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Introduction

Firstly, let me say Thank you for listening. I am sure you will find the content in this report invaluable when looking to create your own products.

The reason I have created this video and the Public Domain Profits Formula training package is to help other people get started with product creation. I know it can seem like a daunting task, but believe me when I say it is also the most profitable step you can take! There is a lot of information on the web about how to create your own products. However, not many of these sources provide a clear and concise step by step guide so you can get your product out there and making money in the quickest time possible!

Nor do they show you how to tap into the source that launched the business empires of people like Walt Disney, Ted Turner & Matt Furey to name but 3. You can do the same they did, often for free and I'm going to be showing you how during this course.

I am confident if you follow the steps within this report you will have your very own evergreen product that will bring in sales for years to come.

Step 1: The Right Mindset is Key!

Welcome to Step 1. The reason I thought I would include this step which really has nothing to do with product creation, is because of a simple truth it takes people years to learn - “How you think is more important than what you know!”

I don’t know how you got interested in Internet Marketing but if you were like me you were probably pulled in at some point, by all the websites out there that promise untold riches for 5 minutes work! And maybe you ended up buying a lot of bright shiny objects, all promising to be the solution but none of which were!

Throw in the temptation of a few coaching programs with some of the gurus “Surely they could show me how to do it?” and you ended up having spent way too much with far too little to show for it!

Overnight, effortless success may be possible, but not very likely. If only because when you start out, you won’t have a list of 3,000 responsive buyers to whom you can send out an email that will make you thousands of dollars within a few days.

To start off, you need to create that product and build that list and unfortunately that will require some good old fashioned effort. Unfortunately, in many quarters the word “effort” is seen as being up there with the most foul of profanities!

So you need the right mindset. I am not going to write pages and pages of motivation for you, except to answer the number one question that stops people taking action or makes them give up in my experience.

I know this question comes up and can be very hard to overcome because I have asked myself the same question plenty of times when I was getting started with Internet Marketing.

Here is the question or questions I found myself asking when I was getting started:

“Is this going to work?”

“Is all this work worth it?”

“Will my product sell?”

These are the three main questions that I found myself asking when I was creating my own product.

Well take it from me the answer to all those questions is “Yes it really does work!”. If you follow the steps within this guide you will see that Internet Marketing does not have some SECRET formula to riches!

All you have to do is see things through to the end, have the ability to follow a series of steps and probably most important take action!

However, you have to take action. This video and the other modules will do you no good whatsoever if they just gather cyber-dust on your hard drive.

Many people misinterpreted films like The Secret and books like The Law of Attraction. They thought they could just lie on the sofa, mutter a few positive affirmations and they would attract their hearts’ desire.

What they didn’t understand is that The Secret and the Law of Attraction were created following a traditional way of imparting spiritual knowledge. Traditionally, teachers would teach half the lessons and allow the student to work out the rest for themselves. It was believed that in that way, the earning would be more meaningful. However, the teachers didn’t leave their students to sink - they’d leave clues, often in plain sight.

So it is with the Law of Attraction: Yes you need a positive mindset but the second half of the story is hidden in the word itself: In order to Attract what you want, you need to take Action! Attract+Action = Attraction!

Take action today and you will see results and I am here to help if you need it.

Whether it takes you 2 days or 2 weeks to follow these steps see them through to the end, if you apply them, you will make money online!

All you have to do is take a leap of faith with these steps once, to create your own product and once that is pulling in money you can do the same thing over and over to build a virtual empire.

So let's get started!

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Danish Proverb

It is best to be on the safe side.

Danish Proverb

A fool only wins the first game.

Danish Proverb

Keep your nose out of another's mess.

Danish Proverb

A friend's frown is better than a fool's smile.

Danish Proverb

Better a little furniture than an empty house.

Danish Proverb

Many hands make light work.

English Proverb

Don't count your chickens before they're hatched.

English Proverb

A bad penny always turns up.

English Proverb

Grasp no more than thy hand will hold.

English Proverb

An apple a day keeps the doctor away.

English Proverb

Actions speak louder than words.

English Proverb

You are never to old to learn.

English Proverb

A bicycle can't stand on its own because it's two-tired.

English Proverb

A stumble may prevent a fall.

English Proverb

If you want to judge a man's character, give him power.

English Proverb

If wishes were horses beggars might ride.

English Proverb

The future is purchased by the present.

French Proverb

A clear conscience is a good pillow.
French Proverb

A friend is known in time of need.

French Proverb

A healthy man is a successful man.

