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Internet marketing has done a LOT of great things for businesses. This is especially true for individual entrepreneurs and marketers. People who once wouldn’t have stood a chance of going head--to--head with big businesses now finally have the same means for reaching gigantic audiences and tracking metrics. This has levelled the playing field and essentially enabled thousands of happy marketers to retire early to their own private islands (well, maybe a few).

Either way though, tools like email marketing, Facebook ads, Google ads, SEO, content marketing and more are a godsend for the small business.

The only problem? These tools in some way make things a little bit too easy. That’s especially true when you think of those ready--made business--in--a--box type offers. You know the ones: the ones where you buy a digital product to sell, along with your email sequence, your sales page, and more.

The issue with this is that while those systems might work well, the buyer doesn’t really understand how to use them. And as such, they don’t get the full benefit.

What’s worse, is that because we’re so reliant on all these “easy wins,” many of us have lost some of the most fundamental and powerful business skills.

In particular?

Talking to people.

That’s right: actually speaking to someone in a live and interactive manner so that you can listen to what they have to say and actually respond. And this makes ALL the difference.

Why? Think of it this way: when you try and sell something through a sales page (a single page that explains to visitors how great a product is), all you will end up doing is talking at them. You can use every psychological technique in the book to try and make your product sound great, but at the end of the day, this is a one--way conversation.

The same thing is true with email marketing, with advertising, and with just about every other tool in the internet marketer’s tool belt.

And that just doesn’t work all the time.

You might be lucky. You might write the perfect sales pitch that happens to perfectly tap into the way that the visitor is feeling right now. You might answer all their questions, and assuage all of their fears.

But then again, you might misread the situation. You might not realize that this particular customer isn’t that concerned about earning money. Or that they don’t like reading. Or that maybe they don’t like being spoken to that way.

Or maybe they have a question: should they get package A or package B?

Can you guarantee that X?

Because no one is around to answer their questions, they will leave. And you’ll never get the chance to sell to them again in most cases.

Compare this with an ACTUAL conversation. In an actual conversation, you still do your sales spiel. You still dish up all the facts and figures and explain why they should definitely choose your product. But then you open up the floor. NOW you have the opportunity to their questions. Or at least you just try and judge from their responses how they might be feeling.

If they’re into it? Great! You can double down on that strategy and really drive home the sale.

If they’re apprehensive? You back off. You try a different tact. Right there you’ve already kept someone who would otherwise have left.

If they have a specific question? You ask them what that is and then answer it for them.

And suddenly, you can turn a pitch that isn’t going so well around.

This is the power that any great door--to--door salesman has at their disposal. And it’s something that is lost when you use any kind of “ready made” sales pitch.
What’s more, is that it’s something that SO MANY of us have forgotten how to do –– simply because we haven’t had the opportunity or the need.

But what if we regain that skill and bring it right back?

Social messaging apps include the likes of WhatsApp, Facebook Messenger, Skype, and even things like Instagram DM.

These are not social networks, but rather tools that allow you to instantly contact and message a single person. You can then speak in real--time in a private setting.
A lot of businesses are still ignoring social messaging. Did you know that only 31% of users are using social messaging apps?

This is in spite of the following, extremely impressive stats taken from one popular chatbot site:

Facebook Messenger messages have an open rate of 50--80%

Facebook Messenger messages have a click--through rate of 20%, especially when using chat blasting

Facebook Messenger messages have a conversion rate of 3--5x higher than Facebook desktop ads

Facebook Messenger marketing costs 30--50x less than Facebook ad campaigns

The reason they overlook it is partly because they don’t know how to talk to people any more as we’ve already discussed, and partly because they don’t understand the value. Businesses want to send one message and reach thousands of people, they don’t want to spend time sending multiple messages to a single person.

And granted, if you sell pens then this might NOT be the right strategy for you. But if you sell expensive services, then you may well find that the time you put in is more than worth it.

Because selling in this way can help provide a number of MASSIVE advantages.

