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Next up comes the meaty goodness of your sales letter, and that's the main body of text that directly talks about individual parts of your product and how it's going to help the people that buy it. Again, something that many marketers get wrong is that they blab too much, one huge, dirty, disorganized body of text written in an entirely unattractive way that no one can be bothered to read. Or they just provide a list of features telling the reader what the product does. Nah! I think not.

So lets look at how to correctly go about informing your visitors about your product while keeping it interesting. First up I'd like to tell you now that the more organized approach of bullet points is the right way to go about things. It's fast to read, looks nice, and best of all if the reader isn't interested in a particular part of your product, but is interested in general, they'll be able to skip over that point and move onto the next, something that's made impossible if it's all one slog of text losing you customers. So point one here is actually use bullet points.

Of course it's never that simple, and neither is this. Something that I want you to remember, that should always form the basis of your sales letter and ad copywriting, is that listing the features is never enough.

The reason for this is because it's boring, and it's breaking one of the rules of sale letter writing we talked about earlier; assumption. Just because it's totally obvious to you what something does, with so many different types of people on the internet from all around the world, it's possible that it may not be so obvious to them.

Remember, benefits sell, features don't. There's two ways to go about this as you're dissecting your product for all to see on your sales letter. Method one is to simply list the features as mini titles and in the same bullet, expand on them and talk about their benefits. The second method is similar and just mixes the two together instead of separating the feature and the benefit. Personally, I prefer method number one over method two, because it really allows the reader to see what youre getting at from the outset, and in turn lets them skip over it if theyre not interested or are looking for something else in your product.

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At this point, your domains have been registered and setup on your server.

Now, we’re going to install a WordPress blog on the root of each of the 100 ‘money’ domains you purchased. Again, don’t worry about your blog farm domains for now as we’ll get into setting up your blog farms later.

There are several programs/services out there that will install WordPress blogs for you automatically, at the click of a button across multiple domains. I use a program called WordPressSuperInstaller (WPSI). It’s by far the best automatic wordpress installer out there in terms of features, speed and easy of use.

There are simple step-by-step videos on how to use WPSI. It’s very easy and will probably take you 15 minutes to learn how to use.

At this point, you need to go ahead and install your 100 blogs (one blog on the root of each domain).

It’s extremely important that your blog links to your internal pages. Now, we have not created our internal pages ye, but that does not mean that we can’t setup a link to our internal pages from our blog. This may not make sense now, but it will in a minute.

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After you’ve chosen a business and set up your website for operation, you’re ready to “go live” and start marketing your business. This is the phase where you start drawing visitors to your website and converting those visitors to paying customers.

It takes time to build a successful website, so you shouldn’t expect an explosion of traffic and sales overnight. However, you can steadily increase your online presence and create a marketing campaign that will seem like an overnight success when your efforts pay off.

You should plan to spend as much time marketing your business as you do in developing it. The best marketing plans are built around your efforts and networking, rather than the amount of money you spend on advertising. Most advertising programs that promise instant results for a fee are not worth the expense—only time and effort will build your Internet presence.

The key to getting website traffic lies in the amount of exposure you have. The more often your website appears on search engines and other websites, the more people will see it. Internet consumers generally must “see” your marketing message three to ten times before they’ll visit your website.

If they come across links to your business on several websites they’re familiar with, or find it in the top search engine rankings, they will trust that your business is reputable and worthwhile.

How do you spread your URL across cyberspace and get visitors to click on it? This chapter will discuss proven strategies to gaining website traffic you can use to launch a successful online business.

Search Engines Strategies

Search engines are still the biggest and best way to get traffic to a website. There have been many strategies developed by webmasters to boost search engine rankings and get their websites seen. Some of these strategies worked when the Internet first became popular, but as online technology evolved, many of the search engine techniques no longer achieved results.

In order to optimize your website for search engine rankings, you should have a basic understanding of how search engines work. Programs called web trawlers, also referred to as “spiders,” are constantly searching the Internet to capture and index material for search engines.

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The first traffic generation method we will discuss is search engine optimization (SEO).

