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Twitter content creation checklist

Even though a tweet on Twitter isn’t ever going to be any longer than 140 characters, writing those tweets can be almost impossible – especially if you’re looking to use Twitter to build your business online!

So much has to go into each tweet that you send out to make it effective that you really have to think through these kinds of posts, checking – and often double or triple checking – to make sure that it is “just so” and will produce the kind of results that you are hoping for.

No, mastering Twitter as far as it being a marketing tool isn’t some kind of dark art.

But there definitely are specific things you can and cannot do on Twitter if you want to use it as a powerful solution for building your business rather than an instant notification system that lets everyone know what you had for dinner yesterday.

To better help you with each and every single tweet you send out from now on, we have put together this quick guide to really help you make the most of everything Twitter has to offer.

Run through this checklist before you send out ANY tweet and you will be able to catapult your success right through the roof.

Let’s dive right in!

Why am I sending out this tweet?

You would be absolutely shocked at the amount of people that tweet mindlessly when running a business, probably the biggest mistake you can make when it comes to Twitter today.

Everyone already has overloaded news feeds, Twitter feeds, and a social media life that is almost impossible to keep up with as it is.

When businesses start adding on extra layer of “noise” with no real value or no real content, instead just trying to keep their name in front of everyone, they start to shoot themselves in their own feet – and that’s when Twitter turns from a powerful tool to build your business into may be the guillotine that cuts your business had off.

There’s nothing wrong with posting every 15 minutes on Twitter IF you have something valuable, interesting, and engaging to say.

Now, the odds are pretty good that this super fast posting schedule just isn’t sustainable for you – or any other business, for that matter – but it’s just as important that you make sure you know exactly why you are posting to Twitter before you hit the “send” button.

Always – ALWAYS – ask yourself why before you hit that button. It’ll save you a world of hassle and headache, not to mention prevent you from creating bad juju with your followers.

Is this tweet targeted to my ideal prospect?

Now that you have determined that your tweet definitely does have a specific goal in mind it’s time to figure out whether or not that tweet is targeted to your ideal prospect or a “shotgun-style” approach kind of sent out into the universe without any real expectations.

Obviously, you are going to get much better business results when you laser target each and every single tweet you send out to your ideal market.

Once you understand exactly who your best customers are and build a psychological profile of those individuals, you’re able to almost effortlessly create Twitter content – and marketing content in general – that really resonates with them and pulls you into a deeper relationship with one another.

You need to be sure that your tweets are adding extra value to their lives in one way or another but you also need to make sure that your tweets are also interesting, engaging, and entertaining.

Your tweets don’t necessarily have to be both of those things at the exact same time, but EVERY tweet that you send out must be one or the other or people are going to start filtering you out, on following you, or (even worse) bad mouthing you and your business on Twitter.

Twitter Content Creation Checklist

Laser target each individual tweet as though it was a text message to one individual customer and you’ll find your Twitter success goes right through the roof.

Is my message crystal-clear and how is my tone?

It is really, really easy to get your message wrong – or to have the tone of your content misinterpreted – when you are talking about the written word, and this is something that you really have to strive to get a lot better at.

A lot of people that jump on Twitter aren’t shy about firing off 140 characters at lightning like speed, never really double checking that the message they are trying to convey is crystal-clear and can only be interpreted in the way that they want it to be interpreted and that the tone is just right as well.

Big problems – BIG problems – pop up on Twitter when you have a mismatch between your message, your tone, and your overall business branding.

The name of the game with social media marketing across all social media platforms is consistency, and if you have a disconnect anywhere your followers are going to instantly recognize it, and that’s when they are going to bail or start ignoring you faster than you ever would have expected was possible.

Always go back and double check that you are just as crystal-clear with your message as can be and that your tone/voice matches your branding.

Really trying to hammer this out of the park and you’ll deal with a lot fewer self-inflicted marketing messages to deal with.

Will this tweet fit in 140 characters or do I need a picture?

Twitter Content Creation Checklist

Even though there is no “perfect” tweet length, studies have shown that tweets that are below 100 characters increase engagement by 17% over those that are longer than 100 characters – but that doesn’t mean that you should truncate your Twitter messages just to try and get under this artificial barrier.

In fact, you’ll probably want to try and hit the sweet spot between 120 and 130 characters (especially if you are going to be including links in your Twitter messages).

This gives you plenty of room to expand your message and get your point across without filling up the entire Twitter block and turning people off of whatever it is you may have to say when they are simply scanning their Twitter feed.

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Instagram Monetization Checklist

Each and every single month, more than 1 billion people log into Instagram, interact with content, and post content to the platform.

