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Chapter 1: The Challenge of Digital Marketing

Many of us got into digital marketing thinking it was going to improve our lives in major ways. You may even feel that you were ‘promised’ by internet marketing gurus that your life would suddenly be easy once you took up this line of work.

Digital marketing means working online and that in turn means working from anywhere, and without a boss. So of course, life will be easy! You can choose your own hours, you can work out of coffee shops or from beautiful locations…

And you can do it all your own way. Without someone breathing down your neck and shouting at you when you get things wrong.

What’s more, if you manage to achieve a ‘passive income’, then you’ll be earning money even while you sleep. Passive income means generating cash from a website, or a YouTube channel, or through affiliate sales. It means that even as you are resting, the seeds you sowed continue to reap their rewards.

So, you can take time off whenever you want.

And let’s not forget that during all this, you will be discussing things that matter to you. Things that you are passionate about. Things that you can’t wait to leap out of bed to start writing about.

That’s the dream of the digital marketer.

Oh, and you’re rich too.

Dreamer, Meet Reality

The question you should be asking at this point though, is that if it is that easy, why isn’t everyone doing it?

The answer is that – of course – things are actually a fair bit more complicated.

Because most people don’t wake up one day with a website getting thousands of views a day and generating solid passive income. In fact, no one manages to do that.
Instead, it takes a lot of time. Likewise, it takes a lot of time to build a massive mailing list that you can use in order to make money from affiliate marketing emails. It takes a lot of time because it simply takes that long for a site to take off in a big way or for anyone to collect that many emails.

But likewise, it also takes that long simply to learn. You’ll start off with your internet marketing not really knowing what you’re doing. You’ll make mistakes. You’ll build a brand that you’ll be embarrassed of in retrospect.

And if you’re anything like the vast majority of today’s most successful internet entrepreneurs, then you’ll probably end up scrapping your first few businesses and trying again. Trust me: I work in the industry and I know some of the biggest players very well. None of them got it right the first time. They all floundered at first with non-starter ideas and brands. That will be you. Trust me.

And this is when running a business is not easy and is not fun. This is when digital marketing is hard.

You were told you would be able to give up your job and start working from home right away. You were promised the world. Instead, you’ve done nothing but work your socks off, stay up late and give up your free time… only for nothing to happen.

And that can be crushing.

What’s more, is that many internet entrepreneurs will never quite achieve passive income anyway. I consider myself an internet marketer and yet a large portion of what I do involves working for clients.

And let me tell you: if you work for clients then you might as well work for a boss! Even the nicest client in the world is going to expect you to honour your deadlines to at least some degree. Even the best gigs around will sometimes involve writing about topics you hate, or designing sites that you don’t massively approve of.

How about all the times you don’t get paid? Or the times where you’re between clients and the money just isn’t coming in?

And when you work from home, how do you prevent yourself from going entirely mad? You know, even when everything is going well and you’re getting paid for doing work that you enjoy… how do you avoid the temptation to sit in front of the TV all day? Likewise, how do you avoid the temptation to not stop working when it gets to 5pm? How do you avoid the temptation to squeeze in just a bit more work? And a bit more? Especially if you’re getting paid by the word or by the hour.

How do you manage your finances, knowing that you’re always going to have different amounts of money coming in at different times?

Do you have what it takes to do your own taxes?

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Chapter 1:

The Basics

Before you jump right in, it is better to not only discover more about investing and how it all works, but likewise to determine what your goals are.

What do you hope to accomplish with your investments? Will you be funding a college education? Buying a home? Retiring? Before you invest a single penny, truly consider what you hope to accomplish with that investment. Knowing what your goal is will help you arrive at smarter investment decisions along the way!

The Start Point

Too often, individuals invest cash with dreams of becoming rich overnight. This is possible - but it's likewise rare. It's commonly a very bad idea to start investing with hopes of becoming rich overnight. It's safer to invest your cash in such a way that it will grow slowly over time, and be used for retirement or a youngster’s education. However, when your investment goal is to get rich quick, you should learn as much about high-yield, short term investing as you possibly may before you invest.

