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While video is usually more effective for viral marketing than writing, this isn’t always the case. Sometimes good written material can easily go viral. It depends on your target market, and what you offer.

I have seen free eBooks downloaded over half a million times! That’s some powerful marketing! Not all material will be downloaded this often, but can you see the potential?

When creating written material for viral marketing, you need to ensure that you create material people will truly want to read. Don’t write about what you want to write about. Write what people want to read!

I know that sounds obvious, but you would be surprised how many people fail in this aspect. They write whatever they happen to want to write about, without caring what their readers want.

Written material is usually educational. How-to products are common, as are advice pieces. Many people choose to give away a free chapter of their main product, or they write a product that complements their product very well.

Let’s say your product is an electronic cigarette that helps people quit smoking. You could write a report on ways to quit smoking, including your own product as one of the top methods. Then you could offer this as a free report.

Some people prefer to keep their free reports behind an opt-in, which is sometimes a good idea. However, if your viral marketing actually is a free report, this may not work as well.

People won’t be so quick to tell others about your report if they know the person will have to sign up to your email list to get it. They generally want to tell people about stuff they can get quickly and easily, with no hassles. That’s why video can work so well. If you want written material to work that well, it might be a good idea to avoid requiring people to opt-in.

However, you can certainly offer an optional opt-in on the page where you give away your report. Offer people a discount on your product as an incentive for signing up, or maybe give them a 7 day email course by autoreponder that expands on the content in the report.

This will help your content go viral more effectively, while still giving you the opportunity to build your list.

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Article marketing is the technique of writing articles that are posted and distributed online for the purpose of driving traffic to a particular website or product you’re promoting. These articles are then distributed to article directory websites such as EzineArticles.com, GoArticles.com and dozens of other article sites.

For example, you could write 7 articles about diabetes like reversing diabetes, diabetes control, diabetes diet, importance of insulin and so on. Once written, you distribute them and over a couple weeks to months, your articles will get published by various websites and email lists. In fact, you can see over 3,000 sites picked up my old articles from past websites.

But what if you don't write well? Don't have the time to write? Or just don't want to write? Fortunately there are other options.

Well, for starters if you hate writing articles and you can’t afford to hire people to write for you then don’t. Get free articles. The first place to look at for free articles is the public domain. Here you won’t have problems with copyright infringement and the following penalties and fines if you get caught for plagiarism.

Public domain articles are articles freely given to the public for public use. You can do whatever you want with them. You can place it on your site, name it as yours, put it in a newsletter its you decision. Always remember though that you will have to choose articles that is very relevant to your site.

The downside to public domain articles is that since it is free for everybody, many of your competitors may have access to them as well. Since every site needs to be original and unique even though you have the same niche, this could be a predicament. You may also have to edit them a bit to place more keywords and keyword phrases to make them better.

Another way to get free articles is to allow other sites which has the same subject or topic as yours to submit articles to your site. This would be only to augment your existing content or else all your articles would be leading to other sites since these articles would have resource boxes with them that could link or direct the readers to their site. That’s why it is important to have your own articles; you cold use them to link your site to other sites as well.

But, to truly feel the impact of what a good article to you, go for original ones. There are many article writers who do part time and freelance article writing jobs that charges only minimal fees. You can get good articles that have all the keywords and keyword phrases you need and people are looking for.

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Chapter-8 Earn Money by Becoming A Freelancer

Every member of the family wants to be useful and contribute during difficult times either by working full time or part time depending upon the ease and convenience. Ways of making money from home are becoming increasingly important these days since it is flexible and do not require you to leave the comfort of your house. There are many platforms through which you can start your career.

Initially people used to opt for affiliate marketing, but as it is quite complicated and requires considerable time and effort many people get disappointed with the idea. In order to be successful in the line of affiliate marketing, one has to have constant and relevant customer traffic to the website. If you post links and advertisements, but have no visitors, there is no use. And for customer traffic, you will further have to improve on your SEO and advertisement techniques since it is all related and play an important role in bringing relevant customer traffic to your website. In short, affiliate marketing is a long and complicated for freelancers at beginners' level.

Instead, if you have a flare for writing or it interests you even a little bit, it is best for you to try your luck as a freelance writer. Online industry and marketing is based upon data and content provided by you normal people who want to work from home or take up as a side business. Therefore, it is worth giving it a try as a beginner since you have nothing to lose. It does not require any type of financial investment or money to be a freelance writer. In addition, you do not have to market or advertise yourself for getting a job.

Following are some basic rules and guidelines for becoming a freelance writer. It may take sometime until you get the hang of it, but everything is possible and achievable in this line.

Techniques and Implementation of Search Engine Optimization

This is one of the most important talked about topics in the world of online marketing so you better be prepared to do a little research and data collection on Search Engine Optimization terminology. Most of the employers are interested in any topic relating to this field and would want you to write about it in different ways or under different headings. Therefore, the basic knowledge to SEO is very important if you are new to the field of freelance writing.