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Chapter 5: Social Media Marketing via YouTube

YouTube is a massive video-sharing website that is being used by millions of people worldwide. It is a great marketing option since it can be linked directly to various social media sites which makes interconnectivity a lot easier. Check out how you can maximize social media marketing on YouTube:

Day 21: Create Alluring Videos

Captivating videos can become viral in just a matter of a single day. It’s those unique videos that compel people to watch and share the videos. When you make videos, it should be addressed to your target audience.

You videos should be helpful, valuable, and attracting to the eyes of your prospect customers. If you're a brand that offers a service or a product, you must attempt to create videos that demonstrate how-to, answer FAQ’s, slideshows, and much more. It’s more about making videos that aren’t literally just for show but rather are more informative and more useful. Although video creation might be difficult in terms of technicality, you can always find someone else who can create videos for you.

Day 22: Make Your Videos Easier To Find

One of your priorities should always be making your videos easy to find even outside YouTube. This is where SEO comes in. Search engines have their own algorithms of how they display search results. What you should focus on is putting your video on top of the list. You should pay attention to these three primary areas:

The Title Of Your Video

Be creative and do not forget to include your targeted keywords in your title. As much as possible, your keywords must be within your title but always keep it readable and understandable.

Describe Everything

Your video description must also contain your keywords as it is very important when it comes to putting your video at the top of the search engine results. Put in your URL on the first line of your description. This usually helps with search results and will generate greater levels of traffic than if it were lower down.

Don’t Forget To Tag

There’s a tag section when you upload videos on YouTube. You can place all your keywords here that you weren’t able to use on your description. There might be some keywords that might not be easy to apply in your description but you can always place them in the tag section.

Day 23: Create Your Brand

The good thing about YouTube is that you do not need to spend any real money just to mark your brand. Your YouTube channel can be customized to resemble your brand. Take the background of your YouTube channel for instance. It can be easily customized to make it look similar to the background of your site. Why go through the hassle of customizing your

YouTube channel in the first place? It’s because the customization makes your channel look more credible.

Unlike using the standard template, it may not look as professional or may be done by someone who has no related experience. Also, you may need to try to pick a more appealing layout for your videos. The player view can be customized to make watching videos easier. Another thing you need to do is to create a playlist of all the related videos that you want viewers to see. It will not only let you showcase all the useful videos you have but also make it easier for people to find what they need.

Day 24: Don’t Forget To Annotate

Annotations can appear on your videos whenever you like. You can use these annotations along with call to action or CTA which open another function like links, playlists or a video. Annotations could also be used to inform viewers if there have been any updates made on recent videos. For instance, if you have an existing video and a newer version of it, you could use an annotation on the older one to tell viewers that there’s already a new one released. Instead of deleting videos, you could make use of each one.

Day 25: Post Alerts And Bulletins

There’s a certain functionality on YouTube that lets you post a bulletin that will alert your friends and everyone who has subscribed to your channel. This is an easy way of letting them know that you’ve got some new videos or perhaps you would simple like to get more traffic onto your channel.

Day 26: Pay For Ads

Although this may be your last resort, paying for YouTube ads can actually be worth it. It’s not as expensive as Facebook or Google but is also as effective. As soon as the video you have submitted has been tagged as a promotional video, it will then be run at the start of related videos.

Day 27: Creating Links

YouTube alone isn’t able to suffice your marketing needs. You must be able to share your YouTube videos on other social media platforms like Facebook and Twitter. This will make it easier for traffic to lead to your videos. Ultimately this will give you more customers and increased ROI.

Day 28: Statistical Review

Not well known to normal users, YouTube has a powerful analytical tool that lets you know which of your videos are garnering the most views. This will allow you to make the same type of videos that had greater views and gain followers more efficiently.

Day 29: Follow the Trend

These days people are more likely to follow what’s trending, what’s new, and what other people are watching. Although this may look like going into the mainstream, following the trend actually helps a lot if you're picking YouTube as a part of your social media marketing strategy. It’s always a good idea to pay attention to trends and capitalize on them for your own gain.

Day 30: Invest In Professional Videos

YouTube has lots of features that you could use to create videos and make them more presentable. However, it’s not always possible for you to generate the type of videos needed to advertise your brand. Hire professionals if you need to. If you're not too keen on making high quality professional videos, getting the experts to do it for you is a big plus. To sum it all up, it is quite clear that social media marketing is a feasible option that will not be out of date any time soon.

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Chapter 4 - Melting Holiday Fat With High Intensity Interval Training

Like I said earlier in this holiday guide, you won't need to increase your training time and spend hours in the gym. But you will need to ramp up your training intensity.

Increasing Intensity:

This means a program that includes the following:

Shorter rest periods between sets (10 seconds to a minute, tops!). Don't rush the performance of the exercise itself but you want to limit your rest period between sets and exercises.