Far and away one of the most frequently visited and often utilized social media platforms, even more so than Facebook, Instagram has become the “go to” platform for serious business owners, advertisers, and marketers that are looking to build their business online.

And even though Instagram is 100% free to get started with – and you can have a brand-new Instagram account up and running in less than five minutes.

The truth of the matter is the overwhelming majority of business owners, advertisers, and marketers out there aren’t using Instagram the right way to build their business or create the kind of financial future they have always dreamed of.

Honestly, the majority of the Instagram market is little more than “traditional marketing” applied to the digital world – and that just isn’t going to cut the mustard any longer.

No, if you are going to knock your Instagram marketing right out of the park and really turn it into a powerful channel for marketing you have to know exactly what you’re doing.

On top of that, because you’re going up against already stiff and established competition, you also have to take advantage of as many shortcuts checklists as possible to get you to the top as fast as you can.
Here are some critical tips and tricks in this quick checklist that will help you do exactly that.

Let’s dive right in!

Start at the start – Get your Instagram strategy down first

Most folks run their marketing right off the rails at the start, never even realizing that their entire Instagram marketing and was built on a foundation of sand and not concrete.

Most people just kind of throw different marketing approaches at the wall of Instagram and hope that something sticks, rather than taking a real systematic and focused approach to creating marketing that actually has an opportunity of working.

But not you.

No, since you are reading this quick checklist and following along with all of the tips and tricks we were able to share, you are going to have an almost unfair advantage over the competition to create truly effective marketing that actually works.

You’re going to be able to start at the start (where you need to create that solid foundation) and build from there.

Identify your perfect prospect

The very first thing you have to do (even before you create a new Instagram account) is come up with a crystal clear image of who your perfect prospect is.

You have to know what they are most interested in getting out of you, what they are most interested in seeing and interacting with on Instagram, and the “hot buttons” that compel them to go from engaged Instagram follower to paying customer as quickly as humanly possible.

Once you have this crystal clear image of who this perfect customer is you’re going to want to craft each and every single piece of Instagram content you create (as well as every other piece of marketing you manufacture) for them and them alone.

A lot of people make the mistake of trying to be everything to everyone with their Instagram marketing, missing the mark completely and getting zero followers instead of laser targeting in on their specific niche while ignoring the overwhelming majority of people that wouldn’t have become customers anyway.

Steal great ideas from your competitors

After really firmly establishing that image of your perfect prospect it’s time to go and look at the top 15 or 20 Instagram accounts in your industry, really trying to come up with an idea of what they are doing so effectively in your market to already.

There is absolutely no reason whatsoever to try and reinvent the wheel when it comes to online marketing, especially when your competitors (your successful competitors, anyway) will not have only blazed that trail for you to follow but will have left very easy to understand and copy clues for you as well.

Some people get a little bit squeamish about “stealing” content ideas from competitors, but you are going to want to get past that as soon as humanly possible.

We aren’t in any way suggesting that you actually rip off physical pieces of content and pass them off as your own, but if you are in an outdoor equipment niche in your best competitors are posting in sunup and sundown images of camp life you had better believe you are doing a lot of the exact same thing or you are going to be missing your mark with your ideal prospects and losing ground to these competitors for no reason whatsoever.

This will help you speed up your content marketing on Instagram significantly, but it will also help you slip right into the top tier of Instagram accounts in your industry when you’re publishing the same content as the “big dogs” are.

Create a content marketing calendar

The content marketing calendar is the number one differentiator between amateur hour marketers on Instagram and serious and savvy social media marketers, and you’re definitely going to want to find yourself in the latter group.

Major companies all over the world have spent a tremendous amount of time, energy, and effort really trying to streamline and systemize as much of their customer acquisition process as possible.

And while these major multinational companies have budgets far bigger than anything any of us could ever muster, the one weapon that we can copy and use just effectively as they are is the content calendar. Setting up your marketing six months (or even better, one year) in advance with a plan for every single piece of content you are going to release a very specific day and as part of a very specific marketing campaign gives you an almost unfair advantage over the rest of your competition.

By setting out understanding that you are going to have to create content for a three times a week release you’re not only able to create those posts in advance and get them ready for “prime time”, you’re also able to find just the right piece of content to publish at a particular point in time to dovetail in with all of the other marketing approaches you are utilizing.

With a content marketing calendar, you can be working on a Valentine’s Day campaign, for example in the middle of June, coming up with content that will be released on Instagram that goes hand-in-hand with the Valentine’s Day campaign you have been running from the end of January right up until the middle of February the coming year.

On top of that, you can really start to automate your Instagram marketing when you take this kind of approach.

Because you have all of your content created and ready to go, you can then script programs or outsource the actual publishing work to someone else – freeing up your time so that you can focus on other high leverage business activities without having to worry about how you’re going to cobble together an advertising approach that day.

