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In the United States and Western Europe, we are caught in a health crisis. Not only is there an obesity epidemic, which leads to increased incidence of certain types of cancer, a range of cardiovascular diseases and other lifestyle conditions like type 2 diabetes, This is also symptomatic of a deeper range of illnesses.

In the West anti-depressant and anti-anxiety medications are always in the top ten of annual prescriptions. These products sell in the billions of dollars every single year without fail. On top of that, in the United States in particular, there is an opioid epidemic.

For the longest time, doctors have been prescribing very powerful opiate-based medications. People have gotten used to these. In fact, they’re so dependent that they found a way to unleash the full pain-killing power of prescription medications like OxyContin and hydrocodone.

The result is an opiate epidemic that has resulted in thousands upon thousands of overdose deaths in the United States. The carnage doesn’t look like it’s going to be stopping any time soon.

The common threat that unites all these sad scenarios is the fact that in the West, we have forgotten about wellness. We really have. The traditional Western view of wellness is very restricted and, given what's going on, on the ground, quite short-sighted.

Traditional Western medicine's attitude towards wellness is built on the assumption that the body and the mind are separate. They are not joined, they are not related in any way, but they are separate.

Just as importantly, whatever treatments are created for either body or mind, have to be based on biochemical compounds. In fact, it's only been recently that we have steered towards the direction of biochemistry. Prior to this, it's mostly just hard chemistry.

This idea of the body and mind being separate has led to doctors treating the symptoms but overlooking the disease. It’s impossible to treat the body without addressing the mind and the spirit.

Unfortunately, in the West, the spiritual component of wellness is hardly mentioned at all. In fact, people get really antsy and uncomfortable the moment the idea of spirit enters any conversation. It's like it's completely off-limits to “credible” scientific investigation.

On top of all of this, the typical diagnosis for physical ailments leaves out the attitude, mindset as well as emotional configuration of the patient. In fact, it's only been recently that general-practice physicians have factored in lifestyle considerations.

In the world of traditional Western medicine, the idea of lifestyle medicine is quite recent. In fact, the medical institutions in Western countries only began taking this very seriously starting in the 1930s, but in a very substantial way starting in the 1960s.

Prior to those points in time, the whole idea of changing your lifestyle to improve your health outcomes was considered quaint or even superstitious. By and large Western doctors focused on chemicals and surgery to get people better.

Thankfully, we have overcome such thinking because as it turns out, lifestyle provides input to the human body on so many levels. These inputs are not inconsequential. They really go a long way in making you who you are. Accordingly, if there are any problems with these inputs, you are sure to feel the consequences.

This sea of change in the rank-and-file doctors’ impression of lifestyles’ impact on overall health signals a matching change in medical professionals’ view of the body-and-mind connection. Starting in the 1930s and coming to a head in the 1960s and following decades, the previously thought of iron wall between body and mind started to crumble.

Lifestyle is a summation of that because your lifestyle provides inputs on different levels. It provides a nutritional input and a social input. Your work conditions have a very significant impact on your well-being.

Stress can either push you forward or drag you down. This applies across the board. Your ability to mentally focus is part of the equation. Believe it or not your financial state plays a big role as well.

Finally, tying all of this together is your spiritual aspiration. You may not be a particularly religious person, but everybody has a spiritual component regardless of whether we wish to recognize it or not. All of these inputs work together. They flow through each other, and they impact each other in a very significant way.
The big problem here is the fact that human beings are actually being pushed from different angles. All of these are inputs. What you choose to eat in any given day has a tremendous effect on your overall well-being.

Take the case of magnesium. Do you feel irritable? Do you feel sad for no reason? Do you often get out of bed in a bad mood? Does it seem like things don't quite work out for you or at least you feel like things aren’t panning out?

Well, you might want to consider the amount of magnesium in your diet. Fairly recent nutritional studies show that deficiencies in magnesium, which a lot of people suffer from, impact a range of mental, emotional and physical states.

The same applies to vitamin D. A lot of people are thinking that vitamin D is a no-brainer. After all, most people have access to sunlight. Well, you have to expose yourself consciously to sunlight at a certain time range.