Include intensity techniques such as supersets, circuits and complexes. These all help to boost the intensity of the exercises, release more growth hormone, boost your metabolism and keep your rest periods short.

Keep in mind, the routines given are flexible. This is NOT a 'do this workout "A" on Monday, do this workout "B" one Tuesday' style program that progressively builds over a few weeks as most good programs do.

These are specifically created Micro-Burst workouts designed to use minimal equipment (such as a kettlebell or a couple of dumbbells) or no equipment at all, so that you can get in workouts anywhere, anytime during the busy holiday season.

We want you to keep working out a habit. Too many people drop their workouts during the holiday season and then never get back to them and before you know it, it's coming up on beach season and they haven't worked out since October.

These workouts are not designed to build strength or a lot of muscle. They are designed to burn calories and boost your metabolism while you're resting so you can keep that ugly holiday season flab from creeping up on you and hanging out permanently (over your belt!).

You can even mix and match. For example, if you do get to the gym for a full workout that utilizes more strength training, go for it. Then take one of the Micro workouts and do just one round at the end of your regular workout. One round (or circuit) of these workouts will only take you about 4 to 10 minutes.

Benefits Of These HUT Workouts:

Now, what’s so special about these workouts? A few things, really. It makes sure you increase the intensity of your workout, which is a key to muscle growth. By cramming more work into a shorter amount of time your intensity increases greatly over what you were doing previously.

By shortening the workout so much, you are more likely to go all out on each set because you won't be pacing yourself for a silly two hour workout.

If you've been doing a routine with a decent amount of volume and numerous workouts per week, this will be quite a change and your intensity levels will skyrocket, spurring your body into a higher muscle building, fat burning zone.

On the fat burning side, this routine will elevate your heart rate, giving you a good cardio workout. Believe me, if you do the typical cardio routine of most gym goers, this program will be more of a cardio workout than you are used to.

You'll also crank up your body's growth hormone release as well, causing your body to burn even more fats.

You will burn more calories during the actual routine. Your body's metabolism will stay elevated long after the workout, burning more calories at rest, and helping to melt the body fat away.

Numerous studies have shown that high intensity training (both weight training and high intensity interval cardio training) can keep your metabolism elevated for up to 39 hours after your workout is over.

In other words, train intensely enough, and you'll be burning fat while doing nothing. Not a bad deal, for a brief period of working hard.

And the workout will keep your lean muscle (it may even build a little muscle), burn fat, and rev your metabolism to much higher levels, throwing you headfirst toward the body you want.

As you can see, with the right type of workout, you can boost your metabolism and burn a lot of calories, even when you aren't working out.

When muscles suffer micro trauma (the muscle tears caused by intense resistance training) the body utilizes energy, specifically stored body fat, in the recovery process.

This means that your metabolism stays elevated over the next 24 to 48 hours as your body repairs the micro trauma.

Getting Started With HIIT

With high intensity training, If you put into it what you want to get out of it, you'll see some fantastic results as long as your nutrition and supplementation programs are in place.

The sessions are shorter and you burn more calories, both huge advantages over the typical routines.

That being said, nothing comes without a price. And in this case, just as in most anything, that price is hard work. These programs are very demanding.

Unless your current fitness level is pretty high, your initial sessions will be break in routines, designed to get you ready for the real deal.

But don't worry, your performance will improve quickly and dramatically. And you will still get more out of these sessions than you ever got out of those 90 minute (or longer) snooze fests you used to do.

These are workouts and exercises that are based on timed intervals and not reps or weight. This allows you to adjust the routine to your fitness level. If you need to pace yourself on certain exercises you can do so.

You can also regress on certain bodyweight exercises. Let's say you're doing regular push ups for 20 second sets. Halfway through the third set you can’t get any more push ups.

You could either take a brief break, then continue or you could continue with the push ups but now do them from your knees. Or do both if you need to, a short rest and continue from the knees.

If you're doing any timed workouts like this involving intervals, I highly recommend you purchase the Gymboss Interval Timer (there's a phone app, too). It's the most versatile interval timer around and it's well worth the investment of about $20. I use it all the time.

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Chapter 6: Dealing With People You Hire To Create Your Product

Synopsis

Among the greatest stresses for handlers of remote teams, is working with temps or outsourced resources. What are a few best practices for getting Outsourced workers, freelancers and temporary workers up to speed?

Tips To Manage

A great deal of the time we don't have a huge selection in who we work with, but we're yet responsible for assisting them in getting up to speed and working well with the remainder of the team and the organization. This is made even more perplexed by the fact that they may work for a 3rd party so mind share, execution expectations and allegiance have to be built rapidly and frequently from square one.

What are the matters that team managers have to take into account if working with outsourced help?

