Tag Archives: Master Resale Rights

Free Facebook Traffic Strategies Video Upgrade MRR Video

Facebook is by far the biggest social network on the planet.

It is the third largest website in the world after Google and YouTube and it has billions of users that use it regularly.

Now you can leverage the power of Facebook to drive free traffic to your website.

With this video course you will learn the best free Facebook strategies.

Topics covered:

- You will learn the best methods to use to get the most free traffic
- You will learn what successful Facebook marketers do to drive free traffic
- You will be able to engage with your audience
- You will learn how to optimize your Facebook Page so that you get the maximum amount of free traffic
- You will learn how video can bring you a lot of free Facebook traffic

Includes ready sales materials!

The Ultimate Home Workout Plan – Video Upgrade MRR Video With Audio

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Dear friend,

Thank you and congratulations on purchasing The Ultimate Home Workout Plan.

I believe that all the proven strategies revealed inside this guide will help you crush your fitness goals without spending a ton of money on obnoxious fitness equipment, ultra-expensive gym-memberships, and rude smelly personal trainers.

But, before you start your Rocky-like journey with your copy of The Ultimate Home Workout Plan by your side…

I want to offer you a ONE-TIME opportunity to speed-up your body transformation journey.

It’s an amazing offer that’ll compliment your new life-changing program…

Introducing

The Ultimate Home Workout Plan Video Upgrade!

The perfect combo to your Ultimate Home Workout Plan.

Instead of reading the book from cover to cover…

Why not unlock all the practical strategies from The Ultimate Home Workout Plan under one sitting?

By watching these videos, you can learn faster than by reading the ebook as you have a voice and visual to help you understand better…

Allowing you to remember what you’ve learned from this powerful blueprint…

So you can shortcut your way to achieving your long-term fitness goals.

Here’s Why You Should Get This Upgrade:

Discover the powerful tips contained inside The Ultimate Home Workout Plan with more clarity so you can easily implement the action steps.

Speed up your transformational journey by going through the course as you know watching a video is faster and more fun than reading.

Remember more of what you’ve learned so you can get more results in less time.

Absorb what you learned faster from this course without any distractions.

Experience personal guidance as you have a voice that speaks to you, guides you, and grabs your attention with visual graphics.

Here's Why You Should Get This UpgradeYou’ll Get 10 Premium Quality Videos of The Ultimate Home Workout Plan.

Video 1: Introduction

Duration: 1:09 min
Video 2: Keeping Fit: A Route To Sanity

Duration: 7:31 min
Video 3: Doing It Yourself

Duration: 5:32 min
Video 4: Benefits Of Staying Fit

Duration: 6:26 min
Video 5: The Science Behind Physical Fitness

Duration: 7:05 min
Video 6: Physical Fitness And Your Sex Life

Duration: 6:34 min
Video 7: Tips On Creating A Feasible Workout Plan

Duration: 6:21 min
Video 8: How To Create A Diet Plan

Duration: 7:28 min
Video 9: How To Maintain Your Plan And Momentum

Duration: 6:34 min
Video 10: Conclusion

Duration: 1:23 min
So How Much For This Upgrade?

Killer Traffic Generation Tactics MRR Ebook

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CHAPTER 1: KILLER TRAFFIC GENERATION TACTICS

1.1 Generating Traffic – The Next Important Thing

Did you know that many people don't know that generating traffic is the next important thing to do once you have constructed a website? It's unfortunate, but it's true.

This is more than likely the cause of a considerable amount of spam sites.

New entrepreneurs start a site, wait for traffic to come, end up disillusioned with Internet-based business – and instead look only to generate traffic, rather than to produce a decent site with reasonable content and products.

So why doesn't traffic immediately stream in after someone sets up a website? The primary reason is that traffic has to come from somwhere. It doesn't just drop out of the sky.

When it comes to “free” traffic, such as organic search engine traffic, that takes time.

There are an estimated four MILLION sites on the Internet. And guess what? You're competing with those sites for positions on search engines.

Now, what's important to note is that getting “traffic” isn't all that hard.

You can always purchase five hundred thousand “hits” for $100, but if it isn't targeted to your specific category and clean (i.e. from reasonable sources), it isn't worth your time or money.

