It is certainly possible for you to develop a winning mindset so that you can achieve everything in life that you want. You will learn exactly how to do it in this powerful guide. The formula for a winning mindset is:

Know what you really want – set goals and make plans – change your subconscious mind to empower you to achieve your goals

You need to accept that it is going to take time and effort to develop your winning mindset. It is likely that you have beliefs and habits in embedded in your subconscious mind that are holding you back right now. These are not easy to change but using the right techniques and being consistent you can do it.

It is important that you understand how your brain works so that you strengthen your belief that you can develop a winning mindset. If other people can do it then so can you. You can change existing neural connections and establish new ones to transform your mindset.

Your subconscious mind is very powerful and we will explain how you can change it to your advantage in this guide. It is essential that you identify what you really want and we will show you how to do that too.

Setting goals in the right was is critical and you must have a plan for each goal. Your plans must be broken down into daily tasks that you can complete to move you closer to your goal. Taking consistent action is essential for the development of a winning mindset.

Everything that you need to know about developing a winning mindset is in this powerful guide. So read every word and apply what you learn. The steps outlined in the guide require practice, patience and persistence.

It is really important that you have a good understanding of how your brain works to develop a winning mindset. There are 2 main reasons for this:

1. It will strengthen your belief that you can develop a winning mindset (belief is critical)

2. It will motivate you to use the techniques in this guide and be persistent with them

Most people let their brains rule their life. They think that they are in control but they are not. It is an illusion for them that they can choose how they want to feel at any time. Unless you take control of your brain then it will definitely control you. You will be in reaction mode all of the time and your mood will change with each situation.

You must take conscious control of your brain if you want to be successful. When you do this you will be able to dictate your moods and your motivation. Failure to do this will leave you at the mercy of the chemicals that your brain releases and having very little control over your life.

Structure of your Brain

There are billions of neurons in your brain. These neurons are small cells that have tendril extensions that reach out to all of the different areas of your brain. You can create new neurons, destroy old ones and change existing ones.

These changes are brought about by your experiences. The neurons in your brain make up your memories and are responsible for the thoughts in your head. Electrical impulses fire through the neurons and these are signals that command your body to feel and act in a certain way. Your neurons are all interconnected and if two neurons fire at the same time often then they have a connection. So if a single neuron fires then it is likely that others will fire as well dependent upon the strength of the connection between them.

You have clusters of neurons in your brain that are connected and responsible for specific behaviors. It is possible for a single neuron to reach from one end of your brain to the other. So when you experience something in your life some of your neurons will fire up based on your memory and your understanding of the situation.

If there is a strong connection with other neurons then they will fire too. You form these connections throughout your life. The end result of particular neurons firing together is an emotion. Your neurons have synapses which they use to communicate. There are neurotransmitters that include chemicals that are released into surrounding cells.

There are different types of neurotransmitters. Some of them will make more neurons fire around them and others inhibit the firing of other neurons. It gets more complicated as some neurotransmitters will help you to commit something to memory while others while evoke an emotion in you such as happiness or sadness.

Every situation that you face in your life will lead to certain neurons firing. They will then release neurotransmitters to perform a specific function. The neurotransmitters are chemicals such as cortisol and dopamine and the amount of chemicals released depends on the situation.

If you were facing a dangerous situation then the neurotransmitters released would affect your central nervous system. In turn this will put you on high alert and make physical changes in your body to prepare you to tackle the danger. This is all automatically programmed in your brain. In a dangerous situation the firing neurons and subsequent neurotransmitters released are designed to protect you. You experience an instant change in your body due to chemical and hormonal changes.

The Power of Neurotransmitters

The neurons in your brain cannot tell real danger from irrational fear. If you suffer from stress due to areas of your life that you don’t feel that you are in control of then your brain sees this as a threat. Some people suffer from stress due to the most minor things and this is all to do with the way that their neurons fire and the neurotransmitters released.

When we are stressed it is normal for dopamine to release into your body. In a way this is a good thing because it helps to focus your mind on the thing that is causing the stress. Did you revise for exams at the very last minute? The day before the exam the stress was so great that a dopamine release helped you to concentrate on the exam revision.

