Ebook Sample Content Preview:

Chapter 4: Creating Your Own Mini E-Book in Under 24 Hours

Deciding the Theme of Your Mini E-Book

Before you write anything, commit yourself to deciding the theme of your mini E-Book. It sounds like something obvious enough, but many times, we will begin writing a project, whether it be an article or an E-Book, and we wont have any clear theme in mind. What does this leave us with? Usually, a jumbled writing project that has no clear focus and it makes it a lot harder for anyone to derive benefit from it.

So start by deciding the theme of your mini E-Book.

I've say this dozens of times, but I will continue to say it: pick a theme that your audience wants to read about, not one you want to write about.

Again, this seems obvious enough, but when deciding the them of your mini E-Book, there is always the temptation to simply write about something we want to write about, regardless of whether or not anyone can actually benefit from it. And what does this leave us with? A product we can't market because no one wants to buy it.

Before deciding the theme of your mini E-Book, spend some time feeling out the market. Look at aggregate data. Put polls on your website. Post on related forums and specifically who wants to know what about your subject. You might be surprised at how positive and useful the comments will be.

Once you have determined whether or there is a market for your E-Book, you will want to consider how saturated that market already is. You can do this with a brief scan of Google. Do the top twenty sites in your niche have high PR? If so, it might be a good idea not to plan to outcompete them with search engine optimization. Instead, plan on using social marketing techniques. Perhaps you can even pull off a joint venture with site owners.

In any case, determine a relative level of supply. If demand is high and supply is low, get into the market immediately.

And there you have it: a simple plan for deciding the theme of your mini E-Book.

Ebook Sample Content Preview:

8) Avoid Financial Problems

Tell your prospects what kind of bad things your product will keep them from experiencing. Just like individuals, family, and employed people, businesses owners can go through rough times too.

20) Reduce Your Costs

Tell your prospects that your product will help save them money now or down the road. You product could reduce related business costs, expenses, payments, expenditures, overhead, etc.

9) Increase Conversions

Tell your prospects that you product will improve their marketing materials conversion rates. All marketers have some kind of ads to promote their IM products and they want to make the most out of each visitor because traffic can sometimes be difficult to get.

10) Mental And Logical Goals

Tell your prospects that your product will help accomplish the mental and logical expect ions they have for their business.

11) Grow Your Business

Tell your prospect that you product will help grow their business. Business want to keep expanding so they can increase their market share and profits.

Ebook Sample Content Preview:

All for the Best By Edgar A. Guest

Things mostly happen for the best.
However hard it seems to-day,
When some fond plan has gone astray
Or, what you've wished for most is lost
An' you sit countin' up the cost
With eyes half-blind by tears o'grief
While doubt is chokin' out belief,
You'll find when all is understood
That what seemed bad was really good.
Life can't be counted in a day.
The present rain that will not stop
Next autumn means a bumper crop.
We wonder why some things must be-
Care's purpose we can seldom see-
An' yet long afterwards we turn
To view the past, an' then we learn
That what once filled our minds with doubt
Was good for us as it worked out.

I've never know an hour of care
But that I've later come to see
That it has brought some joy to me.
Even the sorrows I have borne,
Leavin' me lonely an' forlorn
An' hurt an' bruised an' sick at heart,
An' though I could not understand
Why I should bow to Death's command,
That it was really better so.

Things mostly happen for the best.
So narrow is our vision here
That we are blinded by a tear
An' stunned by every hurt an' blow
Which comes to-day to strike us low.
An' yet some day we turn an' find
That what seemed cruel once was kind.
Most things, I hold, are wisely planned
If we could only understand.

Ebook Sample Content Preview:

Autism is a disorder that is becoming a major concern amongst parents, pediatricians, and even educators. Because this disorder seems to be becoming more common, it has sparked a great deal of debate and research into the reason behind its development. New studies, especially those that have been based in the alternative medicine field, have found that there could be a potential link between food allergies and autism, especially a link between gluten and the condition.

This new data suggest that gluten may create allergies that either cause or worsen autism.

Autism is a disorder that affects children’s cognitive development and cognitive function. This can cause problems with communication abilities, behavior, and social interaction. While it was thought that autism may be genetic, recent studies have found that environmental factors may actually be cause of, or influence the disorder.

The studies that tracked autism with gluten allergies found that the food proteins in these foods were broken down into small proteins known as peptides. This then functioned as a narcotic would in autistic children, causing outward symptoms to worsen.

Since allergic responses to gluten can affect the body on the whole, causing a variety of mental and physical symptoms, the consequences can be far reaching. “Brain fog” is considered to be a mental symptom of autism, but is also often mistaken for other psychiatric conditions.

Gluten intolerant adults are often plagued by physical symptoms of consuming gluten foods, while children tend to suffer more from mental side effects, such as brain fog.

Just as the remedy for a gluten intolerant adult is a gluten free diet, parents with children showing symptoms of mental impairment may want to consider eliminating gluten in the daily diet. Once parents cut out gluten, mental changes are often reported in a very short period of time. Cognitive problems, abnormal behavior, antisocial tendencies, and problems with communication have completely disappeared in many cases.