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Getting Content

This chapter is meant to act as a guide for helping you create content for your site. You will also learn some of the secrets of the trade when it comes to “content acquisition” that allows you to add content to your site that you didn’t even write yourself.

Let's say you have decided to start your first article for your Content Site site. You have decided to make it a general article, an overview about parrots. You have two options here. You can do up an outline, do the research and write it yourself, or you can use an article directory.

An article directory is, in plain English, a source of well-written original articles that are free for the printing on your web Content Site. What a time saver! Here's an example of a parrots article from an article directory that you could use on your parrot Content Site. This will give you an idea of the quality and detail of articles you could source for your site.

You will notice the article has a good overview of some of the areas you wished to cover in your map. A word about article directories. With some of them you cannot alter content and must use all links mentioned in articles. You must also leave the author's name on the article. This may work for you so long as it is a quality article, as your whole point is to provide good parrots information for your parrot Content Site site.

Before we continue, here's another suggestion for article content that you do not have to write. You can source private label rights articles from writer's groups who specialize in writing good, stand alone pieces for web site publication. Generally a "package" of articles is 25 on a variety of things relating to your chosen subject. For instance, you could source a package relating to parrots, and get everything from training to speak to care for the senior parrot.

Private Label rights articles do come with a price tag, but are not horrendously expensive and may be well worth considering. For instance, if you join a PLR club you can get hundreds of PLR articles for as little as 15 cents or 20 cents each. Also, with these articles, you can alter them in any manner you want.

Example starts here:

I have a 6 yr old Senegal parrot that I hand fed. My Senegal is named Sunni and he has a vocabulary of about 6 words. He can imitate many noises such as, the microwave, smoke alarm, running water and telephone. He has a sweet little personality and has bonded very well with me. I am able to handle him anytime, day or night, and he has only bitten me once when he was a few months old. He will let others handle him, but has bitten on quite a few occasions. Most Senegal parrots are as friendly as Sunni. I have learned alot about parrot feed and nutrition while caring for my Senegal parrot.

The most important thing in raising a parrot is their nutrition. Most people are led to believe that a diet of just seeds is adequate for these birds, but it is not. In the wild Senegal's will eat different foods such as fruits, vegetables and nuts. I feed a variety of foods to keep my senegal parrot healthy. His main diet consists of commercially made parrot pellets. There are a few different brands of pellets out there is different shapes, colors and flavors. Some parrots will take to one kind and not another. Check out this website Caring for a Senegal Parrot for a list of companies that sell parrot pellets to get free samples. Care must be taken when switching over from a regular diet to pellets. You should only change their diet about 10% each week.

I supplement my senegal parrot's pelleted diet with fresh fruits and vegetables. Avacodos and chocolate are POISONOUS to parrots and should never be fed. Sunni's favorites foods are grapes and apples. It is very interesting watching a parrot eat a grape. Sunni "unzips" it with his beak, sucks out the inside, and drops the skin. This also keeps him pretty busy. Parrots like to "forage" for their food so it is recommended that you put bowls in various positions in the cage.

Senegal parrots are drawn to colorful foods and also like things in different shapes and sizes, so experiment!! You can cut up carrots into sticks or squares. Some birds will only eat cooked or steamed veggies and some like them fresh. I like to stick some broccoli in his cage bars and make it look like a tree. Sunni has a blast picking through it!

Noodles and grains are also good for parrots. I do give him meat every once in a while and he eats that heartily! I feed corn bread, wheat bread, whole wheat or white noodles, and white or brown rice. An easy way to get a parrot to eat some veggies is to puree them in a blender and use the liquid with a little water to make a batch of cornbread according to the box directions. I cut these in little "bars" and freeze half for easy thawing.

Seeds and nuts are an important part of a parrots diet, but should be given in moderation as treats since they are high in fat. They love sunflower seeds! I also give some spray millet as a treat. I have also purchased some treat dispensers for birds where they have to work a treat through a maze before they can eat it. It is very important for parrots to stay busy and not get bored as they tend to develop bad habits such as feather picking.

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Investing in websites is a process that allows any savvy user to make a sizable profit. The process should be three fold: invest in flipping, parking and developing websites. The better you can do at this, the more likely it is for your business to do very well, without a lot of long term commitment.

Consider the different ways to invest in domain investing, or website investing.

1. Invest in website flipping: Here, you will purchase a domain name and start to develop the website. Once you have some level of secure footing, you then sell the website at a profit.

2. Invest in domain name parking: Here, the website owner registers a domain name. Then, with very little cost, they do nothing more than sit on it and try to sell it to those that may be interested in buying it.

3. Invest in website development: Purchase a domain name, work to establish the website and then hold on to it and profit from it.

In each of these situations, there is profit to be had. Domain name parking offers the lowest potential returns unless you have a very in demand type of domain name that a company feels they must have. Investing in a website and then flipping it is a great way to turn a profit, especially if you know how to set up a website fairly quickly and what it takes to get the Internet marketing going on it. Finally, owning and developing a website is the largest profit maker because the long term benefits far outweigh the short term selling in either of the two prior options. Yet, the profits may be well off into the future.

