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Introduction

You visit the doctor regularly to maintain your health. That’s certainly smart. Before your next appointment, however, consider this: when was the last time your doctor asked about your diet?

Although physicians are perfectly aware of the connection between our health and the food we put into our body, this is a question they rarely, if ever, pose. They appear to be more interested in prescribing medications than treating and preventing health problems in a more natural and effective way. This is especially disconcerting as more and more people suffer from wheat sensitivity, allergy, or celiac disease.

The problem with wheat is caused by gluten, one of the proteins found in modern-day wheat. It can damage the smaller intestine and make digesting wheat difficult or impossible. It can cause fatigue, nausea, diarrhea and other, more serious discomforts, such as damaging the small intestine. Celiac disease is serious, and physicians need to start paying attention.

Processed wheat, which is found everywhere, isn’t healthy for anyone. For people with celiac disease, it can be a daily nightmare. That is why going gluten-free is becoming increasingly popular. People are learning the effects of modern wheat and are starting to take control of their own health.

For people who are sensitive or allergic to wheat, going gluten-free can be life-changing. It can help them rid the body of irritating toxins and help them function normally again.

For others, who are not gluten-sensitive, abstaining from gluten is a way of eating healthier, feeling better, and having more energy.

Food matters. What we consume is critical to our health. The fact is, gluten adds little to our lives but can cause considerable damage. Going gluten-free is a return to eating in a way that promotes optimum health and wellbeing. For anyone who believes that we have been eating wheat for thousands of years without a problem, you will soon learn why that is incorrect.

Even for those who are not suffering from celiac disease or wheat sensitivity, a gluten-free diet can be a prevention against disease. Gluten is known to cause serious inflammations, and inflammations can increase the risk of arthritis and coronary diseases. Using food to prevent the onset of these problems enables us to enjoy a healthier lifestyle. This makes far more sense than treating diseases with medications that can have harmful side effects.

Gluten is all around us, which can make going gluten-free quite a challenge. With so many food items made of wheat, barley, or rye, all of which contain gluten, and with more food products containing hidden wheat, the idea of eating gluten-free may seem like deprivation. Quite the contrary. You can still eat the cookies, cakes, and pasta you love. You will simply be preparing them differently.

If you are suffering from celiac disease, going gluten-free is a must. But other intestinal issues, such as diarrhea and irritable bowel syndrome have also been relieved with a gluten-free diet. Researchers are linking more and more gastrointestinal problems to gluten.

In addition, we’ll take a look at the surprising connection between gluten-free, ADHD, and autism.

You will soon discover the options available to you, and how to make gluten-free eating a part of your healthy lifestyle.

Chapter 1 Wheat and Celiac Disease – The Downside of Gluten

Wheat has been around for thousands of years. It’s easy to grow and quite nutritious. It was probably one of the first food items our forefathers gathered to feed themselves. Wheat was truly life-giving.

For all these thousands of years, the whole grain kernel was ground and used to bake bread or prepare cereals. Fresh, whole grain has always been a part of our diet without being harmful to our health.

It’s not until the 1960s and 70s that people began to realize that the wheat they are consuming is making them sick.

What happened? Have our bodies changed? No. It’s the wheat we have relied on for thousands of years that has been changed and twisted into something our forefathers wouldn’t recognize.

Industrialization has been good to mankind, but it hasn’t always been kind to the food we consume.

Let’s start with white flour, the first food that we would call “processed.” In 1870, the steel roller mill allowed wheat to be separated to refine the wheat into a white powder. “White” flour was considered fancy.

So, to meet consumer demand, white flour was produced en masse, and the rest of the kernel, the nutritious part, was tossed aside. Within 10 years, all flour was white and seriously lacking in nutrients. Ten years was all the time it took to change thousands of years of nourishment into something “fancy” and lacking in many nutrients.