Having some stress in your life is natural but too much is bad for you. The dopamine release will only allow you to focus on the thing that is causing the stress at the expense of everything else. The good news is that you can control your stress.

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Good evening and thank you for investing in your Information Product education.

You are probably convinced on how profitable the information market can be. And in cases more than one, I admit that the profitability in the information market can be, most of the time, out of my own realm of imagination.

So much so, indeed, that it’s rather fascinating.

Also, I trust that you already know that this package has been divided into 3 instructional Modules.

Obviously, I hazard a guess you will be starting your Info Product profits education with this manual.

In a nutshell, the 3 Modules required of you to succeed in being an Infopreneur are:

Creating a product,
-
(covered in this module)
Setting up your business, and
-
(covered in Module #2)
Market it!
-
(covered in Module #3)

While these steps may sound absurdly oversimplified and have been told in many versions, I’ll show you how making money online with your own Info Products is done.

As the title of this manual is rather self explanatory, you will also quickly learn that this manual itself is a perfect example of an Info Product that sells. At first glance, to some, it may look as if I have just created an Info Product that teaches others how to create one.

But you will also discover that I really DO practice what I teach, having been of service to some of my faithful clients as a ghostwriter and created several Info Products and Private Label products that sells.

I’ve said it before, but it bears repeating: it takes all of the Modules (which are presented in this package) to succeed and profit in the information market.
If you have at least one weak Module or more, your business can be doomed to fail. It is that crucial.

Now, I strongly recommend that you start with this manual, whether you haven’t written your first Info Product that sells just yet or not.

At the end of this manual, I know you WILL learn something new, even if you are a seasoned information entrepreneur.

Now, let’s get started. The earlier you begin, the faster you can rake in your profits in the information market. So here’s the scoop from me – how to create your own Info Product out of thin air!

To Your Paperless E-Book Publishing Success!

How to Profit from Your Info Product

Upfront Sales

This is self-explanatory. You make this type of money simply by first selling to your customers.

Back end Income

You earn this kind of income from the same customer through your links embedded within your E-Book.

If the same customer purchases something through your link or affiliate link, you earn additional income to the upfront sales from the same customer.

The income can be recurring if your link or affiliate link is a membership or service site.

Conveying Resell Rights

You can sell your same product at a higher price by giving your customer, especially a reseller, the right to resell your product.

For example, your product is priced at $97.00 then perhaps your Resell Rights price can be $397.00.

Savvy customers or resellers can afford such a price and know too well that it takes only after 4 sales to profit from the sales of your product.

(Now, you know how I turned a $57.00 product into a $550.00 product)

The subject of Resell Rights is covered in detail in the report “3 Steps to Profiting from Your Resell Rights Business”.

Selling Its Source Format

This type of rights is probably the most expensive type of rights there is in Internet Marketing.

In a nutshell, you are selling your product’s Private Label Rights, which is the editable Word document, to your customers, who are likely to be Internet Marketers.
Since savvy marketers are often busy individuals and some of them just don’t have the knack to create their own product, you can sell your product’s source format at 5 to 10 times the price, maybe more.

This is the basis of the manual, Guide to Private Label Rights, where it shows you how you can profit from selling Private Label Rights in detail.

What You Need

Word Program

You will need a Word Program to start creating your own Information Product (E-Book). If you are Microsoft user like me, you should find the Microsoft Word program readily installed within your computer’s system.

PDF Converter Program

Once you have finished creating your own Information Product and proof-read it for the last time, you will need a program that can convert your Word document into PDF format.

That way, your product cannot be altered, add, removed, edited, and its contents remain intact and just the way the document was before you converted it.

You can also disable the copying function to prevent convenient content theft copying.

I am currently using the PDF converter, which is already available within the suite where I am hosting my web site at, to convert my Word documents into PDF products.
Alternatively, you can PDF converter services such as OpenOffice.

Recommended Resource: This PDF Tool Kit is yours as a bonus to purchasing this package. Its retail price is $19.95, but that should help you save at least $400.00 from using Adobe’s PDF converter program.

