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Hot Niche Trends For Future IM - Page 1 Hot Niche Trends For Future IM - Page 2

Five Standard Hot Niches

Since the Great Recession of 2008, knowing what hot niches to market has become especially important to generate income. Some people may suggest that the entire marketing landscape has been turned upside down and that old, popular niches are no longer the bestsellers they once were. There is a bit of truth to this as it becomes harder to sell in a climate of economic fear; however, once you take a look at the five standard, hot niches closely, you will find that they are still selling, although in different manners.

What Are They?

- Health & Beauty – This is, by far, the most popular niche out there. The demographic has been traditionally female, but more and more men are increasing their purchases in this area. Even when gasoline is $4/gallon, people still make purchases for small indulgences like lipstick, indicating that this is still a powerful niche to market.

- Parenting & Children's Needs – What people won't spend on themselves, they will find a way to spend on their children. It's clear that some households are making sacrifices in this area, but they are making up for it by buying items that provide in comfort and familiarity what they lack in luxury.

- Pets – You would think that with all the stories of dogs being returned to shelters due to the recession that the pet niche would be dying. On the contrary, the pet niche is still a hot niche, although the types of pets being housed and their needs may be different during a recession.

- Automotive – People need transportation to get to their jobs. They may have trouble buying new cars in a recession, but then the market shifts to repairs and to proper maintenance of old cars. In a modern society, transportation, and especially automotive transportation, is a must.

- Food – When all else fails in a person's life, food becomes a major source of comfort. It is also a relatively cheap comfort and can be justified on the grounds that it provides nutrition, a life necessity. People may switch from buying brand names to more generic foods, but that just opens a market for your offerings to take off.

Along with these five major niches, which we will discuss more in depth, there will be other niches arising and trending due to events affecting Hot Niche Trends For Future IM - Page 3

consumer-buying behavior. Understanding the shifting needs of your customers is key to identifying future niche trends in IM. Hot Niche Trends For Future IM - Page 4

Health & Beauty

Health and beauty rarely take a hit as a hot niche because there is always a way to justify these purchases in the mind of the consumer. Some people may decide, upon being laid off, that they look too old to get a job and opt for Botox treatments to help them be more competitive in the job market. A struggling single mother may opt to treat herself to a weekly hair styling as a way to pamper herself. Even when people don't have the money, they don't fail to spend in this area; they just look for smaller indulgences, things that generate greater value for the buck, and discounts.

Creating Health & Beauty Habits

Health & beauty products is also a great niche because, once you generate a customer, they can become lifelong customers that return over and over to buy your products. People tend to stick with certain brands once they find them either because they feel good with them or because they enhance their beauty. Since that's going to be a personal selection for everyone, the key is to have a large variety of products to choose from and to market them to targeted demographics.

Black beauty products, for instance, are taking off. As one demographic emerges more than another, be sure to have products that are especially chosen to highlight the health and beauty of that population. Hispanic customers will have different needs than African Americans and Caucasians. Knowing who your target audience is and what their needs are is the key to generating income with your niche. If you don't know what their needs are, put up a poll and ask them! Send them a discount coupon for participating in your poll. Make it time-limited, and the odds that they will redeem the coupon and make a purchase on your site will increase too.

Preventative Health A Great Subset Niche

All you have to do is watch the polls that show that more and more Americans are putting off health care to save money. Some are going overseas for cosmetic and dental surgery. This tells us a lot about the buying behavior of the average American consumer. It means that they will be more and more interested in learning how to prevent costly health conditions rather than paying to treat them. If you find that you have a beauty product that also can be used as preventative health care, list it as part of the benefits. This way, you will justify the purchase as a necessity and not just as a luxury. Provide a wide range of choices and some “do-it-yourself” options, like home hair coloring kits, French manicure kits, and other cheap alternatives to costly salon treatments. Hot Niche Trends For Future IM - Page 5

Parenting & Children's Needs

If you are not a parent, it may be hard to believe that even summer camp is considered a necessity in some American households. The average cost of nurturing a child is astronomical, yet few parents will complain or cut corners unless they truly have to. There is a great desire to see their children succeed in a competitive world, and part of that means trying to get the best their money can buy for their children. Here are some ways that you can use this niche to generate income online.

