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INTRODUCTION

If you have a computer, read self-help books, or occasionally watch shows like Oprah or Dr. Phil, then you have probably heard about resilience at one point or another. Even as a child, you may have been told that you need to become more resilient, you need to grow your resilience, or that you need to encourage your friends to be resilient.

People love to tell you to be resilient, but they rarely give you advice on how to do it, leaving you with more questions than answers. What is resilience, and why does it matter? Why are doctors, counselors, and friends all the sudden talking about resilience in your life? Is it a new phenomenon, or have doctors been looking at it for a while? Better yet, how do you become resilient, and how can it help your life?

In short, resilience is your way to bounce back from adverse situations. Resilience is absolutely necessary to live a healthy, happy, and high-quality life. Without resilience, it is easy to get defeated, feel worn down by life, and eventually give up on yourself or others. Resilience, though, will help you overcome any difficult situation and allow you to live a better life, no matter how tough the situation may be.

In this book, we look at resilience and offer you key tips for building mental strength to overcome difficult situations. We begin by defining resilience, discussing the four types of resilience, and looking at the four components of resilience. Then, we offer examples and suggestions for developing these components so that you build your resilience.

We hope that you use this book to approach adverse situations with confidence an intelligence so that way you can overcome those situations and live a better life. Let's get started.

DEFINING RESILIENCE: WHAT IS IT?

In short, resilience is the ability to bounce back from life's adversities, stressful events, and emotionally-taxing situations. Resilience allows people to grow, heal, and overcome their situations instead of letting hard times get the best of them.

Without resilience, people can quickly become sad, overwhelmed, and tired of their life. In fact, having little resilience is one of the main reasons why people feel overwhelmed by their situations, get burnt out at their job, and feel as though they are living a less-than-ideal life.

With this in mind, resilience is the key to overcoming any difficult situation and living a better life. So, it is imperative to know the limits of your own resilience and learn new techniques to become more resilient in the future.

Why Is Resilience Important?

Resilience is highly important for one’s quality of life. In fact, resilience is one of the highest determiners for one's enjoyment, fulfillment, and growth throughout life. For this reason, resilience is important for living the best life possible.

If you do not learn resilience, you can easily be taken down by any of life's challenges. Some of the most common adversities faced in life include the following:

- Changing careers
- Stressful work environment
- Divorce
- Death of a loved one
- Financial troubles
- Moving
- Raising children
- And more

All of these scenarios require resilience in order to bounce back stronger than before. If you are resilient, you are more likely to bounce back from these situations, even though they will still be tough when you’re experiencing them.

Take divorce, for instance. If you are going through a tough divorce and are not resilient, you can easily feel as though your life is falling apart and that there is no point in love. This then will eventually cause you to feel even more upset by your situation and potentially ruin future relationships.

If you are resilient though, divorce will still be difficult, but you will learn how to cope with its hardships and learn from the experience. As a result, you may find a better relationship in the future and avoid making the same mistakes with that partner.

Factors Of Resilience

Although resilience looks different for every person, there are certain factors that most, if not all, resilient people have in common. Here are the most important factors of resilience:

- Social Support: Social support is one of the top determiners of resilience. Resilient people almost always have a strong support system made up of their family members, friends, and community.

- Realistic Planning: Resilient people are realistic in terms of their abilities, limitations, and control. This allows them to make and execute realistic plans that play up their strengths and work around their weaknesses.

- Confident: Confidence is an important aspect of resilient people. Resilient people know their strengths and abilities, which allows them to confront adversity with confidence.

- Healthy Coping Mechanisms: Having healthy coping mechanisms is a crucial aspect of resilience. Coping mechanisms allow a resilient person to problem-solve their way through adversity and overcome the hardship.

- Strong Communication: Resilient people have strong communication skills. This allows them to communicate when they need help achieving a goal, finding resources, or taking action.

- Regulate Emotions: Resilient people manage overwhelming emotions healthily and respectfully. This allows them to acknowledge the emotion without letting it overcome them.