French Proverb

A lie travels round the world while truth is putting her boots on.

French Proverb

Bear with evil and expect good.

French Proverb

A stitch in time saves nine.

French Proverb

A rolling stone gathers no moss.

French Proverb

Learning is there for every man.

French Proverb

Beauty, unaccompanied by virtue, is as a flower without perfume.
French Proverb

A bird in the hand is worth two in the bush.

French Proverb

Friends are lost by calling often and calling seldom.

French Proverb

He who begins many things finishes but few.

Italian Proverb

Anger can be an expensive luxury.

Italian Proverb

Better give a penny then lend twenty.

Italian Proverb

Give time time.

Italian Proverb

Necessity becomes will.

Italian Proverb

The habit doesn't make a monk.

Italian Proverb

One who sleeps doesn't catch fish.

Italian Proverb

Silence was never written down.

The liar needs a good memory.

Italian Proverb

He who does not when he can, cannot when he will.

Italian Proverb

Better one day as a lion than a hundred as a sheep.

Italian Proverb

A good retreat is better than a bad stand.

Irish Proverb

Time is a great story teller.

Irish Proverb

The work praises the man.

Irish Proverb

There is light at the end of the tunnel.

Irish Proverb

A change of work is as good as a rest.

Irish Proverb

A single arrow is easily broken, but not ten in a bundle.

Japanese Proverb

Art is the illusion of spontaneity.

Japanese Proverb

Let what is past flow away downstream.

Japanese Proverb

Adversity is the foundation of virtue.

Japanese Proverb

Art is the illusion of spontaneity.

Japanese Proverb

You can know ten things by learning one.

Japanese Proverb

Ten men, ten minds.

Japanese Proverb

When you're thirsty it's too late to think about digging a well.

Japanese Proverb

When the character of a man is not clear to you, look at his friends.

Japanese Proverb

Better to be a crystal and to be broken, than to be a tile upon the housetop.

One kind word can warm three winter months.

Japanese Proverb

Gossip about a person and his shadow will appear.

Japanese Proverb

There are no national frontiers to learning.

Japanese Proverb

Power lasts ten years; influence not more than a hundred.

Korean Proverb

Cast no dirt into the well that gives you water.

Korean Proverb

Even if the sky falls on you, there is a hole that you can escape from.

Korean Proverb

The deeper the waters are, the more still they run.

Korean Proverb

A turtle travels only when it sticks its neck out.

Korean Proverb

Even a fish wouldn't get into trouble if it kept its mouth shut.

Korean Proverb

Put off for one day and ten days will pass.

Korean Proverb

Words have no wings but they can fly a thousand miles.

Korean Proverb

A kitchen knife cannot carve its own handle.

Korean Proverb

Gossip needs no carriage.

Praise loudly, blame softly.

Russian Proverb

Acknowledgement is half of correction.

Russian Proverb

A kind word is like a Spring day.

Russian Proverb

He who doesn't risk never gets to drink champagne.

Russian Proverb

Every road has two directions.

Russian Proverb

A small link will sink a great ship.

Russian Proverb

Failure teaches you more than success.

Russian Proverb

Every seed knows its time.

Russian Proverb

Take time to smell the roses.

Russian Proverb

Success and rest don't sleep together.

Russian Proverb

You don't get something for nothing.

Russian Proverb

To the grateful man give more than he asks.

Spanish Proverb

A fifth wheel to a cart is but an encumbrance.

Spanish Proverb

A tired person can sleep anywhere.

Spanish Proverb

For a good appetite there is no hard bread.

Spanish Proverb

The wise man does not hang his knowledge on a hook.

Spanish Proverb

We do not know what is good until we have lost it.

Spanish Proverb

If there be no remedy, why worry?

Spanish Proverb

A wise man changes his mind, a fool never.

Spanish Proverb

Home is where the heart is.

Spanish Proverb

Who talks much, errs much.

Spanish Proverb

Charity well regulated begins at home.

Spanish Proverb

We'll just have to make do.

Spanish Proverb

If and When were planted and Nothing grew.

Turkish Proverb

Two captains sink the ship.

Turkish Proverb

It is not disgraceful to ask, it is disgraceful not to ask.

Turkish Proverb

A lake forms drop by drop.

Turkish Proverb

No matter how far you have gone on the wrong road, turn back.

Turkish Proverb

Today's egg is better than tomorrow's hen.

Turkish Proverb

Abundance is from activity.

Turkish Proverb

He that conceals his grief finds no remedy for it.

