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Chapter 1

Introduction

No man is an island.

That may sound a cliché but it definitely holds true to everyone – to you, to me, to them.

Remember the first man God has made? He was Adam. He lived alone for a while- the length of time we do not know. However, God saw that he was sad and lonely. He was the highest creature that was made. He had everything he wanted. Yet, he was not happy. Why? It is simply because life without other people is not worth living.
Imagine yourself in Adam’s place. You’ve got all the food you want to eat, beautiful places you want to go, and money you want to spend. You have everything you want to have, and you are going to make use of them- alone.

Perhaps, it was not easy for Adam. And God saw what was missing in his life. Another human being was created to live with him and journey life’s highway with him. He became happy. He became contented.

That is also the scenario in our lives. We may have everything we need even what we want. But, there got to be people in our lives whom we can share our lives with.
The fact is that, we were created sociable. Not only does it apply to people before. Until now, it still remains the same. Being sociable is not something we can avoid nor hide. It is in us and all we can do is accept it and make it work for us.

Yes, man can live alone. In fact, a lot of people nowadays are independent. They have a house of their own, earn real cash for themselves, eat alone, and sleep alone. But despite that, they still have people around them whom they consult to occasionally. They still get to mingle with others at times. They still converse with people once in a while. They may say they are alone, but not most of time.
We all need friends.

Friends are those people we are comfortable with. Those we can chat with and hang-out a lot. They are the ones whom we get to relax with when we are so stress from school and work. They are those who offer help when we desperately need it. The ones we can rely on and trust our secrets to.
However, we need to consider that people are not the same. Our traditions and beliefs may not coincide. Our thoughts different from them, our like and dislike may not be the same – so as friendships.

Basically, friendships are not the same. Because people are unique in every way, our friends also vary. Our kinship with people is of different levels.
Some are true friends, some are not. Some are your friends only when you have money. Some are just your hang-out friends. Others are just visiting friends. But the fact is that, they are still your friends.

They may not be the same, but you are still able to share your life with them in different aspects you can ever think of. Indeed, you can’t make it alone.

Perhaps you want to build friendships with a lot of people but are having difficulty around.

This eBook provides you with tips, ideas and advices you can use to gain a lot of new friends.

Friends are everywhere; you just have to know how to handle them well.

Chapter 2

Baby Steps To Making New Friends

First impression lasts.

In making new friends, your disposition and manner of getting along with people at first meeting most of the times matter.

A smile always captivates a person. Not only does it brighten your day, but most importantly, it gives the new people you meet a hint that you are friendly and approachable. Based on observation, those people who are not smiling are perceived as strict and closed type of people. Thus, don’t forget to wear your smile every day.

Being well-groomed is also liked by a lot of people. A person who doesn’t know you will always look at your outward appearance. After looking at your face, your clothes and dress up will be the next thing to be observed. If you are always seen dirty and not well-dressed, people will not be interested to make friends with you, except for few who like dirty-look. Otherwise, being clean and fresh is mostly desirable.

As you start a conversation with someone new, always maintain a good eye-contact with that person. By that, you will be sensed as someone who is sincere and a good listener. People always want to be listened and by simply lending an ear attentively, that person will feel respected.

Giving compliments to people will also increase your degree of being treated as a friend. Somehow, it gives the person you are talking to sense of belongingness and value. When a person is discouraged, a compliment remark always gives comfort and encouragement.

Showing your interest in other people is also an effective way of making friends. Focusing on them will make them feel that you are concerned with them and that you are indeed a potential good friend they can count on.

Having a balanced emotion at hand gives people an impression of your maturity as a person. Hence, it would be good if you are always watching on how you carry your emotions whatever situation you are in.

These are only few of the ways how you can gain new friends. There are still a lot of things you can effectively do to befriend new people. However, you don’t need a long list of these steps. So long as you master and apply these steps appropriately, lot of new friends is just around the corner.

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Foreword

It is important for us all to ensure that our egos are strong and healthy. Our ego is our identity. It is who we believe ourselves to be and as such is a reference point and our “home in the world.” The ego is individuality. As our identity it sets us apart from other people’s identity. Get your ego in order here.

Ego Evolution

The Reasons Behind And The Plan To Build A Healthy Ego

Chapter 1: Ego Basics- Why You Need To Develop Your Ego

The ego is the centre of consciousness and is the “eye” through which we perceive the world. Our decision making is determined by our ego and it implements our will. The ego can be seen as an interface between the human world of society and individuals.

The Basics

Very importantly the ego is a sentry. It analyses situations as threatening or beneficial. It reacts to insults, damage to what it sees as its own symbols or challenges to its circumstances.

It is necessary for us all to work to strengthen our egos and by doing so develop a sense of individuality, independence, self esteem, assertiveness, presence and values.

Egos give us convictions of our opinions and perspectives specific tastes and preferences. People in possession of those qualities have egos which can be termed well developed, well defined or “strong.”

A well developed ego is beneficial in many ways. Individuals with healthy egos approach other people from a position of strength and vigor rather than from neediness or emptiness.

Such people can easily forge positive relationships with others. Well developed egos allow individual to behave consistently and be stable and trustworthy. People with well developed egos are not easily swayed by people who try to persuade them with their opinions.

Developing a healthy ego means that a person has an effective persona and appears confident, in control and trustworthy.

Chapter 2: Work On Honesty

Honesty is a key ingredient in developing trust. Trust is a key element in establishing credibility. Our credibility is at the centre of our ability to influence others and provide strong leadership.

Truth

To be honest is to be real, genuine bona fide and authentic. Honesty gives our business dealing openness, reliability and imparts our values to others.

