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The first 3 days of follow-ups are designed to create the problem of “offline being disastrous”.

Now, you can see that's a really broad problem to deal with. I can fit nearly anything in there.

That's the sort of problem you'll want to start with for your follow-up. Convince your subscriber that the field they've chosen to get into is TOUGH.

Once you've done that, provide your product as the offer.

Of course, this doesn't just have to go with follow-ups, you can use this in single emails too.

One email of mine, subject line - “a BIG problem with offline clients”, went into details about how an offliner could ruin their chance of ever working in their town again if they made this one mistake...

I went on to a little over 20 units from that email. Of course that's when my list was fewer than 2,300 strong – so it was pretty good at the time.

Of course, it's very unlikely that this would actually happen to my subscribers... but it doesn't matter – they take what I say as truth.

This doesn't give you a license to lie to your list, but putting the worst scenario in front of them is perfectly acceptable.

Take some time to think about the problems in your niche.

It's cliché, but visit forums in your niche and keep an eye out for recurring problems. The more you can add to a list, the more content you'll have for future products.

One pitfall you'll need to watch out for is fixing the problem too early.

I often have to go back and edit because my emails tend to tell the reader how to solve their problem before they buy the product.

Don't do that though... Your product needs to be the solution to the problem.

Free content is great, but I run my list to make a living – so everything I send out has some sort of sale attached to it – even if it's just in an email sig.

One important thing to note...

Make sure that you are actually offering VALUE in your problem creation. If you can spot a pothole that your subscribers will be coming across sooner or later, it's valid.

By pinpointing these and showing your subs where they are, they'll come to love you and take your every word as truth.

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Benefits Of The New Facebook Changes

Facebook has changed the appearance of their Business Pages, making them more in line with the recent changes to personal profiles, but they have added functionality that will make Page admins for companies cheer. Although these changes will officially take effect in March, but Page administrators can choose to upgrade now or at least preview the changes.

I. Publicly Identify Page Admin

One of the greatest benefits of social media is that it can humanize a company. There is no better manner to humanize a company than letting your customers, prospects and brand advocates know who they are communicating with online. The community managers have grown across social platforms, however, their identity has not been revealed on Facebook. It is now possible for you to choose showing the Admins or Page Owners on the left side, with links to their Facebook profiles.

II. Changing status as Person or Page

Another way to humanize your Business to Business company on Facebook is that you can now respond on your Page as yourself. Previously you could only reply as your company, but now you can participate in the conversation as yourself. Make sure you are clear that you represent the company and that you do not try to start conversations as just another fan of the Page.

III. Interacting as a Page on Facebook

Before this, you only had the option to participate in Facebook conversations, and like other Pages, with your personal profile. Now you can select ‘Use Facebook as [Page Name)’ and you can also post on others’ Pages as you can do it on your own Page. This is another reason of it being important to make your Page with your B2B company name, rather than a keyword-loaded descriptive name. You can also like other Pages as the Page you administer. This will create a news feed of the Pages you like. You will also get notifications when your Page is liked.

IV. Displaying Featured Favorite Pages

Once you have liked a page as your business page, you can also display your favorites. Not all favorites Pages need to be shown. Go to the Featured option and choose the pages you want to show on your page. Five will show at a given time, and will keep rotating. Use this if you have a main Page and sub-Pages for divisions, products or locations etc. You can also use this in order to bring to limelight certain customers, clients and other top companies in the industry.

V. Getting Notified about Posts and Comments

This is the biggest functional change of all. Now when others leave comments or post updates on your Business to Business Page, you get a notification by email. You also see the red indicator in the upper left corner, just like you have your personal profile. This will let you keep up with discussions on the pages you run. Note that these messages are sent to your main Facebook email, which might be your personal email address.

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Naturally men ought to be charitable, because it's a duty and a pleasure. But just as a matter of policy, if you have no higher motivator, you'll find that the liberal man will command clientele, while the seedy, uncharitable miser will be averted.

The best sort of charity is to help those who are willing to help themselves. Wanton giving, without questioning the worthiness of the applicant, is high-risk in every sense. But to seek out and quietly help those who are scrambling for themselves, is the kind that scatter and yet better. But don’t fall under the idea that some individuals practice, of giving a prayer rather than a potato, and a benediction rather than bread, to the hungry. It's easier to make followers with full stomachs than empty.

