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Make no mistake, Facebook Messenger has revolutionized how marketers can access and grow their audience on Facebook and websites that use many of Facebook’s extensions. Please understand that Facebook is not just one platform, it is actually a set of related properties. It also shares key parts of its functionality with third-party websites.

By doing so, Facebook extends its reach throughout the rest of the Internet. In fact, the Facebook ad network is second to Google’s ad network in terms of reach and size. If you want to drive a lot of free traffic to your website, you need to have a coherent Facebook strategy. Now that Facebook has launched Messenger and allowed it to operate with bots, this has presented a tremendous opportunity for online marketers as far as traffic generation and sales recruitment go.

In this book, I am going to teach you how Facebook Messenger works, how you can create bots that would work with Facebook Messenger so you can grow your audience, and most importantly, drive qualified traffic to your website.

An FB messenger bot is a piece of software that uses Artificial Intelligence to simulate conversations with potential and existing customers.

Using FB messenger bots enables ANY BUSINESS to possibly engage some of the1.3 billion FB

Messenger monthly users

By 2018, FB had 300,000 active messenger bots, this is several times larger than the previous number and the number of bots is expected to multiply further. What are YOU doing to take advantage of this great opportunity to automate your enagement with your audience.

What is Facebook messenger and how can it help your business?

A few years back, Facebook announced that it was launching its new Facebook Messenger service. What was really interesting about this reboot of what was its internal messaging device is the scalability of the new messenger.

It can be automated, it can use scripts and, most importantly, it lends itself to bot technology. Usually, when people use messenger, they would click on somebody's profile on their messenger application and initiate a text, voice or video chat with them.

In this respect, it's not much different from other third party messaging platforms like WhatsApp, Viber, WeChat and others. What really distinguishes Facebook Messenger, let's face it, is the fact that it is attached to Facebook. Facebook has billions of active users. It is a gateway to tremendous online visibility.

If you want your business to thrive, you only need to look no further than Facebook. Whatever interests your business caters to no matter how arcane, obscure or little known, there are sure to be people on Facebook who are interested in whatever it is you are promoting.

This is why Facebook is non-negotiable when it comes to online marketing. Whether you're trying to generate traffic to the website of your local dental practice, or you provide a national service to people located all over the United States, Facebook can help you market your business.

Facebook Messenger is an important part of this marketing mix because it enables you to automate your engagements with people trying to get more information about your business.

Facebook Messenger allows for instant communication

When people find your business' Facebook page, they can get basic information like your hours, whether you're currently open or closed, maps and directions, as well as an overview of what you offer to the general public.

But you know and I know that for your business to close the deal, there has to be some sort of personal touch. The person seeking your business' services and/or merchandise would want to reach out. They may want to get more information or they may have certain questions that you page simply can not anticipate.

Whatever FAQ you may have up may come a bit short as far as the wide range of questions, queries and concerns people may have. This is where Facebook Messenger comes in.

Facebook Messenger gives you “stop gap” and “catch all” communications option Unless you have doe extensive consumer intelligence, there's really no way you can anticipate all the needs and concerns of your customer base. That's just not going to happen. You need a tremendous amount of resources, time and energy to be able to pull that off.

The good news is you don't have to. Thanks to Facebook Messenger, you can be accessible to people with a wide range of questions and then message them back. Once you detect a certain pattern in the most common questions people ask, you can automate Facebook Messenger so it can answer questions based on a decision tree.

In this respect, it's not much different from your potential customers calling a call center. Now, if you own a small business in middle America, you know that hiring a call center is not exactly within your budget.

But the good news is with Facebook, you don't have to. If you set up your Facebook Messenger bot correctly, it can anticipate or it can filter inquiries people have and break it down into finer points so your prospective customers can get the information they desire.

If anything, they can get enough information to satisfy them until you follow up and give more detailed and specific information.

The bottom line

By using Facebook Messenger and automating it through Facebook Messenger bots, you enable your brand to distinguish itself from the competition. Let's be honest here. More and more American businesses are moving online.

Having a website and having a robust presence on social media platforms like Facebook are no longer optional. They are absolutely necessary. In fact, they can make or break your business. This should not come as a surprise because most Americans already have mobile phones. When people have mobile devices like tablets and phones, the moment they think about buying something, they quickly check online resources.

