Ebook Sample Content Preview:

No matter what your goal is on YouTube – whether you just want to use it as a way to pass the time on a boring work day or if you want to turn the popular video sharing website into a gold mine of potential links, you will have to learn how to use focused keywords at some time or another.

While everyone has used the search feature at some time or another while browsing around on YouTube, Google, or Yahoo, very few people know what it means to master the art of focused keywords. If you want your YouTube experience to run smoothly, then you need to become such a master.

As a simple user of YouTube, you have a much easier time learning how to master the art of focused keywords because your business’s success is not dependant on your skill at utilizing keywords. You should start off by simply searching for words that match something you are interested in.

Gradually you should begin to narrow that search down by using keywords that are more and more specific until you have narrowed your search down to only videos that you know are exactly what you want. This is how to use focused keywords as a YouTube viewer.

If you want to be a content submitter for YouTube though, you must be able to master keyword focusing for your own articles if you want to make a name for yourself on the video sharing site. You have to be able to choose three or four keywords that can describe your video to the masses without narrowing the focus to the point that your video will never be discovered.

For this reason you need to think long and hard about what keywords you choose and ultimately you should decide on two highly focused keywords, one less focused keyword and a totally general keyword for your submission in order to garner the most traffic.

Ebook Sample Content Preview:

As previously suggested, the idea when creating any web site, black hat or white, is to get as many visitors to your site as you can pull from the natural search engine results, those on the left hand side of the results page.

The way that this is most commonly done is through optimizing your site so that people will find it when they search, and the way that this is normally achieved is by matching your site to the search terms that people use.

We will look at how that is done in a little more detail later, but for now the important thing to understand is that in order for this to be possible, you need to know what those search words or terms are. Furthermore, you must find the terms and phrases that people use that most strongly indicate that they might be interested in whatever product or service you are promoting on your webpage.

In internet marketing parlance, you need to do some keyword research.

Imagine that you are promoting an e-book that is a detailed guide to ‘grooming Persian cats’.

You might think that people who are searching the web using just the single word ‘cats’ might be a good target market for you, but you be wrong for a couple of reasons.

The first reason is that someone who is searching using nothing more than ‘cats’ is almost certainly looking for broad information at the most general level. They are certainly not doing anything to indicate that they might be interested in buying a detailed information product like yours.

The second reason is that someone who uses the word ‘cats’ is not looking for information that is specifically about Persian cats, because if they were, then that would have been the search term that they used.

Add these two reasons together and you have someone that is 99.99% certain not to buy your e-book even though, in theory at least, they are a ‘cat person’.

You need to focus your promotional efforts on people who are looking for far more specific information. So, the terms that you should be using with your site are phrases like ‘persian cats’, ‘persian cat grooming’ and so on.

Ebook Sample Content Preview:

The autoresponder service that you choose to use will provide you with opt-in forms for you to place on your website. Where and how you place these opt-in boxes is going to be up to you.

There are many places and many ways to put opt-in boxes on your website. There are opt-in boxes that pop-up, drop-down or stay in one place. Go take a little tour of the Internet. Look at where and how others have placed their opt-in boxes. Decide for yourself what you think would work best for you.

First think about this. What is it exactly that you want your website visitors to do when they get to your site? In a perfect world, they would get to your site, click through your pages, choose the item or items they want and click on the ‘buy now’ or ‘checkout’ button. Problem solved! Right?

The problem is that it isn’t a perfect world. It is a proven fact that a visitor will go to a site up to seven times before they actually purchase anything on the site....if the EVER do, in fact, purchase at all.

There is another little problem with this imperfect world of Internet marketing. Surfers have a notoriously short attention span. You have about five seconds to grab them before they surf away. That isn’t very many ticks of the clock.

Let’s say that you are selling dog houses. A shopper goes in search of businesses that sell dog houses and finds your site along with another few hundred sites that also sell dog houses. How are you going to sell this shopper a dog house and do it in five seconds? The answer is that you aren’t. You may well eventually sell him that dog house but you aren’t going to do it in five seconds and probably not before he has visited your site several times.

The first thing that that visitor needs to see is an opt-in box that promises to help him find what he is looking for and provide him with enough information about dogs and dog houses to help him make a good decision....that would be your optin box. If they’re looking for dog houses and your opt-in offers your 5-page report on ‘What to look for when buying a dog house’ as a free gift for subscribing, many if not most visitors will at least subscribe – then it’s up to you from that point on.

The ‘opt-in’ box needs to be in the upper area of each page, high enough that visitors see it before scrolling down at all. It doesn’t need to be at the bottom of the page after the customer has scrolled through a long sales pitch. The most productive opt-in boxes are placed on either the top right or top left, directly below your header graphic. And be sure it’s on every page – while your Index page may be the home page TO YOU, you don’t know which page the visitors will initially land on, or whether they’ll ever even click through to the home page.