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Your immune system is vital for preventing and fighting off diseases. This is especially important with the current coronavirus pandemic. Our lifestyles usually dictate the health of our immune system and if you want to improve this vital component of your body then you need to be prepared to make some difficult changes.

Boosting your immune system starts by understanding what it does and how it works. We have a chapter on this that explains everything in a simple to understand way. Once you know how much your immune system protects you, it will be easier for you to make the changes that you need to make.

Some things in life cause harm to your immune system and if you indulge in these then you need to stop. Smoking and drinking alcohol are high on the list here which will probably not surprise you. But there are other things that you need to avoid as well that we cover in detail.

The right diet will provide the nutrients and vitamins that your immune system needs to stay in tip top condition and work hard for you. Changing your diet is a big step to take, but if you are eating the wrong things then you need to do this for the sake of your immune system.

There are supplements available that can provide essential vitamins and minerals that perhaps your diet cannot. We provide you with all of the information that you need to know about supplements in this guide. Stress can negatively impact your immune system and we have a whole chapter dedicated to how you can reduce the stress in your life. Exercising regularly and getting the right amount of sleep are also very important and we cover this off for you as well.

Keeping your body clear of toxins is something else that will help your immune system and we have some great detoxification techniques for you in this guide. Finally we explain why essential oils are beneficial for your immune system and the best ones to use.

Do you always find that when the colds and flu do the rounds you seem to get them while others around you are unaffected? If this is the case for you then you should definitely take steps to strengthen your immune system.

Most people seem to pay more attention to their immune systems during the winter months, when colds and the flu are at peak levels. But you need to understand that your immune system works hard for you every day of the year and it does a lot more than just protect you from colds and flu.

Your Immune System is very Precious

Every one of us has this wonderful thing called an immune system designed to keep us healthy and well. It protects us 24/7 without us even realizing it. There are a number of things that you can do to boost your immune system as you will discover in later chapters of this guide.

But there are also a number of things that can damage your immune system and its ability to protect you against bacteria, pathogens and viruses. At the time of writing this guide, the world is gripped by the coronavirus pandemic so having a strong immune system is vital.

Do you have a Weak Immune System?

A lot of people have weak immune systems and don’t even know it. If you do have a weakened immune system then you must do something about it fast. There are a few signs that you can watch out for to see if your immune system is weak:

Diseases that Weaken the Immune System

There are some diseases that will weaken your immune system. Some of these are really well known such as AIDS and HIV. These are auto-immune diseases that can significantly damage your immune system unless you get the right treatment.

Some cancers will weaken your immune system too. There are also people that are born with disorders affecting their immune systems that make them more deficient than other people’s. At the time of writing there was no cure for this type of disorder so anyone that has this must manage it for life.

Getting the same Infections over and over

If you get the same infections over and over again on a regular basis then this is definitely a sign of a weakened immune system. For people with normal or strong immune systems, getting these infections will only occur a small number of times in their life.

To be more specific, do you regularly suffer from a strep throat or pneumonia? If so then this probably means that your immune system is weaker than it should be. Another sign is frequent problems with your digestive system.

It is also possible that more common ailments such as diarrhea, a lack of appetite and stomach pains on a regular basis could point to a weakened immune system. A large proportion of your immune system covers your digestive system, so if all is not well here then your immune system could be weak.

Low Energy Levels

In some people, low energy levels are an indicator that there is a weakness in their immune system. The reason for this is that your body is spending much more energy than it should do ensuring that your immune system works as hard as possible for you. If you are sleeping well then a weak immune system could be the reason that your energy levels are down.

If you are Sick right now can you still Boost your Immune System?

Yes you certainly can and you must. Your immune system is still working hard for you while you are sick, not only tackling the sickness that you have but also ensuring that no new diseases arise. So it needs all the help that you can give it.

If you follow all of the practices recommended in this guide (which we strongly recommend) and you do get sick, this does not mean that the practices are flawed. It just means that something slipped through the net so you need to carry on the good work if you are sick.