Some Internet marketers use all of these methods and they do so very successfully. As your business grows, you too can make decisions later about how you use it. For example, you may find that you purchased a domain name and built a website you planned to own and run for some time. But, in a few months, the website is going strong and in turn you have an offer to buy it that you simply could not refuse.

In all scenarios, the goal is to find and secure a website that will work for your goals. The development of that website hinges on the same factors as any other would.

You'll need to develop a website that offers good information, good keywords and is a domain name that's attractive. Depending on the extent of your goals with that domain name, you'll want to build a successful website that people will want to own.

In this book, we'll take a look at what each of these areas can offer to you. We'll also talk about how to get started in each one. For many Internet marketers, even those that are just starting out, these are the foundations of success in their business. This is how they make a sizable amount of money month after month.

2DOMAIN NAME PARKING

The first and simplest form of making money from website investing is through domain name parking. Here, you have the ability to make an investment for very little, usually just a few dollars. When you park a domain name, you simply secure the domain's use for another time's use. It can also be done to redirect traffic or for resale.

For example, perhaps you have come up with a fantastic website name and you wish to hold on to it before anyone else can snatch it from you. To do this, you simply purchase the domain name and it will sit there, usually with an "Under Construction" page up. The site may also be, "Coming Soon…" There is no deadline to developing the website. There is only the cost of renewing the domain name each year.

Those who determine they want to keep the domain name after the first year can renew it and start developing the website. This is a great way to finally get your website up and serving your purpose. You will then need to pay for hosting of the website at the point when you will develop it. This will include purchasing enough space for the site. At the time the website has hosting, it no longer is a parked website.

On the other hand, you may find it helpful to use as a redirection page. For example, if you have a Yourname.com domain name, you may also want to purchase a Yourname.net domain name. Then, use the second page to direct traffic to the first page, in cases when people type in the wrong address into their navigation bar.

To make a profit selling a website, you may also want to consider domain parking. In this instance, you will park the website to simply hold on to the domain name. For instance, perhaps you have come up with a fantastic domain name you know a company may want at some point. You purchase it and park the website (meaning you don't even pay for website hosting for it.)

Then, you resell the domain name (at a sizable price, of course) and make a profit from it. It was very common for Internet marketers to do this type of transaction back in the early years of domain names, but it still holds true today. Many businesses use this method as a method of increasing profits solely based on keywords and niche topics.

COMPARING IT TO REALESTATE

How does domain name parking actually make you money? Compare how it would work in a general real estate transaction.

With domain name parking, you are simply purchasing the land that someone may need at some point. For example, there may be a field out nowhere in particular that is open, filled with grass and rolling hills. Right now, it does not do much and doesn't have a lot of value. But, you notice it is just a few miles from a developing city. By purchasing it now, when the price is low for it, you can resell it later at a higher price simply because you were in the right place at the right time.

Domain name parking is quite similar. There is very little to invest, just in purchasing the domain name. There is also very little to do with the website once you purchase it except hold on to it. Some Internet marketers will use it for Adsense, or other advertising, but unless the site does get a lot of traffic (especially if the traffic is not consistent) it is likely it won't rack in too much money.

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UsingReviews To Cash In With Affiliate Marketing

Writing reviews can put some serious cash in the bank if you make it work for you, 24 hours a day 7 days a week.

I want to teach you to focus on ClickBank’s marketplace as your source for content and cash when writing reviews for your blog. There are many excellent reasons to do this – both for your readers’ sakes and for your own affiliate marketing success.

For one thing, ClickBank product quality can vary widely. People need a “guide” to get them safely past the duds to find targeted products they really need. Anyone who can deliver rapidly becomes an “authority” – which is the fast track to turning yourself into a sought-after super affiliate.

In order to do this, however, you need to know how to get past those duds yourself.

I cover more than just blog posts as a review delivery method in the report you are reading now. You can use other media too, to bolster your efforts, and that’s just one of the topics I cover, too.

You’ll need a checklist of all the ingredients to include in a review, in order to generate click-throughs that lead to sales. I don’t stop there – I break each element in the checklist down to make sure you don’t miss a trick. As you read you’ll find out tips like:

1. 4 different but equally effective methods of creating that all-important review post headline
2. A simple way to get your readers to relate
3. How to handle images – where and how to place them (and when and why you should)
4. 3 ways to provide “proof” – and the way to tell your readers how the product you’re reviewing works, without spilling all the creator’s secrets

Mind you, one of the biggest complaints about ClickBank affiliate marketing lies in finding the right products, yourself! I’m going to share my easy, foolproof ClickBank product research secret – it’s simple, instant and it won’t cost you anything, unless you choose to upgrade (and you really don’t have to, at all!)

It also includes my 9 secret strategy tips – such as creating backlinks within your own site, to your own archived content, to dramatically increase your review site SEO!

If review blogging is something you’re just getting started in, why not specialize and give ClickBank review blogging a try. Clickbank Blogging

The Most Important Component of Affiliate Marketing

Reviews are said to be the most important component of affiliate marketing. There are some subtle and not-so-subtle reasons for that.

1. People like to feel you’re in their “corner”. When an affiliate marketer takes the time to nurture the members of her niche, solve their problems and look out for their interests, each member comes to trust the person who does good things for them – and consistently helps them succeed.

How do you do all these good things?