You ought to strongly consider talking to a financial planner before making any investments. Your financial planner may help you determine what type of investing you must do to reach the financial goals that you have set. He or she may give you realistic information as to what kind of returns you may expect and how long it will take to reach your particular goals.

Again, remember that investing requires more than calling a broker and telling them that you want to buy stocks or bonds. It takes a certain amount of research and knowledge about the market when you hope to invest successfully.

Chapter 2:

Should You Invest

Investing has become increasingly crucial over the years, as the future of social security advantages becomes unknown.

Important Info

Individuals want to insure their futures, and they know that if they are depending on Social Security advantages, and in some cases retirement plans, that they might be in for a rude awakening when they no longer have the ability to earn a steady income. Investing is the answer to the unknowns of the future.

You might have been saving cash in a low interest savings account over the years. Now, you want to see that cash grow at a faster pace. Perhaps you’ve inherited cash or realized some other type of windfall, and you need a way to make that cash grow. Again, investing is the answer.

Investing is likewise a way of attaining the things that you want, like a new home, a college education for your youngsters, or expensive ‘toys.’ Naturally, your financial goals will determine what type of investing you do.

If you wish or need to make a lot of cash fast, you would be more interested in higher risk investing, which will give you a larger return in a shorter amount of time. If you are saving for something in the far off future, such as retirement, you would want to make safer investments that grow over a longer period of time.

The overall purpose in investing is to create wealth and security, over a period of time. It is crucial to remember that you will not always be able to earn an income… you will eventually want to retire.

You likewise can't count on the social security system to do what you expect it to do. As we have seen with Enron, you likewise can't necessarily depend on your company’s retirement plan either. So, again, investing is the key to insuring your own financial future, but you must make bright investments!

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Chapter 1:

What Is Forex

The stability of the forex is never guaranteed as it is dictated by many connective elements around the world. Things like war, oil prices, and global shifts in power are just a few of the elements that effect the forex movements. However most times these changes are not immediate but gradual over time.

The Basics

There are many companies that are successfully trading in the forex. For the forex trading there are no off days, holidays or time offs. These companies run on 24 hour cycles no matter which part of the world they may be located in.

The forex trading also has its fair share of scams and to avoid this it would be prudent to do some research before taking the word of the forex traders and investing a lot of money on the here say or speculation of a few people. There are no magic formulas that most traders tout and every trade has the accompanying risks.

There are also many career opportunities in the forex trading line. Most large forex trading companies hire a varied amount to trades depending on the successes of the trade. Individual traders, brokers and bank to bank transactions are the most common and accepted ways of trading. The statistic taken last year showed the trading volume reached about 4 trillion USD.

Besides the daily transactions for profits, there are also other uses that require some lever of forex movements. These other users may include wages paid to foreign banks for the multinational personnel. However a large percentage of the trading is more for profits which can be rather considerable if the risks involved weren’t so high.

Chapter 2:

About The New York Stock Exchange

Some documentations list the beginnings of the NYSE or otherwise known as the New York Stock Exchange to begin in May 17th 1792. At the time of its humble beginnings it only had about 24 stock brokers working together to form the stock brokerage. All this was and still is on the same named street called Wall Street.

NYSE

As it expanded over the years it has changed locations but has retained always kept the “wall street” tag. It is known to be the largest stock trading house in the world and at last statistical count it was listed to be trading daily at about USD153 billion. The statistics also showed that at one time it had a market capitalization of its listed companies at the huge figure of USD13.39 trillion. These are all mind boggling figures and it is rather amazing to note the amount of paper transactions that are done on a minute to minute basis.

This powerful form of trading which is facilitated by the NYSE provides the platform for buyers and sellers to trade share of stock in companies registered with the board for public trading. Keeping to the age old working time frame of a five day working week of Monday to Friday, its runs from 9.30am – 4.00pm, closing only for holidays previously set and declared by the Exchange in advance.