Offer A Children's Line

Take a look at some of the major stores out there. They know a rich niche when they see one. There are numerous retailers offering a children's version of their grown-up line, from Pottery Barn to The Gap. Monogramming products with a child's name is a cheap way to make things seem more luxurious than they are and is a great feature to add to your own online offerings.

Children may not have the income to buy a product directly, but they have significant needs from clothing and health to beauty and school needs. You can count on this demographic to have significant needs that will be addressed by the parents regardless of economic conditions. In fact, they will more than likely make their children’s needs a top priority.

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The Disciplined Mind Video Course

Why Discipline?

Let me tell you, success normally doesn't happen overnight. In fact, the people who seem to be able to pull off any kind of success in a very short period of time have actually paid their dues.

That's right. They weren't born that way. They had to go through a long process of disappointment, failure, and yes, pain. If you see a lot of winners around you, it's because they put in the time. The good news is, you can do the same.

Discipline is not just about achieving your goals. It's also about becoming a better person. Because let's face it, if given a choice, we'd rather do things that are pleasurable, quick and easy right here, right now.

Unfortunately, life reserves the biggest rewards to people who would rather wait until they eat their cookie. If you develop that skill as a little child, you will be able to become a very successful person indeed.

In fact, in a long term study conducted in the United States, children who were able to delay gratification by foregoing eating a cookie now, in exchange for a promise of eating two cookies in the future, turned out to achieve higher levels of career, personal and health success.

Discipline is closely related to how well you do in life. This is not something that you pick up to solve some sort of problem, and then promptly drop. Instead, this is a key part of you that you need to invest a proper amount of time, effort and energy in, which will continue to pay dividends long into the future.

Many Levels of Discipline

There are many levels to discipline. There is no one-size-fits-all set of features to discipline. In many cases, it requires adaptability, depending on the particular set of circumstances you're dealing with.

With certain people, you need more discipline than others. In certain aspects of your life, like education, you will need a certain type of discipline, whereas you would need different levels of self control when it comes to avoiding drugs, alcoholism or sexual addiction. This is also true when it comes to emotional self control.

Let me tell you, it's the easiest thing in the world to tell people what you're thinking. But let me tell you, that's also the easiest way to burn your bridges. If you want to become part of the solution, you have to know how to control your emotions and channel them in a productive way. All of this requires discipline.

Discipline is Something YOU DO

There are many misconceptions regarding discipline. A lot of people confuse it with other personal traits. What is discipline anyway? I have given you an earlier definition, but we're going to drill deeper in this section.

Discipline involves action. It really boils down to what you do and what you choose not to do. This is the most practical way to frame discipline based on how people actually perform.

Discipline is the ability to do things that you'd rather avoid. These are necessary things. These are things that can take your life to the next level. These are things that can set you up for greater success in life. These are the things that would resolve a lot of personally difficult issues, but most people would rather avoid them.

Let's face it, if given a choice between emotional confrontation and just letting sleeping dogs lie, most people would take the latter. That's just human nature. Discipline gives you the ability to attack these things head on.

Discipline also gives you the ability to do what you have committed to doing no matter how inconvenient or uncomfortable. If you have given your word to somebody and you have promised to do something, discipline enables you to follow through. You may not feel like it, it may not be all that convenient, in fact, it might even be a major hassle, but if you are a disciplined person, you will come through each and every time.

How come? You have given your word. You have committed to that person. As you can well imagine, this can help build a reputation.

Let's face it, most people would rather flake. Most people would get wobbly and eventually just drop out. It doesn't really matter if they have given you their word. It doesn't really matter if they made all sorts of promises. At the end of the day, it all boils down to whether they are willing to stick to their promises, regardless of how inconvenient it is, or whether they just take the path of least resistance.

