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100 Split Tests MRR Video
"100 Split Tests is the result of performing over thousands of different split tests across all selling and advertising mediums online - and we've distilled it into one hundred tweaks and 'hacks' you can do to immediately boost your conversion rates!"
Membership Launch System V2 MRR Video
Membership Launch Formula is the complete step-by-step system that walks you through the process of easily and effectively launching your own WordPress Based Membership Site!
Having your own membership site gives you a proven way to earn passive income and get paid month after month!
In this complete course, we'll show you everything you need to plan, setup and run profitable membership sites step-by-step...
You Get 8 Complete Video Modules + Plug-N-Play List Building System!
Just add in your autoresponder form and you're ready to build your list and make sales!
Includes Master Transferable PLR Rights!
What You Will Learn:
How you can easily set up a membership site using WordPress to earn MASSIVE recurring payments month after month!
Planning your membership site the right way so you'll have a clear direction before moving forward.
Mapping out your "membership funnel" using flow-chart software, which allows you to actually see what your site will look like, plan membership levels, content delivery and more!
The different WordPress membership plugins that are available to you, how to choose one that best fits your needs, and which features to look for so that you can run a full-blown membership site WITHOUT the high costs!
The Ultimate Membership Plugin with step-by-step video walkthroughs of how to access, install, and configure it correctly to kick-start your first membership site quickly & easily!
Get to know the POWERFUL features you can use to operate your membership site like a pro!... Manage users, set membership levels, configure payment services, lock pages & content, integrate social logins, coupons, autoresponders and more!
Step-by-step video walkthrough of how to setup the structure of your membership site effectively, add products, create free & paid memberships, trial subscriptions, billing options and more!
Step-by-step video walkthrough of how to protect your content and files, so that only your members & customers will have access to them!
Step-by-step video walkthrough of how to create & customize registration forms, login forms & account pages to make it easy for your members to signup and access their content!
How to get the most from the plugin and finalize your membership site, so you can be in position to receive recurring income on autopilot!
PLUS BONUS VIDEOS - The Top 7 Recurring Income Business Models Revealed!
And much more!
Now You Can Grab MASTER Rights To The Membership Launch Formula Video Training... Plus Get The Done For You Squeeze Page & Funnel Kit!
Child Safety Lockdown MRR Ebook
Ebook Sample Content Preview:
Introduction
At one time, protecting your children was as easy as ensuring they were in at dark, brushed their teeth and had a delicious and healthy dinner. The world has changed throughout the years, however, and nowadays it is a much scarier place to live than we ever could have imagined 15 or 20 years ago. It seems that we live in a world where dangers lurk at every corner; especially for the harmless, helpless children that we love so dearly. Keeping your kids safe is a never-ending, tireless task, yet one that you’d go to great lengths to secure for the most precious beings in your life. From the very first day that you bring your children home from the hospital until the day that you leave this earth, protecting your kids from harm is something that you’d go to great lengths to do.
Friends and family are always there to provide you with advice and guidance for child-rearing and maintaining their safety and while their advice is always meant-well and accepted, it sometimes isn’t accurate, up-to-date, or something that you’d ever consider as a parent. Since there is no manual for child safety and the advice of others may not always be the best, it is up to you to ensure that you are always aware of the right ways of protecting your little ones. With this guide you’ll learn professional tips and advice for child safety. Whether you’re the parent of a baby, a toddler, or a school-aged child or teenager, the information inside of this course is provided to you in an effort to help you keep the people that you love most in life safe no matter where life may take them. We’ll provide you with tips and information for child safety when they’re at home with the babysitter and while they ride their bike; there is safety information for babysitters and dealing with strangers. There is an abundance of safety information covered here. Everything that you need to do can be found within this course and thanks to its easy to reference sections, you can come back and go through any information once again easily. Going through this course offers insight into the following child safety topics (and many others:):
Drug use and children: We never want to think that it can happen to our children, but the staggering statistics show that drug use among children is rising. Learn what you must know to protect your kids.
Babysitters and keeping your kids safe: Entrusting a babysitter to watch your children, whether to enable you the ability to work or for an occasional night out, is never easy for a parent. We’ll share with you great tips and information for keeping your children safe while you are away.