That was only the beginning, however. By the 1950s, technology once again let us “improve” our wheat. New techniques allowed for genetically-altered seeds, fertilizers, and harmful pesticides to increase wheat production. Again, everyone rejoiced. More wheat for everyone! Cake for one and all! While the production of wheat increased, its nutritional value was being mangled into something unrecognizable. At the same time, inflammations and immune diseases were being linked directly to this new, “improved” wheat.

Anyone who believes that gluten-free is just a modern phase is half-right. It is indeed something new and modern. But it is not a phase. An increasing number of people are suffering from the effects of modern wheat and refined flour.

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It doesn't matter if you run a well-established business or you are managing a startup. It doesn't matter how much of a budget you're working with. Like it or not, and believe it or not, the main way you can make people become aware of your company's brand, and eventually consume the products or services your company offers, is through advertising.

Free Advertising Doesn't Exist

Let's put it this way, you can't be in two places at once. If you're spending all this time and effort trying to brand and promote your business the ‘free’ way, what if you're doing something else that produce ten times the result?

You Cannot Ignore Facebook Ads

What's so awesome about Facebook ads besides its relative low cost is the technology behind it. Again, you may be operating with a fairly small budget. That's okay. Because with Facebook ads, you can leverage the highly sophisticated "social snooping" and "personal profiling" technology Mark Zuckerberg brought to the table.

Did you know that when you log into Facebook, you're legally giving them the right to figure you out? I know it sounds creepy, but Facebook has so much technology it can figuratively get in your head.

It is no surprise that a lot of people consume lots of random pieces of content of Facebook, only to find themselves, sooner or later, being shown ads that seem so personal. It's as if they're thinking about certain things, and an ad would show up that matches those concerns, fears or needs.

There's nothing magical about this. This is a testament to just how robust Facebook's technology is. This book gives you a step by step walk-through of the different ad opportunities currently available on the Facebook ad platform.

As you probably already know, there is no such thing as a perfect solution. Any option will have its own list of advantages and disadvantages. Facebook is not immune to this fact.

The Benefits of Facebook Advertising

• Facebook has a robust and powerful high-tech advertising targeting system
• Facebook is still relatively cheap
• Facebook has so much ad inventory that, depending on the kind of campaign you run, it is still very affordable compared to competing platforms like Google Adwords
• Facebook helps you engage your customers
• FB ads can also deliver the bottom line

Not only can Facebook help you stay relevant with your target audience members, but you can also plug in these ads to your actual sales funnel. They can, with the right strategy and the right sales funnel design, produce conversions. These are sales. These have an actual impact on your business' profitability.

• You can break into new markets

Your FB campaign gets people familiar enough with your new market focus that you don't come off as a completely new player.

• Facebook can drive leads
• Facebook can boost your SEO

Since Google launched the RankBrain algorithm update, click-throughs have begun to play an outsized role in Google's ranking algorithm. This means that when people are clicking your link over others, you're more likely to rise up the listings.

How is this possible with Facebook? Well, since Facebook campaigns make people more familiar with your brand name, your domain name, as well as your site name, you're not a complete stranger.

With everything else being equal, when people see your brand show up in search results, they're more likely to click it compared to a brand that they haven't heard of before. So, this has an aggregate effect.

And if this plays out with enough people over an extended period of time, don't be surprised if your organic rankings on Google also increase.

• Facebook can help you close deals

If you're running a retargeting campaign on Facebook, Facebook will show your ad to users who’ve been to your site. It's not unusual for them to realize that they still need whatever it was that they came to your site for. A lot of them come back to your website and close the deal.

How effective is this strategy? According to many marketing surveys, up to 40% of buyers come back and buy because of this technology .

• You get access to a very robust advertising system

Facebook efficiently slices and dices its audience demographics. If you target one person and that person typically buys from you, you can use that person's profile and apply it to other people who share the same profile to hopefully get the same results. You don't get that robust kind of targeting technology and capabilities with other platforms.

The Downside of Facebook Advertising

Here are just a few of the disadvantages Facebook has. It is by no means a perfect advertising platform. Not even by a long shot. You need to be aware of its downsides.