For one, it lets you respond to questions and adapt your sales technique in that dynamic way, just as we have already discussed. At the same time, it will also allow you to build trust and engagement with your buyers.

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Introduction

Are you sitting comfortably? Do you have a pen and paper to hand?

Great! Because we’re about to dive into some of the best social media marketing strategies that you never heard of. Any of these techniques can potentially help you to reach a larger audience and get more clicks, shares and likes. In short, this document can at least double the amount of traffic you get from social media.

Ready? Let’s go!

Number 1: Engage

It sounds simple but you’d be surprised how few brands and channels actually do this! If you want to get more people to follow you, then just be a little more active.

Like images by other creators on Instagram, comment on their posts and follow them. If you take a look at a large proportion of Twitter and Instagram accounts with 1,000+ followers, almost all of them also follow 1,000+ people!

The key thing to recognize here is that social media is a communication tool first and foremost. This is what the platforms are designed for, and so it’s a HUGE aspect of your strategy to omit.

Just as important is to engage with the community on your own posts. When someone comments on your picture on Instagram, make sure that you respond to that comment. This is important because it makes that person feel valued. They are now more likely to comment on your next image, and much more likely to hit LIKE.

Over time, that means your images will gain an exponentially larger number of likes, which will mean they show up more in the discover tab and elsewhere. In other words, it is by nurturing that community that you will lead to a huge amount of growth over time.

Number 2: Make Video

On nearly any social media platform, taking time to create video can help you to stand out and gain much more traction.

This isn’t quite so easy. Video requires a certain amount of equipment, knowledge and skill. But that’s precisely why it is crucial for social media success.

Video’s first advantage is that it allows you to communicate more directly with your audience. But not only does it give you a platform where people feel they get to know you, but it also elevates your status thanks to the high production values on display. This is content that you couldn’t have just put together in your Mum’s basement, and it suggests you’re a professional that knows what you’re doing!

High quality video also allows you to convey a huge amount of emotion and feeling – something as simple as adding the right background music can make a video that much more inspiring, epic, or exciting. The result is that people will really remember the videos you post and will be moved to visit your website, to buy your products, or to otherwise investigate your brand further!

If you don’t know how to make amazing video, the good news is that you can fake it. If you sign up for a site that provides free stock video and music, then hire a video editor, you can make amazingly inspiring mash-ups that communicate ideas and feelings and drive sales. Check out the YouTube channel “Shots of Awe” to see how this could potentially play out.

Number 3: Go Live!

When social media marketing began, it was a lot easier. That’s because fewer people were doing it and this made it much easier to stand out.

Now everyone has a social media page and getting noticed is much more difficult. But the new kid on the block is live. Going live on Instagram or Facebook is something that social media platforms want to push and that few creators are getting involved in. So, if you can find the time and energy to give it a go, you might just that your whole audience is notified and you can make a big impact. Plus, they get to talk to you directly – which transforms the way they see you!

Going live is particularly effective because most platforms actually notify followers when someone starts a live feed. This means that you can jolt your audience out of whatever they were doing that day in order to come and hear what you have to say!

There are a huge number of types of content that lend themselves particularly well to live streams. You can create a live feed of something you’re working on, you can create a live feed to share an idea that just came to you, you can create a live feed of an event or a location. This is also a fantastic way to review a product, or to run a Q&A!

Number 4: Network

This is absolutely crucial. You must network if you want to succeed and surprisingly, the best way to do that is by networking in person. Go to events, speak with people and make real connections with people.

This might sound a little confusing, seeing as you are likely an “online” kind of person. But the truth is that most influencers don’t want to hear from you. If you send a message to someone with 100,000 followers, your message will be one of 1,000 that they received that day. I’m not joking!

So how do you stand out? Some blogs will recommend that you make lots of posts on their posts, that you be persistent… but it’s a lot of work with no guaranteed pay off.

But if you MEET the person face-to-face, then they will form a lasting memory of you and you can pitch them your ideas and your brand. And that can be extremely powerful.