Which brings me to the next point. Discipline also involves the ability to stick to a course of action, even if you're busy or you don't feel like it. You would be able to stick to something that you have committed to, even if you feel like you don't have the time.

Discipline also involves patience in relationships. Let's get one thing clear, the person that you're with is in your life for a reason. Of the 100 different traits that make up that person, you probably love 90 to 95 of them, but there are 5 traits that you really hate. This requires patience.

Everybody is a work in progress. None of us are perfect. If you want your relationship to blossom and survive, you have to be disciplined.

Finally, most people have principles, but not everybody is willing to stick to them. Not everybody is willing to sacrifice for them. When you have discipline, you find the strength to stick to principles. It may not be popular, it definitely may not be convenient, but you will stick to it anyway.

This builds character. This also builds reputation because you stick out like a sore thumb. Most people would rather abandon their principles at the most convenient or most opportune period. Few and far between are people who are willing to stick to something because of personal principle. This requires discipline.

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The 80/20 Rule Of Classic Marketing

Classic marketing is mostly geared towards the idea that 80% of sales come from 20% of top customers. That's called the 80/20 rule. That's why when you walk into two different stores in a mall, they may have slightly different merchandise, but often it is very similar. They are trying to market to the mass of people whose tastes are mainstream and easy to predict, leaving less room for variety and innovation.

In a recession, the 80/20 rule becomes so overwhelming that stores reduce their inventory into very narrow niches in order to market to the customers who are going to buy the more popular items and trends. Anything other than that is seen as a waste of display footage and an increase in rental space costs. This works well for them to keep costs down and sales up. However, that strategy also leaves a very big opportunity for online marketers to exploit the lack of diversity and novelty in mainstream retail stores by just doing the opposite: marketing to the “long tail.”

The Long Tail

The long tail is the other 80% of customers who aren't going to buy the most popular or mainstream taste items. They might need a little extra coaxing and whole lot more variety to make up their minds to part with their dollars. In a retail store, marketing to these people can take far more time, space, and money than it is worth. However, online, it is a perfect area to exploit without incurring inventory costs or having to hire additional staff.

Marketing to the long tail means that you are going to offer a much wider selection online than anyone can possibly do offline. How are you going to do that and not have to warehouse everything that may or may not sell? The answer is simple. Online, one can represent a product via an image or virtual representation that doesn't necessarily have to be directly in your inventory to sell. Instead, you just have to know where to locate it and how to get it shipped to the customer in a reasonable amount of time. That way, you can manage a very large inventory of products without having to buy them ahead of time to place them in a real, physical, inventory.

This makes it easy to offer products with a wide range of features from color choices to sizes. Now, that person that wanted that raincoat in hot pink and has searched far and wide in retail stores can hop online and instantly find it in your store. When you offer that type of variety that an offline retail store will find hard to duplicate, you gain loyal customers who will think to come to your online store first before looking elsewhere.

How Salesmanship Differs Online

Even so, you may have to coax that 80% a little more to buy your stuff. They are a picky lot who may decide to research other online stores before they buy. In classic marketing, you would have a staff person attending to that customer to find out what they need and then matching his/her need to some product or service the company sells. Online, there are no virtual sales attendants, so how are you going to guide people without having to hire someone to man a phone line?

Use Search Engine Techniques

Luckily, search engines are a major strength of the Internet and can be used in your Internet marketing techniques to not only draw people to your site, but to help them make a selection. First, put yourself in the shoes of a potential customer. If you are the lady looking for the pink raincoat, wouldn't you go to a major search engine first and put in the words “pink raincoat”? Or, if you had a specific designer in mind, you would add that word too to your search engine query. That's why it's important to use descriptive keywords and know what people are searching for to get the most hits to your sales pages from larger search engines.

This way, even if someone had no idea what your website name was and that it sold pink raincoats, you would still pop up in a search engine result page as a place to go online to find one. If you want to find out what other synonyms or terms are entered online so that you can use them within the copy of your sales page and draw eyeballs from Google, you can look up their keyword tool and look at the terms being searched online. Find a few that have low competition and are highly searchable to include in your copy, within 1 to 2% of the content of the page, and you will place higher in the search engine result pages when people go to search for those terms.