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Introduction

There’s no doubt that technological advancements, especially the internet, has made the world a better place. Social media platforms like Facebook and Twitter have made the world a global village where online social interactions occur. We can now have friends in nations we’ve never been to and may never visit. It also provides endless opportunities for trading and business expansion. Therefore, social media is indeed a blessing for interpersonal and professional relationships.

Nonetheless, this blessing is a curse for many people. Social media isn’t evil; however, its abuse, just like medications, can be disastrous. Many people are battling social media addiction today, such that they are anxious when they don’t have access to their phones. Some people cannot imagine not using their phones for a day.

Meanwhile, social media platforms are full of disturbing content that affects people’s mental health. So, it’s vital that you’ve control over your social media use. What you need is a social media detox.

Unfortunately, many people that would’ve loved to regulate their social media use don’t know how to execute this plan. If you’re one such person, you’re reading the right material. This book is a complete guide that explains social media addiction, its ills, and how to control it. Therefore, you need to pay attention to every page while reading because this book has the potential to be life-changing. You’ll find quality information that’ll enable you to disconnect to reconnect. Are you ready to get your life on track? Here you go!

Chapter 1 - What is Digital Detox?

Activities such as yoga and meditation are gaining more prominence because they help people to attain inner tranquility. More people need them because it’s becoming more challenging to focus in the modern world, thanks to the myriad of devices and fancy toys we possess. It’s difficult to find a teenager in the 21st century without a mobile phone. Access to the internet is increasingly easier and cheaper. Indeed, it has many advantages. Nonetheless, its negative impacts are also numerous.

One of the ills of social media addiction is a lack of focus. Meanwhile, you cannot have maximum performance when you’ve issues with attention. So, it’s critical that you’ve control over your use of social media, and that’s why you need a digital detox. This chapter will explore how social media use can go wrong and how you can reconnect to your true self again.

Stats on Social Media Addiction

Indeed, social media platforms are parts and parcel of the modern world. We all want to be connected to people in other parts of the world through these mediums. However, when you don’t control the time you spend on these platforms, it will affect your productivity.

Social media addiction is a severe issue that’s ruining many people’s potential. Many people are immersed in the digital world such that they struggle to get to grips with the real world. Some people have friends on these platforms but struggle to commit to or maintain quality interpersonal and social interactions.

The stats regarding social media use and abuse are startling, if not terrifying. For example, the Nielsen Company reported that the average US adult spends around eleven hours interacting with media daily! This duration includes reading, listening, and watching videos.

This analysis shows that an average US adult spends almost half a day in the digital world! Meanwhile, many people spend around fourteen to sixteen hours interacting with digital devices, especially during holidays. Instead of using leisure periods for building a robust bond with loved ones, many people spend them in the digital world.

Moreover, this statistic is mindboggling because it reveals that many people only have around twelve hours left to sleep, eat, work, and interact with loved ones. Many people claim that they don’t have time for social activities, hobbies, and regular exercise. Besides, some people also struggle to have sufficient sleep because of their social media activities.

Meanwhile, the Sleep Foundation recommends that you should sleep between seven to nine hours a day. So, such people will not be able to have enough rest for optimum performance in their daily tasks. There’re many reasons you need to consider giving up your phone and devices for a while. For example, you may want to enjoy more personal time without interference.

You may also feel that your device use is becoming excessive and increasing your stress and anxiety level. According to a poll conducted by Common Sense Media, 50% of teenagers admitted that they were addicted to their mobile devices. This report also revealed that 78% of the respondents check their digital devices every hour.

The Dark Side of Social Media

Despite its multiple benefits, there’s a dark side to social media use. Indeed, these platforms aren’t evil, but people can misuse them to hurt others and also hurt themselves. The unpleasant results of social media abuse are as follows:

Insensitive Comments due to Anonymity

Social media platforms allow people to register without using their real names. This anonymity empowers people to say insensitive things that can make others depressed. Many people don’t realize that Twitter followers or Facebook friends have many reasons for associating with them. Some of these people you meet online don’t care about you or how you feel. Many people say things online that they will never dare to say to you in physical interaction.