By finding them exactly the product they need to solve this week’s problem or enhance their lives (or even just their hobby). You do this by focusing on their problem, not on the product. Strange as this may sound.

After you’ve showed them the pros and cons of a product, directing them to your affiliate link should feel as if it’s almost an afterthought, or – even better – as helpfully supplying the exact way to do what you’ve just been talking about.

2. People don’t like being “sold” to. Nobody likes to be manipulated, and that’s what the old-school style of aggressive selling amounts to, in most people’s minds today. When you’ve shared a secret method of making money with your reader, it should feel as if you’ve truly shared a secret method, and helped them in the process.

This level of service is what online readers demand nowadays. Yes, “in your face” selling still works – but at the cost of your credibility, if your skills aren’t quite at the level of Billy Mays or Anthony Sullivan. You’re seen as the next best thing to a carnival hawker; and while these people do a unique and mesmerizing job and that comment is not meant to judge them, there’s a reason most of them end their days as carnival hawkers, still living on a shoestring; and not living next door to another celebrity or otherwise enjoying their particular dream lifestyle. Clickbank Blogging

But there’s another, far simpler reason to avoid “hard sell” techniques, and it has nothing to do with your customers: Most affiliate marketers just don’t have the “hard sell” personality. They don’t enjoy manipulating and pushing people into buying. They actually enjoy finding products people rave about. And all of us love a good paycheck – one that allows us to comfortably live the lifestyle we’ve chosen, taking care of people we love. Writing reviews is a perfect way to:

• Recommend products you’ve tried that really work
• Show people how to solve a problem
• Make a connection, and enjoy a relationship with your readers

In fact, affiliate review blogging embodies this softer sell, service-based method of selling – as well as helping you comfortably maintain your integrity and ethics.

Amanda’s Secret

Years ago, I had an opportunity to watch a friend at work in a “tack” (equestrian supplies) store. This happened on a busy Saturday, and it was a revelation to see how patiently and helpfully she matched customers and their horses with the right saddles and bridles. By patient questioning and listening, she focused on the areas of horsemanship each customer indulged in, taking into account their budget, and what would give them the best performance and comfort for their needs. She repeated the same focused, patient procedure for Western boots, specialty horse feed, hoof products, supplements, riding apparel, hoof picks and English safety-approved helmets, too. No product was too “small potatoes”, if it would help her customer and his horse enjoy a better equine experience.

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Cashing In Selling Downloadable Digital Products On Your Website

1 Why Information Products?

If you have been pulling your hair out looking for a way to make money online, the search is over! One of the easiest ways to make money is by writing and selling information products in electronic book form. This is the ultimate product for online sales, simply because the potential is enormous!

An electronic book, as you may already know, is not a traditional book that you can turn the corner of one page down to mark your place. (Yes, I am guilty of that!) It is a regular computer file, no different from the hundreds of other files you may have on your hard drive except that it is structured to look and read like a traditional book. You can either read an electronic book on the monitor of your computer, or print it out so that it is portable.

An electronic book can be viewed on any type or brand of computer. You can send them as email attachments or download them from the Web. Electronic books are extremely versatile! They take up very little room on a hard drive. Some people have hundreds of eBooks on their computer – a library that they personally chose.

Digital self publishing

Digitally self-publishing an eBook is quite different from publishing a traditional book. With a traditional book, you have to pay the costs of any printing yourself if you choose to self-publish. Then, if the book does well and you need to reprint, you have to pay those costs again, which eats into your profits. If you have the goal of having your book published the customary way by a big-name publishing house, get ready for a long wait.

First, your book has to be approved. That can take a year or more, if it happens at all! Most people who have the dream of publishing their book have a folder full of rejection letters to show for their efforts. If by chance your book is approved, it is not published right away. There’s a wait for that, too. All told, it could be several years before your book hits the market, and even more time before you see any profit from your labor!

There are no printing costs, and very little waiting time involved with publishing an eBook. Statistics show that eBooks sell better than audio books and paperback books, and information eBooks sell best of all.

What makes information eBooks such a special product?

- Information is extremely profitable.
- There is an unlimited quantity of information in the world today.
- Information is easy and inexpensive – close to free at times - to deliver to your customers online.
- Any information produced by you in written form for your eBook is yours. You own it fully and control where it goes.
- Information that is new to people, or presented to them in a new manner will have very little competition.
- Your item is different from anyone else’s because you wrote it! (It goes without saying here that you can’t copy someone else’s work and try to pass it off as your own!)
- Information lends itself quite well to cross-selling, a type of sales technique where you would offer a more profitable product at the same time you are pitching your main information product.
- Cross-selling can make even more money for you. Selling a product that goes well with the theme of the information product can double or even triple your profits sometimes. Say you wrote an eBook on dog training. If you offered training collars, leads, clickers, and other items used in your book on the same web site, your customers would be quite tempted to buy them. Consider cross-selling as a way of offering accessories to your eBook. Often, an eBook is given away free with the purchase of an item in order to entice the customer to buy the higher priced products.
- Information also can be used in up-selling. This would be when you had two versions of your eBook – a regular version that sells for one price, and a “deluxe” version with more information that sells for a higher price.

There is really only one product in the world that can meet all of these criteria that are listed above, and that’s an information product.

What are Information products?

