needs to go hand in hand with a gratitude journal where you record your experiences at the end of each day. Ideally, you should keep a physical journal where you record entries in handwriting as this will better imprint the experiences in your mind.

Each night before you go to bed, take a few minutes to jot down how that day's challenge went, any particular things you noticed and how you feel. You must do this each day for the first seven days and the next seven days if you decided to repeat the challenge for another week. As you get the hang of it, it's sufficient to make entries into your journal twice or three times a week after that.

There's an added bonus as well. Research has linked gratitude journaling with lower stress levels, improved mental clarity and better sleep. This should be enough motivation to keep your journal entries top of mind at the end of each day!

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Why Some People Fail At Internet Marketing

Why Failure Sometimes HappensHappens

Getting into Internet marketing is like going into business for yourself. What most people fail to realize is that the same types of obstacles and challenges that people have when they go into business offline are the same obstacles and challenges they might face online, except in a different format. If you have difficulty selling items in a regular brick-and-mortar store, don't think that slapping a website up on the World Wide Web is going to transform you into an instant super sales person. It won't. Instead, seek to become a better business person all around, taking your cue from basic business practices, and then transferring those skills online to be successful.

YOUR ATTITUDE IS HALF THE BATTLE

Business is a competition, just like sports. You don't go out to the playing field assuming that your team will lose. You don't let a few setbacks sour you on the entire game. You give it your all until the umpire blows the whistle and the game is over. Then, there is time for regret, but until then, the game can always be turned around at the last minute.

Having a positive attitude when you go into Internet marketing is essential, just like it is when you are competing in sports. If you think you will fail, you will. There is no better self-fulfilling prophecy than someone who half-heartedly goes into business only to make excuses for why the business failed. It didn't fail after they started doing it. It failed the minute that they didn't believe in themselves. If you want the stamina and persistence to get into Internet marketing and to be successful, you have to understand that there will be setbacks, but you have to be able to use everything as a learning experience to finally cross that finish line as a winner.

UNDERSTAND YOUR STRENGTHS AND WEAKNESSES

Every business is a reflection of the owner who creates it, and Internet marketing is no different. If your strength is in structuring a product lineup and not in sales, then you have to get people on your team who can cover the weakness, while you cover the strength. Sit down right now and carefully assess any businesses you've created in the past. What were you good at? What did you fail at? Learning from failure is the key to success. Those people who fail to learn from their mistakes, as it is said, are doomed to repeat them. Therefore, you already have a fertile history of what types of obstacles you might encounter in this new venture, and can prepare an alternate plan to get you past them even before they occur.

False Expectations Can Trip You

If you've heard that you can make BIG money on the Internet, it's true. You can. Will you make it immediately? While some people appear to have done so overnight, the truth is that they have gathered those skills over time until, one day, it all came together for them. If you think that all you have to do to make money on the Internet is to put up a website and wait for people to show up, you have a set of false expectations that are completely unrealistic. Here are the three biggest misconceptions to Internet marketing that will only lead to disappointment if they’re not tempered with some common sense.

YOU CAN QUIT YOUR JOB WHEN YOU FIRST START

If you have a job, keep it. Internet marketing is best learned as a side business until it becomes more profitable. Unless you are independently wealthy, you are going to want some steady source of income while you get more real life experience with the Internet and with making money online. Set some monetary goals, but don't make them so outlandish that they demoralize you instead of inspire you. Do you want to make an extra $500/month? If so, do you have a strategy planned to make that income. Once you reach a goal, increase it. At the point you're making what your job offers you, quit! Then, you are at the crux of learning how to zoom way past the small amount of money that your job offers.

DOESN’T TAKE MUCH TIME TO LEARN

Internet marketing is an exciting field to learn, and if you hitch it to your passion, it will seem like fun learning and not like homework. However, if you think that all you have to do is to learn how to put up a blog, that's just the bare minimum. You will have to learn how to get traffic to the blog and then have the right offers to create income from the blog. It's not just the technical aspects of setting up a website that take time to learn. It's the art of marketing online, which is even more important, that will take some time to learn. Expect that there is some work and time involved, and don't be discouraged if at first you don't make a single penny and spend a few weeks simply learning the ropes.