Worker's skill and tools/ability: are they competent in whatsoever skills you need for your project (designing, authoring, coding, search engine optimization, back link construction)?

Can they comprehend English language and communicate in an effective manner? Look to their record or portfolio, and references if conceivable. It is likewise all right if you have to train/teach the jobs you require accomplished (like running particular software or executing manual work). This will happen in nearly every outsource project. What's more crucial is the caliber of the worker; the cheapest choice isn't necessarily the most beneficial.

Worker's commitment: Does your project call for them to center solely on your job? A lot of outsource workers will attempt to work for numerous individuals at one time. It doesn't add up for you to pay them to work at projects that aren't yours. This is where it might make more sense to utilize results founded billing (per project) instead of by the hour billing.

Great help is difficult to find: you'll likely not discover your savior worker on the beginning attempt. You might have to try numerous individuals prior to landing one you like.

Don't get stung; always keep in contact through the early on stages of your relationship. Require voice chat on Skype to cover questions. If they begin falling out of contact or respond late and begin bringing in excuses, this is a sign of affairs to come and you ought to fire them.

But when you discover a worker you like, pay them promptly and keep them happy. You'll save much time and exacerbation by sticking with somebody you like, even if the rate of pay is somewhat higher than a cheaper worker.

What skills/tools are needed for communication?

Keep technologies simple. Google documents; produce to-do lists and portion out to your worker. Tell them to check over it each day or each week and move whatever jobs they've finished to an "accomplished" part of the document. The

Google doc will forever be available online, and constantly up to date, easy but amazing.

Skype for oral communication; if they can speak the English language. Telephone them and determine how they're doing, communication by voice is far more efficient than by instant messaging and gives your relationship a personal touch.

Likewise, any screen casting software for showing instructional videos. You are able to go step by step on your own screen and record sound to explain how to finish jobs.

What tools do managers, particularly managers new to remote leadership, have to build up most?

Dedication to the outsourcing procedure. Many managers think outsourcing is a cost cutting process, and that the economic value lies in saving bucks on a project. They only look to outsource when they require something done. But if outsourcing is done correctly, you are able to automate so many of your businesses jobs and save much time also. Things like data entry, link construction, sort/filtrating/masterminding.

This means you are able to center more of your energy into more complex interests, like working out your business model, or how to acquire more buyers. This is a shift in the state of mind, as you don't have to spend as much time distressing about menial jobs, and center on larger strategies.

Chapter 7: Developing A Long Term Working Relationship With The People You Outsource To

Synopsis

You might believe that if unemployment is high and companies are laying individuals off right and left, motivating your remaining employees to stick with you and work as though their hair is a blaze ought to be a breeze. However if employees who have already had to digest salary cuts fear that your business may fail or that more issues are likely, they'll be fast to jump to any occupation that appears more secure. If your workplace is ill functioning, tense, and joyless, they're likely to leave even quicker.

In great times or bad, your business will suffer if you don't keep the dedication of your most beneficial employees. Even as it takes a lot of small business owners 3 to 5 years to truly hit their pace, first-rate employees, even those who may do skilled work from their initial day, become more valuable each month they work for you. Long-run workers establish a valuable mental database of valuable info about your products or services, buyers, colleagues, and suppliers. If they march on, you lose everything they understand.

Your Workers

To amply appreciate how useful it is to preserve great employees for as long as possible-especially during tough times when you've no time to train replacements-think about your own kinships with local businesses. If you have been dealing with the same competent individual year after year, it's frustrative when that familiar face (or even familiar voice) is substituted by a less experienced one.

Hence how do you approach maintaining productive employees for you as long as conceivable, when your business is reducing and you might even have inflicted salary cuts? Begin with an easy fact: If your employees feel reasonably treated under the conditions and trust you have set a course to survive the economic downswing, they're far more likely to stand by you.
Treat-And Pav- Individuals Reasonably

"Fair-mindedness" is the best one-word prescription for keeping employees faithful to your business. Workers who trust your business may be trusted to treat them equitably are more than likely to be faithful; those who feel they're in untrustworthy hands are most sure to march on. This goes doubly when times are hard, unemployment is high, and your business is evidently scrambling.

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Chapter 5: How To Perform Gua Sha

Synopsis

Gua Sha can be performed using a traditional specialized tool such as Gua Sha board, Gua Sha slide or other Gua Sha tools.

The Method

The practitioner will applied treatment by gently scraping or rubbing the skin over a problem area as a deep massage in a downward movement. The actions performed on the skin will provide immediate relief from various ailments and is particularly good in pain and cold relief.

There is another technique used to cure fatigue from heavy work using a piece of ginger root soaked in rice wine to rub the spine in a downward movement from head to tail.

The main point of Gua Sha is repeated pressured strokes over lubricated skin with a smooth edge of Gua Sha tools.