Facebook Campaign Success Turns Heavily on Ad Quality

If your ads are very vague, irrelevant or simply send the wrong message, don't be all that shocked if they don't produce the results you're looking for.

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Introduction

Meditation can completely change your life.

While countless products, remedies, hacks, and lifestyle changes all promise to hold the ‘answer’, only meditation really comes close to actually delivering on that promise. And this is no coincidence: it’s simply because meditation is the only method among these that focuses on helping you to improve yourself. On getting you to dig deep, and to change the way you approach life and situations. It gives you more command over your own mind and will, and helps you to become the best version of yourself.

Meditation helps you to rise above stress and worry, thereby finding peace in your everyday – and improving your happiness, health, and general wellbeing to a huge degree. Moreover though, meditation can also help to improve your performance by bringing stress under control. It can help you to focus your attention like a laser, to become unflappable in a crisis, and to tap into reserves of creativity, compassion, and wisdom that you never knew you had.

The problem is that meditation is too often thought of as this ‘mystical’ practice, that has strong ties to religion, spirituality, and even mysticism. Many people will therefore be put off before they even start.

Others might recognize the growing acceptance of meditation as a proven, scientific method for encouraging positive changes in the brain at a biological level – but still find themselves daunted. How do you begin to start? How can you calm a mind that doesn’t want to be still?

How can you possibly find the time?

This book is going to explore all of those things and more. Over the course of this tome, you will discover the major types of meditation, how they are different, and how to use them. What’s more, is that you will learn how to employ those forms of meditation in a manner that is practical, easy, and highly effective.

We will be demystifying what should be a very simple and powerful tool. By the end, the power will be in your hands to take the core principles of meditation and mindfulness, and to apply them in a manner that applies to you.

In this book, you will learn:

• Where stress comes from and why you need to deal with it
• The different types of meditation and what they are each for
• How to start meditation in an easy and convenient way
• How to progress and improve in your meditation practice
• How to use mindfulness in everyday life
• How to use meta cognition to understand your own thoughts
• How to overcome anxiety and stress with CBT and cognitive restructuring
• How meditation affects the brain
• How to improve your lifestyle for even greater calm

Chapter 1 - Why You Are Always Stressed – And Why it Needs to Stop

Many of us are unaware of just how serious a problem stress is. We live in a semi-permanent state of anxiety and arousal, but the most shocking part is that we act as this is okay – normal even.

After all, everyone else we know is stressed too, so how can it be a big problem?

In fact though, stress is a very serious problem that will not only prevent you from fully enjoying your life in the short term – but may make you seriously ill over time.

Where Does Stress Come From?

You don’t need to look hard in order to find where all this stress is coming from in our modern lives. Anything that causes stress is what we refer to as a ‘stressor’, and these are all around us, all the time. Some are physical, while others are mental.

Consider the way you start your day: by being woken up with a start in the pitch black, by a bleeping noise. Did you know that we chose beeping for alarms because it sounds unnatural? That means that the brain fires up on red alert, and sends panic signals by releasing cortisol and adrenaline into your body. You’ve only just woken up, and you’re already probably suffering from whiplash!

Then you rush to get ready, heart racing as you worry about what happens if your late – and perhaps dread whatever stressful thing you need to handle that day in the office. Then you head off on your commute, people pushing past you and walking toward you. Horns blaring, smoke thick in the air, and bright billboards flashing in your eyes. All these things, vying for your attention. All of them, triggering more spikes in excitatory neurotransmitters.

At work, you no doubt need to deal with office politics, with deadlines, with people shouting at you down the phone… with the potential prospect of losing your job if you don’t do well, always looming over you. The unnatural light you’re bathed in meanwhile triggers even more arousal, with none of the nourishing effects of vitamin D and fresh air.

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1WHAT'S DIGG?

Digg.com is a growing website. You may have heard of it. Digg.com is what is called a social networking website. As an Internet marketer, if you hope to stand out in the world of Internet marketing, you will need to get up close and personal with websites like this since social networking (also called social marketing) is one of the best ways to grow your business.