NOW they will be much more likely to give you a shoutout, or to share something you posted! So go to networking events if you can, or even hire those influencers if they offer a face-to-face service!

Number 5: Climb the Ladder

So the best growth hack for influencers is to find other big influencers to work with. This way, you not only gain free exposure to their audience, but also endorsement from names that people in that niche already trust. This is MASSSIVE.

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Getting what you really want from life is easier than you may think. The main reason that you don’t have the things and people that you want in your life right now is completely down to you. Your behaviors have not supported you to reach out and grab those things that you really want.

There are many successful people in the world that have everything that they want. Most of these people started from nothing but they had the traits to succeed. In this valuable report we will show you the 15 that you need to adopt to be like these people and get what you really want.

It is going to take some time and effort on your part to adopt these traits and practice them regularly. There is no overnight miracle here. But after a short time of developing these traits you will see your life start to transform for the better. After a while all of the traits will work on autopilot for you.

So make a commitment right now to adopt all of the traits of successful people we show you in this guide. There is nothing difficult here but you will need to practice regularly. Let’s dive right in!

Nothing kills dreams more than negativity. Negative people focus all of their energy into complaining about their life and how it has been so unfair to them. They will never try anything new because they believe that nothing will work for them. The outlook on life is completely black and they will bring down all that meet with them.
We all have negative thoughts from time to time. Some people have a lot more negative thoughts than others. Over time this negativity eats away at them and they become a total pessimist. A lot of people are neither optimists nor pessimists and do not do much with their lives.

What we want you to do is to make the transition to an optimist. An optimist is someone that sees the positive side in things. If they fail or make a mistake they see this as an opportunity to learn and not condemn themselves as a total failure. They look at opportunities that come their way in a positive sense rather than a negative one.

This doesn’t mean that as an optimist you just believe everything. If you see an opportunity then you need to think “this could work for me” and then look into it further rather than take the pessimistic view of “this will never work” and cut it off completely.

So start off by looking at all of the positive things about your life. If you have made mistakes in the past (we all have) then think about what those mistakes taught you. There are many people that are very successful in their life and if they can do it so can you.

Most people are afraid to take risks in their lives which is why they don’t have what they really want. They work jobs that are well within their comfort zone and wouldn’t even consider going for a job that they were not familiar with.

Now we are not suggesting that you need to be a crazy risk taker and potentially lose everything that you have. But you need to take on board that if you start something new you will need to make the right moves to be successful with it. The chances are that you have no idea what some of those moves are right now –– but you will take the risk because the rewards will definitely be worth it.

What we recommend that you do is to take calculated risks. We are not advocating pure gambling here on the throw of a dice. A calculated risk is where you weigh everything up and decide that it is worth speculating because most things seem to favor success.

As an example consider investing in real estate that you will rent out for a monthly passive income. You need to look at different properties and assess the risk. Are the properties in the right location? Are they in good condition? Are there similar properties with paying tenants in them?

So we are encouraging you to take more risks but think them through before you take them. Push the boundaries of your comfort zone. There are always ways to achieve things and you can learn virtually anything online these days.

Whatever path you choose to get what you really want there are going to be barriers and problems that you need to overcome. You are going to make mistakes and some of these could be costly. When these things happen you need to have the mental toughness to keep going and not give up.

Remember this “you only fail when you give up”. If you keep going with your goals then you have not failed. You may have had some setbacks but you had the mental toughness to stand up again and keep going.

If you have a history of giving up on things in the past then you will need to work hard to develop this trait. When you feel like giving up think about why you are doing this thing in the first place. You want a better life for you and your loved ones so if you give up now you will not achieve this.

Other people may try to influence you as well. Close family members and friends may tell you that you need to give up because they are concerned about you. You need to be mentally tough and thank them for their concern but carry on regardless.

This is linked to being mentally tough –– in fact the two go hand in hand. Successful people have the persistence trait. If they don’t know how to do something then they will work tirelessly until they do. They will learn it themselves or find someone else that has the skills to do what they want.