Instead, you have to find a way to generate traffic through viable methods and then recycle that traffic into repeat visits.

Traffic is the lifeblood of your business. Without a constant stream flowing through, your business will slowly begin to cease up altogether.

So don't forget: after you've created a viable website, generating traffic is the next important step.

Even more important is making sure that the traffic you generate is clean and targeted to your niche, so it actually converts into repeat visitors, buyers, and list members.

1.2 How Traffic Can Impact Your Website Profits

If you've spent any time at all reading Internet marketing or Internet-based business forums, you've heard time and time again how traffic can impact your website profits.

But can it really increase your profits? As I mentioned previously, it CAN, but in order to do so, it has to be targeted.

For this reason, you should avoid any traffic-generation scheme that looks too good to be true.

So how can traffic impact your website profits? Let's count the different ways:

1. It can explode your sales. Let's say you regularly have 20 unique visitors daily and most of them are untargeted. You might be able to go weeks without a single sale. Now, let's consider a situation in which you setup a joint venture and your partner sends a mailing to his or her list that generates 15,000 targeted visits over night. You could go from making less than one sale per day to over 1000 sales in a single night.

2. Traffic can impact your website profits by helping you build your list at warp speed, too. Again, consider how long it would take to build lists with the two models described above.

3. Last, traffic can absolutely expose your personal (or your brand) popularity. This can have an exponentially powerful effect on each of your successive product releases.

How else can traffic impact your website profits? If you have no traffic, you will also have no profits. It's simple.

If your site receives little to no traffic, you will have fewer chances to gain opt-ins in sales over any given period of time.

Moral of the story: traffic is important. Targeted traffic is even more important. If you don't have both coming to your website in a fairly constant stream, your website is in the process of slowly dying, not growing.

1.3 The Two General Ways of Generating Killer Traffic

Did you know that there are two general ways of generating killer traffic? One way is “free” and the other is paid.

Both require some investment, whether it be time or money, but neither is guaranteed to make money.

Additionally, the two general ways of generating killer traffic can be extremely powerful, but it all depends on who is controlling them.

For instance, you might be selling a product that could potentially make a considerable amount of money through paid traffic.

Additionally, by using paid traffic, you might be able to automate the process completely, so that you could begin another venture.

But what if you don't have any idea how paid traffic works, what sources to use, and how to use them?

More than likely, you'll use the wrong ones or the right ones in the wrong ways. There are far more wrong ways to advertise than there are “right ways.”

Now, in contrast, if an expert, such as Perry Marshall, is using a paid advertising medium, such as Google's Adwords program, it can be an extremely effective means through which to generate traffic.

Not only can he make one of his owns sites wildly profitable, but he can also generate wildly profitable traffic for people who are using Adwords the wrong way to generate traffic.

Internet Marketing For Newbies MRR Ebook With Audio

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Read This Report to Learn the Only Type of Internet Marketing That Works

There are two main approaches to internet marketing.

One of them works.

The problem is that the vast majority of people who start out are going to get the wrong advice and they’re going to start off with the other type of internet marketing.

Just take a look at one of the big marketing forums like Black Hat World or Warrior Forum and you will quickly learn the predominant attitude toward internet marketing. A lot of people view this as a system that can be hacked, as something that you can win at through sheer volume and spam.

And that’s what results in some very low quality websites making their way onto the web.

You will have encountered the sort. These are the sites that are covered in adverts and that are shameless about promoting affiliate products. These are the sites that are filled with near-illegible writing, written in pidgin English and filled with repetitive keywords. These are the sites that don’t have any brand to speak of but rather just a title that also happens to be the keyword.

And guess what? Most of these sites are destined for failure.

In this free report, you’re going to learn why 80% of the community is wrong about internet marketing and how you can approach it differently with the best results.

Everything Wrong With Internet Marketing, In a Nut Shell

If you’re still not sure what I mean when I say that a lot of people take the wrong approach to internet marketing, then consider the example of the many different ‘link building’ services on the web.

Most of these services use the same strategy: they use a PBN and spun content. A PBN is a ‘private blog network’, which means that it is a network of blogs all owned by one individual or company. These blogs link to each other, which creates a false impression of authority in the eyes of Google and helps each blog rank more highly.