You can’t just go out at any time and expect your vitamin D levels to be optimal. You actually have to be purposeful in calculating your exposure to sunlight; otherwise, your body is not going to synthesize optimal levels of vitamin D.

According to fairly recent research on this amazing vitamin, vitamin D actually has a wider impact than bone health. It impacts psychological states, moods. In fact, we're still learning the wide range of benefits people get from vitamin D.

Your overall lifestyle determines whether you ingest enough magnesium or you get enough sunlight to enjoy optimal levels of vitamin D. Sadly, a lot of people are experiencing symptoms of deficiencies in these and other vitamins and nutrients, and they have absolutely no clue. They just feel that they are anxious. They can’t sleep well. They have mood imbalances.

Automatically, they think that they need chemicals like antidepressants or anti-anxiety medication. It is no surprise that Americans are overmedicated. It's like trying to kill ants by burning down your house.

I would think that you know that doesn’t make any sense. However, this is precisely the problem that we have when we do not completely realize how important lifestyle choices are.

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Introduction

Make no mistake, turning a profit online is different from earning an active income. Your active income is your 9 to 5 job. You engage in earning an active income when you trade your time for money.

If you don't show up for your job every day you won't get paid. If you don't show up on time repeatedly, the chances of keeping your job dip to the “slim to none” level. That's how active income works.

Making an active income is like being a chicken; if you've ever seen a chicken eat, you probably notice that it scratches the ground, looks for a morsel, and then pecks. It scratches then eats. If it stops scratching it doesn’t eat. The logic and the events are straightforward and simple.

This same straightforward and simple concept applies to the typical 9 to 5 workweek job – no work equals no pay. This is the repeated concept of trading time for money.

Time is the biggest factor here. Within any block of time you produce work. You produce some sort of outcome. This is a totally different dynamic when compares to earning a passive income.

When it comes to making money online active income is completely different. Fundamentally, you simply don’t trade your time for money. If you earn money online, you earn it wherever you are.

What if I told you there are many people earning six figures incomes year after year, jumping from city to city and country to country? If you need proof of this, look up Brian Dean. Brian used to live in Asia, now he's living in Europe, and he’s lived all points in between.

And the best part to all of this is that as you earn your income you also begin to broaden your horizons and grow personally by discovering the soul-uplifting value that travel affords. You're able to travel if you make money online. You can't do that with an active income because you need to be physically present at your job site.

It’s Not As Easy As It Looks

Additionally, you can't make money on autopilot if you are choosing to make a “traditional”, active income. That's just not going to happen. You have to show up. If you don't show up, you don't earn money for that day. This isn’t so when you begin making money online.

Online passive income systems can be set up so that they are always generating money. For example, when people show up at your website, they have the option of purchasing merchandise which earns you money without the hassle or fuss of paying a cashier or the time it would take you to ring up a purchase yourself. In this way, simply saving money is equivalent to earning money.

Making money online enables you to scale your income higher over a shorter period. One way in which you can easily scale up both your income and your business is by engaging in automation. This passive income technique is not available to people who earn an active income.

What is the Solution?

How do you escape the strategic disadvantage of earning active income? The answer is simple! Make money online through affiliate marketing.

Affiliate marketing refers to the practice of selling others’ products or services through your own websites, online properties and domains, or your online traffic generation. Affiliate marketing is no more and no less than that!

When you design your affiliate marketing strategy you can then automate it and scale it. This means that you can set up thousands of websites, each making a dollar a day, and you can still make a decent income at the end of the month, or you can build one website making tens of thousands of dollars every single month. The beauty is that it is your choice.

You can automate so that you don't have to be physically present while your website to closes deals to make money. You can also scale up the number of websites you own or scale up your websites’ offerings so that you make more money with each online property.

A Quick Recap of How Affiliate Marketing Works

Here's a quick recap of affiliate marketing and its basic concepts. It is important to understand affiliate marketing so that you may become successful when using it as a practical part of your online business or service.

You don't have to be a technical expert in the field of affiliate marketing to reap the benefits of it. However, it is essential that you understand of the basic concepts so that you know what to do, when to do it, and why to do it so that you produce the expected outcome. Your aim should be to understand how affiliate marketing works just as you would aim to understand how a hammer works when you are hanging a picture.