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Writing A Great Electronic Newsletter 2

WRITING A GREAT ELECTRONIC NEWSLETTER

In this world, there are definitely 2 types of electronic newsletters. One type grabs the readers and actively (usually dramatically) improves your sales, while the other languishes on a screen for only a matter of seconds before it heads straight for the trash bin.

Now, you want an electronic newsletter that will act as a great marketing tool for you and that will seriously raise your sales. Most companies who have good electronic newsletters attest that the increased sales arising from the newsletter are actually the final step in terms of the newsletter development.

The world of sales is like a pyramid with a staircase to the top. You climb each step with your customers, and then when you get towards the top, your sales simply start to take off. But before you start scribing your electronic newsletter, you need to be aware of its purpose.

AIMS OF AN ELECTRONIC NEWSLETTER

Writing an electronic newsletter is not just about reaching your customers and potential customers. There is a whole lot more to it than that. In fact, a great electronic newsletter will achieve the following without you even having to try too hard:

1. Establish and/or consolidate your brand or service.
2. Determine that you are a leader in your field.
3. Prove that your company is one that has integrity and commitment, and is an authority.
4. Demonstrate your professionalism and knowledge.
5. Increase your presence on the Internet with associated, hidden benefits.
6. Create a trusting relationship between your customers/potential customers and yourself.
7. Bring customers to you!

Now with all of those benefits, it is easy to simply stop reading now, rush off, and create your own newsletter, and then sit back, waiting for all of the good things to happen. Now, here is the bad news: if you don’t write a great electronic newsletter, but one that is simply average and lacks any proper, appropriate content and graphics, then your newsletter will demonstrate that your company is not very professional, hasn’t taken the time to learn how to create a good/great newsletter, and as a result, make customers wonder why they should use your company? They would prefer to go to a company that shows them some respect!

HAVE A LOT OF RESPECT FOR YOUR READERS

Although we usually talk about ‘Have a little respect’ when it comes to your customers, you need to have not just a ‘little’ respect, you need to have a lot of respect for your readers and potential readers; otherwise, your newsletter will simply be thrown into the trash bin and not be read.

People have busy lives. We all have to work hard, to cope with changing, and often, quite difficult times. This means that people’s time is precious, so they will make or find the time to read good quality material that is relevant and of interest to them, but they will not make any time available to read a newsletter that fails to address them appropriately. This is why respect is so important when it comes to your readers.

Know Your Readers

Knowing your readers shows them respect. All you have to do is to take a little time to know who they are, what is of interest to them, and what will reach them directly.

One fundamental error that is often made is to use an electronic newsletter as a platform for views or as a mouthpiece, serving only the writer and not the reader. But your readers are not dumb; they will soon pick up on this and press that delete key before they have finished the first paragraph. So you have to get to know them.
Now this may seem like an impossible challenge; if you want to send your electronic newsletter out to hundreds, if not thousands, of customers, then how can you possibly ‘know’ them?

Well, you don’t have to know their birthdays or what they like to eat at Thanksgiving, but what you do need to know is what will interest them.

What kind of information are they looking for? Do they need to have legal updates? Is there any legislation that may impact on their businesses or lives that you need to be telling them about?

You also need to consider what they will appreciate in terms of how you and your business can help them. Are there any hidden benefits to using your business? Can you solve some of the complexities of life for them? Are there any direct benefits that your particular style of business can bring to them?

Only when you know your readers and can have a good understanding of what they want are you in a position to start thinking about the style and the content of your electronic newsletter. True, this can be a daunting task, but if you are struggling with it, then enlist the help of a friend/colleague who can ensure that you are on the right track: remember that two heads are always better than one!

CHOOSING THE STYLE OF YOUR NEWSLETTER

The style and look of your newsletter is important and one that should not be overlooked. Basically, your style needs to reflect the fact that this is a professional document, not some high school newsletter (many of which actually look pretty professional now).