This is game changing stuff, and you have to be 100% certain that you are doing EVERYTHING in your power to systemize, automate, and delegate as much of your Instagram marketing as possible.

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How To Build Your Brand With Instagram Start building your brand

In record time, Instagram has been able to absolutely explode into one of the most popular and frequently visited social media networks on the planet.

Even before being purchased by Facebook, Instagram had close to 1 billion users logging into it social media network every single month – with hundreds and hundreds of millions of users logging in every single day.

On top of that, Instagram was able to cultivate a truly active social media platform in a way that many of the other social media services haven’t been able to. People continue to log into Facebook, but aren’t anywhere near as active on the platform as they used to be.

For every individual photograph posted to Facebook, for example, about 9000 likes will land – compared to 52,000 likes and 315 comments on Instagram for the EXACT same image.

We’re talking about game changing stuff here, especially when it comes to marketing and advertising in the digital world today.

Honestly, you’d have to be at least a little bit crazy not to leverage everything that Instagram has to offer as far as marketing and advertising opportunities are concerned.

Instagram is the key to numerous online marketing empires, and it can be an effective tool to help you build your business and the financial future you’ve always dreamed of as well.

At the same time, you have to be really smart and really savvy about how you go about making the most of Instagram.

Because it is so deceptively simple to get started with it can also lure people into being kind of lazy with they are Instagram marketing and the strategies that they leverage – and that’s not somewhere that you want to find yourself or your business.

Use the inside information we’ve been able to put together for you below to not only jumpstart your Instagram marketing but to also build the kind of business and brand on this social media site that will set you up for unbelievable success moving forward.

Ready to dive right in?

Let’s get right to it!

Know EXACTLY who you are marketing to

This is the number one step that the overwhelming majority of people getting ready to market on Instagram stumble with or ignore completely, and it is the final nail in their coffin before they even get started.
You just cannot have any real success whatsoever with online marketing without first understanding exactly what’s happening in your market, what your ideal prospect is interested in most, and the kinds of content that they really gravitate to.

For starters, you have to get crystal clear about who your ideal prospect really is…

Sure, this isn’t quite as “sexy” as leveraging the latest Instagram marketing tactic du jour, but it is the heart and soul of a proven marketing approach and the only way that you are going to be able to hit the ground running with your new Instagram efforts.

A lot of otherwise smart and savvy business owners and marketers are going to try and create the business of their dreams or a brand that really resonates with what they are most interested in.

This is especially deadly for business owners and entrepreneurs that are trying to “scratch their own itch” and feel like they are the best customer for their products or services.

These are the kinds of business owners and entrepreneurs that are going to color all of their marketing and advertising according to what they would be most attracted to, as opposed to what the majority of their market is interested in.

Do not make this same mistake.

How To Build Your Brand With Instagram

Instead, create a customer profile that is as detailed as humanly possible about whom your perfect prospect is.

Break down their age, their interests outside of your products and services, the hobbies that they most enjoy, the income that they are likely to pull down, their marital status, and absolutely everything else you can come up with to really zero in on EXACTLY who they are.

Then and only then will you be able to create the kind of Instagram content (and other pieces of marketing content, for that matter) that will really resonate with them as a core individual.

This is when you’re able to turn up the heat, this is when you’re able to knock your marketing out of the park, and this is when you have an almost unfair competitive advantage over your competitors.

Speaking of your competitors…

You absolutely MUST check your competition

It is absolutely impossible for you to have any measure of success on Instagram whatsoever without first understanding what the lay of the land is like and what your competitors are doing right now that you have to do better.

Unless you are inventing a brand-new product or service that the world has never seen before (unlikely but possible) the odds are pretty good that there are at least a handful of other companies and businesses selling exactly what you have to offer – and they already have a head start on Instagram!

Instead of letting this discourage you, the important thing for you to understand is that you now have an almost invisible head start over your competitors (and that head start is all their fault).

You see, by paying attention to the content that they publish on Instagram for say 30 days or so you are going to be able to steal inside information from these competitors without them even realizing that they are doing the heavy lifting for you when it comes to your Instagram marketing.

You are going to have the opportunity to watch the kinds of content that they publish, find out which kinds of content gets the most engagement from your target market, and which kinds of content are kind of met with no real reaction whatsoever.

On top of that, you are also going to be to measure the frequency with which these competitors market and figure out whether or not this has an impact on engagement levels.

Some businesses are able to hit it right out of the park with daily or weekly posts, but if your competitor is publishing content on a weekly basis, you may be able to squeeze right in and capture a larger section of market share just by ramping up the speed in which you put out new content.