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This is a relatively new betting system for soccer that has been showing good results for small stakes. This soccer system for spread betting has been tested over the past four soccer seasons covering the Premiership, awarding points to teams that score four goals or more during the entire season. This system is referred to as Going for Goals and it is turning profits for a lot of bettors so far.

While monitoring this season long betting process, it has been noticed that in April and May there tends to be more goals per game scored in the Premiership than earlier in the season. This may have something to do with battling for points before the champion's league and avoiding relegation, though the real cause is not completely known. Either way, this means great things for anyone who bets on these soccer matches, as long as they know when to expect the additional goals in order to bet accordingly.

The best time to close the bet, either way, is in mid to late march. This is where the soccer season really begins to get good.

The system described here seeks to generate money by backing large numbers of goals in total on days where there are a number of Championship or Premiership matches. The best places to try this spread betting concept out is either in the Sporting Index or the IG index depending on whichever one has the best price at the time.

The bet is simple. It requires that you buy the total number of goals on any day where the market is being offered. Normally this type of bet is available whenever more than three games are being played in a single day. The best way to begin is to set a stake of £20 per goal, increasing with staking plans. The best way to place bets is to follow the advice of the Bet of the Day page linked in the references section at the end of this book. Remember, this system only tends to worry in the English Premiership and the Championship matches in the end of the soccer season in April and May.

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We talked earlier about the distinction between content and presentation. The key to using audio-visual techniques successfully is to find the right balance between these two poles of web design.

A page that's entirely content-driven (many Wordpress blogs, older FAQ archives, message boards, Wikipedia) can provide a rewarding reading experience, and if the content is good and search engine friendly the page is likely to rise high in the page rankings. But once web browsers visit that page, what are they going to see?

It takes the human eye something like two seconds to give a subconscious once-over to any web page. It takes less time than that for the subconscious to make a quick, intuitive judgment about the page the eye sees. When we see web pages from the early days of the Internet--or modern pages that haven't really learned anything from the years of improving technology since 1996--our intuitive judgment is that while this page is probably informative, it's going to be somewhat boring and drab to read.

It's hard to even imagine a product that you might be trying to sell with that advertising strategy: make it boring and drab! You want your product to seem up-to-date, technologically savvy, useful, and on some level cool. You want your customers to imagine themselves using the product, to feel exciting and sexy while using the product. And a content-heavy website--as cheap, informative, persuasive, and search-engine friendly as it may be--is just not going to make anyone feel exciting or sexy. Content informs--it generally does not inspire.

And we've already talked about the drawbacks of a presentation-centric page. Yes, lots of flashy, well-produced audio and video will make your product seem exciting and sexy--but it'll also break your bank and drive some customers away when they realize you don't have anything more substantial to offer them.

The key, as with anything, is to find the middle path. Include some audio-visual flourishes as close as possible to the "landing page" of your site. Dazzle them and hook them with presentation. Then--without wearing out your welcome--slowly reel them in with content.

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This strategy will not even appear to be a sales promotion, it can be that subtle. Although, associating your product with some other tempting toy is a way to help boost your image too. It does have a universal appeal, although you can carefully target the gift box for your particular demographic. Say, you are targeting business professionals for a series of courses that you wrote on marketing. What would appeal to them to have the most? You could offer your courses in nice briefcases or even pieces of splashy luggage. Of course, you are selling the course work, but they will notice the gift box it comes in and it will influence their decision to buy.

If your demographic is teenagers, maybe you'd rather wrap your offering in some electronic gizmo that appeals to their interests, like an Ipod they can show off to their friends. You do want to market your wares so you make a profit on the sale, including the cost of obtaining the gift box that it is wrapped in.

This marketing strategy is particularly effective if you are selling infoproducts. Infoproducts are virtual products that can be downloaded into electronics or online. If you've ever seen how little some of the infoproducts cost, you probably wonder how they make a significant profit. It costs them nothing to create copies of infoproducts and it costs nothing to deliver them. However, that also decreases the amount of profit they can get because people won't see them as being that valuable. Now, take the same infoproduct and market it by downloading it to an Ipod or a fancy USB flash drive, and the perceived worth shoots up, and so does the price you can charge for the same product.

It can take a little creativity to figure out what your gift box might end up being. You want something that will appeal to your demographics and also be associated with added value. If possible, you want this gift box to be so nice that the buyer turns around and brags to their friend's how they got it “for free” when they bought your offer. This is a way to generate referrals from a clever marketing strategy.

There's no limit to how splashy or big your gift box can be. If you want to offer your infoproducts on a laptop, for instance, that can be done too. You will have to find a demographic of people who want the free laptop and will buy your infoproducts because of that. And, you will have to find a wholesaler willing to sell you laptops at a discount too.