So, how exactly does affiliate marketing work? First, it begins with a product seller. A product seller is person who has a product but doesn’t know how to drive traffic to their product or how to convert traffic into actual profit. This person integrates (hyperlinks or banner ads) an affiliate program using a special software. This person's website has a link to an affiliate program that is set up using specialized tracking software.

Alternatively, this person could sign up with an affiliate network. An affiliate network is a special platform where the network owners recruit both product sellers and affiliate publishers.

Affiliate publishers are individuals who sign up with affiliate programs to obtain affiliate links. Then, the affiliate publishers publish varying types of webpages with varying content to drive traffic to those pages. When driven traffic clicks on affiliate links, the affiliate network pays the affiliate publisher a commission.

Similarly, this process can work with an affiliate program set up directly by the product seller. The affiliate either advertises a link that drives traffic to it’s content or uses its own website as a “through-way” to make money via earned commissions.

When a product seller begins using an affiliate network it is important that the network drive traffic to the product seller’s product.

Both the affiliate as well as the product seller should benefit from the partnership. Without an affiliate program, a product seller becomes limited in their ability to drive traffic. Conversely, without product sellers, affiliates have nothing to promote and therefore nothing from which to gain a commission.

The Problem with Affiliate Marketing

Although affiliate marketing does offer many benefits it is not an effective strategy when used alone.

Also, there are four problems with affiliate marketing that you should both be aware of and address when developing your own business or personal marketing strategy.
To begin, many products or courses claim to have a proven formula for making YOU money. Many of these do address affiliate marketing by claiming that the course will coach you as you learn the details of affiliate marketing.

Most of these courses are written by individuals who are paid only to write, but not to research or understand the content about which they are writing. Many of these authors use the copy and paste method to repackage old, outdated, or even incorrect data then resell this same material time and time again.

It is important that the reader of these types of repackaged information and gimmicks be savvy to the ways in which to avoid them! First, the reader should find whether or not the author has a proven sales record, good and unbiased reviews of products or courses, and a thorough personal understanding of any topic about which the author is writing.

A second problem that the affiliate marketing sector faces are “unactionable ideas”. It is common for an affiliate marketer to propose a marketing idea that seems clever, user-friendly, and lucrative but is nothing more than raves and banter about “creating hype” or “pursuing unlimited possibilities”.

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If you're getting into this training, you should already know how affiliate marketing works.

I'm happy to report that the mechanics of affiliate marketing have not changed. It’s roughly the same as it was when Amazon first launched in the mid-90's and pretty much pioneered the affiliate marketing game.

Today, the same model works. What has changed, however, are strategies that enable you to become a successful affiliate marketer. You have to use modern affiliate marketing strategies.

Strategies change based on changes in traffic sources as well as changes in conversion strategies. This training teaches you critical affiliate marketing strategies involving the following key decisions:

- How to pick the right affiliate programs
- How to create niche-focused conversion systems
- How to drive traffic to your conversion system
- How to fine tune and scale up your system

The videos that follow will step you through these key decisions.

Make no mistake, if you want to succeed with your affiliate marketing business, you have to focus on ROI. If you have a fuzzy idea of what return on investment means, you're playing the game wrong.

Picking the Right Affiliate Program to Promote all Boils Down to ROI

You have to pay attention to two components of ROI. The first component is very obvious. This is return on investment. Put simply, how do you get the most return for every dollar you spend on your business.

Return on effort (ROE) simply means getting as much money from an activity while putting in as little time and effort into it. Put it another way, how do I maximize my income while minimizing my effort? For

every minute I spend on doing something, how do I maximize the amount of dollars coming out of that activity?

Both these factors must be at play. You always have to constantly filter all your affiliate marketing decisions through these principles. Otherwise, you're not going to make much money in this game.

The Answer? Put a Heavy Focus on the Commercial Value of Your Niche

How do you make sure that you're always hitting ROE and ROI targets? Very simple. To maximize your ROI and ROE, you need to pick the right niche first, then pick the right affiliate program.

A lot of people get the order wrong. They often build their whole business around an affiliate program when it turns out that the niche they're targeting is simply too hard, too saturated or too fragmented for them to turn a steady profit.

Follow the steps below and you will be well on your way to maximizing ROI and ROE. Spend less time, make more money.