Turkish Proverb

Patience is the key to paradise.

Turkish Proverb

Tomorrow is another day.

Turkish Proverb

There is no right way to do a wrong thing.

Turkish Proverb

Two heads are better than one.

Turkish Proverb

A willful fault has no excuse, and deserves no pardon.

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Chapter 5: A Quick Guide to YouTube Marketing

Despite the myriad different options available when you're looking for a distribution platform for your videos,

YouTube is likely to be the most popular choice for the vast majority of businesses and entrepreneurs. Thus it is useful to have a basic understanding of how to gain exposure of YouTube and how to stand out among the crowd. Here we'll look at some effective ways you can do that.

SEO for YouTube

SEO stands for 'Search Engine Optimization' and generally refers to the way that websites can ensure that they show up in Google searches. As we've already discussed though, YouTube is effectively a search engine too and when someone is looking for your content here they will do so by going on to YouTube and searching for related topics.

Fortunately, a few things can help you to encourage your video to show up...

Title

The single most important thing is to choose a good title for your YouTube video. If your video has a long obscure name then no one is going to search for it. At the same time though, if your video is called 'Fitness' then it is hardly going to be able to compete with the millions of other videos with that word in the title.

Your aim here then is to use a name that people are likely to be looking for while at the same time being distinct and descriptive. You can find keyword tools for YouTube that help you to identify these kinds of titles but unfortunately they often charge and aren't always reliable. The easier method is to use a little common sense, as well as to keep a careful eye on what suggestions come up when you start typing into the search box on YouTube, then take a look at the other videos there and try to see how many you'll be going up against.

Description

When you upload a video to YouTube you will have the option to add a description where you'll write what your video is about. This is another opportunity to include your keywords and while the precise weighting/algorithm is unknown, it's generally agreed that the more content you can provide here, the more likely you video is to show up high on the lists (and this makes a lot of sense). A good description will also encourage more people to watch your videos.

Tags

Finally, you can also use tags which will further help YouTube to index and categorize your video and to make it more likely to show up as a suggested video. Here you can literally select the keywords you want to target and there's no limit - so add a few different ones that will help to describe your video.

Note that all these SEO techniques - the title, description and tags - will also play a role in helping your videos to show up in other search engines like Google.

Thumbnails

The thumbnail is the small image that shows when your video is listed after a search or suggested next to other videos. If you want your video to get as many clicks as possible then you should create a custom thumbnail you can upload that will make your video look enticing. YouTube will likely also view this as a sign of quality and be more likely to help you promote the video.

In fact this is particularly important seeing as your thumbnail will also show up when your videos show up on Google as well as on social media and encourage CTR here as well.

Quality

YouTube is able to detect various measures of your video's quality. For instance, it can tell if your video is low or high res, if it's shaky or if it doesn't fill the screen. The better quality your video is, the better chance it has of ranking highly and this is only going to become more the case as YouTube's algorithms improve and it gets smarter at telling which videos are the highest quality.

Note as well, that YouTube will take into account factors such as how long your visitors watch your visitors for and this will obviously be greatly impacted by the quality of what you upload.

Engagement

If you want to create a legion of loyal YouTube subscribers and get lots of likes (which you do), then you need to make sure that you respond to their comments and that you actively engage with them. Showing that there are real, living, breathing people behind your account will help to build loyalty and will make them much more likely to watch and to listen to your future content.

If you have a comment then, try to make sure that you take the time to respond personally as far as possible. If you start getting hundreds of comments a day, this is the sort of thing you may eventually need to outsource to a virtual assistant.

Social Sharing

Sharing your videos on social media is an important way to encourage more views and to help your videos spread. Fortunately, YouTube has a number of buttons ready to help you share quickly to Facebook, Twitter and other channels. Likewise, you can use tools like IFTTT (If This, Then That) to share your videos through even more platforms automatically as soon as they're uploaded.

Your YouTube Channel

When you become a publisher on YouTube you will get your own 'channel' which will act as a page where your visitors can view all your videos, learn more about you and find your links. This is similar to a Facebook page in that you can add a profile picture, a cover image and information to help sell yourself and this is important from both an SEO perspective and a general marketing one. Some things to do here including writing a detailed description about your channel, uploading attractive high-res images, having a 'channel trailer' (a video that welcomes new viewers to your channel and explains what your business is all about) and creating playlists to show curated content in categories on the page.