Body Shaming

If you’re not careful, the media can make you feel horrible about your body shape, especially if you’re fat. It’s becoming increasingly embarrassing to call people “fat” because of the barrage of media abuse associated with the word.

Moreover, plus size people are often the butt of many jokes in movies and social media. So, you may feel bad about yourself and feel rejected. It’s okay to lose weight to look fitter and avoid obesity. However, it’s an issue when you’re losing weight to be accepted by your loved ones. Friends who make you feel worthless because of your physique aren’t worth your time.

Cyberbullying

If you’ve been a victim of cyberbullying, you’ll never be a party to it. It can be devastating to be the target of numerous verbal attacks from different people around the world. It can ruin the individual’s self-esteem and lead to suicidal ideation.

Unfortunately, many people face several backlashes online every day because of one reason or the other. The margin for error is slimmer in the modern world thanks to many destructive critics out there. They prefer to humiliate you rather than help you grow.

Social Comparison

Social comparison is inevitable when you’re exposed to many extravagant people who like to display their wealth on social media. Unfortunately, many celebrities are fond of this ludicrous behavior. They forget that many people aren’t enjoying the same privileged positions. Some of them do it in the guise of motivating others not to give up on their dreams. Nevertheless, these images paint a picture of life being devoid of happiness without luxurious lifestyles to many people. Meanwhile, this perception is a vague assessment of the meaning of life.

Digital Detox to the Rescue

Based on the DSM – 5, mental health experts don’t regard tech and device overuse as a mental disorder. Nonetheless, it’s evident that it’s a behavioral addiction that can pose psychological, social, and physical health problems. So, you need to regulate the rate of your interaction with the digital world. You need a brief period when you refrain from using tech devices such as tablets, computers, television, video games, and social media. This process is called digital detoxification.

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Chapter 1

Earning A Comfortable Living From

Adsense Reviewed

Technically, there is only one way to earn money from AdSense. You create a website, and paste the AdSense code into the pages. You then drive traffic to that site, and you earn money when people click on the ads that are being served by Google. That sounds easy enough, right?

It is easy, but it takes more thought and effort than that. What you must remember is that you only earn a few cents when someone clicks an ad, for the most part. That amount can be as little as three cents, and on up to five dollars. The most successful AdSense publishers are targeting keywords that pay the most amount of money.

These AdSense publishers use a variety of tools to find out what the high paying keywords are. These tools include keyword research tools, such as Word Tracker and Keyword Elite.

They spend a great deal of time researching those keywords, finding out what the top keywords are, in terms of number of people searching for them, and what word combinations are being used. These are words and phrases that they will target in the content of their sites.

Next, they determine which of those top keywords topics pay the most money per click. Those who have been in the AdSense game for a while are not going to build sites that target keywords that only pay three cents per click!

They are making a living, and three cents doesn’t go very far in reaching their goal.

These AdSense publishers use the tools that Google provides to help determine which keywords are paying the most to the publishers. Unfortunately, you won’t find these tools inside your Google AdSense account. You need a Google AdWords account for this.

You see, Google has two programs: Google AdSense and Google AdWords. Those two programs work together. Business owners use Google AdWords to promote their products and websites. When you publish Google AdSense ads on your site, the ads that are being displayed are those that people using the Google AdWords program have paid Google to run.

Fortunately, it is free to set up a Google AdWords account. You just set it up, and get in there and start using the tools that are there to see how much bids are for the keywords that you’ve discovered using keyword selection tools such as Word Tracker and Keyword Elite.

By doing this, you have access to the same information that the people who are paying for ads has, and this helps you to build more profitable AdSense websites.
This is a secret that Google won’t tell you about, and few AdSense publishers will share with you. Having a Google AdWords account is the key to finding out which keywords are going to pay you the most amount of money per click.

Choosing the right high paying keywords, however, isn’t all that there is to it. You also must have the traffic. Low traffic sites won’t make you a full-time living. This is why most publishers have more than one website.