Getting a Blood Test will help you to understand your Starting Point

If you are concerned whether your immune system is in good shape and do not want to test it by being exposed to a disease (not a good idea), then we strongly recommend that you have a blood test specifically for your immune system.

The immune system blood test will check the amount of white blood cells that you have. This is very important as these white blood cells fight diseases and take out certain cells to protect you. If your white blood cell count is low then your immune system will be weak.

Another thing that a blood test will do is check for antibodies or immunoglobulin. These are vital for your immune system because they are proteins designed specifically to attack different diseases. If you are a pregnant woman then you can have a blood test to check if their unborn child has an autoimmune disease. Treatment can be administered if this is the case, otherwise a child can be in real danger. Autoimmune diseases can be passed through blood so there are often genetics involved.

In order to boost your immune system in the best way you need to know where you are starting from. Do you have a normal immune system for your age (in later years your immune system deteriorates) or do you have a weak immune system right now?

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The coronavirus pandemic has led to a significant rise in the use of video conferencing platforms, and in particular the Zoom platform. Zoom was popular with businesses before the pandemic and it is sure to be even more popular afterwards.

More and more business owners and individuals want to know how Zoom can help them to improve and grow their businesses. In this guide you will learn exactly what Zoom is and what it has to offer, as well as how you can use it effectively in your business.

There is a bit of a learning curve with Zoom and you need to be willing to take the time to learn the most important features. You will find all of the most important setup and configuration details in this guide.

To get the most out of Zoom you need to know what features are available and how to use them. You also need to understand all of the tips and tricks that Zoom masters use to get the best results from using the Zoom platform. We will reveal all in this powerful guide.

The Zoom webinar platform offers you a great opportunity to generate more leads and sales. It is essential that you set your webinars up in the right way and provide a high value delivery so that your attendees will turn into customers. We have the best strategies for you in this guide.

Keeping your audience engaged in your Zoom events is essential. You will find a number of proven tactics in this guide to increase engagement. There are some great personal strategies you can use as well as the Zoom built-in features.

The coronavirus pandemic has changed the way that businesses operate all across the world.

Conventional “in person” meetings are now being replaced with safer video conferencing meetings.

Zoom has become the “go to” application for video conferencing available today.

Zoom was popular before the coronavirus pandemic and now it is even more so. This cloud based application allows businesses to hold virtual meetings using video or in audio only mode like a telephone call. There is a live chat function as well. You can record your Zoom sessions which is a lot better than taking lots of notes during your meetings.

Zoom Meeting and Zoom Room

In 2019 more than 50% of Fortune 500 organizations were using Zoom. No doubt this number has increased in 2020. Have you heard people talking about a “Zoom meeting” or “Zoom room” before? There is a difference between the two.

A Zoom meeting is something that you are probably familiar with if you have used applications like Skype. You can participate in a meeting using your computer or mobile device with a camera and a microphone. It is also possible to join a Zoom meeting using a phone.

The Zoom room is different. It requires that hardware be installed in a conference room for example and then companies can use it to run a full blown meeting. There is an additional cost for the Zoom room setup and usage. Larger companies use the Zoom room feature.

The Features of Zoom

There are a number of different features available with Zoom and here are the most commonly used ones:

One to One Meetings

The user can host unlimited one to one meetings even using the free Zoom plan.

Video Conference Group Meetings

With the free Zoom plan you can host up to 100 participants on a group video conference for a maximum of 40 minutes. By choosing the large meeting plan you can host group video conferences with up to 500 participants and there are no time restrictions.

Screen Share

This is a very popular feature that is available with all Zoom plans. Whether you are in a one to one meeting or a large group meeting you can share your screen so that the other participants can see what you are doing.