Let's go back, what is Digg? Digg is a community of individuals who come together to share news stories. That is the key word to remember: News. One of the foundations of Digg.com is that the stories submitted to it need to be a news piece. If you do not submit this type of piece to the website, chances are good that you will get banned or your articles will be removed. Luckily, if done right, just about anything can be a news piece.

HOW DOES DIGG.COM WORK?

If you take a look at the website, you will learn just about all you need to learn about this location. Simply put, you will create a free account then submit posts to the organization that you think are newsworthy. Then, anyone else can "Digg" them. This promotes them to a higher level on the website. By doing this, your submitted content will move up in the website's listings. The result is that more people will read it and promote your piece.

Why do you want to use something like this? Digg.com allows you to grow your business rapidly. When you submit something to Digg.com, you place it in front of a large and ever-growing crowd of people. The more people that actually Digg your post, the more people that will see the post. This creates interest in whatever you are doing, talking about, or otherwise promoting.

Take a few minutes to explore the website. Sign up for a free Digg.com account. There is nothing to worry about in terms of signing up since the service is free and they do not ask for any personal information from you. Now that you have this in place, you can begin to use the service.

Take a few minutes before you get started to look around. Read some of the highest-ranking Digg.com articles. This is the format and style of writing you will want to submit to the website. Of course, keep in mind that it will take a bit of work to get on that front page.

WHAT'S SOCIAL MARKETING?

Before you can understand what Digg can do for your website, it is best to understand what social marketing is in the first place. Here is a rundown of what social marketing does.

1. You interact with other people online.

2. You are friendly, make friends, and get to know other people.

3. They get to know you. You do not have to be overly personal, just friendly and genuinely interested in what they have to say.

4. When you find someone that appears to be interesting, you can visit their website, learn about them, read their work, and promote them as you see fit.

5. They do the same for you.

6. You are finding like-minded individuals who are most likely interested in what you have to offer. The benefit here is that oftentimes, those you befriend online turn into some of your best customers, no matter what your industry is.

Social marketing websites like Digg.com help you to connect with others in this way. You get to meet other people who are interested in what you have to say. You get to meet those who may be interested in buying from you too.

For example, let's say that you have a website on college loans. You do not want to use social marketing websites like Digg.com to promote sales pitches for student loans. This would be against the terms of service for such a website anyway. Additionally, it would not get any attention from those people who you’d want to have visit and read your website.

Instead, you write articles on college life. Perhaps you talk about the interest rates that are dropping or the ease of getting student loans through a unique program. The goal is to make it newsworthy. Your audience is the same as it would be for your sales pitch on student loans: College students, and most likely, their parents as well.

When you submit the content to a social website like Digg.com, you put it into a market where anyone can find it. Not only are there members of Digg.com that are already interested in these topics, but this website also ranks very well in the search engines, meaning that others will find your content too.

The nice thing about Digg.com is that you can include links back to your website. Therefore, when the individual is done reading about the new student loan program, they can head over to your website (through a link you have provided) and learn more. How simple is that?

In actuality, they will simply come to your website to learn more, which allows you to sell to them as you would any other visitor.

As you can see, this can be very lucrative for you, should you invest the time in social marketing. It is a time investment, but the boost of traffic you get to your website can be essential. Still, you do need to learn how to use tools like Digg.com to help you to accomplish these goals.

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How To Use Social Networks To Build A List

Easy Networking

Social networks have made building and widening your social contacts extremely easy. In the past, you might have had to attend numerous functions and paying for gas, food, and clothing just to show up and hand out a few business cards that later got tossed. With online social networking, the costs of networking are zero, but the rewards are immeasurable. Creating a list of social contacts online can lead to opportunities worldwide, something that local networking could never do for you.