Bullying and your child: Bullying isn’t a new problem, but it seems that things have been taken to the next level these days. Bullying occurs not only at school but online, at school functions, and elsewhere. How can you help protect your child? We’ll give you the details.
Protecting your child from abuse: Abuse comes in a variety of forms, none of which you want your child to experience. Protecting your child from any of the types of abuse isn’t always easy, since abusers aren’t masked with signs alerting anyone of their dangers. Even people we know in the media have been accused of heinous acts of abuse against children (i.e. Michael Jackson; Jared, the Subway guy,) causing greater difficulty in detecting abuse. Here we will discuss various method of preventing and protecting your child against abuse.
How to talk to your child about safety: When it is time to talk to children, parents sometimes find it difficult to choose the words that little ones understand. We’ll share practical advice for talking to your kids about their safety at any age.
How to stay safe while playing outside: Many dangers lurk beneath the confinement of the front door to the home. Dangerous insects and creatures, predators, poison, and more worries are unbeknownst to children looking forward to a day of excitement and play in the sun.
Internet safety: Many parents say that protecting their kids while on the Internet is one of the most difficult aspects of keeping them safe. We agree that it isn’t always easy to know what your kids are up to in the virtual world; until now.
How to stay safe around the house: What kind of dangers lurk around the house? Many that the eyes can see, as well as those sometimes unimaginable. We’ll cover a variety of scenarios and provide tips to keep your kids safe.
Strangers: Who is a stranger? Is the police officer a stranger? What about the teachers at school, or the bus driver, or even the postman? In the eyes of a child, a stranger may not be the same person as you see them to be. It is important to help your child learn stranger danger information and we’ll give you a head start!
School safety: Growing concerns over children’s safety in school are alarming to a number of parents in wake of the numerous tragedies taking place at schools around the world. How can you send your child to school safely? The information inside of this course will help you send your little one off to learn with peace of mind and comfort in your heart.
Safety in the car
Safety while on a bicycle/skateboard or other riding devices: For a child, bicycles, scooters, skateboards, hover boards, and similar devices bring on the excitement needed to live life to the fullest. Parents know all-to-well, however, that these fun toys also present a variety of dangers for their unsuspecting children. We’ll help you keep your children safe while also allowing them to enjoy the adventures their heart desires. This guide is structured in a manner that allows you to easily access information when you need it the most. While you want to go through this from start to finish, it is easy to pinpoint details you want to recollect upon to your kids; important details; and situations that pertain to your child. When all is said and done, the purpose of this course is to inform parents, to keep children of all ages safe and secure, and families thriving.
Child Safety Lockdown Upgrade MRR Video With Audio
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Date: Friday, March 10
%%YourName%% -
What I'm about to say shouldn't come as a surprise...
There's A TON of material and information provided in this entire course.
It can be daunting to retain all of the knowledge and benefit from it, due to the pace of everything.
It may also take a decent bit of time to work your way through reading the entire guide, and then putting the system and strategies detailed into action.
Perhaps you feel that you don't have the time to be sitting down, picking through pages of materials, and so on.
Maybe you'd like to SEE the information by having it presented to you and then reviewing it THAT way.
Better yet, you'll be able to learn in a visual and audible way everything that's laid out in this child safety and security course.
That's why I have especially great news for you...
I've recorded 10 exclusive, comprehensive video tutorials that will go over the methods, the tools, the mindset and the entire system for not only keeping kids safe but also giving you the tools to teach kids proper life safety..
Here's just a summary of the videos in this upgraded package:
Introducing:
Child Safety Lockdown Advanced
Child Safety Lockdown Video Series
Now you can kick start your knowledge on keeping kids safe and teaching them safety, because this 10 part step-by-step video training series will cover everything inside of the e-book guide AND more.
Each major section of the guide is broken down into one separate video, allowing you to digest the contents section by section without becoming overwhelmed.
List of Videos
Have A Peak At A Video From The Course Your browser does not support HTML5 video.