“But what exactly are information products?” you may be asking. “Where do I get all this information from? I’m glad you asked that question! Information products are one of my favorite things, simply because there are such a variety of subjects to write about! An infinite number, really! Let me explain to you just what an information product is.

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Chapter 1 - Radio Shows

What Free Talk Show Services Are Available

I am only aware of 2 FREE Talk Radio Services currently available:

1. TalkShoe
2. Blog Talk Radio

Here is a basics comparison chart for your convenience:

Feature TalkShoe Blog Talk Radio
Free Service Yes Yes
Host Control Panel Yes Yes
Maximum Callers 300 Unknown
Host Video Tutorials Yes Yes
Timely Support Replies Yes Yes
FAQ’s Yes Yes
Special Equipment
Needs
None* None*
Instant Episode Yes No
Remote Broadcast Yes No
Widget Players Yes Yes
Upload Intro Music
Clips
No** Yes**
Show Auto Recorded Yes Yes
PodCast Friendly Yes Yes
Recordings Archived Yes Yes
RSS Feeds Yes Yes
Play On I-Tunes Yes Yes
Software Required No*** No***
* Some additional equipment can be helpful and will be listed later.
** For TalkShoe there’s a work around for intro music – listed later.
** Additional audio editing software can be helpful – listed later.
Before The Pros and Cons Of Each

Please understand these systems are free. This is the Internet we are talking about and the Internet is far from perfect as you well know. Both TalkShoe and Blog Talk Radio (BTR) will occasionally have technical issues that can be troublesome. However, when hosting on these systems, understanding your shows are not costing your $100.00 to $1,000.00 each to produce. They are free.

You can take a look at each system’s Forums and see that indeed there are issues with each. However you will find far less complaints regarding technical issues on TalkShoe’s Forum than you will for Blog Talk Radio’s Forum over the last 30 day period. This may change, but as of this writing, that’s the way it stands.

As well it has been my experience that TalkShoe out performs BTR on the technical front. I have interviewed 5 talk show hosts from BTR and TalkShoe. Both have their reasons for sticking with the system they are with.

TalkShoe Live - Pros and Cons

I simply have not found many “Cons” worth mentioning with the TalkShoe service as an I-Talk Radio platform. The only major thing I can see as a needed feature is the ability to upload intro music clips to play at the beginning and end of your show or show segments. There is a work around for that issue I will discuss later. The one minor thing that is somewhat of an issue for me has nothing to do with their I-Talk Radio platform but their website. It is slow because it runs a ton of flash and push navigation which slows down FireFox quite a bit and IE not quite as much. However, if you download and install the new web browser from GOOGLE called “Chrome”, the slow website will not be an issue.

Download Chrome > www . google .com/chrome

Blog Talk Radio - Pros and Cons

Outside of the technical issues that for now seem to be more frequent and troublesome than TalkShoe there is not a whole lot to say. Most users I’ve talked with are content to stay with BTR having gone through periods of more than less technical issues and those periods of more issues have come an gone. One of the features I do like that TalkShoe does not have is the ability to upload music intros for your shows. It just gives it a little more of a professional feel to your show. The pages on their site load quicker than TalkShoe’s which is good but they don’t even have a “Site Map” page like TalkShoe does. That kind of navigation interface would be very helpful on the BTR site.

Paid Internet Talk Radio Studio Services

If you have a Rolls Royce budget you can have the best of the best at WsRadio.com where they are heavy on professional production quality. But their Turnkey solution will cost you $500.00 for 1 show monthly up to $1500.00 monthly to do 1 show weekly.

You also have to go to their studios to do your show live or record it at an affiliate radio station studio and send in the studio quality recording to WS to be aired. WsRadio.com does offer a free audio tutorial available on their site about the merits of having your own talk radio show but while it is interesting, it is actually just a pitch to sell you their $3,200.00 training course to learn how to become a professional talk show host. A bit pricy for my blood, but like I said, if you have a Rolls Royce budget, this may be your ticket to the big time in a hurry.

While WsRadio does boast of a 3 Million people listening audience the likelihood of any of those listeners having an interest in your niche is debatable. Their talk show roster includes companies like: Price Waterhouse, Ebay Radio, Comrix and other big corporate accounts.

While this type of paid talk radio show hosting has all the Pros, there is a Con. They only have 4 incoming lines for callers. There is no chat session available to you during a talk show and no way to cue questions from callers. Everything is handle on a first come first serve basis and all callers over the first four get put in a cue listening to MUZAC. Not exactly what I would call totally interactive the way TalkShoe is.

There are other paid Radio Talk Show host services like BBS-Radio you may want to take a look at. Their prices are considerably less than WsRadio but the primary point of this guide is to tell you how you can make money hosting your own talk radio show without having to spend any money.

BBS Radio Pricing for comparison:

BROADCASTING OPTIONS:

- prices are per broadcast hour -
$59 — Station #1 & 2 Live 1 hour per week
$55 — Station #1 & 2 Live 2 hours per week
$50 — Station #1 & 2 Live 3 hours per week
$45 — Station #1 & 2 Live 4 hours per week
$38 — Station #1 & 2 Live 5 hours per week
$75 — Station #1 & 2 Live Bi-weekly
$35 — Station #3 all programming

So there are less expensive services, however we are going to discuss free services. Let’s move on.