Spun content meanwhile, means that the PBN owners fill the content not with unique content but with content that has been repurposed to look unique. So in other words, they will take an article that has already been published elsewhere (sometimes without the owner’s permission) and will then swap words for synonyms. This means that Google can’t tell the content isn’t original and if all goes to plan, it will work just as well as something hand written.

Except it very rarely works.

What you end up with instead, is content that reads like so:

Hello to our great patrons today! This is the good web page all about the ways to get a great six packs!

In other words, it’s pretty much gibberish and no one will spend more than two minutes reading it. Very often, the PBN owners will say that the content has been ‘checked’ by a professional writer but you only need to look at the quality of the adverts in many cases to see that this will count for naught. Unfortunately, many of the SEO services offering these types of links don’t speak English as a first language and it really shows.

So, what happens if you buy these links? Simple: you communicate to Google that you are trying to spam its index. Google will see that you suddenly obtained 100 links in the space of a few days and that these links were all on poor quality sites that already linked to each other. It will see that the content surrounding your link is gibberish and if it suspects that you paid for the links (which you did), then you’ll risk having your site entirely removed from Google.

If you don’t get caught now, then you’ll likely get caught in the near future.

Meanwhile, if a real visitor ever sees that your site is associated with those other sites, then it will greatly harm their impression of your brand.

Does Your Site Look the Part?

But let’s be honest: a lot of the types of sites that use these marketing methods are not going to have much of a brand to begin with. They likely don’t have a logo or a catchy name (they might have used a keyphrase as their URL and it’s probably very clear from the website that they don’t take much pride in their own website.

This is just one more reason why it’s probably only a matter of time before that website – which exists purely to try and sell – gets penalized.

And it’s also why your own website isn’t getting as many conversions as it could.

Internet Marketing: How to be the Best

Now let’s think about the alternative approach. Let’s take a look at some of the biggest brands on the web and the biggest players in your given niche. What are the sites that are absolutely thriving in your industry and making huge amounts of money as they do?

The answer is the big, well-known brands. And perhaps a few personal brands, with websites that have been lovingly crafted with some really big audiences.

The people who are really making massive money from their blogs are pretty much minor celebrities or household names and they are quite simply class acts.

Top 7 Ways To Profit From Plr MRR Ebook With Audio

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Introduction

A PLR product is a product that comes ready-made for you to sell and that will even usually include marketing materials, bonus ‘freebies’ and more to help you drive more sales and increase your profits.

Essentially, PLR stands for ‘Private Label Rights’. This describes a type of ‘license’ that gives the user the right to not only resell the product, but also to edit however they see fit. In your case, that means that you can buy an ebook, change the title, change the cover and add your own name as the author. From there, you can then sell the product without ever having to mention the original creator, thereby generating more profit, strengthening your brand and improving engagement with your audience.

It’s the perfect business model in many ways because you don’t need to spend lots of time or money developing your own product and yet you get all of the freedom that would normally come from having something of your own.

But how precisely do you go about making money from a PLR product? What other ways are there for you to profit from digital products that come with the rights to resell?

You might be surprised to learn that there’s even more you can do to make money from a digital product that you likely hadn’t thought of…

This free report will provide you with a ton of advice and ideas that you can use entirely for free to begin increasing your own sales and profits.

Read on!

Sell Your Product

The primary way to make money from a digital product is simply to sell it. This is what most PLR product creators expect you to do and they have provided all of the means to make it as simple and easy as possible. This is why most PLR packages don’t only include the ebook or other digital product for you to sell but also come with extra materials to help drive more sales and the marketing materials you need to convince more people to buy – things like sales pages, adverts, emails and more.
This is what makes the PLR product business model such a fantastically smart one: it is a literal ‘copy and paste’ business model. And it goes even further than that too – seeing as you’ll often also have evidence that the product is already selling. That completely removes any risk because you know that the product you’re choosing at least has the potential to be a big earner. Simply take the existing product and all of its marketing and then upload it to your own server. From there, you can begin to profit.