As before, here's the breakdown of all of the videos you'll get in this training course upgrade package:
Video I: Getting Started With Child Safety
Video II: Kids and Mobility Safety
Video III: School Safety and Academic Mentality Insight
Video IV: Babysitter, Childcare, and Stranger Safety
Video V: Children & The World Wide Web
Video VI: Outdoor Safety 101 (Sports Included)
Video VII: Youth Safety Around The House
Video VIII: Keeping Your Toddler or Infant Safe
Video IX: Children, Teens, and Drug Abuse
Video X: Talking To Your Child About Safety + Prioritizing Safety Tips
All of the hard work, effort, and strategies that can teach you the stuff you need to keep your children safe and allow you to present them with the skills to protect themselves, have been fully laid out and done for you. You just need to get your hands on this package and apply these PROVEN tactics to make certain that you NEVER have to worry and fret about child safety ever again, or at least not as badly.
Master Shorty MRR Software
Master Shorty is one of those "must-have" programs for all marketers. It provides you with a series of little tools that we never think about until we need them and do not have them. You end up spending hours of tedious work to do a simple task that software could do in less than a couple of minutes. Now that you have your own copy of MasterShorty - You'll never end up breaking your flow because you were stuck on some little task. Now you'll keep moving forward at full speed!
Internet Marketing For Newbies MRR Ebook
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Chapter 1: What is Internet Marketing and Why Should You Care?
Internet marketing simply entails promoting your business on the web. Any marketing activity that is carried out online is considered ‘internet marketing’ and that includes:
Search engine optimization (SEO)
Content marketing
Social media marketing
PPC advertising
Influencer marketing
Press releases
Email marketing
And more…
These various pillars of internet marketing can each help you to bring more visitors to a website or a blog and that in turn then gives you the opportunity to promote your business and hopefully drive ‘conversions’ (i.e. turning visitors into customers).
What makes internet marketing so effective is that it doesn’t have to cost a huge amount to be successful. You can spend an awful lot of SEO and content marketing and thereby try to get your site to the top of Google, but sometimes it just takes one smartly placed link to drive huge amounts of traffic to your site.
And if you’re willing to put in consistent time and effort, then anyone can build a massive, loyal audience thereby become a big influencer in their niche. Thus, internet marketing is the ‘great equalizer’. Marketing no longer requires a huge budget: it is now something that you can do just as well as the largest organizations – as long as you’re smart with it.
Internet marketing has other advantages too: it allows you to actually engage with your audience for instance. Using social media or running contests means that you’re able to interact with the very customers you’re trying to obtain and get feedback from them. Then there’s the simple fact that the web is capable of reaching such a huge audience – including people from all around the world. If you’re selling something with international shipping, then this is by far the best way to reach a global audience.
Who is Internet Marketing For?
For all these reasons, internet marketing is for everyone. No matter what type of business you are running, you should be able to benefit from internet marketing and find that it can help you to increase your brand visibility, to grow your audience and to make bigger profits.
Some businesses are only able to exist thanks to internet marketing. These are the entirely online businesses, such as people who sell ebooks. Ebooks are digital products with no overheads and by marketing them correctly, it’s possible to make huge amounts of sales that will earn you almost entirely profit. Ebookscan be something of a hard sell, but the fact that you can reach such a massive audience and engage with them directly means that you can get enough turnover to earn big profits. These businesses only exist thanks to internet marketing!
Other businesses also rely very heavily on internet marketing. If you sell a service online, such as web design or copywriting, then using internet marketing will allow you to ensure that the maximum number of potential clients sees your website and considers hiring your services. Knowing how to reach that audience online is the difference between long dry spells where you aren’t bringing in any cash and a steady flow of orders and income. Of course, the same is also true for an ecommerce business which exists to turn visitors to a website into paying customers in a similar way. Amazon actually spends over $1 million a day on Google AdWords alone, which shows you just how much the company values its internet marketing.
But it’s not just online business that can benefit from internet marketing. Big brands like CocaCola, Red Bull, Marvel, Ford, Best Buys… they all spend huge amounts on internet marketing because they know that it is now more effective than spending that same money on print media or television.
And the same goes for small businesses like hair dressers, restaurants and highstreet stores; and sole traders like plumbers, builders and lawyers. As we will see, anyone can benefit from internet marketing and it is the single most efficient way to increase footfall for your company.
Let’s Do This! What You Will Learn
The only thing holding most people back of course, is the simple fact that they don’t know how to go about internet marketing – they don’t understand how SEO works, they’re not sure how to reach ‘influencers’ and they find social media awkward. If you find yourself in that situation then don’t worry; this book is going to teach you everything you need to know in order to develop any kind of internet marketing campaign with confidence. Best of all, we’ll help you learn to create smart internet marketing campaigns – the kinds that get maximum results with the least amount of cash and time.
