Tag Archives: Ebooks

How To Profit From Public Domain Information Resale Rights Ebook

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Between this and other successful information publishing ventures I had going I knew I could do this full-time so I quit my job in 1999 and pursued my Internet businesses.

I currently own over 40 web sites, but my primary businesses are my newsletter for Internet entrepreneurs called, "Little Known Ways To Make Money Online" at InfoProductLab.com and PublicDomainReport.com where I write a weekly newsletter on how to profit from works in the public domain.

People ask me all the time, “How did you learn what it takes to succeed?”

Number one: I needed to be successful.

When I quit my job I just never gave myself an option to "fail". I failed a lot of times, but kept going, never quitting and never getting down on myself for failing.

For every 10 hair-brained ideas I get only 2 or 3 ever really become successful so I figured that if I really want to be successful I should *fail* more often so I can discover the winners faster.

The Internet makes failing easy.. and faster. That's part of my success-just going out and doing it. If it doesn't work I stop doing it… if an idea I have starts working I just do more of it.

Another very important aspect of being successful is not being afraid to sell something. I've learned that people (including myself) hate to sell.

They get really nervous selling themselves and their products.

ou gotta get over that if you're going to be successful in any business of your own- you basically have to be totally 'fearless' when it comes to marketing your products ... you have to believe 100% they will help people and be good for them, or why sell them at all?

The Loser The Turd And The 900 Pound Gorilla Give Away Rights Ebook

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I call my style of article spinning “Content Evolution”. The goal here is to create unique variations of your original article that STILL maintain the same high quality and optimization as the original source. Often, these unique variations are better than the original source...

Rather than submit or syndicate one copy of your article to dozens of other websites online — and add to the growing landfill of duplicate content — why not make unique versions of the same article before you submit it?

Here’s how it works... You take one article that you just wrote. You re-write the intro paragraph twice, you pick a body paragraph and re-write it twice, and then you re-write the concluding paragraph twice. Or, hire a ghostwriter to do the re-writing for you.

Then, you create various combinations using the re-writes that you just created. The next step is to evolve this content and make some minor tweaks to it. If you do this correctly, you will be able to easily come up with two dozen or more high-quality variations of your original article (this applies to PLR articles too).
As a general rule, your article variations should be about 30% different from the original article. The more variation between each article, the better.

Determining whether or not your article variations are 30% different from the original article is no easy task. Lucky for you, I am going to give you the download link to a handy FREE piece of software that will help you out. Using this software, it’s a 2-second process to check/compare your articles.

How To Make A Six Figure Income Online Resale Rights Ebook

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Key #1: Increase Your "Market Reach"

The first key to making more money from your business is to "increase your 'market reach' ". That is, you need more exposure among your targeted audience. Your business needs to be in front of as many potential customers as it possibly can be.

Out there in cyberspace somewhere are all of the customers who would ever possibly be interested in your products.

There is a maximum number of people out there who have the potential of doing business with you.

Your job is to find as many of them as humanly possible. You want your marketing to reach as many of those who might do business with you.

Now, there is a simple formula that you can use to measure how well you are reaching your potential customers.

The formula for market reach on the internet looks like this…

Site Traffic + List Size = Market Reach

Just on sheer numbers alone, growing your business is based on how many visitors arrive at your website and how many subscribers you have on your list.

For example:

All things equal, 10,000 website visitors will generate more profits for you than 1,000 visitors.

All things equal, 25,000 opt-in subscribers will generate more profits for you than 5,000 opt-in subscribers.

You need more market reach than you currently have. More website traffic and a larger list. That is one aspect of growing your business and profits.

So, what needs to be a priority in your weekly activities?

Building your opt-in lists and increasing your web site traffic!

Every single week, devote time to getting more subscribers to your lists and more visitors to your web site.

In fact, I recommend that you create a weekly activity checklist. That is, create a list of action steps for growing your lists and traffic and divide them into daily activities to complete.

I learned something important at my very first job, back at McDonald’s®. I was sixteen at the time, and from the very first day learning to flip burgers, I saw a priceless lesson unfold before my eyes that has proved to be invaluable to me in my own business.

And that lesson is this: it’s all about the system. You find something that works and you repeat it over and over again. Sure, you tweak it from time to time to improve it, but it’s the system that you use.

McDonald’s had it down perfectly. There was an exact sequence in which I was to “dress” the burgers. Mustard, ketchup, onions, pickles. They were all in a specific spot on the table and they were all to be added to the burger in a specific order. And when it came to cranking out burgers, this system made it so easy.

Listen to me, and listen good – when it comes to cranking out profits for your business, a “system” makes it easy, and it makes it work.