Oh, and seeing as the product is so quick and easy to set up and start selling, there’s also nothing to stop you from selling multiple products from your site and thereby scaling your business in a big way! Just buy a few more PLR products and add those to your site as well and that way you can double, triple or quadruple your sales and profits! This would take a huge amount of time to accomplish were you trying to do the same thing with digital products you created from scratch.

Use Your Product as an Incentive

But selling PLR products is only one option. Another option is to use them as incentives to encourage people to sign up to your mailing lists.

Many creators and bloggers believe that email marketing is one of the most important ways to drive traffic to a blog and to sell products. Email gives you a particularly direct way to reach your audience that isn’t controlled by a third party (unlike Twitter or Facebook) and because your subscribers need to actively sign up, it tends to also be a very ‘targeted’ audience, meaning that they’re people who will be likely to be interested in your products and want to buy from you. There’s also the opportunity to use longer-form marketing here and to gradually build a relationship/build interest in a product – something that is hard to do with social media seeing as you have no assurance that people will see all your posts on Facebook or Twitter.

The problem is getting people to sign up in the first place, which is why it pays to have a digital product that you can use as an incentive. The idea is simple: you offer a completely ‘free’ product but the only way your visitors can get hold of it is to sign up for your mailing list so that you can send it to them. The free incentive then serves double purpose as it will also allow you to demonstrate the kind of value that you’re capable of delivering through the written word and that in turn will encourage readers to want more of what you offer and to make a purchase.

The great thing about PLR packages is that they will often include things like incentives (often free reports) and even the squeeze pages (pages that you place the sign-up forms on) and the emails themselves all as part of the same package. Even if they don’t though, you can purchase a relatively small PLR product and then use that as a tool to encourage more people to sign up to your mailing list!

‘Bundle’ Your Products

As mentioned, one of the best things about selling PLR products is just how quick and easy it is to add extra products to your repertoire and to thereby start selling more and more items.

But there’s another reason to consider buying additional products too – and that’s that it will allow you to create ‘bundles’. A bundle of course is a selection of products that you are going to sell together in order to offer your customers savings. For example, you might have a book on building muscle and a book on losing weight and you might offer to sell both of these individually. But what you can then also do, is to offer to sell them as a pair and call it the ‘ultimate body recomposition package’.

Single Parenting Instant Mobile Video Site MRR Software

Single Parenting Instant Mobile Video Site

Instantly Build A Mobile-Friendly Video Site To Promote Your Business On Autopilot, Without Creating A Single Video

Our special software will instantly build a professional looking video site, featuring your chosen ads and offers.

Your site will include many powerful profit-boosting features including...

- Videos sourced from YouTube. When you use the software, it fetches the latest selection of most popular videos for this particular niche. So when you build your site, you can be sure it will be fully up to date with the very latest videos.

- Content provided by extracting random snippets from a set of 20 private label articles, ensuring that your pages are unique and contain niche-targeted content. (Most other video site builders scrape the content from YouTube, so the pages are just duplicates of the YouTube pages and rated as worthless by search engines).

- Primary ad shown next to each video - promote anything you want, using a text ad, ad unit, or banner

- Optional Amazon search buttons under the videos, including your Amazon affiliate ID.

- Optional ad unit from any source shown under the videos.

- Optional video site search box at the bottom of the pages, using your Adsense ID.

- Randomly generated cross links on all pages to make the site structure different to that of any other website - and to ensure full search engine spidering of your site.

- Professional looking home page, featuring thumbnails of each video.

- Site built automatically - just fill in a short form with your details and your site is built instantly, ready to upload to your web host.

Quick And Easy Site Building

To create your complete video site, just activate the Site Builder Tool, enter a few details into the simple form and click a button.

A complete website is instantly built for you, ready to upload to your web host.

Here's a screenshot of the Site Builder Tool:

Just enter your details and the site will be built automatically.

Upload it to your web host using the supplied Simple Uploader (or you can use your usual FTP program or website control panel) and your new site will be fully operational immediately.

This is a great offer - but I'm going to make it even more valuable for you, by including full Master Resale Rights free!

This means you can sell the software yourself and keep all the money.

Just make one sale to recover your investment.

I'll even give you a copy of this ready-made sales page to make it really easy for you.

Just add your own order button to the ready-made page, upload to your own web host and you can be ready to take orders instantly.

