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Is stomach fat more dangerous than other fat in your body and can it actually kill you ? Can it lead to disease and sickness as you grow older ? Very valid and alarming questions for sure, but best to tackle this now instead of waiting until it is too late!

In your quest to lose weight and get rid of your own unattractive belly fat, you may have a tendency to people watch and notice others who are overweight. Maybe it’s because you can sympathize with how they’re feeling and how they look – tired!

Even the act of walking is a monumental effort, especially in the summer months of the year when the heat works to drain a body.

Sitting in your car at the grocery store, you can study people. Start paying attention to how many of the people in the crowd are overweight versus those who aren’t. The numbers will shock you.

Don’t even measure how many are just a little overweight, but count how many are very noticeably overweight. There will be men, women and some kids who are carrying excess belly fat. Some people will make fun of them, too.

Belly fat has quite a few nicknames. Jelly Belly. Muffin Top. Spare Tire. Santa Belly. Beer Belly. We’ve heard the derogatory terms and know exactly what they mean. Sometimes, we try to give belly fat kinder, gentler names.

Some doctors even refer to belly fat as the apple shape, which doesn’t sound all that bad. But whether derogatory or a softer label, they all mean the same thing - too much fat around the middle of the body that either sticks out noticeably or flops down over our belts.

For many of us, gaining that spare tire isn’t intentional. There are many factors that gang up on the body as we grow older. One minute it seems as if we’re twenty and fit and the next…not so much.

We get busy. In some cases, we’re overburdened with responsibilities. Our health gets pushed to the bottom of the ‘to-do’ list.

There’s a commercial for a car insurance carrier that says, “Life comes at you fast” and it usually shows someone who’s just been involved in a car accident. Because life comes at us all fast and not just when it comes to driving, it’s easy to get bombarded on all sides by life’s circumstances.

Not many people are true gluttons - someone who will overeat or over drink just because. When it comes to overindulging, there’s usually a reason behind it and that reason can be valid - even understandable.

In college, when there’s the pressure of cramming for tests, trying to pay for tuition, and keeping up with a heavy class load, good nutrition takes a backseat to whatever food is quick, cheap and can be eaten on the run.

When you’re working hard or working long hours trying to make ends meet, exhaustion plays a part in helping you develop that extra weight around the middle. You come home worn out and all you want to do is get something to wolf down and veg out in front of the television.

The last thing in the world you want to do is hit the gym or go take a jog around the block. That’s perfectly understandable. We all find our habitual ways of trying to deal with stress.

Stress is known to help in the harboring of belly fat because it acts as a trigger. When we get stressed, we eat.

But weight gain can be a sneak attack. One minute, we look fine. We get busy, life is hectic and the next thing we know, we’re staring in shock at a new photo of ourselves. The camera doesn’t lie and it’s hard to reconcile the belly fat we see on film or in digital format with how we feel.

Inside, we still feel like our appearance is the same as it’s always been, but on the outside, in that moment of shock, we and everyone else, sees how the weight has snuck up on us.

Fat Through the Ages

If you’ve ever looked at any of the paintings done by the world’s renowned artists throughout history, you might have encountered ones showcasing people who were overweight.

Some of the people were more than a few pounds overweight. In fact, their belly fat, especially on the nude models, was very obvious. Yet the women’s bodies weren’t considered to be ugly.

Instead, they were considered plump and visually pleasing to the eye. Why? Because years ago, being overweight was thought to be attractive and even healthy. It also meant you had money to afford food, so it reflected riches as well.

A woman with belly fat was thought to be a good candidate for child bearing, a man with belly fat was thought to be able to be a successful, good provider for his loved ones. People were judged in reverse back then to the way they are now, but science and medical technology have come a far cry from the age of those historical paintings.

Now we know that not only is belly fat unattractive, but left alone, it can shear years off your life span.

What Exactly Is Belly Fat?

By the scientific name, belly fat is known by the title of visceral fat. It’s also been called intra abdominal fat. Translated, it means this is fat that you carry in your abdomen and it’s deep in the body surrounding your internal organs.

If you’re thinking all the medical warnings about the dangers of this fat is mostly hype, you couldn’t be more wrong.

Take what this fat does to your liver as an example. Your liver works to transform this fat and this fat then becomes cholesterol in the body. Not the good kind either. We all know what cholesterol does to arteries.

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Introduction

Have you ever wondered whether finding meaning in life is actually important? Or is it just something made up by people?

May be you get the sense that you should be further along in life. Yet experience an overwhelming sense that you’ll never get anywhere from where you are now.