This is because search engine optimization does not cost anything other than time and possibly the cost of the tools you will use to optimize your pages. Search engine optimization consists of tuning “on page” and “off page” factors. Additionally, blogging, forum building, and article submission have become popular search engine optimization tools.

The second traffic generation method we will discuss is pay per click (PPC) advertisement.

Generating traffic through pay per click advertisement generally entails writing a small ad that is pegged to a certain keyword or set of keywords. When someone searches for that given keyword, your ad shows up if you bid enough money. If someone clicks, you pay; and the clicker in question is sent to your website. This is an excellent way to generate targeted traffic, but it can also be quite expensive over time.

And the last traffic generation method we will discuss is anything that could fall under the category of “viral.”

This generally entails a free give away that will ultimately generate traffic; however, it can also mean a number of other things, such as excellent customer service that prompts customers to promote a given good or service without being paid.

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The next question on the form throws a lot of people into a tail spin. It asks if you are setting up an individual or business account.

Here is a way to simplify this question: If you do not have an office or business that currently has 20 or more employees, you are an individual. It doesn’t matter what your future plans are. Next, select the country that you live in.

The following part of the form asks for your information: name, street address, city, and state. It is important to note that when Google pays you, the check will be made out to the name that you put here, and sent to the address that you put here. So, use the information that you need to use here in order to receive the check, and to cash or deposit the check.

After your name and address, Google wants your telephone number. They probably won’t call you, but sometimes they will, if there is a problem or a question. Give a good phone number where you can be reached. You do not have to provide a fax number.

Here, you can also choose to receive Google’s newsletter – or not. Choosing not to receive the newsletter will not have any affect on whether or not you are approved.

Product selection confuses many as well. Choose both: AdSense for Content and AdSense for Search. This means that you can run both, but don’t have to run both.

You can have Google ads appear on your pages (AdSense for Content) and you can also include a Google search box on your pages (AdSense for Search), and when people use those search boxes, and click on sponsored ads in the results, you get paid for those clicks as well.

Following this, there are five check boxes, all of which must be checked, before you can submit the application.

By checking these boxes, you are saying that you will not click on the ads on your pages, that you will not encourage visitors to click on your ads (incentives), that you are able to receive checks that are made out to you, that you will not place ads on pornographic sites, and that you have read the AdSense program policies.

Finally, you submit the form, and prepare to wait. Your site will be checked by a live human being. Approval is manual, not automated, and it can take up to three business days (72 hours) before you hear from a Google representative. That contact usually comes via email.

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EBay Store Fronts are another way that you can sell items on eBay. The products that you choose to sell will have a front row seat to eBay buyers who are looking for the items that you’re offering.

EBay is one advertising opportunity that you might not want to miss so that you can maximize your business exposure on the Internet. When you use an eBay Store Front you can connect with thousands of people every day who shop on eBay.

It costs very little for you to open an eBay Store. For just a low cost each month you can start to boost your Internet presence, increase your sales, and add to your customer database. When you start an eBay Store you’ll have these tools at your disposal:

An online Store Front that is completely yours to develop and create to fit your business needs.

Tracking methods and a way to analyze how your business is doing within the eBay community.

Easy tools to manage the running of your eBay Store.

Tools at hand for marketing and merchandising your product.

There are many benefits of an eBay Store Front. When you open an eBay Store Front you’ll find that there are many benefits to you and your business. An eBay Store Front gives you the opportunity to reach thousands of people each day and increase the exposure that you need to obtain more customers.

One of the big benefits of having an eBay Store Front is that it gives your website a look of professionalism that is going to give you the credibility that you need to reach customers that are looking for a particular product or service on the Internet.

It takes only a few minutes to start your eBay store, which means that you’ll be up and running in no time, and ready for customers to find you.

You’ll be able to customize your Store Front to the exact design that you feel best stylizes the products that you’re selling. There are over 20 different design categories that you can choose from when you sign up with eBay Store Front. And you’ll be able to have a unique address on the Internet for your Store Front so that customers can find you fast and easily, book marking your Store Front website so that they can return again later for repeat sales and to find out what’s new in your Store.