Ebook Sample Content Preview:

What is Search Engine Optimization (SEO)?

Have you ever been in a crowd of people all waiting for some famous movie-star or musician to arrive at an event? What did you notice about the behavior of the fans? Or how about the many times you've seen a crowd of reporters circling around some newsworthy figure? What did you notice?

Chances are that in either of those scenarios you saw a massive crowd of people all fighting to get to the front where they could be seen and heard. There is a lot of pushing and shoving and yelling and all of that. It's chaos, and many people would just as soon avoid such a situation. It's all about competition. The few who get to the front of the crowd are the only ones who stand a chance to have their voices heard. It is these few who will have the opportunity to reap the rewards of their effort.

So now you're asking yourself: "Just what does all this have to do with Search Engine Optimization (SEO)?" And the answer is a simple one: competition. That's what it's all about. Competition in any field is the struggle not only for survival but also for dominance. Very few people want to 'just get by'. Most are willing to do what it takes not only to succeed, but to be the best at what they do. It's this very idea that brought about the concept of SEO in the first place.

Search Engine Optimization is really a technical science more than anything. It is the process of collecting information on your market and your competitors in an effort to fine tune your site's headlines and content so that you achieve more hits on every search a web-surfer conducts. Each time they search, they will use keywords that help them find what they are looking for. It is up to you to make sure that your site has the best, and the most, of these popular search terms. With them, you jump to the front of the line and get the results. Without these words, you fall into the background and are never noticed.

The way it works, basically, is by search engines tapping all the sites with the most accurate and abundant search terms relevant to a search. When you use the right terms to describe the content of your site, you achieve a higher ranking with that search engine. The search engines update these rankings weekly, giving you many opportunities to score a higher rank. The trouble is, whereas you have a chance to move up, so does your competition. And the competition will always be looking for a way to beat you. So be sure to keep on top of the game. Modify your site as needed so you can keep your rankings higher and stay ahead of the competition.

Ebook Sample Content Preview:

Next up, comes something that again, many people miss to their detriment; an introduction. Who are you? If I've just landed on your site, why should I be listening to you? Simple, tell us your name, and who you are for a start. Start by making that connection to the reader and making it personal.

Imagine you land on a sales letter with no introduction, no name, just a headline and sales letter. I guarantee you'll be reading through and be wondering who you're listening to, that's if you even read at all. The internet isn't a personal medium. People can't see your facial expressions or hear the tone of your voice. In fact, as far as anyone is concerned, if you don't introduce yourself, you're just a faceless nobody.

So here's the deal, you tell us who you are at the start of your sales letter, and we'll start listening to you as if you were a person. The easiest way to do this is a quick and easy header, 'From the desk of YourNameHere'. And what are you in relation to the product? Just the owner of the site? Designer of the software? Pioneer of this brand new fish catching system? Tell us who you are. If you're an authoritative figure, we're more likely to listen to you.

Here comes the fun part, and where most sales letters I see in my day to day browsing and exploring of the e-mails go wrong, the introduction. How to start? Well, I hope you're up for a writing a bit of a story here, because this is how I love to start the sales letters that I write. Now don't get me wrong or run a mile just yet, it's not quite as complicated as writing a make believe story. All we're going to do here is come up with a few short sentences about how first off you discovered a problem, and came up with the solution, and now you have the solution you're able to earn more cash, get more leads, catch more fish etc.

It doesn't need to be long, and it doesn't need to be complicated or awe inspiring. All you're doing here is describing the problem that you discovered and saying that you solved it with your product and to what extent. There's no reason to blab on for pages and pages if you don't want to, but this is your chance to show off your expertise, introduce your product, and lead nicely into the features and benefits section, stopping your sales letter from just becoming a big boring list.

So what exactly do you write? Well, I'll be honest with you, there's so many different ways people go about this. Your main aim is make things bigger and better. Make the problem bigger, make the solution better, make the gains bigger and avoidances more important. What I'm sure you'll find is once you're writing, like with most things, once you start, you'll flow more easily, and you won't have a problem. So, what I'll give you now is a place to start, a middle, and an end. The gaps in between you can fill with information that you believe is relevant to your product.

Ebook Sample Content Preview:

CHAPTER 7: LEVERAGING ON ONLINE MEDIAS

Using paid E-zine advertising to generate targeted traffic is a waste of time, isn't it?

With email response rates at absurdly low percentages and with the average quality of E-zine, it can't possibly be worth it to advertise your product or service in an E-zine, can it? It can...

But here's the problem: adverse selection. Advertisers – you fall into this group – want to purchase advertising in good E-zines. Good E-zine owners want to maintain the quality of their E-zines.

If they allow too much advertising, the quality will dip significantly and list members will either stop paying attention or leave the list altogether.

So what ends up happening? Owners who allow a considerable amount of advertising end up with list members who simply do not buy – and a growing attrition rate.