We just said that Amazon spends $1 million a day on AdWords and that might make you wonder how on earth you’re supposed to compete. The answer? You’re not! Our aim is not to take on huge corporations head-to-head but rather to find the path of least resistance – to identify those corners of the web where lots of potential customers are waiting and no one is currently marketing to them. You’re going to learn how to do that and much more over the course of this book.
Specifically, you will learn:
How to choose a niche and find your audience
How to create a stunning website in no time at all
How to drive conversions so that visitors = customers
How to climb the ranks of Google using smart SEO
How to provide value through a blog and become a thought leader in your industry
How to build and run a mailing list
How to create a thriving and popular social media channel
How to write stunning articles and killer sales scripts
How to use press releases, video sales letters, sales pages and other tools
How to work with other internet marketers
How to create your online business
And more!
So let’s get down to it…
Chapter 2: Starting With Solid Foundations
As we saw in the introduction, internet marketing is for everyone and can apply to many different types of business. For the purposes of this book though, we are going to broadly categorize readers into two groups:
Those with an existing business they want to promote
Those wanting to set up an online business or make money directly through internet marketing
And for now, we’re going to concentrate on the second group. If you already have a business, this is still worth reading but if you’re in a rush to get to the good stuff, skip through to the section on website creation.
Choosing a Niche
If your plan is to build an entirely online business and to make money either directly from a blog, or perhaps by selling digital products, then the first thing you need to do is to choose a ‘niche’. The term niche in this context essentially refers to a subject matter, an industry and an audience. In other words, a niche can be ‘health’ or it can be ‘knitting’. This is what your blog is going to be about, it is what the products you sell should be about and it will determine precisely who your business is marketed at.
Choosing your niche is one of the most important steps in creating a successful online business and the reason for this is that it will directly impact the amount of competition as well as the size of your audience. If your subject is ‘health’ then you’re going to be going up against millions of other websites and this is going to make your life very difficult indeed.
When you write a blog post on ‘how to get abs’, it’s going to be incredibly difficult to get that to the top of Google seeing as there are so many other blog posts on getting abs.
Likewise, if you post in a fitness forum and mention your ebook, then it’s not going to stand out or be interesting because there are so many others.
Conversely though, you also need to avoid choosing a niche that is too narrow. If the niche you choose is ‘earwigs as pets’, then it will only be a matter of time before you have marketed to the majority of that audience and there is no one left to buy from you…
Another important consideration when choosing a niche is what you can offer the audience and how much they are likely to spend. When creating a product, it is always useful to think in terms of the value proposition. This basically refers to what your product is offering to the buyer and what gives it its value, which should be much greater than the face value.
When you sell an ebook on getting fit for instance, the value proposition comes from the fact that your buyer will hopefully be much fitter after reading your book and applying the knowledge they learn. You’re not really selling a book at all, but rather a sexy, toned body. You’re selling confidence, you’re selling energy first thing in the morning and you’re selling physical attractiveness to the opposite sex.
People are willing to pay a lot for those things and thus you can afford to charge more for your ebook.
Internet Marketing For Newbies Deluxe MRR Video With Audio
Upgrade Today To Become An Expert At Internet Marketing And Get Better Results… Faster Than You Ever Thought Possible!
Please pay close attention to this is exclusive, ONE-TIME offer...
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Dear Valued Customer,
Thanks for your purchase of the the ultimate guide to Internet marketing for newbies.
I know you’re going to learn a lot and begin getting traffic and making money from what you’ll learn inside the step-by-step guide extremely quickly.
Although the guide you just purchased is easy-to-follow and incredibly in-depth, I have a special offer that’s ONLY available to existing customers that will help you see results EVEN faster.
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Why Video Is Better…
I mentioned before that Internet marketing is one of the best and fastest ways to promote any business online...
But that’s only IF you know what you’re doing.
There are little things in every single online marketing campaign that be the difference between getting traffic and making money and falling flat on your face.
With Internet marketing, you can get tons of traffic and make a lot of money, but you MUST understand and comprehend EVERY SINGLE DETAIL that you’re being taught inside the training.