They find the top keywords in terms of number of searches, figure out the keywords from that list that pay the most amount of money per click, and then build sites accordingly.

A successful AdSense publisher may have sites on topics such as fishing, weight loss, video games, making money, and more. When you have multiple sites, you can make a nice living with a mid level amount of traffic to each site.

If you have hundreds of sites, which some publishers do, you can make a living even with low traffic. So, here is some food for thought: The more traffic you have per site, the fewer sites you will need to earn a living from AdSense.

Chapter 2

What Is AdSense, Really?

In recent years, there has been a great deal of discussion and information concerning Google’s AdSense program at https://adsense.google.com. There have been numerous E-Books and articles written on the topic.

But in the grand scheme of things, it is a profitable program that still gets overlooked by many who are just coming online to start a business, as well as those who have been around a while.

First, let’s take a look at exactly what AdSense is and what it is all about.

AdSense is a program for webmasters which was implemented by the famous Google some years ago.

Essentially, a webmaster (a person who owns and builds one or more websites) signs up for an account with the program, and once they are approved, they paste the Google AdSense code into the pages on their websites.

Google then starts serving ads to those websites, based on the keywords that it finds in the text of the page. When a visitor clicks on one of those ads, the webmaster earns money – usually a few cents for each click. However, when a site has a great deal of traffic, and when the webmaster knows which keywords are the most profitable to target, there is a lot of money to be made.

It sounds simple enough, but it’s not really that easy. First, you have to be approved – and Google is picky. The good news is that once one site is approved, you have a Google AdSense account, and you do not have to seek Google’s approval to use AdSense on any other site that you own, as long as that site is within the Google’s terms of service guidelines.

Once you are approved, you have to know which keywords to target – the ones that will make you the most amount of money per click, and how to write (or have written for you) content that draws those high paying ads. Often, this is the hardest part for what are known as ‘AdSense publishers.’ When we get into this, the secrets will start unfolding.

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SET UP A WORDPRESS BLOG

Here’s how you set up your WordPress Blog on your URL (domain).

The first thing you need to do is to make sure you have a hosting account created. Your hosting account must include:

PHP 4.3 (or higher)
MySQL 4.0 (or higher)
Mod_rewrite Apache module

You do not need to worry about what these features are, it is just important that you make sure you have them. Try to get hosting at the same place you set up your domain.

In your hosting account you will find a control panel. In your control panel find the Databases option and create a new database. You will be asked to give the database a name and create a username and password. Keep this information in a safe place. This is your MySQL database that will store all of your blog postings.

INSTALLING WORDPRESS

Once you have the hosting set up and the database created it is time to install WordPress. Some hosting companies have a quick install option. If they do not all you have to do is download the latest software at: https://wordpress.org/latest.zip (for Windows or Mac).

Unzip the files on your computer. They will be unzipped in a folder called “Wordpress”.

Within the unzipped files you will find a file called wp-config-sample.php open it the file (it will open in any document editor). You will find instructions in this document. Change the text as needed in your editor (you will be adding the name of your database, username and password. Save the file and rename it “wp-config.php”.

Move each folder and file within the “wordpress” unzipped folder you created (do not copy the folder itself) onto your website host company’s server (your hosting company will give you directions, it is very easy).

If your blog is the entire site put it in the root directory.

Otherwise you will want to create a subdirectory for the blog.

You may want to create one like:

https://www.mydomain.com/blog or blog.mydo-main.com.

After the WordPress files are on the server go into your web browser and type www.yourdomain.com/wp-admin/install.php (or if you did it on a subdirectory you type www.yourdomain.com/blog/ wp-admin/install.php.

The software will then guide you through the last few steps to installing your blog on your server. WordPress makes it quick and easy to install a blog. Take your time and go step-by-step and you should have no problem installing and starting your blog.

SET UP A BLOGGER BLOG

Setting up a blog on Blogger is quite easy. The first thing you want to do is to set up a Google account for the blog. You can do this by going to Blogger.com and then following the link in the resources section.

It takes about 2 or 3 minutes to set up a Google account. If you already have a Google account you can use it if you wish.