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Chapter 5: Getting Motivated

Synopsis

Over the years I’ve witnessed many smokers trying to quit, entirely against their will, who still manage to succeed in stopping smoking. I occasionally see young people who are being coerced by their parents to quit. Occasionally it’s grownups who are forced by physicians, while other times it’s grownups who have been tricked into going to seminars by loved ones and friends who literally take them to the program under some sort of false pretense, like they’re just going to dinner. Although I won't state this tactic works in the bulk of cases, it works far more frequently than most individuals would believe.

The Power

To state that these individuals had no prior motive or desire to stop smoking would likely not be true. I surmise most smokers have a little level of motivation to stop, but motivation without an understanding of nicotine addiction and its treatment isn't adequate to succeed. That's why most seminars attempt to cram in information as fast as possible.

The crucial things to understand are why individuals smoke, why they ought to stop, how to stop, and how to remain free. All 4 of these areas are essential points of understanding for an individual pondering quitting. Without a firm grasp of each element, the smoker will be disabled in his or her effort to stop.

Understanding why he or she smokes helps the smoker discover that all the magic qualities affiliated with smoking were based on fallacies and feelings. While most smokers believe they smoke because they wish to, the true reason they smoke is because they have to. They're addicted to nicotine and their bodies are requiring that they smoke. They're drug addicts, plain and simple, and realizing this premise is the essential opening move.

As with any other addiction or 12-step curriculum, the assumption of being powerless over the drug is the beginning step in recovery. You must realize that while you thought smoking was keeping you calm, it was really increasing your stress levels, or more precisely, your responses to tension. While you believe smoking makes you energetic, in point of fact, it's robbing you of endurance and energy. While smokers frequently feel that smoking allows you to have fun and lead more socially active life-styles, it's really impairing and restricting your power to enlist in many activities and to formulate new relationships.

As contrary to enhancing your power to be vivacious and active members of society, it's in fact inducing you to resort to a lot of asocial behaviors. It led you to smoke in position of human contact, frequently leaving assemblies or declining to attend functions where smoking is no longer permitted. Why an individual ought to quit smoking is likely the least surprising sort of info, as many smokers already understand that smoking is bad for them.

The issue is that most individuals don't realize how bad it is. Many are overpowered when they amply recognize the true magnitude of the perils of smoking. The realization that stopping smoking is in point of fact a battle for survival is often of predominant importance in long-run success. This info is often vital for dealing with the occasional thoughts that are still sparked off by conditions and situations faced throughout the ex-smoker's life.

How to stop - now this is a shock to most: individuals initially quit because they begin to realize smoking is killing them. They then find out that the huge majority of these individuals quit cold turkey. How to remain off, "don't let a err put you back to smoking." That makes as much feel as stating to a recovering alcoholic "don't let a drink put you back to drinking," or a heroin junky being given the message "don't let a little shot put you back to using." The message has to be stronger than that. Not, "don't let a err put you back to using," the message ought to be - do not err!

There has no such thing as an err, or a chance event, or a slip, or a puff, or merely one - they're all terms that are really defining a backsliding! This point, more than any other is what is going to make quitting last. Blanking out this concept, or worse, never acknowledging it all but assures failure.

I've seen the mightiness of education work 1000s of times in helping decently prepare smokers to stop. Again, that issue is more than merely instructing the physical perils of smoking. It means the smoker develops a full grasp of the physical, mental, social, economical, and aesthetic significances of smoking. I've likewise witnessed personal understanding germinate into a mighty tool utilized by 1000s of ex-smokers in keeping up their resolve to stay away from smokes too. They'll carry on maintaining their resolve so long as they go on to appreciate why they quit in the first place, and keeping those reasons in the forefront of their awareness.

May we motivate a smoker to wish to quit? I think many smokers who have smoked cigarettes for any appreciable time period are already motivated. While perhaps not all smokers as a whole, it's likely that any smoker who turns up at a quit smoking clinic on his or her own accord, or who's typed the words "quit smoking" into a Net search engine, has some initial concern and wants more info on how to quit.

So essentially, the answer to whether or not an individual may be motivated to want to quit is "yes." As a matter of fact most smokers already have some motive in place. Understand that to quit smoking and remain off cigarettes and save your life... never pick up another smoke.

Wrapping Up

Are you a nicotine addict? The unmatched attribute that displays the addictive nature of nicotine isn't how difficult or how simple it is to stop, nor is it how difficult or simple it is for a person to stay off smoking. The one real property that presents the power of the addiction is that regardless how long an individual is off, one puff and that resolve to stop can go out the window.