Buying And Selling Gold Coins MRR Ebook

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If you are an experienced investor you may want to consider purchasing individual gold stocks. This way you’re buying into a company that has extensive gold reserves (or is about to mine them) and you’re using the experience of the management to take full advantage of the rising gold trend.

While performing detailed evaluation of gold stocks is outside the scope of this book here are some very important factors to consider when investigating gold mining companies.

Back Experienced Management

It’s like everything in life – experience counts big time. Backing a gold mining company that has an experienced management with a fine track record is far more likely to bring you success than a company with no experience behind it.

What’s The Net Asset Value Of The Company?

This is the question you need answered to find out what would happen if the company collapsed tomorrow. This is the question that will expose the potential downside of your stock play. You can compare the net asset value to the current market cap of the company to see if the stock is being sold at roughly base value. The closer the net asset value is to the market cap the safer the bet. Unfortunately, during many market booms the net asset value may be lagging way behind the market cap.

Does The Company Have The Funds & Resources To Meet It’s Goals?

Mining for gold is a very specialist industry. Gold exploration is a costly process and processing the metal requires extensive and expensive equipment. Cashflow is often a concern when dealing with smaller mining stocks so analyze the current cash situation carefully before investing. Find out how long the company can survive on its cash reserved and how effective it is in securing loans should push come to shove. Is it already geared to a high extent and how is it servicing the debt?

Powerful Offline Marketing Resale Rights Ebook

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90) JV With Those Who Already Have Business Relationships – I mentioned at the start of this section that some of the best companies to JV with are those whom you already have a preexisting relationship with. What if you don’t have any?

You can JV with those people who do! Put an ad in your local paper. Go online and network with people who do have these relationships. Then cut them in on the deal and let them introduce you. It’s the difference between a cold intro and a warm or hot one.

91) Start Small – Do you have a big idea for a deal but no relationship with the potential partner company? You can always start out small, with a test to validate your experience and the results before moving onto the big deal you had in mind. By the time your small deal is validated, you know have that relationship to move to the next level.

92) Let Them White Label You – Let’s assume you are an IT consulting firm, and you decide to JV with hardware companies to access their customer base and have them endorse your services. The trouble is, you want to JV with several hardware makers, and each one wants you to use only their hardware. How do you get around that and still have access to all of their lists and endorsements?

One way is to let them “white label” your services. In other words, when you consult for their customers, you represent that hardware company. So every time you go out, you change “shirts and hats,” so to speak. That way each hardware company has you representing them. Basically, they would sell your services as their own. Think of it as a “private label rights” situation, where you sell your works to other companies that they can in turn repackage as their own. If you’re looking to drum up more business, this one approach alone could bring you more than you can handle. In other words, you may have to hire more staff. It’s that powerful.

Listen, do you think all of the “Geek Squads” and such are all owned by the companies dispatching them? No, many are contracted. These are large-scale corporate deals, but nothing says you can’t do something similar on a smaller scale to start.

93) JV the Costs – Whether it’s an office you share, or a receptionist, or an administrative assistant, or standby conference call lines, you can make deals with other businesses that may not need a full-time receptionist, for example, to keep the costs down. A local school supply business shares an office with a surveyor. A small downtown Hartford mail order firm shares office space and conference rooms with an advertising agency. A New York investment consulting firm shares the mailing address with a Florida realtor who is also licensed in New York and wants a local presence. Things like office and mail services, help desk support, and other shared services are becoming more common. If you can’t find one that makes sense for your business, why not invent your own solution?

94) JV to Build Your List – Your list is your greatest asset, right? But if you only have 1,000 names where 50,000 or 100,000 is the norm (more is better, right?), then why not JV a list exchange. Bear with me. It’s true that you may not have much to offer to the list owner of 100,000+ names, when you only have 1,000. But it can be done.

One way to do this? Ok, let’s pretend that I convince a speaker to do a teleseminar with me that I know at least 2 or 3 other 100k+ list size owners would love to tell their subscribers about. Let’s couple that with the fact that these list owners want to build their lists even more. And you do too. You could make a deal with some of these list owners that whoever opts in to your teleseminar, you’ll do a solo mailing of a product of their choice to the entire list if they promote the call. Remember they’re delivering a message to their list that their list would be interested in, and they’re interested in getting the names of the other list owners that will opt-in. So you act as the middle-person and make all sides happy, while greatly adding to the size of your list.

I’ve personally done this, and I’ve got some big promotions on the way that will grow my list even further. All you need to do is to contact these people and let them know how they benefit from the arrangement. Will everyone welcome the deal? No. But there are plenty who will. And everyone wins (those are the best kinds of deals, by the way). This is one of those ideas that will work just as good online as they do offline.