LET PEOPLE COME TO YOU

Instead of trying to push people into getting acquainted with you or your company, wouldn't it be great if you could get up each morning and find seven to ten new people wanting to befriend or follow you? This is completely doable with social networking sites like Facebook, Twitter, and LinkedIn. Once you establish a profile and a following, just your everyday activities online can draw people to you without you having to go out and find them. Even if you do choose to find people first, it's still far easier to connect with them online and far less intrusive than trying to schedule a meeting, a phone date, or any other old-fashioned method of networking.

WHICH SOCIAL NETWORK SHOULD YOU JOIN?

You've heard of Facebook, Twitter, LinkedIn, and mostly forgotten MySpace but which is the best to join? The answer to that is that you can and should join at least three of these networks, depending on your demographic. The more you join, the better and the wider your exposure; however, not every social network will match up to your business profile. MySpace, for instance, tends to be visited by a younger crowd than Facebook and Twitter. If you're marketing to teenagers, then it's a great place to network, but if you're more into college-age professionals, then Facebook will be a better match for you. LinkedIn is for any working professional, although some people use it to locate jobs when they're in the market for that too because of the number of working professionals on it.

Twitter is in a class all by itself. It can appeal to many different groups of people, and it is also the easiest platform to generate a large following on. It may take a little while to get used to it, but getting on Twitter can help you create a large social network in as little as one month if you do it right. Imagine having close to 1000 followers in little more than a month? If only 1/10th of those people look at your services or offerings when you post, you will have 100 new eyeballs to market to. Let's be clear, however, that marketing or building a list on social networking has to follow some guidelines that we will discuss in the next section.

The Rules Of The Game

Social networks have special rules that you must follow to keep your account active. Administrators frown on spamming people with unsolicited emails and other types of commercial activities. If your goal is to build a list for commercial purposes, it's still doable; it just has to be done more casually than you would on your own website. Self-promotion is allowed, but any time you take an email off of someone's social networking site and add it to your email autoresponder campaigns, you are spamming them, unless they offer you permission to market to them first. Harvesting emails from these sites is thus very difficult, and this is done deliberately.

BUILD YOUR LISTS WITHIN THE NETWORK FIRST

That doesn't mean that you don't want people to befriend or follow you on these sites. It means that you have to take care as to how you end up harvesting their email addresses. Just because someone befriends or follows you doesn't mean that they are open to your marketing campaign and want to receive commercial solicitations. In fact, if you do send them that information, they're likely to report you as a spammer, and you can have your account revoked. Thus, the best thing to do is to start by building your lists within the network without harvesting the emails provided there directly. You can still post status updates that promote your business or offerings, but direct emails of this variety will have to wait until later.

MOVE THEM OFF TO AN INTERMEDIARY SITE

You should have an intermediary site ready to capture their email address later. It can be a blog that allows them to subscribe. It can be a website that isn't that commercial. It can even be some article marketing site where they can land, read some more of your content, and then follow the resource box links back to your website. As long as the final destination offers them a chance to subscribe to your email marketing lists via some free offer, then you will have permission to market to them off of the social networking sites, where you can be a little more straightforward.

HOW TO MARKET TO SOCIAL NETWORKING CONNECTION

Before then, you will want to create a highly targeted list of friends and followers who have the potential to follow you back from the social networking sites to your other websites. You can do this by carefully crafting profiles that appeal to your demographics and updating your status updates with information that draws attention from that demographic. As you continue to do these two activities, more and more people will find you, and you will have a wider exposure.

Getting Targeted Lists

You don't just want to build a large list of people who have nothing to do with your market niche; you want to have a list of people whose interests mean that they might want to buy your products and services later on. Social networks are excellent mediums for creating targeted lists because it's easy to see what people's interests are via their searchable profiles, and they can see yours too!

USING YOUR PROFILE TO ATTRACT THE RIGHT DEMOGRAPHIC

The first step to getting a targeted list together is to clearly project the right image and interests in your own profile. To do that, you want to fill out the profile as completely as possible. You also want to use your real name, as this profile should be as authentic as possible. For Facebook, for instance, you would want to add as many details of books or movies relevant to your market niche to attract the right demographic. In Twitter, you would want to give as many keywords that are relevant to the niche you are marketing as possible in the 140-character description of your profile. In LinkedIn, you would also want to give a good, accurate description of your interests and accomplishments as they relate to the market niche that you are marketing to.

