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Introduction

Is your life everything that you have always wanted it to be?

Are you the person you want to be? Are you where you thought you would be in your career and in your relationships?

If you’re anything like most people then the answer to these questions will be a resounding no. Even those of us who are generally happy for the most part will often find that our lives never panned out quite the way we thought they would, or that we aren’t quite as accomplished as some of our friends.

Many of us seem to struggle with simple things in life, whether that is getting out of the bed in the morning with enough energy to be productive, whether it is maintaining our relationships, or whether it is finding that sense of purpose.

Many of us have the occasional creeping feeling of doubt that makes us question whether we’re really on the right track. Maybe life is just ‘okay’ but you don’t feel like it’s really going anywhere. Maybe you don’t feel like you have a ‘purpose’ as such.

Meanwhile, we all know people in our lives who do just seem to have it all together. They’re in great shape, they’re charismatic and driven and they’re usually pretty wealthy as well! They have stunning partners, perfect families and somehow they just make the rest of us look… disheveled…

While those few people seem to be successful in everything they do, we struggle hard to stay afloat and to keep the house clean, to get to the gym and to keep in touch with friends. This means we have no time to work on developing ourselves or to take our lives to that next level. Perhaps you struggle to know what that next level is? Maybe you don’t know what it is you really want from life in the first place?

Perhaps the issue is that our expectations are set too high, maybe as a result of the media? But wouldn’t it be amazing if you could live the life that you’ve always wanted and if you could make your life everything you ever dreamed of. Wouldn’t it be incredible if there was a real ‘limitless pill’ that could help you to start making the very most of your life and to seize the day and create opportunities?

I’m here to tell you that it is possible. That all the things you have dreamed of can become a reality and that there’s no reason you can’t become the ultimate version of yourself. The key is in understanding what it takes to become your best and to having the motivation, drive and skills necessary to make it happen.

Look, if you know there are people out there that have their lives up together, then you know it must be possible. If some people seem to have found their calling and their purpose, you know they probably started out in the same boat as you. They just had the skills and the know-how to find their way eventually.

Even if none of your friends have it all together, just look at people in the media. Sure, some of that is artifice, but the fact remains that Dwayne Johnson (The Rock) is a real guy. A guy who looks sharp, is in incredible shape, is brimming with personality and is incredibly wealthy.

Then there are people like Arnold Schwarzenegger who have accomplished insane things in their lives, like Hugh Jackman, like Michelle Obama, like Will Smith, like Tina Fay. These are people who aren’t just attractive, wealthy, funny or successful… they’re all those things.

And to the rest of us, they come across like superhumans!

The good news is that all of this can be learned. It starts with you. It starts with accepting responsibility and no longer blaming circumstances or other people for your lack of success or the way you feel. In business, there is a commonly used term called a ‘force multiplier’. A force multiplier is anything that can be used to help you get more work done with the same amount of time and effort.

The most obvious example of this would be a hammer. If you hit a nail with a hammer then the force that you employ will be multiplied several times so that the nail will be driven into the substrate. If you had used the same amount of force with your fist, then you would have a different result. Likewise, a forklift truck or even a computer can similarly be thought of as a force multiplier.

But you are the ultimately force multiplier. If you want to achieve any goal, you need to exert effort and the outcome will depend on how skilled, how motivated and how well presented you are. If you are a more capable individual, then everything you do will have a more profound impact on the world around you.

About This Book

Look, I know that there are plenty of books out there all offering the exact same thing. No doubt you’ve probably tried a few of them in your time and possibly not had the results you were hoping for. What makes this book any different?

Well, the cheap answer would be to say: ‘read on and find out’. But to give you an idea, this book sets itself apart by being practical. We’ll be looking at neuroscience, psychology, philosophy and business so that you can start to take back control of your life and send it in the direction you want to go.

These are practical strategies that you can apply to your life and that focus on things that are entirely within your control. They’re also designed to be things that you can fit into your lifestyle easily. Too many self-help programs involve completely turning your life upside down and most of us unfortunately just don’t have this option.

I recognize that you’re probably low on energy right now, that you probably struggle to find time to yourself and that you aren’t made of money. That’s why the advice I’m going to share is entirely designed to be easy and practical to introduce into your lifestyle. It starts with simple, small changes and it builds up from there. What you’ll find is that each of the small wins you get early on will help to give you more energy, drive and resources to funnel into the next win.

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Chapter 1: Introduction – What Life Could and Should be Like for Internet Marketers

If you’re working full-time as an internet marketer, then congratulations! You have achieved the lifestyle that millions of people around the world have dreamed of and entered a unique group of self-starters who have the drive, motivation and technical understanding to make a living purely online.

Even if you’re not yet making your full time wage from internet marketing, simply understanding the concept enough to be marketing your services, promoting your own website or helping other businesses and individuals makes you a true pioneer. Just a few decades ago, the idea of making money this way was completely foreign and unheard of. This is uncharted territory and we represent an entirely new way of working and of living.

But is it everything you thought it would be?

Are you truly making the most of this unique position that you’ve created for yourself?

For many of us, the answer to this is unfortunately a big fat ‘no’. Internet marketing can be highly stressful and if you aren’t prioritizing your own wellbeing, health and lifestyle then it can actually be worse than working in an office 9-5.