Index your pages with as many descriptive keywords as you can think of that someone might search. This is not only for the major search engines, but also to help people find things through your own search function that you’ll want to make available to customers who visit your website. The search box is going to be like your friendly salesperson. It's going to allow customers to go straight to what they want to buy and to find a listing of similar products that they might be interested in. Always include a search box as a basic strategy that markets to the long tail. Remember that these people are going to have very definite tastes and will want to have a large selection to choose from. If you don't put in a search box, they will have to first find the right product category, then the right product, and then search through them to find one in the right color, size, style, or anything else that they want. If you want to see examples of search boxes that offer just the right way to search, take a look at any major appliance manufacturer. They will normally try to take into account numerous features a person might be searching for and make it easy to find via a search box or via very well defined categories.

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SECRETS TO RESPONSIVE LISTS

Every online marketer understands that the best way to generate sales is to have a large email list of subscribers. After they build that list, however, many marketers begin to recognize that the list is large, but it doesn't function to create sales. That's because it wasn't built with the idea of creating a responsive list, and instead focused on quantity instead of quality.

The time to start building the right type of list is just as you get started, but even if you've already got a list, you can still tweak your business processes to get a better response after the fact.

PAY ATTENTION TO HOWYOU CREATE THAT LIST

The biggest secret isn't that you need a huge number of people on the list, but that you want a better conversion of subscribers to customers. You can do this by paying attention to how you are creating the list, how you are marketing it, and what is actually happening when you send out an offer. Here are some basic things you should know about a responsive mailing list.

- Buying email addresses doesn't work For the most part, you can buy thousands of emails on another person's contact list and still generate very poor sales. The secret to creating a good list is to build one up naturally and organically so that people have a good relationship with you and your business.

- Single opt-ins can be fooled You may put out an opt-in list and be congratulating yourself on the number of sign-ups, that is, until you find out many are fakes or generated by online bots. Learn how to use a double opt-in strategy to build a better list.

- Targeted demographics are better than niches Demographics tell you the reasons why people buy, while niches just assume everyone on your list is interested. You will have better luck by understanding the psychology of your list, rather than just relying on categorical niches, for email marketing.

- Automate what you can There are plenty of products and services to help streamline your online business. There's no reason why you should be struggling
with responding to each and every email, unless there is some reason for personally responding. Learning about the technologies and tools available can save you valuable time and increase your bottom line.

- People do have a price It's up to you to figure out what that price is. It may be that they are willing to subscribe if you give them a free short report. It might be that they will do it to enter a contest. It might be that they will reply to an email when they see a savings in a product they like or when they get your personal attention. Pay attention and do what works for you.

ORGANIC IS BETTER

Organic, or naturally occurring lists, generally are quite a bit more responsive than lists created by buying email addresses from other marketers. The reasons for this are that bought lists can contain a number of bad email addresses or contain people on them who are getting so much email from other marketers, that they ignore everything as spam. One last reason, and the biggest reason, to use organic lists is that you can be liable for sending email to an address that hasn't opted in to having their email published.

When you build your own organic lists, you know that the person has specifically requested to subscribe to your list and are genuinely interested in either you or your business.

WAYS TO CREATE ORGANIC LISTS

In this age of social networking, you will find that it isn't as hard as it used to be to create an organic list. People are networking more and more online, and all you need to figure out is how to put the power of the Internet at your fingertips. Don't just put an opt-in form on your website and expect that using that simple action will generate a large organic list for you. People will still have to find your site, and if your traffic is low, this can be a major stumbling block. The solution is to not just advertise your opt-in on your site, but to do it elsewhere where traffic that is interested in your niche congregates. That's where social networking comes into play.

Get in the habit of building an online presence on various social networking sites. You will have to post a profile and start networking with people on these sites to hook into potential customers. Once you have them interested in either who you are or some common interests (related to what you market), you can start posting updates or links to things that you want to promote to get traffic from these sites back to your opt-in offers.