FINDING OTHERS WHO HAVE SIMILAR INTERESTS

Once you've got your own profile filled out, you can start searching via the keywords you've used to find others who are in your market niche and invite them to follow or befriend you back. In Facebook, they track everyone with similar interests, so all you have to do is to click on the link in any of the categories in your Info tab, and you'll get a listing of people who have similar interests.

On Twitter, it's just as easy to find people who have similar interests by using the Twitter search engine and looking up keywords. The Twitter search engine is separate from Twitter and can be found at https://search.twitter.com. You won't just be able to locate people via their profile keywords, but also via their tweets.

Facebook and LinkedIn also have groups that you can join that can lead you to people with similar interests. You can even create your own group if that's something you want to do. By networking with people who are in the same group as you are, you will be able to build your list fairly quickly. People like to network with people of similar interests, and this works well when you are trying to market to a specific niche.

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INTRODUCTION

For decades, business marketers have waltzed into budgeting meetings not always being able to justify how they spent prior funds or how such spending made a difference in themarketing of the company's product. However, this did not stop them from requesting even more marketing dollars for big-ticket events and flashy television and radio ads to get the message out and build up the brand.

Now those days of blind budgeting aregone and a new mantra is quickly taking their place with accountability and measurement. With progressively sophisticated tools and piles of data, marketers have access to evidence of what is and is not working in their strategy for marketing. With this knowledge, they have the power to take a more scientific approach to finding a marketing strategy that works. These days marketers are able to find out the actual ROI of each dollar. Even better, this information is available to them not just annually, but as often as they require. The marketing methods used today are even able to provide a view of the returns that are likely on campaigns in the future. Marketing is no longer an expense or cost, it is an investment.

Top ranking executives such as board directors, CFOs and even CEOs are cutting costs anywhere they can except the marketing budget and are tired of spending money on glossy ads and television commercials that cost more and accomplish less. This is especially true during a time where consumers arespending all of their time on video games and Internet surfing. These executives know that marketing is important to the success of their business, what they are in the dark on is what kind and how much is best.

This is one of the primary reasons that more and more companies are moving their marketing dollars from print and television ads over to direct and Internet marketing. This method of marketing provides companies with fast and accurate measurements of the type of impact their marketing efforts are having on their target audience. The best part is that net and direct marketing only cost a fraction of the cost of traditional media advertising. For example, Daimler Chrysler relies on television ads in favor of events where addresses, profiles and namesof prospective customers are available for tracking and collection. They also push online advertising and direct marketing where they can easily measure response rates. They are investing their money in marketing and media outlets that produce hard data to support their return.

More and more companies are becoming obsessed with measuring marketing performance. Industry giants such as Gillette, Kraft Foods and Procter & Gamble are more advanced in this practice, as they have long since chased statistics that link different types of marketing to brand awareness and sales. However, the aspiration to develop an inclusive set of performance measures, what many are calling a marketing dashboard, is quickly extending to the marketing executives in other fields aswell. Xerox utilizes Six Sigma's measurement techniques to analyze the impact of marketing on an array of measures from generated leads to the cost per sale. Home Depot uses a propriety computer model that has sophisticated algorithms to associate productsales with marketing investments.

For most businesses, the intention is to identify and nurture prospective customers and track how they respond to marketing efforts and make a purchase. Marketing return on investment may be one of the hardest things tomeasure because of all of the details that are involved, but doing it correctly will quickly provide a competitive advantage.

For most companies, highly effective marketing is necessary. It is impossible to be successful without sufficient marketing and sales methods. Prospective customers must know all about what your business can do for them at a price that they are willing to pay. You must know who your customers are and develop a relationship that allows you to anticipate their every need and desire.

This report intends to familiarize you with some of the strategies and concepts that many professional marketing experts use and to show you how these techniques can be adapted to help your business weed out the garbage when marketing your product.