Productivity Instant Mobile Video Site MRR Software

Productivity Instant Mobile Video Site

Instantly Build A Mobile-Friendly Video Site To Promote Your Business On Autopilot, Without Creating A Single Video

Our special software will instantly build a professional looking video site, featuring your chosen ads and offers.

Your site will include many powerful profit-boosting features including...

- Videos sourced from YouTube. When you use the software, it fetches the latest selection of most popular videos for this particular niche. So when you build your site, you can be sure it will be fully up to date with the very latest videos.

- Content provided by extracting random snippets from a set of 20 private label articles, ensuring that your pages are unique and contain niche-targeted content. (Most other video site builders scrape the content from YouTube, so the pages are just duplicates of the YouTube pages and rated as worthless by search engines).

- Primary ad shown next to each video - promote anything you want, using a text ad, ad unit, or banner

- Optional Amazon search buttons under the videos, including your Amazon affiliate ID.

- Optional ad unit from any source shown under the videos.

- Optional video site search box at the bottom of the pages, using your Adsense ID.

- Randomly generated cross links on all pages to make the site structure different to that of any other website - and to ensure full search engine spidering of your site.

- Professional looking home page, featuring thumbnails of each video.

- Site built automatically - just fill in a short form with your details and your site is built instantly, ready to upload to your web host.

Quick And Easy Site Building

To create your complete video site, just activate the Site Builder Tool, enter a few details into the simple form and click a button.

A complete website is instantly built for you, ready to upload to your web host.

Here's a screenshot of the Site Builder Tool:

Just enter your details and the site will be built automatically.

Upload it to your web host using the supplied Simple Uploader (or you can use your usual FTP program or website control panel) and your new site will be fully operational immediately.

Lift Chairs Instant Mobile Video Site MRR Software

Lift Chairs Instant Mobile Video Site

Instantly Build A Mobile-Friendly Video Site To Promote Your Business On Autopilot, Without Creating A Single Video

Our special software will instantly build a professional looking video site, featuring your chosen ads and offers.

Your site will include many powerful profit-boosting features including...

- Videos sourced from YouTube. When you use the software, it fetches the latest selection of most popular videos for this particular niche. So when you build your site, you can be sure it will be fully up to date with the very latest videos.

- Content provided by extracting random snippets from a set of 20 private label articles, ensuring that your pages are unique and contain niche-targeted content. (Most other video site builders scrape the content from YouTube, so the pages are just duplicates of the YouTube pages and rated as worthless by search engines).

- Primary ad shown next to each video - promote anything you want, using a text ad, ad unit, or banner

- Optional Amazon search buttons under the videos, including your Amazon affiliate ID.

- Optional ad unit from any source shown under the videos.

- Optional video site search box at the bottom of the pages, using your Adsense ID.

- Randomly generated cross links on all pages to make the site structure different to that of any other website - and to ensure full search engine spidering of your site.

- Professional looking home page, featuring thumbnails of each video.

- Site built automatically - just fill in a short form with your details and your site is built instantly, ready to upload to your web host.

Quick And Easy Site Building

To create your complete video site, just activate the Site Builder Tool, enter a few details into the simple form and click a button.

A complete website is instantly built for you, ready to upload to your web host.

Here's a screenshot of the Site Builder Tool:

Just enter your details and the site will be built automatically.

Upload it to your web host using the supplied Simple Uploader (or you can use your usual FTP program or website control panel) and your new site will be fully operational immediately.

Easy Abs Workout MRR Ebook With Audio

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Introduction

There’s a saying about how everyone has abs. It is TRUE. We are all born with abs regardless of our body shape. Fat people who have bulging tummies indeed have their abs secretly lying right beneath those fats.

Are you fat, with tummy or love handles (fats on waist)? Or are you skinny, with visible bony figure or maybe flabby tummy?

Whichever body figure you are donning now, are you sick and tired of it? You might have tried plenty of ways from food diet to exercises but nothing seems to work very well for you? All you want is just to look great, feel good and be confident. Am I right?

Here’s the good news for you! You already have a wonderful set of killer washboard abs! It might just be hidden underneath your fats or is still underdeveloped. The one and simple way is to get rid of the flab above by shedding off your fats, and tadah! It’s really as simple as that!