If you’ve ever wondered whether personal development works, it does. To lead a content and successful life, it’s imperative to find meaning in your life.

This is something that distinguishes you from others. The meaning you find in your life may not be the same as those around you. But that’s fine. Your distinct meaning is what sets you apart.

Once you find the meaning in your life, you can become the best of your being. In addition to that, you will be able to polish your personality.

Chapter 1: What Is Life Purpose?

Most people have no idea what they’d like to pursue or do with their lives. And this is not just high school graduates full of aspiring, wonderful dreams. In fact, it’s most adults; even after finishing school, getting a job and making steady money. There’s still room for clearly defining what their life purpose is.

In fact, it’s a conflict that often begins in adult life. Seemingly simple questions like “What do I want to do with my life?”, “What am I passionate about?” and “How can I make my life better?” are all questions that pop into adult minds looking for ways to identify what they would like to do with their lives.

In other words, they still haven’t been able to identify their life purpose. But is this really as complicated as it seems? Well, yes and no.

To put it simply, everyone exists on earth for an unspecified duration of time. People do different things during that time with some being important and others not so much. Among these things, it’s the important things which give life its meaning and a sense of fulfilment. The unimportant ones are just a way to kill time.

To make matters a little more complicated, ignorance towards their true selves is something that most people live with for a long time. They set up their lives based on others’ expectations and norms and in doing so may never be able to discover their true selves.

Others who set out on the path to self-discovery find out that the journey is neither easy nor pleasant. In fact, there are plenty of hurdles along the way. When you set out to find your life purpose, it means that you hold yourself, your set of beliefs and values and your likes and interests as top priority.

You look for things that make you truly happy, or rather fulfilled. This also means that on the way, you are going to displease others since you no longer want to live your life by their dictates.

Yes, this journey can include confusion, conflict, some fear, quite a bit of misunderstanding and a lot of doubt along the way. And last but not least, it’ll also involve re-visiting many choices that you have made in life earlier. Think of it as spring cleaning of the mind that will ultimately lead you to your life’s true purpose.

So What Is Life Purpose Really?

Life purpose is a lot of things, but foremost, it’s the first step to living your life the most conscious way.

Here’s one way to look at it- you may be very busy with a lot of chores and tasks every day. But if you don’t have a purpose intended for those tasks, then every effort you make will mean very little in the end. So basically, the end goal may have nothing to do with your purpose.

This means that you could pursue you current goals for the next so many years and then come to realize that this wasn’t what you wanted in the first place.

On the contrary, if you have a life purpose, then that’s how you learn to lead a conscious life. Your efforts get directed towards something and you enjoy every minute of it. And although this doesn’t imply that your problems disappear, at least now you know why you’re trying to find a way around those problems.

You also know that you’ve discovered your life purpose when you feel energized in all your endeavors. You no longer dread the daily grind, but are eager to get your day started and get as much done as you possibly can.

How Do You Measure Life Purpose?

There can be a few determinants in this regard. For starters, there’s making sacrifices.

Achieving anything that’s worth achieving involves sacrifices. Everything comes at a cost and very few things are uplifting or pleasurable all the time.

The question that arises here is what sacrifice or struggle are you ready to make or tolerate? If you find yourself giving in at the slightest chance of pressure, then obviously this choice isn’t your life purpose.

But if you’re willing to ride through the rough patches and stick with it no matter what, then you may be on to something. This is because what ultimately determines your ability to commit to something shows how much you care about that thing and how much it means to you.

For instance, if you wish to become a successful entrepreneur, but aren’t good at handling failure, you won’t get far. Or, say your dream is to become a professional artist, but don’t like to see your work criticized or rejected, then there’s not much scope for you out there.

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Facebook is a massive traffic monster. As of this writing, it has over 1.3 billion, and that's with a capital B, daily active users.

Think about that, over 1.3 billion people using the same website day after day. On top of this, it continues to grow.

Also, when people are on Facebook, they pretty much stay there, and they view page after page of content. In fact, on a month to month basis, as of 2017, Facebook has slightly over 2 billion monthly active users.

Of all Americans, 79% use Facebook at some level or another.

If this wasn't impressive enough, the next platform that gets the highest percentage of American users is Instagram, which is owned by Facebook. Instagram clocks in at 32% of American usage.

Among US residents, 53% reportedly use Facebook several times a day.

In terms of the world's total population, more than 22% of people on the planet use Facebook with some level of frequency.

The point is, Facebook is a massive traffic monster. You really cannot afford to miss out on Facebook and its marketing potential.