THE CHALLENGE OF MARKETING

To most business owners, marketing means two things, selling and advertising. However, your business will be more successful if, every once in a while, you take the time to thoroughly analyze your business, services and products asa whole related to your competitors, customers, trends of society and region as well as current conditions.

The main idea behind marketing is to communicate a meaningful difference about your products, services or business ideas to the people who are most interested in making a purchase.

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The Pros And Cons Of Outsourcing

Internet marketing for one website can include many different tasks, from email marketing to website development. Even if you wanted to do everything yourself, there will come a time when you realize that it will be far easier and less expensive to hire out some of the work and to outsource it to others than to do it yourself. Handing over your baby to a total stranger, however, can come with some risks. It may free up your time to do more and get more done, but you have to start slowly and build up a relationship that you can trust before you hand over the keys to your kingdom.

THE POSITIVE ASPECTS OF OUTSOURCING

Outsourcing works because of the difference in wages that you pay someone else versus the value of your time to do the same task. If you've figured out that you can make $60 to $120 an hour marketing online, and the task you are trying to complete on a daily basis, like answering customer emails, can be outsourced for $8/hr, you stand to profit immensely from that arrangement. The wages are so depressed in other countries that you can get virtual assistants to help with email and with other tasks for as little as $200 a month full-time. In general, however, you get what you pay for, and you can expect that if you want English proficiency to be a part of the requirements of the job, that the wage will increase.

It's not only a question of economics, however; it's also a question of your time and how it is best utilized. You really don't want to spend your time focusing on the nitty-gritty, boring, and repetitive aspect of your websites when those don't contribute to the bottom line. You want your time going towards creating income with the time that you have available.

THE NEGATIVE ASPECTS OF OUTSOURCING

One of the biggest risks to outsourcing is that the job doesn't get done to your satisfaction. It's one thing to save time, but it's a complete waste of money if you aren't getting the quality of work that will keep your reputation intact online. That's why when you start to think about outsourcing, you have to focus on reputable companies and job boards or get some idea of the quality of work of an online individual first before hiring them even part-time. You don't want to hand over sensitive areas of your website to people who are incompetent or who can use it for nefarious purposes. Keep tight control of what you allow others to access and have a back door key that can lock your operation up tight should the need arise.

Research People Online

In order to gauge the level of trustworthiness of your intended outsourcer, it's best to start the relationship slowly. There is bound to be piles of work available for just the right person, but flooding them with deadlines and work when you first start out can cause major havoc before you've even established if the relationship will work out or not. If this introductory period doesn't work out, then have someone in line to test out next. At some point, you will find someone compatible who can also do the job for you at the price you want. It just may take a bit of time to locate that person.

UNDERSTAND YOUR NEEDS

The first thing you want to do is to figure out what you want to outsource. You can outsource website design and maintenance. You can outsource social networking. You can outsource content creation. You may simply want someone to answer phone calls or emails. Whatever your needs, make sure you have a good idea what tasks need to be completed and how you will measure the time that is spent on each project. Also figure out how much you are willing to budget for the project. Once you know what you need, you can start to look for people who match those needs.

HOP ONLINE TO RESEARCH PROFILES

Depending on your needs, there will be different job boards where you can post your project online. If you are looking for virtual assistants, you will need to go to places that hire these people out. If you want a website designer, you might take a look at Freelancer.com. If you want a content writer, you might want to check out UPwork.com. On each site, you will be able to post a project and to review the online profiles of the professionals who are there offering their services. Once you think that you have found a match, add them to your list of potential people who you might use for outsourcing purposes.

CONTACT THEM WITH PROJECT DETAILS

Send out private project requests to the individuals you've targeted and see if they're interested in the small project that you have to offer. Let them know that it could lead to more work if the first project is done satisfactorily. Give them a two-week trial and outline the details of the project as accurately as possible. For a writer, provide writer guidelines. For a programmer, provide a specification document for your intended application. If they do well, you can start sending them more work and then see how they do for a few months. Hire them as independent contractors to avoid employee issues. Now, the only thing you have to worry about is keeping them busy.