Don't ever try to evidence to yourself that you weren't addicted. You were addicted to nicotine all of the years you used it and you're addicted to it now too. But as an exsmoker the addiction becomes symptomless. To keep it that way and to forever stay in command remember to never pick up another smoke!

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Chapter 5: Changes To Make

Synopsis

Environmental alteration precedes life change. Life-change doesn't happen with resolutions, hopes, and exertions of self-control. Unless we do things to alter our surroundings -making it more tributary to our fresh dedication - we'll unavoidably regress into old behaviors. In the fight between self-control and surroundings, surroundings always wins.

Start Today

Nobody has adequate self-control to sustain substantial life-change if their personal surroundings subverts those alterations with enticements and disheartenment. If we don't alter our surroundings, the only leverage we have is the force of will, and self-control is a much more limited commodity than we recognize.

Envisage somebody attempting to accomplish sobriety from an addiction to alcohol while working as a barkeep. Naturally it's theoretically possible to refrain from drinking in that circumstance, but to do so would call for facing down mighty and repeated enticements. A human may only be expected to defeat a limited number of these enticements.

To be successful, the recovering alcoholic has to alter the environment so that he or she isn't required to battle such a ceaseless fight. Our surroundings are multi-dimensional. It includes loved ones, friendships, workplace, the places we spend our time (physical surroundings), and the media we devour. 4 areas are particularly crucial:

Discover a safe community of recovering addicts. This is the most often ordered technique for recovery, and for great reason. It's vitally crucial for the recovering sex addict to be in community with others who comprehend his or her battle, and support them in it. I've yet to discover an individual who accomplished long-run recovery who wasn't part of some rather support group.

Even a person "accountability partner" isn't adequate. For the addict who's acquired a pattern of knavery and sexual compulsion, it's simple to float out of touch with one's accountability partner when we're struggling. And occasionally, when we need this individual and do reach out, he himself might be struggling or unavailable.

An individual in recovery will require a multiplicity of hoi polloi who will assist him or her in this journey. By being a part of a group, recovering addicts are exposed to an assortment of challenges and resolutions, successes and failures, thoughts and insights. There is an assortment of support groups available for individuals fighting with sex addiction. There are numerous 12-step groups specifically centered on sex addiction and many church groups likewise. We encourage addicts to center on groups that comprehend and center on sex addiction particularly.

Sex addiction is unparalleled. It bears its own brand of guilt, and is often misunderstood not only by the population as a whole, but likewise by other addicts. Recovering sex addicts postulate a place where they may be truthful, and where other addicts may be truthful with them. A different reason support groups are so crucial is that many sex addicts are ravenous for friendship. Sex addiction is a sequestering syndrome. Addicts live "in their heads," disquieted by thoughts of sexual illusion, plans for acting out, or guilt for having acted out. They depersonalize and fantasize about the individuals around them, instead of relating genuinely with them. Moreover, sex addicts are detached as they've produced walls of deception to hide their conduct. They live in dread and guilt, convinced that "if individuals truly knew the facts about me they wouldn't love me."

The only way to defeat this reclusiveness is to acquire safe relationships where addicts may be truthful about their tales, and discover acceptance and love. And this may be established in support groups with like-minded sex addicts in recovery.

Remove enticements For the same grounds that an alcoholic shouldn't spend time in a lounge, the sex addict has to monitor the individuals and images around him or her, and restrict the things that will set off sexual ideas and illusions. Particular video channels could need to be blocked off, and Net filter or accountability software arranged. The recovering sex addict might decide not to go to particular films, or visit particular parts of town, beaches, etc. The enticements encountered in these places are just too mighty. One place of specific importance is to go through the house and office to make certain that any hoard of sexual material is removed. This plainly includes porn, but likewise might include secret email accounts, post office boxes, or cells.

Remain hyper- watchful about emotional health. Individuals in recovery from sex addiction have to discover ways of addressing the emotional ups and downs of life without acting out sexually. In the past tense, they've turned to illusion and sexual practice as a way to handle painful feelings. So when dreadful feelings come up, addicts must recognize that their sobriety is at risk. They've learned to refuse or minimize the damaging feelings they have, and rather utilized illusion and sexual practice as a way to handle these emotions. The process of recovery calls for gaining a fresh predisposition to the feelings that come on, and acquiring techniques to deal with them. The journey of recovery calls for acquiring a fresh regard to one's emotional state, and applying healthy coping techniques for terrible emotions like sorrow, anger, and fear.