Ebook Sample Content Preview:

Be positive and not a constant complainer. By being negative, you are just setting yourself up for failure. By being negative, you are reminding yourself all of the time about negative things. You will have a hard time succeeding if you are constantly feeding yourself negative thoughts.

Here’s an interesting concept to ponder: Successful people focus on the future and it pulls them up. Unsuccessful people focus on the negative experiences or perceived limitations of the past and it pulls them down.

The truth is that there is no “in between” on the path to success. You’re either being pulled up or pulled down. Any attempt to remain in a straight line will pull you down eventually.

Replace every negative thought with a positive one immediately. Try going one day with just positive thoughts. I’m not going all mystical on you; I’m just expressing a solid belief.

If you are going to partner up with others and work with other people, then be positive at all costs… even if you feel negative!

Just remember the same thing your parents told you as a kid, be careful with whom you associate. The law of association is just as true as an adult as it is as a child.

You are the combined average of the five people you associate with the most. This includes the way you walk, talk, eat, dress, think, and the financial success you will attain.

It is literally impossible to have a positive attitude if you surround yourself with people with negative attitudes. You really have to assess who it is you associate with. Does this sound harsh? Maybe so, but it’s not intended that way.

Think of it this way… when I graduated college and went into my next venture, did I just take all my buddies with me? Did they take me with them? Of course not!

The truth is that we all venture down different paths and begin new things in life. Just make a habit of associating with successful people who have achieved or are achieving the same goals and desires you have as one of those changes in your life.

This doesn’t mean you need to eliminate contact with friends. After you take your assessment it will be clear that there are certain people you spend 2 days with now that you need to bring down to 2 hours, or 2 minutes or even disassociate with completely.

The same is true for positive people right now you spend 2 minutes with that you need to bring up to 2 hours or 2 days! The whole point is to be conscious of your associations and recognize the tremendous power and influence it will have on you.

Ebook Sample Content Preview:

When you’re writing out your to-do list, make it as detailed as possible. The more detailed it is, the easier it will be for you to complete the activities or tasks at hand. It’s easy to create a to-do list. You can use the sample to-do sheet provided to you in this guide to give you a start.

You may want to print out a few copies of the sample to-do list sheet. Start writing down everything that you need to do for that day. Write down everything, regardless of whether or not you complete it that day. Include all large and small items.

No item is too big or too small not to be included. Every part counts. If you have large items, break them down into small modules. This helps you not to be overwhelmed by massive activities or tasks at once. Breaking them down also helps you to manage them better.

Once you have written down everything, go over it and prioritize what needs to be first, second, third and so on. Everything that is of the utmost importance should be placed at the top of the list. All other things that are relevant, but don’t make the cut at the top can go afterwards.

Your to-do list should be created to your specifications. It’s important not to have too many things going on in one day. You would simply be overwhelmed. Plus, there’s only so much time in the day to do a certain amount of activities or tasks.

One of the first things on your to-do list would be to write some articles, at least 5 to 10 of them. Allow maybe two to three hours for that. Depending on how fast you type and the length of the articles, you may be able to do more than ten within that time frame.

Ebook Sample Content Preview:

More and more websites are incorporating video into their site. You will notice that news websites that used to have all text media on the internet now have about half video media. And the use of video is growing. You Tube is one of the most popular free internet sites that displays videos. These range from amateur videos to videos from professional musicians that used to play on MTV. There is no doubt about it, but video is hot.

Digital camcorders that used to cost $1,000 at least can now be purchased for around $100. Some are even cheaper. This enables anyone to be a video star in a matter of minutes. You can actually film your own commercial for your product, upload it onto your computer and post it on You Tube for free.

People peruse You Tube daily looking for new and exciting videos. You are going to want to make sure that your video stands out a bit from the rest. If you can incorporate some humor into the video or make it really stand out in some way, do it. Video, especially free video posted on You Tube, is a very competitive field. You are competing with all of the amateur directors and producers that are out there. And there are many.

The more offbeat your video, the better chance you have of someone watching it. Although you want your video to stand out, you do not want it to detract from the integrity of your product.

Every city has goofy commercials on their local channels that people remember. In some cases, these commercials are even more memorable than regular television commercials that are thought up by Madison Avenue executives. Try to think of some of the crazy commercials that you see on your local channels and think of what stands out about them.

One way you can make your video entertaining is by spoofing another popular commercial or video. This should be done in good taste, however, and not be a controversial video that will detract from the message, which is to go to your website and buy your product.

You can create a profile on You Tube and again, give a link to your website. You Tube is no different than the sites that give others the opportunity to write for free. You have to learn how to use this site to benefit your business.