Of course, you may be one of those people that prefers to read a report, follow what’s inside it, and then you’ll actually apply what you learn to see results…
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Although Internet Marketing Can Quickly Get You BIG Results, If You Do Things The Wrong Way, You Could Find Yourself...
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Bodybuilding Guide MRR Ebook
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Introduction
Bodybuilding is described as the process of developing your muscles by using a combination of weight training, specific caloric intake, and getting proper rest. Bodybuilding goes beyond building muscles simply to be fit, and requires more intense workouts. Some people get into “professional bodybuilding” so they can compete against others who show their physiques to a panel of judges.
People involved in competitive bodybuilding, are bodybuilders who work to develop and maintain an aesthetically pleasing (by bodybuilding standards) body and balanced physique. The bodybuilding competitors will then show off their bodies by performing a series of poses. Those involved in competitive bodybuilding will spend time practicing their pose, as this will have a big effect on how they are judged.
In competitive bodybuilding, a bodybuilder's size and shape are more important than how much he or she can lift. The sport of competitive bodybuilding should not be confused with powerlifting, where they are judged on actual physical strength, or with Olympic weightlifting, where the main objective is equally split between strength and technique. Though these sports may seem superficially similar to the casual observer, each one entails a different regimen of training, diet, and basic motivation.
While exercise is certainly a key component in bodybuilding, so is nutrition. If the body doesn't get the proper nutrients to help the muscles grow, they will never reach their full potential. Since bodybuilders require high levels of muscle growth and repair, they require a specialized diet.
A bodybuilder needs more calories than the average person of the same height and weight, because it takes a higher number of calories, above their “maintenance level”, in order to continue to increase muscle mass. A maintenance level of food energy, combined with cardiovascular exercise, is needed to lose body fat.
Before beginning any change in your exercise or diet routines, you should consult your doctor.
Body Building Exercise Tips
When you first begin an exercise program, regardless of whether it’s weight training or cardio, your muscles immediately begin to use energy to allow them to work. For optimum health and fat burning, your bodybuilding workouts should consist of both anaerobic, and aerobic training.
Many weight training programs will tell you to do 12 repetitions of each exercise to gain muscle. The problem with that is, this approach leaves the muscles without enough tension for effective muscle gain.
High-tension, such as heavy weights, provides muscle growth, which in turn allows the muscles to grow much larger than without high- tension, and also leads to a maximum gain in strength. Having longer tension time boosts the muscle size by generating the structures around the muscle fibers, which improves endurance.
The standard prescription of 8 - 12 repetitions provides a balance. But, by only using that program when you exercise, you do not generate the greater tension levels provided by the heavier weights and lesser reps, or the longer tension achieved with lighter weights and more repetitions. Change the number of reps, and adjust the weights to stimulate all types of muscle growth.
There are also those who perform the 3-Set rule, and while there’s nothing wrong with the 3 sets, there is nothing amazing about it either. You see, the number of sets you perform should be based on your goals, and not on some half-century old rule. The more repetitions you do of an exercise, the fewer sets you should do, and vice versa. By using this technique, you will keep the total number of repetitions performed of an exercise equal.
Doing 3 - 4 exercises per group is also not a good idea. Here’s why: Combined with 12 reps of 3 sets, the total number of reps amount to 144. If you’re doing this many reps for a muscle group, you’re not doing enough. Instead of doing too many different kinds of exercises, try doing 30 to 50 reps, so it should be anywhere from 2 sets of 15 reps or 5 sets of 10 reps.
Some who first start out will make the mistake of thinking the more reps you do, or the longer time you spend working on the equipment, the more muscle you build. A principal of bodybuilding says that you workout until the muscle is fatigued. Each exercise set you do is different. Depending on what your set is like, if what you do taxes the muscle, it is possible to fatigue the muscles in the first set. A good rule to follow is to create an intensity in your workout by dropping, or breaking down sets, in which you rep out or lower the weight, and continue to do reps until you either cannot do another one, or you run out of weight.
Sorting myth from truth about bodybuilding can help you design your workout, so it will be healthier and more productive. Training your mind to follow the truth about bodybuilding is like training your body. You can have discipline on two levels: body and mind.
Benefits of stretching
Before beginning any exercise routine, you should do some warm-up exercises. This is usually done by performing stretching exercises, which helps prepare the body for more rigorous activity. Here are some of the benefits of stretching.