It is important to work on our honesty to establish credibility in our relationships with others. To do this we must become more transparent.

Organizations are essentially a collection of relationships and honesty is one of the most obvious and neglected to improving relationships and self awareness.
In the workplace when people choose to be more honest with others the morale and productivity of the whole team improves in the process. Telling the truth is probably the single most cost effective and single way to productivity and employee satisfaction.

Being dishonest is generally the result of an individual fearing the consequences of telling the truth. Individuals are not up front when they are afraid.
Establishing ground rules in work place situations and being prepared to listen to reasons as to why something was said, not said or done encourages staff to be honest. Honest explanations will then be more forthcoming as to why a certain deadline was not met.

Developing a written code of business ethics is most helpful when working to develop honesty.

Such a code will guide all decision making and actions. An individual’s reputation and track record for ethical behaviors and integrity are vital for establishing the trust that is the basis for all successful relationships that are held including those with customers, employees and the community.

The old adage of honesty being the best policy is most certainly true in all workplace situations. It allows for a more positive work environment and will help to retain customers and gain others.

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Introduction

Copywriting is an exclusive technique that permits you to promote such things as products, special events, individuals or companies. Copywriting is regarded as one of the most important elements of any marketing strategy.

It should be considered as the tool to help your company promote itself. Your customers or returning clients are familiar with the quality of the products and service that you offer and consistency of your business. However, most of the people find or "discover" your site by the search terms or keywords they enter into search engines.

How is the copywriting performed? Irrespective of the company you have, diversities of products and services you provide, you should be fixed to several important rules. Despite the fact that copywriting has changed during the last decade due to the wide use of the internet, some fundamental rules still apply.

As simple as copywriting might look, it should comprise several vital elements. First, it must have an intriguing and appealing headline that entices your visitor to explore further down the page. It must contain subheadings where main features of the heading are restated. The most significant part of the copywriting copy is definitely the body that tells the major points of your text. It should be easy-to-read, logically structured and coherent.

Ideal copywriting content should highlight the benefits of the product, its uniqueness and clearly state reasons your visitors should buy from you. One should remember that there are plenty of other people, businesses and websites, which might sell identical products and services as you.

In order to be successful, you should stand out from the crowd. This technique should apply in offline and online copywriting alike and if the technique is performed professionally it leads to the increase of the traffic on your website. When writing a sales letter remember that one of the most important elements of the content is persuasion.

One should persuade your visitors to take further actions to make a purchase from you rather than from your competitor’s. If the principles of persuasion, action, desire, and motivation are applied in your copywriting, one can be sure that it will bring positive results.

Chapter 1: Writing A Sales

Letter That Sells

Ever heard of the saying that if the heart’s in it, the brain will follow? There is need to capture the heart of today’s advert weary buyer as a result from flooding sales letters from received advertised products or services.

There is need to follow the required step-by-step structure for your sales letters to achieve results. A structural plan that goes into the heart.

Emotion is the key to buying anything; whether it is paper clips or plain paper, emotions are required to enhance a purchase. Once the emotion is set rolling, facts, specifications, and the likes are used to justify the decision made. Catching your customer’s emotion is the main essence of every sentence, phrase and everything about your sales letter.

The promise of gain and the fear of loss are the two emotions that really motivate people. The stronger is the fear of loss. Choosing from using either “How to keep from being sued” or “Save money in legal fees” as headlines will get better a response as an example of a sales letter.

Basic human needs are based on keeping the fear of loss or the promise of gain which give rise to seven emotional hooks. Your sales letter must frankly address as many of these basic needs irrespective of your product or service.

These seven emotional hooks are:

? Free time. ? Self-satisfaction. ? Fun or excitement. ? Popularity. ? Wealth. ? Safety or Security. ? Good looks.

Using all these is more important. So, how do you get them to the heart, or get your prospective customers to act or utilize the copy paradigm? For instance, you will catch the attention if you shout “Peanuts” facing an audience in rows of bleachers in a baseball stadium. Your boss has given you a bag of peanuts that you must completely sell or you’ll get fired. Therefore, you must sell.

Use The Verbal "2x4"

An emotional motivator must be used to hit them on the head, meaning you start with an envelope. You can ask “When you saw a plain white envelope, did you remember the last time you rushed to open it?” Remember that you must make use of the promise of gain or fear of loss, written boldly.

Let’s consider these two examples:

Gain: In this white envelope, we put a money-making miracle. Loss: Work hard for the rest of your life and throw this away. The envelope was eventually open and you saw a boring paragraph about your leadership in the industry having conventional sentences about dedication, innovation, and commitment.

It Goes in a Round File

Making use of our key motivators; the promise of gain or fear of loss. Either must be in the headline, as your reader must not miss it and it must strengthen the headline into watering their appetite to rip open the envelope. Both your headline and sales letter must come together in their emotional impact and the message.

For instance, “You are halfway to getting rich if you finish reading this letter”. Our next discussion will be about the body of the copy, getting what to say to leave your existing or prospective customers begging for your product. You must mine the clues to master the perfect sales pitch and get into your customer’s emotions.

Testimonial Time

Heard of profiling? You put details of key specifications that build trust in your company and you. This can be done by sharing satisfactory words of testimonials from your satisfied customers. There will be the edge if you can get this from people in the industry that your prospects recognize and you can also make use of photos, phone numbers if you have access to them to boost your credibility. You can share experiences of how long you have been in the business and share any articles about your company and or its products that were shown in the any type of media. These might cost more as they are revealed from an impartial source.