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This is obviously an important factor to consider right? The first way you will make sales is obviously through the lead generation marketing techniques that we've discussed. Prospects will see your ads and click directly to your website. Your website will teach them some kind of valuable information that they've been looking for because your site will have informative reading content that specifically relates to your visitors niche area of interest.

They will be grateful for this information you give them and this is going to cause your prospects to have great respect for you. After reading the powerful information, they will trust you. They will view you as an expert in your industry and they will explore the rest of your website. In a subtle way, at the end of this information, you will have eye catching sales material but this material won't scare them away because it won't be pushy. You will only be subtly recommending your product or service. You will REALLY be selling them a product or service without them realizing they are being sold. Instead, it is thought of as a recommendation, just like the way you purchased this report.

If you recall, I didn't do anything illegal, immoral, or slick to get you to purchase this report. You won't be either. You won't sell garbage. You will be suggesting that they purchase a valuable information product from you that will make their life much easier or better for them. Your information product will promise and deliver to take away some of their pain, frustration, etc. You will also explain to them why your product is worth hundreds of dollars. Then, you will let them in on the good news that they only have to spend xxx amount for it versus the hundreds that it is worth. Then you will ask them to click on the order button.

Your order button will automatically process your orders using a service such as PayPal....just like you did when you bought this report. PayPal, and services like that, offer you the ability to accept credit cards all over the world right from your home. Then, PayPal or whatever merchant you use, will automatically deposit your money directly into your existing checking or savings account! Once you get going, this is all on autopilot and you just keep getting deposits.

It does take time to set this all up so don't misunderstand. You will have to either build your site yourself or pay someone to do all of this for you. My suggestion is to do it yourself because you'll save the money obviously but also, you need to learn how to do all of this if you are going to operate an online business. This kind of stuff is as easy as typing, copying, and pasting for the most part so don't freak out.

I didn't know squat when I got started and next thing you know, I'm accepting payments worldwide, I have forms on my website and autoresponders sending out emails for me. I mean, it's amazing what can be accomplished without knowing HTML and JavaScripts now days.

Once it is all set up, your time can be freed up to do things that matter like driving more people to your site to make more money! Placing ads or advertising will always be necessary but for the most part, you are on autopilot and you can come up with more ways to make more money while you're making money. It is a nice cycle of events. I personally have a great time setting up things like this and if you want to get going but don't want to do the work to be set up, let me know and we can work out a deal and I'll do it for you. No big deal.

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Graham Cox: Why do you think so many marketers struggle to make money online?

Allan Gardyne: Probably dozens of different reasons.

I suspect a really common reason is that many give up too soon. They're misled by authors of many marketing salesletters who say affiliate marketing is "easy". It's not. It's only after you've done the hard work and are banking the checks that it seems easy.

Many newcomers to affiliate marketing buy a book on affiliate marketing and try to make money by promoting that book. Unfortunately for them, the "How to make money on the Internet" niche is intensely crowded these days. If you decide to compete in that niche, you're comnpeting with some of the smartest marketers on the planet - definitely not a good place for a beginner, unless you can come up with a really original angle that makes you stand out from the crowd.

Another reason is probably lack of focus. I've been guilty of this - starting one project for a month or so, getting bored or frustrated with it and moving on without really giving the project a proper chance to succeed.

I think when you're starting out you should choose ONE method and stick with it for at least six months to give it a fair chance of success.

Graham Cox: What would you say is the best business model for affiliate marketing (PPC, niche blogging, viral marketing etc?)

Allan Gardyne: The best business model is the one that best suits your skills and interests. I like writing, so newsletter publishing and creating niche websites filled with useful, keyword-rich content suits me. My business partner, Jay Stockwell, likes tracking and testing and analyzing data, so PPC suits him.

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RG: I’ve kind of touched on it already—just not really being familiar enough with a topic; going for the money instead of going for the love of a particular topic, I think, is a really big mistake, because the first objective should be to help other people and that’s how you make money, by helping other people. You don’t make it by wanting money.

GC: It’s a mindset thing and easy to fall into the trap of chasing the dollar and promoting everything under the sun, but as you say, you’ve got to provide value to your blog readers or your customers so they’re getting value and it’s a reciprocal kind of thing.

How do you research niches to find out of they’re likely to be profitable or not? You touched on that a little bit with looking at the Google results, but is there anything else specifically you might do?

RG: Checking out the products that are available, seeing if potential competitors are actually selling, finding out how much those products sell for, and then what the commission rates are. You can do that by getting a Commission Junction account or LinkShare, or if you’re going to sell information products, going into ClickBank and seeing how much those merchants pay.

That, I think, is the first consideration. The other one would be are there recurring sales, meaning, do people buy this product over time? Do they keep buying it? With dating services, a person doesn’t just buy a one-month membership and meet somebody and marry somebody; generally speaking, they hang on to a service membership for between four and six months.

If the merchant pays commissions not only on the first month’s membership, button each of the subsequent months as well, that means you’ve only had to attract that customer once but your commissions are recurring month after month as long as they hold that membership.

Another thing I particularly like is any niche that is evergreen, like business opportunities being one thing that people are always interested in, dating is another one, travel is another one. I like to work in big markets. You know there are always going to be people interested in those particular topics.

Then you can hone it in by doing research by watching the news, reading the newspapers and magazines. See what other merchants are advertising and what gets advertised over and over and over again in the back of magazines? Those things are obviously making money because money is being spent on advertising.

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Are you generating leads from your web presence yet?

I've found that some business owners with the best of intentions place a website or online listing on the Internet and then only remember that it's there when the time comes to pay the bill.

This isn't a slam on business owners; I'm pointing to a situation you might or might not be in right now.

The Internet is still an evolving medium, some read it like a magazine, and others watch it like Television. Still others listen to it like radio. It's somewhat hard to keep up with the trends when you have a business to run.

Have you ever flirted with the idea of direct mail? Maybe you tried it but found it too expensive and didn't get the return that you expected?

You've worked hard to get where you are and probably have developed a great base of clients to keep you busy. That's great, let me ask you a simple question; when was the last time you doubled your annual revenues? For most businesses in your field that was around year two or year three.

It seems crazy to think about doubling your revenues when you seem to be working more hours than you want to already, doesn't it? For most business owners, the thought of that kind of increase usually means adding another round of sleepless nights to make it happen.

We could use the power of targeted direct mail with the speed and efficiency of the Internet to help you double your business income. We could set it up to work in the background so that you only think about it when the time comes to make the deposits.

The secret to the strategy is in the list you develop. Who would you rather work with, someone who is convinced that you can help them overcome their problems, or someone that you have to convince after spending time and money, that you can help them?

The goal is to find the people who are easy to work with, who really want to get help and can afford it. Offer something to the general target audience that will separate those who are interested enough in your offer to take action. Thirty percent of the market is qualified to do something about their problem now.