After you have set up your Google account you should go back to Blogger.com and sign-in using your Google account username and password. Your username is typically the e-mail address you used when creating the account.

You can set up your account so it remembers your username and password. Only do this if you are on a non-shared computer.

Look for the “Create a blog” option on the dashboard of Blogger. The dashboard is the page you go to every time you log onto your Blogger account. You can manage several blogs from the same dash-board if they were all created with the same Google account.

You will be asked to name your blog. You want to create an easy to remember, easy to find name that makes it clear what your blog is about. Try not to have a blog name that is too long. It will be the first part of the web address of your blog. For example if you name your

blog
“Teds Tidbits”
your
URL
will
be: https://
[email protected].

The next thing you need to do is to choose your template. Blogger has a number of templates to choose from. You do not have to agonize over which template to use because you can change the template at any time.

Write your first official blog post using the template Blogger provided. Feel free to add a picture, etc. Once you submit that first blog posting you will be able to view your new blog, edit the posting, etc.

At this point you can personalize your blog so it stands out. Many different aspects of the blog can be changed, moved around, etc. Click on the “Layout” option and start to make your blog stand out from the other blogs out there. You can undo virtually anything that you do so do not be shy to experiment with different layouts for your blog.

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Dear Valued Reader,

Thank you for investing your time in this special book, which is likened to the key to your list building success! List building is very, very critical to the success of any business – online or offline. And it applies whether you own a small, medium or big-sized business.

Brick-n-mortar companies invest a great effort in collecting prospective leads. Network Marketers often begin with writing a list of 100 names of people they know. And as an Online Business owner, you should focus on building your Online Mailing List.

Now list building isn’t exactly a riddle… as long as you know what to do, and how to do it. Incidentally, that is the aim of this book – to show you how to get started on building your mailing list using multiple, unique and different techniques that add TARGETED leads to your database at as low cost as possible.

Yet you can profit wildly in the process. As more than one technique is discussed in this book, you have my word that at least one or more techniques would suit you – or anyone. Of course, it would be wiser to practice more than one list building technique simultaneously to observe greater results.

Without further ado, let’s move on with the first tenderfoot list building technique…

Chapter 1: Search Engine Optimization

Without a doubt, one of the most effective ways in which you, as a website owner, can set up a potential list of clients is to build an email list of those who visit.

SEO Introduced

By being able to better interact on a more “one on one” platform, you can quickly convert those who would otherwise simply browse around on your website and then leave into potential sales and money in your pocket.

The profit potential does not stop there though, as with a well constructed email list filled with people from all walks of life, you can even entice your subscribers to visiting your website more often than they normally would – setting you up to enhance your site’s moneymaking ability even more through various advertisements.

So as you can see, the email list is one of the most important tools in any webmaster’s repertoire and if you want your online business, no matter what it is, to be as successful as possible then you will need to spend a lot of time perfecting that email list.

Now, you are probably thinking that sure, an email list is great, but let’s not get ahead of ourselves – there are many more steps to be done before we can actually start directly marketing to people on an email list.

SEO – Step-by-Step

First, we actually have to get the visitors to our website before we can even dream of adding them to our mailing lists. A few years back with the rise of popular search engines like Yahoo and Google, a group of cunning marketers, probably not unlike yourself, decided that the best way to get random people and potential customers to visit their websites was to take advantage of search engine technology.

They figured that if you could code a website and write content for it that designed with the sole purpose of moving that page’s status in any given search engine to the top, then they would be able to receive far more visitors than anyone ever thought possible.

In today’s web design world, the theory of search engine optimization, or SEO as it is often referred to, is an extremely popular topic among web designers and online business owners from all walks of life – no matter what they are selling or if they are even selling anything at all.

With so many competing websites in your chosen field or niche the only hope that you may have to rise above the seventeenth page of Google is to make sure that your website is as optimized for search engines as it can possibly be.

Because SEO is so popular these days there are hundreds of different websites out there that claim they have the answers to make sure that your page is among the top ten on all of the big three search engines: Yahoo, MSN and Google.