95) School Deals – You can contact local community colleges and other educational learning institutes and offer to teach a course for free or for a salary. While you’ll teach them valuable skills, the logical outcome of your course is for them to purchase your full-course and other information products. While I haven’t personally done this, I know of others who have, and it’s a great way to both establish you as an expert and make money on the back-end as well. And the inevitable publicity doesn’t hurt, either.

96) Company Speeches/Seminars – Lots of companies give in-house speeches and seminars. Most charge a nominal sum. You can do the same, and sell your products and services. It’s a great way to get into a company and do your pitch.

How To Be An Expert Persuader Chapter 4 Give Away Rights Ebook

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Let's say whenever your friend pats you on the back, you whistle a happy tune. You did this every time.

Next time when you want him to pat you on the back, all you've got to do is whistle that same happy tune. He won't even be aware that you've programmed him to do it every time he hears that tune.

This takes a little more practice though; but once you've accomplished it, you're in big business. Be forewarned! Never intentionally apply anchors to manipulate other people. Create an anchor in low-risk situations.

Put anchors to good use. A manager of a company would always say in a loud enthusiastic voice "Fantastic Job!" to anyone who has performed beyond his expectations. Due to his encouragement, that manager’s department is the most satisfied and motivated in the whole company.

Every time they hear the manager say "Fantastic Job!" to anyone in the office, they would remember the happy and fulfilled feeling when they were the ones being congratulated. That would then motivate the staff to do their very best.

The Worlds Greatest Marketing Stories Personal Use Ebook

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Big, so what we try to do is help all of our clients come up with what we call a “big idea” when they’re doing marketing.

I’ve seen people develop marketing tools like websites and brochures, and go out there and attend trade shows and do all these kinds of things, but the basic content of what they’re pre-senting to their market is boring. It’s flat. There’s nothing there. There’s nothing new or interest-ing. There’s nothing to get the other person excited. You’re just there.

What we believe is that you’ve got to really think a little harder and say, “Let’s come up with a big idea. Something that will get us all excite, that’s a really interesting story to tell, that we can tell other people and get them listening to us. Get the attention of that person that’s in the bunker. Something new that will get them inter-ested.” A big in my case is the lobster book. That’s why I called it How to Sell Lobster. It doesn’t have anything to do with lobsters except for that one story.

Dan: People might misread it as, “How to cook a lobster.”

Bill: It gets their attention. The book’s been out a little while. I run across people who say, “Oh, I read the book. It was great! You’re the lobster guy.” Suddenly, I’m the lobster guy. That’s my big idea, “Here’s something about lobster.” It’s just completely different. They can remember the lobster, and then they associate that with me.

I’ve had many different big ideas, but this is the current one I’m using. It just makes everything stand out. Otherwise, you’re just not going to get people’s attention.

Dan: The book is interesting. It’s like nonfiction, but it’s also fiction.

Bill: It’s a little bit of both. I’m telling my story,these things I learned, in a narrative so it’s not just a boring, “Here’s what I did.” I’m telling it like in a novel. That’s the style of it. I thought it would be useful. People like it because it’s a short book. They get many ideas out of it and it’s easy to read.

Dan: Bill, do you have any marketing mentors? Who did you learn from?

Bill: There’s many people that I’ve learned from. I guess I would start with my dad, because he was the first marketing person I ever knew. He was really brilliant. He was great at coming up with big ideas. That was his thing. Of course, one of his big ideas was dressing me up like a frog and a bunny rabbit, but it worked! He was a terrific influence.

Ties That Bind Personal Use Ebook

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The fact is, they did. Every married couple has encountered some rough sailings along the way. The difference? Those who are still together have been successful in overcoming these difficulties and they are still together to celebrate the vows they have made to one another many years ago.

So what’s their secret, you might ask? How did they last that long? How did they survive those trying times? The answers to these questions are the topics we will explore in this chapter.

We just can’t pile up all the possible marital problems in one group, however. We have to discuss them individually. There’s an entire gamut of tribulations that a marriage is bound to encounter. For this chapter, we are going to enumerate 10 of the most common of these problems.

Based on my experience, if I would just talk about the problems for what they are, and provide suggestions on how to deal with them, I end up sounding preachy, or worse, boring.

So for this chapter, we’re going to do something different. I have taken the liberty to solicit some letters from couples who are experiencing the problems we will be discussing. They are real letters, etched in flesh and blood. For every situation you will read about, please bear in mind that there are real people – breathing, existing people – behind these tales.

Their stories are open-ended. They are, after all, experiencing those problems at the time they sent their letters. I will provide the conclusion and the answers as well.

Through this process, I sincerely hope that all of us, especially those who find themselves in similar situations, will be able to gather some useful information so that they may make their marriages stronger and go on to fulfill the vows they have pledged to their partner.