Integrity is more cherished than diamonds or rubies. This is very true as if you find it hard to obtain money honestly; some say you are able to easily get it deceitfully. Know that the hardest thing in life is to make cash deceitfully!

Not to know that our prisons are full of men who tried to follow bad advice; not to comprehend that no man may be dishonest, without soon being discovered, and that when his lack of rationale is discovered, nearly every avenue to success is shut forever. The public really properly banish all whose integrity is doubted. Regardless how polite and pleasant and accommodating a man might be, none of us dare to deal with him if we distrust. Strict honesty, not only lies at the foundation of all success in life (financially), but in every additional regard.

Uncompromising integrity of character is priceless. It secures to its owner a peace and joy which can't be attained without it-which no sum of money, or houses and lands may purchase. A man who's known to be strictly truthful, might be ever so poor, but he has the pocketbooks of all the community at his disposal-for all recognize that if he promises to repay what he borrows, he will never disappoint them. As a simple matter of selfishness, consequently, if a man had no greater motive for being honest, all will find that “honesty is the best policy.”

To get rich, isn't always equal to being successful. “There are many rich poor men,” while there are many other people, honest and devout men and women, who have never had so much money as some rich persons blow in a week, but who are nevertheless truly richer and happier than any man may ever be while he's a transgressor of the higher laws of his being.

The excessive love of money, to be sure, might be and is “the root of all evil,” but money itself, when decently used, isn't only a “handy thing to have in the house,” but yields the gratification of blessing our race by enabling its owner to expand the scope of human happiness and human influence. The desire for riches is nearly universal, and none may state it is not praiseworthy, provided the possessor of it accepts its obligations, and utilizes it as a friend to mankind.

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Try putting frog A in a pot of simmering water. What occurs? He twerps! He jumps out! Why? Because he is not able to endure sudden change in his surroundings - the water’s temperature.

Then try frog B: place him in tepid water, and then turn the gas range on. Wait till the water reaches boiling. Frog B then considers “Ooh… it’s a little warm in here”.

Individuals are like frog B in general. Today, Lisa thinks Joe detests her. Tomorrow, Jim walks up to her and tells her he detests her. Lisa stays the same and doesn’t mind what her friends say.

The following day, she learned that Kim and John also loathe her. Lisa doesn’t realize the importance and the need for self-reformation till the entire community detests her.

We learn our lessons once we experience pain. We finally see the warning signs and signals when matters get harsh. When do we recognize that we have to change our diet? When none of our clothes fit us.

When do we quit eating chocolates? When all of our teeth get rotten. When do we realize that we have to quit smoking? When our lungs have broken down.

When do we pray and invite help? When we recognize that we’re gonna die.

The sole time most of us ever learn about unlocking our confidence is when the whole world is crashing and crumbling. We believe and feel this way because it is not simple to change. But change becomes more atrocious when we ignore it.

Change will occur, like it or detest it. At one point or another, we're all going to experience different turning points in our life - and we're all going to sooner or later unlock our confidence not because the world says so, not because our acquaintances are nagging us, but because we recognized it’s for our own good.

Happy individuals don’t just accept change, they embrace it. Now, you don’t have to feel an enormous pain before recognizing the need for confidence. Unlocking your confidence means letting go of the thought that “it’s simply the way I am”. It's such a poor excuse for individuals who fear and resist change.

Laura repeatedly tells everybody that she doesn’t have the guts to be around groups of people. She heard her mom, her dad, her sister, her instructor say the same things about her to others.

Over the years, that's what Laura believes. She thinks it’s her story. And what happens? Each time a crowd was in her house, in school, and in the community - she stepped back, shied away and locked herself up in a room. Laura didn’t only believe in her story, she lived it.

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Discover what anguish and joy you want.

First of all, I'd to like offer that while you're reading this book your problem gambling is like a tiger outside the door, doing press-ups. So even if you believe you’d like to change, or ought to change, or will change soon, but not now, then as soon as you put this book down and walk out that door, that tiger will go with you wherever you go and might tear you from limb to limb at anytime it selects to do so.

Not a pretty sentiment, but we have to be clear-cut here, problem gambling is no beauty contestant fighting for world peace and this isn't a beauty pageant. Problem gambling is the demon, in the form of a tiger, that's working out, right now and tapering its claws and teeth awaiting the un-motivated, or, the somewhat motivated to venture out. That's its sustenance. The one and only beast they fear is the wholly motivated.