If you don’t know how to separate your work/life balance, if you are constantly stressing about whether you’re going to have enough work, or if you feel completely crushed under a massive workload, then you can find that you never really get a time to relax.

Likewise, if you don’t get into a good routine, you can end up working from home in your pyjamas all day, starting work at 1pm and not finishing until 10pm.

Some internet marketers will meanwhile find themselves selling out and doing work that they take no real joy or pleasure in. It can be a soul-destroying experience to spend all of your time trying to help people sell low-quality digital products, or even harmful items like steroids. Then there’s the feeling that all the work you’re doing is for other people and that you aren’t actually ‘progressing’ in any meaningful way.
Then there’s the tax, which is remarkably stressful.

Then there’s the difficult clients who make unrealistic demands and unreasonable complaints.

You can end up tired, out of shape, stressed and constantly overworked as you just try to make ends meet. And when it gets that way, you can find yourself wondering if it was all worth it. You took that big leap, that brave experiment and you became a digital marketer. And now you’re worse off than you were before…

The Dream of Internet Marketing

Here’s what the internet marketing lifestylecan be, if you know how to do it the right way…

For starters, internet marketing can mean having your own business that you take great pride in. Imagine being able to hand out cards with your own branding on them, imagine having your own headed letter paper. Imagine employing staff or freelancers and being successful enough to wear nice suits and drive nice cars. It’s a great feeling to be financially successful of course. But being financially successful through your own grit and inventiveness – that’s a whole other level.

It's just a fantastic feeling when you’re at a party and someone asks you: what do you do for a living? And you get to tell them: “I run my own online business”. You’ll have your own digital empire and you’ll feel like an absolute boss.

Working online can also give you the amazing freedom that comes from being self-employed. I recently decided that I was going to take Wednesdays off. Why? Because I can! This way, I only ever have to work two days in a row and I have a day of complete freedom when everyone else is at work. This allows me to run personal errands (banks and hair dressers are empty) and to enjoy being able to play computer games or go on nice walks without any social commitments either! More importantly, it allows me to work on my own projects. To work ‘on’ my business rather than ‘in’ it, so that I always feel a sense of forward momentum and so that I’m always progressing the business.

This freedom also affords you a range of other options. If you are worried about the health implications of a job that involves just sitting down all day for instance, then you can get around this issue by making sure you go to the gym every morning before you start work.

Better yet, you now also have the freedom to work wherever you want. How about becoming a digital nomad and working on the move? You can see the world while working out of small cafes and bars along the beaches. Alternatively, you might decide you like your creature comforts too much and decide to create an awesome home office that you can be highly productive in.

If you take this to the absolute extreme, then you can find ways to streamline your business or to get it to run itself. That way, you can earn a purely passive income, meaning that you’ll earn money even when you’re sleeping or up in the air flying to your destination. Imagine waking up the next day richer?

About This Book

It’s time to change the way that you approach internet marketing and to start choosing the lifestyle you want – instead of having it forced upon you.

In this book, we’re going to cover all of those aspects of the internet marketer’s lifestyle and many more. You’ll learn how to find a discipline and a rhythm in your work and how to design the kind of lifestyle you want around it. You’re going to see how to maximize your productivity, improve your health, make more money and look and feel like the kind of successful business person you probably dreamed of.

All the while, you’ll see how to grow your business and turn it into something incredible so that you never start to feel like you’re stagnating.

Chapter 2 – Better Sleep for Greater Efficiency

So you want to start making more out of your life as a digital entrepreneur? You want to find ways to enjoy the work you’re doing more, to earn more and to progress more?

In order to do this, you need to have a vision of what you want to achieve. At the same time though, you need to start making smaller, concrete changes to the way you work on a daily basis. You need to be able to see the forest and the trees. If you are a sole trader who is running the show alone, then that makes you both the CEO and the workforce and that puts you in a unique and challenging situation.

The problem is that you can get so swamped by the grunt work that you are never able to think about the logical direction that your business needs to take. That means you’re constantly treading water and trying to stay afloat and you’re never able to implement the systems that would allow you the free time in order to start working less or more efficiently.

This is why many people who work online find themselves stuck in a vicious cycle of trying to get work done without having the time to look after themselves or enjoy life.

Ironically though, in order to give ourselves time to focus on the big picture, we first need to hone in on the smallest of details. You probably know you’re overworked and you probably know that you should drop the clients you have. You’re probably well aware that there are likely to be higher paying clients out there who could help you to earn more while working less! But if you’ve been too afraid to drop or negotiate with your current clients until now, chances are that you aren’t about to change any time soon.

So we need a solution and that solution is to look at the way you are handling your current work load. Because I’m willing to take a bet that you could be more effective and more efficient. If you’re currently starting work at 1pm or even 10am, then you are wasting hours of your day. Likewise, you may well be struggling with things like procrastination or distractions. Perhaps you find yourself constantly interrupted by phone calls, or struggling to stop playing Doom every morning for the first few hours before you do anything useful.

Likewise, there’s a good chance that the right technology or even a change in the way you present yourself could help you to get a bit more done. And that will buy us the time we need in the short run to start implementing change.