Chapter 2 – The Best Service Out There

Here I am going to use TalkShoe as an example.

Sign up:

1. Go to www.TalkShoe.com and click on signup at the top left. 2. Fill in the account signup form.

It is recommended you use the phone number you will be calling in from for your PIN (Personal Identification Number). Agree to the terms of service and click the “Create User” button.

That’s it for sign up. On the next page you will see a large blue “Continue” button. Click continue button to proceed. You will be returned to the home page but you will be logged in.

Check your email. You should receive an email.

If it doesn’t appear you received the email, check your junk/span folder. If it is there white list the TalkShoe email address it came from. File the email where you can find it if you need it.

Now go back to your web browser which should be still opened to the home page. You will see your user name in the top right of the page where it will say, “Hello YourUserName”, indicating you are logged in. In that same area of the page click on help.

You can click on the link in item “A.” or go directly to the video tutorial page here: www.talkshoe.com/se/help/videoDemos.html On this page should watch each of the video tutorials from left to right. Don’t miss the video tutorials down on the right as well.

You will see the following content on the page and I want to explain something about what is stated here:

Connect with Your Audience.

TalkShoe is a unique website for people to participate in live interactive podcasts -- called Community Calls™. You can host, join or listen along to a live or recorded Community Call. Hundreds of people can talk and chat live, thousands can listen in (audio streaming to computers), and an unlimited number of people can download or podcast the recorded talk show.

Participants can use the TalkShoe Live! Pro software, which has a number of unique features including: 1) integrated live talking, and text chat, 2) see-who’s-talking indication, 3) request-to-talk, and 4) listen-only mode. Hosts have additional controls including start/stop recording, muting, censoring, and request–to-talk queue management.

Note the first sentence in the 2nd paragraph above makes reference to the “TalkShoe Live! Pro software”. It is no longer necessary to use this software if you are calling in using any type of telephony device such as regular landline, cell phone, cordless phone etc. You can use the new Web Client that starts automatically when you enter a call/chat episode. But you will have to have the:

JRE JAVA Run Time Engine installed on your computer.

However, if you are using a VoIP (Voice over Internet Protocol) phone you may have to use the “TalkShoe Live! Pro software”, to host your show. While VoIP works well for some people, that technology hasn’t quite come up to commercial standards yet as far as I’m concerned. I do NOT recommend you use VoIP or SIP systems to host your shows. As the technology continues to evolve and improve, I’m sure I’ll be changing my mind on this issue.

Below is a group of step by step directions for different features you have to set up and control your calls. I could have just put a link here to each of the individually, but if you have this open you can more easily go down through the list or directly to the directions you need by clicking on the Table Of Contents at the beginning of this guide. It will make it easier for you than going through FAQ’s.

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An Introduction To Social E-Mail Marketing

While some people would like to have you believe that e-mail marketing will soon become extinct in 2018 and beyond nothing could be further from the truth.

There are many people that would like to have you believe the new way of communicating with friends and customers will soon be strictly social and skip the e-mail marketing process altogether.

While I will not deny that social marketing sites such as Twitter, Facebook, and LinkedIn are a great way to stay in contact with your crowd we still need to heavily focus on quality e-mail marketing.

ForeSee.com results report on social mediareports that 64% of consumers that are active on the Internet if given the choice prefer promotional contact from retailers by e-mail over of social media.

There's also been tests and reports that have proven many times that e-mail marketing still pulls much higher conversion rates when selling products to consumers than any other type of customer contact including all forms of social media.

Admittedly social media outlets are a great way to get subscribers on to your e-mail list with freebies and premium bribes offered through the social media outlets such as Twitter and Facebook, following up with those customers is best done through direct response e-mail.

While there is very little doubt that social media is here to stay, I predict that in the very near future were going to start seeing e-mail begin to develop its own social medium interaction in ways we have never seen before..

A perfect example of this is a new app that you can hook up to your Gmail account called Rapportive.com

Rapportive is an incredible new Gmail app that shows you everything about your contacts right inside of your e-mail inbox.

Rapportive gives you instant updates on what your e-mail contacts are doing in all of their social media accounts including Facebook, Twitter, LinkedIn, and more.

Rapportive gives you content rich profiles right inside of your Gmail account including a photo of the person you're talking to. This kind of social interaction in your inbox gives your e-mail a more personal feel.

There are also links to allow you to follow anyone you may be e-mailing on the off chance that you're not already socially connected to that person.

Another very cool feature is that Rapportive replaces the Gmail ads within your e-mail inbox, so now rather than looking at ads you can find out what's going on in your friends and customers lives without even logging into Facebook.

This is e-mail and social marketing on steroids, would you expect anything less for 2018 in your Internet marketing business?

If you are not using Rapportive yet in your Gmail or Google apps e-mail account you need to start using it today, plain and simple if you're at all serious about your Internet marketing business.

Targeting Your Email Marketing

One of the most important new aspects of e-mail marketing is making sure your content is highly targeted to your customer base.

One of the ways of being sure you are targeting your customer base correctly Mr. heavy experimentation and split testing of your content.

Think about every e-mail that you send to your customer list as if you were sending it to your mother or best friend. When you write like you're talking to a single person or a small audience of good friends you're going to connect with your customer list on a much more personal level.