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Create Your Own Unique Online Brand - Page 1 Create Your Own Unique Online Brand - Page 2

Discover and Communicate Your Passion

Branding has evolved from nonsensical trademark names to descriptive words that tell people who you are and what your passion is in life. Take, for instance, Xerox: this name had no real meaning until the machines came out and people used them as a common meaning for photocopying papers. While the brand is now known worldwide, the brand has been completely diluted into a generic meaning that is hard to defend as being unique and expressive of a company brand. In order to create a brand name today, you want to give special attention to the qualities that make this name unique and how it is descriptive of what you do or who you are in business or life.

PERSONAL BRANDING

In a way, we all come into this world with our own personal branding: Our names. This tells members of our family and the people we meet who we are, but doesn’t really express our personal qualities. Sometimes, people acquire nicknames or make up their own to help express more of their own unique qualities, and this is used as a form of group personal branding. If that personal branding also expresses what your passion in life is, you can use it to help promote yourself to others. Personal branding, as well as business branding, is all about conveying your self-image to others in a way that what they perceive is identical to what you are projecting to them.

BUSINESS BRANDING

If you have a domain name, that’s a form of business branding, just like your business name is. These tend to be more expressing of the products and services offered rather than of the personal qualities of the owner. In the past, in conventional advertising, you would know the business name before you learned the owner’s name. However, with so many people using social networks these days, personal branding is becoming as equally important in business and company branding.

PROJECTING PASSION

Whether you choose one, the other, or both to promote, the idea is to project your passion to a bigger audience. If your passion is connecting others to their soul mates, then you might use a business or personal name with the word love in it. That’s your passion. It’s not as hard as it seems to think up a few choice brand names to try out. What is hard is reserving them online when so many have already been snapped up by others.

Brainstorm and Research Your Brand

That’s why in order to get a good one, you have to start to brainstorm early. It’s going to take a while to come up with a brand name that you love and that is also available as a domain name. One thing is certain: most two-word-phrased domain names are already taken. You will probably have to go with three words or more, or you might try purchasing a smaller domain name from someone who is squatting on it and waiting for a buyer to offer him/her some money.

DO RESERVE YOUR PERSONAL NAME

Even if you’re not going to use it for business, you will want to reserve as many profiles and even a domain name with your name in it. Celebrities with established careers already have lawyers who do this on a regular basis for them. However, if you start your business brand and then you suddenly achieve fame in the middle of it all, you’ll probably end up paying someone else to give back your personal brand name on the Internet. There are many opportunists out there who go out and try to reserve names like Paris Hilton or other notables with large followings. If your following increases, so will the number of fake spammers out there, and you want to be ready by having already reserved your name on the biggest sites like Facebook, Twitter, and a personal branded .com name.

RESEARCH AVAILABILITY

Hop online now and check to see what’s available for your domain name possibilities using Whois.net. You can check a variety of different extensions besides .com sites. If the domain is already reserved or bought, you will see the owner of the domain name. It will also tell you who you can contact should you want to try and buy the name. Otherwise, you can get onto popular hosting sites of your choice and try to register the domain name. Whois.net will also tell you (when it’s not available) what other names you might try to reserve instead that are available. Typically, they are prefixed with the word my or something similar, but are slightly different. You can even register the domain name right there for a charge of $9.95/year.

Promote Your Brand

Online, if you want to be known as an expert, all you have to do is to claim to be an expert and then help others with your expertise. People learn who you are by interacting with you and can make up their own opinions about you and your company. The interactivity and the ability to reach people all around the world for very little money is what levels the playing field between companies and individuals. Information isn't as segregated as it once was, and it's also quite a bit more transparent. Now, no matter how much a big company spends on promoting some defective product, odds are that there will be numerous online complaints that are easily accessible and that dissuade new customers from purchasing a defective product. In the same vein, if you have a spectacular brand and some wonderful product or service, you can promote the brand and the positive vibes by sharing that information online to attract new customers.