The same goes with finding a local source of the merchandise or service that they are interested in. if your business is not part of that mix and is not visible enough online, you're going to lose customers. Now, with this as a background, when you set up Facebook Messenger to engage with your prospects, your brand stands head and shoulders from your competitors.

Your competitors might just be unavailable or people who would otherwise be interested in what your competitors would have to offer would not do business with them because they can't get the information they need at precisely the time they needed it.

With Facebook Messenger automation, you can get this information to people interested in your business. If anything, you can hold them with enough basic info until you can follow up with more specific information.

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Why Write Articles?

The catch-22 of Internet business is how to drive traffic to your site, even if they've never heard of your business at all. Most people who visit an online site will either find it through a search engine, hear the URL from an offline business that is online too, or have a friend tell them about a new website. In general, there are so many different sites out there competing for everyone's attention that to get noticed by new potential customers, you actually have to create content outside your website, preferably in high traffic areas, with links that go back to your products and offerings.

That's where article marketing comes in. The purpose of article marketing is to gather attention from high traffic areas and bring them back to your site. Instead of relying on your website to attract people to it via the search engines, article marketing is a method where you actually go to places where large crowds of online viewers congregate and offer them valuable information that makes them want to learn more about you and your business.

DON’T RELY ONLY ON YOUR WEBSITE COPY

Your website copy is great for converting customers once they arrive at your site, but it's not enough to draw people to your website all on its own merit – even with good search engine optimization techniques. Instead, you want to find multiple article directories where people are interested in reading various topics and submit your own articles to target the audience that might be interested in your products so that you can convince them to visit you online. After all, your website copy may be spectacular, but if no one reads it, you're not going to make many sales. You have to get people to your site first before you can actually sell them anything online.

INCREASE YOUR TRAFFIC TO INCREASE YOUR PROFITS

The best way to increase traffic to your site is to actually go out and find areas of high traffic and then drive some of that traffic back to your site. Article marketing does this exceedingly well for various reasons. One, people are always looking for fresh content, and article directories provide just that. Two, you are allowed to put backlinks to your website in the resource box, providing a conduit where traffic can flow back to your website from high traffic areas. Three, article directories provide a large audience to start, and it's easy to harvest some of that traffic. Finally, article marketing lets you market a niche via topics, keywords, and categories, making it easy to attract highly targeted traffic that will be interested in your products and services and not just random traffic.

Make Yourself An Expert

Most business owners are experts on the products they are selling; however, they don't always have the time to sit down with each new customer to go over the wonderful benefits of each product. Yet, if people understand the benefits, they will be more likely to want to buy. People buy products because they're looking to solve some problem or to improve their lives. If you're the person who can show them how to solve their problems or improve their lives, then you take on an air of authority and credibility as an expert that can help you to gain trust and to sell more products.

PULL OUT YOUR CREDENTIALS

If you happen to have them, you should flaunt them, especially in the resource box that is available for authors to say more about themselves. People believe people more when they have some level of authority that makes them credible. That's why if you have a higher degree in a specific niche, have written a book, or can lay claim to expertise based on some remarkable accomplishments, make sure to mention some of that in your resource box.

MAKE YOUR ARTICLES INFORMATIVE

Another way to impress people with your knowledge is to make your articles informative, as well as entertaining. People don't have much time these days, and when they take time out to read your article, they want it to count. If instead they reach the end of your article and feel like it is a “puff piece,” they are likely never to read another article by you again.

PICK TOPICS RELEVANT TO YOUR NICHE

Write numerous article topics in the same niche, all on various aspects of that niche. The more articles you write on the same niche, the more people looking for information on that topic will get to know you and your expertise. If people don't find the answer to their problems or issues in one article, but they found you credible as an expert, they will look at the other article that you've authored to find one that does answer their questions. If you have many different articles, and they take the time to read several of those articles, eventually, they will also want to learn more about you personally. Since the resource box allows you to put two links to your presence online, you have two opportunities to show them more of who you are and what your business can do for them. Once they've read a few of your articles, they will have some idea of who you are and are more likely to visit your site with some set opinion about you that influences them, hopefully favorably, to buy something from you.

How To Write Good Articles

In article marketing, you may end up taking the same article and submitting it to different sites in order to get more traffic. You will want to use the same mechanics of article writing that you would use to draw people to the content on your site and to make it people and search engine friendly. Article directories are highly indexed by search engines to begin with, but adding keywords in the right density can really boost your exposure with them in your targeted niche. Meanwhile, you also want to concentrate on making the articles easy to read, informative, and entertaining.