I, like you had stated to myself 100s of times before that I wanted to stop gambling but I never did. I now know the formula to stopping problem gambling and if I stick to it, like you, it may become a thing of the past. If you may successfully complete all of the following steps then your want to becoming problem gambling free may be a living, breathing truth.

Okay, so now I’m going to make a list of all the things that will happen to me over the next 2 years if I don’t give up\ quit gambling. You may follow me mentally or make your own list as we go through it.

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This starts with every morning getting up and claiming your personal power and putting on your mental, emotional and spiritual armor, love and attunement. Just as we put on physical apparel each morning we have to likewise put on mental, emotional and spiritual apparel every day. This starts with putting on your personal power, then your semi-permeable bubble of protection, then your unconditional self-love and self-worth.

Then you must put on your overall consciousness which may also be called your positive mental attitude. Some of the other most crucial attitudes to put on are to have preferences rather than attachments, viewing things as lessons, non-judgmentalness, and forgiveness to name simply a few. The other most crucial attitudes to claim is that you're the cause of your truth by how you think.

Part of this understanding is to totally own that each feeling and emotion you have is caused by how you think and not by any individual or condition outside of self. That your thoughts not only produce your feelings and your emotions but likewise your behavior and what you attract, magnetize and/or repel in your life. It's this attitude of being a cause rather that being an effect, a master instead of a victim, which likewise makes you invulnerable.

When you fully own your mental and emotional invulnerability and that you cause your truth and may demonstrate this in your daily life you have a healthy psychological immune scheme. Through the procedure of self inquiry this means each time a damaging thought tries to enter your conscious brain you push it out and deny it entrance and rather replace it with a favorable attitude and/or feeling.

If you let the damaging thought form in your mind you'll be mentally and emotionally sick and hence have a weakened psychological immune scheme which won't aid weight loss. If this carries on over time this is the initial cause for actual physical viruses and bacteria and fat to form too. The same principal applies to negativity coming from others. This is why it's essential each morning upon arising to affirm and visualize that you've a semipermeable bubble of light around you that protects you not only from others but likewise gives you a particular degree of detachment and protection from your own subconscious.

So this protects you from your own subconscious and from others and outside negativity. The bubble is semi-permeable as it allows in positive energy but keeps out any and all negativity. This is the proper balance that's needed to stay psychologically centered which may aid in weight loss. The ideal is to make your mind and emotions reflect this aspect of self instead of being over-identified with the physical vehicle which, really, is the definition of what the negative ego thought system is about.

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As love is less permanent (we fall in and out of love a few times in our life) and friendship more lasting, every attempt has to be made to make our mate not only a lover and a partner, but likewise a friend.

Friendship is apparent manifestation of maturity. Marriage is an obligation larger than life, and may be a source of bother or profound joy. Only when we turn those bothers and joys into building blocks for a lasting friendship can we say that we’ve taken the unbendable path to a marriage made in heaven.

If there's true friendship between husband and wife, the marriage wards off landing on the rocks. Rather it becomes a rock-hard marriage where no person or circumstance may put it asunder.

As a matter of fact, it's the genuine friendship between two individuals that put more meaning in the words, “for richer or for poorer, for better or for worse, till death do us part”.

Friendship in a marriage implies that the marriage will be fraught with memories of laughter and humor, for didn’t we pick those friends who made us laugh the most? Didn’t our mothers forever tell us, “When picking out a husband, count the times he made you laugh.”

Friendship likewise means open and honest communicating; a no holds barred type of union where our comfort level with our mate goes beyond 100%, assured that what we say and how we say it won't be labeled or taken in a damaging light.

If you speak to married individuals, a wish they frequently express is that they stay the best of friends and the closest of companions. Surveys in point of fact reveal that if there's one component that will enable a couple to brave the tough times, it's friendship.

As a celebrated poet once stated, “No man is an island.” friendship is the counter poison to loneliness. Getting married doesn't mean that individuals will never go through loneliness, “but it does decrease our sense of separateness.

Friendship between couples yields wholesome feelings of goodwill and fidelity. Our mate - our friend - has our interests at heart, won't betray us and will be our most steadfast supporter. Friendship likewise makes spouses solider; this strength is reinforced by the delight of shared history, of nostalgia and designs for the future.