WHAT YOU SHOULD DO ONLINE

There are a few places online that you can leverage to get the most positive publicity with minimal effort. You could spend a lot more time plastering the World Wide Web with your own press release, but ultimately, as a business owner, you just don't have the time to do too much promotion. Even if you can do the following list, you should seriously think about hiring a company or an individual to help you publicize your offerings online in a manner that will get you more exposure.

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HOW EFFECTIVE SALES PAGES WORK

For those Internet marketers who have steady traffic coming to their websites but lack sales, it may be in the delivery where the problem exists. A sales page is the medium you can use to convert visitors into paying customers.

It is common for many Internet marketers to struggle at this point. They have worked hard to build up their traffic and they feel that that should be enough. The problem is, people are still too easily able to leave the website. They have not learned what is in it for them. A sales page can help you to do this.

There are several ways to use a sales page. One of the most effective methods is to develop one page for each product you are selling on your website. For example, if you have four different eBooks you are promoting, you could develop a sales page for each one. When visitors get to your website, they are able to follow links to get to the sales page of the eBook they are interested in.

You can also create sales pages that work as landing pages in that visitors will come directly to this page in order to learn more about the product or products you are offering, and hopefully, purchase them.

There are several key benefits to using sales pages:

1. They have a sales message that is usually frowned upon when used on most other forms of Internet marketing, especially in social marketing areas.

2. They present your product in a direct way. People know what the product is.

3. They aid you in letting the customer know what is in it for them. People want to know what they are getting from your product before they buy.

4. They give specific detail of what is included in the product or service that you are offering. These details will win the readers of the sales page over.

5. They ask for the sale: do not forget this part!

DOING THE WRITING?

Most people cringe at the idea of writing sales copy. Most people do not have the ability to write this type of copy without first learning how to do so. You have several options.

You can invest the time needed to learn how to write sales pages. This is highly recommended if you will be writing many of them. The good news is that there are many resources available both online and offline that can help you to learn this skill. Tutorials online are specifically helpful since they are designed to help you learn how to write sales copy for the Web in particular.

Another option you have is to hire someone to do the work for you. Professional copywriters for the Web are readily available. You will need to pay a decent amount of money for their services, but this can help to make the process a bit easier.

DOING IT JUST ONE TIME

One thing to keep in mind when you have multiple products to offer on your website is that you can create a basic template of a sales page to use and then customize it for each of the products you have. For example, the structure, the pictures, and even some of the headlines can remain the same from one product to the next. The difference is simply in the wording.

Customizing pages in this method is actually quite easy to do. With some basic copywriting skills, you will be well on your way to developing sales pages that convert traffic.

WRITING YOUR OWN

Let's assume that you have a decent understanding of what sales copy is. You understand that this is the type of content that is designed to sell the product or service you are selling. Whereas on other areas of your website you will be using a non-sales tone, this is the location where you need to sell.

There is no reason not to write your own sales copy once you understand what it is. Take some time to review quality sales pages at other websites online. You can even search some of your competitors’ websites to get an idea of what is available. The question to ask yourself: Does this page convince you to buy the product or service?
Now, learn what it takes to write the best sales pages for Internet marketing.

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WHY BEING AN EXPERT CAN HELP YOUR IM SALES

Internet marketing can be a whole lot different than retail sales. For one, when people shop in a brick-and-mortar store, they are greeted by a sales person and sometimes shake their hands. It may seem a trivial thing, but people tend to trust someone who they have a personal relationship with more than an anonymous sales page on the Internet. However, there is a way to establish a relationship with the visitors to your website in a way that impresses upon them that you also are trustworthy: By presenting yourself as an expert in your field.

There are a number of reasons why people tend to trust experts more than just someone off the street. They are seen to have an air of authority over other people. They tend to be viewed as being more knowledgeable than other people. The credentials that they have also shows up as a rubber stamp from other organizations that give that person the perception of having a higher standard of ethics to uphold. Whatever the reason, you can use the same psychological triggers to build websites and sales pages that get your visitors to instantly trust you and to want to do business with you. That's the power of being an expert.