Now that e-mail marketing is been so popular for so many years many people that haven't gotten a new e-mail address in over five years are subscribed to so many darn e-mail lists that is incredibly easy for your e-mail to get lost in the crowd.

Because of this we need to make sure that your e-mail stand out, and that you also build a relationship with your customer base.

Some of the ways that you can target your e-mail are by paying careful attention to things such as:

- Subject lines
- E-mail date and times
- Amount of free content vs. amount of pitching

The overall tone of deciding if you want to talk your customer in a professional or personal tone depending on the type of product and type of niche that you marketing.

Segmentation Through Analytics

Most e-mail marketing responders nowadays come with highly targeted segmentation and analytical tools to help you do multiple different types of testing with your e-mail list on every single e-mail that you send.

In 2018 it's incredibly easy to find auto responders that will allow you to send an e-mail on any given subject today, and then in a few hours or even tomorrow pull report that tells you exactly which subscribers on your e-mail list

1. opened your e-mail
2. click date link in your e-mail
3. forwarded your e-mail on to a friend

Can you imagine how powerful it is if you send an e-mail to 2000 people and tomorrow you figure out that only 500 of those people clicked through to your products page?

With this information there are multiple different things that we can do.

We can send another e-mail to only the 500 people that clicked asked what they thought about the information presented at your website and to ask them to buy.

Another option is we can send a separate e-mail to the 1500 people that did not click the link in your e-mail and ask them why. You can now create some sort of urgency about a free report that's going to disappear or a video that will only be posted for a limited time so they need to click today to get access.

By being able to give specific instructions to people based on what they did with the previous e-mail that you sent them it is incredibly easy to steer your customers in exactly the direction and sales funnel that you wish them to go.

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Introduction

In today’s 24/7 connected, digital world, we see people who seem to accomplish their achievements quickly. Everyone, it seems, is on social media, showing off what they have and how they got it. But, have you ever wondered how they really accomplished what they set out to do? Do you wonder if they put in any effort to achieve their success, or was it pure luck that they were able to accomplish their goals so quickly?

While a majority of us know what we want to do in the beginning and have a clear picture of how we see ourselves as successful in the end, but many of us are lost when it comes to what happens in the middle. We wonder what it takes to actually make it to the end and accomplish everything that we’ve set out to do in our life.

If you feel a little lost about what happens between the beginning and the end, don’t worry, you’re not alone. It seems that no one really knows the exact steps to follow in order to make success happen. Don’t worry, by the end of this book, you’re going to learn about what happens in the middle and learn what you need to do to follow through to the end, where you finally find success. Every goal, no matter what it is, has a beginning, middle, and end. The beginning is simply the point in time where you decide what you want to do, essentially, your goal. The middle is where you have to put the work in to reach your goals. This is where most people lose their traction and stray from the path, because they may not know how to continue on, or they may not want to put in the work that it takes to accomplish their goals and achieve success. The end is where you have achieved your goals and met success.

Everyone has a different idea of what success looks like for them. For some, success is passing a difficult class, for others it could be putting the finishing touches on an old car they’ve been rebuilding for the last year, while others view success as finally landing their dream job. The following strategies will show you how to work the middle, so you can become a success at anything.

Learn the steps that will put you on the road to success. Time is of the essence, so you will want to begin as soon as possible if you want to reach your end results and achieve your goals. With these simple strategies, you’ll find that you can achieve more in six months than you have in the past several years of your life.

Chapter 1 – What is Inner Drive?

Inner drive is often referred to as motivation, which is defined as “internal and external factors that stimulate desire and energy in people to be continually interested and committed to a role, job, or subject, or to make an effort to attain a goal.” In essence, inner drive is the force that pushes you to continue to work toward accomplishing your goals and obtaining the life you desire.

Unfortunately, not everyone possesses an inner drive or has the motivation to accomplish their goals. While some people find it easy to be motivates, others aren’t so lucky and find it challenging. Despite the importance of motivation in life, many people don’t possess the quality for a variety of reasons. Others may only suffer from the occasional loss of motivation. If you’re one of those people who don’t think they possess inner drive, here are some reason you may be lacking.

Ignorance

It maybe that you don’t realize that you lack motivation in your life. You may have the erroneous notion that all is well in your life. You may feel that whatever you can’t achieve in life is simply unachievable and leave the rest up to luck. Unfortunately, if you are ignorant about your lack of motivation, then you will find it extremely hard to achieve your goals and find success.

Depression

Another powerful force that can lead to a lack of inner drive is depression. If you are depressed, you naturally lose interest in your environment and other things. This can degenerate into a lack of motivation. According to experts, one of the most common symptoms of depression is anhedonia. This is merely a lack of interest in any activity, especially activities that were once enjoyable. The impact this can have on your lack of motivation can lead to failure in reaching your goals.

Procrastination

Something else that may be affecting your inner drive is procrastination. The need to continually shift your daily tasks until another time is both a negative and destructive trait that should be addressed immediately. Pushing your tasks off until later will only give you a backlog of tasks that you will find difficult to find the motivation to start. Procrastination can take away your motivation and replace it with excuses for not reaching your goals.