The Zoom Plans

Whatever you want to achieve in your business there is a Zoom plan to support it. This includes the following:

• One to one meetings
• Group calls
• Training sessions
• Webinars both internal and external
• Global video meetings

Here are the Zoom plans and prices at the time of writing this guide (check for the latest offers here):

Zoom Free Plan

• Unlimited number of one to one meetings
• Group meetings with a limit of 100 participants and 40 minute limit
• HD video (720p) and HD voice
• Active speaker view
• Show up to 25 video feeds per screen
• Screen share (simultaneous)
• Virtual backgrounds
• Waiting room
• Permanent online meeting room
• Instant or scheduled meetings
• Plugins for Outlook and Chrome
• Meeting recording in video, audio and text modes
• Raise hand alert function
• Breakout room
• Apps for Windows, Mac, Linux, Android and iOS

There are other features too. Zoom offer a comprehensive set of features for free which allows you to test out the application to see if it is a good fit for your business. It will be, and you should certainly take advantage of this generous plan.

Pro Plan for Small Teams $14.99 Per Month

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Introduction

Email marketing is the art of making money from your email list. It is one of the ways to make money even if you don’t have a fixed blog. As long as you have a list of responsive prospects of customers whom recognize you as an expert in your niche, they will definitely be up for offers of value which you provide for them.

How does this work, actually?

Well, if you have a website and you draw in some traffic, people will come, absorb some information and go away.

However, if you managed to capture their emails, you can to email them again and again – offering them nuggets of useful information or giving them offers that they might be interested in.

Marketers have recognized the potential of email marketing in generating huge profits, and has since then sought out to find the best ways to monetize their list through good email marketing practices.

This ultimate email-marketing guide aims to reveal these good practices so you can learn and apply the strategies to start raking in massive profits from your list.

READ ON!

Chapter 2

Basics Of Email Marketing

These emails are the contact information of visitors who come to your site who are looking for specific information on your niche topic.

In order to build a list, you will need to have an email autoresponder set up.

The two most common autoresponders in the market are:

-Get response (www.getresponse.com)
-Aweber (www.aweber.com)

It is compulsory for anyone who wishes to start an online business to get an autoresponder account. This will be used to manage your subscribers and mass email your list with offers and information of interest.

Once you have an autoresponder account set up, you’ll have to set up a business system for collecting leads or subscribers, which I will go into detail in chapter 3 on list building essentials.

Now, with an email list, not only can you continuously build rapport with your subscribers, you can also offer them products of interest.
Traffic that comes and is not captured is a waste.

People are looking for specific information and they will leave forever once they have found out.However, if you manage to capture their emails, you can

continue to provide value and turn them into your loyal customers or followers. This is where the power of email marketing comes in.

But first, let us look at some list building essentials, for how can we make money through our list without a list to start with?

Chapter 3

List Building Essentials

So how do you start building a list, exactly?

You will first need to set up your list funnel. It typically consists of 3 components:

1) Landing page or Squeeze Page
2) Free Gift or “Bribe”
3) Opt in box

The landing page is a simple one page website which consists of a headline, sub headline, pitch & benefits and call to action.

What You Need

The headline has to be eye-catching and bolded to immediately get your reader’s attention. The sub headline will reinforce the message of the headline.

The purpose of the page is to “bribe” a visitor to enter his name and email in exchange for a free gift. This could be an e-book, e-course or weekly newsletter.

The benefits are meant to explain what the reader would get from this free gift and to improve sign up rates.

Finally, in the call to action, you inform the reader that they must enter their name and email to get the free gift.

The place where the reader enters his contact information is known as the “opt in box”, which can be obtained from to email autoresponder host website.

Autoresponders like Getresponse offer easy customizations for opt-in boxes to make boxes suit your site layout easier.

Alternatively, you can choose to put your opt in box in your blog or website to collect subscribers. The choice is entirely yours but landing pages often have higher opt in rates because visitors only have less choices – Opt in or don’t as compared to blogs.

There you have it; your list building system is ready. All you need is a bunch of traffic and you’re all set to build a huge list!

Chapter 4

Writing Compelling Email Headlines

The most important component of an email is your headline. If your headline fails to grab your reader’s attention within the first few seconds, the whole email is wasted – They won’t even open it!

So what are good headlines, exactly?