People that lack persistence are easily distracted and will give up when the going gets tough. The persistent person never gives up and believes that there is always a way. So we want you to adopt this thinking in your life. When you are up against it always believe that there is a way to move forward.

Persistence has won wars and hearts, created multibillion dollar companies and won gold medals at the Olympics. What’s not to like about persistence? There is no magic wand to wave to make you more persistent. Just practice and then practice some more.

When you are resourceful you have the belief that you can get anything done. If you don’t have the money that you need to get something that you really want then you find ways to do this. If you don’t have the skills to achieve something then you learn them or find someone who has those skills.

A resourceful person can solve any problem. They do not have all of the answers but they can find out anything and get anything done. They have a network of contacts who will help them out. They know where to go to find the answers to any question.

Again resourcefulness is all about moving forward and not giving up when you are faced with something that you don’t know how to fix. You can give a resourceful person the minimum of resources and they will make things happen. If you are not resourceful then no amount of resources will make a difference.

So practice being resourceful every day. When you are faced with a problem that you don’t know the answer to make it your mission to find that answer. If you don’t have the resources that you need to accomplish something then do whatever you need to do to borrow them etc.

If you are trying to achieve a challenging goal to get what you really want then it is very likely that you are going to need the assistance of others. The ability to network with other people is a very good trait to have because you can find all of the people that you need to achieve your desires.

If you are going to start a business then you will need customers. When you are a good networker it is a lot easier for you to find customers. Even if you have an online business you can still use your networking skills in different online communities to find new customers.

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Introduction

Mastering anxiety might not seem like an easy task, but it is possible. Whether it’s a matter of eliminating anxiety or simply managing your stress, you have the opportunity to put in place a plan to deal with everyday anxiety, and you can learn how to overcome anxiety.

To do this, it’s essential to find out what works for you and persevere. The path will not be linear, and it may be a long one. Besides, you will need to be actively involved in your anxiety reduction plan, and not wait for the solution to come only from some medication or an outside person.

At the end of this process, you may still have a small amount of anxiety left over. However, you will be able to live with it! All of this opens up beautiful perspectives and lets you hope for a better life.

Eliminating your anxiety means making sure you get back to everyday life while saying goodbye to anxiety and feelings of uneasiness. The disappearance of the symptoms should not be your main objective, and it should be to eliminate it definitively. It is this difference that will keep you moving forward in the long term. Because yes, overcoming anxiety is a work that requires patience and rigor.

Here are the five steps that will lead you to your goal.

Step 1: Changing Habits

Adopting new habits is critical to start your journey to eliminating anxiety. You will find a few ideas here and feel free to add some of your own.

Adequate Sleep

There’s nothing like a good night of sleep to regulate the mind and the body. Why is sleeping so important for managing anxiety? Because rest has the power to determine your mood. Deep sleep allows you to recover physically, while REM sleep will enable you to assimilate the events of the day and better manage your emotions. A sleep-deprived person tends to be more anxious, more emotional, to anticipate the worst, and to see everything in the dark. It’s a matter of common sense, and researchers have also proven it. Studies show that lack of sleep affects areas of the brain dedicated to the regulation of emotions and promotes anxiety. If you feel exhausted, don’t hesitate to go to bed very early for a few days. If anxiety makes you sleepless, adopt new habits to help you fall asleep. And get back to a good night’s sleep.

Keep a Journal

Even if your anxiety seems to have no particular cause, it often has a trigger. Try to find out what makes you anxious during the day. Get a nice notebook and keep a diary in which you write down your feelings experienced during the day. As the days go by, you will be able to make systematic comparisons between symptoms, intensity, and triggers. The trigger may not necessarily be the root cause of your anxiety, but identifying the trigger will help you trace back your discomfort and better understand your emotions. This diary is a good basis for establishing cause-and-effect relationships, and for starting to work on yourself.