This article will teach you the extremely easy abs workout that will help you build the to-die-for sexy washboard abs!

Cardiovascular Exercise

Washboard abs, getting lean and losing weight are all tied into a consistent cardiovascular workout program.

Cardiovascular workout is an endurance exercise that strengthens the circulatory system by increasing your metabolic rate. By doing it over long stretches of time, it makes your heart beat faster and pump more blood through your system, bringing nutrients and oxygen to every cell.

Cardio workout can be simply explained as physical exercise of low to high intensity that depends on the aerobic energy-generating process of the exercise you do. It’s any activity that gets your heart rate raised to 50 - 75% of your maximum heart rate. Calculate your maximum with the formula 220 minus your age. For example, if you’re 25 years old, 220 - 25 = 195.

Cardio workout burns calories in your body. Most people do cardio training to lose weight, gain body mass, train stamina, etc.

You should do 30-45 minutes of activities like walking, running, biking or swimming daily 4-5 times per week. It takes about four weeks before you start to see the physical benefits of your diet and exercise program. You should notice immediate results in your energy level, overall mental alertness when exercising daily. Start off slowly if you are a beginner in cardiovascular exercises. A good way to get started is to walk or run with the following six weeks program:

Week #1 - Walk/run - 1 mile a day for 5 days a week
Week #2 - Walk/run - 2 miles a day for 5 days a week
Week #3 - Non-impact week - bike or swim for 20-30 minutes a day
Week #4 - Walk/run - 2 miles a day for 5 days a week
Week #5 - Walk/run - 3 miles a day for 4-5 days a week
Week #6 - Walk/run - 4 miles a day for 4-5 days a week

Note: week #3 is non-impact due to the possible number of strains/injuries that occur to legs (knees, shins, feet, hips) during the third week of beginning a walking or running program.

When you have shed off the layer of fats on the surface, it is time for the real game: Sculpturing The Dream Abs

Targeting The Regions

Our abdominal muscles consist of 3 major muscle groups and 4 distinct areas: the upper abs, lower abs, obliques and transverse abs.

Your body adapts to your current abdominal workout. It is important to change your ab workouts every few weeks to continue developing your core strength and stability.
Any complete ab workout works all of these abdominal muscle groups. The following basic ab workouts consist of multiple exercises that target distinct areas of your abdomen, while at the same time works multiple muscle groups as well.

EXERCISE 1:

SIT-UPS

Primary Target: Upper Abs

Secondary Target: Lower Abs and Obliques

Lie flat on your back on the floor with your knees bent and your legs secured under something heavy that could hold your body weight. Place your hands behind your head.

Flexing your abdominals, raise your torso until you are in nearly a sitting position.

Retaining tension on the abs, lower your torso to the beginning position. (Note: Maintain full control throughout the movement. Avoid the temptation to rock back and forth).

EXERCISE 2:

LEG RAISES

PRIMARY TARGET: Lower Abs

SECONDARY TARGET: Upper Abs and Obliques

Lie flat on your back on the floor with your legs straight in front of you. Place your hands at your sides by the floor for support. Flexing your lower abdominals, raise your legs until they are perpendicular to the floor.

Retaining tension on the abs, lower your legs to the beginning position. (Note: Maintain full control throughout the movement. Avoid the temptation to let your legs drop on the negative portion of the movement).

Kettlebell Transformation MRR Ebook With Audio

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Building Incredible Functional Strength and Ultimate Health With Kettlebells

Hey, have you heard about kettlebell training?

Likely you’ve seen them cropping up at your local gym and possibly you’ll have seen a few YouTube videos on the subject. After all, kettlebells have very quickly become the latest massive trend for building functional strength and have grown massively in popularity over recent years.

What you might not realise though is just how fantastic kettlebells are for building functional strength, burning calories and greatly improving all-round health. Moreover, you might not have realised just what kettlebells represent. Specifically, kettlebells represent a move to an entirely new type of training and an entirely new philosophy surrounding it.

To be frank, right now your fitness routine is probably woefully insufficient. If you followed conventional fitness and training wisdom and combined that with a conventional lifestyle, then you may be doing untold damage to not only your body but also your brain. That is not to say that you have been misled, simply that we are discovering new information all the time and that this is constantly shifting paradigms with regards to the best forms of training.

