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Perhaps you remember the old elementary school project "making a peanut butter and jelly sandwich." In this project, students are asked to create a set of instructions for making a peanut butter and jelly sandwich, and then the instructions are followed by another set of students.

The results are sometimes hilarious, and often disastrous-not because of the inability to follow instructions, but because of the incomplete or vague instructions that they began with.

People who have been developing software for decades still wonder how to effectively articulate their needs and the end results that they want to see.

Unfortunately, there is no magic bullet, no unbeatable approach that always produces great results. However, there are some tools and processes you can use to get the best possible and most precise articulation of your needs.

Interestingly, one way to get a good articulation of needs is to hire a software developer with good communication skills! A good software developer will ask questions, provide a series of releases of the software, and listen to the person who's buying the software and make adjustments as new information flows in.

Providers and users may well know their needs intuitively, but they will often be at a loss when asked to articulate those needs clearly and specifically. Good software developers know this and make adjustments for it.

Some very small projects can have their needs articulated verbally. If you want an Excel macro that will copy data from one spreadsheet to another, it isn't generally necessary to go through all of the steps we are about to outline. Projects that are any more complex than that, particularly when combined with the vagaries of outsourcing the development process to someone who isn't working just down the hall, need a more formal approach.

Just as builders have developed standards for blueprints, years of software development processes have stimulated the evolution of an entire set of documents for articulating software development needs. We will discuss those documents, and provide some tips on how to create them most effectively.

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Have you ever heard the old saying, "Choose your fight"?

What that means is that you should choose a fight that you at least have a chance of winning. When you first are starting out in the Internet marketing scene, it is better to choose a niche to fight in that you have a good chance of winning rather than one that you are going to be squashed like a bug.

For example: If you are thinking about fighting in the Internet marketing informational product scene, you are going to have some real heavy weights as competition... men and women who have years of experience that you can't hope to compete with.

However, if you narrow your fighting arena down to an info product on Adwords or Adsense you won't have nearly as much competition and you will have a much better chance for success.

Another example of choosing your fight is that if you are going to compete in the self-help field, you will be facing a lot of heavy hitters. You can narrow your "fight" down to one area like 'anger management' and have a lot better chance for not only succeeding but being able to dominate in that narrow market.

No matter what niche market you are considering fighting in, you can narrow your fighting arena down to something much smaller than the whole niche and improve your chances of gaining credibility in that narrow market and, thus, gaining success.

One real life example of narrowing a niche down to a more narrow market and succeeding is that of Red Bull. Coke and Pepsi dominate the soft drink scene but the energy drink market didn't have much of anything when Red Bull first launched its product.... and it succeeded.

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Okay, now that you have your free membership website up and running and you have promoted it sufficiently so that you have a very long and impressive list, you are ready to start reaping the benefits and profiting from your hard work.

Your list should include the names and email addresses of those people who are vitally interested in a specific topic and the products and services that are associated with that topic. Remember that you want to promote ONLY products and services that are related to the topic of your free membership website.

If you have set up a blog or a forum on your free membership website (hopefully you DID), it will be a very simple matter to locate products, services and information that your members will be most likely to buy...they will have told you what they are interested in and you can start promoting to them.

They have not only told you what products and services they would be most apt to buy but they have also told you what kind of information they want. Let's face it...there really are only three basic things that can be sold on the Internet or out in the real brick and mortar world...products, services and information.

That impressively long opt-in list that you have built with your free membership website is an asset that can't be valued... it is invaluable. That long list will open doors that have been shut up until now. So let's start with joint venture projects that you will now be a welcome partner in.

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Selecting the right provider for consolidating and creating an effective coregistration leads list is essential for building an effective marketing campaign.

Your leads list has enormous potential for ongoing profit-making, and the most valuable service providers can offer a host of options for tracking, maintaining, and developing the pipeline.

You'll need to select a list service provider and also consider your options for a list building service program. Both of these can work together to provide you with ongoing, fresh leads.

The list service provider can offer pre-made newsletters, ezines, eBooks, or other items that you want to deliver to your customers. The list building service will simply provide you with valuable e-mail names and contacts to populate your database.

Co-registration leads list providers offer varying amounts of maximum and minimum amounts on the orders that you have available. The order you place will largely develop on the price per type of lead, and this will also vary depending on whether the lead is a single opt-in, an opt-out, or a double opt-in email lead. Knowing what you are planning on working with in your marketing campaign will help you determine which package is best for you.

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Create a membership site like the ones above; charge $99 a month for what ever you want to sell. Give affiliates $50 per month for each sale and voila, you have a run away hit on your hands.

Be out there, go above and beyond. Offer 1000 articles a month for $99 a month. So what if you make $49 a month. Get 1000 members and that's $49,000 a month. Niche logy did it. In fact they are turning people away. Go crazy. Don't be the same as everyone else.

Also while I'm on the topic of contacting people in the business, if you want to start earning big bucks and you think your writing is the real deal, start getting guru work.

Gurus in any market have a reputation to uphold, so the work they buy is the best out there and they are willing to pay through the noise for it.

So who writes for these gurus’s? Other guru's of course. You've heard of hired goons, now you have heard of hired guru's. If you are a guru in a particular field, other top name marketers who want to get into that field and want to look like guru's themselves will hire you to write for them.

This is true guru marketing at its best. Getting guru's to fork out their money to pay you instead of the other way around.

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PPC (Pay Per Click) advertisements are probably one of the better-known ways to advertise a website or a product. These advertisements are the ones that people see as results when they do a search using a search engine.

The name pretty much tells you how you are charged for these advertisements. You are charged each time someone clicks on your advertisement and visits your website.

There are a lot of different search engines on the Internet and all of them have PPC advertising available. Prices do vary somewhat. Google and Yahoo Search are the two biggest players.

Google is the best known and most used search engine on the Internet so that is the one that we will be using here as an example, however, all of the search engines are effective and none should be completely disregarded. Google's PPC program is called 'AdWords'.

It would be nice if we all had been born rich instead of so darn good looking, right? You could simply hire a professional to plan your PPC advertising campaign for you. Unfortunately, most of us are probably going to have to do this for ourselves… at least in the beginning.

The most important words in your Adwords advertisements are the keywords that relate to the topic of your website and to the products that you sell. You can find millions of words that have been written on the subject of key words.

The fact is this: keywords are the words that most people type into the search box of a search engine when they are looking for products, services or information.

They are really based on just plain old-fashioned common sense. There are variations of keywords, of course, and there are common misspellings of words that also constitute 'keywords'. But, if, for example, you are selling fish baits...then 'fish bait' is your main key word.

Variations of those words are keywords as well, such as bait for fish, deep sea fish bait, fresh water fish bait, fish 'bate'... and a good point to remember is that misspelled words are also keywords.