If this wasn't impressive enough, wait, it gets even more mind blowing. Once people log into Facebook, the system basically keeps tight surveillance on them. And the crazy thing is that this is all done with their permission.

When you sign up for Facebook, there is a user license agreement that you must consent to. Unless you read the fine print, you wouldn't become fully aware that once you sign in, every like, comment, share, as well as pages that you liked and even ads that you clicked, will be monitored by Facebook.

It's as if by watching your behavior, Facebook can make educated guesses as to what your interests are and can then show you advertising that fits those interests. Sounds pretty fair, right? Well, this extends across the board. That's right, every group you join as well as interactions on Messenger are monitored, tracked and targeted by Facebook.

This is not lightweight targeting, mind you. When it comes to fine laser targeting of demographic groups based on individual user behavior, nothing even comes close to Facebook.

As awesome as these traffic statistics, advertising technologies, and promotion potential may be, I've got some bad news to report. Too many businesses still fail to fully leverage Facebook.

This training teaches you the best ways to promote on Facebook. It also gives you step by step instructions, so you can engage in Facebook marketing with a higher than average chance of success.

There are very common marketing mistakes that even promotion veterans commit on Facebook. It seems like even the very best of us are not immune to these common mistakes.

It's a good idea, if you want to save a lot of time, effort and money at this point, to become aware of these mistakes. This will decrease the likelihood that you will probably commit these same errors.

Starting Off Paid Campaigns with a Bang

Do not start off your paid campaigns with a bang. Start with a free campaign first, build your audience organically, get some consumer intelligence, then you should have the information you need to put together an experimental paid marketing campaign.

Start low and slow. The worst thing you can do is to jump in with a massive budget, and absolutely no clue.

Starting a Paid Campaign with an Immature Page

If your page is very new or there's really not that much engagement yet, you might want to hold off on a paid campaign. You simply don't have enough target audience profiling information to base a successful paid campaign on.

Using Mass Content Posters with Discovery Tools

Many marketers use some sort of one-size-fits-all mass promotions tool for Facebook. They would discover all sorts of Facebook groups and pages, and then they would use this tool to spam those areas.

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Introduction

People who are experts at persuasion tend to be seen as sleazy. However, every day, someone uses tactics of persuasion at one point or another. Persuasion can be used as a way to get a raise, land a promotion, or gain extra vacation time. It is used in regular conversations, like when you have to persuade your kids to eat their broccoli before they get dessert.

Persuasion, for some, comes naturally, and for others, it is a skill that they need to develop so they can further their career. For example, entrepreneurs who need to engage in persuasion to succeed in their business have to be able to persuade on demand.

The most successful entrepreneurs should be seen as Master Persuaders. The key for any business owner to being able to gain customers and sell products or services is the power of persuasion.

The success of your business is ultimately determined by the number of customers you can persuade to buy from you. By improving your ability to convince people to buy from you, you increase your odds of beating out the competition.

To have a successful business, you need to be able to sell your products, ideas, and yourself. You have to persuade customers to say yes to your products, services, and your price point.

Before you can sell your products, you have to compromise with your potential customers on your offer. If you want to give a compelling proposition, you have to prevent people from being able to tell you no. Knowing the ins and outs of persuasion can help you accomplish this task.

To get people to say yes, you first need to know what makes them say no. Accomplishing this isn't rocket science; however, it is neuroscience. Fortunately, you don't need to break out a textbook to understand and learn the information.

It helps if you think of the human brain as though it is operating as an electrical circuit. For you to get people to buy into your business, you have to spark the brain's circuitry into action. A majority of a buyer’s decision to purchase is initiated by this spark, which in turn, creates a desire for a thing.

To get potential buyers to desire what you’re selling, you have to use the power of persuasion.

Activating the power of persuasion will work in every kind of business, whether online or offline, as well as helping you with your regular daily interactions. Utilizing ethical persuasion techniques allows potential customers to feel happy after buying a product or service rather than experiencing buyer's remorse. When customers experience buyer's remorse, not only do you lose money, but you could also suffer a loss of loyal fans and receive bad reviews.
Start learning everything you need to take your sales to the next level and learn how to get customers to know, like, and trust you.

Chapter 1 – Six Powerful Sales Triggers for Persuading Customers to Buy

When it comes to persuading people to buy what you’re selling, there are six powerful sales triggers that you can use in your efforts. Each of the following powerful sales triggers were developed based on extensive study of psychology and human behavior.