The Niche Selection Process

Step #1: Identify your personal interests

Off the top of your head, list down all the topics and themes you are personally passionate about.

Ask yourself, "If I wasn't getting paid anything, what would I talk about?" You need to do this because you don't want to hit a point where you lose passion. You can't run on fumes.

Step #2: Use Google's Keyword Planner tool to find the commercial value of keywords related to your niche

Enter your topics into Google AdWords’ Keyword Planner tool. This tool will tell you the average cost per click of keywords related to those topics. Don't pick niches that are very, very expensive, nor should you pick niches that are very, very cheap. Pick something in the middle.

You want to pick a commercially attractive niche to make sure there's enough affiliate programs that cater to that niche. But, you're picking the middle of the road because you don't want extreme competition and saturation on one end, and little to no demand on the other end.

Step #3: Use Google Keyword Planner tool (GKPT) to find search volume

GKPT will tell you the rough monthly search volume for keywords related to your niches. Again, just like with the previous step, pick something in the middle. Not too much traffic, not too little either.

When you pick niches that have very high levels of demand, you might have too much competition. On the other hand, if it doesn't have enough demand, then it may not be worth pursuing because you're not going to make that much money.

Step #4: Use Google Search to find competition level

At this point, enter all the keywords related to niches that remain on your list into Google's main search box. Your searches will return a list of websites targeting the keyword you searched for.

Cross off your list niches that have too much competition. This is comparative so take off the top 20-30% in terms of competition. Avoid targeting saturated niches. You don't want to build a website and put in all that time and effort only to find out that there's too much competition.

Step #5: Check keywords on social media platforms to determine coverage

Enter your remaining niches’ keywords onto social media platforms and look if there are enough Facebook groups, Twitter accounts, hashtags, and other indications of social media interest.

Pick niches that already have a decent amount of interest on social media because you would want to build your website or promote your affiliate links on areas on social media that are dedicated to your niche.

Step #6: Check Google Trends to make sure your niche is stable or growing in demand

This is crucial. You don't want to build your online empire on a niche that is on its way out. Use Google Trends and enter your search terms for your niches.

Do you see the arrow going up or going slightly up over time? Or do you see it flat lining or even dipping downward? If you see a flat line or if you see it decreasing in popularity over time, scratch that niche off your list.

Focus only on niches that are picking up popularity over a longer period of time, you can at least give yourself some market stability.

The first thing that you need to do is to understand different monetization methods. I've already described how an affiliate program works in the introduction of this training. However, different affiliate offers convert in different ways.

Pay Per Click:

The words of your content trigger PPC contextual ad systems to show ads that target those words.

Native ads are not contextual. Instead, they use pictures that look like article thumbnails. When people click on the native ad, you get paid.
Pay Per Sale (PPS):

When somebody clicks on your PPS, which is either tied to text or to graphics, they have to buy something for you to earn a commission.

Pay Per Action (CPA)

Pay per action offers to pay you money when people click on your link to see some sort of form. When they fill out the form, you earn money. Pretty straightforward, right?

CPA involves less ‘friction’ to the user. Oftentimes, people just need to enter their email address for you to make $0.20 to up to a dollar. Not too bad.

Merchandise Affiliate Programs

Merchandise affiliate programs are affiliate programs that sell physical products. When people see ads on your website, you won't get paid when people click the ads. You only get paid a commission when your visitors actually buy products.

How to Select Affiliate Programs

Ask yourself the following factors when picking one particular affiliate program over another.

Is the offer directly or closely related to your niche?

Look at a program’s offers, not necessarily the program itself. There are many programs that actually cater to many different niches. You have to look through their offers to see if there is something that tightly fits your niche.

Is the offer already heavily promoted?

Do a search for the name of the offer or the name of the company. Avoid saturated offers.

How easy is the conversion point of the offer?

Ideally, you should look for an offer that only requires a click for you to get paid. If that's not happening, look for offers that pay you for every email or zip code entered into a form. If that isn't available, then look at offers that pay you per sale at a very high percentage.

How flexible is the program in terms of advertising?

Does the program require you to use their own materials? Or are they okay with you coming up with your own materials? Can you use incentives? You don’t want to rack up tons of commissions only to get banned without getting paid.