1. Gives Your Body More Range of Movement
If we are consistently doing the stretching exercises, the length of the muscles and tendons will increase. This helps expand the range of your movement. Therefore, the limbs and joints will be able to move more freely.
2. Increases Your Ability to Perform Skills
When you have a wide range of movement, you will find yourself able to do more things. For example, you can jump high without feeling any pain when you come back down on the floor.
3. Helps to Prevent Injury
By stretching, you can help prevent injury to joints, tendons and muscles. When the muscles and tendons are well flexed, they are considered to be in good working order. The muscles of the body will
be able to take on more exhausting and rigorous movements, with less probability of being injured. It will also promote faster recovery from injuries (should they occur), and you’ll have fewer sore muscles.
4. Helps to Reduce Muscle Tension
If you perform regular stretching exercises, it is less likely the muscles will constrict. This will definitely relieve you of any muscle pain or problems.
5. More Energy
By stretching, you’ll not only be able to move more freely, you will also have more energy. Stretching will also help enhance your mood.
Many people find it improves their overall confidence and well-being which makes you ready to tackle more things knowing your body is capable of handling it.
The Importance of Working Your Core Muscles
What Are Core Muscles?
Your core muscles are those muscles found in the obliques, abdominals, lower back, and the glutes areas. These 4 areas of the body are the ones that usually frame the posture of a person.
Therefore, a good posture reflects the good condition of these muscle areas.
What many people don’t know is that core muscles are actually the “core” or central part for all the strength needed to carry out different physical activities. This means if an individual’s core muscles are physically fit, they will maintain equilibrium of the body, and will stabilize the system every time the person is working out or moving around.
Energy MRR Ebook
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Chapter 1: Why Energy Management > Time Management
What is it that is holding you back in life? A lot of us make the mistaken assumption that it is time. We think that if only we had a little more time, then we could get all kinds of things done. If we had a little more time, then the house would be cleaner, we’d spend more time with our family and friends and we’d be able to progress faster through our career. Maybe we could start a new training program as well and finally get those abs? But there just isn’t time in the day. We work from 9-5 and when we get home, we often still have a long list of tasks to do that we just don’t have time to finish. That includes checking the mail, paying bills, making dinner, washing up and hopefully getting just a little bit of time to spend with family! Man, if only there were more time… right? Well actually, time is very often not the problem. Rather, the problem comes down to energy. Think about it: if you really don’t have any time to do anything, then how were you able to watch that entire Boxset of Game of Thrones recently? If you really don’t have time to do anything, then how have you been finding time to play Uncharted? If you genuinely work and busy yourself from the first thing in the morning, all the way up until bedtime, then the answer would be simple: get up earlier, or go to bed later. No, that is not the problem. Instead, the problem is energy. Time management isn’t the only big deal here: energy management is just as important. If you can’t effectively manage your energy, then you’re going to find that you can’t make full use of your time. And that’s a problem! What probably really happens when you get home from work, is that you collapse onto the sofa and watch TV for a bit. Or maybe you just procrastinate a little by not really doing anything much for a short time. Either way, you could be working. You could be working on that amazing novel.
The issue is not your time at all but rather it is your energy. And this isn’t to say that you’re in some way lazy, or that you could be making better use of your time right now. Instead, it is to say that you’re simply pushing yourself too hard and too far – and it should come as no surprise that you’re not achieving as much as you hope as a result. Energy is something that most of us ignore: ‘I have a few hours tonight,’ we say, ‘I’ll do it then!’. The only problem is that if you don’t have the energy, then you’re not going to do it. Your energy is finite, it can only go so far, and if you ignore that fact then you’re going to run out of steam and not accomplish the things you want to change.
Coming to Terms With Energy Management
There’s a good chance that you may be reading this and considering energy management properly for the very first time. Perhaps it’s something you never really thought about before – you wouldn’t be alone in that! But even at this early stage in the book, you’ve hopefully learned a valuable lesson. Simply acknowledging that energy is probably what’s holding you back is one of the very best things you can do to start making life easier. Once you come to terms with this, you can start to think more logically and realistically about what you can achieve in a day. That means you can remove item from your agenda – knowing full well that you won’t be able to accomplish them – and thus actually get more done as a result and come home with more energy left over. When thinking about whether you’re going to walk home tonight or drive, be realistic and accept that driving may be easier. When planning to complete a long list of chores this evening, be honest with yourself and ask how likely you are to really complete that list. Did you manage to finish everything you set out to last time? Give yourself a break and organize your day sensibly.