Reciprocity

The first powerful sales trigger that you’ll need to gain an understanding of is reciprocity. In business, reciprocity is the idea that if you provide consumers with something that they will feel obligated to give you something in return. This is why you may feel uncomfortable if you owe someone something.

This is also why most businesses will start the sales process off by offering you something to drink. In the right situations, this can be an extremely powerful tool. However, it is essential that you understand that it won't work on those who have an entitlement mentality.

Those who harbor an entitlement mentality naturally expect others to defer to their desires, making any hope of reciprocity a long shot.

Unfortunately, when it comes to your potential customers, you won't be able to tell which ones might have an entitlement mindset. This means that you will need to come up with something that costs you less than its perceived value because you will need to give it out to everyone from the start.

By doing this, you will, at the very least, develop a reputation of generosity in your chosen niche, which can often end up being far more valuable in the long run.

To understand the concept of reciprocity and why it can be so powerful for persuading customers to buy from you, consider the scenario where you and a friend go out to catch up and enjoy a nice dinner. When the bill arrives, you insist on paying, despite your friend’s protests over the cost. Soon after, your friend calls you up and invites you out to a similarly expensive meal, their treat.

If they don’t call and invite you out, odds are they may start to feel psychologically uneasy. This unease would continue to grow until they feel the need to return the favor. Often, this need to return a favor is nearly as strong in people who have just met as it is with those they've known for years, making the idea of reciprocity a potent sales tool.

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Introduction

You’ve probably encountered the words ‘content marketing’ many times. It’s a popular phrase especially now when there are literally billions of websites on the Internet, all competing for people’s attention!

Standing out from the crowd is harder and more complicated than ever. You can either spend tons of money to get your brand and your products in front of your target audience, or you can create a solid content marketing strategy that you can do absolutely free or for minimal cost!

Of course, the trade-off to not spending money upfront is you’re going to be investing a lot of time instead. If you’re willing to put in the time and spending hours in front of your computer, then this guide is for you!

Why Content Marketing?

Before I give you the 30-day step-by-step content marketing plan, here are the major benefits to implementing a solid content strategy for your business:

You’ll establish a strong brand identity

Brand identity is important for businesses of all sizes. It doesn’t matter what industry you’re in, if you’re a solopreneur or you work for a multinational corporation. How people perceive your brand is essential to your success.

With content marketing, you can inject your personality into your content and make it unique to your brand. When you establish in people’s minds who you are and what your brand can do for them, it’s easier to persuade them to follow your calls to action.

You’ll build trust with your audience

Let’s face it. Trusting random brands on the Internet is hard. How often do you trust brands? Unless they establish themselves as some sort of authority, chances are you’re not going to be trusting any brand. That’s where content marketing shines.

When you implement your content strategy correctly, people will start to see you as an authority. Sooner or later, you’ll be getting people to trust you.

It’s great for your site’s SEO

Content is the cornerstone of a successful content marketing strategy. People are always on the lookout for excellent content. If they like your content, they’re going to be linking to it, which tells search engines your content is great!

Content is also the ‘bread and butter’ of search engines, meaning, it’s what they serve to their users. The more valuable and helpful your content is, the more search engines are going to love your content and reward you with high rankings on their search results pages.

Develop relationships with your audience

You don’t want to create massive amounts of content just to have people view it one time, and then bounce off your site forever. What you want to happen instead is you want people to keep on coming back to your site.

The best way to do this is by capturing your visitors’ email addresses via an opt-in form on your site. If you build a mailing list full of interested people, then you can direct them to visit your site every time you publish some new content!

It will generate highly qualified leads

There are many ways you can generate leads, but content marketing offers one of the best ROIs (return on investment). This is because the people who’ll often find you on search engines are those who’re actually interested in what you have to say.

People who find you on search engines are the ones you want to reach out to. They could benefit the most from your products or your services. The more specific and helpful your content is, the more qualified your leads are.

A good content marketing strategy will help you organize your content and make sure everything works together. It’s so easy to get lost in the grand scheme of things. But with a good content plan in place, you can steer your brand towards achieving your ultimate goal, whatever it may be.

This 30-day content marketing plan will help you jumpstart your content marketing activities. Now, it’s important to note that not all businesses are created equal, so do feel free to adjust your daily tasks as you see fit.

The next 4 weeks will be extremely busy for you.

While you can always choose to outsource the work to a freelancer or have people on your team help you out, it’s still a good idea to familiarize yourself with the ins and outs of content marketing.

With that said, let’s begin our 30-day content marketing strategy!