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Introduction

Self-love is perhaps one of the most fundamental yet misunderstood concepts in the world right now. Some dismiss it as a new age ideology that cannot be applied in practical terms. But nothing could be further from the truth. This eBook will show you practical steps with regard to developing self-love. It will also explain what it is and outline the history of the trait and how it has been a core foundation of all spiritual teachings.

Self-love is the ultimate way to boost your self-esteem and become a fully healed and integrated human being. People often come at the idea backwards. They look at attributes such as the

way that a confident person walks or observe their traits. But fundamentally, all radical change begins from within. You then start to really value yourself as a powerful creator of your own reality and deserving of love and respect from everybody. Selflove is the opposite of selfish. You cannot love another person unconditionally unless you love yourself first.

Self-love is not about engaging in destructive patterns of behavior and turning a blind eye. It has nothing to do with arrogance or narcissism and everything to do with becoming a fully whole and integrated individual.

When you are able to exercise self-love, your life will become so much easier. This is because you will not sabotage yourself as much, which is what everybody does with their beliefs about unworthiness. You will also have much more stability in your life as you will no longer depend on others for fulfillment. Your emotions and reactions will not be volatile and you will actually become detached (but not uncaring) from a lot of stuff that goes on in the world.

Love is the ultimate building block of the entire universe. Humans are born into the arms of loving parents and die with their loved ones around them (ideally). They live and die by love alone. In the words of Gautama Buddha:

“In the end, only three things matter: how much you loved, how gently you lived, and how gracefully you let go of things not meant for you” Your ability to love yourself and others is all that really matters. How to get there is another matter entirely. For this, you have to find out who you are and love yourself unconditionally.

Chapter 1 - Finding the Self

Finding the self is a mystical concept that has been around since ancient times. The ‘self’ has been described by many names, such as the soul, the oversoul, the atman, the monad, the “I AM” presence, the Christos, the illumined one, and so on. Labels aside, it can be described as who you truly are without any of the social behaviors and attitudes that you have downloaded since birth. It can be ‘found’ by shedding illusion and peeling away the layers of programming, which can also be called the ego.

The entire process of childhood and socialization is essentially learning how to forget who we really are. Our peers and parents scold us when we do something that does not conform to their viewpoint. As such, we learn how to behave in such a way that we can be accepted. Being part of a group, family or tribe is the single most important social norm. This dates back to a time where non-conformity would have gotten us thrown out of the tribe - likely to starve or freeze to death. Pleasing others is ingrained deep within us, but it is also very harmful in terms of spiritual evolution.

So when born, we experience traumas in forgetting who we are. And we then have to go through the process of forgetting everything we learned in school and through wider society to find our true selves. Sadly, reconnecting is anything but easy in the modern age. Technology ensures that information is everywhere so we will look everywhere but inside - where the self resides.

How to Find The “Self”

There is a defined path to find the self “quickly”, though the process could still hardly be described as quick. Many people are swift to dismiss Eastern modalities as outdated, unusual, and unworkable. But the fact of the matter is that in terms of finding the self, Vedic philosophy occupies a distinct position of respect. To proceed with finding Self, you will need:

1. A silent and serene location 2. The ability to meditate on the heart chakra 3. The ability to severely restrict diet

4. The ability to leave behind all technology and distractions. In many ways, it is simple and straightforward. Get to a silent location and meditate on loving the self. Restrict your diet so you are not eating any meat, processed food, caffeine, or alcohol. Avoid technology and eliminate all mental, physical, and emotional distractions.

Though this can be difficult to do, the results will be immense. It is the ideal healing modality. 3 - 7 days is enough for significant changes to occur with the above protocol. It can be repeated as often as necessary and while you won’t succeed the first or even the tenth time, it is enough to fully rejuvenate you from the stresses of modern living in a big way.

Ironically, the quickest way to find the self is to do absolutely nothing at all. Your body, mind, and soul will heal if you just stop eating, thinking, and reading garbage material all the time. You will be in a perfect state of health if you stop doing things that put you in a depressed mood and environment. The grand irony of it all is that people feel to need to ‘do something’ to fix an illusory problem. This leads to fad diets, liposuction, gender changes, unhappy relationships, and unaffordable mortgages.