Make Time for Relaxation

If you are feeling very anxious and distressed, do not hesitate to do a breathing exercise, a relaxation technique, or simple stretches. These exercises help you relieve your symptoms and manage your anxiety to the best of your ability! They force you to settle down, calm down, breathe, and oxygenate. Remember that it is important to allow yourself some time to relax during the day, even at work. Learning to breathe is one of the most important things you can do to overcome your anxiety symptoms.

Step 2: Reconnect With Nature

Nature is healing. Being in frequent contact with nature is beneficial in the fight against stress.

Create a Garden

Don’t hesitate to start gardening, whether you live in the country or the city. If you’re an urban dweller, shared urban gardens will allow you to enjoy the joys of nature. You can also create your vertical garden, along a wall, or your tiny garden, in planters, on your balcony or window sill. Some plants can even be grown indoors.

Go for a Walk in the Forest

If you have the opportunity to go for a walk in the woods, you should know that many studies show that walking in the woods has a positive effect on mood disorders. It not only reduces stress and anxiety but also reduces heart rate and systolic pressure. In short, effective anxiety treatment and very natural!

Open a Window

If you wake up feeling anxious, opening a window is your priority! Take the time to open a window as soon as you wake up (or better yet, go out into your garden) and breathe the fresh air, even in winter. Oxygen will help you dissipate your feeling of discomfort and make it easier to face the early morning.

Bring in Nature

Imagine a living environment where everything is “green, calm and pleasure,” a cocoon where you can relax and feel at peace. Your home is the place where you recharge your batteries and prepare to face the outside world. Don’t hesitate to have plants or a green wall that will remind you of nature.

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If you are not feeling content with your life then it is likely that you do not know what your true purpose in life is. Without this you will not be focused on the things that make you truly happy. You will either drift through life or find yourself stuck.

In this short and powerful report you will learn why it is so important for you to find your WHY and provide you with the 12 questions to ask yourself to uncover it. We urge you to read every word of this report and take action to create an inspiring WHY statement that will drive you forward and provide you with total fulfillment.

People always do things for a Reason

There is a reason behind everything that you do. You may not realize this but it is true. Most of the things that you do every day are on autopilot such as brushing your teeth and taking a shower. You don’t think about these things you just do them.

But behind all of your actions is a reason. You brush your teeth and bathe each day because you do not want to smell bad and be dirty. You make the journey to your place of work each day because of the reward you receive and what it means to you and your family.

OK these things are obvious but it is not always. As human beings you are aware of WHAT you do and HOW you do it. The WHAT part is usually obvious and the HOW part is something that you have learned over the years.

The most difficult thing to understand is WHY you do the things you do. Most people will do things that they don’t want to do and accept this as part of life. For example there are plenty of people that work a job that they hate.

They do this because they feel that they have to. These people do not have the confidence in themselves to find a better job. They are happy to just drift along taking anything that they can. The trouble with this is that they will never be fulfilled.

How to Attain Fulfillment

The only real way to attain fulfillment is to understand what your true purpose is in life is. Once you know this you will be able to set goals that allow you to attain fulfillment. Don’t get sucked in to all of the nebulous questions around such as “why are we here?” and “what is the purpose of life?”

These questions are likely to conjure up negative thoughts in your head. We believe that all individuals create their own purpose in life. There is no “one size fits all” answer to the question “what is the purpose of life?” You answer that question in your own way.

Your mind is a very powerful tool. Use it to your advantage to determine your life’s purpose. Where are you in your life right now? Your previous thoughts are responsible for everything that you have or don’t have in your life right now.

6 Powerful Reasons why you should Write a Personal WHY Statement

When you have a personal WHY statement that you have given a lot of thought to and committed to your life will change for the better. The most important reason for creating a WHY statement is the clarity that it will provide to you.

When you have this clarity you will be able to focus on the things that really matter to you. It will provide you with a future blueprint for your life. Your WHY statement will reveal your true purpose in life and the values that you hold dear.

It is not going to be easy to write a strong and compelling WHY statement, but you can do it and you must do it. Once you have your WHY statement then you must live by it every day as this is the fastest way to fulfillment.