Our Strategy for Boosting Energy
So what is our overall strategy for boosting energy? It actually comes down to a few things. The first is management: managing our time better and thinking about how much energy we’re likely to have in a given day and what we actually want to do with it. And by finding ways to avoid wasting energy, we can save more for the things that we ultimately decide really matter. The next step is to start small and not be too ambitious. That’s true with the other things we’re trying to achieve and it’s also true of the lifestyle changes we’re introducing in this book. Simply put? You’re not going to transform your energy levels and your health overnight – and you shouldn’t try! Work up to it slowly and be smart about how you’re raising your energy. We’re going to introduce the concept of ‘kaizen’ here, which means that we’re introducing small changes with the aim of eventually seeing big results. Kaizen is a Japanese concept that basically means any journey is best accomplished with lots of little steps. And finally, we’re going to change everything. We’re going to look at our health and our lifestyles holistically. We’re going to acknowledge that to boost energy, it is not good enough that we simply introduce one new lifestyle habit, or start drinking smoothies. We need to rethink everything.
This book will be your guide and by the end the aim is for you to be crackling with energy. You should feel like a coiled spring ready to explode. And then you can achieve some truly amazing things!
Chapter 2: This is Where Everything Changes
At the end of the last chapter, we mentioned that we had to change everything. That’s a pretty tall order but using the aforementioned ‘kaizen’ approach, we should see that it’s relatively possible to gradually introduce change that starts small and eventually becomes all encompassing. But before we go on, perhaps I should explain what I mean by ‘change everything’. Why do you need to change everything if all you want to do is get a little more energy? Let’s take a look at one example and use that as a microcosmic example of why it doesn’t work to try and change one aspect of your health and lifestyle in a vacuum.
Why You’ve Failed to Get Into Shape
If you’re like an awful lot of people, then at some point you have probably tried to get into better shape. That might mean you joined a gym, or perhaps you paid for a training program to get written for you. And if you’re like an awful lot of people, then you may well have failed to stick at the training program or to see the results you wanted. Why is that? Probably, it comes down to the simple fact that the training program was too ambitious. Very often, a training program will involve working out three, four or five times a week at a gym. As a standard rule, workouts will be somewhere between 40-60 minutes. So that’s immediately 4-5 hours of extra time that you need to take away from your current working week. Then there’s the fact that you need to travel to and from the gym. This can take anything from 10 minutes each way to 30 minutes. Then there’s showering and then there’s the amount of extra washing you create and the fact that you need to pack for the gym. So what you’re really doing is taking about 10 hours out of your working week. That’s huge.
And more to the point, these are ten exhausting hours. And that’s before we’ve even considered the amount of work we’re expected to do in the kitchen: we’re supposed to be transforming our diets to be low calorie (meaning low energy) and we’re supposed to shop for the food, cook the food, wash up afterward… And it’s all stressful too. Cooking can be stressful and so can spending all that extra money on the gym, on the food, on the petrol… it’s just too much! There’s a good chance that the very reason you’re not exercising and getting enough activity right now is that you’re too tired half of the time. This is why so many of us let ourselves get into bad shape to begin with. It’s why we turn to junk food. And it’s why we struggle to stick at new goals. In short, we’re already doing as much as we can. So again, the problem here is energy. Energy management is more important than time management by far when it comes to exercise so really you need to focus on getting more of that. So next let's look at what's sapping energy in your life. For many of us diet comes into play here and eating lots of junk food can certainly prevent us from feeling our very best and healthiest. So that needs to be changed. More important though is work. If you are coming home from work stressed, then you're going to have very little energy for throwing yourself into a workout. Likewise, stress from other sources such as your finances or relationships can also have a negative impact on your ability to train. So you need to fix that too. There are practical considerations too like finances (staying in shape can be expensive!) and like space if you’re training at home (which is a good shout for most people). Even if you’re not training from home, having a tidy flat/house to come home to can make all the difference in terms of your energy and how you feel and it means you have one less thing to do at the end of the day (tidying up in this case). Likewise, looking good will fill you with energy and confidence too which will translate to a better mood and more energy to attack workouts. A lot of energy is linked with mood, as we’ll see later in this book. Then of course those other things do also come into play: time, motivation and the right program. The point I’m making is that picking a training program and pledging to stick at it just doesn’t work unless you’re also looking at what has been holding you back so far. Right now you probably fill your time with activity as much as you can and then crash on the sofa because you’re out of steam. If you had the energy to work out, then you’d already be working out. You’re not, because you don’t. So don’t come up with an unrealistic 5-day workout plan until you’ve looked at the rest of your life – including your physical energy, happiness and mental discipline. You have to change everything if you want to get into great shape. And as you’ll see, this then makes changes in the rest of your life. Working out will give you more energy. And when you get more energy, you will find you start to perform better at work. This will be helped by the fact that you now look and feel more confident and attractive filling out that suit/pencil skirt with a more toned physique. Working less means you’ll have more energy to train. Training means you’ll have more energy to do better at work.
