Sample Content Preview

E-mail marketing is hands down the most powerful and effective form of online marketing. Nothing comes close. Seriously. Even search marketing with all its hype and tried-and-proven success can’t even hold the candle to just how effective list marketing can be. It’s easy to see why, survey after survey, marketing firms keep putting e-mail marketing at or near the top of their advertising preferences. Here are the reasons why.

Through e-mail marketing, you can get in front of the eyeballs of your audience members anytime anywhere. That’s right. You can be at a beach in the Bahamas somewhere writing an e-mail update. Plug that in to your e-mail service provider and your audience, regardless of where they may be in the world and regardless of what they’re doing, are sure to get your e-mail. After all, most people check their e-mail inboxes. Isn’t that awesome?

This enables you to sell more products. Since you have a de facto relationship with people who voluntarily got on your mailing list, you are able to keep the conversation going. You don’t get just one bite at the apple in trying to get list members to buy. Every time you send an update, you get a chance to convert some of your audience members into buyers.

Through e-mail, you also get to keep in touch with the needs of your audience. It’s like you’re plugged in to what they need, what they’re looking for and the problems that they face. After all, that’s the reason why they joined your mailing list in the first place. They’re looking for solutions and answers that your list can provide.

This enables you to keep a steady flow of traffic to your blog or online store. Now, this traffic may not convert right there and then but the fact that it is constant enables you to get many bites at the apple. You don’t just get a one-shot chance at converting online traffic. That traffic can come back again and again with each and every update that you spend.

If you’ve heard great things about social media, you might want to think again. Social medial marketing faces many challenges because of the evolving algorithms of platforms like Facebook. As the years go by, Facebook is sending less and less organic traffic. Even if you have a big Facebook fan page with a gigantic following, you’d be lucky for your page posts to reach a tiny fraction of your following. It’s getting worse and worse with each passing year.

With e-mail marketing, you have a higher chance of reaching your complete mailing list instead of being at the mercy of these changing social media platform algorithms. It really all boils down to how well you write your headlines and how targeted your list recruitment is. If you did your homework and you played your cards right, you stand to reach a much larger percentage of your list audience. This is not the case with the typical Facebook fan page.

Finally, with your own e-mail list, you stay in control of your access to your audience. You can even download your list members’ e-mail addresses as you move from one e-mail service provider to the next. This list is your asset. It’s not going away anytime soon.

Given all these amazing reasons, it’s no wonder lots of old-school online marketers say “The money is in the list.”

But wait… If you have just jumped in with both feet into e-mail marketing, I’ve got some bad news for you. You’re probably going to fail. There, I said it. You can fail by:

Putting up a list but it doesn’t attract many members.
Attracting enough people to your list but most don’t open your e-mails.
Building a huge list of people with many opening your e-mails - but most don’t buy anything.

The sad reality is that the vast majority of people who try their hand at e-mail marketing have very little to show for it. They spend money every single month on their e-mail service provider only to come up empty handed.

Failure in e-marketing comes in many different forms because people try many different things. Marketers also have many different circumstances and priorities. However, they all lead to the same place: very low to no income!

If you want to get into e-mail marketing and enjoy the amazing passive income it can produce for you, you are reading the best book to get your started. Seriously. No other book comes close because almost all other books out there try to pump you up about e-mail marketing. They get you all hyped up but they leave you high and dry. How come? They do not step you through a systematic and methodical way of doing modern e-mail marketing.

Let me tell you the old tricks no longer work. Get rid of them. Don’t get excited by them. Otherwise, you are just setting yourself up for failure. Unfortunately, almost all the other e-mail list marketing books out there keep rehashing the same stuff.

In this guide, you are going to get just what you need to succeed in the highly competitive yet also highly lucrative world of e-mail marketing. Put simply, I will step you through the process of putting up a modern e-mail list - one that is engineered to succeed from the ground up. I have trimmed all the fat off. There is no fluff in this book. Instead, you’re going to get clear, easy-to-understand concepts that you need to wrap your mind around for you to be successful.

If you have a fuzzy idea of who your target audience is, you are going to fail with e-mail marketing. You really are. You might as well give up now if you are chasing after some sort of vaguely defined market.

Audience identification is crucial for niche list marketing. You cannot just target everybody. You have to drill down to a specific population of people who are trying to solve a fairly narrow set of problems. This is how you define their needs. By directly addressing the needs of these individuals, conducting enough consumer research and speaking their language, you would be able to convert a high percentage of them from website visitors to list members to product buyers.

Sample Content Preview

Introduction

Goal setting is the process of deciding what you would like to accomplish and then make a plan to achieve the desired result. Now while everyone has goals and aspirations, not everyone knows how to achieve those goals.

Goal setting is a structured process. First you decide on a goal, then you create a plan to get to that goal and finally you put your plan in action. It is this final part of the process that presents the most problems for many people. They easily set a goal and even devise a plan to get there but hit major roadblocks when executing their plan.

This book is your know all guide to setting goals and creating successful strategies to achieve those goals. Topics covered here will take a look at both personal goals for individual success and business goals to improve your business rather than any aspect of personal life. While both types of goals have different purposes, the essential goal setting process presents no major differences.

In fact, the same goal setting formula and strategies work for personal as well as business goals. So without further ado, here is what you need to know about the strategy-to-execution process.