Vedic philosophy has by no means a stranglehold on silent retreats and fasting. But it really cuts to the heart of the matter with its emphasis on these things and its constant focus on finding the self. There are hundreds of other esoteric modalities such as crystal bowls, visualization, spinning, manifestation, lucid dreaming, chakra work and many more. While they might bring many benefits and even some paranormal effects, they do not cut to the core of finding the self. This involves letting go of everything you have learned to step into new dimensions.

The pinnacle of self-esteem ultimately culminates in selfrealization, a state of being that is talked about in practically every piece of spiritual literature of note. This state goes beyond the typical human experience to full bodied bliss and understanding. However, self-realized people are still flesh and blood, live to tell their experiences, have written books, and can be found by those who actively search for them.

Other Methods to Help Find the Self

There are more ways to try and find who you really are. It is best likened to the peeling of an onion where only the true self is left. A good place to start is to review all of what has happened to you in this lifetime and the major events. The point is not to wallow in them or take pride in achievements. Just draw a linear map of the major events that happened, what their effect on you was, and try to see the bigger picture. This will help to build a degree of objectivity.

In terms of finding self, you do not want to be dependent in any way. So look at all the ways you are emotionally, mentally, physically, or financially dependent on other people and things. Become as self-sufficient as possible. This could entail an eliminating of cigarettes or bad food and finding a new job where you work for yourself. It will be different for everybody.

Finding self is an individual process. Nobody has ever selfrealized themselves together. It is just not the way that the universe works. Groupthink is the antithesis of individual empowerment. Because even in groups, solutions only come from one individual with one spark of inspiration. There is no way to share creativity or ingenuity because it comes from within. This means that when you are finding the self, the practices that you use and the philosophy that you adopt will be yours alone. If you simply copy what others are doing, then you are already disempowered, and will never find the self. Without making decisions of your own volition, you are not giving yourself any power.

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WHAT IS IDENTITY THE FT?

Identity theft happens whenever someone uses your personal identification to commit fraud or other types of crimes. They may use your name, credit card number, or your Social Security number (or other identifying information).

According to the Federal Trade Commission (FTC) in the United States, some 9 million Americans have their identities stolen every year. They also state that identity theft is likely to affect most people in some way. The thief may rent an apartment using someone else's name. He/She may open a line of credit or use your own line of credit for his/her buying needs. He/She may apply for a job using your identification.

The effects of identity theft are very real. Your credit may be destroyed. You may have more debt than you should. You may be denied school loans or other types of loans due to poor credit or overuse of credit. You may even lose out on job opportunities if the case becomes severe enough.

The good news is that this very serious problem does have solutions. You may not even know about the problem until a debt collector calls you about a debt you do not remember creating. In other situations, you may spot the minor problems right away. In many cases, the victims of identity theft can solve their problems quickly by being vigilant both online and offline.

These crimes are punishable by jail time and the repayment of funds. Unfortunately, the road to getting your credit repaired and getting your debts worked out is rarely as easy to accomplish.

HOW DOES IDENTITY THEFT HAPPEN?

There are many ways in which identity theft can happen. Most of the time, you will not be making big mistakes such as handing over your personal information. Rather, it may be small things that you do not think of or realize that can allow for someone to get your information. Still, by knowing how this happens, you will be able to prevent further occurrences.

The following are some of the most common methods by which identity thieves get their information:

- Phishing: One of the most common and hard-to-spot methods is phishing. Here, the identity thief pretends to be a credit card company, bank, or even an online payment service like PayPal or eBay. They send you messages through email or even pop-up messages when you visit websites. They claim that you need to verify information or that your account has been put on hold. The goal that they have is simply to get you to log into your account through their website so that they can steal your personal information.

- Dumpster Diving: While it may sound like something that would never happen, dumpster diving is also a commonly used method for getting your personal information. They look through trash for bills that contain personal information. This may be done when you put your trash out or when you toss information at work.

- Skimming Methods: Skimming is a clever method in that it is very hard to detect. Imagine going to a restaurant for dinner. You hand over your credit card to the waiter. If the waiter has a skimming device, they could swipe your card through it, which then allows them access to your information. They can later use that information to make purchases on your account. These special storage devices can be hard to detect.

- Stealing Via The Old-Fashioned Ways: Of course, stealing your personal information may be done in any number of ways, including the old-fashioned way. They may steal your wallet or purse. They may take your mail. Pre-approved credit card offers can easily be used by them. They may take personal records or even bribe employees to provide this information to them.