If you think it is not possible to be an expert without having gone to a graduate program, written a book, or done something extremely remarkable with your life to prove your expertise, you are wrong! The Internet has made it extremely easy for you to show your stuff without having to spend tons of money getting someone else to certify that you are an expert. In this short report, you are going to learn the secrets of building an online presence that will establish your credibility and expertise in ways that cost very little money. Once you have that strong presence, you will find that people will flock to you for advice on how to solve their problems if it relates to your niche, and this will be a natural and organic way to generate customer leads and repeat sales without having to give the hard sell.

We're going to provide you with numerous methods to build your online expert profile in such a way that you can generate a web of good publicity for you and your products. If you find that one method is too time intensive or not working for your niche, you can try another. There's no set formula that you have to use. As long as you try several different strategies to see which work best with your audience, you will be well on the road to generating an online presence that awes and delights your visitors. That popularity will naturally rub off on your company and be the source of great referrals and product sales.

THE ABOUT US PAGE

One of the easiest things to do to get yourself recognized as an expert is also the most commonly missed element of a website. It's the “About Us” page. Are you telling your customers who you are and why they should buy from you? If not, don't assume they are going to figure it out on their own. A good “About Us” page can be a way to introduce yourself and your company in a way that frames your Internet presence in the way you want to be known. If you don't write up your own “About Us” page, odds are that someone will do a review on you and people will Google it and get their information from someone else. To make sure that doesn't happen, include a detailed “About Us” page and let people know that you are an expert in your field and totally trustworthy.

ELEMENTS OF A GOOD ABOUT US PAGE

- You And Your Partners Give the names of you and your business partners. Let the visitor become acquainted with who you are and your role in the company.

- Your Expertise Don't be coy about letting your audience know what your passion and expertise happens to be, as well as that of your compatriots. The more someone can relate to those interests, the more they will feel as if they are getting to know you.

- Short Bios Back up any claims as an expert by giving a short biography for the principal players. Using personal anecdotes and storytelling can be a great way to bring the reader into your lives and to help them to identify with the members of your team.

- Books Written Has anyone on your team authored articles or books that you can display as part of your credentials? If so, be sure to mention that in the biography related to that person as being an author of that particular group.

- Awards Received Nothing impresses people more than knowing you or your business has received recognition from other sources. It doesn't even matter if it's an Internet award or an award from some prestigious organization, be sure to list it.

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Introduction

Email marketing for businesses isn’t a new concept. In fact, compared to other online marketing channels like social media, mobile device applications, and even search engines, email marketing might seem a bit outdated.

A lot has been happening over the past few years with email marketing, and the discipline is still always in motion. Altered behaviors and expectations by consumers call for new email marketing methods. Approaches like personalization and segmentation are transforming company newsletters from anonymous bulk emails into customized emails.

Today, most consumers read their emails on their mobile devices, and checking for emails has become the most common activity carried out by smartphone users. The competition for attention in consumers email inboxes is forcing more companies to attach increasing importance to well-designed emails which are personalized and have relevant content, ensuring that the emails will be opened and read.

Statistics show that email marketing has a broad reach, as well as being one of the best marketing tactics for return on investment. Just about everyone has an email address these days, and the majority of users prefer to receive advertising messages that way. Plus, with smartphones, emails are always right in the pocket of consumers and can be retrieved at any time. According to recent estimates, the importance of email marketing will continue to grow over the next few years. It’s clear that any online marketing strategy your company employs should include email marketing campaigns.

Email marketing requires more than just sending out the occasional newsletter. Today, marketers also need to set up and maintain subscriber lists, create and design relevant emails, and send these out systematically.

For your email marketing strategy to be effective and successful, it is imperative that you utilize the technical options available

continuously optimize the process through the use of modern analytical tools.

Despite the widespread use of the digital juggernaut that is email, many entrepreneurs have yet to implement an effective email marketing strategy for their business because they don't know how to do it or haven't yet recognized how powerful it can be.