The smooth edge of Gua Sha tool is placed against the skin surface that can be oiled first. Then it was pressed down firmly and moved in a downward motion along the muscles. These are term 'tribo-effleurage' or friction stroking. Gua Sha can be scraped along the acupuncture meridians or the surface of skin with each stroke length being 4-6 inches long.

The scraping caused extravasation of blood from peripheral capillaries called petechiae and this resulted in ecchymosis which is sub-cutaneous bruising. The blemish marks may take 2-4 days to fade.

However, Sha blemish does not caused bruising. Bruising is caused by capillary rupture while Sha blemish will fade from petechiae to echymosis. This is because Sha resolves faster compared to bruising.

There are a few variations of Sha color due to severity of individual's blood stasis which may be related to nature, severity and type of their disease. It can appear as a dark blue-black mark, shades of red or light pink. It may look painful but it is not.

Chapter 6: Application of Gua Sha

Synopsis

Gua Sha is normally used to treat common diseases by people who chose not to go to health practitioners and prefer alternative remedy.

What It Can Be Used For

Although it is an Eastern traditional medication therapy, Gua Sha can be applied in modern days as research proves the effectiveness of Gua Sha.

It can be used to:

Reduce fever

Treat heat stroke / sun stroke

Treat common cold or influenza

Treat fatigue

Cure cough, asthma and bronchitis

Relieve muscle tension and tendon injuries

Improve blood circulation

Cure headache

Treat stiffness, pain and immobility

Resolves digestive disorders

Assist in food poisoning

Cure urinary and gynecological disorders.

Besides health benefits, there are increasing practice among beauty salons that incorporates Gua Sha as facial to retain youthful look and increase skin radiance. Facial Gua Sha is normally combined with facial cleanser and scalp massage.

Consistent strokes are applied using a specially designed Gua Sha board along specific channels and acupuncture points on the skin of the face.

This reduces blood vessel obstruction, stimulate blood circulation and promote metabolic process of the facial skin. It also helps in combating dark skin, pigmentation and dark circles for long term.

Going regularly for Gua Sha may promote new skin cells growth and renew complexion. It can effectively reduce clogged pores, control acne and pimples and reduce acne scars that many suffered from.

Besides tightening the skin and reducing fine lines, it can improve skin conditions for makeup and help reduce eye bags giving a youthful appearance. Gua Sha facial therapy can combat fatigue and insomnia as well.

Besides ironing out fine lines, removing eye bags, tightening face, reduce fatigue and insomnia.

Chapter 7: Benefits of Gua Sha

Synopsis

The benefits of Gua Sha are numerous. It is the belief that when 'Sha' is raised, the pathogenic blood stagnation is removed. This enabled the promotion of normal blood circulation to the muscles, tissues and organs directly beneath the surface treated. The patient treated may experience immediate shift in their conditions such as relief in stiffness, pain and mobility.

What you Can get Out Of It

Normal metabolic processes are restored through fluids and nutrients supplied to tissues and metabolic wastes removed.

Gua Sha works by moving the stuck Qi and blood, release it externally by mimicking sweating and moving the fluid. As Gua Sha mimics sweating, it can also resolve fever.

Main benefits of Gua Sha

Promotes movement of Qi

Improves blood circulation

Restore normal metabolic process

Ease chronic and acute pain.

Chapter 8: Who Is Gua Sha Not Suitable For

Synopsis

Gua Sha is a known safe medical therapy but it is still under medicine field where it cannot be used recklessly. It is best to have the knowledge of when to use Gua Sha and the expected result from the treatment besides having good technique as well.

Some Cautions

As Gua Sha improves blood circulation, it can increase heart, lung, liver and kidney burden among people who is suffering from severe cardiovascular and cerebrovascular disease or liver and kidney failure. This might aggravate the patient's condition and could be life-threatening.

Pregnant women should avoid Gua Sha as Gua Sha may cause them to faint or miscarry. People who are drunk, starving or tired might faint if they undergo Gua Sha.

On surfaces that have boil, swelling, ulcer, sore, rash or unexplained mass, it is advisable to avoid Gua Sha. Gua Sha can lead to infection and worsen the skin condition as scraping reopen the wounds and infection may spread.

If patient suffered from acute sprain, trauma pain or fracture, scraping will increase the bleeding and worsens the wound.

People with contact dermatitis should not use Gua Sha as it might spread the disease to others.

Patients suffering from advanced diabetes, severe anemia, leukemia, aplastic anemia and thrombocytopenia have bleeding tendencies as scraping marks arising from subcutaneous hemorrhage cannot be easily resolved.

Body parts such as eyes, lips, tongue, ears, nostrils, nipples and navel are prohibited to undergo Gua Sha as scraping will do damage the sensitive areas of the skin.