It has to ignite the emotions of curiosity and don’t seem like blatant pitching. You have to word it in a way that makes it seem interesting, in a way that would make someone want to open it.’

For example:

Subject: “This Hopeless Beggar Turned Into A Self Made Millionaire Within 6 Months!

A title like this creates curiosity – People would like to know how someone as disadvantaged – Like a beggar turned his life around. If even a beggar could do it, so could he/she!

Recently I came across another headline which caught my attention because it managed to include sexual vibes without coming off as spammy. Sex is a powerful emotion and strong motivator and often gets people (especially guys!) to look.

The title went something like this: “Subject: Don’t let your wife know you’ve seen this!”. As suggestive as it sounds, it worked in getting people to open it.

Try to play around with your words to find the right balance between curiosity generation and getting the message across.

Last but not least, it is highly important that your headline be relevant to the content of the email body, or else you’ll be essentially training your subscribers to treat your emails like rubbish!

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WHAT ONLINE DATING SERVICES ARE ALL ABOUT

You've heard all your friends talking about online dating services and even checked out a couple sites but still aren't sure if this is what you want to do. It seems like online dating services could be the perfect solution if you only knew a little more about how they work. Read this short article and you'll know everything you need to know to get started.

Online dating, also known as internet dating, is when individuals, couples and even groups communicate with each other on the Internet typically with the intent of developing a friendship or rela-tionship of some kind. Relationships may be of a sexual nature, personal or even lead to marriage. Some people, on the other hand, come to online dating just to make friends. Online dating services are all about helping these people meet and making the process easier. Their contact with the members of their service is usually done by cell phone or computer.

When you join an online dating service, you're usually required to become a member if you want to take advantage of all their services. As a member, you provide the online dating service with personal information such as age, gender, interests, location and similar information. You also set the same kind of criteria for what you're looking for as far as gender, age, location, etc. The online dating service uses this information to match you up with people that meet your specifications. You're usually allowed to upload pictures of yourself as well as look at pictures of others.

Online dating services will also offer services such as online chat, webcasts, message boards and telephone chat (VOIP). Online or internet dating services charge a monthly fee to become a member. You can check out online dating services without actually becoming a paid member, but you won't have access to all their services. For instance, you may be able to see a picture of someone but won't have access to information about him or her.

It's important to check out the sites before actually joining so you know they're the type of site you're looking for, as there are different kinds. While some may be strictly for those looking for a relation-ship, another site may be just for those seeking friendships.

Another thing to remember is that, like in all areas of our lives, nothing will happen overnight. Finding the person of your dreams is not going to happen overnight either, even with the help of an online dating service. The online dating service may be able to help you get started and show you the ropes, so to speak.

I f you're like many single individuals, you may be tired of sitting home alone every night waiting for the perfect significant other to come your way. If you're not into the bar and nightclub scene, where does that leave you? Many people are turning to online dating sites. They're very popular, offer many opportunities and there are many to choose from, more almost a new site created every day.

LOOK for Reputable Online Dating Sites

Before you rush out and join the first online dating site you find, do your homework and research the sites to see what they have to offer and how others rate them. If they're a legitimate online dating site, you'll be able to find reviews others have left about them. Check them out. Each online dating site you find is going to promise you the world and swear they're the best. Look around or ask around until you find the right sites.

DO I Have to Pay for Online Dating Sites?

The good news is that you don't have to pay to become a member of an online dating service. You will get more options if you have a paid membership, but until you know this is really a site you want to use regularly, enjoy the free services for a while. Check out what they have to offer and if you think it's a site you'd like to join. Typically, free members can view photos of others but must pay a membership fee to be able to see more information about the individual or communicate with them.

HOW DO I MEET OTHERS?

When you join online dating sites, you'll give out information about yourself to the individuals running the sites. They have a huge database that listed thousands of others looking for someone special. They match you up with individuals that share the same interests as you. These sites have excellent tools to help you find the right indi-vidual and screen out undesirables or those you have nothing in common with.