Low Self-Confidence

Having faith in yourself is a great way to stay motivated in life. When you lack faith in yourself, you will find it impossible to find success. Low self-confidence will stop you from daring to be different and make you wrongly believe that you don’t have what it takes to be successful. Unfortunately, you may believe these negative things about yourself and find it challenging to push yourself forward in your quest for success.

Lack of Courage

To keep moving forward and pushing ahead you need courage in all aspects of your life. When the path to success becomes blocked with difficulties and troubles, some people just give up, because it is the easiest thing for them to do. Lack of courage will eventually lead to the absence of the desire to move forward and to work in alignment with your goals. If you give up when others are lacing their boos, you will end up lacking the inner drive to see your dreams through.

Chapter 2 – Finding Your Focus

Have you ever started something, only to find out later that you didn’t complete it? There are many factors that could contribute to your incomplete tasks and goals, one being focus. Focus plays a vital role on your path to success. With all the distractions that we have to content with these days, especially in the digital age, there is one thing that will make or break your path to achieving your goals: focus. Focus is being able to complete your tasks without being distracted by what’s going on around you. If you have strong focus, you’ll be able to get more done. While you can focus on anything, you really want to concentrate more on the completion of your goals. Your focus will become the foundation of everything you will be doing to accomplish your goals and achieve success.

To Focus is to Concentrate

It can be challenging to concentrate on anything when you are constantly bombarded with various notifications, dings, and pings. These are just some of the common disturbances that you can face, because everyone has a cell phone that chirps and chimes. Unfortunately we’ve been trained to look at our phones every time we hear these chirps and dings to see what’s happening because we have what is known as “fear of missing out.”

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Chapter 1 – How and Why Creative Marketing Works

Today's business market is an extremely competitive place. More businesses enter the fray all the time: for the past ten years, more than 750,000 new startups spring into existence across North America. Unfortunately, over 60 percent of new businesses fail in the first four years.

Why do they fail? According to a study performed by the U.S. Department of Commerce, there are three main reasons startup businesses fold:

- Lack of financial planning
- Poor sales skills
- Poorly planned and executed marketing

Creative marketing addresses all three of these concerns. It is one of the most successful marketing methods available, and since it is low-cost and high-impact, you won't need a huge advertising budget to take advantage of this powerful strategy.

What you will need is a basic understanding of how and why Creative marketing works.

The Element of Surprise

One of the reasons Creative marketing works is that the methods are often unexpected. Many Creative campaigns are highly visible, and contain some sort of element that is unique to the business using it.

Though it is something of a cliché by now, you should be prepared to “think outside the box” when it comes to planning your Creative marketing campaign. The classic, expensive methods of advertising your business should be employed sparingly, if at all. These include:

- Yellow page advertisements
- Newspaper or magazine advertisements
- Radio or television commercials

Think about it: when is the last time you were heavily influenced by a yellow page, newspaper, magazine, radio, or television advertisement? The fact is that today’s consumers are so bombarded with advertising messages, they’ve learned to tune out the traditional sources.

As a Creative marketer, your goal is to catch them off-guard, and advertise in unexpected places. Many times, consumers won’t even recognize your marketing efforts as advertising.

The good news is: you can usually do this for a fraction of the cost of traditional advertising venues. Creative marketing trades effort for money. You will work harder on your marketing than a mega-corporation with a million-dollar ad budget, but if you are persistent and creative in your efforts, they will pay off.

It Pays to Be Different

Remember the old Arby’s slogan: “Different is Good”? This catchy little phrase could serve as a basic premise for one of the primary reasons Creative marketing tactics are so successful.

You might have a product or service that is completely unique. However, the chances are greater that you’re competing with dozens or hundreds of other businesses for the same market share. One of the strengths of Creative marketing is the ability to capitalize on the aspect or aspects of your business that make you different -- and therefore worthy enough for consumers to spend their hard-earned money on your product or service.

So, what’s different about your business? Here is a brief list of possibilities to investigate. Your business might offer:

- The best, friendliest, or most attentive customer service.
- The lowest prices.
- Products that are higher quality than the competition.
- A wider range of products than other businesses in your area or field.
- The simplest ordering methods.
- Fast, convenient, and/or reliable delivery.
- More expertise in your area than your competition.
- The most informative and easiest to navigate website.

This aspect of your business is sometimes referred to as your USP, or Unique Selling Proposition. Once you have determined your USP, you know what makes your business different -- and different is good!

Controls and Variables

As with any marketing campaign, there are a lot of different variables that concern the outcome of your Creative marketing efforts. Some have to do with your business, which is often largely in your control. Others have to do with your customers, which are not always under your control.

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INTRODUCTION

As a business owner, you know the importance of having other people know about your business. Advertising is rarely an option. Even those huge companies that you know well, who do not need to advertise (because you will likely go to them repeatedly) put a good deal of their profits back into advertising their business.

As a small business owner, marketing your business is important. It does not matter if your business is a small one, such as a local repair shop or retail store, or a larger one, finding the right way to communicate with your prospective clients is critical.

One of the biggest concerns a business has is getting their potential clients to know about them. You know you have a great service. You are confident that you can wow the customer with your abilities. Yet, they do not call. They do not come in to your store. They do not visit your website. The only way to help this process is by spreading the word about your business and letting everyone know what it is and what it can do for them.