And list owners who don't allow advertisers to send out mailings – or who limit them – end up with higher response rates, but this doesn't help you, since they wont let you send out an advertisement.

So what does this mean?

It means that using paid E-zine advertising to generate targeted traffic the traditional way will not work.

You might still have some success purchasing advertising in an E-zine or exchanging advertising with list owners, but the best lists – the ones you really want to advertise on – will be really hard to access.

Let me suggest an alternate path for advertising in E-zines. Rather than “purchasing an advertisement” through a Paypal link, instead join lists that actually provide reasonable content to users.

Read them for a while – and then contact the list owner. Tell him/her that you are a list member and that you are interested in advertising in his/her newsletter.

Ebook Sample Content Preview:

This section may be a little bit confusing but I will keep it as simple as possible and break it down step by step.

What are Backlinks?

A backlink is a link from an external source to your website or a certain page. If you wish to gain a higher Page Ranking for your website's front page, you must link the URL to your home page. If you wish to do internal pages then you must link to the internal pages. It is that simple.

Does my website need to be aged?

No. Your website can be a day old and rank in 1st position. Do not worry about buying old domain names as it really does not make any difference.

You can see that the keyword is in many places. This will help Google determine which keywords are the most important and rank the website correctly under that keyword.

The Content

I will now talk to you about the content that will go into your website. You are best off finding products such as mobile phones or perfumes than offering information about something that cannot be physically purchased unless you find a highly untapped niche. The reason being is that it is easy to find product reviews on the internet and turn them into our own. If you look at the number 1 ranking site for the keyword ‘kodo hair straighteners’ at the time of this guide being written, you will see that the website has many reviews. Simply take these reviews and re-write them.

Ebook Sample Content Preview:

Writing Your Sales Letter

This chapter will be long – and the most important as well. I cannot cover every ground on copywriting in this manual alone, but I’ll show you the important aspects of creating a copy that sells.

Regardless of which of the 3 models you choose, the ability to write a persuasive sales letter is not optional, which is why I am dedicating this entire chapter to writing your sales letter.

The good news is that this is only a one-time activity and you won’t need to repeat it again! It’s a system, remember? It’s supposed to be taking care of your boring chores!

The other good news is that like anything else, it requires nothing more than practice and testing your sales letter conversion rate and results.

In the next page, I detail to you a draft format of what your sales letter should be like in a nutshell.

You will discover that what works offline works online, too. In this case, you are taking a direct response piece to cyber space.

Ebook Sample Content Preview:

Very few people enjoy exercise. Exercising and seeing results is like walking up a hill. It takes an effort which people don't like to give because effort means work. But on the downside, much like coming down the hill, it's easy to pack on the pounds by simply doing nothing. Physical activity can indeed be tough for some because of aching knees or problematic backs, etc. But there are solutions to get some amount of exercise into your day. Whether it's to use a machine like the elliptical instead of running, or whether it's to use the exercise bike instead of biking down trails and rocky terrains, or whether it's to just pick up a tennis racquet and fit a little session into your evenings by hitting with your friends or family, any little bit always helps.

Thanks to technology and video games, there is also the Wii Fit which allows you to participate in fun exercise routines right in your own living room while keeping a measure on your fitness level and calories burned. Adding to that, there are also games like tennis, boxing and bowling which require real-motion movement so you can literally get involved physically while enjoying yourself at the same time.

If you're a novice in the world of exercise, it's unlikely you will be burning 500 or so calories in a single session if your plan is to lose a couple of pounds per week. In the case of a person weighing 165lbs or so, it's unlikely they will lose 500 calories in just a 30 minute session playing football or tennis or going jogging. It would take more of an effort and a longer amount of time to cut that amount of calories. But similarly to spreading out meals, you can also divide up your exercise routines throughout the day and attain your goals.

One of the great things about exercise, specifically cardio-type training is that it can be done during different parts of the day and still get you the same result as you'd get doing one solid continuous workout. If you normally wake up at 6:30am in the mornings to get ready to go to work, consider waking up earlier at perhaps 6:00am and doing a 30 minute run on the treadmill before getting into the shower. Not only will you have done a tremendous workout, you'll be extremely fresh and alert and feeling inspired before heading off to work.

Depending on your level of fitness, a 30 minute run can burn 400-500 calories at a fairly good pace but you can also do a brisk walk which still can burn around 200 or more calories. After work, you may consider going for a walk in the evening time, going cycling or even playing a little sports such as soccer, basketball, tennis…basically anything to help you build up a sweat and get your body working hard.

You may even consider during rainy days or the winter season to get a gym membership and try out the variety of cardio-machines available from the treadmill and the exercise bike to the elliptical, stair climber and rowing machine. Everything there is specifically designed to get your heart pumping and helping you build up a great sweat. You can always start off slow and build up to a faster pace over the weeks. Never force more out of yourself at the beginning than what your body can handle. You will naturally improve over time and your health will also improve greatly.