Your WHY Statement determines what you want

The reason that a lot of people fail to achieve goals that they set is because they do not really want to achieve them. If that sounds crazy then please read on and we will explain. When you know your true purpose in life you will be able to set goals that align with this.

As soon as you have a WHY statement that you are truly happy with then it will be straight forward for you to set related goals and be motivated every day to achieve them. When you know what you truly want from life you will do everything to achieve them.

Improved Focus

It is very easy to get distracted in the modern world. Although the Internet is a wonderful thing, it can steal your time like nothing else. If you do not have a clear focus in your life then it will be easy for you to become distracted. Other people can influence you to set goals that you are not truly committed to for example.
When your personal WHY statement is complete you will be certain about what you need to do next. You will have total focus which will enable you to prioritize the things that you do to achieve goals that align with your WHY statement.

Your Decision Making will improve

The clarity of a compelling WHY statement will enable you to make better decisions in your life. All decisions, both small and large, are covered here. Without true clarity in your life it is more likely that the decisions you make will not be the best ones.

You will consider all of your decisions against your WHY statement. Internally you will ask yourself “is this a good choice for my life’s purpose?” and then be able to instantly decide the right thing to do.

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Introduction

Your personal power is all about having self-confidence and be able to be your true self in all aspects of your life. From the time we are born, we will be raised to be a version of ourselves that please others. Whether it comes from the way, you interact with your family or how you were taught in school. We learn to put a mask on and be an actor in our life.

Unfortunately, that behavior will not lead you to be happy and live a fulfilling life. With commitment, vulnerability, and curiosity, you will be able to be the best version of yourself and put away the mask that you’ve to wear for much too long. Are you ready to claim your power?

Then let’s start with this 5-step guide!

Step 1: Assess Yourself

Have you ever felt like your behavior and the way that you held yourself varied depending on who is around you and where you are?

We tend to play a different role when we are with individuals that we want to please or want to make sure that they like us. For example, you might behave in a completely different way if you are at work or with people you just met and want to be friends with them. We tend to be ourselves when we are at home or with childhood friends. That is when we let our guards down and become more vulnerable and less worried about how others might perceive us.

The following questions will help you identify which area of your life you are the best version of yourself. The answer is yes or no, pick the answer the closest to how you feel (mostly yes or mostly no).

Business, Career and Professional World

YES
NO

Are you satisfied with your work?

Do you get along with your colleagues?

Do you know what you want to do for work?

TOTAL:

Love and Romantic Relationship

YES
NO

Are you experiencing happiness in love?

Do you feel like you can be yourself in a love relationship?

TOTAL:

Family

YES
NO

Do you feel like you have a connection with your family?

Can you be yourself around your family?

TOTAL:

Friends

YES
NO

Do you trust your friends?

Would you say that the level of “give and take” in your friendship is balanced between you and them?

TOTAL:

Acquaintances and Neighbors

YES
NO

Do you stay true to yourself when you meet new people? (Meaning you don’t change your demeanor.)

Are you honest with yourself when you meet someone new that you don’t like? (Meaning you don’t try to convince yourself that you need to give them a chance.)

TOTAL:

Self

YES
NO

Do you appreciate your physical body?

Would you say you have healthy self-talk?

TOTAL:

Compile all the “yes” and “no” from each section. TOTAL:

The more “yes” you have, the easier it is for you to be yourself. The goal is to be your true self in all spheres of your life. Based on that quick survey, which area of your life has more “NO”? Keep that in mind; we hope that by the end of reading this book, you are more comfortable being yourself in that area of your life.

Step 2: Explore Your Internal Reality

In the previous step, you’ve learned a little bit more about yourself in various situations of life. Let’s continue on this journey to honesty and discovery. Being dishonest is one of the most common mistakes we make in life that keeps our power at bay.

It takes a long time to realize that the external world is a projection of what is happening internally. Since the external world is a pure reflection of us, it can give us a lot of information about ourselves when we take the time to observe and be aware. But we have to take the time to reflect and be honest about what we truly feel inside.