Chapter 1

Vision Vs Execution

What is the difference?

Vision is great. In fact, it is the starting point for all big things to come. But vision means very little unless executed.

What this means is that it is great to have a plan but simply having a plan cannot get things done. It hardly even acts as a catalyst anymore. Take the very common example of trying to lose weight. You know you need to work hard and put in a certain amount of effort to shed off the extra pounds.

If you fail to lose weight on a diet, then is the diet the problem or is it because you didn’t follow through consistently? The vision was to lose weight and the execution required you to invest time, effort and a lot of will power into the process. Were you able to deliver?

Another way to look at the same is trying to expand your blog. If your blog isn’t growing, is it because your marketing strategy is poor, your writing style not up to the mark or simply because you can’t seem to create enough useful content? You may have the vision to create a blog with broad readership but do you have the strategy and execution to take it that far?

Now vision and execution are not exclusive to the business world, although almost everything written about the topic refers to entrepreneurs and leaders, but can apply equally well to everyday non- business like situations as well, as we have just seen. So while a lot of the examples in this book might sound like they have to do with good leadership qualities only, feel free to apply the same to your personal aims and goals in daily life.

The effort threshold

Going by this working title, let us assume that every goal demands a minimum work threshold. If you do not invest at least a certain amount of effort, you won’t get results. Based on the nature of the goal, the effort required may vary but the rule remains that you need to be engaged in following thorough.

Now go back to the example of trying to lose weight. If getting in shape requires a minimum commitment of gruelling for 3 hours per week and you only do it for 2, you won’t get the desired results. Likewise, if becoming a successful blogger demands you to put in 1,000 hours of productive effort and you only contribute 400, chances are you’ll fail. So even with a good plan in place, results do not come unless the plan is followed through.

Once again, vision needs execution to deliver results.

Defining vision

A vision for personal goals could be for anything ranging from improving your health, mastering a culinary skill, becoming a better person or even becoming more sociable when in company. In fact, it could be anything that empowers you as a person or makes you feel like an achiever.

In terms of business, vision is the grand idea of where your company may go as an extension of where it is already.

A vision statement organizes your thoughts and distributes them to the company. The statement is often lofty and future-based but still needs to be organized and planned carefully. It is kind of like a roadmap which points out the direction you would like to follow.

Sample Content Preview

Introduction

Since the introduction of the Internet to the public in 1994, our world has moved online. This has quickly been followed by money.

Whether you have a personal blog, business website, or are making money through online advertising, today's currency of success relies, almost exclusively, on the science of cultivating more significant traffic to your website.

The traffic that you bring to your website is crucial because it helps you increase your rankings on the various search engines, which is how potential customers can find your company.

It also helps you to gain expertise in your industry, which allows you to establish your influence on a particular topic, giving you the ability to earn money.
Unfortunately bringing more traffic to your site these days can be a challenge. With millions of competing websites, it can be difficult for potential customers to find your site.

In fact, NetCraft, an Internet service company located in Bath, England, recently announced that there are now over one billion websites on the Internet. With so many websites competing for the same customers, the question becomes what steps you can take to effectively capture the attention of consumers and increase the traffic to your site?

The good news is that the multitude of consumers that search the Internet daily are funneled through the rather narrow search engines to the various websites on the Internet.

This leaves the market far from becoming saturated regarding the division of resources. Therefore, there are still plenty of ways that you can effectively market your website to attract more people to your site successfully.

The bad news, most of the techniques that are being used today aren't entirely understood by a majority of the population, leaving them unable to fully capture the benefits they can bring and forcing them to hire specialized marketing firms that increase their operational costs.

The five powerful techniques outlined in this guide are geared toward a single purpose; helping you drive more traffic to your website. These methods that you will learn are easier than you might have thought initially and will bring you results within a week.

As long as you follow the concepts outlined in the guide, you will start to see a marked increase in the number of visitors to your website.

Chapter 1: Developing Content, Using Analytics, and SEO

According to Internet Live Stats, Google now processes over 40,000 search queries every second, which translates to more than 3.5 billion searches every day and 1.2 trillion searches every year, worldwide.

Add to these numbers the number of interactions with social media and mobile applications and ranking higher on the Internet can be downright overwhelming.

The good news is that search engines remain the dominant resource for people to find and cultivate information on the web.

This makes focusing your efforts on organic searches the best way for companies to realize enormous dividends for their websites and blogs.

Whether you’re new to SEO or looking for the most effective strategies to dominate Google, having a basic understanding of search engine optimization techniques along with knowledge of the latest algorithm changes will put you ahead of a majority of those trying to optimize their websites.

The first thing that you need to learn about driving traffic to your website is that all your efforts start from your own backyard. The first rule to building an excellent foundation for website traffic is remarkable content. Being a small business owner, you need to appreciate the immense array of new media tools that you have at your disposal.

Developing Content

The first rule that you need to follow is to diversify your content among as many different media formats as possible. This includes textural, audio, audio-visual, etc. Every business, no matter what they sell, requires a specific set of skills to survive, and ultimately succeed.

Unfortunately, many people shrug off these skills as everyday occurrences, which leads to those more willing to acknowledge their gifts receiving more attention, publicity, and more business through higher web traffic.