You need to establish a corporate style in the newsletter, no matter how small your business actually is. Each newsletter needs to be set out in the same style, be written in the same style and have the same format. This ensures that the identity of the newsletter starts to emerge, so that when it pops up in someone’s inbox, they immediately recognize it as a ‘good read’ and will open it.

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Introduction

You are probably reading this book because you're considering intermittent fasting to achieve your health goals. Or, you have heard the reports of how effective it can be for weight loss. You've heard others raving about the benefits of intermittent fasting and how it has changed their lives. More importantly, you're wondering, is intermittent fasting just another over-hyped fad? This book will answer all of your questions succinctly but thoroughly.

There's a lot of reliable information on intermittent fasting out there, most of it by nutrition experts and medical professionals. There are hundreds of blogs and testimonies from people who have tried it. There's also a large volume of research on the benefits of intermittent fasting with very positive findings.

This book will save you the trouble of reading through hundreds of websites and dozens of studies. It will condense the most relevant information, and proven tips. These are all of the key basics you need to know in order to make an informed decision about whether it's for you.

If you have already decided that you want to go for it, the five simple steps discussed here will help you jump-start your intermittent fasting plan and quickly integrate it into your lifestyle.

Lastly, this book will arm you with some valuable tips and recommendations to help your fasting routine go more smoothly – and help you get the most out of intermittent fasting.

Chapter 1: Why Fast Intermittently?

There are many reasons to consider intermittent fasting as a healthy lifestyle choice. The main reason is that it's not a traditional diet.

Whether your goal is to lose weight or simply boost your overall health and vitality, intermittent fasting does not restrict you to specific foods or involve calorie-counting. You simply abstain from eating during fasting hours and eat what you want during eating hours – within reason, of course!

It's this flexibility that makes intermittent fasting so popular and much easier to adopt as a lasting lifestyle habit.

Is Intermittent Fasting A Fad?

Absolutely not. All the evidence points to the fact that intermittent fasting is here to stay. It has become a lifestyle choice for hundreds of people, with many more coming on board as research continues to discover and confirm its seemingly endless benefits.

Fasting has been practiced for centuries by various cultures worldwide for both health and spiritual benefits. It is only recently that it has become known in the West as a healthy lifestyle choice.

It's highly unlikely that the practice of intermittent fasting will go away anytime soon, especially as more and more health experts are acknowledging its benefits.
Whereas health experts had previously warned about the potential dangers of skipping meals, research findings and real-life examples have caused them to do a 180-degree turn. In fact, nutrition experts are so convinced of the benefits of intermittent fasting that they are now recommending it to clients who simply cannot stick to a traditional diet.

Benefits of Intermittent Fasting

The final deal-breaker is that study after study has proven the powerful and varied benefits of intermittent fasting. Over 75 years of scientific research has conclusively confirmed the following benefits:

- It improves metabolism.
- It reduces high blood pressure.
- It reduces cholesterol levels.
- It promotes longevity.
- It reduces oxidative stress.
- It improves mental function.
- It reduces the risk of age-related degenerative diseases like Parkinson's and Alzheimer's.
- It improves insulin sensitivity and can guard against diabetes.
- It reduces inflammation.
- It reduces the risk of cancer.

Who Intermittent Fasting Is Not For

Unfortunately, intermittent fasting is not for everyone. There are certain conditions where intermittent fasting can be harmful to health. You absolutely must not fast, or at the very least consult a doctor if:

- You are pregnant.
- You are breastfeeding.
- You are anemic.
- You have a history of eating disorders.
- You have diabetes.
- You have a heart condition.
- You are under 18.
- You are on medications that must be taken during meals.

The bottom line is that the combined benefits of intermittent fasting can immensely improve your quality of life. And we can definitely expect more amazing breakthroughs as more research is conducted.

Before proceeding further, the traditional disclaimer must be made here: Although intermittent fasting is risk-free for normal, healthy individuals of both sexes, it is advisable to check with your doctor first.