Though when first observed it can seem quite chaotic and loud, there is an underlying system in place which is very familiar to all on the trading floor. The “buying and selling” is done at a very fast and energetic pace and the alertness of an individual plays an extremely big role in getting the transactions done according to requirements of clients or customers. These “customers” or clients usually appoint brokers to do the trading on their behalf sometimes with specific guidelines and some leaving the decisions to the discretion of the brokers hired.

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Chapter 1: How To Get Started With Facebook Ads

In this first chapter, you’ll learn the basics of Facebook Ads and how you can get started with advertising on Facebook. You’ve probably read a lot of success stories on the Internet of marketers spending a few hundred dollars and earning tens of thousands in return.

That sounds like a crazy return on investment (ROI), right? Well, not really. With Facebook Ads, it’s possible to replicate these successful marketers’ techniques so you too can experience an extraordinary ROI!

There’s no denying the fact that when it comes to marketing and advertising your business on social media, Facebook is the way to go. With over 2 billion users logging in to Facebook every month from all corners of the globe, Facebook is king of social media. Whether you want to reach people in your town or city or people on the other side of the world, it’s possible with Facebook ads.

What Exactly Are Facebook Ads?

If you scroll down your Facebook news feed, you’ll most probably see a post which says Sponsored or Suggested Post on it. Or if you’re on a desktop computer, you’ll see ads on the right side of your screen. You’ll even see in-stream video ads while you’re watching a video on Facebook.

Also, you’ll see ads or sponsored messages on Facebook Messenger, Instagram, and the Audience Network. These adverts are known as Facebook ads.

Individuals, small businesses, and large corporations pay Facebook billions of dollars a year to show their ads to Facebook users. And it’s not surprising because compared to other platforms, Facebook gives their advertisers the best bang for their buck.

Why Should You Advertise On Facebook Ads?

Before I show you how you can get started with Facebook ads, let me go through a few reasons why you should consider investing in this platform.

1. Your potential customers and clients are all on Facebook.

Well, maybe not all. But some, if not most of them, will be on Facebook. Not everyone likes Facebook, but everyone who’s ever heard of this thing called the Internet will have heard of Facebook. Whether you’re looking to target people in your location or another continent, it’s very easy to do so on Facebook.
2. Hyper-targeting is a Facebook Ads specialty.

When you sign up for a Facebook account, you give Facebook a wealth of information about yourself. Advertisers can then target you based on the information you provide. Other advertising platforms don’t come anywhere near Facebook ads’ targeting options.

For instance, you can target people based on their location, their hobbies, their favorite sports teams, their language, their education, their life status, their work, their finances, their travel preferences, and so much more.

3. Facebook ads won’t get you bankrupt.

Unless, of course, you give Facebook all your money. But that’s not a very wise business decision, is it? With Facebook ads, you can spend a few dollars each day, and Facebook is not going to complain about it.

If you compare the amount that you’ll spend advertising on Google Adwords, Bing ads, native ads, banner ads, billboard or newspaper advertising, you’re literally going to save a fortune on Facebook! With the amount you’ll save, you’ll be able to reach even more of your target market, that is, you can quickly scale your budget and get in front of more people.

4. You can measure your Facebook ads results.

You’re not going to be playing the guessing game with Facebook ads. The platform is very transparent, and you can see how many impressions, clicks, and conversions your ads are receiving in real-time. To be able to measure your results, you do need to add the Facebook pixel to your website.

This snippet of code is all you need to track important activities on your website – who’s buying, who’s signed up to your list, who’s visited and bounced off your site without doing anything, etc.

5. Facebook advertising can grow your website traffic and foot traffic, too.

With Facebook ads, you can direct people to do anything you want. For example, if you want them to visit your site, simply include the right call of action to your ad. If you want them to drop by your physical store, let them know. If you make your ad enticing enough and give people what they want (by addressing their pain points), then you make it easy for them to follow your call to action.