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With a better understanding of Google+ itself, the wheels are likely already turning thinking of ways to use the network to make more money. It takes work, but like Facebook and Twitter can be another vehicle of promotion to increase the chances that a social media fan/follower will become a paying customer.

Encourage mailing list sign up. Use Google+ as a platform for advertising your email list. The more subscribers you have there, the better off you are in terms of being able to convert those people to customers. Offer an exclusive deal only for your Google+ followers so you can see how many people come from there, compared to other social media networks.

Post affiliate links. If you are an affiliate marketer, share content that contains affiliate links. You should be clear, at least on the post, that the link is an affiliate link, to avoid getting in trouble with the FTC. However, this can help drive traffic, and increase sales.

Develop a Google+ App. Develop an application specifically for your target audience. Since the number of apps are still small compared to Facebook, you’ve got a good chance of drawing in followers with apps. If you are not technically savvy enough to develop the app on your own, you can use a number of freelance project websites to find and hire the right developer for you.

Drive traffic. Use Google+ to drive traffic to your most popular posts, whether new or old. This can help surge traffic to older material that is still useful, but has been lost in the shuffle.

Encourage +1s. Use Google+ to encourage your followers to +1 your content that they like. The more +1s you have, the better your search engine optimization will become over time. With better search engine ranking, you’re going to bring in more traffic, which should increase your overall sales.

Post special deals. Everybody loves a good deal, right? Create special promotions just for your social media followers, such as a discount code, or a freebie just for being a follower. This builds audience engagement, helps to drive traffic and email subscribers, and may even convert to instant sales.

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Chapter 4 Where to find artists to develop great cover art

"Wait! Why would an eBook need cover art?"

Do not for a moment think that an eBook does not require a cover. If you're going to sell your eBook to the public, go the extra half mile and get some great cover art for it. Of course your eBook is full of all your best, Grade A meat. It discusses a sought-after topic, was prepared by a solid ghostwriter, and was edited and approved by you yourself. Customers should be able to read about you on the Internet, click on a text link, and buy your book. Write it and they will come. Right?

Wrong. Even online, people continue to judge books by their covers. Look at it like this. Would you buy a book from Barnes and Noble if it were just a stack of papers stapled together? Heck no you wouldn't. For $15.95, you want something with an official binding and cover.

What would bookstores be like if every shelf held only stacks of paper held together with binder clips, large staples, rubber bands or manila folders? Even if Edgar Allen Poe wrote the pages (assuming you hadn't heard of him), and his handwritten pages were sitting there, hardly a soul would be enticed to buy.

No matter how good a book is, it must be nicely packaged. The value of a paper book is exponentially increased by the addition of nothing more than a glue binding and nice cover. Likewise, and eBook's sale-ability and appeal is exponentially increased when it is packaged with an appropriate cover.

In order to sell well, a book sitting on a retail shelf will actually have to have more than just any old cover. It will need to have a spine as well. And the pages cannot be attached with noteBook rings (usually). The cover should appear to be professionally designed. In other words, a red cover from Kinko's will not make buyer's pull out their credit cards and rack up purchases. Brick and mortar booksellers know how to sell books. They do it with eye-catching displays and covers with color, catchy text, and shiny spines.

And if they really want to grab your attention with a book, they may make a special display, offer a bonus, have the author available to sign copies, or set a particular book on a particular shelf where it will be more visible to passers by.

As we all know, it's tough to sell a book! Sometimes even good covers get passed by, because other covers are more enticing! So, hear me when I tell you, don't even think of trying to market an eBook without cover art!

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Mailing List – The electronic equivalent of the mailing list, often a list of customer emails that have authorized the site to send them newsletters and the like.

Market Research - An aspect of ecommerce dedicated to researching online habits and preferences, as well as research.

Merchant - The seller of the product or service online. The merchant may not necessarily be the website owner.

Merchant account – The account a merchant uses to transact with the merchant bank.

Meta tag - A code hidden in the site's programming that "tells" search engine what the content of the site or page is.

Micro blogging - A form of blogging popularized by Twitter, which allows users to blog up to 140 characters.

Mobile-enabled – A website that has been optimized for viewing for mobile or tablet users.

Multi-Author Blogs – Blogs featuring more than one writer or author, often a supplement of larger websites for newspapers, universities or other media outlets. Often edited and curated by a larger group or body.

MLM – An abbreviation for multi-level marketing or a form of marketing that targets different demographics using different forms of media i.e. print, radio, TV, online, micro blogging, etc.

Mutual Linking - A process by which two (or more) websites agree to host links to each other to increase traffic.

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Now that we’ve established that there is a very large group of consumers using 4G wireless devices on a daily basis, it’s time to talk about how you, as a business owner and advertiser can get to these consumers through their ever present wireless devices.

Wireless mobile advertising may be one of the most important advertising vehicles in the coming years. Wireless usage and applications are only expected to grow and smart business owners will take advantage of this trend. There are a number of ways you can get your message out to mobile users today; and you can be sure that each year will bring a variety of new applications and marketing possibilities.

IBM conducted a survey with mobile phone users asking if they would be willing to receive ads on their mobile phones in order to receive free digital content. Most responders indicated that they would be interested in such an option. In addition, responders said that they would be willing to share their personal information with mobile advertisers in order to receive incentives, such as discounts, coupons and air or hotel rewards points.

Advertising to the wireless user can be quite simple, and most businesses can begin quickly, using tools you already have. You may be able to make some simple adjustments to immediately give you more visibility. Then, over time, you can apply new techniques and use new applications to increase your visibility even further. First, we’re going to talk about your most obvious advertising vehicle.

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42) Fine-tune Your Strategy – Test out different techniques on different social networks and determine what type of content your readers are responding to.

43) Blog Updates On Facebook Page – Once you have published new blog posts to your blog, update it to your Facebook ‘Page’. There are programs that do that for you automatically, ie. Networked blogs

44) Social Media Campaign Plan – Plan out an integrated social media promotion project that incorporates blogging, use of commercial social networks, and a face-to-face event to build leads and drive awareness of a product or service.

45) Thematic Pictures – Post interesting and cute pictures that revolve around a theme and share it on social networks such as Twitter, Facebook etc. For example, Halloween theme - Pets in Halloween costumes.

46) Ask For A Response – After posting cute thematic pictures on your social network, start a conversation with your followers by asking them questions relating to the theme. For example, what their best Halloween costume was as a child, and ask them to share a photo as well.

47) Facebook Page - Share content and links on your Facebook page that will make your fans want to share and like your updates.

48) Measuring Social Media Metrics – Take a step back and think about why you are tweeting this information, or why you have a Facebook Page. Is it because you want sales? Then measure conversion rates. Is it for market research?

49) Live Videos – Conduct live interviews, online talk shows and etc. with uStream.tv and Mogulus, or Qik on a cell phone. Such sessions become viral very fast.

50) Contests And Competitions - Create competitions or contests on social media networks such as Twitter, Facebook etc. to conjure up buzz surrounding your company products or services.