- Address Changes: Some criminals will change your address at the post office. They forward your mail to their address in the hopes of stealing some of your personal information in the process. All it takes is filling out a change of address form.

- Pretexting: By pretending to be a merchant, your banker, or a telephone salesperson, identity thieves can easily take your information and use it for their own purposes. It is essential to ensure you know whom you are talking to and to make them verify it!

There may be other methods by which they can steal your personal information as well. It is up to you to do the best you can to find out what they are doing and to work to stop the process.

HOW DO THEY USE STOLEN INFORMATION?

Now that they have your name, Social Security number, your credit card numbers, your address or other information, they can use it in various ways to steal from you.

CREDIT CARD FRAUD

One of the most common methods of using stolen information is credit card fraud. Here, the thief may simply use your own information, such as the credit card itself, to make purchases. He/She may also use the information he/she has obtained to open new credit card accounts in your name. He/She does not pay the bills, which causes these accounts to become delinquent (in your name). They end up on your credit report as well.

Another form of credit card fraud occurs when the identity thieves steal your information, change the address on your credit card statements, and then use the information to run up the bills on already-existing credit cards. You no longer get the bill, but you likely do not realize it for some time.

PHONE FRAUD

Phone or utility fraud is yet another common problem associated with identity theft. Here, they may obtain a new mobile phone or even other utilities in your name. They use those accounts, never paying the bills on them, and run up the charges. Sometimes, they may be able to access your current information so that they can use that to their own advantage.

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INTRODUCTION

Whatever you are doing online – whether you are selling a product, selling a service or simply giving out information – you will need to promote your presence. It’s no good simply sitting out there and hoping someone will come along and very kindly decide to spread the word for you to everyone they meet.

So you need to get yourself known – and the best way to do that is through article marketing.

But there is a right way and a wrong way to approach this task. Get it right and you’ll be enjoying multiple streams of traffic for the foreseeable future. Get it wrong and you will be creating a lot of work for yourself that may not get anywhere near the kind of results you would want.

So with that in mind, let’s see how to go about it the right way.

WHAT IS ARTICLE MARKETING?

Article marketing is not just the art of writing articles and submitting them to the article directories.

Let’s not forget that these directories hold thousands upon thousands of articles on all kinds of subjects. With that in mind, it’s not enough to simply write an article and submit it all over the place.

What you need to do is to write great articles that will attract attention. You will of course get a link back to your site from every submission you make (more about backlinks in a moment) but you still need to get as many eyeballs on your article as possible. This is because you want to turn readers into visitors.

So let’s go through the most important steps you need to follow every time you put a new article together. If you become familiar with these and follow them without fail, you’ll soon find that article marketing really can be easy.

UNDERSTANDING BACKLINKS

Okay, let’s start with those backlinks. What are they exactly?

Well each article you write will include a resource box at the end, and every one will include a link to your website. This could be to a particular and more relevant page of your site, or simply to the home page. It depends on what the article is about and where you want your visitor to go to straightaway.

But backlinks will get you noticed by the big search engines – the very same search engines that enable you to rank higher in the search results and be seen by more and more people.

Now some people have said that you can no longer submit exactly the same article to more than one article directory. If you do, Google will ignore all but one of them and you will have wasted your time in submitting your articles all over the place.

This is true in a sense, because those other articles will not get positioned in the search results. But you will also find that if you submit the same article ten times, you will still get ten backlinks to your site. And the more backlinks you have, the more they can help your site ranking.

And once you learn how to add rewriting skills into your article marketing strategy, you’ll be appearing all over the place in Google anyway! Read on to find out more about this later on in the report.

WHY DO YOU NEED A GREAT RESOURCE BOX?

Your resource box is your link to your website. Think of it like a small classified ad. You only have a certain amount of space to get your message across. If it is boring or dull or even just straightforward, you aren’t likely to get much of a response – even if your article is a really good one.

It needs to speak to the reader – so reach out and grab them. Think about the resource boxes you have read that have attracted your attention. One of the best things to say in a resource box is that you have a freebie to give them which the reader can get by going to your website.

If you are going to do this you should link directly to the page which has more information about it. Don’t make the mistake of linking to the home page and then leaving your reader to figure out where they need to go. That is one sure fire way to lose someone for life. They’ll get annoyed and frustrated and probably wonder why you haven’t been more helpful.