Romance is a great thing, and we could utilize heaps of it when our relationships become rocky. But mature friends know that romance may be a barrier to friendship.

How come? Because romance hides the darker side of our existence - our fears, anxieties, and insecurities. Yet, it's those concerns, anxieties and insecurities that by nature draw us to our friend.

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For one to take time to see distinctly the things he would achieve to, and then to hold that ideal steady and continually before his brain, never allowing faith - his favorable thought-forces - to give way to or to be counteracted by doubts and dreads, and then to set about doing every day what his hands find to accomplish, never complaining, but spending the time that he would differently spend in complaint in centering his thoughtforces on the ideal that his brain has built, will eventually bring about the full manifestation of that for which he sets out.

There are those who, when they start to grasp the fact that there is what we might term a "science of thought," who, when they start to recognize that through the instrumentality of our inner, spiritual, thought-forces we have the might of gradually molding the daily conditions of life as we would have them, in their early exuberance are not able to see results as rapidly as they expect and are liable to think, therefore, that after all there is not a great deal in that which has but newly come to their understanding. They have to remember, however, that in striving to overcome some thoughts or to grow a new belief, everything can't be done all of a sudden.

In the degree that we set about to utilize the thought-forces do we continually become able to utilize them more effectively. Progress is slow initially, speedier as we continue. Power grows by utilizing, or, put differently, utilizing brings a continually increasing might. This is regulated by law the same as are all matters in our lives, and all matters in the cosmos about us. Each act and advancement is in full accordance with law.

No one embarking on the study of music may, for instance, sit down to the piano and play a masterpiece initially. He must not conclude, however, nor does he conclude, that the piece can't be played by him, or, for that matter, by anybody. He starts to practice the piece.

The law of the brain that we have already noticed comes to his aid, whereby his brain follows the music more readily, more speedily, and more surely every succeeding time, and there likewise comes into operation and to his aid the law underlying the action of the reflexive nerve system of the body, which we have likewise noticed, whereby his hands co-ordinate their movements with the movements of his brain more promptly, more speedily, and more accurately every succeeding time; till later the time comes when that which he stumbles through initially, that in which there's no harmony, nothing but discord, at last reveals itself as the music of the master, the music that thrills and moves masses . It’s in the use of the thought-forces. It's the reiteration, the constant reduplication of the thought that grows the might of continually stronger thought-focusing, and that ultimately brings manifestation.

There's character building not only for the young but for the old also. And what a difference there is in elderly individuals! How many grow old graciously, and how many grow old in ways of rather a different nature. There's a sweetness and charm that combine for attractiveness in old age the same as there is something that can't be identified by these words. A few grow continually more dear to their acquaintances and to the members of their immediate families, while others get possessed of the idea that their acquaintances and the members of their families have less of a regard for them than they once had, and many times they're not far wrong. The one continually sees more in life to like, the other sees continually less. The one becomes more dear and magnetic to other people, the other less so.

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This part of the conversation might go something like this:

I understand exactly what you mean, John. What do you think it would take to make that change in your life-style?

Well, I've been thinking of this for years and haven't tackled it.

What would the payoff be if you may achieve this today?

I'd work 20 hours less every week and have more fun in my life!

That would be grand! Is there one step you are able to take today in that direction?

Find time to create some products to give me recurrent income.

You really know what to do; it's simply a matter of making the commitment and centering on steps. What would it mean to you if you could do this today?

It would improve my family life for one.

You're talking about things that are close to my heart. As a matter of fact, my specialty is supporting entrepreneurs to produce a lifestyle driven business instead of a business driven life-style.

Really? How do you accomplish that?

We'd begin by developing a complete vision for your new life-style, then we'd set incremental milestones. With what you've told me I believe it would be possible for you to free up time, expand your income streams and meet many of your life-style goals by the end of this year.

I truly do need to do this. I've been tolerating this for too long.

I hear that. Let's sit down and arrange a plan . . .

Notice that it's not even necessary to mention a particular business, which removes the obstacle of having to define what the business is. If the prospect isn't ready to take a step with you today, ask if they'd like to sign up for your free e-zine/report/blog so that you are able to continue to contact them. Or, invite them to your upcoming event, -- workshop or teleclass and so forth.