However, if you take these tips and tricks on their own, you will quickly discover that there are far too many for you to take in. Perhaps the case is that everyone thinks they have the solution to the SEO problem – but nobody really does, so they just make things up hoping they will attract more visitors to their own websites.
Therefore, when scouring the World Wide Web for all sorts of information on how to make sure that your website is optimized for search engines, it is a great idea to compare and contrast the information you find at one website with the information you find at others.

Comparing and contrasting is tedious though, so to get you started, we have already done a bit of the tough legwork for you so you can jump right onto the SEO bandwagon and get your email lists up and running in no time.

Search Engine Optimization Tips

The first of our comprehensive SEO tips for those looking to establish their own mailing lists is to make sure that your website is as straightforward as it possibly can be.

Anything that deviates from the ordinary, whether it be Adobe Flash integration, crazy layout schemes or the use of dynamic URLs for certain pages under your domain can be disastrous to the budding web designer who is trying to take advantage of SEO for the first time.

Secondly, be specific with the keywords that you select for your website. Far too often, a person who is looking to get into optimization will select a perfectly good keyword but it will be far too general.

What you are looking for are specific keywords, keywords that are searched relatively often but lack the heavy competition of more generic keywords. After all, suppose you put “book” in as your keyword.

That’s all well and good, but to be perfectly honest, your website will probably never compete with the likes of Amazon or Barnes and Noble, so be more specific. Consider something more along the lines of “antique book,” “first run book” or something like that instead.

Finally, be sure to direct your entire website to the optimization cause. If you want to bring in the traffic (and keep potential customers around for awhile) you will have to have great content. That is a no-brainer.

But did you know that you can make other parts of your website work for you too? Yes, take advantage of adding your chosen keywords to the header portion of your HTML document, make the titles of your website contain the keyword too, and do not forget to use the “alt” image tags to proudly display your chosen keywords as well.

After you think you have a fully mature search engine optimized website up and running, your next step should be to focus on your mailing list. Tweak and tune your content to make sure that it is good enough to make people stick around on your website and offer visitors something that will make them want to join your mailing list.

Promise to give people on your mailing lists essential updates, one time only offers, or whatever else you think is good enough to make them sign up to your email list. Often, the most creative ideas are the most successful, so go wild with your ideas and you will have a successful email list in no time.

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“What Internet Marketing Really, Really, Really Is All About!”

An Overview on Internet Marketing

Internet Marketing, put quite simply, is the concept of business marketing, both to customers and to other businesses (B2B), by use of the Internet.

However, getting inside the concept and looking at how it works may not be considered as quite so simple. The primary reason for this is that the Internet, still relatively young, is ever-evolving and therefore subject to waves of change.

New advances in Internet technology are constantly providing new opportunities for businesses to add to their marketing approach and content. Likewise, advances in technology are making more affordable options available to the consumer, and so many more people are logging onto the Internet every day. As they do, the demographic is changing, and no longer is the wealthy individual the only target of Internet Marketing. Today virtually all income levels must be considered in the Internet Marketing approaches of business.

In the 1990s, Internet Marketing went berserk. It was a brand new concept, and caution had been thrown to the wind in all the hype. Companies did not take into consideration that the same variables of marketing in other forms of media should logically be applied to Internet Marketing as well. Their failure to study markets and create sound strategies led to the fall of many so-called dot-coms in the end of 2000. The survivors, and successors, began to look toward time-tested logic in marketing for direction, and the result was massive growth.

Through the now-careful approach of businesses and marketers alike, targeted advertising on the Internet has brought forth great success. Virtually any market you may wish to break into can be tapped on the Internet. Many marketing firms offer the solutions a business needs to get their products out to consumers, while a small firm may wish to handle their marketing on their own and can find lower-cost solutions for their goals as well.

Search engines are a major resource for marketing, but typically are only able to provide ideas for what the consumer is already searching for. To accomplish the spontaneous suggestions offered by television or radio, pop-up ads and ads placed directly on a web-site are used. E-mail is an excellent form of marketing, but typically only has success once a business has built a good relationship with the consumer.

More and more people are spending more and more time on the Internet daily.