Work toward reconciliation and health in wedlock. Many addicts who are wed have significant trouble to work through with their mates, and a great deal healing to be done. Sex addiction is particularly destructive for marriages. Its very expression assaults the commitment to sexual fidelity, and produces enormous hurt and alienation. Acting out behaviors are nearly always attached to some sort of dishonesty - and frequently an voluminous web of lies - so trust has likewise been broken and needs to be reconstructed. Sex addicts require help formulating intimate relationships. Their addiction and the lies and shame it fosters has produced a distance and shallowness in their marriage. Many addicts don't understand how to process their angriness toward their mate in a healthy way. Because they're used to feeling shame and guilt about their actions, they can't discover ways of accepting and expressing their own needs and sufferings. When they experienced anger in the past, they frequently acted out sexually rather than dealing with the letdown or hurt that induced the feeling. Now they have to learn to do this. However it's more complicated than that. Sex addicts have to discover how to be truthful about their feelings and needs with the mate that they've hurt deeply.

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Chapter 6: Generating Traffic To Your Landing Page

Unfortunately, landing pages are not a case of 'build it and they will come'. Simply having your landing page up and running is not enough to start making money - you need to make sure people can find it.

One way to do this is with SEO - Search Engine Optimization. Another is with social media marketing which will involve building lots of fans and followers on Twitter and Facebook and then shouting out to them.

Just one problem: those strategies both take a lot of time. The goal of this book is to get you 1,000 subscribers in 1 month. You just can't do that with SEO - but the good news is that we're going to prove that you don't have to use marketing techniques to quickly build a huge list of subscribers.

Solo Ads and Ad Swaps

One option you can use is solo ads or ad swaps.

We mentioned solo ads earlier in the book - this is when you send an email out to someone else's mailing list usually for a fee.

Unfortunately we also said this wasn't a good way to make sales and conversions because those people wouldn't know you and thus might resent you contacting them. So why is this here?

Well the good news is that this strategy is useful for growing your list. While you shouldn't use ad swaps to generate income, there is no reason they can't be used to grow your own list and then to monetize that subsequently.

Ad swaps meanwhile mean that you're swapping your mailing list with someone else's. This is a more advanced method for when you already have your list that you can grow it - but in the meantime you can use ad swaps by trading something else. How about writing content for someone or promoting their product in exchange for a shoutout?

The best way to use this system is to find a big name blogger or internet marketer in your niche who already has a great reputation and then to ask them to help you reach out to their audience. This can be highly effective because it means that you don't just get the exposure, you also essentially get a testimonial from someone who has already done the ground work building up trust and loyalty.

How do you find these big names to ask? Look for blogs that are successful in your niche with email newsletters and just ask. A lot of success when it comes to digital marketing and the web generally is just about being ballsy enough to put yourself out there and make connections.

PPC

PPC stands for 'Pay Per Click' and is a form of advertising that you can use to get immediate visitors to your landing page. The idea behind pay per click is that you only pay if someone clicks on your ad. This is great news because it means that as long as the people visiting your landing page are converting well, you will get guaranteed results for the amount you spend.

To make PPC work, you need to use ads that are upfront and forthright. Say right in your advertising message that the ad is for a free newsletter in X niche. This way, the only people who click on the ad will be people who might be interested in signing up. That means no wasted cash on people who are just going to leave your landing page right away.

Another strategy is to advertise your free incentive. 'Click here to get a free ebook on X'. Again, the only people who click will be people who are interested in what you're offering meaning that you won't waste any cash on unsuccessful ads or clicks.

There are two particularly PPC networks. The first is 'AdWords' which puts your ads above the search results on Google and the second is Facebook which places your ads in the sidebar on Facebook's Home Feed.

Google ads are great because the people who see them will be actively looking for whatever it is you're looking for. If you market your mailing list as a 'course' then you find people are actively searching for 'finger painting courses'. If that's your niche, then you can pay to appear as one of the 'sponsored ads' for that particular search term and this will help to bring lots of people who are interested in your subject to your page. What's more, those people will be interested in signing up right now - that's where the real value of AdWords lies.

Another useful thing about Google ads is that they help you to test out the keywords that are most valuable. If you will later be doing SEO, then you can use this strategy to find keywords you know will help you to build your list/make sales.

Facebook meanwhile allows you to target your audience in a different way. On Facebook, you look at the details that users have given about themselves to identify viable targets. For instance, if you are writing about wedding dresses, then you will likely want to approach engaged women who are in a certain age bracket. You can do this through Facebook ads and thereby ensure that specifically those people are seeing your ads.