Do they offer flexible landing pages?

Does the program allow you to come up with your own landing pages or do they have their own? If they have their own, are there many different versions? Be clear about how the sponsor is going to be converting your traffic.

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Introduction

Working at maximal intensity for an extended amount of time is physiologically impossible. So if you think that performing tougher workout routines for longer durations will make you shed fat faster, you may want to change your weight loss strategy.

In fact, there is a much more effective way to experience body transformation in much lesser time. Instead of spending hours grinding it out with traditional workout regimes, there is a better and faster way to reap the full fitness benefits by utilizing high intensity movements in short bursts. By doing so, you grant your body frequent recovery periods to prepare for the next round.

Countless studies prove that high intensity training will facilitate in losing body fat fast while retaining maximal muscle mass. High intensity training can also strengthen the cardio vascular system and improve your endurance for high level of intensity training for a longer period of time.

Chapter 1

What is HIIT?

Fitness enthusiasts who’re looking for effective ways to get shredded should know about the term ‘HIIT’, also known as High Intensity Interval Training. For most people who are unfamiliar with HIIT, they commonly associate it with panting, sweating along with unfathomable amount of burpees.

Perhaps, you’ve heard that HIIT has to do with performing intense movements, short breaks and breaking an insane amount of sweat. But the truth of the matter is that HIIT is so much more than that.

Yes, there is an element of high intensity as well as of interval training but having said that, most people never perform HIIT workouts correctly. At the end of the day, they might not even get a single HIIT workout in, even though they thought they did. So to clear out the confusion, here is what HIIT truly looks like.

High intensity interval training or HIIT is a very specific type of training technique where you give everything you have during short but fierce spurts of exercise. The bursts are alternated with short and occasionally active periods of recovery as opposed to standing still.

This kind of intense training raises and keeps the heart rate up while burning deep into your fat deposits in less time. You can also get the same benefit when you go for a long run by keeping your heart rate up, also known as Moderate Intensity Steady State Cardio (MISS Training). However, the two are very different, as the results produced vary significantly.

The goal of HIIT is not only to raise your heart rate up and making sure that you perform your training at maximum intensity. And to truly reap the benefits of HIIT, you have to push your efforts to the limit during every burst by keeping your EPOC (Excess Post-Exercise Oxygen Consumption) high.

This is also why each burst is short, ranging anywhere between 20-90 seconds because even this much time is a lot when you kick the intensity level up to the max.
This key difference separates HIIT from both high intensity and interval training when done on their own. Research shows that all exercise promotes fat burn by burning calories but exercise performed at a higher intensity creates the after-burn effect that burns more calories over time. That is exactly why HIIT is such a hit.

When compared to other types of cardio, HIIT has also been seen to be a more effective means of getting incredibly shredded fast. It is a workout that is beneficial on multiple fronts since it uses both body weight and added weight that not only spike up the heart rate but also tone muscles.

The other thing that makes HIIT work is the element of rest. The training is comprised of intense bursts of activity followed by active recovery, this is where the element of rest comes in. Resting between each set is an essential part of the workout because if you do not take enough time to recover, you will not be able to push yourself to the limit on the next burst.

Since you are performing at an intense level, you are forcing your body to perform something it is neither used to nor comfortable with. Only by pushing through the limits your muscles demand growth. This explains why HIIT can not only burn fat, but also help you retain muscle mass or even grow in mass – In fact, you won’t find this benefit by performing long hours of traditional cardio sessions.

To put it simply, HIIT can help you shred body fat, staying lean, improve endurance while adding more muscle mass.

The Science Behind HIIT

As seen above, HIIT aims to induce overload. That is to say, by going through strenuous exercise, the body fatigues more significantly in the hope for supercompensation. However, supercompensation can only occur when the training overload is supported by significant recovery. Together, the two components aim to bring about physiological adaptations that lead to increased performance above the baseline.

Think of it like a car engine after a long car trip. Once you have reached your destination, your car engine continues to stay warm until it slowly cools to a resting temperature. The same mechanism occurs happens in the body after a HIIT workout.

Just as a car engine stays warm once it has been turned off, your body’s metabolism continues to strive even after the workout is done. This physiological effect is known as excess post exercise oxygen consumption or EPOC.