The reason is simple: the convenience offered by the Internet, coupled with the increasing abilities of the Internet to help you get your tasks completed, has allowed for all types of business to be conducted with point and click ease. Many tasks no longer require a trip in the car to be completed.

Thus, relationships are growing on the web, and as they do, the pace of Internet commerce has rocketed into the trillions of dollars. Advances in technology, and increased traffic, are leading to a future for Internet Marketing that can only point skyward.

What Internet Marketing Is

Internet Marketing is the business of both advertising and selling goods and services over the Internet. This form of business is ever-increasing in popularity, with millions of people now making purchases on the Internet.

Internet Marketing began in the early 1990s as primarily a means of product description, consisting merely of text descriptions. As technology progressed, Internet Marketing rapidly advanced to include pictures and other rich graphics as part of advertisements for products and services. After realizing the remarkable potential of this means of marketing, Internet-based companies started opening their virtual doors for business.

As opposed to what are now known as "brick and mortar" operations, these e-businesses offer their products and services to a growing number of consumers, conducting all, or nearly all, of their business in the virtual world of the Internet.

There are many forms of marketing on the Internet. Among them are article marketing, blog marketing, e-mail marketing, search engine marketing (to include search engine optimization), banner ads, pay-per-click ads, and pop-up ads. It is important to note that each of these forms catches the attention of the target market in different ways, and some may be more effective than others depending on the product or service, the target market, and the strategy and goal of the business marketing itself.

Among the business functions that may require use of different means in their strategies are customer service, sales, public relations, information management, and others.

Internet Marketing has also become an integral component of many "brick and mortar" operations, but online-only businesses have offered some challenge in the arena of retail sales, an example of business-to-consumer (B2C) marketing, business-to-business (B2B) marketing, and peer-to-peer (P2P) marketing. However, other online-only businesses have specialized into newer approaches, such as online auctions, sites that allow you to find the best price on what you're shopping for, and also sites that allow you to name your own price.

Further, affiliate marketers have emerged, offering marketing solutions to virtually all types of business. These firms typically receive what is called pay for performance. Even home-based businesses now flourish thanks to Internet Marketing.

There are many benefits to the concept of Internet Marketing. It allows consumers to shop and conduct business from the comfort of their own home, any time of day or night, or from virtually anywhere provided they have a connection to the Internet. Businesses work much more effectively with partners. Efficiency and speed have increased dramatically as business and shopping have moved to the Internet. Even costs have been dramatically reduced. Furthermore, at this time, it is rare that you must pay any tax for the items you purchase online.

The most noted disadvantages to Internet Marketing are the sometimes slow or unreliable Internet connections that occur, and online security. Technology is diligently pursuing solutions to both problems, and progress is being made. Also, with the attention of the government on identity theft, it is clear that security and reliability will continue to improve over time.

What Internet Marketing is Not

As with all things new, it is very easy for us to become wrapped up in the innovation, the convenience, and the excitement we experience with something never available to us before. Internet Marketing is no exception. Despite the obvious advantages offered by this new medium for commerce and business in general, Internet Marketing does have its limitations. It is also easy for us to assume that a new product or technology can do more than it really can. Following are some factors in considering what Internet Marketing is not.

First to consider is that Internet Marketing is NOT a replacement for the traditional means of shopping and/or selling. Assume for a moment that you are looking to buy a diamond ring for someone special. You go online, browse through picture after picture, find some really beautiful and eligible pieces, and that's where you stop. You can't feel that ring, nor can you take a close look at the diamond. You have only a limited scope of what the merchandise will be like when you physically possess it. Are you going to pay potentially thousands of dollars for that ring, or will you go to a local jeweler instead, where you can get a much better idea of what you're buying? This is a key limitation to Internet Marketing for many products.

Internet Marketing is also NOT a fail-proof system. Nearly everyone who conducts any form of business or shopping online has experienced the temporary unavailability of a website. The site goes down, and you can't get your business done when you had planned. Furthermore, you may not even get an indication as to when the site will be operational again. It can be a frustrating fact of e-commerce.