Not exactly the best way to convert an interested reader into an eager customer is it?

Make sure you don’t waste words either. Make your spiel short and snappy, and experiment with attracting attention in a different way by starting out with a question. Something like this, perhaps:

- “Would you like to earn double what you do now?”
- “Are you getting all the information you need about internet marketing?”
- “How can you find a second income online?”

And so on. You get the picture. Draw them in and then give them a link that will lead them to the information they want and need.

The one thing you shouldn’t do is to try and sell something from your resource box. Once you have written it, read it through and make sure there are no prices mentioned anywhere. The only thing you can mention in terms of what something might cost is one word – FREE.

Everyone likes getting something for nothing, and since a free report or eBook is easy to make available with no actual cost to you, it’s a no brainer to include one of these as an offer in your resource box.

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Introduction

Everyone wants success but is it for everyone? Experts will tell you that anyone can be successful at anything they want only if they put their mind to it. But is that how success works? Is it really that simple?

Not exactly!

If anything, success comes at a cost. Most people never become successful because they’re not willing to pay the price of success. It’s a choice they have to make where they have to step out of the box, make some changes to their existing lifestyle, drop old habits and pick up new ones and invest effort, attitude and morale to keep things going.

But if you’re willing to learn and transform yourself in all the right areas, then success is definitely for you. So to find out how you can do that, let’s get reading.

Chapter 1

Set Big Goals

If you’re going to set yourself up for success in life, then you need to set some mighty meaningful goals for yourself. So as a starting point, the first and foremost thing to remember on the journey of personal success is a positive attitude towards everything.

If you fail once, brush up your knees and get back out there. If you get rejected the first time, better yourself with a positive outlook, prove yourself instead of bringing yourself down with negativity. Tell yourself through every obstacle and hardship, 'I did not come this far, to ONLY come this far'. No success is achieved overnight, no mountain is climbed without a few falls or two. If others can put up a fight to achieve personal success despite countless hardships, so can you.

Better To Aim High And Miss, Than To Aim Low And Achieve

It’s always better to aim high, even if you don’t succeed at first. When you aim big, you dream big, and tell yourself that you stand a chance against all odds.
The problem with setting lower standards is that the lower you set your aim, the more you confine yourself. You miss more chances and more of your abilities are left unknown. Likewise, more of your will goes without a test.

Where you could achieve the stars, your low aim of never going that high will hold you back. No matter how many people look down on you and doubt your capability, it’s your own personal belief, unwavering resilience and ambitions that lead you to achieving your ultimate dream. But the moment you start to doubt yourself, the moment you decide you can’t aim higher for the fear of failure, is when your downfall begins.

With a higher aim, you may miss at first, or, you may make it on your first try. Take your chances; a leap of faith in yourself. The higher you aim, the more you achieve. Even if you fall short of your goal, you won’t end up too far from it.

Just think of achieving a good score on a test. If you aim low at getting 50% mark on the test, you might be successful and achieve that. But that’s all it will be; an average and low achievement. If you aim higher at getting 90%, you may miss and hit an 80, which is still higher and so much better than the low set aim of a 50%. The same goes for all tests and trials life puts you through.

Set Purpose Driven Goals

When setting goals, you need to think about how to achieve them, what you need to do to achieve them, and how much time you need to get there. But the real driving force that’ll actually make you sweat for any goal is WHY you need to achieve that goal.

Why is it a priority?

Why is it so important?

Setting goals is easy. Just think of drawing up a new year's resolution. Everyone does that every year and has been doing it forever. So much so that it’s become a mere habit and nothing much else. But what people don’t do is pause to think over the goal and question “Why?” Inevitably, without this driving force they soon forget all about it.

As such, it’s important to not merely set goals, but set purpose driven goals instead. For example, you may well be thinking of hitting the gym, working out and getting yourself in shape. With just this in mind, you set a goal in your new year's resolution to work out every day. You do it the first day and the second, and then something comes up on the third. Then you end up skipping the fourth day because you lose the momentum and get lazier. In the end, you achieve nothing and set the same goal for next year’s resolution.

On the other hand, an obese person on the verge of getting diabetes and a possible heart attack is told by the doctor he needs to work out and lose weight really soon if he still wants a chance at a healthy life, or maybe just life. This is his 'Why'. This is why he won’t skip the third or fourth day no matter what comes up. This is why he will achieve his goal with more determination.