SETTING Up Your Profile

One of the first things you'll do when you join an online dating site is set up your profile. Your profile is what others will see so make it good. Your profile should consist of your picture and information about yourself. By information, I mean what your interests are, what you're looking for, hobbies, etc. Do not put any more personal infor-mation than possible on your profile. You don't know who will be viewing your profile, so you don't want to give out private informa-tion. Many of the online dating sites will offer excellent help in setting up your profile.

I f you've been unsuccessful at getting a date and are considering an online dating service, here are some tips to help make the process easier. The first thing you need to do is ask yourself what exactly you are looking for in a date.

Too many people jump into online dating sites with no idea of what to write down in the profile or preference section, and then get frustrated when they don't find the ideal person. You may tell your-self that you want a date so bad that you'll accept anything the site offers. This is not true, though, as you'll find out the hard way if you don't do a little self analysis.

You may be a serious member of your church. If this is the case, you'll probably be interested in someone that shares your religious beliefs. You may also be looking for a specific age group or certain culture. While you may think you have no preferences, everyone has preferences. The fantastic thing about online dating sites is that they'll act on what you tell them your preferences are. They have unique tools that allow them to weed out individuals that do not match your criteria. It's amazing what these online dating sites can accomplish for couples!

Do not make the mistake many beginners do of beefing up their profile with stuff that just is not true. If your true intentions are to get a date that may lead to a relationship, you really don't want to have to explain why you lied on your profile and watch a potential relation-ship or friendship end on the spot. If you're not interested in marrying and having children, don't say that you are just to get a date. You're just wasting your time and theirs.

Although most people will say looks don't matter, they still want to see what the other individual looks like so always post a photo with your profile and post a current one. Pasting a picture that's ten years old and taken when you were younger and 100 pounds lighter is not being honest. Post a current, attractive and appropriate picture. A picture really can be worth 1000 words!

If you're planning on joining an online dating site and taking advantage of all their benefits, be prepared to pay a membership fee each month. You may feel as though it's too costly, but is there any price tag on possibly finding your soul mate? If you were going to the bars and nightclubs, you'd be spending a lot more money with prob-ably less desirable results!

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INTRODUCTION

Today’s market place is very different than forty-years ago. Forty-years ago if you wanted to open a business you had to have upfront costs, property, large amounts of inventory, and your best bet for advertising was the local paper and direct mail pieces. Of course, this took a lot of effort and even more money. You had to hope and wait for people to get your ad and decide to come and purchase a product from you. Going out and getting them to come into your store would have been a difficult feat. Additionally, forty-years ago your ability of growth was limited to local purchasers for the most part. If what you had to offer was not in a reasonable distant from your potential consumers, your company suffered. Moreover, because most shopping was done near home, any bad publicity could really hurt your company’s reputation; thus, leading to your company being shut down.

Forty-years ago consumers had to find local places to purchase their goods at; everyday shopping was done within a modest radius from home-base. To know what merchant had new products or sales, one had to wait for either the Wednesday Flyer or the Sunday paper.

Options for product purchases barely existed beyond one’s living area.

Jump forward to the modern day and we know all of this has changed. Today, any individual can purchase whatever they desire from anywhere in the world. Most likely shipping will be free and the products returnable. There is nothing that cannot be found – the Internet has everything from the rarest of coffees to cheap rubber bracelets. It does not matter what is wanted, it is there for the purchase. And, that ability to purchase whatever it is wanted can be comparison shopped in the blink of an eye; thus an environment that is exceptional for the buyer and a tough one for merchants.

For business owners the Internet can be hit or miss. There are more customers than one can shake a stick at with an equal amount of competition. Unlike yester years when your nearest competition was a decent amount of distance away and your location added to your bottom for consumers appreciate convenience; the Internet has competition that is breathing down your neck. Competition on the Internet is so close to your proximity that it would seem your could just reach right through the Internet and touch them. They can take tease your customer away long before that customer ever knows you exist. In fact, all your competition has to do is rank better then you on any search engine results page.