Email continues to serve as the core communication platform of the Internet and will only continue to grow. Currently, more than 3.7 billion people have access to email, and more than 3 billion non-spam emails are sent and received every hour of every day. If your business isn’t already taking advantage of this powerful and massive marketing channel, you're missing out on an effective way to reach your target audience.

Chapter 1 – What’s Email Marketing and Why Your Business Needs It

Email marketing is a kind of Internet marketing that allows the user to send customized messages in the form of an email to their readers to inform, advertising, or to solicit certain actions from their readers.

There are certain essential components of email marketing that include:

• Message automation
• HTML responsive layout
• Advance list maintenance
• CAN-SPAM compliance built-in
• An easy integration
• A dedicated IP address
• Help for deliverability

Message Automation

The message automation is the feature of email marketing that allows you to send different emails in response to a particular action. If a consumer just signed up for a discount, they will receive an automatic welcome message that will serve as a confirmation of the subscription. Message automation can also be set up to send proof of orders when someone makes a purchase on your website.

HTML Responsive Layout

The HTML Responsive layout will allow you to send customized emails in plain text or HTML format. It also allows you to make use of HTML and CSS to create responsive templates that can adapt to all devices in the world.

This makes email marketing campaigns capable of being read on mobile devices. The good part is that you don’t have to learn how to code HTML because this feature is automatically loaded with the software.

Advanced List Maintenance

This feature allows you to add and remove email subscribers from your list quickly. You can use this feature to automate subscription and opt-outs. It helps you keep your email lists updated.

CAN-SPAM Compliance

This is a feature that is designed to check compliance with the unsolicited pornography and marketing, CAN-SPAM Act of 2003. This act has given the United States Federal Trade Commission the right to enforce all necessary standards to protect email owners from unsolicited contents like pornography.

Easy Integration Feature

This feature allows for the integration of other services into your email marketing campaign. You can incorporate your e-commerce website with your email campaigns through this feature, and you can also include several mobile apps, loyalty programs, and social media apps to your email marketing campaign.

You can connect Google analytics to your email campaign through Easy Integration feature so you can track the clicks on your email, as well as incorporating product recommendation features into the email, through the use of this feature.

Dedicated IP Address

A dedicated IP address is incredibly essential for the integrity of your email. This IP address should be one that is solely dedicated to your business, and it should be the only one used to send emails to potential customers. Your email recipients will have peace of mind when they receive your emails with this dedicated IP address.

Deliverability

Deliverability is a feature that is included in an email marketing software that ensures that your emails are delivered to the right place. If your emails aren't delivered, then your marketing strategy just won't work. This features constantly deploys the tools that you need to track down deliverability issues with your emails.

Why Your Business Should Implement Email Marketing

Email provides you with the opportunity to send a message to your audience for any purpose on any day of the year that costs you next to nothing. This makes email an incredibly powerful way to communicate with your target audience.

When you are able to create a solid email marketing campaign and send the right messages to the right people at the right time, you are sure to build an audience of highly engaged fans that can't wait for your next message to hit their inboxes. Additionally, they are ready to buy whenever you have a product or service to promote. There are several compelling reasons why you need to start implementing email marketing for your business.

Generates Massive ROI

A recent study conducted by the Direct Marketing Association found that businesses will earn an average of $43.00 for every dollar invested in email marketing.

In fact, marketers have consistently ranked email marketing as the single most effective strategy for generating awareness, acquiring leads, generating sales, and improving customer retention, compared to the other marketing strategies most commonly employed.

Generates Long-Term Results

In 2010, the company MarketBeat first started collecting opt-ins for their newsletters. Almost two decades later a good number of subscribers that signed up during the first year continue to read their content, engage with their advertisers, and buy products and services from their business.

Your email list is a long-term asset that will continue to generate revenue and social capital for your business well into the future.

Most Customers Want Email from Companies

MarketingSherpa conducted a study that showed that 72 percent of U.S. consumers say that email is their favorite way to communicate with the companies that they do business with.

They also discovered that 61 percent of consumers like to receive weekly promotional emails from their favorite brands, while 28 percent of consumers would like to receive promotional emails more frequently.