Do you have a strong advertising background? Most small business owners (offline and online) do not. Yet, you do not need to have this type of advertising background to find success through advertising means. The more creative and direct you are, the more successful you will be. Keep in mind some things you do not want to do such as promising more than you can offer. However, be as creative as you can be if you hope to attract new customers to your business.

This book outlines the tips and strategies your business needs to do well in 2018, a year that promises to offer new opportunities, new insight and plenty of profit for those businesses that can provide they can advertise well. However, this is an area of business that is changing. If you are to find success in business in your 2018 advertising strategy, you need to stand out from the crowd and approach advertising in new and interesting ways. This book provides you with 101 ways to build an effective advertising plan.

HOW IS ADVERTISING DIFFERENT IN 2018?

Advertising a business is still as important as ever. Each year, thousands of new companies open their doors. Internationally, hundreds of thousands of businesses get their start. Many of these businesses are direct competition for you. With that understood, it is important to consider a few more important details about advertising.

STAND OUT OR NEVER BE KNOWN

With advertising, you need to be more creative than ever if you are going to stand out. A simple ad in the local newspaper is not enough to generate enough talk about your business to have people interested enough. A small banner ad on a moderately sized website is still not enough to generate the type of income that your business is looking for. More so, the times have changed. Consumers themselves are more used to shock advertising than ever. A scandal may hurt one person, but it can often bring higher revenues to a company. However, now, people have very high standards in where they shop, what they buy and what they pay for it.

To further to explore that topic, consider these important factors when it comes to advertising your business.

1. It is easier for the consumer to do the same thing repeatedly. In other words, they are not going to go out of their way to visit your location or to remember your website’s domain name unless you have something that is new enough to them to make them want to do so. If it is easier to do something else, though, people will do that.

2. People do not want to pay more money for something. If you cannot compete with big companies, include those large department stores that seem to outdo every other company out there, then consumers will not pay attention to your business. Use your advertising budget to differentiate your business from the businesses of others. This is more important in 2018 because it now is more important than ever for people to watch every penny they spend.

3. Forget about misleading ads or promising more than you can offer. Most consumers are wise enough to see right through the advertisements that are obviously too good to be true. Consumers also do not want you to spam them, to overwhelm them with mail or email just to learn about your product or service.

4. There is more game in town. That means that there are more people competing for those all important ad spaces on your favorite websites. This may mean that your average advertising dollar is not going to do as much as you had hoped that it would. On the other hand, it may provide you with an ideal option for doing something big that is memorable.

5. The Internet, television, newspaper and even direct mail is all interconnected today. Your message needs to be strong enough to reach across all of these playing fields properly. If you use conflicting information, you will simply confuse your company. There are a few things to point out, in addition, that are more positive. For example, today’s consumer is well aware of the price of products, but they are still looking for a good deal. Getting more for their money is always going to be a big factor for the average consumer. Look for ways to add something to the product you are offering that helps it to stand out from the rest of the world’s products.

More so, consumers are knowledgeable. They are happy to learn about new companies, but they want to learn about them before they will use them. Either through your website or through your advertising, you need to communicate who your business is, what it has to offer as well as what makes it unique and better than the rest.

IMPORTANT MESSAGES IN 2018

There are a few important messages that you want to use within the advertising that you do in 2018. These messages are what people are looking for.

1. Cost effectiveness: Price is a strong, important tool especially as more consumers are looking for a way to save money after taken advantage of by lenders, leaders and investments.

2. Environmental friendly: Today, people expect a business to be doing everything that it can to actually save the world. In your advertising, this can and sometimes should be the message that you give. Show the world that your business is committed to providing a safe haven for the environment.

3. Something new: Having a product that is new and better than someone else’s product is going to make an impression that you want to make on your customers. Although not all businesses will have the same level of expectation on this front, many business owners should advertise that they have something that trumps the other person’s product.

4. Easy access: With people saving more money, working more jobs to make ends meet and going out of their way to get the best of the best, it is important to alter customers that you have a product that is easy for them to use or easy for them to get to. Virtually all small businesses need to be online in 2018, even if you are not serving the entire Internet, but a local market. People turn to the web to learn what is happening and to find what they are looking for.

5. Trustworthy: Yet another important advertising method for 2018 will be trustworthiness. Of course, with so many people feeling taken advantage of by the horrors of the last few years, it is important to distance yourself and your business from those companies. Focus instead on being a company that is trusted, secure and a great place to be.

When you put all of this together, you will have the right advertising plan for your business. Throughout the rest of this book, you will find more than 100 tips and tricks to help you to advertise your business in 2018. Is this year any different from last? Of course it is. Today, it is even harder to get in front of others than ever and people expect a lot more than ever before.

CREATE AN ADVERTISING PLAN

Can your business make it? With the right advertising plan, your business can excel. Take the time to consider the following tips and methods to improving your business advertising plan. Use as many of these methods as is possible, but do put together a cohesive plan that outlines your goals first.

What does your advertising plan include? How many of the following types of advertising methods can you use? Consider the following steps.

1. Look at each of the advertising methods mentioned here.

Determine which of these is most beneficial for your business. If it is a possibility, note that it is. If the plan seems to be a good one right off the bat, mark it as that. If there is no chance of it being usable for your business, you should cross it off.