This guide will explain everything in detail and introduce the solution: the kettlebell.

Why Your Current Training and Fitness Routine is Not Enough

Consider for a moment the circumstances that led to our evolution and to our current state of being. Put simply, humans have thrived because we are able to adapt very well to our environment. To that end, we have a nervous system and musculature that is inherently plastic and able to change, warp and adapt as the situation demands. We grow new neuronal connections, we develop specific muscles and others atrophy all at the same time.

And our brains and bodies love to adapt in these ways. When we learn new movements and when we challenge our bodies in new ways, it triggers the release of reward chemicals – endorphins and dopamine – which help to reinforce and cement the specific sequence of movements and thoughts that led to that effective movement. This triggers the formation of new connections and that in turn is what keeps the brain youthful, adaptive and learning.

In turn, this makes it easier for us to learn other new things and keeps our brain dynamic and growing. This has been shown to be highly protective against age-related cognitive decline and more serious cases of dementia and Alzheimer’s. In short, if you don’t use it, you lose it.

Meanwhile, complex and challenging movement is what allows us to train all of our supporting muscles, our proprioception, our balance and more. It’s what maintains our flexibility and it’s what gives us functional strength that can actually translate into useful power when we’re working and playing.

But this is not what most of us get from our current routines.

Instead, most of us will spend a good 8-10 hours of every day working in an office. When we’re not working in the office, we’re commuting to and from work.

All this time we are sitting. In the dark. While highly stressed.

When we’re not commuting in and out of work, we’re probably sitting at home in front of the TV.

Sitting is incredibly bad for your health. For starters, it takes years off of your life due to the considerable lack of activity which allows your heart atrophy.

Meanwhile, it causes serious changes to your musculature. Your hip flexors – the muscles that you use to curl your legs behind you – will become stretched and weakened. Meanwhile, your hip extensors – the muscles in your legs that you use for kicking – will become tightened and shortened as your knees are constantly as high as your waist. This creates an imbalance that results in more pressure being placed on one side of your pelvis than the other. This is what leads to an ‘anterior pelvic tilt’ where the pelvis leans forward forcing your buttocks outward and actually making you physically shorter! Of course this isn’t terribly good for your pelvis or your back either and can lead to pain and discomfort.

At the same time, being at the computer all day means that your neck is constantly craned upward, while your arms are stretched forward. This causes a similar tightness and shortness in the pectoral muscles while weakening and stretching your lats and traps. The result is that you end up with a hunch-back posture which once again isn’t particularly attractive or functional.

Again, it’s very simple really: you spend all day in a single position which causes your body to adapt to that position. Some muscles become tense and stiff while others weaken and atrophy. The complete lack of variety in your movement means you get practically frozen in that position and this isn’t even a movement that we would have naturally used in the wild!

So we go to the gym to fix all this. But if you’re like most people, your version of fixing this will involve lifting weights through a very static range of motion using ‘single joint’ movements. These include the likes of bicep curls, which challenge you to curl a weight while bending only your elbow and bench press which further strengthens your pecs.

These exercises do not train the muscles in any functional manner because it isolates them. In the real world, we would only ever train our muscles in unison – working together as one tool and incorporating lots of smaller supporting muscles to help us balance and to give us more support as we go through various motions.

The worst part of it is that most people only train a select few muscles this way – specifically those that are on the front of their bodies. These are called the ‘mirror muscles’ because they’re the ones that look the best in the mirror. But we often don’t spend nearly as much time on our traps, our lats, our erector spinae or our transverse abdominis. The same goes for obliques, for forearms or for all the tiny muscles in between that do things like moving our toes.

This actually makes us even more maladapted. We’ve spent all day sitting down hunched over and then we train the muscles at the front of our bodies with heavy weights. The result is that we’re likely to cause a serious injury.

Meanwhile, the lack of variety in our movements and in our activities allows our brain to become lazy. After the age of 30, most of us stop learning much new at all and as such, we lose motivation, interest and fluid intelligence. We become quite literally ‘set in our ways’ and moving, thinking and growing become very difficult as a result.