Understanding the importance of your competitions proximity is one of the most important things to understand when dealing with marketing attempts on the Internet. Today, there is no distance between you and your competition and you most likely have anything that can not be bought on some other website. Now, when a consumer wants and needs a product or information, all they must do is put there desires into the URL and pages among pages of options displays on the search engine results page. What you must be concerned with in this situation, when listed amongst your competitors is stand out. In this book, you will learn about the main and most popular techniques to purchasing traffic to you website.

We will discuss pay-per-click methods that are one of the very most popular formats to use. This technique works nicely and if you create an excellent ad, you will gain enough traffic to push you to the next level of success. We will also discuss banner ads that were the first on the block for website marketing ads. They fell from popular use for awhile but in the last few years they have made their way back due to technological advances. These are inexpensive and if done write, valuable. To add to your arsenal of marketing weapons, we will also discuss email marketing and Search Engine Optimization. Email marketing is a great tool and excellent for targeted marketing attempts when you want to get up-close and personal with potential customers. Email marketing, if done well, will build your own client lists that will prove profitable.

Search Engine Optimization is the king of purchasing website traffic. Search Engine Optimization is not purchasing traffic in the tradi-tional means of the online market place. However, it is worth more than its weight in gold when done properly. Search Engine Optimiza-tion can bring in traffic like no other technique and those who under-stand its value can become the master of their search engine results page listing and rank. What is so pertinent to understanding this technique is that it can eventually lead to you not needing to pay for traffic from other mediums as all. Of course, you will continue to want to use other methods of paid website traffic, but you will be able to become much more selective in your efforts with more to spend on growth.

We will end this book with terms you need to know to start under-standing the web marketing industry. When first learning how to build your web site, it can be hard to gather your thoughts and wrap your mind around what is being said. To help in that, terms that are most often discussed in web traffic buying is listed. Not all of these terms are concepts mentioned throughout the book, but they are listed to add to your understanding. Read them as you would the rest of the book. They provide more than just definitions, there are helpful tips to be garnered.

PAY-PER-CLICK (PPC) ADVERTISING CAMPAIGNS

What It Is? Advertising through the PPC method allows you as a business owner to place ads with keyword usage within search engine result pages, of course, for a price. The goal of PPC is to help website business owners attract targeted customers. Target customers are those that are already looking for your product offerings or the similar; this helps you by putting your ads and business in front of those who are most likely potential buyers. The goal of PPC methods of advertising is to provide you, the site owner, to control your budget while still gaining maximum site exposure.

Understand, you do not pay for the placement of your ad; instead, you pay once a potential customer clicks on your ad and goes onto your website. The amount you pay for that customer has already been agreed to through a bidding system. It is imperative to your site’s success to appreciate that you are paying each and every time your link is hit and your landing page is accessed – remember your budget!

When first starting out with your PPC campaign you must keep an eye on your budget and be prepared to spend a bit more during your first few weeks while you learn the system. Once you have your funds ready, it is time to determine your keywords. Make sure you properly research not only the best keywords or keyword phrases, but also the value of those words in terms of competition. Move onto creating your ad and creating an account and before you know it, you will have plenty of data to help you steer your efforts.

Often times, third-party companies allow for ads from search engines to be placed on their site; these are often referred to as a content network property. This is a benefit for all involved; especially considering it is not often in life you get a situation is win-win-win. See, the third-party gets a portion of the revenue paid by you the advertiser. In fact, they can earn upwards of eighty percent. Consider when you have searched for an item or information on the web and landed on a website full of information; remember the ads that are on the page? These ads usually have something in common and complementary with the item or information you sought.

It is not uncommon for consumers to ignore the ads on the content network and this place is not nearly as valued as listing high on the search engine results page. When your ads appear on a content network property, do not be concerned – your ad is still being seen! In fact, your ad is being displayed and seen along side similar or complementary information to your product. Now, there may not be a high click through rate, but these searchers will most likely resemble your target audience and therefore, resemble your customers.