Info Product Creation Strategies MRR Ebook

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Most people like to read testimonials about how good a product is before they buy it. They are particularly interested in what other customers have to say about a product. This holds true for digital informational products, as well.

If you have written a how-to E-Book, testimonials about how others have succeeded by using the information provided in the E-Book are the testimonials of the greatest value you can get to add to your sales letter.

You can waste a lot of time, effort and energy seeking out testimonials by giving away free copies of your E-Book or other digital informational product to E-zine editors and others that you believe could be influential in getting your product noticed.

Not that you shouldn’t do so…you should…but you shouldn’t expect to get those testimonials right away. Pursue all avenues to get good testimonials as to the value of your informational product but concentrate on getting testimonials from your customers first.

For starters, reserve some space in your sales letter for testimonials from your customers…even if you only have a few customers. Everybody has to start somewhere and don’t expect miricals. You will be sadly dissappointed. Your conversion rate might not be earth shaking to begin with.

Ask your customers for feedback. Surprisingly enough, people like to be asked what they think. They really like for their opinion to be sought after and they will usually give you testimonials if you will only ask and most espcially if you have a terrific product.

Testimonials from high-powered, well-known people are great. Get them if you can. Just don’t expend too much time and energy seeking them out. Testimonials from happy customers are of a great value as well and they are a lot easier to get.

50 Things Successful People Have In Common PLR Ebook

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The first is they either jump from guide to guide taking in the knowledge but not doing anything about it, and never moving forward. This was me several years ago, until I realized I actually had all this knowledge and knew in depth and often more about a subject than the actual author. It was time to start asking questions. Turns out I had all the knowledge already, but just didn’t know it. Are you in the same position? Is it time to stop reading and start acting on the knowledge that you’ve gained?

Second is the broken the vase syndrome related to being pro-active or reactive. Imagine you wake up in the morning and decide you’re going to clean the house up that day. You jump out of bed, jump in the shower have breakfast, and wash the dishes afterwards, the clean the surfaces. You’ve improved the kitchen already by cleaning the surfaces and doing the dishes right? Not so, you’ve just been reactive, and carried out required maintenance and things are now back to how they were when you first woke up. No progress, just reactive maintenance.

So you head out to the hall ready to do some dusting, and on the way out you break a vase, so out comes the Hoover, and you Hoover up all the bits and take the broken bits outside, and make everything nice and clean again. After putting your stuff away, you realize you cut your leg on a sharp plant outside. No matter, you head upstairs, give it a clean and place a plaster on it, then head back downstairs. What have you achieved so far? Nothing at all. This is reactive maintenance also, because there’s no progress, you’re literally just maintaining. It’s important to distinguish between proactive and reactive, because quite often you can come home after a hard days work and you might be so tired and feel like you got a lot done and moved forward, when actually all you did was pull out a bit of maintenance.

It’s the same with business. If you sit down at your computer and do your maintenance, answer some mails, change the color of your site, talk to a few people about what’s been going on, have a look at a few products, there’s nothing here to move you forward. Create those products, develop those products, enhance those ideas, write those sales letters, contact those JV’s, gain knowledge and understanding and get real tired doing it and I guarantee you’ll be moving forward at such a fast pace no one will know how you’re doing it. Whilst they’re tired and say things like “Wow I’m real tired and I still haven’t got much done” now you know why, and how to avoid it. Of course maintenance is a big part of every day life and needs to be done, but learn to differentiate between the two, learn to spot them and recognize them and you’ll immediately see a difference in your speed and efficiency. Give it a go, and you won’t be disappointed.

This brings me on to the final type of person that doesn’t succeed. The maintainer. The prettying up the website twelve times a year, the adding bundles and bundles of stuff to a membership site and their current market instead of creating new products and breaking into new markets and creating multiple specialized income streams. Think about that next time you go to redesign something. Are you redesigning because your tracking tells you that your redesign will make more sales, pull more leads or more resources? Or are you doing it because it doesn’t quite look as nice as you’d like. Don’t get stuck in the circle of ever improving without moving on, because you might just find yourself in the same place in a year’s time, just with a slightly prettier website. Not proactive, productive or profitable at all. I know many people who have fallen into this trap, and in fact some people still in that trap and aren’t looking like they’ll be getting out of it very soon. Avoid it at all costs and you’ll do fine, move forward, move forward quickly, and gain valuable knowledge and first hand experience along the way, something no one can put a price on because It’s just that valuable.

These aspects are more important than most will ever discover for themselves, and if you remember back to the top ten reasons for success section, the above was put in there too, simply because I can’t help but push this and push this because it really is the difference between getting somewhere and not getting anywhere at all. There’s no in between. This should be your top priority, more important than that product creation, more important than making any sales, more important than resource building or any marketing method anyone can ever teach you.