And these kinds of two-way relationships exist throughout your entire lifestyle.
Deciding What Matters
Your lifestyle is self-sustaining then and everything you do is supporting that lifestyle and making it harder for you to change. So where can you possibly start? As mentioned, one of the key things to think about is energy management and planning. Just knowing that you have a finite amount of energy throughout the day and making decisions on that basis. And this brings us to our first, super important tip: If you’re going to introduce something big into your life, then you need to remove something else. This sounds like a big deal and many of us will be resistant to it at first. But it’s also true. If you’re going to try and exert yourself for 30 minutes after work every day, then you need to find a way to save 30 minutes of both time and energy. Getting up 30 minutes earlier will give you more time. But perhaps going to bed 1 hour earlier the night before can give you some more of the energy. Or perhaps you just make the decision to save energy by going out a little less. If you have a weekly pub trip, then consider cutting that out (especially seeing as alcohol will sap your energy in the long term). If you have a very busy social calendar, perhaps consider seeing one friend less. That sounds harsh but life is all about making tough decisions. Or maybe you’d rather cut out one of your more tiring hobbies/extracurricular activities? Again, it’s hard and it seems cold. But the simple fact of the matter is that every action needs an equal and opposite reaction. You can pull extra time out of thin air. But that’s what is going to bring us to our next chapter and a somewhat more appealing sounding alternative: finding lots of little ways to save more time and more energy throughout the day. This is where the concept of kaizen comes in. If you can save a little energy on the way to work, save a little energy in the morning, save a little energy doing the dishes… well then you might just have a bit more to ‘spend’ doing the things you love and the things that are important to you.
Chapter 3: Kaizen – The Small Changes That Will Supercharge Your Energy Levels
In order to spend more time doing the things you love – and engaging in activities that will actually boost your energy further – you need to find ways to save time throughout the day. That way, you can introduce new things to your routine without feeling like you’re being pushed too far. This will also help you to recharge and relax by having some time spare, which will ultimately help you to be even more focussed, productive and creative at work! Tidy Believe it or not, tidying your home makes a massive difference to your energy levels, your confidence and therefore your ability to stick at your training. Think of your home as an extension of your state of mind – if you’re very stressed your home is more likely to look a mess. If your home is a mess, you’ll be more stressed. So what’s the easiest way to keep your home tidier and to give yourself more mental clarity and space? Actually it’s to get ruthless and just throw things out. Got a box of junk on the wardrobe you haven’t looked in for a year? Get rid of it. Got 20 ornaments on every surface? Throw out half of them (at least!). This may sound extreme but simply having more space, even just seeing out the corner of your eye that there’s space under the bed, can make a huge difference to your state of mind and the lack of clutter makes it easier for your mind and body to unwind. Clutter and mess literally causes you to produce norepinephrine, cortisol and other stress hormones, so this can end up leaving you feeling completely spent unless you can do something about it. This is particularly useful when you consider that it will also make tidying up much easier in future. Now you’ll be able to clean surfaces by wiping a wet cloth, without having to remove lots of items from around your home. Finding things will be easier and generally, you’ll find you have more time and energy as a result.
Oh and when you remove 50% of your ornaments, you’ll be left with a much higher ‘average quality’ of things on display. This actually makes your home look much wealthier and more impressive, because there’s no longer the less impressive stuff to detract from the truly great stuff…