Where To Get Outsourcing

There are many online sites that deal with outsourcing. People from all over the world can put up a profile and try to bid on jobs that are posted within these sites, so you aren't just limited to people in your own country. Rules differ between sites, as do the fees. You have to check each site out and decide whether you want to join and use their services or where you want to try to contact a freelancer by targeting people who don't have a profile, but show some writing skill online in other areas.

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Introduction

Each day starts out with a morning. You may wake up because your circadian rhythm is in total sync with the sun. Or, you might have woken to the shrieking sound of your frantic alarm clock, forcing you to start the day.

But any way you end waking up, morning is the first part of the day. It’s when you have the most important meal of the day. It’s when you get ready to conquer the day ahead of you. For some people, it’s the only time alone they get before the rest of the day comes breaking their door down.

So why not try to make every day start off as a good day?
Chapter 1

Waking Up

How we start the day is how we end the day. And we begin our day by waking up. But here’s the question: How do you get out of bed? Do you wake up grumpy and frustrated? Or do you wake up feeling grateful and excited? Consider this idea, if the first sentence to your paragraph is weak, nobody’s going to read through the rest of it even if the rest is beautifully scripted.

The same goes for your morning. If your morning doesn’t go the right way, no matter what happens through the rest of your day it’ll remain a bad day because of the way it started.

It’s an inevitable chain reaction that you can prevent if you simply pay more attention to how your morning goes. The first step is waking up in a better spirit. The easiest way to do this is by rising early.

Now usually when you wake up early, you feel horrible. You see the time and groan wondering why woke you up at such an early hour. But what’s making you wake up in such a bad mood is the time you fall asleep.

And the question is, what time did you fall asleep? How did your sleep go? What caused your bad night? How can you prevent that bad night from ever happening again so your mornings are better?

If you haven’t realized it yet, this is all one big cycle. To have a good morning, you need a good night’s sleep. To get a proper night’s sleep, you need the right amount of sleep and, you need to go to sleep feeling good. In order for you to have a peaceful rest with a happily tired mind, you should’ve had a good day. To have a good day, you need to wake up on the right side of the bed.

This cycle never ends, but there will always be a starting point. Hopefully with this knowledge, you can have better understanding of your future path and how to navigate your destiny.

How To Start Your Day

No one can tell you how to live the perfect day. What’s a perfect day to you could be a disastrous day to someone else. So the most anyone can do for you is point you in a direction that you might like.

Clichéd but true; any good morning starts on the right side of the bed and in most cases, the right side of the bed faces the window in your room so you can catch a glimpse of the first rays in the light blue sky.

Any morning you want to be worth it involves all of your favorite things. This could be a bubble bath or a warm cup of espresso to kick start your mind. Some people read a book while their mind is fresh to reminisce about their favorite characters throughout the day.

When you’re starting a day, try to never start it on a bad note. Typically, if your day commences well, then the rest of the day doesn’t seem so menacing and you can better handle situations you face through the morning, afternoon, evening and night.

Don’t tackle anything stressful in the morning. Things you know will take a long time and hard effort, save for after you’ve spoiled yourself a little in the morning.
Most people assume that time for yourself is at night or in the evening when the day comes to an end. While this is an understandable assumption, time in the evening should actually be dedicated to wrapping up and completing your day.

The best time to spend on yourself is the morning, when the sun is high and the day begins. Yes, you have to prepare for the following outcomes and responsibilities of the day, but that’s why it’s better to start your days earlier.

Starting them earlier gives you more time to yourself, enough time to make the morning an enjoyable routine rather than one you resent.

Value The Time

Time is a precious aspect in life, which is why you should always be thankful for what you have. All the time you’re given, shouldn’t go to waste. Plan out your day, think of how to decisively make use of your time each day. Each passing minute is a minute you’ll never get back, so make them all count.

If you humble yourself, you’ll be less pessimistic and enjoy each moment a little more.